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How To Make Your Advertising Work!


Many believe that when it comes to advertising, it's a necessary evil.

At least that's how some businesses approach it. Some view it as simply a tool to showcase price and product while others see it as a way to counter their competitor's ads. Know what? They're all wrong.

Here's what you should be thinking about when putting together an advertising campaign:

1) Who am I trying to reach?
2) What medium will be the most effective to reach them?
3) How much is it going to cost?
4) What will my message be?

Hard to believe: Some of my client's advertising approach prior to working with them was basically, "I have this amount of money to spend so how much can I buy with it?" This was usually followed by a call to their favorite radio station, or to a television station carrying their favorite program and asking for rates.

Granted there are many, many choices when contemplating where to place your ad dollars and it can be very confusing given all the choices that are out there. Especially for example, when you call radio stations and every account executive tells you that their station is number one. That's why it helps to have experienced people on your side who can help you choose the best media mix for your ad dollars. Of course it make sense at this point to put in a plug for my agency, but if you want to get a better understanding of what is involved, refer to the four questions above. For example, "Who am I trying to reach?" means who is your target customer? Every retail or service oriented business has a target customer base and once you've established yours it will help in narrowing the list of possible media choices.

Many businesses put off advertising until they feel they need it. The truth is, if you have a business that sells products or services you need to advertise all the time, not just when you have excess inventory or sales are down.

I'm sure you've seen and heard many auto dealers advertising "red tag" or "tent sales". This approach is a quick hit type of campaign designed to move inventory but the end result is usually just a waste of ad dollars. Instead piling on these price driven ads and doing battle with every other dealer advertising in a similar way, these auto dealers would be smarter to concentrate on building their brand through consistent advertising and separating themselves from their competition with solid points that answer questions on consumer's minds like, "What will you do for me that the others won't?" "Why should I shop at your dealership?" "What makes your dealership different?" along with coming up with a clever branding image that makes them easy to remember when the consumer is in the market for a car if not now, down the road.

Yes, money talks. But if everyone is shouting the same thing like, "We'll save you money!" the consumer has no incentive to visit one dealer over the other.

Last but certainly not least is the importance of the message itself. Time and time again I'll hear or see a campaign where it's obvious the media buy was well executed but the message is muddled or confusing or worse, boring. If you're going to go through all the trouble and expense of putting together an ad campaign, make sure the message cuts through the clutter in a clever, creative way because that is what branding (getting people to remember your business) is all about.

So how do you make advertising work? Remember that establishing a budget, determining who your target customers are, careful planning, consistency, and a clever message will put you on the road to success.

Like what you've read? Want to read more? Visit The Eisenberg Agency web site at: http://www.eisenbergagency.com

E-mail: halacious@eisenbergagency.com.

Hal Eisenberg is an award winning copywriter, creative director, and owner of The Eisenberg Agency, an ad agency specializing in cut-through-the-clutter ads that get results.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. March / 20 / 2019

Facebook agrees to advertising overhaul to settle U.S. discrimination suits - KFGO News
  1. Facebook agrees to advertising overhaul to settle U.S. discrimination suits  KFGO News
  2. Facebook agrees to overhaul targeted advertising system for job, housing and loan ads after discrimination complaints  The Washington Post
  3. Facebook Pledges to Block Discriminatory Advertising  Bloomberg
  4. Facebook Halts Ad Targeting Cited in Bias Complaints  The New York Times
  5. Facebook is creating a new advertising portal for housing, employment and credit advertisers and will remove 'hundreds' of targeting options  Business Insider
  6. View full coverage on Google News

New Zealand shooting: Facebook faces advertising boycott over live-stream - CBS News
New Zealand shooting: Facebook faces advertising boycott over live-stream  CBS News

Two business associations in New Zealand say companies should stop advertising on Facebook after an anti-Islam terrorist used the platform to livestream his ...


A Few Pioneering Women Every Advertising Industry Pro Should Know - Forbes
A Few Pioneering Women Every Advertising Industry Pro Should Know  Forbes

As we celebrate Women's History Month and continue to work toward a more equal playing field for women behind the scenes and depicted on-screen, here's a ...


Addressable TV Is Creating New Advertising Capabilities...And They Are Not Going Away - Forbes
Addressable TV Is Creating New Advertising Capabilities...And They Are Not Going Away  Forbes

For anyone interested in the future of advertising, the capabilities of connected television (CTV) cannot be ignored. CTV is defined by ad software provider ...


Little Rock Advertising & Promotion Commission files lawsuit against Uber Eats - Arkansas Times
Little Rock Advertising & Promotion Commission files lawsuit against Uber Eats  Arkansas Times

Uber Eats has yet to comply with City of Little Rock law, says the Little Rock Advertising & Promotion Commission. The Little Rock A&P Commission, ...


UK advertising powers ahead as exports hit £6.9bn - The Drum
UK advertising powers ahead as exports hit £6.9bn  The Drum

Britain's stature in international advertising has been given a boost following the publication of new figures indicating that total exports rose to £6.9bn in 2017.


Discovery Taps Kazerman To Lead Digital Sales, Advanced Advertising 03/20/2019 - MediaPost Communications
Discovery Taps Kazerman To Lead Digital Sales, Advanced Advertising 03/20/2019  MediaPost Communications

Discovery Inc. has tapped Keith Kazerman to serve as executive vice president, digital sales, advanced advertising and research. In his new role, Kazerman will ...


Advertising Week Europe briefing: 5 themes that will dominate the week - Digiday
Advertising Week Europe briefing: 5 themes that will dominate the week  Digiday

Thousands of media and marketing professionals will descend on Piccadilly Circus, London this week for the seventh annual Advertising Week Europe. Across ...


7 Powerful Benefits of Using PPC Advertising - Search Engine Journal
7 Powerful Benefits of Using PPC Advertising  Search Engine Journal

Having trouble convincing your boss or a client about the benefits of PPC advertising? Here are seven powerful reasons to use PPC advertising.


NBCUniversal, Sky team up to expand global advertising product - Reuters
NBCUniversal, Sky team up to expand global advertising product  Reuters

(Reuters) - Comcast Corp is pooling the advertising power of its NBCUniversal and British-based Sky units to better target viewers worldwide, it said on Monday, ...


Advertising Week Europe briefing: Influencer marketing under pressure to show results - Digiday
Advertising Week Europe briefing: Influencer marketing under pressure to show results  Digiday

Chatter among advertisers, publishers, agencies and influencers at Advertising Week Europe indicated that influencer marketing is finally growing up and ...


NCC Media Extends Advertising Footprint Beyond TV with Launch of New Online Ad Capabilities - MarTech Series
NCC Media Extends Advertising Footprint Beyond TV with Launch of New Online Ad Capabilities  MarTech Series

NCC Media, the national TV advertising sales, marketing and technology company owned by Comcast Corporation, Charter Communications, Inc. and Cox ...


McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity - Adweek
McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity  Adweek

When you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe ...


The definitive guide to what’s in and out at Advertising Week Europe 2019 - Digiday
The definitive guide to what’s in and out at Advertising Week Europe 2019  Digiday

Advertising Week Europe is here and with it comes four days of panels, parties and networking. To preview all the comings and goings, Digiday has compiled a ...


Teikametrics adds hourly bidding optimization for Amazon advertising - Marketing Land
Teikametrics adds hourly bidding optimization for Amazon advertising  Marketing Land

Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization ...


SEC Says New Advertising Rules Are Coming - Media, Telecoms, IT, Entertainment - United States - Mondaq News Alerts
SEC Says New Advertising Rules Are Coming - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

In a speech at the Investment Adviser Association Conference, the Director of the Securities & Exchange Commission's Division of Investment Management, ...


Trading Nation: Facebook's targeted advertising business - CNBC
Trading Nation: Facebook's targeted advertising business  CNBC

Mark Tepper of Strategic Wealth Partners discusses Facebook's headwinds with CNBC's Mike Santoli.


Evaluating Your Dealership's Marketing Team and Advertising Spend (Part 2) - Glenn Pasch | Mazda Changing Things Up With New Appointments | 3 Reasons It's Still Ok to Call Your F&I Staff 'Managers' - http://cbtnews.com/
Evaluating Your Dealership's Marketing Team and Advertising Spend (Part 2) - Glenn Pasch | Mazda Changing Things Up With New Appointments | 3 Reasons It's Still Ok to Call Your F&I Staff 'Managers'  http://cbtnews.com/

Evaluating Your Dealership's Marketing Team and Advertising Spend (Part 2) - Glenn Pasch | Mazda Changing Things Up With New Appointments | 3 Reasons ...


New Cañon City business contest offers free advertising campaigns, website and more - Canon City Daily Record
New Cañon City business contest offers free advertising campaigns, website and more  Canon City Daily Record

A new business contest that aims to help owners thrive with their marketing is underway. The Cañon City Daily Record and Shopper and the City of Cañon City ...


NCC Media Expands into Online Digital Ad Sales - Multichannel News
NCC Media Expands into Online Digital Ad Sales  Multichannel News

NCC Media, the national TV advertising sales, marketing and technology company owned by Comcast, Charter Communications and Cox Communications, has ...


Fox News' Tucker Carlson Continues to Lose Advertisers - Rolling Stone
Fox News' Tucker Carlson Continues to Lose Advertisers  Rolling Stone

On Wednesday morning, Fox News hosted advertisers at its New York headquarters for the first “upfronts” meeting in the network's history. The goal was to ...


SEC promises revised advertising rule soon - InvestmentNews
SEC promises revised advertising rule soon  InvestmentNews

The Securities and Exchange Commission is on the verge of proposing reforms to rules governing advertising, a regulation that tends to vex investment advisers ...


Has the Native Advertising Market Matured? - eMarketer
Has the Native Advertising Market Matured?  eMarketer

The typical native display ad is mobile, social and purchased programmatically—and that's not expected to change over the next couple years, as the native ad ...


Why Brands Are Flocking To Amazon Advertising - Forbes
Why Brands Are Flocking To Amazon Advertising  Forbes

In response to more investment in an advertising offering, many brands are moving beyond just experimenting with Amazon advertising, and towards shifting ...


West Virginia Attorney General suing Wheeling-Charleston diocese for falsely advertising safety - Beckley Register-Herald
West Virginia Attorney General suing Wheeling-Charleston diocese for falsely advertising safety  Beckley Register-Herald

West Virginia's attorney general filed a consumer protection lawsuit Tuesday morning against the state's Catholic diocese – the Diocese of Wheeling-Charleston ...


Why Advertisers Share Responsibility For The New Zealand Killings - Forbes
Why Advertisers Share Responsibility For The New Zealand Killings  Forbes

The 28-year-old Australian man paused before exiting his car in Christchurch, New Zealand on March 15. He looked directly into a camera live streaming his ...


TV's Biggest Media Companies Team Up to Create an Addressable Advertising Standard - Adweek
TV's Biggest Media Companies Team Up to Create an Addressable Advertising Standard  Adweek

For the past decade, publishers have referred to addressable as the “holy grail” of TV advertising. And now many of the industry's biggest media ...


Can Coca-Cola Increase Its Revenue And Profitability By Slashing Its Advertising The Next Two Years? - Forbes
Can Coca-Cola Increase Its Revenue And Profitability By Slashing Its Advertising The Next Two Years?  Forbes

It has been a long time since both, Coca-Cola (NYSE:KO) and PepsiCo (NASDAQ:PEP), diversified into segments other than carbonated soft drinks by selling ...


What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising. - Forbes
What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising.  Forbes

The article offers insights into what makes humor in advertising work. Sean McBride or Arnold Worldwide and Professor Marc Weinberger are interviewed.


Advertisers say Facebook outage led to 'chaos' in buying - AdAge.com
Advertisers say Facebook outage led to 'chaos' in buying  AdAge.com

Facebook advertisers say the outage at the social network caused "chaos" in the market and cost them a whole day's work as they were frozen out of ads ...


I Gave Up and Let Instagram Shop for Me - The Atlantic
I Gave Up and Let Instagram Shop for Me  The Atlantic

The first product I ever bought directly from an internet ad was a pair of Nike VaporMax sneakers, which cost $200 and were a rosy shade often referred to as ...


Digital out-of-home advertising is fracturing into many channels - MarTech Today
Digital out-of-home advertising is fracturing into many channels  MarTech Today

Digital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split into multiple channels.


Is this computer advertisement following me? | News, Sports, Jobs - The Daily Times
Is this computer advertisement following me? | News, Sports, Jobs  The Daily Times

Dear Heloise: After I searched for a particular handbag online, I then started noticing advertisements for that handbag on my social media pages and my email ...


DAZN Offers Advertising As It Expands Commercial Capabilities - Forbes
DAZN Offers Advertising As It Expands Commercial Capabilities  Forbes

DAZN is ramping up its commercial capabilities with the introduction of advertising and the creation of a platform that combines the reach of its various *content* ...


‘With evolving consumer demand, role of advertising has altered dynamically’ - BusinessLine
‘With evolving consumer demand, role of advertising has altered dynamically’  BusinessLine

Changing consumer patterns have advertisers worried. With consumers being in control of the media they consume and how they consume it, advertisers are ...


Some advertisers are quitting Facebook, chiding the company's 'despicable business model' - CNBC
Some advertisers are quitting Facebook, chiding the company's 'despicable business model'  CNBC

Some businesses told CNBC they decided to stop advertising with Facebook and Instagram due to the company's user data and privacy scandals.


NBCUniversal, Sky unveil joint advertising solutions - L.A. Biz
NBCUniversal, Sky unveil joint advertising solutions  L.A. Biz

The move marks the first joint advertising initiative since NBCUniversal's parent company Comcast Corp. acquired Sky six months ago for $39 billion.


Stop Requested: CHT may be putting an end to controversial bus advertisements - The Daily Tar Heel
Stop Requested: CHT may be putting an end to controversial bus advertisements  The Daily Tar Heel

I think if we're not going be managing the *content*, then I think we want to make sure that we're not putting on things that could be offensive or derisive to different ...


Minister promises inquiry into targeted web advertising | News - The Times
Minister promises inquiry into targeted web advertising | News  The Times

Microtargeting” by online advertising may face curbs, The Times has learnt.Businesses and brokers gather “data points” on individuals and track their browsing ...


Sweden set for advertising clampdown - CasinoBeats
Sweden set for advertising clampdown  CasinoBeats

The Spelinspektionen could introduce measures that place a restriction on gambling advertising, as it also unveils a new link-up with the Konsumentverket.


TV Networks Form New Consortium to Advance Targeted Advertising - The Wall Street Journal
TV Networks Form New Consortium to Advance Targeted Advertising  The Wall Street Journal

Top television networks have teamed up to create watermark technology designed to help programmers send targeted ads to people with smart TV sets.


DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’ - Search Engine Land
DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’  Search Engine Land

DuckDuckGo Founder and CEO Gabriel Weinberg testified Tuesday morning before the Senate Judiciary Committee on online privacy. The committee was ...


Latest Pure Michigan advertising charge puts UP on display - Crain's Detroit Business
Latest Pure Michigan advertising charge puts UP on display  Crain's Detroit Business

A TV commercial pitching the Upper Peninsula as an adventurer's destination leads Pure Michigan's latest national advertising push. The campaign run by ...


Snap shares surge 10% after longtime skeptic upgrades to buy - CNBC
Snap shares surge 10% after longtime skeptic upgrades to buy  CNBC

Shares of social media company Snap rallied more than 10 percent Thursday after one longtime skeptic upgraded the stock and told clients that it's set for ...


Global Digital Billboard Advertising Market 2019 – Latest Innovations with Industry Overview, Supply-Demand, Challenges, and Forecast to 2024 - Global Industry Journal
Global Digital Billboard Advertising Market 2019 – Latest Innovations with Industry Overview, Supply-Demand, Challenges, and Forecast to 2024  Global Industry Journal

Global Digital Billboard Advertising Market Report thoroughly portrays an analysis of the growth direction grounded in the historic, current, and futuristic ...


Advertising and Media Insider newsletter March 20 - Business Insider
Advertising and Media Insider newsletter March 20  Business Insider

Welcome to the Advertising and Media Insider newsletter.


Tucker Carlson Vows ‘We Will Never Bow to the Mob,’ but Some Big Advertisers Have - Variety
Tucker Carlson Vows ‘We Will Never Bow to the Mob,’ but Some Big Advertisers Have  Variety

Fox News' broadcast of "Tucker Carlson Tonight" Monday featured four ad breaks and few national commercials as a new controversy swirled.


Digital advertising fraud ecosystem stirs up a $1.63-billion scam - Business Standard
Digital advertising fraud ecosystem stirs up a $1.63-billion scam  Business Standard

Read more about Digital advertising fraud ecosystem stirs up a $1.63-billion scam on Business Standard. Online deception threatens to jeopardise the digital ...


The show goes on for in-cinema advertising: Brands use power of big screen - Business Standard
The show goes on for in-cinema advertising: Brands use power of big screen  Business Standard

The siren call of digital media had led many to believe that the era of in-cinema advertising was well and truly over. However, two reports launched in the course ...


Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade - HuffPost
Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade  HuffPost

Fossil fuel and other corporate trade groups paid public relations and advertising firms at least $1.4 billion from 2008 to 2017 to help them win over the American ...


Advertisers Boycott YouTube — And If History Is A Guide, They'll Be Back Soon - Forbes
Advertisers Boycott YouTube — And If History Is A Guide, They'll Be Back Soon  Forbes

YouTube is facing criticism and an advertising boycott over objectionable *content* on its platform. Sound familiar? That's because advertisers have yanked their ...


Agari Wins American Advertising Award for Best Brand Design - Business Wire
Agari Wins American Advertising Award for Best Brand Design  Business Wire

Agari, the next-generation Secure Email Cloud that restores trust to the inbox, today announced it has earned a 2018 American Advertising Award, also.


Meet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and More - Adweek
Meet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and More  Adweek

“Strong enough for a man but made for a woman.” It's one of the most iconic lines in advertising, and it's from the creative mind of industry legend Carol H.


You're being used to steal $50 billion in digital advertising - Fast Company
You're being used to steal $50 billion in digital advertising  Fast Company

A new report says digital ad fraud is bigger–and more sophisticated–than the industry is prepared to deal with.


Ahead of GDC 2019, Google drops new app advertising solutions - App Developer Magazine
Ahead of GDC 2019, Google drops new app advertising solutions  App Developer Magazine

The Game Developers Conference 2019 is here and Goole just announced new app advertising tools focused on game developers to help boost revenue.


JW Player Expands Video Player Bidding Offering with Three New Advertising Partnerships - PR Web
JW Player Expands Video Player Bidding Offering with Three New Advertising Partnerships  PR Web

The company has added EMX, PubMatic, and Telaria, building on its existing SpotX partnership, to bring even more advertising demand to its clients.


Jeanine Pirro Is Shedding Advertisers in the Wake of Her Racist Ilhan Omar Rant - Splinter
Jeanine Pirro Is Shedding Advertisers in the Wake of Her Racist Ilhan Omar Rant  Splinter

Fox News host Jeanine Pirro has lost at least four advertisers since her Islamophobic on-air comments last week in which she suggested Rep. Ilhan Omar might ...


The push and pull of travel advertising - PhocusWire
The push and pull of travel advertising  PhocusWire

The travel industry is no stranger to the ebb and flow of change. Consumer travel behavior has seen massive shifts with technological developments. Travelers ...


Fox News Host Jeanine Pirro Loses Advertisers Amid Backlash - Hollywood Reporter
Fox News Host Jeanine Pirro Loses Advertisers Amid Backlash  Hollywood Reporter

Fox News host Jeanine Pirro's Saturday night show has already lost at least four corporate advertisers after she said on her March 9 broadcast that Muslim ...


Sons rent billboard advertising dad’s birthday and phone number: report - Fox News
Sons rent billboard advertising dad’s birthday and phone number: report  Fox News

A South Jersey man's phone has been ringing off the hook since last week when his two sons rented a billboard reading “Wish My Dad Happy Birthday. Love ...


Can the 'New' Facebook Hold On to Advertising Dominance? - Bloomberg
Can the 'New' Facebook Hold On to Advertising Dominance?  Bloomberg

Brian Wieser, global president of business intelligence at GroupM, discusses how the evolution of Facebook Inc. impacts the social media company's advertising ...


How Fast Food Advertisements Get Under Your Skin, Whether You Realize It Or Not - HuffPost
How Fast Food Advertisements Get Under Your Skin, Whether You Realize It Or Not  HuffPost

For years, academics across the world have studied the effects fast food advertising has had on children and adolescents. With nearly 1-in-5 school-aged ...


How to Succeed in Advertising Boycotts Without Really Trying - RealClearPolitics
How to Succeed in Advertising Boycotts Without Really Trying  RealClearPolitics

On January 8, the restaurant chain Red Lobster became the 20th major advertiser to stop running ads on Tucker Carlson's Fox News program. It's not because ...


HISD seeks outside help, increased advertising to stop enrollment losses - Houston Chronicle
HISD seeks outside help, increased advertising to stop enrollment losses  Houston Chronicle

Faced with dwindling enrollment and fast-growing competition from charter schools, Houston ISD has launched a more aggressive marketing and research ...


YouTube pulls advertising from anti-vaxxer videos - Mashable
YouTube pulls advertising from anti-vaxxer videos  Mashable

YouTube said Friday that it would pull advertising from videos that espouse anti-vaccination conspiracy theories, according to BuzzFeed. The action contributes ...


FTC finalizes settlement with student loan refinancer SoFi over deceptive advertising - TechCrunch
FTC finalizes settlement with student loan refinancer SoFi over deceptive advertising  TechCrunch

The FTC announced this morning it has approved the final consent order with online student loan refinancer SoFi, which resolves the allegations around SoFi's ...


Jeff Goodby and Rich Silverstein Reflect on a Rewarding Life in Advertising - Adweek
Jeff Goodby and Rich Silverstein Reflect on a Rewarding Life in Advertising  Adweek

San Francisco ad legend Hal Riney may not have understood what he was creating when he put Jeff Goodby and Rich Silverstein together at Ogilvy. Yet, from ...


Battling Bans, China’s Huawei Goes on an Advertising Offensive - The Wall Street Journal
Battling Bans, China’s Huawei Goes on an Advertising Offensive  The Wall Street Journal

As a challenge to key U.S. allies seeking to block it from rollouts of 5G networks, China's Huawei Technologies Co. unleashed an edgy ad campaign. The ads ...


American Muslim Group Calls for Advertisers to Drop Fox News Unless Jeanine Pirro, Tucker Carlson Are Fired - TheWrap
American Muslim Group Calls for Advertisers to Drop Fox News Unless Jeanine Pirro, Tucker Carlson Are Fired  TheWrap

"All existing advertisers should drop their ads on Fox News to ensure that they are not associated with the promotion of hate,” CAIR says in a statement.


‘Political advertising is toxic category that we avoid’ - BusinessLine
‘Political advertising is toxic category that we avoid’  BusinessLine

Looking along the lines of freemium model for revenue generation: BBC Global News CEO.


Former West Covina Man Admits Advertising Child Pornography Online - KTLA Los Angeles
Former West Covina Man Admits Advertising Child Pornography Online  KTLA Los Angeles

A former West Covina resident faces at least 15 years in federal prison after he pleaded guilty Monday to a charge of advertising child pornography over the ...


Banking Advertising Expenditure Takes A Dive - B&T
Banking Advertising Expenditure Takes A Dive  B&T

Aussie banks have cut their advertising expenditure Off the back of the Hayne Royal Commission and intense public scrutiny, early data from the STandard ...


There's no such thing as 'junk food' – so how will an advertising ban work? - Spectator.co.uk
There's no such thing as 'junk food' – so how will an advertising ban work?  Spectator.co.uk

When the government announced its public consultation on restricting food advertising on Sunday, the press release came with an intriguing quote from Steve…


Man accused of posing as LSU athletics employee, advertising bogus job - WAFB
Man accused of posing as LSU athletics employee, advertising bogus job  WAFB

A man has been arrested after allegedly posing as an LSU athletics employee and advertising a fake job to people.


Street Art Used To Be the Voice of the People. Now It's the Voice of Advertisers. - In These Times
Street Art Used To Be the Voice of the People. Now It's the Voice of Advertisers.  In These Times

Los Angeles, a city once known as the mural capital of the world, issued a citywide mural moratorium in 2002 to crack down on the growing issue of outdoor ...


Amanda Holden shows off her sartorial prowess while at Advertising Week Europe - Daily Mail
Amanda Holden shows off her sartorial prowess while at Advertising Week Europe  Daily Mail

Amanda Holden showcased her sartorial prowess as she attended Advertising Week Europe at Picturehouse Central, in London, on Monday.


How Ogilvy Plays To Win In The Ever-Evolving Advertising Industry - Forbes
How Ogilvy Plays To Win In The Ever-Evolving Advertising Industry  Forbes

Ogilvy is known for creating innovative and iconic media campaigns, for some of the world's leading brands. Staying on top of the rapidly evolving ad industry ...


19 Historic Pictures Of Pie That Will Leave You Fascinated And Hungry - BuzzFeed News
19 Historic Pictures Of Pie That Will Leave You Fascinated And Hungry  BuzzFeed News

As American as apple pie — it's a phrase synonymous with American identity, aligned with those red-blooded, patriotic symbols like baseball, backyard BBQs, ...


Facebook Announces 'Facebook Showcase' Premium Video Advertising Option - Social Media Today
Facebook Announces 'Facebook Showcase' Premium Video Advertising Option  Social Media Today

While Facebook's Watch platform hasn't yet become the traditional TV rival Facebook hoped it might, that hasn't slowed The Social Network's monetization plans ...


Advertisers Abandon YouTube Over Concerns That Pedophiles Lurk In Comments Section - NPR
Advertisers Abandon YouTube Over Concerns That Pedophiles Lurk In Comments Section  NPR

Editor's note: This story contains *content* that may be upsetting to some readers. Big brands are pulling their ads off YouTube over concerns that potential sexual ...


'Aladdin' Advertisement Sparks Controversy - Forbes
'Aladdin' Advertisement Sparks Controversy  Forbes

Consumer protection advocates fear that the folks featured in a new Aladdin commercial might not be friends like me.


DAZN to add advertising partners to OTT platforms - SportsPro Media
DAZN to add advertising partners to OTT platforms  SportsPro Media

Over-the-top (OTT) sports subscription *service* DAZN has announced it will include sponsorship and advertising on its platforms for the first time as part of the ...


Is television advertising entering full recession? - Telegraph.co.uk
Is television advertising entering full recession?  Telegraph.co.uk

It's Advertising Week Europe, when the good men and women of adland gather in London to imbibe of such exhilarating discussions as “How to grow like a ...


What will the food advertising restrictions mean for pubs? - MorningAdvertiser.co.uk
What will the food advertising restrictions mean for pubs?  MorningAdvertiser.co.uk

Restrictions on food adverts would create further issues to hospitality businesses already battling bureaucratic legislation and ever-increasing costs, according ...


Winnie Harlow looks effortlessly chic as she makes a stylish entrance at Advertising Week Europe - Daily Mail
Winnie Harlow looks effortlessly chic as she makes a stylish entrance at Advertising Week Europe  Daily Mail

She's *fresh* off the industry's hottest runways following her appearances at various Fashion Weeks. And Winnie Harlow proved she can look just as good off the ...


Karl Eller, UA alumnus, businessman and advertising executive dies - AZFamily
Karl Eller, UA alumnus, businessman and advertising executive dies  AZFamily

University of Arizona alumnus and successful businessman, Karl Eller, has died at the age of 91.


Tech Firm Plans to Transform Advertising on Facebook, YouTube and Twitter Via Blockchain - Cointelegraph
Tech Firm Plans to Transform Advertising on Facebook, YouTube and Twitter Via Blockchain  Cointelegraph

Sponsored. Paying for the ultimate result of an advertising campaign, and not just impressions or clicks, has always been the dream of advertisers. There have ...


5 Reasons You MUST Spend Money Outside of PPC - Search Engine Journal
5 Reasons You MUST Spend Money Outside of PPC  Search Engine Journal

Does your client solely rely on Google Ads? Be alarmed. Here's why spending budget outside paid search is actually good for PPC agencies and marketers.


The Pitch: Advertising and marketing news for 3.12.19 - RichmondBizSense
The Pitch: Advertising and marketing news for 3.12.19  RichmondBizSense

Elevation launched a campaign for Virginia Green Lawn Care. Featuring slogans such as “Get into a lawn-term relationship,” the campaign represents the ...


Facebook decided which users are interested in Nazis — and let advertisers target them directly - Los Angeles Times
Facebook decided which users are interested in Nazis — and let advertisers target them directly  Los Angeles Times

Facebook has continued to allow advertisers to target users it believes are interested in topics such as “Joseph Goebbels,” “Josef Mengele” and “Heinrich ...


The Kraft Heinz Mess Is A Warning To Advertisers: You Can't Cost-Cut Your Way To Growth - Forbes
The Kraft Heinz Mess Is A Warning To Advertisers: You Can't Cost-Cut Your Way To Growth  Forbes

There's a limit to how much a company can cut, but top-line growth (driven by investment in advertising) is infinite, at least until a brand reaches 100% market ...


LON:OOUT Ocean Outdoor shares up as digital advertising firm posts profits boost amid expansion plan - City A.M.
LON:OOUT Ocean Outdoor shares up as digital advertising firm posts profits boost amid expansion plan  City A.M.

Out-of-home advertising firm Ocean Outdoor has posted double-figure revenue and profit growth after a year of rapid expansion.


Oscars Ratings Drop Sees ABC Offering Advertisers Guarantees For First Time; Network Denies - Deadline
Oscars Ratings Drop Sees ABC Offering Advertisers Guarantees For First Time; Network Denies  Deadline

EXCLUSIVE: The Academy Awards looks to be going without a designated host on Sunday for the first time since 1989, but broadcaster ABC had to break some ...


100 Significant Women in Native Advertising Recognized on International Women's Day - Social Media Today
100 Significant Women in Native Advertising Recognized on International Women's Day  Social Media Today

International Women's Day is recognized every year on March 8th. It was first organized in the United States in February 1909, and later became an annual ...


Facebook and Instagram’s outage cost advertisers thousands of dollars - The Verge
Facebook and Instagram’s outage cost advertisers thousands of dollars  The Verge

Facebook lost *service* for nearly a day, which caused small advertisers to lose money that they planned on earning because no one saw their ads.


Biddable Ads Are Coming to TikTok, Opening Up the Popular Platform to More Marketers - Adweek
Biddable Ads Are Coming to TikTok, Opening Up the Popular Platform to More Marketers  Adweek

TikTok has told agency partners in the U.S. that it is working on a biddable advertising option on the platform, signaling it is looking to further open up to ...


belairdirect switches gear with new advertising direction - Canada NewsWire
belairdirect switches gear with new advertising direction  Canada NewsWire

TORONTO, March 19, 2019 /CNW/ - Canadian car and home insurance provider, belairdirect, is adopting a new cinematic storytelling approach with its new ...


Thousands of Android apps bypass Advertising ID to track users - Naked Security
Thousands of Android apps bypass Advertising ID to track users  Naked Security

Six years after it was introduced, it looks as if Android's Advertising ID may not be the privacy forcefield Google claimed it would be.


Video: Man Arrested For Stealing Flag Off Of Pro-Trump Advertisement Vehicle - Gothamist
Video: Man Arrested For Stealing Flag Off Of Pro-Trump Advertisement Vehicle  Gothamist

A man was arrested in Manhattan this weekend for stealing a flag off of a notorious pro-Trump vehicle that has been traveling around the country ever since ...


BigDish Partners With Advertising Agency Loud Mouth Media - Morningstar
BigDish Partners With Advertising Agency Loud Mouth Media  Morningstar

LONDON (Alliance News) - The food technology company BigDish PLC said on Tuesday that it has entered a partnership with digital advertising agency Loud ...


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