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Testimonials Convert Prospects Into Buyers

Big businesses get instant credibility with their well-known
company name or brand name. But small companies have to
create their own credibility. One of most powerful tools you
can use for this is customer testimonials.

Here are 5 tips to help you get persuasive testimonials
...and use them to convert prospects into buyers.

1. Continuously Collect Testimonials

Start by setting up a file to store the positive comments
you get from customers. Many good testimonials are hidden in
the casual comments customers make during normal

Don't overlook the positive comments you get by phone or in
person. Write them down and add them to your file.

Next, look for some ways you can stimulate customers to give
you testimonials. For example, send a postcard or email
message to recent customers asking what they liked best
about your product or service. You'll be surprised at some
of the glowing comments you get.

You don't need a lot of testimonials before you can start
using them. Three is normally enough unless your sales
message is unusually long.

2. Try to Get Varied Testimonials

All of your prospects and customers are not exactly the
same. Different aspects of your products and services are
likely to appeal to different prospects.

Try to get testimonials that mention a variety of results
achieved by your customers. The more benefits you can reveal
with customer testimonials, the more business they will
generate for you.

3. Some Testimonials Are Better Than Others

Avoid using testimonials that are not specific. For example,
"I really liked your service a lot", is nice for you to
know. But it won't stimulate many prospects to buy.

Instead, look for testimonials that describe specific
results. For example, "In just 2 weeks I lost 9 pounds, feel
years younger and still continue to enjoy my favorite
foods." That testimonial will motivate anybody who wants to
lose weight to get your program fast.

4. Get Permission to Use Testimonials

Always get your customer's permission before using their
testimonial. And tell them how they will be identified with
the testimonial. For example, I usually include at least my
customer's name, city and state (or country).

If you sell to businesses instead of to individuals you may
want to include some other things about each customer with
their testimonial. For example, your customer's title, the
company name, the type of industry or anything else that
would appeal to other customers like them.

5. Highlight Testimonials When You Use Them

You can group all testimonials together in your sales letter
or web page ...especially if the message is short. Or you
can scatter them strategically throughout your message
...especially if the message is long. But always highlight
testimonials so they stand out from the rest of your

For example, display them in italic letters enclosed in
quote marks. On web pages you can further highlight them in
yellow or some other color that contrasts with the
background color of the page.

The 5 tips in this article revealed how you can get
persuasive testimonials - and use them with maximum impact.
Start applying these tips now in your business and you will
quickly start converting more prospects into buyers.

(c) 2004 Bob Leduc

Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at:
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. March / 18 / 2018

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Raising transparency in the online advertising ecosystem - Science Daily

Raising transparency in the online advertising ecosystem
Science Daily
'By raising end user trust and advertiser transparency, all stakeholders of the advertising ecosystem stand to benefit.' Arturo Azcorra, director of IMDEA Networks Institute (Madrid, Spain),one of ten consortium members that have collaborated in the ...

and more »

What Monkeys Can Teach Us about Advertising - Scientific American (blog)

Scientific American (blog)

What Monkeys Can Teach Us about Advertising
Scientific American (blog)
As early as the 1870s, companies like Pearl Tobacco and later, W. Duke & Sons, employed social advertising, showcasing nude or partially exposed women on posters and trading cards. Although the images had no direct link to the products, sales increased ...

Indiana Senate race generates most advertising in the nation - USA TODAY


Indiana Senate race generates most advertising in the nation
Still, GOP groups had aired nearly twice as many ads in Indiana through March 12 as Democratic groups, according to the Weslyan Media Project. Their report is based on data provided by Kantar Media/CMAG for broadcast television, national network and ...
Indiana race for US Senate generates most advertising in the nationIndianapolis Star

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Why Stopping Fraudulent Advertising On Television Before It Even Starts Is A Smart Idea - Forbes


Why Stopping Fraudulent Advertising On Television Before It Even Starts Is A Smart Idea
The litany of problems that surround digital advertising should be quite familiar to anyone in the media industry at this point. There's bot traffic creating fake views. Ads disappear “below the fold.” New problems crop up almost daily: Google's ...

and more »

Google Bans Bitcoin Advertisements in Policy Change - New York Times

New York Times

Google Bans Bitcoin Advertisements in Policy Change
New York Times
SAN FRANCISCO — Google is joining Facebook in banning advertising for Bitcoin and other cryptocurrencies. Google, the largest provider of digital advertising on the internet, announced on Tuesday that it plans to change its advertising policy for ...
Google's Advertisement Ban Is Bullish, Not Bearish, For Bitcoin ...Forbes
$60bn wiped from cryptocurrencies as Google confirms advertising banInternational Investment
Bitcoin and rival cryptocurrencies all lose value after Google bans advertisingThe Independent -Google Support -CNBC
all 215 news articles »

Life after Ford: Top advertising man Toby Barlow launching new venture - Detroit Free Press

Detroit Free Press

Life after Ford: Top advertising man Toby Barlow launching new venture
Detroit Free Press
One of metro Detroit's best-known advertising and marketing gurus is launching a new venture a year after losing his role as one of Ford Motor's top ad guys. Toby Barlow left the WPP agency last February after spending 15 years with the organization ...

Raising transparency in the online advertising ecosystem - EurekAlert! - EurekAlert (press release)

EurekAlert (press release)

Raising transparency in the online advertising ecosystem - EurekAlert!
EurekAlert (press release)
The online advertising business, led by companies like Google or Facebook, generated over $200 billion revenue in 2017, with an interanual growth over 15 percent. This online advertising explosion is raising serious data privacy concerns.

and more »

Street art goes corporate: Inside the "art first" approach to outdoor ... - CBS News

CBS News

Street art goes corporate: Inside the "art first" approach to outdoor ...
CBS News
NEW YORK -- In cities around the country, street art attracts those looking for the perfect selfie backdrop. They are grand and intricate, colorful and sometimes controversial. And increasingly, they're selling something. Although advertising isn't ...
Street art goes corporate: Inside the "art first" approach to ou - KTVQ ...KTVQ Billings News

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Rihanna Condemns Snapchat's Offensive Advertisement: 'Shame on You' -

Rihanna Condemns Snapchat's Offensive Advertisement: 'Shame on You'
As a promotion for the mobile game Would You Rather?, the advertisement asked if the user would rather "slap Rihanna" or "punch Chris Brown." Snapchat had already released a public apology and removed the ad before Rihanna's comments. "I'd love to call ...
Rihanna accuses Snapchat of promoting domestic violence - CNNCNN
Rihanna condemns Snapchat for ad making light of domestic violenceThe Verge
Advertising Policies – Snap Inc.Snap Inc.
BBC News -Twitter
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Google bans cryptocurrency advertising, bitcoin price slumps - Reuters


Google bans cryptocurrency advertising, bitcoin price slumps
LONDON (Reuters) - Alphabet Inc's (GOOGL.O) Google said on Wednesday it was banning advertisements for cryptocurrencies and initial coin offerings, the latest internet company to clamp down on the sector amid growing concerns about scams. Google's ...
Google will ban all cryptocurrency-related advertisingCNBC
Google Bans Cryptocurrency Advertising, and Bitcoin Continues to DropGizmodo
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PC Gamer -Google Blog -Facebook -Google Support
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