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The Art Of Fear Free Advertising


Is fear of failure an issue when you commit valuable money in advertising?

Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?

Is that a valuable lesson?

Course it is!

So, how do you do it?

The answer is testing!

It's simple really.. Instead of sending out 1000 sales letters for example. Send out 500. In these 500 have 5 different headlines so 5 x 100 = 500

Why?

Well what we are trying to establish here is what headline or sales offer pulls best. Once we know which one works then we do a mass mailing, but not before then!

You see I have seen so many companies waste hundreds even thousands of pounds on non result direct mail... all because they didn't test!

So save yourself time and money by testing EVERTHING you do.

If it's an advert in the local press, sign up for 5 small inserts over 5 weeks rather than 1 big page as a one off. This will be cheaper but will also allow you to test different offers.

About The Author

Mark Vurnum is a leader in small business marketing. Regulary putting on marketing seminars, his 13 proven steps seminar has allowed businesses to grow 50% in a matter of weeks. www.smartmarketingconsultants.co.uk

mark@smartmarketingconsultants.co.uk


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. July / 12 / 2020

How Apple has just taken the war against targeted advertising to a new level - Medium
How Apple has just taken the war against targeted advertising to a new level  Medium

Facebook May Ban Political Advertising - Variety
Facebook May Ban Political Advertising  Variety

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Digital Advertising Benchmarks 2020. How Do You Stack Up? - Forbes
Digital Advertising Benchmarks 2020. How Do You Stack Up?  Forbes

Kroger boosts media presence with new advertising partnerships - Supermarket News
Kroger boosts media presence with new advertising partnerships  Supermarket News

Labour boycotts Facebook advertising in solidarity with Black Lives Matter - Yahoo Sport UK
Labour boycotts Facebook advertising in solidarity with Black Lives Matter  Yahoo Sport UK

Google to restrict advertising of unauthorized tracking technology - WHTC News
Google to restrict advertising of unauthorized tracking technology  WHTC News

Bayer Freezes Facebook Advertising In July - AdExchanger
Bayer Freezes Facebook Advertising In July  AdExchanger

TikTok's new offering for small advertisers could help it lure them from Facebook - CNBC
TikTok's new offering for small advertisers could help it lure them from Facebook  CNBC

The Revitalization Of Print Advertising - Forbes
The Revitalization Of Print Advertising  Forbes

PROMOTION--ADVERTISING - Ad from 2020-07-12 | Services - Herald & Review
PROMOTION--ADVERTISING - Ad from 2020-07-12 | Services  Herald & Review

Facebook prepares to dig in as advertising boycott continues - NBC News
Facebook prepares to dig in as advertising boycott continues  NBC News

Advertising, PR experts offer their picks for a new Washington NFL team name - Washington Business Journal
Advertising, PR experts offer their picks for a new Washington NFL team name  Washington Business Journal

Facebook Boycott Aims To Derail $70 Billion Advertising Juggernaut - NPR
Facebook Boycott Aims To Derail $70 Billion Advertising Juggernaut  NPR

National TV Political Advertising Up Sharply, Trump Campaign Spending Dominates 07/13/2020 - MediaPost Communications
National TV Political Advertising Up Sharply, Trump Campaign Spending Dominates 07/13/2020  MediaPost Communications

Global Digital Advertising Management Platform Market 2020 – Impact of COVID-19, Future Growth Analysis and Challenges | Google, Celtra, Bannerflow, Adobe, RhythmOne - Cole of Duty
Global Digital Advertising Management Platform Market 2020 – Impact of COVID-19, Future Growth Analysis and Challenges | Google, Celtra, Bannerflow, Adobe, RhythmOne  Cole of Duty

Get introduced to DAD in Token Economy and Decentralized Advertising in the Blockchain Space - The Cryptocurrency Analytics
Get introduced to DAD in Token Economy and Decentralized Advertising in the Blockchain Space  The Cryptocurrency Analytics

As Advertisers Leave Facebook, Disney Could Benefit - Motley Fool
As Advertisers Leave Facebook, Disney Could Benefit  Motley Fool

Cancel Culture’s Next Obvious Target? Ellen Degeneres’ Advertisers - CCN.com
Cancel Culture’s Next Obvious Target? Ellen Degeneres’ Advertisers  CCN.com

Fact Check: Picture does not show advertising endorsed by TED - Reuters
Fact Check: Picture does not show advertising endorsed by TED  Reuters

Ad Boycott of Facebook Keeps Growing - The New York Times
Ad Boycott of Facebook Keeps Growing  The New York Times

COVID's Brutal Impact on Advertising - Radio Ink
COVID's Brutal Impact on Advertising  Radio Ink

Mobile Advertising Market: In-Depth Market Research Report 2019-2029 - Jewish Life News
Mobile Advertising Market: In-Depth Market Research Report 2019-2029  Jewish Life News

Verizon CEO explains why the company paused advertising on Facebook - CNBC
Verizon CEO explains why the company paused advertising on Facebook  CNBC

Digital Advertising Management Platform Market Size, Global Analytical Overview, Key Players, Regional Demand, Trends and Forecast To 2026 - Jewish Life News
Digital Advertising Management Platform Market Size, Global Analytical Overview, Key Players, Regional Demand, Trends and Forecast To 2026  Jewish Life News

As Facebook Boycott Grows, Advertisers Grapple With Race - The New York Times
As Facebook Boycott Grows, Advertisers Grapple With Race  The New York Times

Global Traditional Advertising Agency Services Market is accounted for xx USD million in 2019 and is expected to reach xx USD million by 2025 growing at a CAGR of xx% : Epsilon, Televerde, 360I, COX Media, MDC Partners, etc. - Cole of Duty
Global Traditional Advertising Agency Services Market is accounted for xx USD million in 2019 and is expected to reach xx USD million by 2025 growing at a CAGR of xx% : Epsilon, Televerde, 360I, COX Media, MDC Partners, etc.  Cole of Duty

The game is rigged: A former marketer shows you how Big Tech’s advertising practices harm us all - Seattle Times
The game is rigged: A former marketer shows you how Big Tech’s advertising practices harm us all  Seattle Times

Facebook just lost one of the biggest advertisers in the world for the rest of 2020 - NBC News
Facebook just lost one of the biggest advertisers in the world for the rest of 2020  NBC News

Global Social Media Advertising Software Market 2020| Industry Size, Share, Revenue, Business Growth, Demand And Applications Market Research Report To 2026 - Jewish Life News
Global Social Media Advertising Software Market 2020| Industry Size, Share, Revenue, Business Growth, Demand And Applications Market Research Report To 2026  Jewish Life News

Push to make French advertising a weapon against climate change - Yahoo News UK
Push to make French advertising a weapon against climate change  Yahoo News UK

Global Demand Side Platforms (DSP) For Programmatic Advertising Market Expected to reach highest CAGR by 2025: Facebook Ads Manager, Rocket Fuel, MediaMath, Amazon (AAP), DoubleClick - Jewish Life News
Global Demand Side Platforms (DSP) For Programmatic Advertising Market Expected to reach highest CAGR by 2025: Facebook Ads Manager, Rocket Fuel, MediaMath, Amazon (AAP), DoubleClick  Jewish Life News

How to achieve brand safety in digital advertising - SmartBrief
How to achieve brand safety in digital advertising  SmartBrief

3 Places Advertisers Are Still Increasing Spend Despite COVID-19 - Motley Fool
3 Places Advertisers Are Still Increasing Spend Despite COVID-19  Motley Fool

Advertisers were cutting their Facebook ad spending well before the boycott began - Digiday
Advertisers were cutting their Facebook ad spending well before the boycott began  Digiday

Impact of COVID-19 on Advertising Market | WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG, Focus Media Group and More - Cole of Duty
Impact of COVID-19 on Advertising Market | WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG, Focus Media Group and More  Cole of Duty

Advertising Plugin for WordPress Threatens Full Site Takeovers - Threatpost
Advertising Plugin for WordPress Threatens Full Site Takeovers  Threatpost

The CEO of a major advertising trade group says the Facebook boycott is a turning point - CNBC
The CEO of a major advertising trade group says the Facebook boycott is a turning point  CNBC

Proposed bill would offer tax credits to support local news, advertising - Williston Daily Herald
Proposed bill would offer tax credits to support local news, advertising  Williston Daily Herald

Gideon, Republicans trade advertising jabs over allegations against ex-lawmaker - Press Herald
Gideon, Republicans trade advertising jabs over allegations against ex-lawmaker  Press Herald

Think Tank looks at best, worst of 2020 political advertising - KTAR.com
Think Tank looks at best, worst of 2020 political advertising  KTAR.com

The state of advertising has still never been better - Campaign US
The state of advertising has still never been better  Campaign US

Berkshire Hathaway HomeServices Automated Digital Advertising Program Powered by Adwerx - MarTech Series
Berkshire Hathaway HomeServices Automated Digital Advertising Program Powered by Adwerx  MarTech Series

Microsoft And Sony Are Suspending Facebook Advertising, But It’s Less Noble Than It Sounds - Forbes
Microsoft And Sony Are Suspending Facebook Advertising, But It’s Less Noble Than It Sounds  Forbes

Tobi Matthews joins SCG Advertising + Public Relations - Parsippany Focus
Tobi Matthews joins SCG Advertising + Public Relations  Parsippany Focus

Impact of COVID-19 on Outdoor Advertising Machines Market: Value Chain, Dynamics and Key Players Company, JCDecaux Group, Clear Channel Outdoor, Lamar Advertising, CBS Corporation, etc - 3rd Watch News
Impact of COVID-19 on Outdoor Advertising Machines Market: Value Chain, Dynamics and Key Players Company, JCDecaux Group, Clear Channel Outdoor, Lamar Advertising, CBS Corporation, etc  3rd Watch News

Rising Rockers Advertisement Unleash Debut Album American Advertisement: Stream - Consequence of Sound
Rising Rockers Advertisement Unleash Debut Album American Advertisement: Stream  Consequence of Sound

Legal Advertisements: Sunday, July 12, 2020 | Legal Advertisements - Imperial Valley Press
Legal Advertisements: Sunday, July 12, 2020 | Legal Advertisements  Imperial Valley Press

Media Groups Join Forces with Google to Bolster Local News Advertising - Associations Now
Media Groups Join Forces with Google to Bolster Local News Advertising  Associations Now

Comprehensive Insights on Programmatic Market 2020-2027ing or Advertising Market 2020-2027|• MediaMath • ADWORDS • DATAXU • Choozle • Adobe Media Optimizer • Acquisio • WORDSTREAM - Cole of Duty
Comprehensive Insights on Programmatic Market 2020-2027ing or Advertising Market 2020-2027|• MediaMath • ADWORDS • DATAXU • Choozle • Adobe Media Optimizer • Acquisio • WORDSTREAM  Cole of Duty

'We'd advise clients to advertise': London Advertising is promoting itself out of lockdown - The Drum
'We'd advise clients to advertise': London Advertising is promoting itself out of lockdown  The Drum

Kim Kardashian is her own best advertisement as she models slinky new SKIMS collection - Daily Mail
Kim Kardashian is her own best advertisement as she models slinky new SKIMS collection  Daily Mail

Stephen Woodford: Putting advertising at the heart of the recovery - The Drum
Stephen Woodford: Putting advertising at the heart of the recovery  The Drum

Online Display Advertising Services Market Overview and Outlook Report by 2026 |Criteo Dynamic Retargeting, DoubleClick Digital Marketing, AdRoll - 3rd Watch News
Online Display Advertising Services Market Overview and Outlook Report by 2026 |Criteo Dynamic Retargeting, DoubleClick Digital Marketing, AdRoll  3rd Watch News

Advertising Services Market Size, Average Price, Module Market Share, and Key Country Analysis to 2026 - Cole of Duty
Advertising Services Market Size, Average Price, Module Market Share, and Key Country Analysis to 2026  Cole of Duty

ABANDONED MOTOR VEHICLE PETITION ADVERTISEMENT | Public Hearing | Notices - Gwinnettdailypost.com
ABANDONED MOTOR VEHICLE PETITION ADVERTISEMENT | Public Hearing | Notices  Gwinnettdailypost.com

The advertising business is becoming less cyclical—and more concentrated - The Economist
The advertising business is becoming less cyclical—and more concentrated  The Economist

Berkshire Hathaway HomeServices Automates Digital Advertising During Pandemic, Enters Multi-Year Relationship with Adwerx - RisMedia.com
Berkshire Hathaway HomeServices Automates Digital Advertising During Pandemic, Enters Multi-Year Relationship with Adwerx  RisMedia.com

WordPress security: RCE flaw in Adning Advertising plugin exploited in the wild - The Daily Swig
WordPress security: RCE flaw in Adning Advertising plugin exploited in the wild  The Daily Swig

Coca-Cola pauses advertising on all social media platforms globally - CNBC
Coca-Cola pauses advertising on all social media platforms globally  CNBC

Good-Loop, An Ethical Advertising Platform That Allows Brands To Spend Media Dollars And Do Good At The Same Time Launches In The United States - Forbes
Good-Loop, An Ethical Advertising Platform That Allows Brands To Spend Media Dollars And Do Good At The Same Time Launches In The United States  Forbes

Programmatic Advertising Display Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026 - 3rd Watch News
Programmatic Advertising Display Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026  3rd Watch News

Verizon is pulling advertising from Facebook and Instagram - CNBC
Verizon is pulling advertising from Facebook and Instagram  CNBC

Outdoor Advertising Machines Market – Insights on Challenges & Opportunities by 2025 - Cole of Duty
Outdoor Advertising Machines Market – Insights on Challenges & Opportunities by 2025  Cole of Duty

Why digital OOH advertising is especially effective right now - Marketing Dive
Why digital OOH advertising is especially effective right now  Marketing Dive

Digital OOH Advertising Market is in Huge Demand over forecast period 2020 – 2026 | JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, Outfront Media, Daktronics – 3w Market News Reports - 3rd Watch News
Digital OOH Advertising Market is in Huge Demand over forecast period 2020 – 2026 | JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, Outfront Media, Daktronics – 3w Market News Reports  3rd Watch News

What’s Digital Commerce Advertising and what tools can help? - MarTech Today
What’s Digital Commerce Advertising and what tools can help?  MarTech Today

NAACP and others call for advertisers to boycott Facebook - Vox.com
NAACP and others call for advertisers to boycott Facebook  Vox.com

Google Makes Swirl Ad Format Available To All Advertisers 07/10/2020 - MediaPost Communications
Google Makes Swirl Ad Format Available To All Advertisers 07/10/2020  MediaPost Communications

Internet Advertising Market to Witness Increased Online Spending & Budgeting for Video Advertisement Production: Radiant Insights - MarTech Series
Internet Advertising Market to Witness Increased Online Spending & Budgeting for Video Advertisement Production: Radiant Insights  MarTech Series

LIC Hotel That Offers COVID-19 Tests Before Entry Sees Raucous Parties - Eater NY
LIC Hotel That Offers COVID-19 Tests Before Entry Sees Raucous Parties  Eater NY

Mobile Advertising Platform Market Global Market Size, Growth Analysis, Trends, Manufacturers, Development Analysis 2025 - Cole of Duty
Mobile Advertising Platform Market Global Market Size, Growth Analysis, Trends, Manufacturers, Development Analysis 2025  Cole of Duty

Social Advertising & Social Media Market Incredible Possibilities, Growth Analysis and Forecast To 2026 - 3rd Watch News
Social Advertising & Social Media Market Incredible Possibilities, Growth Analysis and Forecast To 2026  3rd Watch News

Digital Advertising Management Platform Market 2020| Sizmek • SteelHouse • Mixpo • Bonzai • Celtra • RhythmOne • Bannerflow • Thunder • Snapchat (Flite) • Marin Software - Cole of Duty
Digital Advertising Management Platform Market 2020| Sizmek • SteelHouse • Mixpo • Bonzai • Celtra • RhythmOne • Bannerflow • Thunder • Snapchat (Flite) • Marin Software  Cole of Duty

Online Advertising Platform Market Share, Growth, Statistics, by Application, Production, Revenue & Forecast to 2026 - 3rd Watch News
Online Advertising Platform Market Share, Growth, Statistics, by Application, Production, Revenue & Forecast to 2026  3rd Watch News

15 Advertising Agencies In Raleigh NC To Know - Built In
15 Advertising Agencies In Raleigh NC To Know  Built In

Here are the major brands that have pulled ads from Facebook - MarketWatch
Here are the major brands that have pulled ads from Facebook  MarketWatch

CFOs, You Paid For What In Digital Advertising? - Forbes
CFOs, You Paid For What In Digital Advertising?  Forbes

The North Face is the biggest brand yet to join Facebook ad boycott - CNN
The North Face is the biggest brand yet to join Facebook ad boycott  CNN

NFL owners approve plan to cover seats closest to field, allow teams to place advertising on coverings - CBS Sports
NFL owners approve plan to cover seats closest to field, allow teams to place advertising on coverings  CBS Sports

Reuters: Google to restrict advertising of unauthorized tracking technology | KyivPost - Ukraine's Global Voice - Kyiv Post
Reuters: Google to restrict advertising of unauthorized tracking technology | KyivPost - Ukraine's Global Voice  Kyiv Post

A Chat With: The Perception’s Brian Anderson On How Advertisers Are Dealing With Black Lives Matter Movement - CBS Philly
A Chat With: The Perception’s Brian Anderson On How Advertisers Are Dealing With Black Lives Matter Movement  CBS Philly

AI Makes A Splash In Advertising - Forbes
AI Makes A Splash In Advertising  Forbes

Visualizing the COVID-19 Impact on Advertising Spend - Visual Capitalist
Visualizing the COVID-19 Impact on Advertising Spend  Visual Capitalist

Apple's privacy changes represent 'tectonic shift' for digital ad industry - AdAge.com
Apple's privacy changes represent 'tectonic shift' for digital ad industry  AdAge.com

Facebook’s Tensions With Advertisers Predate the Boycott - The Wall Street Journal
Facebook’s Tensions With Advertisers Predate the Boycott  The Wall Street Journal

Latest Research report on Social Media Advertising Market Size predicts favorable growth and forecast - 3rd Watch News
Latest Research report on Social Media Advertising Market Size predicts favorable growth and forecast  3rd Watch News

New Creative Startups Are Springing Up, As The Nature Of Advertising Changes - Forbes
New Creative Startups Are Springing Up, As The Nature Of Advertising Changes  Forbes

Mobile Advertising Platform Market: Global Industry Analysis, Size, Share, Trends, Growth and Forecast 2020 – 2026 - 3rd Watch News
Mobile Advertising Platform Market: Global Industry Analysis, Size, Share, Trends, Growth and Forecast 2020 – 2026  3rd Watch News

Advertisers Shift Gears to Promote the Reopening - The Wall Street Journal
Advertisers Shift Gears to Promote the Reopening  The Wall Street Journal

Coeur d'Alene Press - Coeur d'Alene Press
Coeur d'Alene Press  Coeur d'Alene Press

Advertisers Are Fleeing Tucker Carlson. Fox News Viewers Have Stayed. - The New York Times
Advertisers Are Fleeing Tucker Carlson. Fox News Viewers Have Stayed.  The New York Times

Global Advertising Services Market 2020- Impact of COVID-19, Future Growth Analysis and Challenges | Interpublic, Omnicom Group, WPP, Publicis Groupe, Dentsu Group - 3rd Watch News
Global Advertising Services Market 2020- Impact of COVID-19, Future Growth Analysis and Challenges | Interpublic, Omnicom Group, WPP, Publicis Groupe, Dentsu Group  3rd Watch News

Clover, your advertising is misguided • MarkLives.com - MarkLives.com
Clover, your advertising is misguided • MarkLives.com  MarkLives.com

Advertising Market: Agencies Are Rather Pessimistic About Business In 2020 - CEOWORLD magazine
Advertising Market: Agencies Are Rather Pessimistic About Business In 2020  CEOWORLD magazine

Pro-arts centre society spent $22K on advertising campaign before pandemic pulled plug on vote - Kamloops This Week
Pro-arts centre society spent $22K on advertising campaign before pandemic pulled plug on vote  Kamloops This Week

A Former Google Executive Takes Aim at His Old Company With a Start-Up - The New York Times
A Former Google Executive Takes Aim at His Old Company With a Start-Up  The New York Times

Health Canada to ban advertising on vape products after noting high 'frequency of use' in youths - National Post
Health Canada to ban advertising on vape products after noting high 'frequency of use' in youths  National Post

Fifty-fifty: Advertising’s Tomorrow: Coders Or Copywriters? Consultants Or Creators? - BW Businessworld
Fifty-fifty: Advertising’s Tomorrow: Coders Or Copywriters? Consultants Or Creators?  BW Businessworld

Paper Mario: The origami King gets a new advertisement which is quite impressive! - Finance Rewind
Paper Mario: The origami King gets a new advertisement which is quite impressive!  Finance Rewind

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