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The Art Of Fear Free Advertising


Is fear of failure an issue when you commit valuable money in advertising?

Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?

Is that a valuable lesson?

Course it is!

So, how do you do it?

The answer is testing!

It's simple really.. Instead of sending out 1000 sales letters for example. Send out 500. In these 500 have 5 different headlines so 5 x 100 = 500

Why?

Well what we are trying to establish here is what headline or sales offer pulls best. Once we know which one works then we do a mass mailing, but not before then!

You see I have seen so many companies waste hundreds even thousands of pounds on non result direct mail... all because they didn't test!

So save yourself time and money by testing EVERTHING you do.

If it's an advert in the local press, sign up for 5 small inserts over 5 weeks rather than 1 big page as a one off. This will be cheaper but will also allow you to test different offers.

About The Author

Mark Vurnum is a leader in small business marketing. Regulary putting on marketing seminars, his 13 proven steps seminar has allowed businesses to grow 50% in a matter of weeks. www.smartmarketingconsultants.co.uk

mark@smartmarketingconsultants.co.uk


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. October / 19 / 2017

Lawmakers Introduce 'Honest Ads Act' to Govern Online Political Advertising - Gizmodo

Gizmodo

Lawmakers Introduce 'Honest Ads Act' to Govern Online Political Advertising
Gizmodo
Senate lawmakers on Thursday unveiled their first major legislative effort to increase transparency in online political advertising, called the Honest Ads Act. Sponsored by Senators Mark Warner, Amy Klobuchar, and John McCain, the bill attempts to ...
Democrats now have a plan to regulate Facebook advertisingVICE News
Facebook and Google's political advertising problem goes beyond fake Russian accountsMarkets Insider
Senators Are Pushing A Bill To Combat Russia-Linked Advertising On Social Media For The First TimeBuzzFeed News
Talk Media News -Los Angeles Times -Quartz
all 177 news articles »

Pinterest opens up search advertising in its Ads Manager ... - TechCrunch

TechCrunch

Pinterest opens up search advertising in its Ads Manager ...
TechCrunch
Pinterest began rolling out targeted ads based on searches for its partners earlier this year, giving it another moment in time to catch potential customers..

and more »

Five Keys To Achieving Positive Return On Advertising Spend With Facebook - Forbes

Forbes

Five Keys To Achieving Positive Return On Advertising Spend With Facebook
Forbes
Achieving positive return on advertising spend (ROAS) is a key objective for many Facebook and direct response advertisers. Sustaining positive ROAS with a large media spend is not an easy feat to accomplish, but it is possible with the right approach.


What you need to know in advertising today - Business Insider - Business Insider

Business Insider

What you need to know in advertising today - Business Insider
Business Insider
People are doing whatever they can to avoid TV ads. Fox wants to help them. The broadcaster has teamed up with the video tech company Innovid to bring new ...

and more »

Advertising startup gives college students gigs as human billboards - Phys.Org

Advertising startup gives college students gigs as human billboards
Phys.Org
The iPads display advertising from a client like YouTube, Zipcar or Limebike - three of the company's 30 current clients - and the nomads answer any questions from onlookers about ads they have on their backs. Friedl linked up with angel investor Dave ...

and more »

US Local Advertising Spend To Increase 7.6% In 2018 - MediaPost Communications

US Local Advertising Spend To Increase 7.6% In 2018
MediaPost Communications
Local advertising in the U.S. will increase 7.6% in 2018, up from 0.4% in 2017, according to new data from Borrell Associates. Estimates for 2018 U.S. local ad expenditures highlight billboards as one of the only traditional media to show growth in the ...


Using Blockchain Technology to Achieve Balance in Digital Advertising - HuffPost

HuffPost

Using Blockchain Technology to Achieve Balance in Digital Advertising
HuffPost
The imbalance in the digital advertising industry is causing a multi-faceted disability, where all parties involved are exposed to the possibility of being short-changed in one way or the other according to their specific expectations.


Pay-TV Group Sky Launches Advertising Review - New York Times

Pay-TV Group Sky Launches Advertising Review
New York Times
LONDON — European pay-TV group Sky has launched a review of how it places and plans advertising, its first review in 13 years that could shake up which agencies it employs. Sky, one of the biggest ad spenders in the industry, currently works with ...

and more »

Retail blues worsen, hitting newspaper print advertising hard - Poynter (blog)

Retail blues worsen, hitting newspaper print advertising hard
Poynter (blog)
The situation has only worsened as 2017 has gone on, leading to a 23 percent year-to-year decline in print advertising at McClatchy Co,. the first of the publicly traded newspaper companies to report third quarter results. McClatchy's total ad revenues ...


Konica Minolta, Cohber and Rochester Advertising Federation Kick Off First-Ever AD Week 2017 - Printing Impressions

Konica Minolta, Cohber and Rochester Advertising Federation Kick Off First-Ever AD Week 2017
Printing Impressions
Rochester AD Week (RAD) making its debut thanks to the local Rochester Advertising Federation, which keeps the Rochester creative community thriving through educational programs and connection opportunities to inspire great work! RAF President, Bob ...

and more »

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