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What's On Your Business Card?


A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and makes it easy to contact you.

Here's how to use the necessary ingredients to create a great business card

Your name should be the biggest part of the card. Right there where the eye can pick it out without searching.

Avoid the old trap of name and phone number in 6 point type in the lower right corner.

Your card's purpose is to get people to remember YOU and contact YOU. So put YOU in the middle, big. A fancy company logo is not you. YOU are the most important element of your business card.

The second most important element of your new business card should be your preferred method of communication. If you are a cell phone junkie, your cell phone number should be the biggest on the card. If eMail is your thing, your address should be prominent and near your name. No need to post every contact method. An option would be to add your company logo, albeit small, in the corner of your card.

Don't use clip art to create your logo. No logo looks a lot better than one from page 23 of the clip art book. You can have logos professionally designed for less than $500 bucks.

Next, you need a one sentence version of your elevator speech. Condense your elevator speech to one sentence that will fit on your business card, under your name and contact info. Across the bottom is a good spot.

An elevator speech is what you say to someone who asks "What do you do?" in an elevator going down from the 25th floor.

For some tips about crafting an elevator speech, send a blank eMail to elevator@BIGIdeasGroup.com.

Your name, contact information and shortened elevator speech (let's call it a selling sentence) are more important than any other elements of your business card. More important than paper stock (always use a high gloss card stock), colors (0nly in a photo or logo) or fonts (easy to read). Cards DO get passed around.

If someone who has never met you is given your card, they must be able to determine who you are and how you can help them. "Joe Jones, Plumber" might work, but it doesn't convey what you can do for them. "Joe Jones, I show up on time, smell good and fix your leak, guaranteed", says a whole lot more. Now your business card is selling YOU.

For more about business cards, get my article "What Does Your Business Card Say?" BizCardSay@BigIdeasGroup.com

©2005 BIG Mike McDaniel, Professional Speaker and Former Major Market TV News Anchor. The BIG Ideas Group helps small business grow with mastermind groups, seminars and sales training. MailTo:Mike@BIGIdeasGroup.com

http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter subscribe-956603364@ezinedirector.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. April / 23 / 2019

Companies Continue To Stumble Over Racially Offensive Advertising Campaigns - NPR
Companies Continue To Stumble Over Racially Offensive Advertising Campaigns  NPR

In the wake of a racially-insensitive ad by Ancestry, NPR's Ari Shapiro talks with Nikole Hannah-Jones, a race and culture reporter for The New York Times ...


Connected TV CPMs, Advertising Rises 04/24/2019 - MediaPost Communications
Connected TV CPMs, Advertising Rises 04/24/2019  MediaPost Communications

Connected TV CPMs -- the cost per thousand viewers -- has registered growth recently. But that could soften in the coming periods with more inventory.


Advertising Signposts For The Cannabis Industry 04/23/2019 - MediaPost Communications
Advertising Signposts For The Cannabis Industry 04/23/2019  MediaPost Communications

The global legal cannabis market is projected to hit $166 billion by 2025, according to Euromonitor. It is the fastest growing market in the world, according to ...


How to structure your Amazon Advertising account for success - ClickZ
How to structure your Amazon Advertising account for success  ClickZ

An in-depth guide with step by step instructions, screenshots, and examples of how to best set up a campaign on your Amazon Advertising account.


UK data chief 'disappointed' government failing to tighten rules on political Facebook ads - Yahoo Finance
UK data chief 'disappointed' government failing to tighten rules on political Facebook ads  Yahoo Finance

The UK's information commissioner has attacked the government for failing to tighten the rules on political advertising on Facebook and other social media sites.


Mass Media Advertising Wins Reading Borough Council Tender - Digital Signage Connection
Mass Media Advertising Wins Reading Borough Council Tender  Digital Signage Connection

Reading, Berkshire, UK: Mass Media Advertising has won an exclusive long-term contract with Reading Borough Council to provide a network of roadside large ...


AT&T settles 5G E false advertising lawsuit with Sprint - CNET
AT&T settles 5G E false advertising lawsuit with Sprint  CNET

AT&T settled about using 5G E in a lawsuit with Sprint. AT&T. Sprint and AT&T on Monday reached a settlement -- characterized by both as "amicable" -- over a ...


APR's Annual Advertising Production Trends Highlight The Need To Have A Content Production Strategy - Benzinga
APR's Annual Advertising Production Trends Highlight The Need To Have A Content Production Strategy  Benzinga

DENVER, April 23, 2019 /PRNewswire/ -- Advertising Production Resources [APR] has released its 18 th annual advertising production trends. These trends are ...


Viewing/Listening Habits & Advertising - Radio Ink
Viewing/Listening Habits & Advertising  Radio Ink

(By Bob McCurdy) The following takes Charlie Sislen's “heavy/light TV viewer” blog from last Monday a step further. The chart below contains data extracted from ...


Stop Facebook’s targeted advertising by changing your account settings - Fox News
Stop Facebook’s targeted advertising by changing your account settings  Fox News

Let me be frank: I only keep a Facebook account to engage with listeners of my national radio show. I don't use my personal account. I stepped away from the ...


Hormel Launches New Advertising Campaign - Deli Market News
Hormel Launches New Advertising Campaign  Deli Market News

There can never be too much good in the world is the rallying cry for Hormel Foods, as its Hormel® Natural Choice® deli meats brand recently announced the ...


Twitter’s efforts to tackle abuse boosts growth - Financial Times
Twitter’s efforts to tackle abuse boosts growth  Financial Times

Advertisers and users appear to be embracing Twitter's attempts to curtail abuse and other problems on its site as the social media group's sales rose by almost ...


Walmart Wants to Take On Amazon in Digital Advertising - The Motley Fool
Walmart Wants to Take On Amazon in Digital Advertising  The Motley Fool

Two of the world's premiere retailers are battling for the hearts and minds of shoppers everywhere.


Here's how advertisers are getting tech companies to clean up their act or risk losing billions - CNBC
Here's how advertisers are getting tech companies to clean up their act or risk losing billions  CNBC

Advertisers haven't been afraid to pull money out of Facebook or YouTube campaigns, following the exposures of controversial *content* hosted on the platforms, ...


FCB Named to Advertising Age's 2019 A-List - PRNewswire
FCB Named to Advertising Age's 2019 A-List  PRNewswire

NEW YORK, April 23, 2019 /PRNewswire/ -- Advertising Age released the results of its annual A-List earlier this week, and Interpublic Group's FCB was ...


Academia and False Advertising - FrontPage Magazine
Academia and False Advertising  FrontPage Magazine

Historical ignorance, ideological obsession -- and the deception of the American public.


Queensland Government bans junk food advertising - The Drum
Queensland Government bans junk food advertising  The Drum

The Queensland Government will ban junk food advertising at Government-owned sites as it seeks to curb obesity.


A love letter to digital advertising from a direct mail CEO - VentureBeat
A love letter to digital advertising from a direct mail CEO  VentureBeat

Digital advertising, you completely ruined the direct mail industry, and I hated you for it. But now your shortcomings are bringing direct mail new life.


RESAAS Announces Aviva Canada as Newest Advertising Client - Associated Press
RESAAS Announces Aviva Canada as Newest Advertising Client  Associated Press

Press release *content* from ACCESSWIRE. The AP news staff was not involved in its creation.


3 Surprising Targets for Increased Marijuana Advertising Spending on 4/20 - The Motley Fool
3 Surprising Targets for Increased Marijuana Advertising Spending on 4/20  The Motley Fool

If you want to know which groups are using cannabis products more, just follow the advertising money.


Lead Plaintiff's 'Unique Defenses' Scuttle Class Certification in J&J False Advertising Lawsuit | New York Law Journal - Law.com
Lead Plaintiff's 'Unique Defenses' Scuttle Class Certification in J&J False Advertising Lawsuit | New York Law Journal  Law.com

A plaintiff's class certification effort in a false advertising suit against the makers of an allegedly trans-fat-free product was derailed Monday, after the district court ...


Metro should go slow in considering advertisements on its buses [Editorial] - Houston Chronicle
Metro should go slow in considering advertisements on its buses [Editorial]  Houston Chronicle

The Metropolitan Transit Authority should proceed cautiously as it considers lifting its ban on commercial advertising on buses, rail cars, stations and shelters.


INTRODUCING: The 10 people transforming advertising - Business Insider
INTRODUCING: The 10 people transforming advertising  Business Insider

From consumer packaged goods to TV to consulting, the most innovative figures in advertising are breaking ground in a variety of industries.


[Webinar] Advertising and Communications for Institutions of Higher Education - April 30th, 12:00pm CT - JD Supra
[Webinar] Advertising and Communications for Institutions of Higher Education - April 30th, 12:00pm CT  JD Supra

In today's highly competitive world, all institutions of higher education must engage in marketing, directly or indirectly. Institutional web pages, social media ...


Advertising and Promotion - Pitfalls and Risks: Business Breakfast Club March Summary - Lexology
Advertising and Promotion - Pitfalls and Risks: Business Breakfast Club March Summary  Lexology

This month at Business Breakfast Club Katie Innes of BAL Lawyers discussed the pitfalls and risks of advertising and promotion for businesses. While…


Programmatic advertisers ramp up efforts to deal direct with publishers - Digiday
Programmatic advertisers ramp up efforts to deal direct with publishers  Digiday

As more advertisers set up their own ad tech deals, they're taking demonstrable steps to ensure a larger slice of their programmatic ad budgets get directly to the ...


How to Reduce Your Dealership's Paid Search Advertising Waste - James Grace, CEO of Wizely - http://cbtnews.com/
How to Reduce Your Dealership's Paid Search Advertising Waste - James Grace, CEO of Wizely  http://cbtnews.com/

When managed correctly and monitored well, paid search advertising is an effective marketing strategy for your dealership. But if your ad spend quality is lousy, ...


The California Consumer Privacy Act's Impact on the Digital Advertising Industry | Legaltech News - Law.com
The California Consumer Privacy Act's Impact on the Digital Advertising Industry | Legaltech News  Law.com

Complying with the law may be an especially thorny undertaking for data-driven marketing and advertising businesses as the CCPA encompasses much of the ...


WPP's Zubi Advertising Rebrands and Exits Dedicated Ford Division GTB - Adweek
WPP's Zubi Advertising Rebrands and Exits Dedicated Ford Division GTB  Adweek

Two years after its acquisition by WPP, multicultural shop Zubi Advertising is emerging as a new agency of sorts. The holding group bought Zubi in 2017 and ...


USPS OIG reveals the importance of advertising mail - Parcel and Postal Technology International
USPS OIG reveals the importance of advertising mail  Parcel and Postal Technology International

The United States Postal *Service* Office of Inspector General (USPS OIG) has released its latest white paper – Advertising Mail: Mail Mix Matters – which outlines ...


Gambling advertising via pay-per-click in Sweden - Casino City Times
Gambling advertising via pay-per-click in Sweden  Casino City Times

23 April 2019. (PRESS RELEASE) -- Raketech, a leading online affiliate and *content* marketing company, would like to clarify certain aspects and its position in ...


Amplify.ai and AdLingo Bring Conversational AI to Display Advertising - AiThority
Amplify.ai and AdLingo Bring Conversational AI to Display Advertising  AiThority

Amplify.ai, the industry's first enterprise-class conversational AI platform, announced its integration with AdLingo, a conversational advertising platform built ...


Niagara Falls courting visitors with advertising in New York City - Buffalo - Buffalo Business First
Niagara Falls courting visitors with advertising in New York City - Buffalo  Buffalo Business First

The targeted tourism campaign hits Manhattan, five boroughs.


Opinion: Navigating the stigmas, rules and taboos of cannabis advertising - AdAge.com
Opinion: Navigating the stigmas, rules and taboos of cannabis advertising  AdAge.com

An unstoppable green wave, the global cannabis market is projected to reach $166 billion by 2025, Euromonitor International says. The marketing dollars ...


Real Estate Tech Firm to Offer Advertising Through Its Agent Platform - Streetwise Reports - Streetwise Reports
Real Estate Tech Firm to Offer Advertising Through Its Agent Platform - Streetwise Reports  Streetwise Reports

The *service* will provide advertisers with an audience of real estate professionals in one place.


Amazon Plans to Use Digital Media to Expand Its Advertising Business - The Motley Fool
Amazon Plans to Use Digital Media to Expand Its Advertising Business  The Motley Fool

Amazon's (NASDAQ:AMZN) advertising business jumped from a small footnote in its earnings report to a $10 billion business in almost no time flat. Amazon ...


Report: 'Church' Advertising 'Miracle Cure' Event in Washington, Despite FDA Warnings It's Just Bleach - Gizmodo
Report: 'Church' Advertising 'Miracle Cure' Event in Washington, Despite FDA Warnings It's Just Bleach  Gizmodo

The Food and Drug Administration warned the public not to attend a “miracle cure” event being thrown by group using the name Genesis II Church of Health and ...


The people transforming advertising and media, Verizon's DTC move, and ad tech's privacy play - Business Insider
The people transforming advertising and media, Verizon's DTC move, and ad tech's privacy play  Business Insider

Hello! Welcome to the Advertising and Media Insider newsletter. If you got this newsletter forwarded, sign up for your own here. If you have tips or feedback, ...


Digital Billboards Open-up Advertising To Blockchain, Artificial Intelligence, And Cryptocurrency - Forbes
Digital Billboards Open-up Advertising To Blockchain, Artificial Intelligence, And Cryptocurrency  Forbes

Advertising is ever changing and evolving and part of that is now the emergence of Digital out-of-home advertising which is reaching new levels of engagement ...


A Watchful Eye on Facebook’s Advertising Practices - The New York Times
A Watchful Eye on Facebook’s Advertising Practices  The New York Times

Is the social media giant finally facing consequences for ads that discriminate?


BBQ food truck owner slammed for advertising t-shirts twisting the LGBTQ acronym - MEAWW
BBQ food truck owner slammed for advertising t-shirts twisting the LGBTQ acronym  MEAWW

A Kentucky food truck owner was the target of the online community's ire after promoting t-shirts apparently mocking the LGBTQ acronym.


Man exposes himself in traffic while advertising for weapons class - NBC2 News
Man exposes himself in traffic while advertising for weapons class  NBC2 News

It happened Thursday evening at the intersection of College Parkway and Cleveland Avenue.


Advertising regulations harm social media influencers, followers, and marketers alike - The Hub at Johns Hopkins
Advertising regulations harm social media influencers, followers, and marketers alike  The Hub at Johns Hopkins

Social media has given rise to a new breed of influential figures and brand ambassadors in recent years. Micro- and even nano-influencers—social media users ...


Advertising Market Report: Global, Regional and Country Wise Data Break up and Analysis in a Latest Research - Industrial Journalism
Advertising Market Report: Global, Regional and Country Wise Data Break up and Analysis in a Latest Research  Industrial Journalism

Advertising is the process of making product and *service* known to the marketplace. Advertisements are messages paid for by those who send them and are ...


Why Amazon creates groups of advertising teams - Business Insider
Why Amazon creates groups of advertising teams  Business Insider

Advertisers often complain that they have to work with multiple groups within Amazon, but a top advertising exec says there's a method to the madness.


Olympics advertising will transform with new NBCUniversal, LA 2028 partnership - CNBC
Olympics advertising will transform with new NBCUniversal, LA 2028 partnership  CNBC

Linda Yaccarino, chairman of advertising and client partnerships at NBCUniversal, and Casey Wasserman, chairman of LA 2028 and CEO of sports and ...


Pepsi Partners With Startrocket for Satellite Advertisements in the Sky - Eater
Pepsi Partners With Startrocket for Satellite Advertisements in the Sky  Eater

The soda company is partnering with Russian company Startrocket, which will launch a number of mini-satellites into space to project advertisements on a ...


Walmart wants to build its advertising business - CNN
Walmart wants to build its advertising business  CNN

New York (CNN Business) Walmart is serious about giving Amazon a run for its money online. It's so determined that the company bought a startup to help it ...


3 Companies Battling for This Massive Advertising Opportunity - The Motley Fool
3 Companies Battling for This Massive Advertising Opportunity  The Motley Fool

Consumers are spending more and more time streaming video instead of watching traditional live or DVR television. Over-the-top viewing now accounts for 29% ...


Will Advertisers Of The Future Need To Pay Consumers To See Ads? - Forbes
Will Advertisers Of The Future Need To Pay Consumers To See Ads?  Forbes

The author examines Gener8's new product that simultaneously blocks ads and allows consumers to choose what ads they want to receive in exchange for ...


Podcasting is now a big business. Can it grow its advertising base? - Barron's
Podcasting is now a big business. Can it grow its advertising base?  Barron's

Podcasting looks like other forms of digital media, but the business is very fragmented and it is unclear how it can grow its advertising base.


Social Advertising Social Media Marketing Share Archives - TechnoBleak
Social Advertising Social Media Marketing Share Archives  TechnoBleak

The Social Advertising Social Media Marketing Market marketing research report could be a skilled and in-depth study on the present state of Market. The market ...


One of the world's largest advertisers is calling for tech companies to do better - NBC News
One of the world's largest advertisers is calling for tech companies to do better  NBC News

Just two days after government hearings on how hate speech proliferates on social media, one of the world's largest advertisers said it is reviewing how and ...


Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands - Adweek
Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands  Adweek

The patron saint of heavy-handed cause advertising is likely Sally Struthers. Though her intentions for Save the Children are laudable, some of the ads that she ...


Four Tips For Advertising On Facebook Like A Pro - Forbes
Four Tips For Advertising On Facebook Like A Pro  Forbes

Digital advertising is the new norm in the marketing world, and there's a reason why. Not only is it effective, but it costs pennies on the dollar compared to other ...


Detroit advertising icon Fred Yaffe dies at 86 - Detroit Free Press
Detroit advertising icon Fred Yaffe dies at 86  Detroit Free Press

Yaffe worked with many of Detroit's big names: Art Van, ABC Warehouse, Faygo and Little Caesars.


Advertising Is Growing Amazon's Business, So Let Amazon Help Grow Yours Too - Entrepreneur
Advertising Is Growing Amazon's Business, So Let Amazon Help Grow Yours Too  Entrepreneur

One of the largest shows in the world for brands and private label sellers on Amazon recently wrapped in Las Vegas. The Prosper Show, is an annual ...


Snapchat announces advertising partners for commercials - ITP.net
Snapchat announces advertising partners for commercials  ITP.net

Nestlé, BMW, Mini Cooper, Samsung, Louvre, and Almarai will be amongst the debut line-up of advertising partners for Snapchat Commercials.


Why advertising spend will shift as brands track sales, not clicks - Marketing Tech
Why advertising spend will shift as brands track sales, not clicks  Marketing Tech

With increasingly big budgets being pumped into digital advertising, brands need to understand the impact it's having on their business.


Display Advertising Software Share Archives - TechnoBleak
Display Advertising Software Share Archives  TechnoBleak

The Display Advertising Software Market marketing research report could be a skilled and in-depth study on the present state of Market. The market Report ...


Disney In One Buy: How Disney Is Unifying Its Advertising Approach - AdExchanger
Disney In One Buy: How Disney Is Unifying Its Advertising Approach  AdExchanger

At AdExchanger's Programmatic I/O conference in San Francisco on April 30, Laura Nelson, Disney's SVP of advertising solutions and performance advertising, ...


For true transparency around political advertising, US tech companies must collaborate - TechCrunch
For true transparency around political advertising, US tech companies must collaborate  TechCrunch

In October 2017, online giants Twitter, Facebook and Google announced plans to voluntarily increase transparency for political advertising on their platforms.


Bogus advertising hustle bites veterinarian - Albuquerque Journal
Bogus advertising hustle bites veterinarian  Albuquerque Journal

The Albuquerque-area veterinarian had a bedtime ritual of playing solitaire or on her iPhone before falling asleep. Annoying pop-ups are just part of the routine, ...


Display Advertising Software Competitor Insights Archives - TechnoBleak
Display Advertising Software Competitor Insights Archives  TechnoBleak

The Display Advertising Software Market marketing research report could be a skilled and in-depth study on the present state of Market. The market Report ...


George Zimmerman caught advertising on Tinder - then kicked off - TheGrio
George Zimmerman caught advertising on Tinder - then kicked off  TheGrio

In a case that sounds like it's right out of the scenes MTV's “Catfish,” Trayvon Martin shooter George Zimmerman has been booted from the dating app Tinder for ...


What Percent of Display Ad Spend Comes From Native Advertising? - eMarketer
What Percent of Display Ad Spend Comes From Native Advertising?  eMarketer

We forecast that native advertising will account for 62.7% of total US display ad spending in 2019, up from 54.2% in 2017. The bulk of native ad spend will go to ...


Amazon Is Starting to Threaten Google's Online Advertising Supremacy - Motley Fool
Amazon Is Starting to Threaten Google's Online Advertising Supremacy  Motley Fool

It's no secret that Amazon.com (NASDAQ:AMZN) has mastered the art of online sales to become the leader in the space. Not *content* to rest on its laurels, the ...


A Digital Revolution Might Kickstart a Resurgence of TV Advertising - Adweek
A Digital Revolution Might Kickstart a Resurgence of TV Advertising  Adweek

Eyeballs that had been reliably glued to the television for decades were distracted away, first by websites and later with cell phones in just a handful of years.


How Advertising Agencies Are Addressing The Talent Challenge That CMOs Also Face: A Q&A With 360i CEO Jared Belsky - Forbes
How Advertising Agencies Are Addressing The Talent Challenge That CMOs Also Face: A Q&A With 360i CEO Jared Belsky  Forbes

The so-called talent challenge gripping the marketing industry is well-documented and central to CMOs' agendas: Addressing it is a core initiative of the ...


Advanced Advertising: Great Content Means Advertisers Have to Up Their Game - Broadcasting & Cable
Advanced Advertising: Great Content Means Advertisers Have to Up Their Game  Broadcasting & Cable

Just as the *content* side of the business enjoys the peak TV era, marketers aim for the same level of performance with their ads. Julie Sterling, director of ...


Snapchat ramps up advertising and vows to be better at privacy than Facebook - CNN
Snapchat ramps up advertising and vows to be better at privacy than Facebook  CNN

Los Angeles (CNN Business) When asked about Facebook CEO Mark Zuckerberg's new privacy-focused vision for his company Wednesday, a Snap executive ...


In Game Advertising Market 2019 – Industry Size, Growth Factors, Top Leaders, Development Strategy, Future Trends, Historical Analysis, Competitive Landscape and Regional Forecast 2025 - Market Research Updates
In Game Advertising Market 2019 – Industry Size, Growth Factors, Top Leaders, Development Strategy, Future Trends, Historical Analysis, Competitive Landscape and Regional Forecast 2025  Market Research Updates

Summary: Latest Research Report on Global In Game Advertising Market Added by Garner Insights which covers Market Overview, Future Economic Impact, ...


How Amazon Advertising More Than Doubled Its Revenue in a Year - Motley Fool
How Amazon Advertising More Than Doubled Its Revenue in a Year  Motley Fool

The money is flowing to where the eyes are, and a lot of us start a fair share of our searching at the e-commerce leader.


WWE Advertising Three Top Matches For Extreme Rules - Ringside News
WWE Advertising Three Top Matches For Extreme Rules  Ringside News

The WWE Superstar Shake-Up changed a lot of things in the WWE Universe so certain booking alterations needed to be made. WWE was already advertising ...


Unilever to pick 'trusted publishers' for digital advertising - Reuters
Unilever to pick 'trusted publishers' for digital advertising  Reuters

LONDON (Reuters) - Unilever, one of the world's biggest advertisers, will pick a network of “trusted publishers” with which to spend most of its marketing budget, ...


Exclusive: Facebook removes illegal pro-Adani social media advertising - SBS News
Exclusive: Facebook removes illegal pro-Adani social media advertising  SBS News

The Australian Electoral Commission has requested social media giants Facebook and Twitter take down unauthorised political advertising from an anti-Labor ...


Two Top Medical Groups Call for Soda Taxes and Advertising Curbs on Sugary Drinks - The New York Times
Two Top Medical Groups Call for Soda Taxes and Advertising Curbs on Sugary Drinks  The New York Times

Two of the country's leading medical groups on Monday issued a call to arms against the soda industry, urging legislators and policymakers to embrace taxes, ...


Flop! Mush! Disappointment! How 20 advertising slogans would read – if they were honest - The Guardian
Flop! Mush! Disappointment! How 20 advertising slogans would read – if they were honest  The Guardian

Carlsberg has updated its famous tagline to the more accurate: 'Probably not the best beer in the world'. Here are some other suggestions, with 100% increased ...


Advertising is Changing -- Know How to Lean into the Change - Entrepreneur
Advertising is Changing -- Know How to Lean into the Change  Entrepreneur

Opportunities are emerging as brands shift strategy for creating *content*, advertising and reaching consumers.


Facebook’s Ad Algorithm Is a Race and Gender Stereotyping Machine, New Study Suggests - The Intercept
Facebook’s Ad Algorithm Is a Race and Gender Stereotyping Machine, New Study Suggests  The Intercept

For example, jobs with taxi companies were overwhelmingly delivered to black users and secretarial ads to women, despite neutral targeting preferences.


5 Ways Advertising Could Change If Chrome Blocks Third-Party Cookies - Adweek
5 Ways Advertising Could Change If Chrome Blocks Third-Party Cookies  Adweek

With increased pressure to bend to the calls for consumer privacy, corporations and governments are doubling down on regulations to block third-party ...


Facebook keeps advertisers addicted after a year of scandals - CNBC
Facebook keeps advertisers addicted after a year of scandals  CNBC

Facebook has had plenty of hot-water moments in the year since its CEO Mark Zuckerberg testified before Congress on the platform's data and privacy troubles.


How Police Drummer Stewart Copeland Found a New Beat—in Advertising - Adweek
How Police Drummer Stewart Copeland Found a New Beat—in Advertising  Adweek

In 2005, Stewart Copeland was 21 years out of the best job he'd ever had: playing drums for The Police. Starting in 1979, the trio led the second British invasion ...


Accenture just bought an indie ad agency, as boardrooms get serious about creative marketing - CNBC
Accenture just bought an indie ad agency, as boardrooms get serious about creative marketing  CNBC

What Accenture Interactive means for consultancies' push into advertising.


Is Your Church Evangelizing Or Just Advertising? 4 Reasons It Matters - ChristianityToday.com
Is Your Church Evangelizing Or Just Advertising? 4 Reasons It Matters  ChristianityToday.com

There are two ways for a local church to reach more people. Advertising or evangelism. And they are not the same thing. There's nothing wrong with advertising, ...


Advertising A Game About Weed Is Hard - Kotaku
Advertising A Game About Weed Is Hard  Kotaku

A game about growing and selling weed that was released for PC and Mac last week has a bit of a problem: It's a game about growing and selling weed.


How to fix advertising's broken business model - CampaignLive
How to fix advertising's broken business model  CampaignLive

Most agencies today argue that creativity is their single most important asset, yet many have a business model that actively prevents them from delivering great ...


Digital Advertising Platforms Market 2019 | Key market trends Across the Business Segments, Regions and Countries - TechnoBleak
Digital Advertising Platforms Market 2019 | Key market trends Across the Business Segments, Regions and Countries  TechnoBleak

The Digital Advertising Platforms Market marketing research report could be a skilled and in-depth study on the present state of Market. The market Report ...


NRA sues OKC advertising agency Ackerman McQueen - NewsOK.com
NRA sues OKC advertising agency Ackerman McQueen  NewsOK.com

The National Rifle Association is suing its longtime advertising and marketing representatives at Oklahoma City-based Ackerman McQueen, accusing it of ...


Voters being blitzed with fear-based advertising - The Australian Financial Review
Voters being blitzed with fear-based advertising  The Australian Financial Review

The Australian Financial Review has assembled a panel of media and marketing experts for a weekly insight into the advertising campaigns being run with the ...


AR-15 advertising speaks to ‘macho hyper-masculinity,' gun control advocates say. They want it to stop - USA TODAY
AR-15 advertising speaks to ‘macho hyper-masculinity,' gun control advocates say. They want it to stop  USA TODAY

When it comes to selling AR-15-style semiautomatic rifles, gunmakers have discovered that there's no better endorsement than the American soldier.


City Advertising Cops Are 'New York's Signest' - Palisades Hudson Financial Group
City Advertising Cops Are 'New York's Signest'  Palisades Hudson Financial Group

It is not unusual to spot a small plane towing an advertising banner up and down the beaches near my South Florida home. This commerce is generally ...


Programmatic Video Ad Platform Good-Loop Could Revolutionize Advertising Forever - Forbes
Programmatic Video Ad Platform Good-Loop Could Revolutionize Advertising Forever  Forbes

In 2018 £9.6 billion ($12.5 billion) was spent on digital advertising in the UK alone. Meanwhile more and more people are using ad blockers to avoid online ...


Legislators seek truth in political advertising rules - The CT Mirror
Legislators seek truth in political advertising rules  The CT Mirror

The legislative committee that oversees election laws in Connecticut finished its work Monday night, sending to the state House and Senate a broad array of bills ...


How Motown and ‘The Big Chill’ Revolutionized the Music and Advertising Industries - Variety
How Motown and ‘The Big Chill’ Revolutionized the Music and Advertising Industries  Variety

Motown Records was in a tough spot in the early '80s, but then came "The Big Chill" soundtrack, which revolutionized music and advertising.


False advertising lawsuits are on the rise: Marketer's Brief Podcast - AdAge.com
False advertising lawsuits are on the rise: Marketer's Brief Podcast  AdAge.com

Leading ad lawyer Linda Goldstein joins the Marketer's Brief podcast to discuss the rise of false advertising lawsuits.


STV predicts growth in first quarter ad revenue as national advertising performs better than expected - Proactive Investors UK
STV predicts growth in first quarter ad revenue as national advertising performs better than expected  Proactive Investors UK

STV Group (LON:STVG) - The Scottish broadcaster said it expected total advertising revenue growth of between 1-2% in its first quarter, helped by a boost in ...


Opinion: Why the Droga5 acquisition is a good thing for advertising - AdAge.com
Opinion: Why the Droga5 acquisition is a good thing for advertising  AdAge.com

The Accenture-Droga5 marriage has made waves and may alter the scene, but it doesn't represent a future devoid of ad agencies.


Tucker Carlson's Show Is Bleeding Advertising Money - GQ Magazine
Tucker Carlson's Show Is Bleeding Advertising Money  GQ Magazine

Last December, Tucker Carlson returned to one of his favorite kinds of segments on his Fox News show: railing against immigrants. As he's done many other ...


Tweeting while viewing doesn't diminish TV advertising's reach and often leads to online shopping - IU Newsroom
Tweeting while viewing doesn't diminish TV advertising's reach and often leads to online shopping  IU Newsroom

Tweeting while viewing 'social shows' on television doesn't diminish TV advertising's reach and often leads to online shopping, a new study from Indiana ...


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