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Turn Your Ad Copy into a Goldmine!


Today, more than ever, it is crucial that your ad copy explodes the reader's curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action? Invoking a reader's call to action can be communicated in various effective ways. Great ad copy is more than simply plain conversation; it takes special style. The words must be ordered in such a way that they unlock the reader's mind and walk right in.

Think about your ad copy for a moment. Does it inspire and thrust you into a blind rush to action? If not, take a giant step into increased profits today by enhancing your ad copy with the following tips.

CALL TO ACTION

To some, this might seem like an obvious step in crafting great ad copy. However, it is left out time and time again. Readers need to be told what you want them to do. Consider the following two examples:

Ad One: We guarantee you will lose up to 50 pounds safely with our new diet pill!

Ad Two: Take our new diet pill today and lose up to 50 pounds safely-guaranteed!

You probably noticed that Ad Two has a stronger pull to action. Ad One represents a common advertising line seen today. There is no call to action in this line. It hopes you will come to the conclusion that you need to take their pill. Ad Two is not only telling you the same information but also commanding that you take the pill and do so now.

WEAK PURSUASION

Weak persuasion attempts in your ad copy will completely destroy any chance for action you had. Many times ad copy can make calls to action that are too subtle. When this happens, the whole attempt is out the window. Let's take a peak at a couple examples:

Ad Copy One:

Our new patented technology will assist you in promoting your website to its fullest potential. Order your copy of XYZ today!

Ad Copy Two:

Our new patented technology will assist you in promoting your website to its fullest potential. You'll wonder how you ever managed without it. Order your copy of XYZ right now!

Ad Copy One, while having a call to action, has a somewhat weak closing. It left the door wide open for the reader to ponder the action, which normally means no closure. Ad Copy Two adds a power line before the closing attempt that gives the reader the feeling of doing too much work and the thought that this tool is a requirement. Additionally, I changed "today" with "right now" to strengthen the added line. Let us look at some other persuading calls to the reader.

There are many more but this should give you an idea on how to make stronger persuading suggestions to your readers.

SINGLE WORDS

Perhaps the best way to improve your ad copy is by replacing simple common words with more descriptive ones. It is important that your ad copy reads well so don't just rapid fire in alternative words. Following are some common examples of words you might use and some excellent replacements.

Word: Good

Example: Our product is good.

Replacements Include:

Our product is top-of-the-line.

Phrase: Saves Money, Value Priced, etc.

Example: Our product is cheap.

Replacements Include:

Our product pays for itself.

Word: Money Making

Example: Our product will make you money.

Replacements Include:

With our product you will make money the easy way.

With a little crafting you can turn ordinary ad copy into a goldmine. Read through your ad copy many times to find the holes. Every word written down or spoken to a potential customer must make a statement. Competition on the business gridiron is brutal and you simply can not afford to drop the ball when it comes to ad copy. For more helpful tips, please visit Internet Business Entrepreneur.

©2005 Jason Andrew Martin LLC

Jason A. Martin has been conducting business on the Internet for 11 years. He is a free-lance writer on many topics and is currently working on obtaining a degree in Journalism and Law.

His official blog can be viewed at: Jason A. Martin


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. July / 14 / 2020

CommerceIQ Launches Industry’s First Advertising Managed Service Enabling Consumer Brands - MarTech Series
CommerceIQ Launches Industry’s First Advertising Managed Service Enabling Consumer Brands  MarTech Series

Black advertising employees report 'unsafe' work environments, survey reveals - Agencies - MM&M - Medical Marketing and Media
Black advertising employees report 'unsafe' work environments, survey reveals - Agencies - MM&M  Medical Marketing and Media

AcuityAds Provides Update on Advertising Automation Platform Development - PRNewswire
AcuityAds Provides Update on Advertising Automation Platform Development  PRNewswire

Biden is advertising in Texas. That’s ominous for Trump. - The Washington Post
Biden is advertising in Texas. That’s ominous for Trump.  The Washington Post

Zimmerman Advertising CEO Is Stepping Down After Nearly 6 Years - Adweek
Zimmerman Advertising CEO Is Stepping Down After Nearly 6 Years  Adweek

App Annie Ascend Unlocks Mobile Advertising and Monetization - PRNewswire
App Annie Ascend Unlocks Mobile Advertising and Monetization  PRNewswire

IAB US Podcast Advertising Revenue Study: FY 2019 & 2020 COVID-19 Impact - IAB
IAB US Podcast Advertising Revenue Study: FY 2019 & 2020 COVID-19 Impact  IAB

Amp spotlight: Straight talk on racism in advertising—and where to go from here - AdAge.com
Amp spotlight: Straight talk on racism in advertising—and where to go from here  AdAge.com

Kochava Fundamentally Changes Digital Advertising with a Unified Privacy-First Identity Solution - Business Wire
Kochava Fundamentally Changes Digital Advertising with a Unified Privacy-First Identity Solution  Business Wire

Weis Markets ups its digital advertising game - Supermarket News
Weis Markets ups its digital advertising game  Supermarket News

AdAdapted, Leading Add-to-List Mobile Advertising Platform, Secures Series A Funding - Food Dive
AdAdapted, Leading Add-to-List Mobile Advertising Platform, Secures Series A Funding  Food Dive

Alphabet's Non-Advertising Revenue Grows Fast - Seeking Alpha
Alphabet's Non-Advertising Revenue Grows Fast  Seeking Alpha

National Advertising Division Issues Decision on “100% Natural,” Satiety, and Curbing Cravings Claims - JD Supra
National Advertising Division Issues Decision on “100% Natural,” Satiety, and Curbing Cravings Claims  JD Supra

BYU advertising student promotes racial equality in Utah - The Daily Universe - Universe.byu.edu
BYU advertising student promotes racial equality in Utah - The Daily Universe  Universe.byu.edu

Advertising agency to give away $15K to women-owned businesses - Lima Ohio
Advertising agency to give away $15K to women-owned businesses  Lima Ohio

Globo Named Anchor Partner Of Plug And Play's Media & Advertising Program - WFMZ Allentown
Globo Named Anchor Partner Of Plug And Play's Media & Advertising Program  WFMZ Allentown

Ninth Circuit Finds No Coverage Under Advertising Liability Policy for Walmart’s Floor Display of Goods and Services Supplied by Insured Apparel Vendor - JD Supra
Ninth Circuit Finds No Coverage Under Advertising Liability Policy for Walmart’s Floor Display of Goods and Services Supplied by Insured Apparel Vendor  JD Supra

German court rules Tesla's 'Autopilot' is false advertising - Tech Xplore
German court rules Tesla's 'Autopilot' is false advertising  Tech Xplore

Tribune, business partners earn state advertising awards | Business - Walton Tribune
Tribune, business partners earn state advertising awards | Business  Walton Tribune

Lamar Advertising signs deal with Allegiant Stadium - Las Vegas Review-Journal
Lamar Advertising signs deal with Allegiant Stadium  Las Vegas Review-Journal

Google promises Fitbit data won’t be used for advertising - SlashGear
Google promises Fitbit data won’t be used for advertising  SlashGear

Mediaocean buys 4C Insights to form TV advertising giant - FierceVideo
Mediaocean buys 4C Insights to form TV advertising giant  FierceVideo

Taxing Digital Advertising Is a Bad Idea...So Is Taxing Traditional Advertising - RealClearMarkets
Taxing Digital Advertising Is a Bad Idea...So Is Taxing Traditional Advertising  RealClearMarkets

DealerSocket's DealerFire, Stream Companies partner to boost store advertising - Auto Remarketing
DealerSocket's DealerFire, Stream Companies partner to boost store advertising  Auto Remarketing

How Facebook keeps its biggest advertisers happy - Los Angeles Times
How Facebook keeps its biggest advertisers happy  Los Angeles Times

eMarketer Podcast: Digital Advertising Headwinds, Valuing Customer Data and What Comes After Coronavirus Ads? - eMarketer
eMarketer Podcast: Digital Advertising Headwinds, Valuing Customer Data and What Comes After Coronavirus Ads?  eMarketer

Three consumer trends impacting advertising in the reopening - MobileMarketing Magazine
Three consumer trends impacting advertising in the reopening  MobileMarketing Magazine

National advertising awards for Kapiolani CC students - UH System Current News
National advertising awards for Kapiolani CC students  UH System Current News

New president at American Advertising Federation Pittsburgh - Pittsburgh Business Times
New president at American Advertising Federation Pittsburgh  Pittsburgh Business Times

Is this advertising's best ever optical illusion? - Creative Bloq
Is this advertising's best ever optical illusion?  Creative Bloq

Apple disrupts digital advertising—again - AdAge.com
Apple disrupts digital advertising—again  AdAge.com

Provincetown strategically advertising to visitors during pandemic - News - Wicked Local Wellfleet
Provincetown strategically advertising to visitors during pandemic - News  Wicked Local Wellfleet

‘It’s just one big family’: VCU grads, students bring virtual ‘summer camp’ to life for advertising students - 8News
‘It’s just one big family’: VCU grads, students bring virtual ‘summer camp’ to life for advertising students  8News

The 2021 Ford Bronco Blitz Begins Tonight—Without Social Media Advertising - The Drive
The 2021 Ford Bronco Blitz Begins Tonight—Without Social Media Advertising  The Drive

P&G advertising morphs into movie making - Cincinnati Business Courier
P&G advertising morphs into movie making  Cincinnati Business Courier

Social media advertising and gambling - how to prove draws and competitions are legal - Lexology
Social media advertising and gambling - how to prove draws and competitions are legal  Lexology

The Revitalization Of Print Advertising - Forbes
The Revitalization Of Print Advertising  Forbes

PepsiCo will return to social media advertising when they better manage hate speech: CFO - Yahoo Finance
PepsiCo will return to social media advertising when they better manage hate speech: CFO  Yahoo Finance

Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them. - CNN
Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them.  CNN

Facebook May Ban Political Advertising - Variety
Facebook May Ban Political Advertising  Variety

How to achieve brand safety in digital advertising - SmartBrief
How to achieve brand safety in digital advertising  SmartBrief

J.P. Morgan updates outdoor advertising firm estimates - Seeking Alpha
J.P. Morgan updates outdoor advertising firm estimates  Seeking Alpha

Telco Digital Advertising Market Latest Trends, Share, Growth Industry Analysis and Forecast to 2027 - Apsters News
Telco Digital Advertising Market Latest Trends, Share, Growth Industry Analysis and Forecast to 2027  Apsters News

Black Lives Matter: what have advertising's biggest agencies promised? - The Drum
Black Lives Matter: what have advertising's biggest agencies promised?  The Drum

Outdoor Advertising Machine Market Size, Global Analytical Overview, Key Players, Regional Demand, Trends and Forecast To 2026 - Cole of Duty
Outdoor Advertising Machine Market Size, Global Analytical Overview, Key Players, Regional Demand, Trends and Forecast To 2026  Cole of Duty

Trends of Social Media Advertising Software Market Reviewed for 2020 with Industry Outlook to 2026 - Cole of Duty
Trends of Social Media Advertising Software Market Reviewed for 2020 with Industry Outlook to 2026  Cole of Duty

Blockchain in Media, Advertising, and Entertainment Market is Thriving Worldwide | IBM, Microsoft, SAP - Cole of Duty
Blockchain in Media, Advertising, and Entertainment Market is Thriving Worldwide | IBM, Microsoft, SAP  Cole of Duty

TikTok's new offering for small advertisers could help it lure them from Facebook - CNBC
TikTok's new offering for small advertisers could help it lure them from Facebook  CNBC

Global Digital Display Advertising Market to Witness Explosive Rise by 2027 - Cole of Duty
Global Digital Display Advertising Market to Witness Explosive Rise by 2027  Cole of Duty

Insurance Advertising Market Competitive Landscape 2020 – 2027, COVID-19 Spread Analysis With Top Key Players – American Family Mutual, Hastings Insurance, The Progressive Corporation, Farmers Insurance Group, Allstate Corporation, etc. - Cole of Duty
Insurance Advertising Market Competitive Landscape 2020 – 2027, COVID-19 Spread Analysis With Top Key Players – American Family Mutual, Hastings Insurance, The Progressive Corporation, Farmers Insurance Group, Allstate Corporation, etc.  Cole of Duty

Facebook Audience Network, AppsFlyer launch in-app advertising measurement solution - ETBrandEquity.com
Facebook Audience Network, AppsFlyer launch in-app advertising measurement solution  ETBrandEquity.com

First Week of August 21st Options Trading For Lamar Advertising (LAMR) - Nasdaq
First Week of August 21st Options Trading For Lamar Advertising (LAMR)  Nasdaq

As games resume, sports media tries to rebound from advertising 'wasteland' - PitchBook News & Analysis
As games resume, sports media tries to rebound from advertising 'wasteland'  PitchBook News & Analysis

Ad Boycott of Facebook Keeps Growing - The New York Times
Ad Boycott of Facebook Keeps Growing  The New York Times

Hell's Creative Defeats IBM Watson AI in The Drum Advertising Awards - PR Web
Hell's Creative Defeats IBM Watson AI in The Drum Advertising Awards  PR Web

Peacock spent 70% more on advertising in build up to launch than Disney+ - Digital TV Europe
Peacock spent 70% more on advertising in build up to launch than Disney+  Digital TV Europe

The Future of Advertising: New content delivery models bring opportunities for advertisers - AdNews
The Future of Advertising: New content delivery models bring opportunities for advertisers  AdNews

Inflight Advertising Market Report Provide the Development Strategies Adopted by Key Industry Players to Understand Competitive Scenario of the Global Inflight Advertising Market - Cole of Duty
Inflight Advertising Market Report Provide the Development Strategies Adopted by Key Industry Players to Understand Competitive Scenario of the Global Inflight Advertising Market  Cole of Duty

Global Digital Video Advertising Market Growth Data Analysis 2020-2025 - Cole of Duty
Global Digital Video Advertising Market Growth Data Analysis 2020-2025  Cole of Duty

As Facebook Boycott Grows, Advertisers Grapple With Race - The New York Times
As Facebook Boycott Grows, Advertisers Grapple With Race  The New York Times

Facebook just lost one of the biggest advertisers in the world for the rest of 2020 - NBC News
Facebook just lost one of the biggest advertisers in the world for the rest of 2020  NBC News

Global Internet Advertising Market Forecast 2020-2026|• Facebook • Linkedin • Twitter • Soho • EBay • Alibaba - Cole of Duty
Global Internet Advertising Market Forecast 2020-2026|• Facebook • Linkedin • Twitter • Soho • EBay • Alibaba  Cole of Duty

Global Smart Advertising Market Data Statistics Analysis 2020-2025 - Cole of Duty
Global Smart Advertising Market Data Statistics Analysis 2020-2025  Cole of Duty

As Advertisers Leave Facebook, Disney Could Benefit - The Motley Fool
As Advertisers Leave Facebook, Disney Could Benefit  The Motley Fool

Global Interactive Advertising Market Expected to Reach Highest CAGR by 2025 : Grey Advertising, Wieden+Kennedy, Butler, Shine, Stern & Partners, Ogilvy & Mather - Cole of Duty
Global Interactive Advertising Market Expected to Reach Highest CAGR by 2025 : Grey Advertising, Wieden+Kennedy, Butler, Shine, Stern & Partners, Ogilvy & Mather  Cole of Duty

How to Approve Website Advertising with Google AdSense - Women Love Tech
How to Approve Website Advertising with Google AdSense  Women Love Tech

The CEO of a major advertising trade group says the Facebook boycott is a turning point - CNBC
The CEO of a major advertising trade group says the Facebook boycott is a turning point  CNBC

TV broadcasters see resurgence in advertisements, discounts and bonuses in process of being phased out - Economic Times
TV broadcasters see resurgence in advertisements, discounts and bonuses in process of being phased out  Economic Times

Verizon CEO explains why the company paused advertising on Facebook - CNBC
Verizon CEO explains why the company paused advertising on Facebook  CNBC

Bill Belichick is doing his job filming a Subway advertisement - Arizona Sports
Bill Belichick is doing his job filming a Subway advertisement  Arizona Sports

The state of advertising has still never been better - Campaign US
The state of advertising has still never been better  Campaign US

In-Game Advertising Market Size 2020 – 2027, Leading Companies – Giftgaming, Google Adscape Media, Electronic Arts Inc, Engage Advertising, Motive Interative Inc., etc. (Based on COVID-19 Outbreak) - Cole of Duty
In-Game Advertising Market Size 2020 – 2027, Leading Companies – Giftgaming, Google Adscape Media, Electronic Arts Inc, Engage Advertising, Motive Interative Inc., etc. (Based on COVID-19 Outbreak)  Cole of Duty

Advertising: Digital ad volumes dip in Q2 2020 - ETBrandEquity.com
Advertising: Digital ad volumes dip in Q2 2020  ETBrandEquity.com

EGBA - Black market looms on Spain if government proceeds with its advertising blackout - SBC News
EGBA - Black market looms on Spain if government proceeds with its advertising blackout  SBC News

Facebook prepares to dig in as advertising boycott continues - NBC News
Facebook prepares to dig in as advertising boycott continues  NBC News

Massive Report on Advertising Video Market 2020 COVID-19 Impact, Share, Trend, Segmentation and Forecast to 2025 |Tubi Inc, PopcornFlix, The Roku ChannelZype Inc , Muvi LLC - 3rd Watch News
Massive Report on Advertising Video Market 2020 COVID-19 Impact, Share, Trend, Segmentation and Forecast to 2025 |Tubi Inc, PopcornFlix, The Roku ChannelZype Inc , Muvi LLC  3rd Watch News

Digital Advertising Platforms Market 2020-Global Industry Trends, Share, Growth Insight, Size, Competitive Analysis, Statistics, Regional, And Global Forecast to 2026 - Cole of Duty
Digital Advertising Platforms Market 2020-Global Industry Trends, Share, Growth Insight, Size, Competitive Analysis, Statistics, Regional, And Global Forecast to 2026  Cole of Duty

Mobile Advertising Is Now Bigger Than TV, But It’s Still Dull - Forbes
Mobile Advertising Is Now Bigger Than TV, But It’s Still Dull  Forbes

Advertising Plugin for WordPress Threatens Full Site Takeovers - Threatpost
Advertising Plugin for WordPress Threatens Full Site Takeovers  Threatpost

Global Programmatic Advertising Display Market-Industry Size, Shares, Growth, Outlook, Revenue, Status and Forecast 2026 - Cole of Duty
Global Programmatic Advertising Display Market-Industry Size, Shares, Growth, Outlook, Revenue, Status and Forecast 2026  Cole of Duty

A thank you to our advertisers, readers for COVID-19 support – The News Journal - The News Journal
A thank you to our advertisers, readers for COVID-19 support – The News Journal  The News Journal

Latest innovative report on Contextual Advertising Market with Top Key players like Media.Net, Facebook, IAC, Amobee, Flurry, Yahoo, Sap, Amazon.Com, Millennial Media, Marketo, Google, Microsoft, Aol, Adobe Systems, and Twitter - 3rd Watch News
Latest innovative report on Contextual Advertising Market with Top Key players like Media.Net, Facebook, IAC, Amobee, Flurry, Yahoo, Sap, Amazon.Com, Millennial Media, Marketo, Google, Microsoft, Aol, Adobe Systems, and Twitter  3rd Watch News

Online Advertising Market Future Outlook to 2027| Google, Adobe, Amazon.com, Baidu, Facebook, IAC, LinkedIn, Microsoft, Twitter, Yahoo - Cole of Duty
Online Advertising Market Future Outlook to 2027| Google, Adobe, Amazon.com, Baidu, Facebook, IAC, LinkedIn, Microsoft, Twitter, Yahoo  Cole of Duty

Global Advertising Agency Billing Software Market 2020, Analysis by Growing Demand, Types, Application, Top Trends, User-Demand and Opportunities Assessment till 2025 - Sports Skylark
Global Advertising Agency Billing Software Market 2020, Analysis by Growing Demand, Types, Application, Top Trends, User-Demand and Opportunities Assessment till 2025  Sports Skylark

Microsoft And Sony Are Suspending Facebook Advertising, But It’s Less Noble Than It Sounds - Forbes
Microsoft And Sony Are Suspending Facebook Advertising, But It’s Less Noble Than It Sounds  Forbes

Advertising budgets fall fastest in 20 years | Business - The Times
Advertising budgets fall fastest in 20 years | Business  The Times

How to set up for success in global TV advertising - Mediatel News
How to set up for success in global TV advertising  Mediatel News

Advertisers reminded to take care as ABAC reports latest quarterly breaches - CMO
Advertisers reminded to take care as ABAC reports latest quarterly breaches  CMO

Gideon, Republicans trade advertising jabs over allegations against ex-lawmaker - Press Herald
Gideon, Republicans trade advertising jabs over allegations against ex-lawmaker  Press Herald

The advertising business is becoming less cyclical—and more concentrated - The Economist
The advertising business is becoming less cyclical—and more concentrated  The Economist

Coca-Cola pauses advertising on all social media platforms globally - CNBC
Coca-Cola pauses advertising on all social media platforms globally  CNBC

Verizon is pulling advertising from Facebook and Instagram - CNBC
Verizon is pulling advertising from Facebook and Instagram  CNBC

What’s Digital Commerce Advertising and what tools can help? - MarTech Today
What’s Digital Commerce Advertising and what tools can help?  MarTech Today

Why digital OOH advertising is especially effective right now - Marketing Dive
Why digital OOH advertising is especially effective right now  Marketing Dive

Physicians group calls for legislation to regulate digital advertising and its effect on kids - CNN
Physicians group calls for legislation to regulate digital advertising and its effect on kids  CNN

An Introduction To TV Advertising: The Upfronts - AdExchanger
An Introduction To TV Advertising: The Upfronts  AdExchanger

Google Analytics Adds Predictive Features for Advertisers - Search Engine Journal
Google Analytics Adds Predictive Features for Advertisers  Search Engine Journal

Here are the major brands that have pulled ads from Facebook - MarketWatch
Here are the major brands that have pulled ads from Facebook  MarketWatch

CFOs, You Paid For What In Digital Advertising? - Forbes
CFOs, You Paid For What In Digital Advertising?  Forbes

Visualizing the COVID-19 Impact on Advertising Spend - Visual Capitalist
Visualizing the COVID-19 Impact on Advertising Spend  Visual Capitalist

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