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What's The Frequency?


The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree. Consider the following list of how advertising frequency equates to advertising effectiveness. Thomas Smith wrote this in 1885:

* The first time a man looks at an advertisement, he does not see it.

* The second time, he does not notice it.

* The third time, he is conscious of its existence.

* The fourth time, he faintly remembers having seen it before.

* The fifth time, he reads it.

* The sixth time, he turns up his nose at it.

* The seventh time, he reads it through and says, "Oh brother!"

* The eighth time, he says, "Here's that confounded thing again!"

* The ninth time, he wonders if it amounts to anything.

* The tenth time, he asks his neighbor if he has tried it.

* The eleventh time, he wonders how the advertiser makes it pay.

* The twelfth time, he thinks it must be a good thing.

* The thirteenth time, he thinks perhaps it might be worth something.

* The fourteenth time, he remembers wanting such a thing a long time.

* The fifteenth time, he is tantalized because he cannot afford to buy it.

* The sixteenth time, he thinks he will buy it some day.

* The seventeenth time, he makes a memorandum to buy it.

* The eighteenth time, he swears at his poverty.

* The nineteenth time, he counts his money carefully.

* The twentieth time he sees the ad, he buys what it is offering.

Harry Hoover is managing principal of Hoover ink PR, http://www.hoover-ink.com. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Duke Energy, Levolor, North Carolina Tourism, Ty Boyd Executive Learning Systems, VELUX and Verbatim.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. March / 22 / 2019

Asia’s AnyMind pulls in another $8M and expands into outdoor advertising - TechCrunch
Asia’s AnyMind pulls in another $8M and expands into outdoor advertising  TechCrunch

Asia-focused marketing startup AnyMind Group has landed a further $8 million in funding to close out its Series B round and expand into new verticals.


Advertising Week Europe Briefing: Audio’s coming of age - Digiday
Advertising Week Europe Briefing: Audio’s coming of age  Digiday

Both the proliferation of smart speakers and the popularity of podcasts are pushing advertisers to think harder about audio. Advertisers are now seeing voice as ...


How measurable is online advertising? - Science Daily
How measurable is online advertising?  Science Daily

New research sheds light on whether common approaches for online advertising measurement are as reliable and accurate as the 'gold standard' of large-scale ...


Google Fined $1.7 Billion by E.U. for Unfair Advertising Rules - The New York Times
Google Fined $1.7 Billion by E.U. for Unfair Advertising Rules  The New York Times

LONDON — European authorities on Wednesday fined Google 1.5 billion euros for antitrust violations in the online advertising market, continuing its efforts to ...


Facebook settles 5 advertising discrimination lawsuits - Marketplace APM
Facebook settles 5 advertising discrimination lawsuits  Marketplace APM

It's no secret that nearly all of Facebook's revenue comes from advertising. But did you know Facebook is accused of allowing advertisers to discriminate against ...


U.S. lawsuit on hotels' internet advertising moves forward - KFGO News
U.S. lawsuit on hotels' internet advertising moves forward  KFGO News

WASHINGTON (Reuters) - A federal judge on Thursday rebuffed a request by hotel chains including Hyatt Hotels Corp, Marriott International Inc and Wyndham ...


MillerCoors sues Anheuser-Busch InBev, claiming false advertising - The Washington Post
MillerCoors sues Anheuser-Busch InBev, claiming false advertising  The Washington Post

A fight between beer giants escalated Thursday when MillerCoors filed a lawsuit against Anheuser-Busch InBev, claiming the maker of Bud Light spent more ...


In 2020, Native Advertising will be More Programmatic and Mobile - but Less Social - Social Media Today
In 2020, Native Advertising will be More Programmatic and Mobile - but Less Social  Social Media Today

A report, recently published by eMarketer, presents its predictions by juxtaposing 2018 numbers with 2020 estimates. It concludes that in 2020, native ...


Clorox tells Lysol to clean up its act in false-advertising lawsuit - USA TODAY
Clorox tells Lysol to clean up its act in false-advertising lawsuit  USA TODAY

Clorox is suing the maker of Lysol for false advertising and telling its competitor to come clean on its ads.


Facebook agrees to overhaul targeted advertising system for job, housing and loan ads after discrimination complaints - The Washington Post
Facebook agrees to overhaul targeted advertising system for job, housing and loan ads after discrimination complaints  The Washington Post

Facebook on Tuesday agreed to overhaul its lucrative targeted advertising system to settle accusations that landlords, lenders and employers use the platform to ...


Is Advertising Making Us Miserable? New Study Says It May Be So - Cinema Blend
Is Advertising Making Us Miserable? New Study Says It May Be So  Cinema Blend

Reporting on movies, television, video games, and pop culture CINEMABLEND is the go-to source for today's plugged-in generation.


Hardware Stores Find "True Value" In Hyper-Local Advertising - Forbes
Hardware Stores Find "True Value" In Hyper-Local Advertising  Forbes

True Value Company is embracing a “marketing-as-a-*service*” model, offering hyper-local and highly targeted marketing to stores as part of a larger program to ...


New Company Sells Advertising at Springfield Airport - AviationPros.com
New Company Sells Advertising at Springfield Airport  AviationPros.com

Airport Interactive Media (AIM) has been selected to sell advertising at the Springfield‐Branson National Airport. Involved in airport advertising for mo...


"What Great Minds Can Do" TV Commercial Wins National Advertising Awards - Seton Hall University News & Events
"What Great Minds Can Do" TV Commercial Wins National Advertising Awards  Seton Hall University News & Events

Seton Hall's Public Relations & Marketing Department was recently honored with two awards for its 'What Great Minds Can Do' commercial.


PACIFIC Digital Group hauls in eight advertising awards - PRNewswire
PACIFIC Digital Group hauls in eight advertising awards  PRNewswire

SAN DIEGO, March 21, 2019 /PRNewswire/ -- PACIFIC, the Discovery Group, won eight American Advertising Awards for one brand campaign. The group is tied ...


Milan fashion houses are hitting the wrong advertising note | Opinion - Miami Herald
Milan fashion houses are hitting the wrong advertising note | Opinion  Miami Herald

Milan fashion houses are finding that their dramatic styles and remarkable statements are looking threadbare. A recent Gucci advertisement for a blackface tunic ...


Kovels: Advertising signs can fetch high prices - Winston-Salem Journal
Kovels: Advertising signs can fetch high prices  Winston-Salem Journal

Advertising signs with bold-colored graphics, interesting product names and pictures of Uncle Sam and other patriotic designs sell for high prices.


iPinYou Partners with Weibo to Provide a More Integrated Advertising Solution across Social and Programmatic Platforms - PRNewswire
iPinYou Partners with Weibo to Provide a More Integrated Advertising Solution across Social and Programmatic Platforms  PRNewswire

WASHINGTON, March 21, 2019 /PRNewswire/ -- iPinYou, China's leading programmatic platform, recently partnered with Weibo to integrate their Chinese ...


Xaxis CEO On Transparency In The Digital Advertising Industry - Cheddar
Xaxis CEO On Transparency In The Digital Advertising Industry  Cheddar

Xaxis CEO, Nicola Bidon, spoke to Cheddar about transparency, artificial intelligence and what's next for the company. thumbnail · WATCH NEXT. Starbucks ...


Data Privacy Backlash: Is Facebook Advertising Truly Evolving? - MarTech Series
Data Privacy Backlash: Is Facebook Advertising Truly Evolving?  MarTech Series

Facebook is no different when it comes to providing building and providing privacy-related services. The leading social media advertising platform keeps ...


Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness - Search Engine Journal
Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness  Search Engine Journal

Learn the common advertising tactics used to target customers at the top of the purchase funnel and build awareness of your brand, product, or *service* .


11 Riverside City College Students Win At The American Advertising Awards - Inland Empire
11 Riverside City College Students Win At The American Advertising Awards  Inland Empire

Riverside, CA – Riverside City College had 11 students place in the American Advertising Federation Inland Empire's student design competition. In all, the 11 ...


Why Social Commerce Is Becoming ‘The Ultimate Form Of Advertising’ For CMOs—And What’s On The Horizon - Forbes
Why Social Commerce Is Becoming ‘The Ultimate Form Of Advertising’ For CMOs—And What’s On The Horizon  Forbes

The blur between *content* and commerce intensifies, and social-media platforms are working overtime to create opportunities for brands to turn consumers' ...


Here's how Snap is pitching big pharma advertisers to peel them away from Facebook - CNBC
Here's how Snap is pitching big pharma advertisers to peel them away from Facebook  CNBC

To win big pharmaceutical advertisers, Snap is positioning itself as a friendlier social network than Facebook and Twitter.


Rob Black's Winners & Losers: Google fined $1.7B over advertising abuse - KRON4
Rob Black's Winners & Losers: Google fined $1.7B over advertising abuse  KRON4

Rob also answers the viewer question, "Should I sell my stocks and buy gold?"


German courts set advertising stage for the 2020 Olympic Games in Tokyo - JD Supra
German courts set advertising stage for the 2020 Olympic Games in Tokyo  JD Supra

Although the opening ceremony of the next Olympic Games in Tokyo is still more than a year away, recent decisions of the German courts are already preparing ...


Addressable TV Is Creating New Advertising Capabilities...And They Are Not Going Away - Forbes
Addressable TV Is Creating New Advertising Capabilities...And They Are Not Going Away  Forbes

For anyone interested in the future of advertising, the capabilities of connected television (CTV) cannot be ignored. CTV is defined by ad software provider ...


Do Ryan’s toys and other YouTube unboxing videos exploit children? - Vox.com
Do Ryan’s toys and other YouTube unboxing videos exploit children?  Vox.com

This January, the public prosecutor's office in São Paulo, Brazil, announced it was suing Google, accusing its video-sharing platform YouTube of “engaging in ...


On the Same Page: Blockchain for the Advertising Industry | Legaltech News - Law.com
On the Same Page: Blockchain for the Advertising Industry | Legaltech News  Law.com

While inflated expectations abound the advertising industry is emerging as one of the more immediate substantive and compelling use cases for blockchain ...


“We Don’t Have Any Advertising, So We Don’t Sell Any Data”: Can Netflix Take Over the World Without Turning Evil? - Vanity Fair
“We Don’t Have Any Advertising, So We Don’t Sell Any Data”: Can Netflix Take Over the World Without Turning Evil?  Vanity Fair

Netflix appears to be making a strategic calculation by describing itself as an “entertainment company.” Silicon Valley, after all, has become synonymous with the ...


Advertising Week Europe briefing: 5 themes that will dominate the week - Digiday
Advertising Week Europe briefing: 5 themes that will dominate the week  Digiday

Thousands of media and marketing professionals will descend on Piccadilly Circus, London this week for the seventh annual Advertising Week Europe. Across ...


New Zealand shooting: Facebook faces advertising boycott over live-stream - CBS News
New Zealand shooting: Facebook faces advertising boycott over live-stream  CBS News

Two business associations in New Zealand say companies should stop advertising on Facebook after an anti-Islam terrorist used the platform to livestream his ...


EU regulators fine Google $1.7 billion in online advertising case - Kennebec Journal & Morning Sentinel
EU regulators fine Google $1.7 billion in online advertising case  Kennebec Journal & Morning Sentinel

BRUSSELS — European Union regulators have fined Google $1.7 billion for abusing its dominant role in online advertising, the third big antitrust penalty they've ...


A Few Pioneering Women Every Advertising Industry Pro Should Know - Forbes
A Few Pioneering Women Every Advertising Industry Pro Should Know  Forbes

As we celebrate Women's History Month and continue to work toward a more equal playing field for women behind the scenes and depicted on-screen, here's a ...


Is Amazon Courting Danger by Restricting Some Product Advertising? - 24/7 Wall St.
Is Amazon Courting Danger by Restricting Some Product Advertising?  24/7 Wall St.

Amazon has begun restricting advertising on its site for products on which Amazon does not make a profit. Given the increased scrutiny of tech giants, is this the ...


Lawsuit on hotels' internet advertising tactics moves forward - Nasdaq
Lawsuit on hotels' internet advertising tactics moves forward  Nasdaq

WASHINGTON, March 21- A class action lawsuit filed against Hyatt Hotels Corp, Marriott International, Wyndham Hotel Group and two other companies.


How do you make money from podcasts? The pros and cons of advertising and subscriptions - Recode
How do you make money from podcasts? The pros and cons of advertising and subscriptions  Recode

Jacob Weisberg and Bethany McLean from Pushkin Industries and Marshall Williams from Ad Results Advertising discuss the booming audio biz on the latest ...


2019 40 Under 40: Giselle Ugarte, Media Bridge Advertising - Minneapolis / St. Paul Business Journal
2019 40 Under 40: Giselle Ugarte, Media Bridge Advertising  Minneapolis / St. Paul Business Journal

Ugarte also has had roles at ESPN, E! Entertainment and Go 96.3 in the Twin Cities, and was the youngest correspondent at age 25 for the "Today Show" in ...


the spr agency Named No. 1 Workplace Culture for Advertising and Marketing Agencies by Ranking Arizona - Benzinga
the spr agency Named No. 1 Workplace Culture for Advertising and Marketing Agencies by Ranking Arizona  Benzinga

the spr agency, an award-winning social media and public relations agency in Scottsdale, has been named No. 1 Best Workplace Culture: Advertising/Marketing ...


NBCUniversal, Sky Combine Advanced Advertising Services - Hollywood Reporter
NBCUniversal, Sky Combine Advanced Advertising Services  Hollywood Reporter

Comcast's entertainment arm NBCUniversal and its European pay TV business Sky are bringing together their advanced advertising services to offer marketers ...


Celebrating 50 Years of Richard Wilde, BFA Advertising and BFA Design Chair - SVA Features
Celebrating 50 Years of Richard Wilde, BFA Advertising and BFA Design Chair  SVA Features

It's been a wild(e) life. SVA's beloved educator Richard Wilde, chair of the BFA Advertising and BFA Design departments, and founding partner of the acclaimed ...


Advertising Week Europe briefing: Influencer marketing under pressure to show results - Digiday
Advertising Week Europe briefing: Influencer marketing under pressure to show results  Digiday

Chatter among advertisers, publishers, agencies and influencers at Advertising Week Europe indicated that influencer marketing is finally growing up and ...


Tencent profits hit by gaming clampdown but advertising and cloud businesses keep pace - The Drum
Tencent profits hit by gaming clampdown but advertising and cloud businesses keep pace  The Drum

Tencent has announced an anticipated decline in profits for the final quarter of 2018, mostly due to the Chinese government cracking down on new game ...


Why Brands Are Flocking To Amazon Advertising - Forbes
Why Brands Are Flocking To Amazon Advertising  Forbes

In response to more investment in an advertising offering, many brands are moving beyond just experimenting with Amazon advertising, and towards shifting ...


Advertising Week Europe briefing: Broadcasters slowly unite against platform threats - Digiday
Advertising Week Europe briefing: Broadcasters slowly unite against platform threats  Digiday

At Advertising Week Europe, it seems broadcasters may be showing a more collective front against platform threats.


Soros matters: A closer look at corporate boardrooms that pulled advertising from Tucker Carlson - World Tribune
Soros matters: A closer look at corporate boardrooms that pulled advertising from Tucker Carlson  World Tribune

Special to WorldTribune, March 21, 2019. By Joe Schaeffer. A scrappy media watchdog organization uncovers a shocking truth about a popular TV news host, ...


No more infant formula advertising in The BMJ - The BMJ
No more infant formula advertising in The BMJ  The BMJ

BMJ 2019; 364 doi: https://doi.org/10.1136/bmj.l1279 (Published 21 March 2019) Cite this as: BMJ 2019;364:l1279. Article · Related *content* · Metrics ...


Vanguard Properties Launches Ad Campaigns Through Adwerx Enterprise Automated Listing Advertising Program - RisMedia.com
Vanguard Properties Launches Ad Campaigns Through Adwerx Enterprise Automated Listing Advertising Program  RisMedia.com

Vanguard Properties, an independent real estate firm with 15 offices throughout California, has implemented ad campaigns for all properties listed and sold with ...


GUEST EDITORIAL: Lawsuit targets gun manufacturers and their advertising - Glens Falls Post-Star
GUEST EDITORIAL: Lawsuit targets gun manufacturers and their advertising  Glens Falls Post-Star

It's bad enough that Congress allows military assault-style weapons to be sold to the general public, making instruments of mass carnage available for the price ...


Teikametrics Launches Hourly Bidding Algorithm for Amazon Advertising - MarTech Series
Teikametrics Launches Hourly Bidding Algorithm for Amazon Advertising  MarTech Series

Teikametrics, the leading Retail Optimization Platform (ROP) that helps brands and sellers optimize Amazon advertising campaigns, announced the launch of its ...


Tencent advertising revenue soars 44% - CampaignLive
Tencent advertising revenue soars 44%  CampaignLive

Online advertising contributed a fifth of 2018 total revenue of CNY312.7bn ($46.7bn), which rose 32%.


The definitive guide to what’s in and out at Advertising Week Europe 2019 - Digiday
The definitive guide to what’s in and out at Advertising Week Europe 2019  Digiday

Advertising Week Europe is here and with it comes four days of panels, parties and networking. To preview all the comings and goings, Digiday has compiled a ...


McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity - Adweek
McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity  Adweek

When you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe ...


Advertising watchdog rules fake autism 'cure' adverts must stop - BBC News
Advertising watchdog rules fake autism 'cure' adverts must stop  BBC News

Advertising watchdog the Advertising Standards Authority (ASA) has ordered 150 homeopaths operating in the UK to stop claiming they can cure autism.


Fox News' Tucker Carlson Continues to Lose Advertisers - Rolling Stone
Fox News' Tucker Carlson Continues to Lose Advertisers  Rolling Stone

On Wednesday morning, Fox News hosted advertisers at its New York headquarters for the first “upfronts” meeting in the network's history. The goal was to ...


Teikametrics adds hourly bidding optimization for Amazon advertising - Search Engine Land
Teikametrics adds hourly bidding optimization for Amazon advertising  Search Engine Land

Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization ...


OTA Fastest-Growing Acronym In Premium Video Advertising -- NOT OTT 03/21/2019 - MediaPost Communications
OTA Fastest-Growing Acronym In Premium Video Advertising -- NOT OTT 03/21/2019  MediaPost Communications

The following post was previously published in an earlier edition of Media Insider. Heroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do you know ...


Little Rock Advertising & Promotion Commission files lawsuit against Uber Eats - Arkansas Times
Little Rock Advertising & Promotion Commission files lawsuit against Uber Eats  Arkansas Times

Uber Eats has yet to comply with City of Little Rock law, says the Little Rock Advertising & Promotion Commission. The Little Rock A&P Commission, ...


SEC promises revised advertising rule soon - InvestmentNews
SEC promises revised advertising rule soon  InvestmentNews

The Securities and Exchange Commission is on the verge of proposing reforms to rules governing advertising, a regulation that tends to vex investment advisers ...


We Appreciate Our Advertisers - Above the Law
We Appreciate Our Advertisers  Above the Law

If you're interested in advertising on Above the Law or any other site in the Breaking Media network, please download our media kits or email ...


Trading Nation: Facebook's targeted advertising business - CNBC
Trading Nation: Facebook's targeted advertising business  CNBC

Mark Tepper of Strategic Wealth Partners discusses Facebook's headwinds with CNBC's Mike Santoli.


Advertisers can now target LinkedIn audiences using Bing Search data - OnMSFT
Advertisers can now target LinkedIn audiences using Bing Search data  OnMSFT

Specifically, advertisers will get access to Lookalike Audiences dashboards, Audience tenplates and Interest Targeting.


MedShadow Foundation Advertising Guidelines - MedShadow
MedShadow Foundation Advertising Guidelines  MedShadow

MedShadow is a nonprofit 501(c)(3) organization that does not accept advertising or support from pharmaceutical companies or medical device manufacturers.


TV's Biggest Media Companies Team Up to Create an Addressable Advertising Standard - Adweek
TV's Biggest Media Companies Team Up to Create an Addressable Advertising Standard  Adweek

For the past decade, publishers have referred to addressable as the “holy grail” of TV advertising. And now many of the industry's biggest media ...


SheSays celebrates mums in advertising with card collection - CampaignLive
SheSays celebrates mums in advertising with card collection  CampaignLive

Mother's Day cards were created by women from a variety of backgrounds.


Programmatic buying is changing digital advertising for local advertisers | BBJ - The Bellingham Business Journal
Programmatic buying is changing digital advertising for local advertisers | BBJ  The Bellingham Business Journal

Programmatic provides advertisers more options for controlling their spend and who sees their ads. sound-Sponsored. The TV series Mad Men gave the general ...


Google Stock Gains Despite EU Fine On Advertising Power Abuse - Investor's Business Daily
Google Stock Gains Despite EU Fine On Advertising Power Abuse  Investor's Business Daily

European antitrust regulators on Wednesday hit Google-parent Alphabet with a $1.7 billion fine for harming competition. Google stock climbed despite the latest ...


Can Coca-Cola Increase Its Revenue And Profitability By Slashing Its Advertising The Next Two Years? - Forbes
Can Coca-Cola Increase Its Revenue And Profitability By Slashing Its Advertising The Next Two Years?  Forbes

It has been a long time since both, Coca-Cola (NYSE:KO) and PepsiCo (NASDAQ:PEP), diversified into segments other than carbonated soft drinks by selling ...


U.S. esports advertising revenue to top $200 million by 2020: report - Reuters
U.S. esports advertising revenue to top $200 million by 2020: report  Reuters

NEW YORK (Reuters) - Competitive video game advertising revenues in the United States are expected to surpass $200 million by 2020, according to a report ...


Has the Native Advertising Market Matured? - eMarketer
Has the Native Advertising Market Matured?  eMarketer

The typical native display ad is mobile, social and purchased programmatically—and that's not expected to change over the next couple years, as the native ad ...


When targeted advertising is considered discrimination - WUNC
When targeted advertising is considered discrimination  WUNC

Facebook changes its targeted advertising system after its accused of discrimination. Levi's is back on the stock market. Plus, we look into the.


Some advertisers are quitting Facebook, chiding the company's 'despicable business model' - CNBC
Some advertisers are quitting Facebook, chiding the company's 'despicable business model'  CNBC

Some businesses told CNBC they decided to stop advertising with Facebook and Instagram due to the company's user data and privacy scandals.


Advertisers say Facebook outage led to 'chaos' in buying - AdAge.com
Advertisers say Facebook outage led to 'chaos' in buying  AdAge.com

Facebook advertisers say the outage at the social network caused "chaos" in the market and cost them a whole day's work as they were frozen out of ads ...


What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising. - Forbes
What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising.  Forbes

The article offers insights into what makes humor in advertising work. Sean McBride or Arnold Worldwide and Professor Marc Weinberger are interviewed.


This clever scam lets advertisers make money by draining your Android phone - The Verge
This clever scam lets advertisers make money by draining your Android phone  The Verge

Remember when we learned it was theoretically possible for a webpage — or app — to steal your processor cycles to mine cryptocurrency, potentially draining ...


Digital out-of-home advertising is fracturing into many channels - MarTech Today
Digital out-of-home advertising is fracturing into many channels  MarTech Today

Digital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split into multiple channels.


WHO urges governments to enforce bans on tobacco advertising, promotion and sponsorship, including in motor sport - World Health Organization
WHO urges governments to enforce bans on tobacco advertising, promotion and sponsorship, including in motor sport  World Health Organization

WHO is urging governments to enforce bans on tobacco advertising, promotion and sponsorship at sporting events, including when hosting or receiving ...


Advertisers dump YouTube over questionable content featuring children - NBC News
Advertisers dump YouTube over questionable content featuring children  NBC News

AT&T, Nestlé and Epic Game have withdrawn ads from YouTube after a viral video claimed it had hosted videos featuring young children that included ...


TV Networks Form New Consortium to Advance Targeted Advertising - The Wall Street Journal
TV Networks Form New Consortium to Advance Targeted Advertising  The Wall Street Journal

Top television networks have teamed up to create watermark technology designed to help programmers send targeted ads to people with smart TV sets.


This Northeastern doctoral student looked into what advertising companies are doing with your clicks and searches on the internet - News@Northeastern
This Northeastern doctoral student looked into what advertising companies are doing with your clicks and searches on the internet  News@Northeastern

By now, internet users realize that they are being tracked online. But what many don't realize is that every click they make contains information that is sold to ...


Blockchain for the Advertising Industry - Law.com
Blockchain for the Advertising Industry  Law.com

While inflated expectations abound the advertising industry is emerging as one of the more immediate substantive and compelling use cases for blockchain ...


Carphone Warehouse thwacked by UK Advertising watchdog for a Cyber Monday wobble - The Register
Carphone Warehouse thwacked by UK Advertising watchdog for a Cyber Monday wobble  The Register

UK phone-slinger The Carphone Warehouse has received a slap on the wrist from the Brit advertising watchdog after an offer proved a tad too popular.


DAZN Offers Advertising As It Expands Commercial Capabilities - Forbes
DAZN Offers Advertising As It Expands Commercial Capabilities  Forbes

DAZN is ramping up its commercial capabilities with the introduction of advertising and the creation of a platform that combines the reach of its various *content* ...


DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’ - Search Engine Land
DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’  Search Engine Land

DuckDuckGo Founder and CEO Gabriel Weinberg testified Tuesday morning before the Senate Judiciary Committee on online privacy. The committee was ...


Advertisers Are Paying Higher Oscars Ad Rates Even As The Audience Shrinks - Forbes
Advertisers Are Paying Higher Oscars Ad Rates Even As The Audience Shrinks  Forbes

Oscar advertisers are willing to take a risk on the broadcast, spending $2.6 million for a 30-second spot, even though its audience has declined in recent years.


Latest Pure Michigan advertising charge puts UP on display - Crain's Detroit Business
Latest Pure Michigan advertising charge puts UP on display  Crain's Detroit Business

A TV commercial pitching the Upper Peninsula as an adventurer's destination leads Pure Michigan's latest national advertising push. The campaign run by ...


Tucker Carlson Vows ‘We Will Never Bow to the Mob,’ but Some Big Advertisers Have - Variety
Tucker Carlson Vows ‘We Will Never Bow to the Mob,’ but Some Big Advertisers Have  Variety

Fox News' broadcast of "Tucker Carlson Tonight" Monday featured four ad breaks and few national commercials as a new controversy swirled.


You're being used to steal $50 billion in digital advertising - Fast Company
You're being used to steal $50 billion in digital advertising  Fast Company

A new report says digital ad fraud is bigger–and more sophisticated–than the industry is prepared to deal with.


Dwindling advertising revenue causes 12 employees to lose jobs as The Plain Dealer downsizes - News 5 Cleveland
Dwindling advertising revenue causes 12 employees to lose jobs as The Plain Dealer downsizes  News 5 Cleveland

CLEVELAND — Friday afternoon, Plain Dealer President and Editor George Rodrigue announced that a dozen reporters and editors will lose their jobs when ...


A Plan to Kill Tobacco Advertising Worldwide - 24/7 Wall St.
A Plan to Kill Tobacco Advertising Worldwide  24/7 Wall St.

The ability to market tobacco has been challenged by one of the world's largest health organizations. If the plan works, billions of dollars in tobacco ads could ...


Leo Varadkar's spin unit behind huge rise in advertising spending - The Times
Leo Varadkar's spin unit behind huge rise in advertising spending  The Times

The taoiseach's department spent €1.8 million on advertising last year, up from €71000 in 2017, The Times can disclose.Government departments spent almost ...


Amazon’s Advertising Business Could Reach $33 Billion in Revenue by 2022 - Barron's
Amazon’s Advertising Business Could Reach $33 Billion in Revenue by 2022  Barron's

Amazon can grow advertising at an annualized rate of 35%, without cutting into Facebook or Google's business.


Since You Can't Rely on Advertising, How Are You Diversifying Revenue? - Folio: - Folio Magazine
Since You Can't Rely on Advertising, How Are You Diversifying Revenue? - Folio:  Folio Magazine

Headlines touting impressive growth in digital ad revenues may appear delightful at first glance, but the bigger picture isn't so pretty. Unless you're one of two ...


How streaming impacts digital advertising and consumer entertainment - TechRepublic
How streaming impacts digital advertising and consumer entertainment  TechRepublic

Streaming opens up new marketing avenues and revenue potential and is reshaping consumer entertainment in the process.


Gun safety devices get caught in online advertising bans - Fox News
Gun safety devices get caught in online advertising bans  Fox News

As more Americans keep loaded guns in their homes, efforts to sell them new kinds of safety locks are getting stuck by policies intended to block ads for firearms ...


That's So Houston!: Billboard advertising brunch that's blocked by clouds - KHOU.com
That's So Houston!: Billboard advertising brunch that's blocked by clouds  KHOU.com

It's a classic case of "who dunnit?" – a billboard advertising brunch that's blocked by clouds. Chinedu Ogu tries to crack this case in this week's “That's So ...


VideoAmp Granted Patents For Advanced Advertising - Broadcasting & Cable
VideoAmp Granted Patents For Advanced Advertising  Broadcasting & Cable

VideoAmp said it has been granted four patents covering important aspects of advanced advertising.


Digital advertising in 2019 to surpass print, TV for the first time, report says - The Seattle Times
Digital advertising in 2019 to surpass print, TV for the first time, report says  The Seattle Times

This year, the money spent on digital advertising in the United States will surpass that on traditional ads for the first time, according to forecasts by eMarketer, ...


Snap shares surge 10% after longtime skeptic upgrades to buy - CNBC
Snap shares surge 10% after longtime skeptic upgrades to buy  CNBC

Shares of social media company Snap rallied more than 10 percent Thursday after one longtime skeptic upgraded the stock and told clients that it's set for ...


How New Zealand Banned Assault Rifles in Six Days - New York Times
How New Zealand Banned Assault Rifles in Six Days  New York Times

The prime minister took swift action against the weapons used for a massacre at two mosques in Christchurch.


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