We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
Big businesses get instant credibility with their
company name or brand name. But small companies have to
create their own credibility. One of most powerful tools you
can use for this is customer testimonials.
Here are 5 tips to help you get persuasive testimonials
...and use them to convert prospects into buyers.
1. Continuously Collect Testimonials
Start by setting up a file to store the positive comments
you get from customers. Many good testimonials are hidden in
the casual comments customers make during normal
Don't overlook the positive comments you get by phone or
person. Write them down and add them to your file.
Next, look for some ways you can stimulate customers to
you testimonials. For example, send a postcard or email
message to recent customers asking what they liked best
about your product or service. You'll be surprised at some
of the glowing comments you get.
You don't need a lot of testimonials before you can start
using them. Three is normally enough unless your sales
message is unusually long.
2. Try to Get Varied Testimonials
All of your prospects and customers are not exactly the
same. Different aspects of your products and services are
likely to appeal to different prospects.
Try to get testimonials that mention a variety of results
achieved by your customers. The more benefits you can reveal
with customer testimonials, the more business they will
generate for you.
3. Some Testimonials Are Better Than Others
Avoid using testimonials that are not specific. For
"I really liked your service a lot", is nice for you to
know. But it won't stimulate many prospects to buy.
Instead, look for testimonials that describe specific
results. For example, "In just 2 weeks I lost 9 pounds, feel
years younger and still continue to enjoy my favorite
foods." That testimonial will motivate anybody who wants to
lose weight to get your program fast.
4. Get Permission to Use Testimonials
Always get your customer's permission before using their
testimonial. And tell them how they will be identified with
the testimonial. For example, I usually include at least my
customer's name, city and state (or country).
If you sell to businesses instead of to individuals you
want to include some other things about each customer with
their testimonial. For example, your customer's title, the
company name, the type of industry or anything else that
would appeal to other customers like them.
5. Highlight Testimonials When You Use Them
You can group all testimonials together in your sales
or web page ...especially if the message is short. Or you
can scatter them strategically throughout your message
...especially if the message is long. But always highlight
testimonials so they stand out from the rest of your
For example, display them in italic letters enclosed in
quote marks. On web pages you can further highlight them in
yellow or some other color that contrasts with the
background color of the page.
The 5 tips in this article revealed how you can get
persuasive testimonials - and use them with maximum impact.
Start applying these tips now in your business and you will
quickly start converting more prospects into buyers.
(c) 2004 Bob Leduc http://BobLeduc.com
Bob Leduc spent 20 years helping businesses like yours
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
The NRA is suing the advertising firm that it has worked with for decades–again. This time: for allegedly leaking NRA information to reporters. The complaint ...
A coalition of hemp businesses are calling out two of the country's most popular social media platforms for what they believe are unfair advertising policies.
In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder Jorge Paulo Lemann described ...
Google is facing an Irish privacy probe over its advertising practices and whether it followed the EU's General Data Protection Regulation, nearly a year after the ...
Hello! Welcome to your weekly Advertising and Media Insider newsletter, where we catch you up all the big stories we worked on this past week. We're in TV ...
Alibaba (BABA) finished the March quarter with 654 million active shoppers across its retail marketplaces in China.
It can be hard when I write about tech companies not to feel a bit like my parents. Specifically because when the companies misbehave I find myself repeating a ...
Don Kennedy joins as Chief Revenue Officer as Protenus continues rapid growth and accelerated sales. BALTIMORE, May 22, 2019 /PRNewswire/ -- Protenus, ...
Google will require advertisers who wish to run ads about abortion to apply for approval first, according to a change in the company's policy. Advertisers in the ...
On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable TV advertising ...
Advertisers will lose $42 billion of ad spend around the world in 2019 due to fraud across online, mobile and in-app channels, according to a new study from ...
25% of all consumer time spent on mobile devices is now going to music, podcasts and other audio.
Nine students and a longtime professor in Mississippi State's Department of Art recently were honored with awards from the Tuscaloosa American Advertising ...
Today Roku announced a new tool that would help advertisers reach and better understanding streaming. The new Roku Ad Insights Suite allows advertisers to ...
Keeping patients well informed is a core principle of American healthcare policy, and advertising plays an important role in getting important information out to ...
On May 21, the Senate Judiciary held a hearing titled Understanding the Digital Advertising Ecosystem and the Impact of Data Privacy and Competition Policy.
Liz Taylor, former FCB Chicago chief creative officer, will now oversee creative and communications for Leo Burnett.
DUBLIN , May 22, 2019 /PRNewswire/ -- The "FDA Scrutiny of Promotion and Advertising Practices" conference has been added to ResearchAndMarkets.com's ...
Even if you've graduated, have your diploma in hand, a snappy resume ready and a bevy of creative ideas percolating in that brilliant noggin of yours, actually ...
Welcome to Glossy's Beauty and Wellness Briefing. This exclusive and inside look at the beauty and wellness industries is meant to dig into the topics that really ...
DURHAM, N.C., May 22, 2019 /PRNewswire/ -- Engel & Völkers Big Sky Country announces that it is partnering with the Adwerx Enterprise Automated Listing ...
With Marianne Gambelli now serving as president of advertising sales for parent company Fox Corp., Fox News on Monday announced her replacement: Viant ...
If you're interested in advertising on Above the Law or any other site in the Breaking Media network, please download our media kits or email ...
Baton Rouge, LA – May 22, 2019 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out-of-home media companies in the world, has joined ...
The Glimpse Protocol, backed by ConsenSys' Tachyon accelerator, is using Ethereum and Dai to give users complete control of their data.
The owner of an advertising agency gave his testimony to a corruption prosecutor in Athens as part of the Novartis probe on Wednesday, during which he ...
There is unlimited potential for all those big-game commercials, full-spread ads and viral videos to be credited to you in time, but you'll soon realize that lessons ...
Kiran Smith, CEO of Arnold Worldwide, a global creative agency, is bringing a new perspective to advertising as she has a unique ability to understand, and ...
Richland County commissioners will ask the prosecutor's office for legal opinions about publishing legal notices and other advertisements in online local news ...
FIFA 19 players who own the game on Nintendo Switch have expressed their upset at developer and publisher, EA, after an advertised game feature didn't ...
Recent months have seen a noticeable uptick in news about gaming advertising bans and restrictions across the globe. United States Media, Telecoms, IT, ...
Facebook has recently acquired a new patent for technology that could completely change the way advertisers acquire photos using social media. The latest ...
This is not just a cliché, either: A 2016 survey revealed that a whopping 85% of jobs are filled via networking. If you want to get a job, particularly in a ...
Pharmaceutical ads mandate also would ignore First Amendment and give short shrift to FDA, says the Pharmaceutical Research and Manufacturers of America.
Some in Colorado are worried a controversial billboard advertising abortion may give their state.
Hulu's ad business is already extremely lucrative -- and could be even more valuable in the future.
Advertising is ubiquitous in nature, but it is a necessary effort for any small business that wants to grow and thrive in a competitive marketplace. The.
New report finds that spend on Pinterest ads is up 107% since last year, and Instagram ad spend up 44%. Meanwhile, CTRs have fallen by 37%. Key insights for ...
Australia needs to rein in the ever-increasing role of private money in federal elections with caps on political advertising and donations.
Social media and smartphones can sometimes reveal your exact location if you're not careful. A new survey examined how your cell phone is giving you away.
Even though Pinterest (PINS) lowered its outlook after its first earnings report, some investors believe the digital scrapbooking company has the potential to ...
As a wine consumer and as a wine professional, I have always felt the most important rating one can put on any.
Pinterest executives discuss plans to develop an ad platform that appeals to a broader base of brands as they try to ramp up business following its first quarter as ...
Quorum's new ad platform for the out-of-home (OOH) advertising industry leverages integrated ad channels and centralized data to usher physical billboards ...
If you're considering picking up some of those electric pressure cookers at early summer garage sales thinking they'd be a handy, easy way to put up small.
5 days ago. There seems to be more similarity these days between Vulcan and Earth as far as approach to advertising goes. Getty Images. Share. By Brian ...
You might only know Walmart as a place to stop to pick up milk or paper towels, maybe a few other things, on your way home from work. But the biggest retailer ...
Twitter says it “inadvertently” collected iOS location data from some of its users and shared it with one of its “trusted” advertising partners — marking the fourth ...
A retailer who sold genuine certified organic mattresses could bring a Lanham Act claim against a competitor who falsely advertised on its website that its ...
There are many marketing channels available for small businesses, should YouTube be one of them? If you've never advertised on YouTube, a new infographic ...
Smartology, the technology firm named as one of the top AI companies by the UK government, has launched a new media tool for charities allowing them to run ...
Grumpy Cat, known for her permanent grim expression of contempt, passed away Tuesday at the age of seven.
At the initial stage, the advertising direction of Amazon is growing faster than the growth of AWS. Preservation of the trend means that in three years the adve.
Apple's WebKit team, which develops the plumbing beneath the iGiant's Safari browser, has proposed a way that online ads can be measured while maintaining ...
Your digestive health is directly impacted by your lifestyle and the foods you choose to eat. By taking steps to improve your habits, your digestive system will ...
Lachlan Murdoch advertising boycotts against Fox News have no effect on the network's *content* whatsoever.
Inflammation, it's the big, bad elephant that everyone in the wellness world loves to talk about, that is resp.
Fox executives amplified their recent pitch about the new iteration of the company being a “stand-up” with its own “Day One” opening up new business ...
Momentum is building for what could become one of the biggest disruptions to the way that the travel industry — and other businesses across the corporate ...
The left-leaning internet giant will block 'non-provider' ads from appearing in keyword searches for abortion.
It's hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy.
Margin of Safety Calculated for NASDAQ:LAMR | High Dividend Yield, News, Real Estate.
by Ivy Main, cross posted from Power for the People VA. Recently I criticized a Dominion Energy advertisement that boasted, misleadingly and inaccurately, ...
Supply path optimization help ad buyers handle resellers, duplicate auctions and more.
Check out these 13 ad agencies in Chicago to learn more about the local advertising scene.
The Steelers will go before the Pittsburgh Zoning Board of Adjustment on Thursday to argue for their plans to spell out Heinz Field or another name in the lower ...
A new econometric analysis of advertising's impact on smaller businesses provides a wealth of insight and practical advice for smaller businesses that want to ...
More images captured by women means more people are seeing the world the way women do, with a different appreciation for what's beautiful, down to ...
The New York Times Company on Wednesday reported first-quarter results that were better than expected, as gains in digital advertising and subscriptions ...
Comcast Ventures, Comcast's investment arm, is trying to create new television advertisers by teaching its DTC portfolio companies to buy TV.
TripAdvisor is building up its advertising revenue team as it pitches its platform to advertisers outside of the travel and hospitality sectors.
Brace yourself Whatsapp users, ads are coming. The popular messaging *service*, which was purchased by Facebook for a staggering $27 billion and stock in ...
A new market research report, titled “Mobile Advertising Software Market” has been included to our repository. One of the leading factors pouring the expansion ...
Target Corp. does more than just sell merchandise to shoppers. Since 2016, it also has operated a separate, in-house media company that creates digital ...
Existing approaches to blocking malicious advertising aren't working — at least according to digital ad veteran Seth Demsey. That should resonate with anyone ...
While header bidding has transformed the programmatic industry in desktop and mobile web environments, in-app advertising has not yet capitalised on this.
Digital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest internet advertising report from the Interactive ...
Students who entered the advertising portion of the Celebration 225 contest were paired with an LNP/LancasterOnline business that chose to be part of this ...
Anheuser-Busch has been quietly brewing its own U.S. creative in-house agency for the past year.
Airlines using facial recognition as part of the U.S. Customs and Border Protection Agency's (CBP's) Biometric Exit program are contractually bound to not use ...
Facebook is preparing advertisers for the “clear history” tool that will let people erase their personal data from the social network, affecting ad targeting.
Starbucks got free advertising over the last few days after a modern-day coffee cup was spotted in a "Game of Thrones" episode — and it turns out it wasn't even ...
The "Game of Thrones” coffee cup gaffe may have given Starbucks $2.3 billion in free advertising — even though it didn't belong to the java giant.
VP of marketing Todd Kaplan talks about the brand's Super Bowl boost, and how being a challenger is actually a marketing advantage.
'Justice w/ Judge Jeanine' has lost nearly 20 percent of its advertising load since the host got out of the penalty box for criticizing Muslim Rep. Ilhan Omar ...
The American Gaming Association just released its new code for marketing legal sports betting, with a commitment to pushing responsible gaming. The AGA ...
The firm said growth in advertising sales slowed to 15 percent from a year earlier.
Every day there seems to be an article about the high price of prescription drugs. This should have been addressed a long time ago and probably would have ...
Arizona State University Foundation Professors Kim Fridkin and Patrick Kenney's new book “Taking Aim at Attack Advertising: Understanding the Impact of ...
Like many shiny new objects in advertising, visual search is filled with promises to change everything, but will it fizzle out?
BENTON — A Rhode Island advertising company is suing a Belvidere pacemaker company, alleging the plaintiff's photos were used without consent.
J. Fitzgerald Group, a Lockport advertising agency, has participated in the advertising industrys annual CreateAthon 11 times before, but this year the agency …
Unlike the U.S., brands in the U.K. have enjoyed the opportunity to appear in every episode of “Game of Thrones” as it runs there on pay-television channel Sky ...
Amazon's ad sales are still growing, but much slower than before.
Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including in-banner video, dynamic ...
Accenture's acquisition of creative agency Droga5 shows just how close the consulting firms are getting to ad budgets.
How many ads have you encountered today? On this week's radio show, we discuss the insidiousness of advertising in American media.
IAB Tech Lab released both sellers.json and the OpenRTB SupplyChain object for initial public comment. Once these are finalized and live - likely some time in ...
Recently, the renowned bioethicist Art Caplan commented on the merging of the terms patient and consumer, and physician and provider. I am sympathetic to ...
After decades of focusing on blue-chip brands, TV ad sales executives are starting to sweat much smaller stuff. TV has long attracted the world's largest sponsors ...
ADVERTISING RELATED ARTICLES:
If You Want To Get More Customers, Here's 10 Powerful Stories To Improve Your Ads
Remember, as a child lying in bed and listening to stories. Remember how engaged you were.
The Not-So-Hidden Persuaders: The Power of The Media Upon Us All
In 1957, a perspicacious young journalist from Pennsylvania named Vance Packard wrote a book called The Hidden Persuaders. It was meant to explain to the public at large why they buy the products they do and to warn them about the psychological aspects of consumer appeal that lie beneath the levels of consciousness.
Get Free Radio Advertisement
Here's a neat trick to get lots of radio advertisement time, TOTALLY FREE! Imagine..
A Lesson In Advertising From The Eighteenth Century
Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that 'promise, large promise is the soul of advertising'. It's a good thought, a great thought; and I contend that what was true then is equally true today.
What Makes A Winning Online Ad?
Most people who have been involved with sales & marketing for any length of time have heard the axiom, "Sell them what they want. Then sell them what they need".
Is Advertising Art?
Oh Grand and Glorious Southern Guru, I am perplexed. What ails thee, my peabrained little grasshopper? My sleep has been short, my walls have been climbed, my hair has been pulled.
Developing a Formal Brand Messaging Document
Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message. Imagine one of your customers calling six different people in your company.
Marketing Lessons I Learned in Chicago this Week...
I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live.
Hit Them With Benefits
More about advertising from BIG Mike McDaniel. It makes no difference what media you use to advertise, the rules are the same. Benefits, benefits, benefits.
Nine Power Words To Punch Up Your Ads
As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action. There are certain words that I refer to as "Power Words" that I learned, back in the dawn of time, when the dinosaurs still roamed the earth.
Graphical LED Display
Graphical LED Displays utilize high-resolution graphics and video to transmit the information. You will find them sited in world's great cosmopolitan cities.
How To Write Really Good Ads
All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way.
Media Savvy - Media Skills For Rural Women
The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process.
Increase Business By Being Nice
I have been reading articles on increasing sales using search engine optimisation as well as writing them for a very long time and I have not seen many which point out the best way to increase sales.The answer is obvious yet often overlooked; you just have to be as good to your customers as you would expect any other site owner to treat you.
Science of Advertising and How to Benefit From It
It is very important to realize that persons buy from you. It is the mind at other end of the internet who will decide a sale from you.
Media Savvy - How To Lead, Persuade And Influence
The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process.
What's On Your Business Card?
A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and makes it easy to contact you.
Business Ideas: 5 Uncommon Ways To Generate More Online Business
Sometimes, it is not an obvious business idea that will make you more money.It may be what is not so obvious, which most people never think of that may make you money.
Top Jingle Companies: What to Look For, What to Expect
The internet offers you the opportunity to seek out jingle companies and listen to their jingle samples online. Your success depends upon a thorough evaluation of as many companies as possible.
Getting the Most Out of Your Networking Group
Here is my personal list of things to do at your networking group:(1) Bring your business cards. Sound simple? Well, I regularly meet people at networking groups who have forgotten their cards or their cards are at the printers.
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find homes for rent
Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market