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Measure the Response of Your Advertising Campaigns by Using Promotional Products


For most companies, gone are the days of spending money just for the pleasure of seeing their name on TV or the Internet.

Most companies today are forced to insist on results. Yet on average, up to 80% of advertising is wasted because it doesn't work. If only you could know which of your campaigns make up the 20% that is making you all your money. If you knew that, you could stop wasting 80% of your advertising budget and put the money saved towards doubling up on the 20% of your advertising that is working.

But how can you know which of your advertising campaigns are working and which are failing?

The secret is in promotional products. I'm talking about pens, mugs, t-shirts, et cetera, imprinted with your company logo. These things hold the key to measuring the ROI of every marketing medium you are using. They keep all your other marketing honest.

Here is how it works:

Step 1: In every advertisement that you create, you must include an incentive for your customer to take action now in order to receive a free gift. Of course the free gift is a promotional product imprinted with your company logo. Each advertisement should offer a different free gift.

Step 2: When they respond to the ad or take whatever action you want them to take, they will also ask for their free gift. Depending on what gift they ask for, you will know which ad they are responding to.

Step 3: Calculate your ROI for each separate campaign.

Step 4: Stop running the campaigns that aren't working and increase your investment into the campaigns that are working.

If you response rates don't rise dramatically, this is a good indicator that your existing marketing isn't working as well as you thought.

The author, Nathan Cain has more ideas that will help your business marketing efforts.

Visit his promotional products web site at http://www.Web-Magnets.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. December / 17 / 2017

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Honesty in advertising - Nieman Journalism Lab at Harvard

Nieman Journalism Lab at Harvard

Honesty in advertising
Nieman Journalism Lab at Harvard
Taking ideologies to action: We're entering an era of advertising honesty. It is time to be truthful in what the value and experience should be and have media companies invest in the ability to facilitate and lead by example. We are actively ...


Disney's Advertising Empire Could Get More High-Tech After Fox Purchase - Variety

Variety

Disney's Advertising Empire Could Get More High-Tech After Fox Purchase
Variety
With an acquisition of a good chunk of 21st Century Fox, Disney takes control over many things it does not currently have. Its cable networks target families, kids, and young teens. Fox's outlets go after people interested in big-swing drama and ...

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Amazon investigated by advertising watchdog over delivery complaints as Christmas gifts delayed - Telegraph.co.uk

Telegraph.co.uk

Amazon investigated by advertising watchdog over delivery complaints as Christmas gifts delayed
Telegraph.co.uk
Amazon is being investigated by the advertising watchdog over complaints it is failing to deliver on time in the run-up to Christmas. Customers say they have been “duped” into signing up to its premium service in order to get their presents before the ...
Advertising authority considers complaints over Amazon Prime delivery timesThe Independent
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Advertising Solutions Aren't Always Black And White - Forbes

Forbes

Advertising Solutions Aren't Always Black And White
Forbes
Forbes Agency Council PR, media strategy, creative & advertising execs share trends & tips Opinions expressed by Forbes Contributors are their own. Post written by. Clint Ethington. Clint Ethington is the CEO & co-founder of programmatic based digital ...


Balancing Omnichannel Advertising with Individual Channel Considerations - eMarketer

Balancing Omnichannel Advertising with Individual Channel Considerations
eMarketer
Good digital advertisers are open to exploring the benefits of every channel available to them, but it can be difficult to balance omnichannel practices with individual channel optimization and measurement. Ivo Totev, CMO of SAP's ERP solution, S/4HANA ...


Facebook will no longer always divert international advertising revenue to Ireland - TechCrunch

TechCrunch

Facebook will no longer always divert international advertising revenue to Ireland
TechCrunch
Facebook today said it is shifting to a “local selling structure” in countries outside the U.S., in which its advertising revenue in that country will be recorded by their local company in the country. That means that rather than directly route its ...
Facebook to book advertising revenue locally amid political pressureCNBC
Moving to a Local Selling Model | Facebook NewsroomFacebook Newsroom
Facebook | The Irish TimesThe Irish Times

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Local technology company carves niche in online advertising - Tulsa World

Tulsa World

Local technology company carves niche in online advertising
Tulsa World
“Each possible ad show is auctioned off to advertisers,” said Evan Maczura, CEO of Smart RTB, 211 W. 11th St. “Every time a person visits a website, a programmatic buyer, for example, gets a request saying we have a person from Tulsa, Oklahoma, and ...


Financial losses, secrecy policy, advertising ignite fiery fair board meeting - Journal Advocate

Financial losses, secrecy policy, advertising ignite fiery fair board meeting
Journal Advocate
That was the theme selected by the fair board Thursday evening as the board tackled a long list of significant and sometimes thorny issues. Dire financial straits, night show secrecy and an advertising boondoggle enlivened the meeting. The biggest item ...


Public lands advocacy group targets Walden, Herrera Beutler in ... - OregonLive.com

OregonLive.com

Public lands advocacy group targets Walden, Herrera Beutler in ...
OregonLive.com
A public lands advocacy group started an ad campaign targeting two Northwest Congress members, and both elected officials said they would not support any effort to erase those lands.

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Kroger is challenging Amazon (AMZN) and Walmart (WMT) in ... - Quartz

Quartz

Kroger is challenging Amazon (AMZN) and Walmart (WMT) in ...
Quartz
When Amazon entered the grocery business with the acquisition of Whole Foods this year, it was thought to be a supermarket killer. The grocery business was already facing competition from general retailers like Walmart that operate on larger scales and ...

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