Advertising Information Ohio




More free ebooks online:
Advertising | Affiliate revenue sharing  |  Auctions  |  Blogging  |  Crafts & Hobbies  |  Currency Trading  |  Home Remedies and Best Tips |  Mesothelioma lung cancer and asbestos |  Mortgage and refinance |  Pets  |  Web Site design  |

We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
Please check back frequently as new topics are added and current topics are updated daily.


Place your TextLink AD here free

5 Newspaper Advertising Myths Revealed

What I'm about to reveal are myths that most people think are 'true.'

They seem set in stone yet they are deadly to the advertiser.

I'm certain you'll be surprised. Certainly you may even doubt what I reveal to you. But I've discovered that these myths must *NEVER* be followed - unless of course you like throwing your hard earned money down the drain!

There are essentially five common 'Newspaper And Magazine Advertising Myths'?

Before I go any further I have a proviso to what I'm about to reveal to you about advertising. Here it is?

Everything I talk about here has one goal: To help you make more money - substantially more, with your marketing, sales, and advertising.

If you're looking for 'pretty' advertising or advertising that looks good without getting you leads and orders then you should look elsewhere.

So when you're reading through these advertising myths and facts, be aware that I'm only talking about newspaper and magazine advertising that makes money - plain and simple!

So let's get started?


Advertising Myth 1: Your ad must first 'look good' before it is placed in any publication


Many people (not your prospects by the way!) judge newspaper and magazine advertising on the 'look and feel' of the ad. In fact one of the mysteries of the modern world is having advertising awards for aesthetically appealing ads. That's just plain nuts!

It doesn't matter how good your ad looks. What counts is how much money you made from the ad!

Of course I'm not saying your ad cannot look good. What I'm saying is your number one objective is to get the sale (or at least a response.

Never forsake this goal for creating a good looking ad!


Advertising Myth 2: Your company name needs to be prominent in the ad


Regardless of how familiar your company or service is to your prospects you should always place your company name at the bottom of the ad. Never ever put your company name at the top of the ad.


Advertising Myth 3: You should never use a reply coupon because it looks 'unprofessional'


Many design agencies frown on response coupons because once again they don't look 'good.' A coupon has the ability to *double* your response instantly.

You must therefore have a very good reason not to use a coupon in your ads. (By the way I've never come up with a good enough reason - unless of course you're restricted to space!).


Advertising Myth 4: You should use a design agency to create your ads


Like all professions there are good and bad design agencies. However only use a design agency that uses 'direct response' advertising principles.

All other design agencies will never get the results you should expect with your newspaper and magazine advertising.

In almost every case you are better equipped to create your own advertising rather than using a design agency.

You'll save thousands of dollars and almost certainly make more money from the advertising you create.


Advertising Myth 5: Your ad must not have too much copy (words) and have lots of white space


This is the number one mistake people make with their newspaper and magazine advertising.

You cannot ever hope to get a high response to your advertising if you don't give people a reason (or several reasons) to respond. This means that your ad needs to be *FULL* of copy.

Contrary to popular belief an ad crammed full of relevant and benefit written copy always *substantially* wins over an ad without lots of copy.


So there you have it. If you want more sales and more success from your newspaper and magazine ads you must step outside the box.

You must break from tradition. You must forget about creating good looking ads. Do this and I promise your sales and profits will soar!

JAMES C. BURCHILL is a 20-year veteran entrepreneur and information technology executive who now provides strategic marketing consulting services to a select group of clients. He is a published author, a passionate advocate of technology and the Internet, as well as an avid study of classical advertising and marketing strategies (which he uses during 'Internet alchemy' experiments.) James is an expert in information and data management, Internet marketing and online networking. A self confessed 'information and technology enthusiast', James brings a wide range of valuable skills to any venture. Of singular note is James' ability to assimilate complex subject matter and produce clean clear 'easy-to-understand' messages. James has been interviewed many times and caused quite the media buzz when a client 'double-dog-dared' him to prove you can get front page coverage for $0. The details and that 'dumb stunt' are now part of eBay legend. Currently James lives in Ontario, Canada with his wife and family, their Siamese cat and one very nervous fish. Visit for details.

Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. March / 24 / 2018

This RSS feed URL is deprecated
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at

Facebook Tries to Calm Advertisers After Cambridge Analytica Crisis - Wall Street Journal


Facebook Tries to Calm Advertisers After Cambridge Analytica Crisis
Wall Street Journal
A handful of marketers suspended advertising on Facebook Inc. as the company hustled to quell anxiety about its platform in the wake of revelations that an outside company improperly handled data on tens of millions of its users. In recent days ...
Advertisers are turning up the heat on FacebookCNNMoney
Mozilla Announces End To Advertising On Facebook Amid Cambridge Analytica BreachNPR
Facebook data leak scandal won't deter advertisers unless two things happen, industry insiders sayCNBC
all 10,505 news articles »

Sonos temporarily halts advertising on Facebook, Google - CNET


Sonos temporarily halts advertising on Facebook, Google
Why is Sonos suspending advertising to those platforms for only a week if it's so concerned? Apparently they're too important to its business. "Despite the flaws of these massive digital networks, we fundamentally believe in the power of technology to ...
Sonos pauses advertising on Facebook, Instagram, Google, and Twitter and gives the money to charityCampaignLive
Sonos pauses social advertising and gives the money to charityPRWeek
Why We're Pulling Our Ads from Big Tech Platforms Next Week | Sonos BlogSonos Blog

all 13 news articles »

What the World Would Look Like Scrubbed Free of Advertising - WIRED


What the World Would Look Like Scrubbed Free of Advertising
“I erase advertising like the plugin does in our browsers,” Higuera says. Advertisers spend $29 billion a year plastering highways, train stations, and other public spaces with ads. Higuera had mostly tuned them out until one day several years ago when ...

To understand digital advertising, study its algorithms - The Economist

The Economist

To understand digital advertising, study its algorithms
The Economist
ALAN MISLOVE studies algorithms. Recently, his research at Northeastern University, in Boston, has shown that Facebook's software was leaking users' phone numbers to advertisers. He has also found new ways to audit that same software for racial bias ...

Groups trade barbs over campaign advertising on Anchorage transgender proposition - Anchorage Daily News

Anchorage Daily News

Groups trade barbs over campaign advertising on Anchorage transgender proposition
Anchorage Daily News
Both sides of the debate over an Anchorage ballot initiative that would regulate restrooms and "intimate facilities" by sex at birth traded accusations over campaign advertising this week, a sign of escalating rhetoric as the mail-in election reaches ...

Firms start to pull Facebook ads following data scandal - CNBC


Firms start to pull Facebook ads following data scandal
Commerzbank and Mozilla have suspended ad campaigns on Facebook following the data scandal that has seen more than $45 billion wiped off the social network's market value this week. "We are pausing our campaign on Facebook. Brand safety and data ...
Mozilla pauses advertising on FacebookMyBroadband

all 9,685 news articles »

The Three Issues Keeping Brands From Going All-In On Podcast Advertising - AdExchanger


The Three Issues Keeping Brands From Going All-In On Podcast Advertising
The lack of a standard measurement protocol has been an issue for the podcast industry for years. When podcasts are streamed, only the owner of a podcast player app knows how long a person listened to an episode, where they skipped and stopped in that ...

Facebook-Cambridge Analytica Shows The Importance Of Data And Trust In Advertising - AdExchanger

Facebook-Cambridge Analytica Shows The Importance Of Data And Trust In Advertising
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Joshua Lowcock, executive vice president and chief digital and innovation officer at UM ...

and more »

Ant and Dec: Suzuki ends advertising campaign after drink-drive charge - BBC News

BBC News

Ant and Dec: Suzuki ends advertising campaign after drink-drive charge
BBC News
Suzuki has axed TV adverts featuring Ant and Dec after Ant McPartlin was charged with drink driving. The car firm will still sponsor the last two episodes of the series of ITV's Saturday Night Takeaway, but the duo will not appear in its commercials ...
Ant and Dec lose advertising deal with SuzukiThe Guardian
Suzuki withdraws Ant & Dec advertising campaign following Ant's drink driving
Ant and Dec: Suzuki ends advertising campaign after drink-drive ...BBC News
Daily Mail -The Scotsman
all 106 news articles »

City OKs providing advertising dollars from fund to TDC -

City OKs providing advertising dollars from fund to TDC
Project funds are nice, but Key West needs advertising dollars to keep business coming in, the City Commission voted this week. The board went against a resolution urging the Monroe County Commission to keep leftover Tourist Development Council money ...

Google News

              used office cubicle and partitions walls for sale in Northeast Ohio   free amv format video downloads   amv format video downloads   amv format videos

Find custom outdoor advertising supplies and business supplies in Akron, Ohio below wholesale at OfficeJax in Akron, Ohio

Auctions Akron, Ohio    Blogging Ohio    Rss Ohio    Crafts & Hobbies Akron Ohio    Currency Trading in Akron Ohio
   Mortgage and refinance   Pets Akron Ohio    Web Site designers in Akron Ohio   university of akron university housing available

roofing contractors Akron Ohio

Surplus Overstock and used PET SUPPLIES

Find unclaimed freight in Akron Ohio

[Back to Top]

Find used office equipment in Ohio at www.OfficeJax.Has.It

Find the best fleamarkets at www.FleaMarketWorld.Has.It


Find electric powered vehicles at www.NoGas.Drives.It

Akron City directory

Free Automatic Link Exchange

Flea Market World

Anonymous and Confidential U.S. Mail Drops - No ID Required reship worldwide

Find homes for rent
in Akron Ohio

Fleamarket World

Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting  service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.

Click here to place your free classified AD's on this page for freeHere

officejax surplus office furniture outlet Akron, ohio

OfficeJax free ad space available here

auction news and listings for Akron, Ohio

Akron crafts and hobby news center

Akron currency trading

Akron Ohio pet news

Advertising and promotions Akron, Ohio

The Akron blogging news center

lung mesothelioma asbestos

Akron Ohio web site design news

Akron Mortgaging and refinancing

Best Home Remedies and Tips

HOME | Site Map
© 2012 - 2018 All Rights Reserved


advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services  advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space  online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market