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So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide.
Here is a list of some textbook rules regarding marketing and advertising in general. These are important points that we should all keep in mind when promoting our offers:
1. People don't like ads until they see something they want or need.
2. Headlines should always illustrate the best, specific benefits of one's offer. Cryptic headlines might be fun, but they simply can't compare (in terms of results) to an honest headline that spells out your offer.
3. Tell your prospects exactly what you want them to do. Don't assume that they know what the next step is. Whether you want them to click through to your web site or send you an email for more information, be sure to let them know and don't forget to provide the link or address.
4. Every ad you place is an opportunity to rate your copy. A mediocre ad won't get many responses, but a great ad can clicks almost anywhere. Don't waste your time placing ineffective ads, always check your results.
5. Networking with others is a good way to make sales, but nothing beats good ad copy.
6. Networking is not about making lots of instant sales. It's about getting to know people and letting them know what you have to offer. When they have a need for your product, they will look you up.
Writing effective ad copy takes practice. Don't get discouraged if your first attempts don't yield a lot of results. Continue to work with it and test it until you find that words that speak to your perfect customers and make them click.
Cathy Wagner, online business expert and owner of http://www.onestopinternetbusiness.com, will help you reach your online business goals faster with hands-on marketing guidance and support, personalized for you own unique business. You can save hundreds of dollars and countless hours of frustration by avoiding common mistakes and pitfalls.
Nieman Journalism Lab at Harvard
Honesty in advertising
Nieman Journalism Lab at Harvard
Taking ideologies to action: We're entering an era of advertising honesty. It is time to be truthful in what the value and experience should be and have media companies invest in the ability to facilitate and lead by example. We are actively ...
New York Times
Netflix and Spotify Ask: Can Data Mining Make for Cute Ads? - The ...
New York Times
Netflix and Spotify have turned their users' habits into marketing campaigns to the delight of some. But not everyone.
The Path Toward Standardization In OTT Advertising
For example, Nielsen and comScore are making more headway in providing reach, frequency and GRP measurement for OTT at the campaign level. But despite great progress, our industry will need to drive toward standardization for OTT advertising to truly ...
Amazon Prime may be investigated after late delivery complaints
Online retail giant Amazon may be investigated by the Advertising Standards Authority after Prime customers complained the one-day delivery time was not being met. Amazon Prime customers, who pay for a premium next day delivery service, have also taken ...
Amazon customers complain to Advertising Standards
Advertising authority considers complaints over Amazon Prime delivery times
Amazon Prime faces probe over Christmas delivery failures as customers say they have waited FOUR DAYS for their ...
WISeKey to promote WISeCoin Cryptocurrency for the Advertising Market to Tokenize Consumer Attention
The combination of Consumer Identities (WISeID) with Consumer Attention Tokenization (WISeCoin) creates an Authenticated Consumer Attention, which is a key requirement for effective advertising and converting contacts into contracts. Brands using the ...
War on Trump: Major advertisers plunge into politics
The influential advertising-trade association 4A's released earlier this year a survey that found that 58 percent of Americans frown when established commercial brands “get political” and take sides on complicated issues. “Consumers are not looking to ...
Disney's Advertising Empire Could Get More High-Tech After Fox Purchase
With an acquisition of a good chunk of 21st Century Fox, Disney takes control over many things it does not currently have. Its cable networks target families, kids, and young teens. Fox's outlets go after people interested in big-swing drama and ...
Vpon Releases Hong Kong Quarter 3 Mobile Advertising Statistics & Trends Data Report
HONG KONG, Dec. 18, 2017 /PRNewswire/ -- Vpon Big Data Group, an Asia's leading big data ad tech company, releases its Hong Kong Quarter 3 Mobile Advertising Statistics & Trends Data Report, unveiling consumer's digital behavior when consuming products ...
Facebook will no longer always divert international advertising revenue to Ireland
Facebook today said it is shifting to a “local selling structure” in countries outside the U.S., in which its advertising revenue in that country will be recorded by their local company in the country. That means that rather than directly route its ...
Facebook to book advertising revenue locally amid political pressure
Moving to a Local Selling Model | Facebook Newsroom
Facebook | The Irish Times
What you need to know in advertising today - Business Insider
Rupert Murdoch doesn't see much of a future for anything on linear TV that's not news or sports — and even for sports he sees an impending challenge from Facebook. On Thursday, the media mogul went into detail about the thinking behind his blockbuster ...
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