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How to Breathe New Life into Your Advertising Campaign

If you haven't made many sales or perhaps none at all, don't be discouraged. Use this 10-point checklist to breathe new life into your advertising campaigns and improve your response rate.

Remind people they are ordering through a secure server. Tell them you won't sell or share their e-mail address and that all their information will be kept confidential.

Your advertisement should outline benefits and not just features. In addition, your ad's headline should attract your target audience. You should also list testimonials or guarantees.

Here are two free resources you can use to learn how to write effective ads and headlines.

5,000 Hypnotic Words and Phrases

http://www.incomewaterway.com/free-book

Copywriting E-Course

http://www.red-hot-copy.com/downloads.htm

People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way to get people to return to your site is to give them a free subscription to your e-zine. You can accomplish this by posting a sign up form or guestbook on your website. You could also list free and low cost resources on your website and update them regularly. Ask visitors to bookmark your site and visit again and again to discover newly added items.

People will feel more comfortable if they know who they are buying from. Publish a section called "About Us" (or "About Me" if you're a sole proprietor) on your web site. Include your business history, profile of employees, contact information etc. Here's an example of my own "About Me" page.

http://www.incomewaterway.com/aboutme

Accept credit cards, checks, money orders, and other forms of electronic payments such as PayPal, ClickBank, etc. Take orders by phone, e-mail, website, fax, mail, etc.

You need your own domain. To find if a name is already taken and to register your own domain name go here:

http://www.godaddy.com

Make sure your website is easy to navigate through. If you site has dozens of pages, consider including a site map.

Websites are most effective when the material all relates to one theme including the graphics.

Here's where you can find out how to download a free ebook that will help you design effective web pages:

webpages@frogleads.info

When you use free stuff to lure people to your website include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you're selling.

You won't sell steaks to a vegetarian. You want visitors that are interested specifically in what you offer. Consider surveying your existing customers to see what made them decide to buy from you. This information will help you improve your target marketing and advertising.

If you don't yet have a customer base, use ezine advertising to begin building one. Find ezines that cater to an audience interested in your marketing area. For instance, if your product relates to humor find publishers that distribute humor ezines. Here's one of the fastest ways to find the right ezines.

http://www.incomewaterway.com/ezines

Every experienced marketer knows you must work at constantly improving various aspects of your business...especially your ad copy since it's the lifeblood of your business. This is how you get the word out. So, you must be willing to try different headlines and revise ad copy if necessary.

Use an ad tracker for your advertising campaigns to measure how many clickthroughs you receive for a particular ad.

Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.

If your business is at a standstill, it doesn't have to be. Use these 10 techniques to breathe new life into your marketing efforts.

About The Author

Karin Peavy has marketed online for three years. Her goal is to help others zero in on exactly what's needed for web success. In response to this goal she created http://www.incomewaterway.com, home to some of the web's best marketing resources including free articles and ecourses. Karin also publishes a free weekly e-newsletter that provides product reviews, income opportunities and marketing tips. Free gift with every subscription: http://www.incomewaterway.com/FreeTips.

You may use this article in your electronic publication or on your website as long as you do not alter the article in any way. You must also include my bio in its entirety.

karinpeavy@incomewaterway.com

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Telegraph.co.uk

'Super-complaint' made against 50 websites over junk food advertising Telegraph.co.uk A charity has made a 'super-complaint' to the advertising watchdog about more than 50 websites it claims market junk food to children. The Children's Food Campaign (CFC) is objecting against firms that promote unhealthy items, high in sugars, ... Junk food ads 'aimed at children'The Press Association Children's health campaigners in 'super-complaint' to ASAFarming UK Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in ...Marketing Huffington Post UK -The Grocer -BeverageDaily.com all 151 news articles »

TRA, Inc. Awarded New Patent for Improvements in Using Big Data for Television ... MarketWatch (press release) Affirming the validity of TRA's unique system for matching television viewership and consumer purchase behavior for targeting television advertising, the Patent Office also approved claims covering a number of future integrations of various data ... and more »

Adfonic Joins the Board of the IAB Mobile Marketing Center of Excellence MarketWatch (press release) 9, 2012 /PRNewswire via COMTEX/ -- Global mobile advertising marketplace, Adfonic today announced that Chief Marketing Officer, Paul Childs, has joined the board of the Interactive Advertising Bureau's (IAB) Mobile Marketing Center of Excellence ... and more »

The Age

Advertising audit has hard-hitting message PS News An audit of Government advertising arrangements has found widespread failures in the way Departments commission and manage advertising campaigns. In his report Administration of Government Advertising Arrangements: March 2010 to August 2011, ... Ad campaign: Carbon tax facts 'not properly sourced'Herald Sun Labor carbon tax ads broke rulesThe Australian Auditor queries facts, climate ads costSydney Morning Herald ABC Online all 109 news articles »

Saylor Advertising <2156.OS>-2011/12 group Reuters Feb 9 (Reuters) - SAYLOR ADVERTISING INC CONSOLIDATED EARNINGS ESTIMATES (in billions of yen unless specified) Full year to Full year to March 31,2012 March 31,2012 LATEST PREVIOUS FORECAST FORECAST Sales 8.40 9.09 Operating 76 mln 170 mln Recurring 68 ... and more »

International Business Times

Chrome for Android: Advertising Goldmine, Google Tracks Data from Desktop to Phone International Business Times Advertising Age has pointed out that Google was unifying its services in order to trove data more efficiently. "The more data and the more signals that you know about any particular cookie or users, the more predictive you can be," said CEO of ... and more »

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