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Marketing Messages with Add Zest & Appeal


Boring is one thing you can't afford to be when it comes to marketing your business. With more than 3000+ marketing messages pummeling consumers on a daily basis, you need to be more, and do more, if you want to be heard above the racket.

Your marketing message is how you communicate with the public; it needs to be appealing and memorable. In order to do that, consider the concept of the meme. A meme is a thought, idea or belief that replicates over time. What that means in terms of your marketing is creating a marketing message that is strong, bold, and exciting so that it stays with the customer and becomes a part of their thinking.

A good example of this is Nike's "Just Do It". This phrase is used in a lot of different contexts outside of talking about Nike's products. People get what it means because it has permeated our culture. Below are some ways that you can avoid being boring by adding extra marketing appeal to your message.

1. Add visuals. There are so many ways to bring attention to your marketing message. One of the best ways is to add something visual. As a picture speaks a thousand words, so too can it communicate all sorts of things about you and your business. What types of pictures or graphics would you use to convey who you are? Adding a picture of yourself on your website or in other marketing materials will help form a stronger connection between you and potential clients.

2. The meaning of colors. Colors hold great meaning when it comes to your marketing message. Yellow elicits high levels of attention. Orange and red indicate quickness. The concepts of money, health, and nurturing are symbolized by green. Black can mean power and strength, but it can also indicate hiding or blending into the background. Purple is the color of royalty and wealth. What types of colors are you drawn to? What meaning do you want to convey to people by the colors you use on your business cards, brochures and even on your website. Too many colors are distracting and look chaotic. Certain colors on colored backgrounds can cause the same reaction. Make sure to work with a professional when selecting colors so you can communicate your business in the best light.

3. Try technology. Adding audio or video to your web site is a great way to allow someone to get to know you better. Adding real audio recordings of your classes, an interview, or even a welcome message gives someone an opportunity to hear your voice. Because technology is so low priced and easy to use nowadays, you might even consider adding a short video as well. Again, it will help to develop a rapport with your audience. One thing to keep in mind is that while technology is great and exciting and can do wonderful things for us, not everyone has the bandwidth to enjoy it fully. Over 50% of consumers are still using dial-up computer access which limits their ability to enjoy both real audio and video to its fullest.

4. Creative business cards. One great way to stand out from the crowd is to develop a creative business card. Add your picture to it or a professionally designed graphic. Use a brochure type card, which allows you 4 different surfaces to print contact information as well as information about what you do. You can include quotations, a mini-brochure about your company, or even some helpful tips or a short quiz. Think about the use of colors and type of fonts, which also can add excitement and pizzazz.

5. Action. When people see or read about action, they often feel empowered to take action themselves. Employing motion on your website is another way to add appeal to your marketing message. You can have text that changes colors on its own, or graphics that move. You might even have a marquee. One thing to keep in mind is that motion can also quickly drive people away from your site as it can be considered obnoxious and childish. Talk to a web professional before using these techniques. You can also imply action by the types of words you use in your web copy.

6. Target your audience. A quality-marketing message speaks directly to its target audience. Who is your target audience? Is it moms, singles, seniors, solo-professionals? The words you use to communicate with a mom are quite different from the words you would use to communicate to a corporate human resources manager or to a medical doctor. The words you use must fit your audience. If they don't, you'll have an immediate disconnect with people who read your message.

7. What's in it for me? Fundamental to all marketing messages must be the mantra?"What's in it for me"? The only reason anyone is even looking at your brochure, viewing your website or reading your business card is to see what they can possibly gain for themselves. People are busy and are inundated with thousands of marketing messages each day. The only ones they will pay attention to are the ones that really speak to their needs. They have problems or issues they want solved and they are looking for solutions. An appealing marketing message is one that speaks to the typical problems faced by your target audience. Communicating how you can solve those problems quickly and cost effectively is critical to attracting new clients.

8. Ask "yes" questions. If you want to capture someone's attention, ask them questions that they can answer "yes" to. Whether you are asking questions on a website, in a brochure, or during a sales presentation, make sure they are worded in such a way that the respondent will answer "yes" consistently. The word "yes" opens people up to accept more feedback, whereas the word "no" will quickly close them down. Also, create questions that can help the reader or viewer identify with what you're saying, giving them the sense that you truly do understand their problems or issues.

9. Features and benefits. Don't just tell people what you do. Instead, relate the features and benefits of what they can experience as a result of doing business with you. A feature is some aspect of the product whereas a benefit is the feeling or result that someone will experience as a result of that feature. For example, a hospital unit might feature some of the latest innovations in new baby care and services. The benefit to the new mother will be the confidence, security, and peace of mind that she and her baby will be cared for in the best ways possible.

10. Be unique. Show how you, your product, or services are unique. Not only will that help people to remember you, it will make you remarkable. The sense of being remarkable is that people will comment about you to others. Word of mouth advertising is some of the best advertising because it costs you nothing and it comes with a testimonial from the person who is telling others about you. Can you relate what you do to someone in history? Or are you the first at doing something or introducing something? Do you use unique ingredients in your products or employ specialized knowledge in the work you do? This type of information will make your marketing message not only interesting and memorable, but remarkable.

© Copyright 2004 by Alicia Smith

Alicia Smith is a Coach and Trainer whose specialty is helping coaches to Make Money Now. This article is derived from just one of the 90 lessons contained in her e-course, 90-Day Marketing Marathon. To learn more about that course and her other products and services, please visit the following sites. (You also can email her at alicia@aliciasmith.com.) http://www.90DayMarketingMarathon.com http://www.discninja.com http://www.InternetAssessments.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. September / 18 / 2020

NRCC cancels $2 million in Houston-area ads - The Texas Tribune
NRCC cancels $2 million in Houston-area ads  The Texas Tribune

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

AT&T plan for advertising subsidized cellphones hits Senate roadblock - Fox Business
AT&T plan for advertising subsidized cellphones hits Senate roadblock  Fox Business

Roku, NBCUniversal In Stalemate Over Carriage Of App Platforms, Advertising Share 09/21/2020 - MediaPost Communications
Roku, NBCUniversal In Stalemate Over Carriage Of App Platforms, Advertising Share 09/21/2020  MediaPost Communications

TikTok Says Advertising Won’t Be Illegal Under Trump’s ‘Ban’ - Adweek
TikTok Says Advertising Won’t Be Illegal Under Trump’s ‘Ban’  Adweek

Outdoor Advertising Market | Insights on the Crisis and the Roadmap to Recovery from COVID-19 Pandemic | Technavio - Odessa American
Outdoor Advertising Market | Insights on the Crisis and the Roadmap to Recovery from COVID-19 Pandemic | Technavio  Odessa American

The Top Advertising Agencies of 2020, According to DesignRush - Martechcube
The Top Advertising Agencies of 2020, According to DesignRush  Martechcube

SaTT Smart Advertising Token Announces Listing on Leading Crypto Exchanges, KuCoin and Uniswap | Press release - Bitcoin News
SaTT Smart Advertising Token Announces Listing on Leading Crypto Exchanges, KuCoin and Uniswap | Press release  Bitcoin News

The pandemic has been disastrous for advertising but political spending will bail it out - Poynter
The pandemic has been disastrous for advertising but political spending will bail it out  Poynter

AcuityAds to Officially Launch New Advertising Automation Platform - MarTech Series
AcuityAds to Officially Launch New Advertising Automation Platform  MarTech Series

Location Based Advertising Market 2020 Worldwide Demand with Industry Opportunities by 2027 – IBM Corporation, LEAP, LocationGuru Solutions, Near Pte, Targetoo - Reported Times
Location Based Advertising Market 2020 Worldwide Demand with Industry Opportunities by 2027 – IBM Corporation, LEAP, LocationGuru Solutions, Near Pte, Targetoo  Reported Times

Trump Has Lost His Edge In TV Advertising - FiveThirtyEight
Trump Has Lost His Edge In TV Advertising  FiveThirtyEight

Dealership advertising rebounds after pandemic disruption - Auto Remarketing
Dealership advertising rebounds after pandemic disruption  Auto Remarketing

NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets - WFMZ Allentown
NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets  WFMZ Allentown

The Future Of Advertising Is A Creative Leader On Top, Not MBAs Or Financial Executives - Forbes
The Future Of Advertising Is A Creative Leader On Top, Not MBAs Or Financial Executives  Forbes

Adventure Advertising purchases Crowning Touch Embroidery - PenBayPilot.com
Adventure Advertising purchases Crowning Touch Embroidery  PenBayPilot.com

Germany to further restrict tobacco advertising - Xinhua | English.news.cn - Xinhua
Germany to further restrict tobacco advertising - Xinhua | English.news.cn  Xinhua

MOLOCO Cloud Enables Self-Serve Programmatic Advertising - Martechcube
MOLOCO Cloud Enables Self-Serve Programmatic Advertising  Martechcube

Advertising Outside Of Facebook - Benzinga
Advertising Outside Of Facebook  Benzinga

KERV Launches Lookbook Feature for Interactive Video Advertising - Martechcube
KERV Launches Lookbook Feature for Interactive Video Advertising  Martechcube

National Media Council Issues Circular Regarding Social Media Advertising - Lexology
National Media Council Issues Circular Regarding Social Media Advertising  Lexology

Amadeus and Xandr Team Up to Optimise Travel Advertising - PerformanceIN
Amadeus and Xandr Team Up to Optimise Travel Advertising  PerformanceIN

Location-Based Search And Advertising Market Is Booming Worldwide | Foursquare, Xad, Groupon - The Daily Chronicle
Location-Based Search And Advertising Market Is Booming Worldwide | Foursquare, Xad, Groupon  The Daily Chronicle

Roku Exec Shares Advice For CTV Advertising Newbies, Growth Trends 09/18/2020 - MediaPost Communications
Roku Exec Shares Advice For CTV Advertising Newbies, Growth Trends 09/18/2020  MediaPost Communications

Traditional Advertising Agency Services Market 2020- Current Scenario, Market Share, Future Opportunities Epsilon, Televerde, 360I etc. - The Daily Chronicle
Traditional Advertising Agency Services Market 2020- Current Scenario, Market Share, Future Opportunities Epsilon, Televerde, 360I etc.  The Daily Chronicle

Extensive advertising campaign coming in advance of what could be a record pistachio harvest - KGET 17
Extensive advertising campaign coming in advance of what could be a record pistachio harvest  KGET 17

On Appeal To Advertising Experts, P&G Gets Nod For '#1' Claim With Brand Qualifier On Oral-B Picks - HBW Insight
On Appeal To Advertising Experts, P&G Gets Nod For '#1' Claim With Brand Qualifier On Oral-B Picks  HBW Insight

(SPONSORED) Do's and Don'ts of Advertising - Radio Ink
(SPONSORED) Do's and Don'ts of Advertising  Radio Ink

Outdoor Advertising Market Report Analysis By Various Services, Offering, Platforms, Significant Growth 2026|Clear Channel Outdoor Holdings, Inc., JCDecaux, Lamar Advertising Company, Outfront Media Inc. - The Daily Chronicle
Outdoor Advertising Market Report Analysis By Various Services, Offering, Platforms, Significant Growth 2026|Clear Channel Outdoor Holdings, Inc., JCDecaux, Lamar Advertising Company, Outfront Media Inc.  The Daily Chronicle

NBCU Intros News Outcome-Based Measurement Program; Telcos Spend Big On Advertising Despite The Pandemic - AdExchanger
NBCU Intros News Outcome-Based Measurement Program; Telcos Spend Big On Advertising Despite The Pandemic  AdExchanger

Pacvue Brings its Award Winning eCommerce Advertising and Intelligence Platform to Instacart - MarTech Series
Pacvue Brings its Award Winning eCommerce Advertising and Intelligence Platform to Instacart  MarTech Series

Social Media Advertising Market to Eyewitness Massive Growth by 2028: Alphabet, Facebook, Baidu - The Daily Chronicle
Social Media Advertising Market to Eyewitness Massive Growth by 2028: Alphabet, Facebook, Baidu  The Daily Chronicle

ReThinc adds public relations services to its marketing and advertising efforts - AZ Big Media
ReThinc adds public relations services to its marketing and advertising efforts  AZ Big Media

Digital Advertising Management Platform Market Next Big Thing | Major Giants Google, SteelHouse, Mediawide - The Daily Chronicle
Digital Advertising Management Platform Market Next Big Thing | Major Giants Google, SteelHouse, Mediawide  The Daily Chronicle

Online Display Advertising Platforms Market 2020 In-Depth Analysis of Industry Share, Size, Growth Outlook up to 2025 | Quantcast Advertise, The Trade Desk, Choozle, MediaMath, Facebook Business - The Daily Chronicle
Online Display Advertising Platforms Market 2020 In-Depth Analysis of Industry Share, Size, Growth Outlook up to 2025 | Quantcast Advertise, The Trade Desk, Choozle, MediaMath, Facebook Business  The Daily Chronicle

An Open Letter To The Advertising Community From Sound Lounge's Tom Jucarone - SHOOT Online
An Open Letter To The Advertising Community From Sound Lounge's Tom Jucarone  SHOOT Online

Trump ramps up advertising in Maine, shifts focus to the economy - NewsCenterMaine.com WCSH-WLBZ
Trump ramps up advertising in Maine, shifts focus to the economy  NewsCenterMaine.com WCSH-WLBZ

Media Central Delivers Substantial Revenue Growth from Enhanced Programmatic Advertising Efforts - Yahoo Finance
Media Central Delivers Substantial Revenue Growth from Enhanced Programmatic Advertising Efforts  Yahoo Finance

Interactive Advertising Market Outlook 2020 | Covid-19 Impact |Growth by Top Companies: Grey Advertising, Wieden+Kennedy, Butler, etc. - The Daily Chronicle
Interactive Advertising Market Outlook 2020 | Covid-19 Impact |Growth by Top Companies: Grey Advertising, Wieden+Kennedy, Butler, etc.  The Daily Chronicle

Direct-To-Consumer Pharmaceutical Advertising (Dtcpa) Market – increasing demand with Industry Professionals: HARVARD POLITICAL REVIEW, MDedge, FDA - Verdant News
Direct-To-Consumer Pharmaceutical Advertising (Dtcpa) Market – increasing demand with Industry Professionals: HARVARD POLITICAL REVIEW, MDedge, FDA  Verdant News

AT&T considers cellphone plans subsidized by advertising - Fox Business
AT&T considers cellphone plans subsidized by advertising  Fox Business

Cross Platform and Mobile Advertising Market 2020-2026 Present Scenario and market growth by focusing on Top Operating Key Vendors like 4info, Amobee, AOL, Apple, Facebook, Google, Microsoft, Nokia, Rhythm, Yahoo, Flipkart - The Daily Chronicle
Cross Platform and Mobile Advertising Market 2020-2026 Present Scenario and market growth by focusing on Top Operating Key Vendors like 4info, Amobee, AOL, Apple, Facebook, Google, Microsoft, Nokia, Rhythm, Yahoo, Flipkart  The Daily Chronicle

Mobile Advertising Market Expected To Garner $243,703 Million by 2022, Growing at a CAGR of 15.8% From 2014 - - EIN News
Mobile Advertising Market Expected To Garner $243,703 Million by 2022, Growing at a CAGR of 15.8% From 2014 -  EIN News

Digital Display Advertising Market 2020 In-Depth Analysis of Industry Share, Size, Growth Outlook up to 2025 | Starcom Worldwide, SocialHi5, SevenAtoms Inc, Digital Business Development Ltd, Search Engine People - The Daily Chronicle
Digital Display Advertising Market 2020 In-Depth Analysis of Industry Share, Size, Growth Outlook up to 2025 | Starcom Worldwide, SocialHi5, SevenAtoms Inc, Digital Business Development Ltd, Search Engine People  The Daily Chronicle

ReverseAds Announces The Launch Of The World's First True Alternative To Search Advertising - PR Web
ReverseAds Announces The Launch Of The World's First True Alternative To Search Advertising  PR Web

Targeted TV advertising is losing steam, and industry players are scrambling to save it - Business Insider - Business Insider
Targeted TV advertising is losing steam, and industry players are scrambling to save it - Business Insider  Business Insider

Google exec on hot seat in Congress over advertising power - WSLS 10
Google exec on hot seat in Congress over advertising power  WSLS 10

Unlocking the “Five I's” of Omnichannel Advertising: Mediaocean's Neuhauser - BeetTV
Unlocking the “Five I's” of Omnichannel Advertising: Mediaocean's Neuhauser  BeetTV

NBCUniversal tests new measurement program to prove it can push product sales for advertisers - Digiday
NBCUniversal tests new measurement program to prove it can push product sales for advertisers  Digiday

Direct-to-Consumer Pharmaceutical Advertising Market 2020 by New Technology, Size, Share and Top Players Analysis- HARVARD POLITICAL REVIEW, MDEDGE, FDA | Forecast 2026 - The Daily Chronicle
Direct-to-Consumer Pharmaceutical Advertising Market 2020 by New Technology, Size, Share and Top Players Analysis- HARVARD POLITICAL REVIEW, MDEDGE, FDA | Forecast 2026  The Daily Chronicle

Display Advertising System Market Manufacturing Base Distribution, Sales Area, Product Types by Players (2020-2026) - The Daily Chronicle
Display Advertising System Market Manufacturing Base Distribution, Sales Area, Product Types by Players (2020-2026)  The Daily Chronicle

A truck advertising the Census got stuck ‘Storrowed’ - Boston.com
A truck advertising the Census got stuck ‘Storrowed’  Boston.com

Insight on the Growth of Cross Platform And Mobile Advertising Market Growth with Challenges, Standardization, Competitive Market Share,COVID-19 Analysis and Top Players 2028 - The Daily Chronicle
Insight on the Growth of Cross Platform And Mobile Advertising Market Growth with Challenges, Standardization, Competitive Market Share,COVID-19 Analysis and Top Players 2028  The Daily Chronicle

Mobile Advertising Market Research: Aim To Achieve The Pinnacle In Qualitative Industry Research And Business Intelligence - The Daily Chronicle
Mobile Advertising Market Research: Aim To Achieve The Pinnacle In Qualitative Industry Research And Business Intelligence  The Daily Chronicle

Aerial Advertising Market Next Big Thing | Major Giants Airsign, Van Wagner Aerial, Aerial Advertising - The Daily Chronicle
Aerial Advertising Market Next Big Thing | Major Giants Airsign, Van Wagner Aerial, Aerial Advertising  The Daily Chronicle

SwagBag VIP Launches Experiential Marketing & Advertising - Martechcube
SwagBag VIP Launches Experiential Marketing & Advertising  Martechcube

Online Display Advertising Market: Indoor Applications Projected to be the Most Attractive Segment during 2020-2027 - The Daily Chronicle
Online Display Advertising Market: Indoor Applications Projected to be the Most Attractive Segment during 2020-2027  The Daily Chronicle

Pay-per-click (PPC) Advertising Market 2020 Trends and Key Growth Opportunities | Manufactures – Baidu, Google, Amazon, Alibaba, Yahoo, Sogou, Yandex, Microsoft, JD - The Daily Chronicle
Pay-per-click (PPC) Advertising Market 2020 Trends and Key Growth Opportunities | Manufactures – Baidu, Google, Amazon, Alibaba, Yahoo, Sogou, Yandex, Microsoft, JD  The Daily Chronicle

(SPONSORED) Uplift Your Broadcast Advertising - Radio Ink
(SPONSORED) Uplift Your Broadcast Advertising  Radio Ink

Indian Law on advertisement of brand extensions of alcohol and tobacco products and how it poised to become tougher - Lexology
Indian Law on advertisement of brand extensions of alcohol and tobacco products and how it poised to become tougher  Lexology

Advertising MARKET 2020 | (COVID19) IMPACT ANALYSIS | BUSINESS OUTLOOK, GROWTH, REVENUE, TRENDS AND FORECASTS 2026 - The Daily Chronicle
Advertising MARKET 2020 | (COVID19) IMPACT ANALYSIS | BUSINESS OUTLOOK, GROWTH, REVENUE, TRENDS AND FORECASTS 2026  The Daily Chronicle

Thanks To Our Advertisers - Above the Law
Thanks To Our Advertisers  Above the Law

MidWeek Should Have Labeled Amemiya Story An Advertisement - Honolulu Civil Beat
MidWeek Should Have Labeled Amemiya Story An Advertisement  Honolulu Civil Beat

What Trump's TikTok Ban Could Mean For Advertisers - AdExchanger
What Trump's TikTok Ban Could Mean For Advertisers  AdExchanger

Programmatic Job Advertising Leader Joveo Hires Dwane Lay to Bolster Customer Success Leadership - MarTech Series
Programmatic Job Advertising Leader Joveo Hires Dwane Lay to Bolster Customer Success Leadership  MarTech Series

Campaign is Scaling Back Television Advertising For Now - erienewsnow.com
Campaign is Scaling Back Television Advertising For Now  erienewsnow.com

Color-Coded Maps Tell Marketers Where They Need To Increase Advertising 09/18/2020 - MediaPost Communications
Color-Coded Maps Tell Marketers Where They Need To Increase Advertising 09/18/2020  MediaPost Communications

Bucs' strong TV ratings offer opportunities for local businesses, just not all of them - Tampa Bay Business Journal
Bucs' strong TV ratings offer opportunities for local businesses, just not all of them  Tampa Bay Business Journal

FPC National Announces Hiring of Anny Barrad as Director of National Advertising and Public Relations - PR Web
FPC National Announces Hiring of Anny Barrad as Director of National Advertising and Public Relations  PR Web

Out-of-state donors fund advertising flood in Maine Senate campaign - Press Herald
Out-of-state donors fund advertising flood in Maine Senate campaign  Press Herald

For the advertising industry, the pandemic means opportunity. - The New York Times
For the advertising industry, the pandemic means opportunity.  The New York Times

Digest: Court overturns SEPTA ban on political advertising - trains.com
Digest: Court overturns SEPTA ban on political advertising  trains.com

The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments - Science Advances
The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments  Science Advances

AdvertiseMint Release Innovative Advertising Policy Guide Infographic - PRNewswire
AdvertiseMint Release Innovative Advertising Policy Guide Infographic  PRNewswire

Media Execs: Do Advertisers Trust You? It Matters Now More Than Ever 09/21/2020 - MediaPost Communications
Media Execs: Do Advertisers Trust You? It Matters Now More Than Ever 09/21/2020  MediaPost Communications

Legal Advertisements: Friday, September 18, 2020 | Legal Advertisements - Imperial Valley Press
Legal Advertisements: Friday, September 18, 2020 | Legal Advertisements  Imperial Valley Press

Lisa Scheller advertisement misses mark on Susan Wild's support of campaign finance bill - Morning Call
Lisa Scheller advertisement misses mark on Susan Wild's support of campaign finance bill  Morning Call

Lamar Advertising Company (REIT) (LAMR) and the Battle of Fundamentals vs. Technicals - The News Heater
Lamar Advertising Company (REIT) (LAMR) and the Battle of Fundamentals vs. Technicals  The News Heater

Biden vs Trump advertising strategy in battleground states - CNN
Biden vs Trump advertising strategy in battleground states  CNN

Republican worries rise as Trump campaign pulls back from television advertising - The Washington Post
Republican worries rise as Trump campaign pulls back from television advertising  The Washington Post

Lamar Advertising Company Announces Commencement of Exchange Offer for 3 3/4% Senior Notes due 2028, 4 7/8% Senior Notes due 2029 and 4% Senior Notes due 2030 - GlobeNewswire
Lamar Advertising Company Announces Commencement of Exchange Offer for 3 3/4% Senior Notes due 2028, 4 7/8% Senior Notes due 2029 and 4% Senior Notes due 2030  GlobeNewswire

Family Business Profile: 97-year-old Advertisers Printing makes big investments to power through Covid-19 pandemic - St. Louis Business Journal
Family Business Profile: 97-year-old Advertisers Printing makes big investments to power through Covid-19 pandemic  St. Louis Business Journal

How (and Why) to Use Branding to Supercharge Your Advertising - Business 2 Community
How (and Why) to Use Branding to Supercharge Your Advertising  Business 2 Community

This decade’s most important marketing question: What data rights do advertisers possess? - Search Engine Land
This decade’s most important marketing question: What data rights do advertisers possess?  Search Engine Land

Don’t Tune Out OPDP’s Recent Warning Letter For a Violative Radio Advertisement - JD Supra
Don’t Tune Out OPDP’s Recent Warning Letter For a Violative Radio Advertisement  JD Supra

Craft beer subscription service pulled up for misleading advertising - The Drinks Business
Craft beer subscription service pulled up for misleading advertising  The Drinks Business

Sweeping new changes to influencer advertising will apply from 14 September - JD Supra
Sweeping new changes to influencer advertising will apply from 14 September  JD Supra

Facebook Says Apple’s New iPhone Update Will Disrupt Online Advertising - The Wall Street Journal
Facebook Says Apple’s New iPhone Update Will Disrupt Online Advertising  The Wall Street Journal

Facebook tries to head off election turmoil, angering both Trump and Democrats - The Washington Post
Facebook tries to head off election turmoil, angering both Trump and Democrats  The Washington Post

Fashion Advertisers Rediscover Black Models - The New York Times
Fashion Advertisers Rediscover Black Models  The New York Times

Trump goes mostly dark in TV advertising fight with Biden - The Associated Press
Trump goes mostly dark in TV advertising fight with Biden  The Associated Press

Editorial: Villanueva is the best advertisement for muscular sheriff oversight - Los Angeles Times
Editorial: Villanueva is the best advertisement for muscular sheriff oversight  Los Angeles Times

‘We have the capability’: How the coronavirus crisis has accelerated advertising’s shift to agility - Digiday
‘We have the capability’: How the coronavirus crisis has accelerated advertising’s shift to agility  Digiday

[Update: Apple details delay] Apple reportedly delaying iOS 14 advertising privacy feature bashed by Facebook - 9to5Mac
[Update: Apple details delay] Apple reportedly delaying iOS 14 advertising privacy feature bashed by Facebook  9to5Mac

Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season - The Wall Street Journal
Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season  The Wall Street Journal

TikTok Launches Marketing Partner Program for Advertisers - Social Media Today
TikTok Launches Marketing Partner Program for Advertisers  Social Media Today

Google's advertisers will take the hit from UK digital service tax - The Guardian
Google's advertisers will take the hit from UK digital service tax  The Guardian

‘Contextual targeting is going to be the new black’: As IDFA restrictions loom, advertisers brace for the fallout - Digiday
‘Contextual targeting is going to be the new black’: As IDFA restrictions loom, advertisers brace for the fallout  Digiday

Biden and Trump Unveil Dueling Law-and-Order Ads - The New York Times
Biden and Trump Unveil Dueling Law-and-Order Ads  The New York Times

Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them. - CNN
Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them.  CNN

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