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What's The Frequency?


The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree. Consider the following list of how advertising frequency equates to advertising effectiveness. Thomas Smith wrote this in 1885:

* The first time a man looks at an advertisement, he does not see it.

* The second time, he does not notice it.

* The third time, he is conscious of its existence.

* The fourth time, he faintly remembers having seen it before.

* The fifth time, he reads it.

* The sixth time, he turns up his nose at it.

* The seventh time, he reads it through and says, "Oh brother!"

* The eighth time, he says, "Here's that confounded thing again!"

* The ninth time, he wonders if it amounts to anything.

* The tenth time, he asks his neighbor if he has tried it.

* The eleventh time, he wonders how the advertiser makes it pay.

* The twelfth time, he thinks it must be a good thing.

* The thirteenth time, he thinks perhaps it might be worth something.

* The fourteenth time, he remembers wanting such a thing a long time.

* The fifteenth time, he is tantalized because he cannot afford to buy it.

* The sixteenth time, he thinks he will buy it some day.

* The seventeenth time, he makes a memorandum to buy it.

* The eighteenth time, he swears at his poverty.

* The nineteenth time, he counts his money carefully.

* The twentieth time he sees the ad, he buys what it is offering.

Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. November / 13 / 2018

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Stan Lee hated bad car ads, and appeared in some pretty good ones - AdAge.com

AdAge.com

Stan Lee hated bad car ads, and appeared in some pretty good ones
AdAge.com
Much like the characters he created, Lee appeared in commercials from time to time over the years. He also had a disdain for certain kinds of advertising--namely, bad car ads. In one of the "Stan's Rants" he delivered on YouTube, he complained about ...

and more »

Nicolas Mahut wants Tour Finals hoardings changed after injuring ... - Telegraph.co.uk

The Sun

Nicolas Mahut wants Tour Finals hoardings changed after injuring ...
Telegraph.co.uk
Blood was shed on the doubles court on Monday as Nicolas Mahut collided painfully with an advertising board at the back of the court.
Nicolas Mahut in spectacular fall after tumbling over advertising ...The Sun
ATP Finals: Mate Pavic accuses Nicolas Mahut of faking injury after ...Metro

all 14 news articles »

Top 5 out-of-home advertising trends - Marketing Dive

Top 5 out-of-home advertising trends
Marketing Dive
Delta Airlines and Equinox Fitness showcased how digital is changing billboard advertising with a campaign this summer that used real-time flight data to encourage international travelers arriving at Los Angeles International Airport to "sweat away ...


A Majority Of Apps For Kids Have Advertising, New Research Finds - WCCO | CBS Minnesota

WCCO | CBS Minnesota

A Majority Of Apps For Kids Have Advertising, New Research Finds
WCCO | CBS Minnesota
Kids are doing more than watching videos and playing games on phones and tablets. New research shows 95 percent of preschool apps contain some kind of advertising. Alise McGregor, owner of Little Newtons Early Education Centers, joins us with ...


Q&A: Dong Jin Son – 'The Purpose of Advertising is to go Further' - Branding in Asia Magazine

Branding in Asia Magazine

Q&A: Dong Jin Son – 'The Purpose of Advertising is to go Further'
Branding in Asia Magazine
The purpose of advertising is to go further and to create brand advocates, and I think it is the core value that AME pursues. This is consistent with where recent advertising marketing should be headed. It encourages all the ad men worldwide to be ...


The Pitch: Advertising and marketing news for 11.13.18 - RichmondBizSense

RichmondBizSense

The Pitch: Advertising and marketing news for 11.13.18
RichmondBizSense
Torx picked up new work for two clients. Virginia Lawyers Helping Lawyers, the state chapter of a nonprofit lawyer assistance program, hired the firm for a website redesign, branding refresh and to assist with marketing strategy development. Louisa ...


Google is advertising in print magazines and you can't tell - Quartz

Quartz

Google is advertising in print magazines and you can't tell
Quartz
The government body states that its guides “reflect the basic truth-in-advertising principle that endorsements must be honest and not misleading.” As such, if the endorser has been paid or given something of value to tout the product, disclosure is a ...


Yankees said to be buying back YES network from Fox, Disney - AdAge.com

AdAge.com

Yankees said to be buying back YES network from Fox, Disney
AdAge.com
... even though it's unlikely to be included in any sale, according to people who have reviewed the material. RSNs are lucrative because the audience is made up of die-hard fans consuming a live event. That makes it easier to target viewers with ...

and more »

Yelp Plunges on "Short-Term" Advertising Weakness - Motley Fool

Motley Fool

Yelp Plunges on "Short-Term" Advertising Weakness
Motley Fool
While the shift to non-term advertising has opened our sales funnel, it has also made our results more sensitive to short-term operational issues. We have begun to address a number of the issues that impacted our third quarter results; however, we ...

and more »

Inclusion In Advertising And Media Is Recognized In AdvancingDiversity.org's Hall Of Honors - Forbes

Forbes

Inclusion In Advertising And Media Is Recognized In AdvancingDiversity.org's Hall Of Honors
Forbes
The awards recognize and honor best practices for advancing diversity and inclusion, and were created last year by one of the advertising and media industry's best-known thought leaders, Jack Myers. They're produced by Myers' AdvancingDiversity.org ...


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