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Constructing Business Advertisements


What many may consider the most important part of advertising is writing an effective ad. The information provided in a classified ad may be the deciding factor if it is successful or a, "bomb". In addition, there are three important angles to consider when writing business advertisements.

Choosing the angle of your advertising may vary depending on what is offered. Writing a business Ad is not much different than writing an essay, with the exception of a literary work. Here are three well known angles to utilize when constructing a business advertisement.

Expressive Advertisements

An expressive advertisement is very personal. Expressive ads may be a good idea for a small business wanting to utilize a personal approach. Think of writing an excerpt of the day in a journal. As the writer of the advertisement, express personal feelings, thoughts, or opinions related to the offerings. For example, a Business Opportunity may be advertised as, "I made over $100,000.00 in one year. I cannot believe how easy it was". This eliminates the need to use examples or testimonials, as the author becomes the example.

Persuasive Advertisements

A persuasive advertisement is used to convince the reader or change their opinion. To be successful with a persuasive ad, the writer needs to have a firm, direct, and clear point. The goal is to evoke a reaction that causes the reader to have the same point-of-view.

A common form of advertising, using a Persuasive approach, is the Governments, "Register to Vote," advertisements. They generally are direct and to the point. They provide a concise reason why the reader should register to vote, "Make your voice heard". By pointing out a simple benefit, they are achieving the task of persuasion.

Informative Advertisements

Informative advertisements provide detailed information. They explain all the details of a product or service. When constructing such an advertisement, the author should demonstrate observations, ideas, facts, statistics, or research data.

This is becoming common on the internet, as consumers are noticeably, "information hungry". Consumers want to know what they are buying. In addition, this is a wise choice if consumers cannot physically see the item for sale.

An example of Informative Advertising is an Auto Manufactures advertisement for their vehicles (Not Dealerships). They generally print large advertisements that inform readers of the Vehicles Engine Horsepower, Torque, Maintenance Schedule, Improvements from prior models, available colors, Wheelbase, seating, trunk size, etc... All the information is based on facts and research. It allows consumers to compare their vehicles to similar Models, prior to taking a test drive.

With some thought and planning, an advertiser can present their information with an angle that sells. It takes monitoring, trial and error, and careful construction. Clearly indicate the next step by including a call to action. If the audience does not recognize an ordering process, it is likely the advertisement will not produce results.

Michael Medeiros is an Entrepreneur with a background in Business and Advertising and the founder of Mjmls.

Online Classifieds, Website Directory; (www.mjmls.com)


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. December / 18 / 2017

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Honesty in advertising - Nieman Journalism Lab at Harvard

Nieman Journalism Lab at Harvard

Honesty in advertising
Nieman Journalism Lab at Harvard
Taking ideologies to action: We're entering an era of advertising honesty. It is time to be truthful in what the value and experience should be and have media companies invest in the ability to facilitate and lead by example. We are actively ...


Netflix and Spotify Ask: Can Data Mining Make for Cute Ads? - The ... - New York Times

New York Times

Netflix and Spotify Ask: Can Data Mining Make for Cute Ads? - The ...
New York Times
Netflix and Spotify have turned their users' habits into marketing campaigns to the delight of some. But not everyone.

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The Path Toward Standardization In OTT Advertising - AdExchanger

AdExchanger

The Path Toward Standardization In OTT Advertising
AdExchanger
For example, Nielsen and comScore are making more headway in providing reach, frequency and GRP measurement for OTT at the campaign level. But despite great progress, our industry will need to drive toward standardization for OTT advertising to truly ...


Amazon Prime may be investigated after late delivery complaints - Business Insider

Business Insider

Amazon Prime may be investigated after late delivery complaints
Business Insider
Online retail giant Amazon may be investigated by the Advertising Standards Authority after Prime customers complained the one-day delivery time was not being met. Amazon Prime customers, who pay for a premium next day delivery service, have also taken ...
Advertising Standards considers inquiry into Amazon PrimeBBC News
Advertising authority considers complaints over Amazon Prime delivery timesThe Independent
Amazon Prime faces probe over Christmas delivery failures as customers say they have waited FOUR DAYS for their ...Daily Mail
Telegraph.co.uk -The Guardian -City A.M.
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WISeKey to promote WISeCoin Cryptocurrency for the Advertising Market to Tokenize Consumer Attention - Nasdaq

WISeKey to promote WISeCoin Cryptocurrency for the Advertising Market to Tokenize Consumer Attention
Nasdaq
The combination of Consumer Identities (WISeID) with Consumer Attention Tokenization (WISeCoin) creates an Authenticated Consumer Attention, which is a key requirement for effective advertising and converting contacts into contracts. Brands using the ...

and more »

The Advertising ID Consortium Announces New Member Companies - Mobile Marketing Watch

The Advertising ID Consortium Announces New Member Companies
Mobile Marketing Watch
Ahead of the weekend, The Advertising ID Consortium — the open identity solution for the digital advertising ecosystem — announced new platform partners that have agreed to join the Consortium in addition to the three founding members — AppNexus ...


War on Trump: Major advertisers plunge into politics - Washington Times

Washington Times

War on Trump: Major advertisers plunge into politics
Washington Times
The influential advertising-trade association 4A's released earlier this year a survey that found that 58 percent of Americans frown when established commercial brands “get political” and take sides on complicated issues. “Consumers are not looking to ...


Disney's Advertising Empire Could Get More High-Tech After Fox Purchase - Variety

Variety

Disney's Advertising Empire Could Get More High-Tech After Fox Purchase
Variety
With an acquisition of a good chunk of 21st Century Fox, Disney takes control over many things it does not currently have. Its cable networks target families, kids, and young teens. Fox's outlets go after people interested in big-swing drama and ...

and more »

Vpon Releases Hong Kong Quarter 3 Mobile Advertising Statistics & Trends Data Report - Markets Insider

Vpon Releases Hong Kong Quarter 3 Mobile Advertising Statistics & Trends Data Report
Markets Insider
HONG KONG, Dec. 18, 2017 /PRNewswire/ -- Vpon Big Data Group, an Asia's leading big data ad tech company, releases its Hong Kong Quarter 3 Mobile Advertising Statistics & Trends Data Report, unveiling consumer's digital behavior when consuming products ...

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Facebook will no longer always divert international advertising revenue to Ireland - TechCrunch

TechCrunch

Facebook will no longer always divert international advertising revenue to Ireland
TechCrunch
Facebook today said it is shifting to a “local selling structure” in countries outside the U.S., in which its advertising revenue in that country will be recorded by their local company in the country. That means that rather than directly route its ...
Facebook to book advertising revenue locally amid political pressureCNBC
Moving to a Local Selling Model | Facebook NewsroomFacebook Newsroom
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