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5 Newspaper Advertising Myths Revealed


What I'm about to reveal are myths that most people think are 'true.'

They seem set in stone yet they are deadly to the advertiser.

I'm certain you'll be surprised. Certainly you may even doubt what I reveal to you. But I've discovered that these myths must *NEVER* be followed - unless of course you like throwing your hard earned money down the drain!

There are essentially five common 'Newspaper And Magazine Advertising Myths'?

Before I go any further I have a proviso to what I'm about to reveal to you about advertising. Here it is?

Everything I talk about here has one goal: To help you make more money - substantially more, with your marketing, sales, and advertising.

If you're looking for 'pretty' advertising or advertising that looks good without getting you leads and orders then you should look elsewhere.

So when you're reading through these advertising myths and facts, be aware that I'm only talking about newspaper and magazine advertising that makes money - plain and simple!

So let's get started?

****************************************

Advertising Myth 1: Your ad must first 'look good' before it is placed in any publication

****************************************

Many people (not your prospects by the way!) judge newspaper and magazine advertising on the 'look and feel' of the ad. In fact one of the mysteries of the modern world is having advertising awards for aesthetically appealing ads. That's just plain nuts!

It doesn't matter how good your ad looks. What counts is how much money you made from the ad!

Of course I'm not saying your ad cannot look good. What I'm saying is your number one objective is to get the sale (or at least a response.

Never forsake this goal for creating a good looking ad!

****************************************

Advertising Myth 2: Your company name needs to be prominent in the ad

****************************************

Regardless of how familiar your company or service is to your prospects you should always place your company name at the bottom of the ad. Never ever put your company name at the top of the ad.

****************************************

Advertising Myth 3: You should never use a reply coupon because it looks 'unprofessional'

****************************************

Many design agencies frown on response coupons because once again they don't look 'good.' A coupon has the ability to *double* your response instantly.

You must therefore have a very good reason not to use a coupon in your ads. (By the way I've never come up with a good enough reason - unless of course you're restricted to space!).

****************************************

Advertising Myth 4: You should use a design agency to create your ads

****************************************

Like all professions there are good and bad design agencies. However only use a design agency that uses 'direct response' advertising principles.

All other design agencies will never get the results you should expect with your newspaper and magazine advertising.

In almost every case you are better equipped to create your own advertising rather than using a design agency.

You'll save thousands of dollars and almost certainly make more money from the advertising you create.

****************************************

Advertising Myth 5: Your ad must not have too much copy (words) and have lots of white space

****************************************

This is the number one mistake people make with their newspaper and magazine advertising.

You cannot ever hope to get a high response to your advertising if you don't give people a reason (or several reasons) to respond. This means that your ad needs to be *FULL* of copy.

Contrary to popular belief an ad crammed full of relevant and benefit written copy always *substantially* wins over an ad without lots of copy.

***

So there you have it. If you want more sales and more success from your newspaper and magazine ads you must step outside the box.

You must break from tradition. You must forget about creating good looking ads. Do this and I promise your sales and profits will soar!

JAMES C. BURCHILL is a 20-year veteran entrepreneur and information technology executive who now provides strategic marketing consulting services to a select group of clients. He is a published author, a passionate advocate of technology and the Internet, as well as an avid study of classical advertising and marketing strategies (which he uses during 'Internet alchemy' experiments.) James is an expert in information and data management, Internet marketing and online networking. A self confessed 'information and technology enthusiast', James brings a wide range of valuable skills to any venture. Of singular note is James' ability to assimilate complex subject matter and produce clean clear 'easy-to-understand' messages. James has been interviewed many times and caused quite the media buzz when a client 'double-dog-dared' him to prove you can get front page coverage for $0. The details and that 'dumb stunt' are now part of eBay legend. Currently James lives in Ontario, Canada with his wife and family, their Siamese cat and one very nervous fish. Visit http://www.JamesBurchill.com for details.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. January / 21 / 2019

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Tipico launches new advertising campaign to strengthen brand profile - AffiliateINSIDER
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Tipico Sportwetten, a German-language online bookmaker, has made a bid to enhance its brand profile and boost coverage for the latter half of the 2018/19 ...


Allegation of surreptitious advertising: Amazon is no longer allowed to show Pastewka-result - The News Article Insiders
Allegation of surreptitious advertising: Amazon is no longer allowed to show Pastewka-result  The News Article Insiders

An episode of the series “Pastewka” must not be broadcast due to surreptitious advertising. The Bavarian land centre for new media has banned to show in the ...


Here are our 10 most popular media and advertising stories of 2018 - INSIDER
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2018 was a tumultuous year in media and advertising, and our biggest Business Insider Prime stories are a reflection of that. There were articles about Verizon ...


CBS’ Ratings Deal With Nielsen Expires, Complicating Network’s Advertising Buys - Adweek
CBS’ Ratings Deal With Nielsen Expires, Complicating Network’s Advertising Buys  Adweek

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Sharing Data for Deals? More Like Watching It Go With a Sigh - The New York Times
Sharing Data for Deals? More Like Watching It Go With a Sigh  The New York Times

Tech companies say consumers prefer being shown ads that are relevant to them. But a professor's research shows they trade data for those ads not because of ...


5 things we learned about AT&T’s media and advertising business in 2018 - Digiday
5 things we learned about AT&T’s media and advertising business in 2018  Digiday

When 2018 began, AT&T did not have a massive media and advertising business. But the telecom giant is closing the year with a portfolio of TV networks, ...


Hulu Will Start Offering ‘Attribution’ Measures for Advertisers - Variety
Hulu Will Start Offering ‘Attribution’ Measures for Advertisers  Variety

Hulu is the latest media outlet to start offering so-called 'attribution' measures that try to gauge whether ads spurred consumer action.


Cassidy Advertising adds new client - Youngstown Vindicator
Cassidy Advertising adds new client  Youngstown Vindicator

CANFIELD. Cassidy Advertising & Consulting LLC, a full-*service* advertising agency in Canfield, announces new client Ohio Pain & Rehabilitation. Ohio Pain ...


PS4 News: Sony PlayStation fined MILLIONS for misleading PS Plus advertising | PS4, Xbox, Nintendo Switch News, Reviews and Features - Daily Star - Daily Star
PS4 News: Sony PlayStation fined MILLIONS for misleading PS Plus advertising | PS4, Xbox, Nintendo Switch News, Reviews and Features - Daily Star  Daily Star

SONY is in hot water after a regulatory commission accuses the firm of intentionally misleading customers.


Programmatic advertising on course for expansive year as engage:BDR adds further integrations - Small Caps
Programmatic advertising on course for expansive year as engage:BDR adds further integrations  Small Caps

Advertising company engage:BDR (ASX: EN1) has kicked off 2019 with a flurry of new integrations that will further extend the capability of its proprietary ...


AT&T resumes advertising on YouTube after brand safety crisis - The Drum
AT&T resumes advertising on YouTube after brand safety crisis  The Drum

AT&T is advertising on YouTube again, almost two years after it pulled spend following an exposé of how many of the word's biggest brands were appearing ...


Russian company wants to put advertisements in SPACE so they can be seen in the night sky - Daily Mail
Russian company wants to put advertisements in SPACE so they can be seen in the night sky  Daily Mail

StartRocket is a Russian company hoping to use Cubesats - briefcase sized spacecrafts - in low-Earth orbit and arranging them in a particular way based on the ...


Cannes in the Desert: Advertising, media execs head to CES for the industry’s annual kick-off - Digiday
Cannes in the Desert: Advertising, media execs head to CES for the industry’s annual kick-off  Digiday

This article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive *content*, ...


What Amazon Advertising’s big 2018 advancements will mean for 2019 - Marketing Land
What Amazon Advertising’s big 2018 advancements will mean for 2019  Marketing Land

It's easy to over hype things, but 2018 will be remembered as a momentous year for Amazon's advertising business. It is estimated to now be the third-largest ad ...


This Russian startup wants to put billboards in space. Astronomers ar - Astronomy Magazine
This Russian startup wants to put billboards in space. Astronomers ar  Astronomy Magazine

Orbital Display is a Russian startup's effort to bring billboard advertisements to low-earth orbit using a grid of tissue box-sized satellites called CubeSats.


How Kiwi edtech Kami gained six million users without any advertising and secured a $1.4 million investment - SmartCompany.com.au
How Kiwi edtech Kami gained six million users without any advertising and secured a $1.4 million investment  SmartCompany.com.au

Kiwi edtech Kami has raised $1.4 million in its Series A round, and with six million users already, it's setting out to disrupt classrooms across the world.


5 resolutions for programmatic advertising in 2019 | Opinion - AdAge.com
5 resolutions for programmatic advertising in 2019 | Opinion  AdAge.com

In our industry, the end of the year is a time for R&R — not rest and relaxation (as the digital ad ecosystem never sleeps), but reflection and resolutions. It's a time ...


#FairnessFirst: Time to stand for purpose-led marketing and social impact advertising - Bizcommunity.com
#FairnessFirst: Time to stand for purpose-led marketing and social impact advertising  Bizcommunity.com

Barbara Gardner Proctor, the woman who helped introduce the Beatles to America through a deal with Vee-Jay records, was also the first black female to own ...


International Advertising Association World Congress to be held in India in Feb - Business Standard
International Advertising Association World Congress to be held in India in Feb  Business Standard

Around 2,000 delegates are expected to participate in the World Congress of International Advertising Association (IAA) to be held in Kerala next month.


Heavy advertising and marketing of opioid medication linked to overdose deaths - Infosurhoy
Heavy advertising and marketing of opioid medication linked to overdose deaths  Infosurhoy

Heavy marketing of prescription opioid drugs to doctors was linked to high death rates in an analysis of recent data published Friday. Between 2013 and 2016, ...


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