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Don't Put All Your Eggs in The Same Basket


Solution: You can protect yourself by partnering with other lead sources because it is unlikely that they will all have a problem or technical issue at the same time.

Other alternative: It doesn't hurt either to use a few marketing tools to generate leads for your business. Again don't just depend on one marketing medium to generate leads because it may slow down at one point. Just think about other ways to get qualified leads. You can use Direct mail, Call Centers, Newspapers, Radio, TV, Online Advertising etc..

Don't just depend on one lead source. If your supplier goes out of business, you won't get your leads.

What do you know about voice broadcasting?

Voice Broadcasting Marketing

A legal, and simple solution for getting hundreds, or thousands of calls out almost instantly!

Gives you the power to deliver a targeted and personalized message to a targeted audience in the geography of your choice. You can reach:

Consumers: Select by: Income, Age, Geography, Home Value and more.

Businesses: Select by Job Title, Business Type, Sales, Employee Size.

Deliver your message to answering services and/or live respondents AND allow them to be connected to your office with the push of a button.

Direct Connect

"To speak with a representative now, press ONE."

There's nothing more POWERFUL & EXCITING than instant response, and with Direct Connect, your customers and prospects have the ability to respond to your offer instantly, with the push of a button.

"Please hold while we connect you."

They will be transferred immediately to your call center or sales office, no matter where. Then you can speak directly with them to close that sale, gather needed information, verify or change appointments... the possibilities are endless! This service has been proven to increase effectiveness of telemarketing campaigns as much as 75%.

How It Works

Your campaign can be constructed so that if an answering machine answers, one particular message is delivered (or the call is disconnected, if desired). If a live person answers, a different message is delivered, giving them the chance, with the push of a button, to respond to an offer, acknowledge receipt of an important announcement, renew a subscription, or with Direct Connection even connect to one of your live sales agents instantly... the possibilities are endless!

Reach Existing Clients

You MUST STAY IN TOUCH with existing clients and reinforce customer loyalty for your products and services. Earlier this week I did an email broadcast to all my past clients and prospects and as a result I received phone calls from many prospects. Keep in mind that everybody is very busy and they cannot always remember you. Your clients and prospects can easily be distracted and forget about your company.

Two main reasons. First they receive many offers from your competition, second they forgot all the benefits of your product/service. If you do not stay in touch with existing clients or prospects, they will go somewhere else. It's been PROVEN! So don't let them go to your competition!

When was the last time you got in touch with past clients or prospects? OH!!!

Customer Retention and Loyalty Programs

It has been proven that keeping in touch with customers keeps them coming back... keeps them loyal. Create goodwill and maintain top-of-mind awareness for your business or service with special offers, announcements, thank you... the possibilities are endless!

Use Voice Broadcast Services to:

Offer loyalty discounts

Special of the month

Overstock

Create awareness of products and services

Announce new products and services

Send "Thank You" for recent purchases

Find out if they were satisfied with past purchase

Ask for referrals

Reach New Prospects

As I said earlier it is wise to use multiple marketing tools to generate leads for your business. You MUST test different marketing tools to generate leads so that you know what works best. Voice broadcast serves as a stand alone and complimentary marketing tool.

How many marketing mediums have you tested so far? What additional tools have you recently thought about to reach new prospects and past clients?

Direct Mail Support - Call-Mail-Call Campaigns

It has been proven to DOUBLE the effectiveness of your direct mail programs if you notify customers ahead of time to look for special offers they are about to receive in the mail. Then, follow up after your mailing to remind them of time-sensitive materials and re-state your offer once again for maximum effectiveness. Plus, when you compare the costs of calling versus mailing, you'll see why this is such an effective addition!

The Benefits of Voice Broadcasting

Voice Broadcast systems can reduce customer service costs and enhance your organization or business by:

Providing high volume contacts and notifications

Expanding hours of operation

Automating routine calls thereby freeing employees to concentrate on more complex duties

Speeding response times to message recipients

Expanding call capacity faster and at a lower cost

Reducing the cost of employee or call center agent turnover

Voice broadcasting benefits can show an immediate return on investment and make any business or call center more profitable.

Use Voice Broadcasting Services:

Savings4Merchants can broadcast messages for you within minutes announcements, urgent sales events, reminders, last-minute polling and canvassing, even notes to clients or agents in the field, anywhere around the country... the possibilities are endless.

Professional Scripting and Recording Services. Our experienced voice-broadcasting writers and professional voice talents will give you the professional touch you need.

Here Are My 3 Suggestions:

Don't just rely on one lead supplier as you put your business at risk if your supplier has a technical problem and cannot deliver leads you purchased.

Don't just rely on one marketing technique to generate new business. Test different mediums and see what work best for you. Remember that consumers and businesses are everywhere. People watch TV, listen to radio, read newspapers, surf the net and you can reach some at home or place of business. REACH THEM using every techniques available today.

Use a simple and automated tool to stay in touch with existing clients and new prospects.

It's Easy to Learn More About Voice Broadcast & Find Out How to Use it Legally For Your Business. This Simple Marketing Tool is Ideal to Stay in Touch With Your Past Clients & Generate New Business.

Andre Plessis
Marketing Consultant
Savings4Merchants
http://savings4Merchants.com
Tel: 818-341-2972 or Toll-Free: 888-872-2285
Big Marketing Ideas Without The Big Spending! Happy Marketing!


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. September / 17 / 2019

Amazon Launches Sponsored Display Advertising  Forbes

On Thursday last week, Amazon launched a new advertising campaign type for Vendors and professional Sellers on Amazon: Sponsored Display. According to ...


Facebook Advertising Looks to Expand Tool for Local News | 2019  INQUIRER.net

Facebook advertinsing- is tightening its rules around political advertising ahead of the 2020 U.S. presidential election, acknowledging the previous misuse.


NRA Ramped Up Facebook Advertising Immediately After Mass Shootings in El Paso and Dayton  The Intercept

The National Rifle Association nearly doubled its spending on pro-gun Facebook propaganda for three weeks after the mass shootings in El Paso, Texas, and ...


LEE | Stop Advertising Egg Donation to 'Smart Asian Women'  Cornell University The Cornell Daily Sun

As I casually scrolled through my Facebook newsfeed last month, a particular ad caught my eye. It seemed like one of those SAT test prep ads with a ...


DTC founders' secrets: What all advertisers can learn from TV's latest force  AdAge.com

New direct-to-consumer TV advertisers are armed with a nearly transparent playbook from which all advertisers can take several quick tips.


The Herald wins 22 advertising, news awards  The Herald

The Herald went home with more than 20 awards at this year's Hoosier State Press Association news and advertising conference.


TV Advertising Market Procurement Intelligence Report | TV Advertising Spend Management, TV Advertising Spend Analysis Insights Now Available from SpendEdge  Yahoo Finance

SpendEdge, a global procurement market intelligence firm, has announced the release of their Global TV Advertising Market - Procurement Intelligence Report.


Haverhill Councilor Calls for Statewide Marijuana Advertising Ban; Plan Before Council Tonight  WHAV News

Haverhill City Council Vice President Thomas J. Sullivan says the city won't need to regulate marijuana advertising—as discussed last week—because he ...


Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing 09/17/2019  MediaPost Communications

With the average local ad budget rising this year by 1.6% from $114,400 to $116,200, referrals, social media, and search marketing top the list of new leads for ...


Chipotle Agrees to False Advertising Settlement  The National Law Review

A plaintiffs' class action against Chipotle in the Food Court aka N. D. California re their nationwide advertising campaign premised on a pledge to serve only ...


Product Targeting: How It Can Help Amazon Advertisers, And How To Get Started  Forbes

Product targeting unlocks new strategic possibilities for ad campaigns and provides the potential to reach a larger and/or more strategically segmented ...


Digital advertising - how to tame an angry bear  Diginomica

Summary: Pursued by digital advertising? Time for regulation? Or more bureaucracy? Global concerns aired at a London conference. bear. 'Exit, pursued by a ...


McDonald's picks Wieden & Kennedy New York as lead U.S. creative agency  AdAge.com

The Golden Arches is turning to an independent agency for a *fresh* approach three years after Omnicom Group won the business.


Daily Journal advertising team honored  Daily Journal

A Daily Journal advertising designer has been named the state's best. Amanda Waltz earned the Indiana's Top Advertising Designer award at the Hoosier State ...


Apple Updates App Store Rules for Children’s Apps Validating the Kidoz Advertising Methodology  Yahoo Finance

Based on the updated policy, only Ad Networks that use Contextual Targeting and Human Review of Ad Creatives (like KIDOZ) will be allowed to serve ads in ...


Google, Facebook and Twitter are coy about Irish European election advertising  Irish Times

Not possible to arrive at a clear picture of the nature and scale of political advertising on the three platforms due to inconsistencies in the provided datasets.


Pinterest, iCrossing, McGarryBowen: Meet The Drum Digital Advertising Awards US judges 2019  The Drum

Businesses need to be able to navigate their way through the digital minefield and produce work that gets cut through and results. This is why The Drum Digital ...


Delaware Floats Marketing, PR, Advertising RFP - Mon., Sep. 16, 2019  O'Dwyer's PR News

The State of Delaware is seeking proposals among agencies that can provide a spate of marketing, PR, advertising and media buying services.


5 Tips to Maximise Your Hotel Metasearch Advertising Revenue | By Patrick Landman  Hospitality Net

Amsterdam has a problem with over-tourism: we all know that. With 3 Billion € revenue per year generated by travelers, you'd expect search volume for queries ...


AdExchanger PROGRAMMATIC I/O Event Educates Digital Advertising and Marketing Industry in New York This October  AdExchanger

NEW YORK – September 16, 2019 — AdExchanger, an award-winning integrated media company devoted to data-driven digital marketing, is kicking off its most ...


Here’s How Amazon Will Impact the Entire Advertising Ecosystem  Adweek

A new Forrester report looks beyond the duopoly of Google and Facebook to show how the ecommerce giant is shaking up the ad tech industry.


The pop-up you can't exit out of: advertising in the new millennium  The Maine Campus

With the rise of social media, the 2010s may be remembered as the decade of the influencer. Smartphones are loaded with many different and successful social ...


B-17 Flying Fortress advertising doomed thousands aviators  We Are The Mighty

The B-17 "Flying Fortress" was supposed to be so well-armed that formations of them could fly over enemy territory with near impunity, killing off enemy fighters ...


Elections Advertising—What You Need to Know About the Third-Party Advertising Rules  JD Supra

On Monday, October 21, 2019, Canadians will head to the polls to vote in the 43rd federal election. This will be the first election under the new provisions of the ...


Google's ad business will be scrutinized like never before in antitrust investigation  CNBC

The state attorneys general investigating Google want to take a much deeper look into the tech giant's advertising practices. Texas Attorney General Ken Paxton ...


Google says it competes with 'lots of companies' in advertising — here's the hole in that argument  CNBC

A new blog post from Google claims the ad tech industry is a 'healthy marketplace'


When A Recession Comes, Don't Stop Advertising  Forbes

In recent weeks, there has been some talk about an economic recession. When it comes is still anybody's guess, but another business slowdown is inevitable.


Why marketers struggle to integrate in-app advertising  AdAge.com

Even as advertisers pour ad dollars into apps, they are finding it tough to blend the vertical into their overall marketing mix.


Women’s World Cup Drew Nearly $100 Million in TV Ads  The Wall Street Journal

Advertisers shelled out almost $100 million on U.S. TV commercials in and around the 2019 FIFA Women's World Cup, exceeding expectations.


Beauty brand Eos shifts advertising spend to TikTok  Glossy

Lip-care brand Eos is venturing into TikTok territory. As part of a larger ongoing campaign that extends from August 2019 to January 2020, Eos is running a ...


AdPower: IFPL Showcases Advertising Opportunities the Size of a USB Outlet  APEX Media

IFPL has come up with a solution to help airlines offset the cost of installing in-seat power whereby passengers can fuel up their devices after watching a short ...


Visual Design Tools Need to Be Revamped to Help Improve Advertising Creative  Adweek

Novices should have the opportunity for to make outstanding work, too.


Kohler Co. And Disney Team Up On "Maleficent: Mistress Of Evil" Advertising Campaign  PRNewswire

KOHLER, Wis., Sept. 16, 2019 /PRNewswire/ -- In celebration of "Maleficent: Mistress of Evil," Kohler Co., a global leader in the design and manufacture of ...


Seth Dallaire leaves Amazon Advertising for Instacart to be CRO  Business Insider

Seth Dallaire, one of a handful of top Amazon Advertising execs, is leaving the company to join online grocery company Instacart.


Despite GDPR, Programmatic Advertising Is Still Growing in Europe  Adweek

Spend nears €17 billion while one U.S. outfit ends its European hibernation on Dmexco's opening day.


Google's advertising practices are being investigated by almost every U.S. state  AdAge.com

A group of 50 attorneys general opened a broad investigation into whether advertising practices of Alphabet Inc.'s Google violate antitrust laws.


4 Reasons Malvertisers Are Some of the Most Sophisticated Advertisers in the World  MarTech Series

Far from being crude spammers, malvertisers are sophisticated, smart, persuasive, and often more technologically savvy than many of their legitimate ...


Lawmaker accuses Juul of illegally advertising vaping as a way to quit smoking  CNBC

E-cigarette maker Juul is breaking the law in advertising its nicotine pods as a safer alternative to traditional cigarettes and tool to help people quit smoking, said ...


The ACCC Digital Platforms Inquiry: What it means for the advertising industry  Lexology

The ACCC is concerned about the state of competition in the digital advertising industry. That means that everyone in the industry should be…


Can Glue IQ Innovate its Way into Advertising’s Future?  Thrive Global

What's unusual about Gaston Legorburu, one of the partners of a new creative shop called Glue IQ, is not that he set out to hack the old agency model, but that ...


GSK, Grab, Twitter, Mediacom & Adobe reflect on 25 years of digital advertising  The Drum

As the industry marks the 25th anniversary of the first-ever banner ad, created by AT&T. We reflect on how far marketers have come since 44% click-through rate, ...


Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts  Adweek

Ever since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow from a ...


Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns  Search Engine Journal

Microsoft Advertising has launched a report that identifies negative keyword conflicts in shopping campaigns.


You guys suck! The dos and don'ts of comparative advertising  AdAge.com

From chicken sandwich wars to 'corngate,' trading shots with rival brands is all the rage. But there's a right and a wrong way to go about it.


Digital advertising is in 'creative destruction' mode  AdNews

Brian Wieser at GroupM says digital advertising can't continue to grow as fast as it has done.


The Athletic Ventures Outside the Paywall and Into Advertising  Bloomberg

The Athletic, a sports-news upstart that relies on reader subscriptions, is making its first major foray into ad-supported *content*.


Advice For Cannabis And CBD Advertising and Marketing  Forbes

Jon Lowen, co-founder of Surfside.IO , a marketing platform in New York, works with cannabis industry companies on their marketing, branding, and advertising ...


Guide to Native Advertising  Columbia Journalism Review

Executive Summary | Introduction | Who Makes Native Ads? | Why Should We Pay Attention to Native Advertising? | Native Advertising and Journalism | Native ...


Early SMI: Total advertising market down 10.1% in August ex-digital  AdNews

The numbers will improve with the arrival of digital bookings later in the month.


Facebook Stock Will Trend Higher as FB’s Advertising Revenue Grows  Yahoo Finance

In terms of stock gains, it's been a good year for Facebook (NASDAQ:FB). FB stock has moved higher by 43%, and the rally has been backed by strong ...


Native advertising may jeopardize the legitimacy of newsrooms  Columbia Journalism Review

Native advertising is the central digital-revenue stream for the publishing industry. It makes up some 60 percent of the market, or $32.9 billion, according to a ...


Spanish Government Hopefuls Want Gambling Advertising Treated Like Tobacco  GamblingCompliance

Spain's most popular political party has pledged to heavily regulate gambling advertising, treating it similarly to tobacco products that are all but banned from any ...


Facebook Tightens Rules on Verifying Political Advertisers  The New York Times

Facebook said Wednesday that it was strengthening how it verified which groups and people place political advertising on its site, as the social network braces ...


Is Klaviyo the next HubSpot in the tumultuous new world of advertising?  The Boston Globe

The maker of customized marketing tools has big ambitions — and money to realize them.


Major grocery retailers to pilot digital in-store advertising  Chain Store Age

Albertsons Safeway, Southeastern Grocers, and Weis Markets will help launch a new in-store digital media network. Marketing solutions provider News America ...


Fake advertising: time for the platforms to act  Mediatel News

Why do the fake ads that con platform users out of serious money seem not to concern our industry, asks Nick Manning. Good news for everyone. You can now ...


Brian O'Kelley's Next Move Has Nothing – And Everything – To Do With Advertising  AdExchanger

What does physical commodities trading have in common with programmatic advertising? Quite a lot. So it makes sense that ad tech godfather and AppNexus ...


An hour of advertising with... industry headhunter Helen Kimber  The Drum

One of the reasons I'm so excited by doing An Hour of Advertising is the opportunity to get a point of view on advertising from all corners of the industry.


With “Retargeted” Advertising, Sooner Is Better Than Later  Stanford Report

At this point, no online shoppers should be surprised if they go sniffing around the internet for, say, a new handbag and find themselves, in the days and weeks ...


Treasury ad raises concerns over political advertising  The Mandarin

An advertising campaign run by the Treasury and sponsored by the Australian Taxation Office has raised questions about how far government advertising can ...


Portugal publishes profile of foods affected by ban on advertising to children  IEG Policy

Nutritional profiles of foods affected by the Portuguese restrictions on advertising products high in salt, fat and sugar to children, have been published and will ...


Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunch

Twitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...


Mobile Far Superior to Desktop for DTC Advertising  Street Fight

Mobile advertising is as much as three times more effective than desktop for direct-to-consumer brands, according to a study by people-based marketing ...


Is Your Digital-Advertising Strategy Paying Off?  Kellogg Insight

Digital advertising continues its march toward dominance. In 2017, digital spending surpassed television advertising in the U.S. for the first time; by 2019, ...


In lawsuit, Amazon takes on ‘unlawful advertising scheme’ that mimics its branding and trademarks  GeekWire

Amazon alleges in a new lawsuit that a group of unnamed individuals used the tech giant's name, trademarks and branding to dupe people into clicking on links ...


Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever  Adweek

PubMatic's survey finds programmatic players seek refuge in private marketplaces.


Nike's 'Dream Crazy' nabs Outstanding Commercial Emmy  AdAge.com

Capping off its success on both the business front and in ad industry circles, Nike's “Dream Crazy” earned the Outstanding Commercial Award during the 71st ...


Snap roles out advertisement library ahead of 2020 elections  Yahoo Finance

Ahead of the 2020 elections, Snapchat has launched a political ads library that is publicly available. Snap's ad archive includes the name and address of the ...


NFL Signs Content and Advertising Deal With Reddit  The Wall Street Journal

The National Football League is adding Reddit Inc. to its roster of digital marketing channels as its new season begins, hosting a series of “Ask Me Anything” ...


Climate facts subject to rules on partisan advertising in Canada  Science Magazine

Environmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...


Are 'Tesla-Killers' Free Advertising for Tesla?  Market Realist

Last week, Porsche unveiled its Taycan. While the model has attracted a lot of attention, it may also be providing a form of free advertisement for Tesla.


Programmatic Advertising Spending Market: An Insight on the Important Factors and Trends Influencing the Market  Rapid News Network

Programmatic Advertising Spending Market is a professional and in-depth study on the current state of the Programmatic Advertising Spending industry.


Harness the Full Capabilities of the Advertising Marketplace with Automation  AdExchanger

This article is sponsored by Comcast Technology Solutions. In the last few years, brands have wrestled with whether to prioritize broadcast or digital video ...


Native Advertising Market Will Make a Huge Impact in Near Future  NewsVarsity

In recent years, growth has been observed in the native advertising market which is emerging quickly and still a new concept. Native advertising is different from ...


5 tips to get started in podcast advertising  AdAge.com

Although there is a multitude of other factors to consider when campaign planning, these tips are a good starting point for diving in and getting the growth you're ...


Can Ads Help Make the World a Better Place? New Purpose-driven Advertising Platform, Jukko, Says 'Yes'  Business Wire

Jukko's purpose-driven advertising technology honored at B-Corp Champions Retreat as Best in the World, Communities and Changemaking, for 2019.


Market Research On Outdoor Advertising Machines Market 2019 And Analysis To 2025  Rapid News Network

Recent research and the current scenario as well as future market potential of “Global (United States, European Union and China) Outdoor Advertising ...


Microsoft’s Responsive Search Ads Now Available to All Advertisers  Search Engine Journal

Microsoft is opening up its responsive search ads beta to all advertisers.


Introducing First Things First, Adweek’s New Daily Resource for Advertising, Marketing and Media  Adweek

The newsletter will bring you the news, but also tips to help you do your job better.


Browns OBJ's Times Square advertisement is savage Courtney Shaw 1:07 PM, Sep 15, 2019  News 5 Cleveland

A new Odell Beckham Jr. advertisement in Times Square is straight up savage.


Google Chrome’s new anti-fingerprinting controls will still allow advertisers to track you  Vox.com

Under mounting pressure from the public, Google, like Facebook, says it now wants to give users more control over their data that it shares with advertisers.


Why in the world do we have direct-to-consumer drug advertising?  STAT

Out of the roughly 200 countries in the entire world, the U.S. is one of just two that allows drug companies to advertise on TV. Why?


Google, Facebook rebuff Russia over political advertising accusation  Reuters

MOSCOW (Reuters) - Google said on Monday that it supported responsible political advertising that complies with local legislation, after Russia accused it of ...


BritBox president: “We didn't consider advertising”  TBI Vision

BritBox president Soumya Sriraman has brushed aside the possibility of an ad-supported model for the platform. “We didn't consider advertising,” Sriraman said ...


Sper claims marketing code has improved operator advertising  iGaming Business

The Swedish gambling trade association Spelbranschens Riksorganisation (SPER) claims that the marketing guidelines drawn up in March have prompted ...


7 Out-of-the-Box PPC Advertising Ideas You Should Try Now  Search Engine Journal

Inject more creativity in your paid search campaigns. Use these seven out-of-the-box ideas that can help improve your PPC performance.


In-app Advertising Market is Thriving Worldwide 2019 | Growth & Profit Analysis, Forecast by 2026  NewsStoner

The research report, titled [Global In-app Advertising Market Market Size, Share, Growth, Trends, Opportunities And Forecast 2019-2025], presents a detailed ...


Facebook removes altered Conservative advertisement  BBC News

Facebook has removed a Conservative Party advert which misrepresented a BBC News story. The ad carried a BBC logo and headline saying "£14 billion ...


How to use Amazon and advertising to build a D2C startup  TechCrunch

Entrepreneurship in consumer packaged goods is being democratized. This article focuses on customer acquisition, particularly Amazon and online advertising, ...


These companies thank farmers in their advertising. Here’s what happens on social  AGDAILY

Farm Babe wanted to raise awareness on what happens when marketing efforts thank farmers and hope this will be the new trend in advertising.


Microsoft opens responsive search ads beta to all advertisers  Search Engine Land

All advertisers can now start testing responsive search ads in their Microsoft Advertising accounts. With responsive search ads (RSAs), first introduced by Google ...


Here's what you need to know in advertising and media this week  INSIDER

Companies like BritePool and Epsilon are capitalizing on marketers' need to prepare for privacy regulations.


Insurance Advertising Market to Witness Astonishing Growth by 2025 | UnitedHealth Group, Liberty Mutual, GEICO, Allstate Corporation  OnYourDesks

A new Profession Intelligence Report released by Stats and Reports with the title Global Insurance Advertising Market “can grow into the most important market ...


2019: Which advertising channels are the UK's best for candidate attraction?  Onrec

For the fourth year running, the UK Candidate Attraction Survey 2019 is now open to in-house recruiters and recruitment agencies. The UK Candidate Attraction ...


Feature: Senet Group chief executive talks regulation, advertising and social responsibility  Gaming Intelligence

Senet Group chief executive Sarah Hanratty is optimistic about the gaming industry's move towards responsibility but knows there is a lot of work to be done.


Bernie Sanders attacks ABC for partnering with 'health care industry' advertisers at Dem debate  Fox News

Sen. Bernie Sanders, I-Vt. went after ABC at the third Democratic debate Thursday night over its advertisers from the health care industry.


Facebook denies it is to blame after Russian political advertising accusation  Reuters

Facebook said on Monday that advertisers, not it, were responsible for complying with local election laws after Russia accused the tech giant of allowing political ...


Travel Wisconsin looks to expand advertising into new markets  Madison.com

In an effort to draw more travelers to the state, Travel Wisconsin seeks to expand marketing efforts into as many as three new Midwest communities.


How to Prove Value as Advertisers ‘Take Back Control’  Adweek

S4 Capital chief Sir Martin Sorrell says that 'every single client is looking at in-housing.'


Contribute +40% Growth in Digital Advertising Market by World in Coming Years| Amazon.Com, Dentsu Aegis Network, Eniro AB, Conversant, Microsoft Corporation, Alibaba, Baidu, InfoSpace, Twitter  Market Report Gazette

Market Report Gazette provides latest industry trending news, news *service*, IT & Technology news helps businesses connect with their target audiences in ...


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Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window? What makes one commercial so enjoyable while others seem to be so abysmal? It's all in the ability to make the listener or viewer remember the ad in a creative, clever way and I'm about to give you some advice on how to do just that so read on! One of the most successful ways of creating clever ads is to add humor. Unfortunately that's not an easy thing to do as you have probably heard or seen many commercials try and fail.


What Makes A Winning Online Ad?
Most people who have been involved with sales & marketing for any length of time have heard the axiom, "Sell them what they want. Then sell them what they need".


Secrets And Top-Tips Of Mail Order Advertising
Good Advertising creates more production, thus greater consumption, faster turnover and lower sales price per unit.  To a great extent it determines the success or failure of the mail order operator! When working up an advertising program remember that what is genuinely desirable to you may or may not appeal to the majority of your prospects! Different types of merchandise or services demand completely different advertising media.


Effective Promotions Through Local Classified Sites
Today's online marketplace is extremely competitive. People want to market their products and services with the most cost effective manner possible.


Media Planning: Smart Choices for Your Success
Media Planning for Smartest: You say you're ready to advertise. How are you going to choose whether to place your ad in the local newspaper or a national magazine? Why not do a radio spot or place a banner ad on a related company's website? Understanding the benefits and pitfalls of these different forms of media will help you get the most out of your advertising budget.


7 Tips for Better Ads
The content of advertising is basically the same no matter what the media. It is good and it works, or it is bad.


The Benefits of Specific Advertising
The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.

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