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Vinyl Banners for the Right Occasion


The sinage marketplace is competitive! Consequently, some companies are going to focus on price and neglect quality. To complicate the situation, companies that produce stock vinyl banner material offer a bevy of different materials based on weights/thickness, color, reflective properties, ink absorption properties, etc. Take a gander at just one description of one type of banner from a leading manufacturer's website: http://www.averygraphics.com/pls/avery/avery_ext_util.display?p_name=JUPITER_13_OZ_BANNER.PDF It is not surprising that consumers get overwhelmed (sign makers too).

I will try to keep things simple and cut to the chase. The consumer needs to weigh price versus use. For example, if you are looking for an indoor banner, keep the weight to 10 oz. I also recommend hems (sewing the banner so it will be reinforced) and grommets (metal rings placed about every two feet on the banner - usually only on the top and bottom) to make sure the banner is supported sufficiently when hung. But there are caveats. I know some business men and women that use their company trade show banner over and over again as needed. In this case, a 10 oz banner will not be able to handle the continuous wear and tear resulting from rolling it up, packing, etc. I strongly recommend a 13 oz banner for these situations.

Outdoor banners must contend with the elements. Not only does this include storms but also the everyday pounding from the sun and wind. Different parts of the country have different variations in the elements which must be considered. The sign industry was booming here in Florida after the 2004 hurricane season. The only common sense thing to do when a hurricane is approaching is to take your outdoor banner down! Make contingency plans to be able to take your banner down quickly and easily when any major storm is approaching (I suggest twine on the four corners or rope on the top and bottom so the sign can be untied quickly).

For most purposes, a 13 oz banner will do fine for outdoor use, but make sure it has hems (double hem) and grommets. If it is digitally printed, you may want to have the sign laminated. If cheap inks are used, their life expectancy will be diminished substantially. Make sure your sign company uses top quality UV inks. You can generally expect 2 to 3 years from digitally printed signs without lamination and an additional 2 to 3 years with lamination. The sun is the enemy here and inks will eventually fade. Lamination helps protect the fading.

If you are in a traditionally windy area (e.g., Chicago or the northwest) or you have an exceptionally large banner (greater than 10 sq. ft.) you have to consider wind vents (flaps) or mesh (tiny holes in the vinyl). I once refused to sell a 3' x 20' street banner to a customer who insisted on buying the sign without wind vents, because I knew it would not handle even brisk breezes.

Finally, it seems that many sign companies will do a double sided banner on any material. But this is not fair to the consumer. Only 16 oz banner material is thick enough (and opaque enough) to prevent the sun from shining through it. If the sun shines through a banner, the other side can be seen and the banner message is lost in the sun. I can't tell you how many banners I have seen where the sun shines through them. Most consumers don't understand and go for the lower price. I refuse to print a double sided outdoor banner on anything but 16 oz and above and your sign company should too.

Written by: Tony Nagy
Email: info@designasign.biz
To learn more about Magnetic signs and other types of signs please visit http://designasign.blogspot.com/ to purchase Magnets, Vinyl and just about every type of sign imaginable visit http://www.designasign.biz


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. July / 16 / 2019

Amazon asked some advertisers to increase spend on Prime Day by at least 100% - CNBC
Amazon asked some advertisers to increase spend on Prime Day by at least 100%  CNBC

Amazon Prime Day 2019 will add Prime subscribers and is an opportunity for Amazon to push companies to spend more on advertising, some experts told ...


Why commerce companies are the advertising players to watch in a privacy-centric world - TechCrunch
Why commerce companies are the advertising players to watch in a privacy-centric world  TechCrunch

The unchecked digital land grab for consumers' personal data that has been going on for more than a decade is coming to an end, and the dominoes have ...


Snap turns to search giant Baidu to court Chinese advertisers - TechCrunch
Snap turns to search giant Baidu to court Chinese advertisers  TechCrunch

Two years have passed since Snap Inc. first struck a deal with Baidu that authorized China's largest search engine to be a reseller of Snapchat ads for ...


Report: MLB Considering Adding Dopey Advertising Patches To Uniforms - Deadspin
Report: MLB Considering Adding Dopey Advertising Patches To Uniforms  Deadspin

According to the Sports Business Journal, we are one step closer to living in a world in which every possible moment spent watching a sporting event will also ...


Ethical advertising in crypto - Yahoo Finance
Ethical advertising in crypto  Yahoo Finance

Decrypt has begun running ads. But not the scammy kind. Plus: Please sign up for your Decrypt Account.


Snap approaching inflection point: Pivotal Advertising - CNBC
Snap approaching inflection point: Pivotal Advertising  CNBC

Michael Levine of Pivotal Research and Keith Bliss of Cuttone and Company join CNBC's "Closing Bell" team to discuss tech companies investors should be ...


Flipboard Appoints Advertising Industry Veteran David Bell As New Board Member - Yahoo Finance
Flipboard Appoints Advertising Industry Veteran David Bell As New Board Member  Yahoo Finance

REDWOOD CITY, Calif., July 16, 2019 /PRNewswire/ -- Today, Flipboard, the *content* discovery platform, announced that David Bell, former CEO of Interpublic ...


Introducing the GUESS Fall 2019 Advertising Campaign | Business - Maryville Daily Times
Introducing the GUESS Fall 2019 Advertising Campaign | Business  Maryville Daily Times

NEW YORK--(BUSINESS WIRE)--Jul 16, 2019--. This Fall, GUESS is proud to feature Italian model Stefano Sala alongside Moscow native Iuliia Vasileva and ...


Lamar Advertising acquires small billboard operator in Arkansas - The Advocate
Lamar Advertising acquires small billboard operator in Arkansas  The Advocate

Baton Rouge-based Lamar Advertising Co. acquired a billboard operator based in Arkansas in a deal that closed recently.


Introducing the Fall 2019 GUESS Accessories Collection Advertising Campaign - Maryville Daily Times
Introducing the Fall 2019 GUESS Accessories Collection Advertising Campaign  Maryville Daily Times

NEW YORK--(BUSINESS WIRE)--Jul 16, 2019--. This season, GUESS introduces a *fresh* accessories campaign shot in Los Angeles, CA by photographers ...


Coffeebar Wins American Advertising Award for Coffee Packaging - ThisisReno
Coffeebar Wins American Advertising Award for Coffee Packaging  ThisisReno

Coffeebar was honored with a National ADDY award for its coffee bag packaging campaign at the 2019 American Advertising Awards held this year in ...


Conceptual Advertising Image Photoshop Walkthrough - Fstoppers
Conceptual Advertising Image Photoshop Walkthrough  Fstoppers

In this composite walkthrough, I take you through the various processes it took to create this advertising image. Throughout the video, you will hear my thoughts ...


How retailers can avoid the 9 biggest pitfalls of Facebook advertising - Marketing Land
How retailers can avoid the 9 biggest pitfalls of Facebook advertising  Marketing Land

Facebook's ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That's up 26% year over year. With this growth ...


The Honest Truth About False Advertising - G2
The Honest Truth About False Advertising  G2

False advertising is a false, misleading, or deceptive statement about a product or *service* being sold in an advertisement. Learn more about the types of false ...


P&G steps up advertising game on equal pay for women - Cincinnati Business Courier
P&G steps up advertising game on equal pay for women  Cincinnati Business Courier

Procter & Gamble launched a commercial in March to advocate equal pay for women who play soccer, and on Sunday the company pressed the issue further ...


Key West leaders want mobile advertising trucks to disappear - Miami Herald
Key West leaders want mobile advertising trucks to disappear  Miami Herald

A Key West business that sends a truck around decked out in LED electronic advertising is about to be shut down, as city leaders prepare to pass a new law ...


Cox Media Group Chooses Veritone for AI-Driven Advertising Analytics and Online Content Curation - Broadcasting & Cable
Cox Media Group Chooses Veritone for AI-Driven Advertising Analytics and Online Content Curation  Broadcasting & Cable

CMG Radio Joins Major Broadcasters Using Veritone to Better Compete for Ad Dollars and Streamline Resource-Intensive Workflows.


The Attribution Revolution and How It Can Maximize Your Dealership's Advertising Spend - Brian Benstock, Paragon Honda - http://cbtnews.com/
The Attribution Revolution and How It Can Maximize Your Dealership's Advertising Spend - Brian Benstock, Paragon Honda  http://cbtnews.com/

Today on CBT, we speak to Brian Benstock, Partner GM and VP of Paragon Honda, about advertising spend attribution and other industry trends.


Victoria Advocate names 40-year newspaper veteran to lead advertising team - Victoria Advocate
Victoria Advocate names 40-year newspaper veteran to lead advertising team  Victoria Advocate

A newspaper veteran with 40 years of advertising and management experience is the Victoria Advocate's new director of sales, company officials announced ...


Announcing a Class Action Settlement Involving Kiip, Inc.'s Advertising Platform - PRNewswire
Announcing a Class Action Settlement Involving Kiip, Inc.'s Advertising Platform  PRNewswire

CHICAGO, July 15, 2019 /PRNewswire/ -- A settlement has been reached in a class action lawsuit involving claims that Kiip, Inc. ("Kiip") violated the law by using ...


What Agencies Get Wrong About Measuring TV Advertising - AdExchanger
What Agencies Get Wrong About Measuring TV Advertising  AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Philip Inghelbrecht, co-founder ...


Gauging The Impact Of Advertising On Amazon - Forbes
Gauging The Impact Of Advertising On Amazon  Forbes

Amazon as a media company? Here's how marketers can build brands on the #3 digital advertising platform.


Ashby Street Outdoor Acquired by Lamar Advertising - Business Wire
Ashby Street Outdoor Acquired by Lamar Advertising  Business Wire

Ashby Street Outdoor Holdings, LLC (“Ashby Street”)—a leading operator of 1908 outdoor advertising displays in Arkansas, Kansas, Oklahoma, and Missou.


Facebook Will Now Show You How To Opt Out Of Targeted Ads - BuzzFeed News
Facebook Will Now Show You How To Opt Out Of Targeted Ads  BuzzFeed News

The new tool tells you how an ad was targeted and which third-party agency or data broker was used. It also links to pages to opt out.


The Art of Advertising: A Review of "Everyone's Art Gallery: Posters of the London Underground" - Newcity Art
The Art of Advertising: A Review of "Everyone's Art Gallery: Posters of the London Underground"  Newcity Art

Modernity is a major theme of art museum exhibitions of objects made by Europeans or Americans after 1850. If we think of the Art Institute of Chicago as a kind ...


Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT] - Search Engine Journal
Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]  Search Engine Journal

New figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.


Amazon Continues To Dominate Big 5 Advertising ROI, Facebook's Outlook Improves 07/15/2019 - MediaPost Communications
Amazon Continues To Dominate Big 5 Advertising ROI, Facebook's Outlook Improves 07/15/2019  MediaPost Communications

Amazon continues to be improving the most in terms of perceived aggregated ROI among advertisers using major digital media platforms, according to the latest ...


Online advertising will be more than half of ad spend by 2021 - Quartz
Online advertising will be more than half of ad spend by 2021  Quartz

Online advertising will soon just be “advertising.” Online ads will claim more than half—52%—of global ad spending for the first time in 2021, according to a new ...


FTC and Gerber settle deceptive advertising suit - ConsumerAffairs
FTC and Gerber settle deceptive advertising suit  ConsumerAffairs

The Federal Trade Commission has settled with Gerber over a previous complaint filed in 2014 over deceptive claims made on certain baby food products.


Connected TV Is Experiencing Explosive Growth, Advertisers Are Taking Note - APEX Media
Connected TV Is Experiencing Explosive Growth, Advertisers Are Taking Note  APEX Media

The latest from the Airline Passenger Experience Association, sharing aviation and passenger experience news from around the world.


San Mateo Legislator Proposes New Rules for Political Advocacy Advertising - CBS San Francisco
San Mateo Legislator Proposes New Rules for Political Advocacy Advertising  CBS San Francisco

SACRAMENTO (AP) — Elections come and go but the season for political advertising sometimes seems to never end. Facebook users in California, for example ...


Fanbytes creates viral advertising campaigns on TikTok: interview - Business Insider
Fanbytes creates viral advertising campaigns on TikTok: interview  Business Insider

Fanbytes works for companies like Universal Music Group, turning new songs into viral TikTok campaigns.


YouTube Tries to Get Video Stars Off Their Advertising Addiction - Bloomberg
YouTube Tries to Get Video Stars Off Their Advertising Addiction  Bloomberg

YouTube has a message for thousands of creators who work with the digital video giant: Advertising isn't the only way to make money.


Who's taking the stage at Advertising Week 2019 - Axios
Who's taking the stage at Advertising Week 2019  Axios

The event lures top executives in marketing, but is starting to branch out to business and tech executives.


What’s Working In B2B Advertising? - Demand Gen Report
What’s Working In B2B Advertising?  Demand Gen Report

Experts Sound Off On Growing Importance Of People-Based Targeting, Intent-Based Monitoring As B2B buyers grow evermore demanding of a relevant, contex.


Monday on Lake Effect: Camp Reunite, 'Raise in Captivity,' 'American Advertising Cookbooks' - WUWM
Monday on Lake Effect: Camp Reunite, 'Raise in Captivity,' 'American Advertising Cookbooks'  WUWM

Monday on Lake Effect : We explore Camp Reunite, a program that gives kids with incarcerated mothers an opportunity for family bonding. We chat with best.


5 Hot Online Advertising Trends in Europe - Entrepreneur
5 Hot Online Advertising Trends in Europe  Entrepreneur

In the first six months of 2018, businesses spent 25.7 billion euros on online advertising. If you're running a business in Europe, these stats prove that you can't ...


Engaging users and boosting advertising with AI - IBC365
Engaging users and boosting advertising with AI  IBC365

Join IBC365 on Thursday 8 August to explore how artificial intelligence and machine learning can be used to engage with consumers in the new digital market.


Fast-growing Cincinnati firm hires advertising executive as chief marketing officer - Cincinnati Business Courier
Fast-growing Cincinnati firm hires advertising executive as chief marketing officer  Cincinnati Business Courier

He previously was based in the Cincinnati office of global advertising agency Grey Group as executive vice president of strategy and insights.


UK launches investigation into Facebook and Google for dominating digital advertising - CNBC
UK launches investigation into Facebook and Google for dominating digital advertising  CNBC

The U.K.'s competition watchdog said it was assessing whether online platforms are harming consumers and competition in the digital ad market.


A Look at OmniVirt’s Analysis of AR and VR Technology in Advertising - ARPost
A Look at OmniVirt’s Analysis of AR and VR Technology in Advertising  ARPost

OmniVirt, an AR and VR advertising platform, recently conducted an analysis of XR use cases. Representatives of the company provided ARPost with a copy of ...


The relationship between insight and advertising | Thought Leadership - IBC365
The relationship between insight and advertising | Thought Leadership  IBC365

Data insight is the key tool for delivering addressable advertising, writes Synamedia product manager Adam Davies.


Is Advertising on Netflix Inevitable? - Motley Fool
Is Advertising on Netflix Inevitable?  Motley Fool

Original programming isn't cheap, which has some experts believing the unthinkable might happen: Netflix (NASDAQ:NFLX) may soon start broadcasting ...


Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations - Search Engine Journal
Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations  Search Engine Journal

Microsoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality.


Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media - AdExchanger
Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media  AdExchanger

Zeta Global, the marketing tech and data cloud, announced a strategic partnership with the location data company PlaceIQ on Thursday that will see Zeta take ...


UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers - TechCrunch
UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers  TechCrunch

Just two weeks after the U.K.'s information commissioner published a damning report setting out major privacy and other concerns about programmatic ...


Having 30,000 followers makes you a celebrity, UK advertising watchdog rules - The Verge
Having 30,000 followers makes you a celebrity, UK advertising watchdog rules  The Verge

The UK's Advertising Standards Authority has ruled that 30,000 is the magic number of followers that makes you a celebrity. The decision means that if you have ...


Impact Engine accuses Google of copying its patented digital advertising technology - www.computing.co.uk
Impact Engine accuses Google of copying its patented digital advertising technology  www.computing.co.uk

A California-based tech firm, called Impact Engine, has accused Google of copying its digital advertising technology, infringing six of its patents. In its lawsuit ...


Toxic Tort Monitor: Illinois Asserts Personal Jurisdiction Based On National Advertising And Ongoing Relationship With Several In-State Customers - JD Supra
Toxic Tort Monitor: Illinois Asserts Personal Jurisdiction Based On National Advertising And Ongoing Relationship With Several In-State Customers  JD Supra

The First District recently held that the district court had personal jurisdiction over a Texas-based company because of that company's national advertising ...


Travelocity ships media to Havas and creative to Proof Advertising - AdAge.com
Travelocity ships media to Havas and creative to Proof Advertising  AdAge.com

Decisions follow separate reviews in April, ahead of a year of "risk-taking' for the travel site.


Billboard advertising Islamic art exhibit in Oklahoma vandalized | TheHill - The Hill
Billboard advertising Islamic art exhibit in Oklahoma vandalized | TheHill  The Hill

A billboard in Oklahoma advertising for an Islamic art exhibit was vandalized with the words “home grown terror” spray painted on it.


How DVR is changing the world of TV advertising - Newswise
How DVR is changing the world of TV advertising  Newswise

New research suggests that DVR is changing the landscape of television advertising. Consumers aren't skipping commercials as much as previously thought, ...


Traditional Advertising, A Thing Of The Past? Not According To This Report - Forbes
Traditional Advertising, A Thing Of The Past? Not According To This Report  Forbes

According to a report by the World Federation of Advertisers, given the statement “Looking ahead five years, I can imagine a world without traditional advertising ...


Gucci unveils fall wintere 2019 advertising campaign - EsquireMe
Gucci unveils fall wintere 2019 advertising campaign  EsquireMe

Fashion marquis embraces iconic images from the 50s, 60s, 70s and 80s.


Ilhan Omar calls out advertisers on Fox News: They 'should not be underwriting hate speech' | TheHill - The Hill
Ilhan Omar calls out advertisers on Fox News: They 'should not be underwriting hate speech' | TheHill  The Hill

Rep. Ilhan Omar (D-Minn.) on Wednesday called out companies for "dangerous" advertising during some Fox News programs.


New Nielsen service offers podcast audience insights for advertising - Marketing Land
New Nielsen service offers podcast audience insights for advertising  Marketing Land

Marketing research firm Nielsen has launched a *service* to provide podcasting networks with insights on their audiences such as genre preferences and ...


The Future of Programmatic Advertising: Q&A with Xaxis CEO Nicolas Bidon - Forbes
The Future of Programmatic Advertising: Q&A with Xaxis CEO Nicolas Bidon  Forbes

On the occasion of the 2019 Cannes Creativity Festival, I spoke with Nicolas Bidon, Global CEO, Xaxis on the digital ad ecosystems and the future of one of the ...


What It Means for Advertisers as Accenture Ventures Further Into Agency Turf - Adweek
What It Means for Advertisers as Accenture Ventures Further Into Agency Turf  Adweek

WPP is the first to respond saying it won't participate in the consultancy's pitches anymore.


New York Is Investigating Whether Facebook Lets Advertisers Discriminate - ProPublica
New York Is Investigating Whether Facebook Lets Advertisers Discriminate  ProPublica

The state's Department of Financial Services will look into allegations, first exposed by ProPublica, that advertisers can exclude users by race, gender, age and ...


Precise TV launches HIPAA Compliant Contextual Healthcare Advertising Solution for YouTube - Benzinga
Precise TV launches HIPAA Compliant Contextual Healthcare Advertising Solution for YouTube  Benzinga

LONDON, July 16, 2019 /PRNewswire-PRWeb/ -- Healthcare marketers are increasingly discovering the challenges in safely and compliantly targeting relevant ...


Gender stereotypes in advertising have been banned in the UK - Vox.com
Gender stereotypes in advertising have been banned in the UK  Vox.com

The British advertising regulator gave agencies six months to eliminate stereotypes "likely to cause harm, or serious or widespread offense."


‘Nascent and nebulous’: The state of CBD advertising - Digiday
‘Nascent and nebulous’: The state of CBD advertising  Digiday

When Hath, a newly launched CBD brand, had an ad approved to run on Facebook and Instagram earlier this month, the video didn't show any of the company's ...


Advertising's search for purpose and how it can actually drive change - The Drum
Advertising's search for purpose and how it can actually drive change  The Drum

Our industry is obsessed with the word “purpose.” There are entire conferences, events and award ceremonies dedicated to it. It's truly the buzziest of buzzwords ...


Stewart Greene, Who Helped Shape TV Advertising, Dies at 91 - The New York Times
Stewart Greene, Who Helped Shape TV Advertising, Dies at 91  The New York Times

Stewart Greene, an advertising executive whose creative acumen made airplanes sexy and indigestion entertaining, died on June 29 at his daughter's home in ...


'Mad' Magazine Told the Truth About War, Advertising, and the Media - The Nation
'Mad' Magazine Told the Truth About War, Advertising, and the Media  The Nation

In the summer of 1954, almost any American kid who had the wherewithal to scrounge up a dime could walk into a drugstore and buy the sharp satire on ...


AR Advertising: A Gimmick Or A New Advertising Frontier? - Forbes
AR Advertising: A Gimmick Or A New Advertising Frontier?  Forbes

There's no denying that augmented reality delivers unique, engaging experiences and offers new creative possibilities, but will AR advertising ever go ...


Charlebois: Hey vegans, provocative advertising about dairy will only polarize people - Ottawa Citizen
Charlebois: Hey vegans, provocative advertising about dairy will only polarize people  Ottawa Citizen

If this group chooses to campaign, so be it. But if it's done poorly and in bad taste, veganism has a lot to lose, as we all do.


Trump’s general election brawl to drive record advertising - POLITICO
Trump’s general election brawl to drive record advertising  POLITICO

Advertising Analytics, a political ad-tracking firm, projects a total of $6 billion in TV and digital video advertising in 2019 and 2020.


Instagram Advertising: Do You Know It, When You See It? - NPR
Instagram Advertising: Do You Know It, When You See It?  NPR

"Micro-influencers" work with big companies to sell products on social media. Consumer groups are increasingly concerned that many posts on Instagram and ...


Apollo 11 advertisements: First Mad Men on the moon - San Francisco Chronicle
Apollo 11 advertisements: First Mad Men on the moon  San Francisco Chronicle

Fifty years after the Apollo 11 Moon landing, let's take a look at some of the first advertisements trying to cash in on the historic journey.


Sony Taps Trailer Park & Open Road Veteran Dana Flowers As Creative Advertising EVP - Deadline
Sony Taps Trailer Park & Open Road Veteran Dana Flowers As Creative Advertising EVP  Deadline

EXCLUSIVE: Sony Global Marketing Co-President Andre Caraco and Tri-Star/Screen Gems Co-Head of Marketing Joe Whitmore announced this afternoon that ...


Cross-Channel Advertising Software Market Size, Growth, Analysis, Outlook by 201 - News By ReportsGO
Cross-Channel Advertising Software Market Size, Growth, Analysis, Outlook by 201  News By ReportsGO

The Cross-Channel Advertising Software market study now available with Market Study Report, LLC, is a collation of valuable insights related to market size, ...


The History of Advertising: 7 Innovators Who Changed the Industry - G2
The History of Advertising: 7 Innovators Who Changed the Industry  G2

The history of advertising began with a bamboo flute, and the rest is history. Read more about the innovators that changed the world of advertising.


Collier County commissioners reject proposed bus advertising change - Naples Daily News
Collier County commissioners reject proposed bus advertising change  Naples Daily News

A proposed change to allow advertising on the outside of public buses was rejected by Collier County commissioners this week. Collier Area Transit allows ads ...


Competitor files suit against SoClean for false advertising - Monadnock Ledger Transcript
Competitor files suit against SoClean for false advertising  Monadnock Ledger Transcript

SoClean says a false advertising suit filed against the company by a competitor is “without merit.”“As a matter of policy, we don't comment on pending litigation, ...


IT'S HERE: Health Canada's New Draft Guidance On Advertising Versus Other Activities Is Now Available - Food, Drugs, Healthcare, Life Sciences - Canada - Mondaq News Alerts
IT'S HERE: Health Canada's New Draft Guidance On Advertising Versus Other Activities Is Now Available - Food, Drugs, Healthcare, Life Sciences - Canada  Mondaq News Alerts

The consultation is open for 60 days ending on September 3, 2019. Canada Food, Drugs, Healthcare, Life Sciences Fasken 16 Jul 2019.


Why TV Advertising Is Still Worthwhile for Small Businesses - Footwear News
Why TV Advertising Is Still Worthwhile for Small Businesses  Footwear News

Media experts and independent retailers share tips for getting deals on television ad space and producing TV spots on a budget.


Behavioural advertising is out of control, warns UK watchdog - TechCrunch
Behavioural advertising is out of control, warns UK watchdog  TechCrunch

The online behavioural advertising industry is illegally profiling internet users. That's the damning assessment of the U.K.'s data protection regulator in an update ...


ERP Software for Advertising Agencies Market Size 2019: Industry Growth, Competi - News by Intelligence Journal
ERP Software for Advertising Agencies Market Size 2019: Industry Growth, Competi  News by Intelligence Journal

MarketStudyReport.com presents latest report on global ERP Software for Advertising Agencies Market, which evaluates the growth trends of the industry ...


Marketplace launched for print advertising - AIM Group
Marketplace launched for print advertising  AIM Group

Luigi Serenelli | July 15, 2019 | Marketplaces. The Swiss Media Group Ringier, Ringier Axel Springer Schweiz AG, and the marketing firm Admeira have ...


With Audio Advertising On the Rise, Can 'Talking Display' Cut Through? - Campaigns & Elections
With Audio Advertising On the Rise, Can 'Talking Display' Cut Through?  Campaigns & Elections

In this “audio-first” environment, campaigns this cycle will have another option for getting their message heard by voters. Adsonica, a.


The Pitch: Advertising and marketing news for 7.9.19 - RichmondBizSense
The Pitch: Advertising and marketing news for 7.9.19  RichmondBizSense

Commonwealth Partnerships rebranded as Gray Ryan Communications. The PR firm worked with Red Orange Studio on naming, new logo design and style ...


TBWA's US Travelers work shows what UK advertising is missing – confidence and craft - More About Advertising | Insights into Advertising
TBWA's US Travelers work shows what UK advertising is missing – confidence and craft  More About Advertising | Insights into Advertising

Much navel-gazing in London creative quarters as agencies digest the Cannes results (second-most awarded country but a long way behind the US) and there's ...


Feud heats up over San Antonio lawyer’s advertising slogan - San Antonio Express-News
Feud heats up over San Antonio lawyer’s advertising slogan  San Antonio Express-News

San Antonio attorney Heather C. Tessmer wants a court to prevent a Florida lawyer from trademarking “Ever Argue With a Woman?” It's a slogan Tessmer has ...


Startups Turn To Traditional Advertising For Attention - Crunchbase News
Startups Turn To Traditional Advertising For Attention  Crunchbase News

On the ride from the San Francisco International Airport into the city, drivers are greeted with a slew of billboards advertising various products from a credit card ...


Automation Is Fueling Growth But Killing Advertising Agencies As We Know Them - Forbes
Automation Is Fueling Growth But Killing Advertising Agencies As We Know Them  Forbes

While automation can sometimes bring great efficiency and better results, it could also bring an end to ad agencies as we know them.


Targeted TV Advertising Is Taking Off - The Wall Street Journal
Targeted TV Advertising Is Taking Off  The Wall Street Journal

Streaming platforms allow companies to tailor their marketing to a bigger audience and with more precision than ever. That's causing advertisers to rethink their ...


Fool Advertising Trackers with Mozilla's 'Track This' - Lifehacker
Fool Advertising Trackers with Mozilla's 'Track This'  Lifehacker

Nobody likes annoying internet advertisements, that's for sure. And it's even creepier when you visit one website, do the web's equivalent of a little ...


If Facebook and Google don't fix their problems, advertising execs say they could go somewhere else - CNBC
If Facebook and Google don't fix their problems, advertising execs say they could go somewhere else  CNBC

Ad executives at the annual Cannes Lions festival say Facebook and Google need to do more to clean up the *content* on their platforms.


Q&A: Google’s Chetna Bindra on the Importance of Transparency in Digital Advertising - Adweek
Q&A: Google’s Chetna Bindra on the Importance of Transparency in Digital Advertising  Adweek

Hear her speak at Adweek's NexTech event on July 25.


UK watchdog singles out Google, Facebook in advertising probe - ZDNet
UK watchdog singles out Google, Facebook in advertising probe  ZDNet

The CMA wants to understand exactly how dominant the tech giants are in UK advertising.


Microsoft Advertising Offers Clearer Data on Ad Positions in Search Results - Search Engine Journal
Microsoft Advertising Offers Clearer Data on Ad Positions in Search Results  Search Engine Journal

Microsoft Advertising will now provide clearer insights on where ads are appearing in Bing search results.


News UK turns to YouTube series to woo fashion and beauty advertisers - Digiday
News UK turns to YouTube series to woo fashion and beauty advertisers  Digiday

News UK is the latest publisher to narrow its focus on YouTube as a destination for its original video *content*. The Sunday Times Style, the beauty and fashion ...


What Advertisers Should Consider As U.K. Bans Harmful Gender Stereotypes in Adverts - Forbes
What Advertisers Should Consider As U.K. Bans Harmful Gender Stereotypes in Adverts  Forbes

Last week, a ban came into force for adverts featuring harmful gender stereotypes. As advertisers descend on Cannes for the industry gathering, Cannes Lions ...


The Young Turks Says It Will Turn Down Advertisers That Don't Fit Its Values - Forbes
The Young Turks Says It Will Turn Down Advertisers That Don't Fit Its Values  Forbes

The Young Turks, the long-time left-leaning online media site, said it will only take advertising dollars from companies that align with its own values. "What I want ...


Google’s Ad Dominance Explained in Three Charts - The Wall Street Journal
Google’s Ad Dominance Explained in Three Charts  The Wall Street Journal

Google is the major force at every layer between advertisers and websites, one reason the Justice Department is laying the groundwork for potential antitrust ...


Advertisers have got lazy and must be more creative says Verizon's chief marketer - CNBC
Advertisers have got lazy and must be more creative says Verizon's chief marketer  CNBC

Verizon's Chief Marketing Officer (CMO) Diego Scotti has said the ad industry needs to be more creative if it is to get people to watch advertising, or face more ...


Microsoft Advertising says it’s keeping average position reporting - Search Engine Land
Microsoft Advertising says it’s keeping average position reporting  Search Engine Land

Microsoft Advertising (formerly Bing Ads) has added the position-based impression share metrics that Google introduced last fall. But, unlike Google, it said ...


Comcast Advertising Announces Industry-Wide Initiative to Bring Greater Addressability to the TV Industry - Yahoo Finance
Comcast Advertising Announces Industry-Wide Initiative to Bring Greater Addressability to the TV Industry  Yahoo Finance

Today, Comcast Advertising, the advertising arm of Comcast Cable, a division of Comcast Corporation (CMCSA), announced the launch of a new initiative called ...


Opportunities at Hot Press: Advertising and Sponsorship - hotpress.com
Opportunities at Hot Press: Advertising and Sponsorship  hotpress.com

This is a great opportunity for a person with real ability, who gets a buzz out of making sales, has the determination to achieve targets, and can contribute...


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