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Advertising Costs Getting Too High?


Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your advertising while - at the same time - increasing its reach.

Advertising co-ops are nothing new. Usually they are a "perk" offered by major manufacturers to encourage retailers to promote their products. Because the retailer has direct access to customers that would want to buy certain products, it only makes sense that they should do joint advertising. You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on.

The retailer doesn't make the product the manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn't do a lot of good without a printer.

Now you can use this same strategy to create your own advertising co-op to increase the reach of your ads and drastically reduce the cost, too.

--- How It Works

Generally speaking, the cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally between all participants. If you and two associates decide to purchase a solo ad, you would each receive equal mentions in the ad and you would each pay equal portions of the cost.

So if the solo ad were going to a list of 200,000 and cost $150, each of the three would pay $50. You get to reach 200,000 people for 1/3 the cost you would have normally paid. And, because this ad relates you to other types of businesses, you actually expand your advertising reach.

--- Getting Started

So who would be qualified to enter into an ad co-op with you? It depends on the nature of your business. Think of others that reach your same target customer and make a list. If you design Web sites, you might approach hosting companies, graphic artists, copywriters or programmers. If your business is landscaping, you could invite yard maintenance companies to join you.

Once you have a list of one or more business types, think of current associates you know who belong to those groups. Also, ask others if they know of any reliable businesses that fall into the categories you've outlined.

--- Making the Approach

When you have a list of businesses to approach, simply write or email them with your offer. Be sure to point out the benefits such as:

* a win-win situation

* reduced cost of advertising

* expanded reach of advertising

* larger, more prominent ads for a fraction of the cost

Also, be sure to ask about the advertising outlets these businesses currently use. You will likely find new avenues that lead to greater exposure.

--- Finalizing the Deal

You'll need to work out payment arrangements with your partners prior to placing the ad(s). The best way I have found to handle the finances is for each party to pay me for their portion of the cost with a credit card. I then place the ad order with MY credit card. This way, you are assured of receiving the dollar amount due to you; and your partners have the assurance that - should you default on your end of the deal - they have recourse for getting their money back.

Working in cooperation with other businesses can lead to tremendous successes with advertising. When like-minded companies pool their resources to reach one target audience, the impact is doubled while the cost is reduced by at least half. That's the best advertising bargain around today!

Diane C. Hughes * ProBizTips.com

FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. September / 17 / 2019

Washington Post unveils Zeus Prime for real-time advertising - Axios
Washington Post unveils Zeus Prime for real-time advertising  Axios

The Washington Post on Tuesday will unveil Zeus Prime, a product that will allow companies to buy automated ads in real-time, similar to Big Tech platforms.


Amazon Launches Sponsored Display Advertising - Forbes
Amazon Launches Sponsored Display Advertising  Forbes

On Thursday last week, Amazon launched a new advertising campaign type for Vendors and professional Sellers on Amazon: Sponsored Display. According to ...


Great advertising needs a place for both the winning formula and the unexpected - AdAge.com
Great advertising needs a place for both the winning formula and the unexpected  AdAge.com

While data science continues to explode as a profession, we mustn't allow the metrics of behavior to prevent us from trying unexpected things.


9 strategies to craft creative advertising no matter the client - AdAge.com
9 strategies to craft creative advertising no matter the client  AdAge.com

One of the constant challenges in advertising is the creative process of turning a brand or idea into a piece of *content* that will connect well with audiences.


Ideoclick Becomes an Amazon Advertising Partner - Yahoo Finance
Ideoclick Becomes an Amazon Advertising Partner  Yahoo Finance

SEATTLE, Sept. 17, 2019 /PRNewswire/ -- Ideoclick, Inc., a full-*service* Amazon managed-services provider, today announces its inclusion in the Amazon ...


Global $220 Billion In-app Advertising Markets, 2025 - ResearchAndMarkets.com - Yahoo Finance
Global $220 Billion In-app Advertising Markets, 2025 - ResearchAndMarkets.com  Yahoo Finance

The "Global In-app Advertising Market " report has been added to ResearchAndMarkets.com's offering.


Aarki Improves Advertising Relevance Through Advanced Personalization Strategies - Yahoo Finance
Aarki Improves Advertising Relevance Through Advanced Personalization Strategies  Yahoo Finance

SUNNYVALE, Calif. , Sept. 17, 2019 /PRNewswire/ -- Aarki, a leading AI-enabled mobile marketing platform, now offers more advanced personalization ...


PulsePoint Reshapes Traditional Healthcare Advertising with Dynamic Video Creative - Yahoo Finance
PulsePoint Reshapes Traditional Healthcare Advertising with Dynamic Video Creative  Yahoo Finance

NEW YORK, Sept. 17, 2019 /PRNewswire/ -- PulsePoint, a data and technology company accelerating health marketing with programmatic solutions, today ...


Amazon Rewrites the Conquest Advertising Textbook - E-Commerce Times
Amazon Rewrites the Conquest Advertising Textbook  E-Commerce Times

You've just come home from the gym and discovered that your teenager cleaned out your stash of energy bars. Drat. You decide to order a new supply of bars ...


FTC Warns Companies Against Unsubstantiated Advertising of CBD Products for Fibromyalgia - Dravet Syndrome News
FTC Warns Companies Against Unsubstantiated Advertising of CBD Products for Fibromyalgia  Dravet Syndrome News

The Federal Trade Commission (FTC) sent warning letters to three companies selling CBD products with unsubstantiated health claims for fibromyalgia.


NRA Ramped Up Facebook Advertising Immediately After Mass Shootings in El Paso and Dayton - The Intercept
NRA Ramped Up Facebook Advertising Immediately After Mass Shootings in El Paso and Dayton  The Intercept

The National Rifle Association nearly doubled its spending on pro-gun Facebook propaganda for three weeks after the mass shootings in El Paso, Texas, and ...


Edward Jones Launches "Champion of the Individual" Advertising Campaign - Yahoo Finance
Edward Jones Launches "Champion of the Individual" Advertising Campaign  Yahoo Finance

ST. LOUIS, Sept. 17, 2019 /PRNewswire/ -- Financial-services firm Edward Jones launched a new national advertising campaign, its first in five years, that ...


Facebook Advertising Looks to Expand Tool for Local News | 2019 - INQUIRER.net
Facebook Advertising Looks to Expand Tool for Local News | 2019  INQUIRER.net

Facebook advertinsing- is tightening its rules around political advertising ahead of the 2020 U.S. presidential election, acknowledging the previous misuse.


StreetEasy launches new agent advertising program - Inman
StreetEasy launches new agent advertising program  Inman

"StreetEasy Experts" will now allow buyers' agents to advertise themselves on specific listings.


LEE | Stop Advertising Egg Donation to 'Smart Asian Women' - Cornell University The Cornell Daily Sun
LEE | Stop Advertising Egg Donation to 'Smart Asian Women'  Cornell University The Cornell Daily Sun

As I casually scrolled through my Facebook newsfeed last month, a particular ad caught my eye. It seemed like one of those SAT test prep ads with a ...


Oracle Launches CX Unity to Unify Advertising and Marketing Worlds - PRNewswire
Oracle Launches CX Unity to Unify Advertising and Marketing Worlds  PRNewswire

SAN FRANCISCO, Sept. 17, 2019 /PRNewswire/ -- ORACLE OPENWORLD -- To help organizations create experiences that build, protect, and differentiate their ...


Study says New York schools losing out by banning advertising - WHEC
Study says New York schools losing out by banning advertising  WHEC

New York school districts are missing out on millions of dollars by banning advertising, according to a new report out Tuesday...


DTC founders' secrets: What all advertisers can learn from TV's latest force - AdAge.com
DTC founders' secrets: What all advertisers can learn from TV's latest force  AdAge.com

New direct-to-consumer TV advertisers are armed with a nearly transparent playbook from which all advertisers can take several quick tips.


Digital advertising - how to tame an angry bear - Diginomica
Digital advertising - how to tame an angry bear  Diginomica

Summary: Pursued by digital advertising? Time for regulation? Or more bureaucracy? Global concerns aired at a London conference. bear. 'Exit, pursued by a ...


Digital Marketing and Advertising Coordinator Job Opening in New York, New York - Publishers Weekly
Digital Marketing and Advertising Coordinator Job Opening in New York, New York  Publishers Weekly

Workman Publishing, an innovative independent publisher of nonfiction books and calendars, seeks a Digital Marketing and Advertising Coordinator to play an ...


The Herald wins 22 advertising, news awards - The Herald
The Herald wins 22 advertising, news awards  The Herald

The Herald went home with more than 20 awards at this year's Hoosier State Press Association news and advertising conference.


Haverhill Councilor Calls for Statewide Marijuana Advertising Ban; Plan Before Council Tonight - WHAV News
Haverhill Councilor Calls for Statewide Marijuana Advertising Ban; Plan Before Council Tonight  WHAV News

Haverhill City Council Vice President Thomas J. Sullivan says the city won't need to regulate marijuana advertising—as discussed last week—because he ...


Meshh to Deliver Insight Into Delegate Engagement at Advertising Week New York - PRNewswire
Meshh to Deliver Insight Into Delegate Engagement at Advertising Week New York  PRNewswire

NEW YORK, Sept. 17, 2019 /PRNewswire/ -- Spatial Intelligence specialist Meshh is partnering with Advertising Week New York, to deliver insight into delegate.


The Case for Customer Lifetime Value-Centric Advertising - Retail Dive
The Case for Customer Lifetime Value-Centric Advertising  Retail Dive

Retail industry news, voices and jobs. Optimized for your mobile phone.


Pinterest, iCrossing, McGarryBowen: Meet The Drum Digital Advertising Awards US judges 2019 - The Drum
Pinterest, iCrossing, McGarryBowen: Meet The Drum Digital Advertising Awards US judges 2019  The Drum

Businesses need to be able to navigate their way through the digital minefield and produce work that gets cut through and results. This is why The Drum Digital ...


Chipotle Agrees to False Advertising Settlement - The National Law Review
Chipotle Agrees to False Advertising Settlement  The National Law Review

A plaintiffs' class action against Chipotle in the Food Court aka N. D. California re their nationwide advertising campaign premised on a pledge to serve only ...


5 Tips to Maximise Your Hotel Metasearch Advertising Revenue | By Patrick Landman - Hospitality Net
5 Tips to Maximise Your Hotel Metasearch Advertising Revenue | By Patrick Landman  Hospitality Net

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Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing 09/17/2019 - MediaPost Communications
Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing 09/17/2019  MediaPost Communications

With the average local ad budget rising this year by 1.6% from $114,400 to $116,200, referrals, social media, and search marketing top the list of new leads for ...


CCPA Privacy FAQs: If a website participates in behavioral advertising, does Nevada privacy law require that it disclose that it is “selling” consumers’ information? - JD Supra
CCPA Privacy FAQs: If a website participates in behavioral advertising, does Nevada privacy law require that it disclose that it is “selling” consumers’ information?  JD Supra

On May 29, 2019, Nevada became the first state to pass legislation emulating portions of the CCPA when it adopted Senate Bill No. 220. While Senate Bill No.


2020 Salaries for Marketing, Advertising, and PR Positions | Study - MarketingProfs.com
2020 Salaries for Marketing, Advertising, and PR Positions | Study  MarketingProfs.com

The median starting salaries for a marketing, advertising, and public relations jobs in the United States vary widely by position. Check out this salary guide for ...


Here’s How Amazon Will Impact the Entire Advertising Ecosystem - Adweek
Here’s How Amazon Will Impact the Entire Advertising Ecosystem  Adweek

A new Forrester report looks beyond the duopoly of Google and Facebook to show how the ecommerce giant is shaking up the ad tech industry.


YouTube No Longer Counting Paid Advertising Views with Music Charts Calculation after Controversy - EDMTunes
YouTube No Longer Counting Paid Advertising Views with Music Charts Calculation after Controversy  EDMTunes

YouTube is revisiting how it measures its music charts. These changes are coming after Bollywood superstar "Paagal" set a new record with views.


Google's ad business will be scrutinized like never before in antitrust investigation - CNBC
Google's ad business will be scrutinized like never before in antitrust investigation  CNBC

The state attorneys general investigating Google want to take a much deeper look into the tech giant's advertising practices. Texas Attorney General Ken Paxton ...


EXPLAINER-Advertising execs point to five ways Google stifles business - Yahoo Finance
EXPLAINER-Advertising execs point to five ways Google stifles business  Yahoo Finance

SAN FRANCISCO/NEW YORK, Sept 11 (Reuters) - U.S. authorities investigating Alphabet Inc's Google for anticompetitive behavior have recently begun probing ...


B-17 Flying Fortress advertising doomed thousands aviators - We Are The Mighty
B-17 Flying Fortress advertising doomed thousands aviators  We Are The Mighty

The B-17 "Flying Fortress" was supposed to be so well-armed that formations of them could fly over enemy territory with near impunity, killing off enemy fighters ...


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Is Your Digital-Advertising Strategy Paying Off?  Kellogg Insight

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Facebook advertisers can change headlines for news articles - CNET
Facebook advertisers can change headlines for news articles  CNET

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When A Recession Comes, Don't Stop Advertising - Forbes
When A Recession Comes, Don't Stop Advertising  Forbes

In recent weeks, there has been some talk about an economic recession. When it comes is still anybody's guess, but another business slowdown is inevitable.


Google, Facebook and Twitter are coy about Irish European election advertising - The Irish Times
Google, Facebook and Twitter are coy about Irish European election advertising  The Irish Times

Not possible to arrive at a clear picture of the nature and scale of political advertising on the three platforms due to inconsistencies in the provided datasets.


Why marketers struggle to integrate in-app advertising - AdAge.com
Why marketers struggle to integrate in-app advertising  AdAge.com

Even as advertisers pour ad dollars into apps, they are finding it tough to blend the vertical into their overall marketing mix.


TV Advertising Market Procurement Intelligence Report | TV Advertising Spend Management, TV Advertising Spend Analysis Insights Now Available from SpendEdge - Business Wire
TV Advertising Market Procurement Intelligence Report | TV Advertising Spend Management, TV Advertising Spend Analysis Insights Now Available from SpendEdge  Business Wire

LONDON--(BUSINESS WIRE)--SpendEdge, a global procurement market intelligence firm, has announced the release of their Global TV Advertising Market ...


Women’s World Cup Drew Nearly $100 Million in TV Ads - The Wall Street Journal
Women’s World Cup Drew Nearly $100 Million in TV Ads  The Wall Street Journal

Advertisers shelled out almost $100 million on U.S. TV commercials in and around the 2019 FIFA Women's World Cup, exceeding expectations.


Facebook lets advertisers change news headlines - SiliconANGLE News
Facebook lets advertisers change news headlines  SiliconANGLE News

As Facebook Inc. clamps down on the spread of disinformation on its platform, it still allow advertisers to change news headlines, according to a report by CBC ...


Guide to Native Advertising - Columbia Journalism Review
Guide to Native Advertising  Columbia Journalism Review

Executive Summary | Introduction | Who Makes Native Ads? | Why Should We Pay Attention to Native Advertising? | Native Advertising and Journalism | Native ...


William Hill Advertising Campaign Reignites Responsible Gambling Debate - GamblingCompliance
William Hill Advertising Campaign Reignites Responsible Gambling Debate  GamblingCompliance

William Hill's latest advertising campaign has sparked yet more debate in the UK about responsible gambling, as problem gambling groups, charities and ex-Sky ...


He Built A Multi-Million Dollar Business With Zero Paid Advertising - Here’s How - Forbes
He Built A Multi-Million Dollar Business With Zero Paid Advertising - Here’s How  Forbes

In today's digital economy there's a strategy you can use to supercharge your sales without spending money on marketing and advertising.


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Despite GDPR, Programmatic Advertising Is Still Growing in Europe  Adweek

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4 Reasons Malvertisers Are Some of the Most Sophisticated Advertisers in the World - MarTech Series
4 Reasons Malvertisers Are Some of the Most Sophisticated Advertisers in the World  MarTech Series

Far from being crude spammers, malvertisers are sophisticated, smart, persuasive, and often more technologically savvy than many of their legitimate ...


Swiss WorldCargo launches new advertising campaign | Air Cargo - STAT Times
Swiss WorldCargo launches new advertising campaign | Air Cargo  STAT Times

Swiss International Air Lines' air freight division has come up with new advertising campaign, illustrating four specific commodities transported to different ...


Google's advertising practices are being investigated by almost every U.S. state - AdAge.com
Google's advertising practices are being investigated by almost every U.S. state  AdAge.com

A group of 50 attorneys general opened a broad investigation into whether advertising practices of Alphabet Inc.'s Google violate antitrust laws.


Seth Dallaire leaves Amazon Advertising for Instacart to be CRO - Business Insider
Seth Dallaire leaves Amazon Advertising for Instacart to be CRO  Business Insider

Seth Dallaire, one of a handful of top Amazon Advertising execs, is leaving the company to join online grocery company Instacart.


Lawmaker accuses Juul of illegally advertising vaping as a way to quit smoking - CNBC
Lawmaker accuses Juul of illegally advertising vaping as a way to quit smoking  CNBC

E-cigarette maker Juul is breaking the law in advertising its nicotine pods as a safer alternative to traditional cigarettes and tool to help people quit smoking, said ...


Are You Advertising For The Competition? - Forbes
Are You Advertising For The Competition?  Forbes

Brand agility, an aggressive and automated marketing plan and the inside track on every major competitor in town are all powerful but do not replace genuine ...


AdExchanger PROGRAMMATIC I/O Event Educates Digital Advertising and Marketing Industry in New York This October - AdExchanger
AdExchanger PROGRAMMATIC I/O Event Educates Digital Advertising and Marketing Industry in New York This October  AdExchanger

NEW YORK – September 16, 2019 — AdExchanger, an award-winning integrated media company devoted to data-driven digital marketing, is kicking off its most ...


7 Out-of-the-Box PPC Advertising Ideas You Should Try Now - Search Engine Journal
7 Out-of-the-Box PPC Advertising Ideas You Should Try Now  Search Engine Journal

Inject more creativity in your paid search campaigns. Use these seven out-of-the-box ideas that can help improve your PPC performance.


Digital Advertising Market Is Booming Worldwide | Amazon, Pandora, LinkedIn - OnYourDesks
Digital Advertising Market Is Booming Worldwide | Amazon, Pandora, LinkedIn  OnYourDesks

The Exploration study offers deep assessment of the Global Digital Advertising Market and helps market participants to gain a solid base in the industry.


AdPower: IFPL Showcases Advertising Opportunities the Size of a USB Outlet - APEX Media
AdPower: IFPL Showcases Advertising Opportunities the Size of a USB Outlet  APEX Media

IFPL has come up with a solution to help airlines offset the cost of installing in-seat power whereby passengers can fuel up their devices after watching a short ...


Facebook Tightens Rules on Verifying Political Advertisers - The New York Times
Facebook Tightens Rules on Verifying Political Advertisers  The New York Times

Facebook said Wednesday that it was strengthening how it verified which groups and people place political advertising on its site, as the social network braces ...


Advice For Cannabis And CBD Advertising and Marketing - Forbes
Advice For Cannabis And CBD Advertising and Marketing  Forbes

Jon Lowen, co-founder of Surfside.IO , a marketing platform in New York, works with cannabis industry companies on their marketing, branding, and advertising ...


You guys suck! The dos and don'ts of comparative advertising - AdAge.com
You guys suck! The dos and don'ts of comparative advertising  AdAge.com

From chicken sandwich wars to 'corngate,' trading shots with rival brands is all the rage. But there's a right and a wrong way to go about it.


Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts - Adweek
Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts  Adweek

Ever since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow from a ...


The Athletic Ventures Outside the Paywall and Into Advertising - Bloomberg
The Athletic Ventures Outside the Paywall and Into Advertising  Bloomberg

The Athletic, a sports-news upstart that relies on reader subscriptions, is making its first major foray into ad-supported *content*.


Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns - Search Engine Journal
Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns  Search Engine Journal

Microsoft Advertising has launched a report that identifies negative keyword conflicts in shopping campaigns.


Inconsistencies found in online political advertising for 2019 poll – report - Belfast Telegraph
Inconsistencies found in online political advertising for 2019 poll – report  Belfast Telegraph

The research examined the political advertising activity on Facebook, Twitter and Google during the European election campaign.


Native advertising may jeopardize the legitimacy of newsrooms - Columbia Journalism Review
Native advertising may jeopardize the legitimacy of newsrooms  Columbia Journalism Review

Native advertising is the central digital-revenue stream for the publishing industry. It makes up some 60 percent of the market, or $32.9 billion, according to a ...


Is Klaviyo the next HubSpot in the tumultuous new world of advertising? - The Boston Globe
Is Klaviyo the next HubSpot in the tumultuous new world of advertising?  The Boston Globe

The maker of customized marketing tools has big ambitions — and money to realize them.


Facebook Stock Will Trend Higher as FB’s Advertising Revenue Grows - Yahoo Finance
Facebook Stock Will Trend Higher as FB’s Advertising Revenue Grows  Yahoo Finance

In terms of stock gains, it's been a good year for Facebook (NASDAQ:FB). FB stock has moved higher by 43%, and the rally has been backed by strong ...


Advertising watchdog to take no further action over Treasury duty free ad - BT.com
Advertising watchdog to take no further action over Treasury duty free ad  BT.com

The advertising watchdog is taking no further action over complaints about a Treasury advert stating that duty free shopping will return in the event of a no-deal ...


Digital Advertising And Marketing Strategies For Reaching The Modern Customer - Forbes
Digital Advertising And Marketing Strategies For Reaching The Modern Customer  Forbes

There are two key consumer behaviors and marketing tactics to keep in mind: how we shop and how we consume *content*.


With “Retargeted” Advertising, Sooner Is Better Than Later - Stanford Report
With “Retargeted” Advertising, Sooner Is Better Than Later  Stanford Report

At this point, no online shoppers should be surprised if they go sniffing around the internet for, say, a new handbag and find themselves, in the days and weeks ...


5 Microsoft Advertising Features You Might Not Know About - Search Engine Journal
5 Microsoft Advertising Features You Might Not Know About  Search Engine Journal

Learn to use five Microsoft Advertising features that can help set your campaigns apart, including some capabilities unique to this platform.


Brian O'Kelley's Next Move Has Nothing – And Everything – To Do With Advertising - AdExchanger
Brian O'Kelley's Next Move Has Nothing – And Everything – To Do With Advertising  AdExchanger

What does physical commodities trading have in common with programmatic advertising? Quite a lot. So it makes sense that ad tech godfather and AppNexus ...


GSK, Grab, Twitter, Mediacom & Adobe reflect on 25 years of digital advertising - The Drum
GSK, Grab, Twitter, Mediacom & Adobe reflect on 25 years of digital advertising  The Drum

As the industry marks the 25th anniversary of the first-ever banner ad, created by AT&T. We reflect on how far marketers have come since 44% click-through rate, ...


BritBox president: “We didn't consider advertising” - TBI Vision
BritBox president: “We didn't consider advertising”  TBI Vision

BritBox president Soumya Sriraman has brushed aside the possibility of an ad-supported model for the platform. “We didn't consider advertising,” Sriraman said ...


Channel 4 strikes advertising deal with Sky - Telegraph.co.uk
Channel 4 strikes advertising deal with Sky  Telegraph.co.uk

Great British Bake Off viewers will be targeted by advertisers based on their location and financial profile under a new partnership between Channel 4 and Sky ...


NFL Signs Content and Advertising Deal With Reddit - The Wall Street Journal
NFL Signs Content and Advertising Deal With Reddit  The Wall Street Journal

The National Football League is adding Reddit Inc. to its roster of digital marketing channels as its new season begins, hosting a series of “Ask Me Anything” ...


Climate facts subject to rules on partisan advertising in Canada - Science Magazine
Climate facts subject to rules on partisan advertising in Canada  Science Magazine

Environmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...


Platform-Driven TV Advertising Is Mainstreaming, Finally 08/29/2019 - MediaPost Communications
Platform-Driven TV Advertising Is Mainstreaming, Finally 08/29/2019  MediaPost Communications

Not a week has gone by over the past 10 years when I've not been asked by someone in the ad industry, “When will we be able to buy TV ads like we buy digital ...


Seznam names head of programmatic advertising - Telecompaper
Seznam names head of programmatic advertising  Telecompaper

Czech internet company Seznam has appointed Dominik Kosorin the programmatic manager in the advertising unit of the company. Kosorin will be responsible ...


Fake advertising: time for the platforms to act - Mediatel News
Fake advertising: time for the platforms to act  Mediatel News

Why do the fake ads that con platform users out of serious money seem not to concern our industry, asks Nick Manning. Good news for everyone. You can now ...


Digital advertising is in 'creative destruction' mode - AdNews
Digital advertising is in 'creative destruction' mode  AdNews

Brian Wieser at GroupM says digital advertising can't continue to grow as fast as it has done.


Are 'Tesla-Killers' Free Advertising for Tesla? - Market Realist
Are 'Tesla-Killers' Free Advertising for Tesla?  Market Realist

Last week, Porsche unveiled its Taycan. While the model has attracted a lot of attention, it may also be providing a form of free advertisement for Tesla.


An hour of advertising with... industry headhunter Helen Kimber - The Drum
An hour of advertising with... industry headhunter Helen Kimber  The Drum

One of the reasons I'm so excited by doing An Hour of Advertising is the opportunity to get a point of view on advertising from all corners of the industry.


5 tips to get started in podcast advertising - AdAge.com
5 tips to get started in podcast advertising  AdAge.com

Although there is a multitude of other factors to consider when campaign planning, these tips are a good starting point for diving in and getting the growth you're ...


2019: Which advertising channels are the UK's best for candidate attraction? - Onrec
2019: Which advertising channels are the UK's best for candidate attraction?  Onrec

For the fourth year running, the UK Candidate Attraction Survey 2019 is now open to in-house recruiters and recruitment agencies. The UK Candidate Attraction ...


Exploring the changing face of digital advertising | London Business News - London Loves Business
Exploring the changing face of digital advertising | London Business News  London Loves Business

Not long ago the percentage of global advertising spend that was dedicated to digital was minuscule. It has grown rapidly, year-on-year to a point where now ...


Why in the world do we have direct-to-consumer drug advertising? - STAT
Why in the world do we have direct-to-consumer drug advertising?  STAT

Out of the roughly 200 countries in the entire world, the U.S. is one of just two that allows drug companies to advertise on TV. Why?


Microsoft’s Responsive Search Ads Now Available to All Advertisers - Search Engine Journal
Microsoft’s Responsive Search Ads Now Available to All Advertisers  Search Engine Journal

Microsoft is opening up its responsive search ads beta to all advertisers.


Google, Facebook rebuff Russia over political advertising accusation - Reuters
Google, Facebook rebuff Russia over political advertising accusation  Reuters

MOSCOW (Reuters) - Google said on Monday that it supported responsible political advertising that complies with local legislation, after Russia accused it of ...


How Gainbuzz Can Help Launch Hyperlocal Advertisements With Few Clicks - PR Web
How Gainbuzz Can Help Launch Hyperlocal Advertisements With Few Clicks  PR Web

New York, NY (PRWEB) September 15, 2019 -- Platforms are defining the future. With Disney + (streaming), Google Stadia (games), Spotify (music), and many.


Juventus striker Gonzalo Higuain kicks a coach and an advertising hoarding during training - Mirror Online
Juventus striker Gonzalo Higuain kicks a coach and an advertising hoarding during training  Mirror Online

The Serie A giants have been preparing for their Champions League group stage clash with Atletico Madrid.


Treasury ad raises concerns over political advertising - The Mandarin
Treasury ad raises concerns over political advertising  The Mandarin

An advertising campaign run by the Treasury and sponsored by the Australian Taxation Office has raised questions about how far government advertising can ...


Twitter's 6-second rule means advertisers can pay for completed ad views - AdAge.com
Twitter's 6-second rule means advertisers can pay for completed ad views  AdAge.com

It's the first time the platform has a way to buy ads that only costs brands when viewers watch the whole commercial, if it's a short one.


Twitter blocks state-controlled media outlets from advertising on its social network - TechCrunch
Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunch

Twitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...


Browns OBJ's Times Square advertisement is savage Courtney Shaw 1:07 PM, Sep 15, 2019 - News 5 Cleveland
Browns OBJ's Times Square advertisement is savage Courtney Shaw 1:07 PM, Sep 15, 2019  News 5 Cleveland

A new Odell Beckham Jr. advertisement in Times Square is straight up savage.


How to use Amazon and advertising to build a D2C startup - TechCrunch
How to use Amazon and advertising to build a D2C startup  TechCrunch

Entrepreneurship in consumer packaged goods is being democratized. This article focuses on customer acquisition, particularly Amazon and online advertising, ...


ANA: One-third of advertisers revised media agency contracts in past year - Marketing Dive
ANA: One-third of advertisers revised media agency contracts in past year  Marketing Dive

The Association of National Advertisers (ANA) released a report showing one-third of advertisers have made changes in their media agency contracts in the past ...


Mondelēz Is 'Streamlining' Its Creative Advertising Model Under Two Main Global Agencies - Forbes
Mondelēz Is 'Streamlining' Its Creative Advertising Model Under Two Main Global Agencies  Forbes

In an effort to become more consumer-centric, Mondelēz International is consolidating its creative advertising business with a new agency model.


Here's what you need to know in advertising and media this week - INSIDER
Here's what you need to know in advertising and media this week  INSIDER

Companies like BritePool and Epsilon are capitalizing on marketers' need to prepare for privacy regulations.


Microsoft opens responsive search ads beta to all advertisers - Search Engine Land
Microsoft opens responsive search ads beta to all advertisers  Search Engine Land

All advertisers can now start testing responsive search ads in their Microsoft Advertising accounts. With responsive search ads (RSAs), first introduced by Google ...


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