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If You Want To Get More Customers, Here's 10 Powerful Stories To Improve Your Ads


Remember, as a child lying in bed and listening to stories. Remember how engaged you were. Remember how you never got bored of them and always wanted to learn more.

Well, there's a good reason why... and here's how what you learnt as a young child could help you attract, and keep more customers...

Metaphors and stories have proven to be a powerful way of influencing other people. They are also extremely interesting to your potential customer, and connect with a deeper part of the human psyche.

Here's 10 of the most powerful types of sales stories you can incorporate into your ads and sales letters?

1. Introductory Stories: These are stories about who you are, why you're writing to them, and how you have assisted other people and/or businesses.

This is a perfect way to connect with your target audience and generate rapport. Reveal something personal about yourself within the story? and establish credibility and trust.

2. Stories Which Overcome Fears: Everyone has fears of some type. Identify the greatest fears and concerns your customer has. And then show how other people? just like them? who had the same concerns? overcame them, and discovered there was nothing to worry about.

If you're selling a health product, the client may be concerned it will not work for them. Tell the story of somebody else who felt the same and where they are now. Perhaps incorporate this structure within one of your testimonials.

This is a classic "Feel? Felt? Found" approach. I understand how you feel. My previous customer used to feel the same way. His experience now is?

3. Ego-Enhancing Stories: This type of story shows how people respect and look up to people who use your services, or own your product.

For example, if you were selling a Mercedes Benz? you could talk about a guy who bought one recently and how his colleagues, family and friends were so impressed.

4. Attention Grabbing Stories: These are used to get people to focus on you, your products and how you can benefit them. They explain why your customer should sit up and listen to you? right now.

Here's an example from a sales letter from a company called "The Supper Club?"

"How can I get in on this deal?"

The question was posed by a Daily Reckoning reader who was referring to a deal I mentioned. Unfortunately, it wasn't a stock. It was a private deal. And it was too late to get in anyway.

But it's why I'm writing you today.

5. Product Information Stories: Don't just list the features & benefits of your product or service. Tell a story which integrates this information.

6. Improved Productivity Stories: Outline exactly how your services and/or products have assisted companies to increase their profits, become more efficient, increase output and reduce down time.

Tell a before and after story of one of your customers. You'll never guess how much (other customers) business has changed since they started working with us?

7. Family Togetherness Stories: This type of story demonstrates how your product or services has caused families to come together.

8. Money Stories: The idea here is to show people how your product or service will save or make money for your customers.

For example, if you're a mortgage broker, give a case study of a past customer? and how much money they have saved through swapping over to you.

If you're a PR company, give an example of how you helped one company get out of a rut

If you're an accountant, reflect on how you helped a specific customer save thousands of dollars on tax last year? because you're up to date on all the tax changes.

9. Security Stories: This is a prime example of how you would go about selling an insurance policy. Tell a story about how your products have allowed your customers to sleep safely, and with peace of mind.

This could be used in the insurance industry, alarms, people selling trusts, pest and termite controllers, safe cars like Volvos? or any industry where people buy to feel more secure.

At the same time, it could be used for anybody who helps people to make more money? or ensures reliability. For instance, a marketing company could explain how safe one of their clients feels about their business with all the extra income being generated.

10. Closing Stories: Stories can be used here to close the sale and sum up all the benefits you have to offer.

What stories could you use to promote your business?

All the best,

Scott Bywater
Copywriting That SELLS
Level 12 / 418a Elizabeth Street
Surry Hills, NSW, Australia
1300 88 21 91 / + 61 2 9282 6445

Visit my web site for your complimentary copy of my ebook (valued at $29.95) and free subscription to my ezine "Copywriting Selling Secrets" where you'll discover how to write ads and sales letters that sell. And one's which put money in your pocket over and over and over again.

Here's the address: http://www.copywritingthatsells.com.au

Don't muck around. Go there now. You'll be glad you did!

P.S. These stories can also be used extremely effectively through any type of communication: sales, customer service, etc, and not just sales letters.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. July / 14 / 2020

CommerceIQ Launches Industry's First Advertising Managed Service Enabling Consumer Brands - MarTech Series
CommerceIQ Launches Industry's First Advertising Managed Service Enabling Consumer Brands  MarTech Series

Black advertising employees report 'unsafe' work environments, survey reveals - Agencies - MM&M - Medical Marketing and Media
Black advertising employees report 'unsafe' work environments, survey reveals - Agencies - MM&M  Medical Marketing and Media

AcuityAds Provides Update on Advertising Automation Platform Development - PRNewswire
AcuityAds Provides Update on Advertising Automation Platform Development  PRNewswire

Biden is advertising in Texas. That’s ominous for Trump. - The Washington Post
Biden is advertising in Texas. That’s ominous for Trump.  The Washington Post

App Annie Ascend Unlocks Mobile Advertising and Monetization - PRNewswire
App Annie Ascend Unlocks Mobile Advertising and Monetization  PRNewswire

Amp spotlight: Straight talk on racism in advertising—and where to go from here - AdAge.com
Amp spotlight: Straight talk on racism in advertising—and where to go from here  AdAge.com

Weis Markets ups its digital advertising game - Supermarket News
Weis Markets ups its digital advertising game  Supermarket News

Kochava Fundamentally Changes Digital Advertising with a Unified Privacy-First Identity Solution - Business Wire
Kochava Fundamentally Changes Digital Advertising with a Unified Privacy-First Identity Solution  Business Wire

IAB US Podcast Advertising Revenue Study: FY 2019 & 2020 COVID-19 Impact - IAB
IAB US Podcast Advertising Revenue Study: FY 2019 & 2020 COVID-19 Impact  IAB

National Advertising Division Issues Decision on “100% Natural,” Satiety, and Curbing Cravings Claims - JD Supra
National Advertising Division Issues Decision on “100% Natural,” Satiety, and Curbing Cravings Claims  JD Supra

BYU advertising student promotes racial equality in Utah - The Daily Universe - Universe.byu.edu
BYU advertising student promotes racial equality in Utah - The Daily Universe  Universe.byu.edu

Globo Named Anchor Partner Of Plug And Play's Media & Advertising Program - WFMZ Allentown
Globo Named Anchor Partner Of Plug And Play's Media & Advertising Program  WFMZ Allentown

Ninth Circuit Finds No Coverage Under Advertising Liability Policy for Walmart’s Floor Display of Goods and Services Supplied by Insured Apparel Vendor - JD Supra
Ninth Circuit Finds No Coverage Under Advertising Liability Policy for Walmart’s Floor Display of Goods and Services Supplied by Insured Apparel Vendor  JD Supra

Alphabet's Non-Advertising Revenue Grows Fast - Seeking Alpha
Alphabet's Non-Advertising Revenue Grows Fast  Seeking Alpha

Tribune, business partners earn state advertising awards | Business - Walton Tribune
Tribune, business partners earn state advertising awards | Business  Walton Tribune

Google promises Fitbit data won’t be used for advertising - SlashGear
Google promises Fitbit data won’t be used for advertising  SlashGear

Mediaocean buys 4C Insights to form TV advertising giant - FierceVideo
Mediaocean buys 4C Insights to form TV advertising giant  FierceVideo

Lamar Advertising signs deal with Allegiant Stadium - Las Vegas Review-Journal
Lamar Advertising signs deal with Allegiant Stadium  Las Vegas Review-Journal

Taxing Digital Advertising Is a Bad Idea...So Is Taxing Traditional Advertising - RealClearMarkets
Taxing Digital Advertising Is a Bad Idea...So Is Taxing Traditional Advertising  RealClearMarkets

DealerSocket's DealerFire, Stream Companies partner to boost store advertising - Auto Remarketing
DealerSocket's DealerFire, Stream Companies partner to boost store advertising  Auto Remarketing

eMarketer Podcast: Digital Advertising Headwinds, Valuing Customer Data and What Comes After Coronavirus Ads? - eMarketer
eMarketer Podcast: Digital Advertising Headwinds, Valuing Customer Data and What Comes After Coronavirus Ads?  eMarketer

Three consumer trends impacting advertising in the reopening - MobileMarketing Magazine
Three consumer trends impacting advertising in the reopening  MobileMarketing Magazine

AdAdapted, Leading Add-to-List Mobile Advertising Platform, Secures Series A Funding - Food Dive
AdAdapted, Leading Add-to-List Mobile Advertising Platform, Secures Series A Funding  Food Dive

How Facebook keeps its biggest advertisers happy - Los Angeles Times
How Facebook keeps its biggest advertisers happy  Los Angeles Times

Is this advertising's best ever optical illusion? - Creative Bloq
Is this advertising's best ever optical illusion?  Creative Bloq

Musk Quibbles With German Court Over Adverse Autopilot Ruling - Bloomberg
Musk Quibbles With German Court Over Adverse Autopilot Ruling  Bloomberg

Apple disrupts digital advertising—again - AdAge.com
Apple disrupts digital advertising—again  AdAge.com

‘It’s just one big family’: VCU grads, students bring virtual ‘summer camp’ to life for advertising students - 8News
‘It’s just one big family’: VCU grads, students bring virtual ‘summer camp’ to life for advertising students  8News

The 2021 Ford Bronco Blitz Begins Tonight—Without Social Media Advertising - The Drive
The 2021 Ford Bronco Blitz Begins Tonight—Without Social Media Advertising  The Drive

Provincetown strategically advertising to visitors amidst pandemic - News - Wicked Local Provincetown
Provincetown strategically advertising to visitors amidst pandemic - News  Wicked Local Provincetown

App Annie Announces Ascend Advertising Analytics Product - We are Social Media
App Annie Announces Ascend Advertising Analytics Product  We are Social Media

Social media advertising and gambling - how to prove draws and competitions are legal - Lexology
Social media advertising and gambling - how to prove draws and competitions are legal  Lexology

Advertiser Exodus Snowballs as Facebook Struggles to Ease Concerns - The New York Times
Advertiser Exodus Snowballs as Facebook Struggles to Ease Concerns  The New York Times

Benefits Of Corporate Video Production In Advertising - eTurboNews | Trends | Travel News
Benefits Of Corporate Video Production In Advertising  eTurboNews | Trends | Travel News

PepsiCo will return to social media advertising when they better manage hate speech: CFO - Yahoo Finance
PepsiCo will return to social media advertising when they better manage hate speech: CFO  Yahoo Finance

J.P. Morgan updates outdoor advertising firm estimates - Seeking Alpha
J.P. Morgan updates outdoor advertising firm estimates  Seeking Alpha

The Revitalization Of Print Advertising - Forbes
The Revitalization Of Print Advertising  Forbes

New president at American Advertising Federation Pittsburgh - Pittsburgh Business Times
New president at American Advertising Federation Pittsburgh  Pittsburgh Business Times

Facebook May Ban Political Advertising - Variety
Facebook May Ban Political Advertising  Variety

How to achieve brand safety in digital advertising - SmartBrief
How to achieve brand safety in digital advertising  SmartBrief

Black Lives Matter: what have advertising's biggest agencies promised? - The Drum
Black Lives Matter: what have advertising's biggest agencies promised?  The Drum

Trends of Social Media Advertising Software Market Reviewed for 2020 with Industry Outlook to 2026 - Cole of Duty
Trends of Social Media Advertising Software Market Reviewed for 2020 with Industry Outlook to 2026  Cole of Duty

Blockchain in Media, Advertising, and Entertainment Market is Thriving Worldwide | IBM, Microsoft, SAP - Cole of Duty
Blockchain in Media, Advertising, and Entertainment Market is Thriving Worldwide | IBM, Microsoft, SAP  Cole of Duty

Global Digital Display Advertising Market to Witness Explosive Rise by 2027 - Cole of Duty
Global Digital Display Advertising Market to Witness Explosive Rise by 2027  Cole of Duty

Outdoor Advertising Machine Market Size, Global Analytical Overview, Key Players, Regional Demand, Trends and Forecast To 2026 - Cole of Duty
Outdoor Advertising Machine Market Size, Global Analytical Overview, Key Players, Regional Demand, Trends and Forecast To 2026  Cole of Duty

Insurance Advertising Market Competitive Landscape 2020 – 2027, COVID-19 Spread Analysis With Top Key Players – American Family Mutual, Hastings Insurance, The Progressive Corporation, Farmers Insurance Group, Allstate Corporation, etc. - Cole of Duty
Insurance Advertising Market Competitive Landscape 2020 – 2027, COVID-19 Spread Analysis With Top Key Players – American Family Mutual, Hastings Insurance, The Progressive Corporation, Farmers Insurance Group, Allstate Corporation, etc.  Cole of Duty

TikTok's new offering for small advertisers could help it lure them from Facebook - CNBC
TikTok's new offering for small advertisers could help it lure them from Facebook  CNBC

First Week of August 21st Options Trading For Lamar Advertising (LAMR) - Nasdaq
First Week of August 21st Options Trading For Lamar Advertising (LAMR)  Nasdaq

Hell's Creative Defeats IBM Watson AI in The Drum Advertising Awards - PR Web
Hell's Creative Defeats IBM Watson AI in The Drum Advertising Awards  PR Web

Peacock spent 70% more on advertising in build up to launch than Disney+ - Digital TV Europe
Peacock spent 70% more on advertising in build up to launch than Disney+  Digital TV Europe

Ad Boycott of Facebook Keeps Growing - The New York Times
Ad Boycott of Facebook Keeps Growing  The New York Times

The Future of Advertising: New content delivery models bring opportunities for advertisers - AdNews
The Future of Advertising: New content delivery models bring opportunities for advertisers  AdNews

Facebook Audience Network, AppsFlyer launch in-app advertising measurement solution - ETBrandEquity.com
Facebook Audience Network, AppsFlyer launch in-app advertising measurement solution  ETBrandEquity.com

Global Digital Video Advertising Market Growth Data Analysis 2020-2025 - Cole of Duty
Global Digital Video Advertising Market Growth Data Analysis 2020-2025  Cole of Duty

Global Internet Advertising Market Forecast 2020-2026|• Facebook • Linkedin • Twitter • Soho • EBay • Alibaba - Cole of Duty
Global Internet Advertising Market Forecast 2020-2026|• Facebook • Linkedin • Twitter • Soho • EBay • Alibaba  Cole of Duty

As Facebook Boycott Grows, Advertisers Grapple With Race - The New York Times
As Facebook Boycott Grows, Advertisers Grapple With Race  The New York Times

Global Smart Advertising Market Data Statistics Analysis 2020-2025 - Cole of Duty
Global Smart Advertising Market Data Statistics Analysis 2020-2025  Cole of Duty

Facebook just lost one of the biggest advertisers in the world for the rest of 2020 - NBC News
Facebook just lost one of the biggest advertisers in the world for the rest of 2020  NBC News

Facebook Advertising Boycott Has Its Limits, ADL and Color of Change Say - Barron's
Facebook Advertising Boycott Has Its Limits, ADL and Color of Change Say  Barron's

Global Interactive Advertising Market Expected to Reach Highest CAGR by 2025 : Grey Advertising, Wieden+Kennedy, Butler, Shine, Stern & Partners, Ogilvy & Mather - Cole of Duty
Global Interactive Advertising Market Expected to Reach Highest CAGR by 2025 : Grey Advertising, Wieden+Kennedy, Butler, Shine, Stern & Partners, Ogilvy & Mather  Cole of Duty

As Advertisers Leave Facebook, Disney Could Benefit - The Motley Fool
As Advertisers Leave Facebook, Disney Could Benefit  The Motley Fool

How to Approve Website Advertising with Google AdSense - Women Love Tech
How to Approve Website Advertising with Google AdSense  Women Love Tech

TV broadcasters see resurgence in advertisements, discounts and bonuses in process of being phased out - Economic Times
TV broadcasters see resurgence in advertisements, discounts and bonuses in process of being phased out  Economic Times

The CEO of a major advertising trade group says the Facebook boycott is a turning point - CNBC
The CEO of a major advertising trade group says the Facebook boycott is a turning point  CNBC

Verizon CEO explains why the company paused advertising on Facebook - CNBC
Verizon CEO explains why the company paused advertising on Facebook  CNBC

In-Game Advertising Market Size 2020 – 2027, Leading Companies – Giftgaming, Google Adscape Media, Electronic Arts Inc, Engage Advertising, Motive Interative Inc., etc. (Based on COVID-19 Outbreak) - Cole of Duty
In-Game Advertising Market Size 2020 – 2027, Leading Companies – Giftgaming, Google Adscape Media, Electronic Arts Inc, Engage Advertising, Motive Interative Inc., etc. (Based on COVID-19 Outbreak)  Cole of Duty

Advertising: Digital ad volumes dip in Q2 2020 - ETBrandEquity.com
Advertising: Digital ad volumes dip in Q2 2020  ETBrandEquity.com

EGBA - Black market looms on Spain if government proceeds with its advertising blackout - SBC News
EGBA - Black market looms on Spain if government proceeds with its advertising blackout  SBC News

The state of advertising has still never been better - Campaign US
The state of advertising has still never been better  Campaign US

Facebook prepares to dig in as advertising boycott continues - NBC News
Facebook prepares to dig in as advertising boycott continues  NBC News

Massive Report on Advertising Video Market 2020 COVID-19 Impact, Share, Trend, Segmentation and Forecast to 2025 |Tubi Inc, PopcornFlix, The Roku ChannelZype Inc , Muvi LLC - 3rd Watch News
Massive Report on Advertising Video Market 2020 COVID-19 Impact, Share, Trend, Segmentation and Forecast to 2025 |Tubi Inc, PopcornFlix, The Roku ChannelZype Inc , Muvi LLC  3rd Watch News

Digital Advertising Platforms Market 2020-Global Industry Trends, Share, Growth Insight, Size, Competitive Analysis, Statistics, Regional, And Global Forecast to 2026 - Cole of Duty
Digital Advertising Platforms Market 2020-Global Industry Trends, Share, Growth Insight, Size, Competitive Analysis, Statistics, Regional, And Global Forecast to 2026  Cole of Duty

Global Programmatic Advertising Display Market-Industry Size, Shares, Growth, Outlook, Revenue, Status and Forecast 2026 - Cole of Duty
Global Programmatic Advertising Display Market-Industry Size, Shares, Growth, Outlook, Revenue, Status and Forecast 2026  Cole of Duty

Mobile Advertising Is Now Bigger Than TV, But It’s Still Dull - Forbes
Mobile Advertising Is Now Bigger Than TV, But It’s Still Dull  Forbes

A thank you to our advertisers, readers for COVID-19 support – The News Journal - The News Journal
A thank you to our advertisers, readers for COVID-19 support – The News Journal  The News Journal

Online Advertising Market Future Outlook to 2027| Google, Adobe, Amazon.com, Baidu, Facebook, IAC, LinkedIn, Microsoft, Twitter, Yahoo - Cole of Duty
Online Advertising Market Future Outlook to 2027| Google, Adobe, Amazon.com, Baidu, Facebook, IAC, LinkedIn, Microsoft, Twitter, Yahoo  Cole of Duty

Advertisers reminded to take care as ABAC reports latest quarterly breaches - CMO
Advertisers reminded to take care as ABAC reports latest quarterly breaches  CMO

Latest innovative report on Contextual Advertising Market with Top Key players like Media.Net, Facebook, IAC, Amobee, Flurry, Yahoo, Sap, Amazon.Com, Millennial Media, Marketo, Google, Microsoft, Aol, Adobe Systems, and Twitter - 3rd Watch News
Latest innovative report on Contextual Advertising Market with Top Key players like Media.Net, Facebook, IAC, Amobee, Flurry, Yahoo, Sap, Amazon.Com, Millennial Media, Marketo, Google, Microsoft, Aol, Adobe Systems, and Twitter  3rd Watch News

Coca-Cola pauses paid advertising on social media platforms - Fox Business
Coca-Cola pauses paid advertising on social media platforms  Fox Business

Global Advertising Agency Billing Software Market 2020, Analysis by Growing Demand, Types, Application, Top Trends, User-Demand and Opportunities Assessment till 2025 - Sports Skylark
Global Advertising Agency Billing Software Market 2020, Analysis by Growing Demand, Types, Application, Top Trends, User-Demand and Opportunities Assessment till 2025  Sports Skylark

Advertising Plugin for WordPress Threatens Full Site Takeovers - Threatpost
Advertising Plugin for WordPress Threatens Full Site Takeovers  Threatpost

Programmatic Advertising Market Size, Share Forecast 2020-2026 - openPR
Programmatic Advertising Market Size, Share Forecast 2020-2026  openPR

Digital Advertising to Children - AAP News
Digital Advertising to Children  AAP News

How to set up for success in global TV advertising - Mediatel News
How to set up for success in global TV advertising  Mediatel News

Cloud Advertising Market Share, Growth by Top Company, Region, Applications, Drivers, Trends and Forecast to 2027 - Cole of Duty
Cloud Advertising Market Share, Growth by Top Company, Region, Applications, Drivers, Trends and Forecast to 2027  Cole of Duty

Microsoft And Sony Are Suspending Facebook Advertising, But It’s Less Noble Than It Sounds - Forbes
Microsoft And Sony Are Suspending Facebook Advertising, But It’s Less Noble Than It Sounds  Forbes

TV Advertising Market Insight Growth Analysis On Volume, Revenue, Share And Size Forecast To 2026 - 3rd Watch News
TV Advertising Market Insight Growth Analysis On Volume, Revenue, Share And Size Forecast To 2026  3rd Watch News

Future Growth of Big Data Pharmaceutical Advertising Market By New Business Developments, Innovations, And Top Companies | International Business Machines Corporation, Oracle, Tata Consultancy Services Limited, Statistical Analysis Aystem, TAKE Solutions Ltd - 3rd Watch News
Future Growth of Big Data Pharmaceutical Advertising Market By New Business Developments, Innovations, And Top Companies | International Business Machines Corporation, Oracle, Tata Consultancy Services Limited, Statistical Analysis Aystem, TAKE Solutions Ltd  3rd Watch News

AWS Architecture Monthly Magazine: Advertising & Marketing - idk.dev
AWS Architecture Monthly Magazine: Advertising & Marketing  idk.dev

Gideon, Republicans trade advertising jabs over allegations against ex-lawmaker - Press Herald
Gideon, Republicans trade advertising jabs over allegations against ex-lawmaker  Press Herald

Advertisers Seek Digital Flexibility from Linear TV: WarnerMedia's Joe Hogan - BeetTV
Advertisers Seek Digital Flexibility from Linear TV: WarnerMedia's Joe Hogan  BeetTV

The advertising business is becoming less cyclical—and more concentrated - The Economist
The advertising business is becoming less cyclical—and more concentrated  The Economist

Verizon is pulling advertising from Facebook and Instagram - CNBC
Verizon is pulling advertising from Facebook and Instagram  CNBC

What’s Digital Commerce Advertising and what tools can help? - MarTech Today
What’s Digital Commerce Advertising and what tools can help?  MarTech Today

Why digital OOH advertising is especially effective right now - Marketing Dive
Why digital OOH advertising is especially effective right now  Marketing Dive

Booker and McGrath Intensify Advertising Blitz in Kentucky - The New York Times
Booker and McGrath Intensify Advertising Blitz in Kentucky  The New York Times

Google Analytics Adds Predictive Features for Advertisers - Search Engine Journal
Google Analytics Adds Predictive Features for Advertisers  Search Engine Journal

Here are the major brands that have pulled ads from Facebook - MarketWatch
Here are the major brands that have pulled ads from Facebook  MarketWatch

Samsung launches the first programmatic in-game advertising campaign in Partnership with Adgage and Anzu - The Drum
Samsung launches the first programmatic in-game advertising campaign in Partnership with Adgage and Anzu  The Drum

CFOs, You Paid For What In Digital Advertising? - Forbes
CFOs, You Paid For What In Digital Advertising?  Forbes

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