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God Bless The Refrigerator Magnet!


Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, because they are so extremely inexpensive, and extremely effective in getting your company name seen in countless locations.

They don't make the greatest commission for a salesman of advertising specialties, but I can't stop myself from recommending these little beauties first and foremost to my new customers and prospects. And the reason is so simple. They WORK! I've yet to approach anyone in any kind of business where I don't feel that a refrigerator magnet will be effective advertising. Granted, some are more suited than others, but I still maintain that they'd be of use to any business.

Domino's Pizza is notorious for giving out a magnet with deliveries that includes their logo and the phone number of the local store. I worked for Domino's when I was a young guy, as a delivery driver. Often, whenever sales would dip a little, or the manager was bucking for a prize, we would go "door hanging". Boy did these door hangers produce strong results. Inexpensive marketing that had proven itself time and time again. My fellow employees and I would spend time in a "slow" neighborhood, hanging these on the door knobs of as many homes and apartments as we could, and the results would be immediate. Sales would shoot through the roof! If a crew went out "door hanging" you could count on a lot of calls coming in that evening from the area you'd just targeted, for the next 3 days. The problem with these door hangers is, they're paper, and they wind up in the trash, rather quickly.

A refrigerator magnet, almost always ? always winds up on the refrigerator. And there it stays, for a long, long time. What other conventional advertising stays in a home that long? A commercial, printed advertisement, a radio address, nothing ? stays as long as the magnet. And no matter what is put on the fridge, be it your child's neatest drawing of a hairy fire truck, or their lunch menu at school, what's on the very top? The beautiful, blessed magnet sporting YOUR company logo!

Let's say you own a heating and a/c company. You get a call from a referral, or yellow page ad. You show up, fix the problem the customer is happy with the work you've done, the price you charged, and then you or one of your service technicians leaves. Three, or four years go by, and this same customer's a/c breaks down. He says to his wife, "honey, what was the name of that company we used last time?" Who can remember that long ago? Had the customer been left with a refrigerator magnet, had the service tech actually physically went and put it on this customer's fridge the last time he was over, the number would be right there waiting for him. What if this time, he's going to need his complete a/c unit replaced? That's one heck of a sale to miss out on.

Now most men will probably gripe at me for this one, but c'est la vie. Let's say you're a florist. A young teen boy calls to get a mum for his girlfriend for homecoming or a corsage for prom or roses for Valentines. You deliver the items with a refrigerator magnet. Months roll by, and the teen girl's father wakes up and realizes TODAY is his anniversary, and he didn't buy his wife a gift! Trust me; his immediate thought goes to flowers. The old faithful, the default at any time, flowers. He's going to have them delivered to her work. He remembers the "free delivery" comment on the magnet of your shop, and goes right to it. He calls the number and places his order. Without the magnet, he would have called OfficeJax below wholesale gifts in the yellow pages.

Online businesses can benefit too. Now if promoting a web site, one would immediately think to sell a promotional item that would sit by a computer, but I disagree. If you sent a magnet to an existing customer, it'd wind up on his or her fridge. A friend, family member, or delivery person could see it, and inquire about the site. In addition, magnets will adhere to most automobiles. You can carry them around with you, and put them on cars, for focused advertising. I have one client that does this, he's in real estate. Often he'll stop by a prospect's home, and if no one answers the door, yet a car is in the driveway, he puts a magnet on the car as he leaves. It's produced positive results for him, he says. And he's gotten word of mouth advertising from those people as well. I'd be willing to bet that it came from friends and family seeing the magnet on the former customer's refrigerator, or toolbox, beer keg cooler, etc.

In my opinion, no business is unable to benefit from this item. So if you own a company and you're looking to advertise, consider the refrigerator magnet. They're inexpensive, and last a long, long time. Plus the Dominos one on your fridge is lonely, I'm sure.

Need content? You may use this article at your website, or in your newsletter. The only requirement is inclusion of the following sentence - Article by Kirk Otto of http://www.MakeYourCompanyVisible.com - a premiere source for promotional advertising products.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. September / 20 / 2020

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Republican U.S. House campaign arm cancels $2 million in Houston-area advertising  KPRC Click2Houston

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IBM On Apple, IDFA, Google, Privacy, Advertising ... And AI  Forbes

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Republican US House campaign arm cancels $2M in Houston-area advertising  Brownsville Herald

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Free advertising for local businesses.. - Havre de Grace, MD Patch  Patch.com

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SwagBag VIP Launches, Reawakening Experiential Marketing and Advertising for Consumer Brands  MarTech Series

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AT&T plan for advertising subsidized cellphones hits Senate roadblock  Fox Business

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The pandemic has been disastrous for advertising but political spending will bail it out  Poynter

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SaTT Smart Advertising Token Announces Listing on Leading Crypto Exchanges, KuCoin and Uniswap | Press release  Bitcoin News

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In a slew of competitive Senate races, Iowa's draws second-highest advertising spending in the country  Des Moines Register

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Advertisement for Bids | Legal Announcements | dothaneagle.com  Dothan Eagle

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iOS 14: The Destroyer of Online Advertising?  The National Interest

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Pacvue Brings its Award Winning eCommerce Advertising and Intelligence Platform to Instacart  MarTech Series

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Boris Johnson is planning advertising campaign to inform teachers and parents about Covid symptoms  Daily Mail

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AT&T considers cellphone plans subsidized by advertising  Fox Business

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Georgia accuses stem cell clinic of false advertising  Atlanta Journal Constitution

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Bedford Schools advertisement for bid 10/1/2020 - News  Sentinel-Standard

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Republican worries rise as Trump campaign pulls back from television advertising  The Washington Post

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Facebook Says Apple’s New iPhone Update Will Disrupt Online Advertising  The Wall Street Journal

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Interactive Advertising Market Outlook 2020 | Covid-19 Impact |Growth by Top Companies: Grey Advertising, Wieden+Kennedy, Butler, etc.  The Daily Chronicle

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Facebook tries to head off election turmoil, angering both Trump and Democrats  The Washington Post

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Meet Business Insider's 10 execs transforming the advertising and media industries - Business Insider  Business Insider

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Westwood One Selects Placements.io to Power Industry-Leading Podcast Advertising Solutions  MarTech Series

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AT&T Mulls Sale of Digital-Advertising Assets (Report)  Variety

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Legal Advertisements: September 20, 2020 | Legal Advertisements  Imperial Valley Press

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What Trump's TikTok Ban Could Mean For Advertisers  AdExchanger

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Lisa Scheller advertisement misses mark on Susan Wild's support of campaign finance bill  Morning Call

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PAID ADVERTISEMENT “We Cater to | Services | chronicleonline.com  Citrus County Chronicle

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This decade’s most important marketing question: What data rights do advertisers possess?  Search Engine Land

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Legal Advertisements: Friday, September 18, 2020 | Legal Advertisements  Imperial Valley Press

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Ad Boycott of Facebook Keeps Growing  The New York Times

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IAB US Podcast Advertising Revenue Study: FY 2019 & 2020 COVID-19 Impact  IAB

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