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Constructing Business Advertisements


What many may consider the most important part of advertising is writing an effective ad. The information provided in a classified ad may be the deciding factor if it is successful or a, "bomb". In addition, there are three important angles to consider when writing business advertisements.

Choosing the angle of your advertising may vary depending on what is offered. Writing a business Ad is not much different than writing an essay, with the exception of a literary work. Here are three well known angles to utilize when constructing a business advertisement.

Expressive Advertisements

An expressive advertisement is very personal. Expressive ads may be a good idea for a small business wanting to utilize a personal approach. Think of writing an excerpt of the day in a journal. As the writer of the advertisement, express personal feelings, thoughts, or opinions related to the offerings. For example, a Business Opportunity may be advertised as, "I made over $100,000.00 in one year. I cannot believe how easy it was". This eliminates the need to use examples or testimonials, as the author becomes the example.

Persuasive Advertisements

A persuasive advertisement is used to convince the reader or change their opinion. To be successful with a persuasive ad, the writer needs to have a firm, direct, and clear point. The goal is to evoke a reaction that causes the reader to have the same point-of-view.

A common form of advertising, using a Persuasive approach, is the Governments, "Register to Vote," advertisements. They generally are direct and to the point. They provide a concise reason why the reader should register to vote, "Make your voice heard". By pointing out a simple benefit, they are achieving the task of persuasion.

Informative Advertisements

Informative advertisements provide detailed information. They explain all the details of a product or service. When constructing such an advertisement, the author should demonstrate observations, ideas, facts, statistics, or research data.

This is becoming common on the internet, as consumers are noticeably, "information hungry". Consumers want to know what they are buying. In addition, this is a wise choice if consumers cannot physically see the item for sale.

An example of Informative Advertising is an Auto Manufactures advertisement for their vehicles (Not Dealerships). They generally print large advertisements that inform readers of the Vehicles Engine Horsepower, Torque, Maintenance Schedule, Improvements from prior models, available colors, Wheelbase, seating, trunk size, etc... All the information is based on facts and research. It allows consumers to compare their vehicles to similar Models, prior to taking a test drive.

With some thought and planning, an advertiser can present their information with an angle that sells. It takes monitoring, trial and error, and careful construction. Clearly indicate the next step by including a call to action. If the audience does not recognize an ordering process, it is likely the advertisement will not produce results.

Michael Medeiros is an Entrepreneur with a background in Business and Advertising and the founder of Mjmls.

Online Classifieds, Website Directory; (www.mjmls.com)


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. November / 18 / 2018

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St. John's to Launch MS in Integrated Advertising Communications - St John's University News

St John's University News

St. John's to Launch MS in Integrated Advertising Communications
St John's University News
To give students a more competitive edge in the burgeoning field of advertising, St. John's University's College of Professional Studies is introducing a Master of Science (M.S.) program in Integrated Advertising Communications (IAC) in January 2019.


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Forbes

The State Of Advertising Has Never Been Worse
Forbes
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KFGO News

The egos disbanded? Bridging the great advertising divide
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Business Insider

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Business Insider
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Targeted Advertising Is Ruining the Internet and Breaking the World - Motherboard

Motherboard

Targeted Advertising Is Ruining the Internet and Breaking the World
Motherboard
It all started with targeted advertising, and with the new economic arrangement that Harvard Business School scholar Shoshana Zuboff calls "surveillance capitalism." Just like 20th century firms like General Motors and Ford invented mass production and ...


Facebook Holiday Advertising: How To Win When Ad Costs Rise 25% - MarTech Advisor

MarTech Advisor

Facebook Holiday Advertising: How To Win When Ad Costs Rise 25%
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Brian Bowman, CEO of Consumer Acquisition cites several research studies and walks us through how to manage the holiday ad wave and strategies for how to stay profitable when ad costs spike. Late Q4 is unlike any other advertising environment of the ...


Versa-Bands Offers Incredibly Strong, Flexible and Customizable Advertising Solution for Companies and Organizations - MarTech Series

MarTech Series

Versa-Bands Offers Incredibly Strong, Flexible and Customizable Advertising Solution for Companies and Organizations
MarTech Series
Versa-Bands recently released their line of military-grade polymer bands, intended as a top performing advertising specialty product to help companies and organizations promote in a more visible way. Available in three sizes — four-inch, seven-inch ...


Cigarette advertising lights up conversation about Aspen's ski pass art - Aspen Times

Aspen Times

Cigarette advertising lights up conversation about Aspen's ski pass art
Aspen Times
Local reaction was mixed on opening day to the Aspen Skiing Co.'s unusual lift ticket design, which features text from old cigarette advertisements. As part of Skico's "Art in Unexpected Places," the ticket design is the work of artist Hank Willis ...


Not advertising on Amazon? You're probably missing out - ClickZ

Not advertising on Amazon? You're probably missing out
ClickZ
Amazon Prime has pretty much become America's favorite department store. Where else can you get cleaning supplies, cosmetics, even high-end clothing, all in the same place and delivered right to your door? That's probably why Amazon now boasts more ...

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VEP to bring in stakeholder advertising in-house - Estes Park Trail-Gazette

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Change is on the horizon at Visit Estes Park in 2019. Aside from staff's plans to unveil their website redesign and tracking visitor metrics with more accuracy, the marketing district is about to bring their sales services in-house and with that, more ...


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