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Take Your Radio Ads to the Next Level


Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. Most award-winning radio commercials win for the wrong reasons anyway.

Radio commercials should sell the benefits (not features)of your business/product and should be on the same page with print, TV and billboard. A major problem in business advertising today is the lack of coordination of a campaign where all media are targeting the same message. The newspaper ad says one thing and the radio commercial doesn't seem to fit anywhere. Wasted money. Hit 'em with the same message across the board and you increase your reach.

Radio commercials at smaller radio stations are typically created by the radio salespeople or the announcers. In most cases, neither are trained at selling benefits. It's your money and you shouldn't spend it on amateurish and/or totally ineffective commercials.

The biggest mistake many business people make is letting the station staff come up with the commercial copy and finished product. When they play it for you, you can tell they really love it. They wrote it, maybe they voiced it. It's me, me, me. They love all the fun they had making it. They don't know squat about selling benefits.

Effective radio commercials Remember Tom Bodett for Motel six? A great campaign, it was Tom delivering the benefit for staying at the motel with a little music in the background. Award winning. And Motel Six business shot off the charts. Benefits sell. Yet few local radio people would be comfortable with a straight voice Tom Bodett style ad. They want you to feel like you are really getting something for your money. so they produce a grand scale dud.

Here are BIG Mike's tips for better commercials

Don't Do It Yourself You may be able to write it, after a little practice, but don't get fooled into thinking you can do it better than a professional announcer. The radio people will want you to voice it because some of your fiends will tell you they heard you on the radio and you will be convinced radio works. Phooey. That's an old way to sell ads. The high powered ad agency worked with David Orreck for several days to get those vacuum cleaner commercials to sound like one-takes.

Avoid two-voice "slice-of-life" ads Many are made by dragging the receptionist into the studio to play the wife or mother and the result is something that sounds like the junior high school drama class made it.

Steer clear of characterizations The last of the great character actors on radio was Mel Blanc and he died 20 years ago. An 18 year old kid trying to sound like a crusty ol' sea captain doesn't get it.

Don't try humor - it ain't funny Remember the main reason to advertise, WIIFM, What's In It for Me, that's what they want to know. Sell benefits. Take a poll, no one cares about a cutesy commercial, they care about what's in it for them. Yet, every radio station in the country has at least one would-be Bob Hope who thinks he can out-funny the pros. It doesn't work. Consider how you feel when you hear one on the radio. It sure doesn't explain why you should visit the store, unless it is to punch out the owner for being so stupid. Ditch the lame humor for real substance

90 Seconds into 30 Won't Go. The power of the pause is important in radio commercials. Too many radio people take you literally when you tell them what you want in your commercial and try to get it all in one ad. Instead, ask them to create several that will rotate on the air. Take your time to explain the benefits.

Don't buy anything longer than 30 seconds Some station price 60s double what they charge for 30 seconds, other plus up the 30 rate by 20 or 25 percent. Either way, you don't need a 60. Make two 30s and get more exposure and save more money. Heck, if you can say the entire Lord's Prayer in 20 seconds, you can sure sell your benefits in 30.

Ask for an out-of-market voice These days with email audio attachments, many radio stations share voices around the country. You can get a voice thousands of miles away that will do ads only for you. In turn the station announcer who would have done your ads, does one for that station, an even trade. The exchange takes only seconds, no one does any more work and the cost to the advertiser is zero.

Be sure your radio ads sell the same benefits at the same time as your newspaper, shopper and other print and billboard ads. Plan your advertising well in advance, just like the other parts of your business.

For more about advertising, get my article "Cable Ads 5 Bucks!" Send a blank eMail to MailTo:CableAds@BigIdeasGroup.com

©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. September / 18 / 2020

NRCC cancels $2 million in Houston-area ads - The Texas Tribune
NRCC cancels $2 million in Houston-area ads  The Texas Tribune

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

AT&T plan for advertising subsidized cellphones hits Senate roadblock - Fox Business
AT&T plan for advertising subsidized cellphones hits Senate roadblock  Fox Business

Roku, NBCUniversal In Stalemate Over Carriage Of App Platforms, Advertising Share 09/21/2020 - MediaPost Communications
Roku, NBCUniversal In Stalemate Over Carriage Of App Platforms, Advertising Share 09/21/2020  MediaPost Communications

TikTok Says Advertising Won’t Be Illegal Under Trump’s ‘Ban’ - Adweek
TikTok Says Advertising Won’t Be Illegal Under Trump’s ‘Ban’  Adweek

Outdoor Advertising Market | Insights on the Crisis and the Roadmap to Recovery from COVID-19 Pandemic | Technavio - Odessa American
Outdoor Advertising Market | Insights on the Crisis and the Roadmap to Recovery from COVID-19 Pandemic | Technavio  Odessa American

The Top Advertising Agencies of 2020, According to DesignRush - Martechcube
The Top Advertising Agencies of 2020, According to DesignRush  Martechcube

SaTT Smart Advertising Token Announces Listing on Leading Crypto Exchanges, KuCoin and Uniswap | Press release - Bitcoin News
SaTT Smart Advertising Token Announces Listing on Leading Crypto Exchanges, KuCoin and Uniswap | Press release  Bitcoin News

The pandemic has been disastrous for advertising but political spending will bail it out - Poynter
The pandemic has been disastrous for advertising but political spending will bail it out  Poynter

AcuityAds to Officially Launch New Advertising Automation Platform - MarTech Series
AcuityAds to Officially Launch New Advertising Automation Platform  MarTech Series

MOLOCO Cloud Enables Self-Serve Programmatic Advertising - Martechcube
MOLOCO Cloud Enables Self-Serve Programmatic Advertising  Martechcube

Trump Has Lost His Edge In TV Advertising - FiveThirtyEight
Trump Has Lost His Edge In TV Advertising  FiveThirtyEight

Location Based Advertising Market 2020 Worldwide Demand with Industry Opportunities by 2027 – IBM Corporation, LEAP, LocationGuru Solutions, Near Pte, Targetoo - Reported Times
Location Based Advertising Market 2020 Worldwide Demand with Industry Opportunities by 2027 – IBM Corporation, LEAP, LocationGuru Solutions, Near Pte, Targetoo  Reported Times

The Future Of Advertising Is A Creative Leader On Top, Not MBAs Or Financial Executives - Forbes
The Future Of Advertising Is A Creative Leader On Top, Not MBAs Or Financial Executives  Forbes

Dealership advertising rebounds after pandemic disruption - Auto Remarketing
Dealership advertising rebounds after pandemic disruption  Auto Remarketing

NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets - WFMZ Allentown
NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets  WFMZ Allentown

Adventure Advertising purchases Crowning Touch Embroidery - PenBayPilot.com
Adventure Advertising purchases Crowning Touch Embroidery  PenBayPilot.com

Programmatic Advertising Spending Market: Classification, Opportunities, Types, Applications, Status and Forecast to 2024 by Adobe Inc., DIGILANT, Kantar Media, Oracle Corporation - The Daily Chronicle
Programmatic Advertising Spending Market: Classification, Opportunities, Types, Applications, Status and Forecast to 2024 by Adobe Inc., DIGILANT, Kantar Media, Oracle Corporation  The Daily Chronicle

Germany to further restrict tobacco advertising - Xinhua | English.news.cn - Xinhua
Germany to further restrict tobacco advertising - Xinhua | English.news.cn  Xinhua

Advertising Outside Of Facebook - Benzinga
Advertising Outside Of Facebook  Benzinga

KERV Launches Lookbook Feature for Interactive Video Advertising - Martechcube
KERV Launches Lookbook Feature for Interactive Video Advertising  Martechcube

National Media Council Issues Circular Regarding Social Media Advertising - Lexology
National Media Council Issues Circular Regarding Social Media Advertising  Lexology

Amadeus and Xandr Team Up to Optimise Travel Advertising - PerformanceIN
Amadeus and Xandr Team Up to Optimise Travel Advertising  PerformanceIN

Roku Exec Shares Advice For CTV Advertising Newbies, Growth Trends 09/18/2020 - MediaPost Communications
Roku Exec Shares Advice For CTV Advertising Newbies, Growth Trends 09/18/2020  MediaPost Communications

Traditional Advertising Agency Services Market 2020- Current Scenario, Market Share, Future Opportunities Epsilon, Televerde, 360I etc. - The Daily Chronicle
Traditional Advertising Agency Services Market 2020- Current Scenario, Market Share, Future Opportunities Epsilon, Televerde, 360I etc.  The Daily Chronicle

On Appeal To Advertising Experts, P&G Gets Nod For '#1' Claim With Brand Qualifier On Oral-B Picks - HBW Insight
On Appeal To Advertising Experts, P&G Gets Nod For '#1' Claim With Brand Qualifier On Oral-B Picks  HBW Insight

COVID-19 Impact on Mobile Advertising Market 2020: Global Industry Size, Trends, Growth Insights, SWOT Analysis by Top Key Vendors and Forecast Research to 2025 - The Daily Chronicle
COVID-19 Impact on Mobile Advertising Market 2020: Global Industry Size, Trends, Growth Insights, SWOT Analysis by Top Key Vendors and Forecast Research to 2025  The Daily Chronicle

Extensive ad campaign coming in advance of possible record pistachio harvest - KGET 17
Extensive ad campaign coming in advance of possible record pistachio harvest  KGET 17

(SPONSORED) Do's and Don'ts of Advertising - Radio Ink
(SPONSORED) Do's and Don'ts of Advertising  Radio Ink

Outdoor Advertising Market Report Analysis By Various Services, Offering, Platforms, Significant Growth 2026|Clear Channel Outdoor Holdings, Inc., JCDecaux, Lamar Advertising Company, Outfront Media Inc. - The Daily Chronicle
Outdoor Advertising Market Report Analysis By Various Services, Offering, Platforms, Significant Growth 2026|Clear Channel Outdoor Holdings, Inc., JCDecaux, Lamar Advertising Company, Outfront Media Inc.  The Daily Chronicle

NBCU Intros News Outcome-Based Measurement Program; Telcos Spend Big On Advertising Despite The Pandemic - AdExchanger
NBCU Intros News Outcome-Based Measurement Program; Telcos Spend Big On Advertising Despite The Pandemic  AdExchanger

Pacvue Brings its Award Winning eCommerce Advertising and Intelligence Platform to Instacart - MarTech Series
Pacvue Brings its Award Winning eCommerce Advertising and Intelligence Platform to Instacart  MarTech Series

Social Media Advertising Market to Eyewitness Massive Growth by 2028: Alphabet, Facebook, Baidu - The Daily Chronicle
Social Media Advertising Market to Eyewitness Massive Growth by 2028: Alphabet, Facebook, Baidu  The Daily Chronicle

ReThinc adds public relations services to its marketing and advertising efforts - AZ Big Media
ReThinc adds public relations services to its marketing and advertising efforts  AZ Big Media

Digital Advertising Management Platform Market Next Big Thing | Major Giants Google, SteelHouse, Mediawide - The Daily Chronicle
Digital Advertising Management Platform Market Next Big Thing | Major Giants Google, SteelHouse, Mediawide  The Daily Chronicle

Online Display Advertising Platforms Market 2020 In-Depth Analysis of Industry Share, Size, Growth Outlook up to 2025 | Quantcast Advertise, The Trade Desk, Choozle, MediaMath, Facebook Business - The Daily Chronicle
Online Display Advertising Platforms Market 2020 In-Depth Analysis of Industry Share, Size, Growth Outlook up to 2025 | Quantcast Advertise, The Trade Desk, Choozle, MediaMath, Facebook Business  The Daily Chronicle

An Open Letter To The Advertising Community From Sound Lounge's Tom Jucarone - SHOOT Online
An Open Letter To The Advertising Community From Sound Lounge's Tom Jucarone  SHOOT Online

Trump ramps up advertising in Maine, shifts focus to the economy - NewsCenterMaine.com WCSH-WLBZ
Trump ramps up advertising in Maine, shifts focus to the economy  NewsCenterMaine.com WCSH-WLBZ

Media Central Delivers Substantial Revenue Growth from Enhanced Programmatic Advertising Efforts - Yahoo Finance
Media Central Delivers Substantial Revenue Growth from Enhanced Programmatic Advertising Efforts  Yahoo Finance

Interactive Advertising Market Outlook 2020 | Covid-19 Impact |Growth by Top Companies: Grey Advertising, Wieden+Kennedy, Butler, etc. - The Daily Chronicle
Interactive Advertising Market Outlook 2020 | Covid-19 Impact |Growth by Top Companies: Grey Advertising, Wieden+Kennedy, Butler, etc.  The Daily Chronicle

Direct-To-Consumer Pharmaceutical Advertising (Dtcpa) Market – increasing demand with Industry Professionals: HARVARD POLITICAL REVIEW, MDedge, FDA - Verdant News
Direct-To-Consumer Pharmaceutical Advertising (Dtcpa) Market – increasing demand with Industry Professionals: HARVARD POLITICAL REVIEW, MDedge, FDA  Verdant News

AT&T considers cellphone plans subsidized by advertising - Fox Business
AT&T considers cellphone plans subsidized by advertising  Fox Business

Mobile Advertising Market Expected To Garner $243,703 Million by 2022, Growing at a CAGR of 15.8% From 2014 - - EIN News
Mobile Advertising Market Expected To Garner $243,703 Million by 2022, Growing at a CAGR of 15.8% From 2014 -  EIN News

Cross Platform and Mobile Advertising Market 2020-2026 Present Scenario and market growth by focusing on Top Operating Key Vendors like 4info, Amobee, AOL, Apple, Facebook, Google, Microsoft, Nokia, Rhythm, Yahoo, Flipkart - The Daily Chronicle
Cross Platform and Mobile Advertising Market 2020-2026 Present Scenario and market growth by focusing on Top Operating Key Vendors like 4info, Amobee, AOL, Apple, Facebook, Google, Microsoft, Nokia, Rhythm, Yahoo, Flipkart  The Daily Chronicle

Digital Display Advertising Market 2020 In-Depth Analysis of Industry Share, Size, Growth Outlook up to 2025 | Starcom Worldwide, SocialHi5, SevenAtoms Inc, Digital Business Development Ltd, Search Engine People - The Daily Chronicle
Digital Display Advertising Market 2020 In-Depth Analysis of Industry Share, Size, Growth Outlook up to 2025 | Starcom Worldwide, SocialHi5, SevenAtoms Inc, Digital Business Development Ltd, Search Engine People  The Daily Chronicle

Targeted TV advertising is losing steam, and industry players are scrambling to save it - Business Insider - Business Insider
Targeted TV advertising is losing steam, and industry players are scrambling to save it - Business Insider  Business Insider

ReverseAds Announces The Launch Of The World's First True Alternative To Search Advertising - PR Web
ReverseAds Announces The Launch Of The World's First True Alternative To Search Advertising  PR Web

Google exec on hot seat in Congress over advertising power - WSLS 10
Google exec on hot seat in Congress over advertising power  WSLS 10

Unlocking the “Five I's” of Omnichannel Advertising: Mediaocean's Neuhauser - BeetTV
Unlocking the “Five I's” of Omnichannel Advertising: Mediaocean's Neuhauser  BeetTV

NBCUniversal tests new measurement program to prove it can push product sales for advertisers - Digiday
NBCUniversal tests new measurement program to prove it can push product sales for advertisers  Digiday

Direct-to-Consumer Pharmaceutical Advertising Market 2020 by New Technology, Size, Share and Top Players Analysis- HARVARD POLITICAL REVIEW, MDEDGE, FDA | Forecast 2026 - The Daily Chronicle
Direct-to-Consumer Pharmaceutical Advertising Market 2020 by New Technology, Size, Share and Top Players Analysis- HARVARD POLITICAL REVIEW, MDEDGE, FDA | Forecast 2026  The Daily Chronicle

A truck advertising the Census got stuck ‘Storrowed’ - Boston.com
A truck advertising the Census got stuck ‘Storrowed’  Boston.com

Display Advertising System Market Manufacturing Base Distribution, Sales Area, Product Types by Players (2020-2026) - The Daily Chronicle
Display Advertising System Market Manufacturing Base Distribution, Sales Area, Product Types by Players (2020-2026)  The Daily Chronicle

Insight on the Growth of Cross Platform And Mobile Advertising Market Growth with Challenges, Standardization, Competitive Market Share,COVID-19 Analysis and Top Players 2028 - The Daily Chronicle
Insight on the Growth of Cross Platform And Mobile Advertising Market Growth with Challenges, Standardization, Competitive Market Share,COVID-19 Analysis and Top Players 2028  The Daily Chronicle

Mobile Advertising Market Research: Aim To Achieve The Pinnacle In Qualitative Industry Research And Business Intelligence - The Daily Chronicle
Mobile Advertising Market Research: Aim To Achieve The Pinnacle In Qualitative Industry Research And Business Intelligence  The Daily Chronicle

Aerial Advertising Market Next Big Thing | Major Giants Airsign, Van Wagner Aerial, Aerial Advertising - The Daily Chronicle
Aerial Advertising Market Next Big Thing | Major Giants Airsign, Van Wagner Aerial, Aerial Advertising  The Daily Chronicle

SwagBag VIP Launches Experiential Marketing & Advertising - Martechcube
SwagBag VIP Launches Experiential Marketing & Advertising  Martechcube

Online Display Advertising Market: Indoor Applications Projected to be the Most Attractive Segment during 2020-2027 - The Daily Chronicle
Online Display Advertising Market: Indoor Applications Projected to be the Most Attractive Segment during 2020-2027  The Daily Chronicle

Pay-per-click (PPC) Advertising Market 2020 Trends and Key Growth Opportunities | Manufactures – Baidu, Google, Amazon, Alibaba, Yahoo, Sogou, Yandex, Microsoft, JD - The Daily Chronicle
Pay-per-click (PPC) Advertising Market 2020 Trends and Key Growth Opportunities | Manufactures – Baidu, Google, Amazon, Alibaba, Yahoo, Sogou, Yandex, Microsoft, JD  The Daily Chronicle

(SPONSORED) Uplift Your Broadcast Advertising - Radio Ink
(SPONSORED) Uplift Your Broadcast Advertising  Radio Ink

MidWeek Should Have Labeled Amemiya Story An Advertisement - Honolulu Civil Beat
MidWeek Should Have Labeled Amemiya Story An Advertisement  Honolulu Civil Beat

Indian Law on advertisement of brand extensions of alcohol and tobacco products and how it poised to become tougher - Lexology
Indian Law on advertisement of brand extensions of alcohol and tobacco products and how it poised to become tougher  Lexology

Advertising MARKET 2020 | (COVID19) IMPACT ANALYSIS | BUSINESS OUTLOOK, GROWTH, REVENUE, TRENDS AND FORECASTS 2026 - The Daily Chronicle
Advertising MARKET 2020 | (COVID19) IMPACT ANALYSIS | BUSINESS OUTLOOK, GROWTH, REVENUE, TRENDS AND FORECASTS 2026  The Daily Chronicle

Thanks To Our Advertisers - Above the Law
Thanks To Our Advertisers  Above the Law

What Trump's TikTok Ban Could Mean For Advertisers - AdExchanger
What Trump's TikTok Ban Could Mean For Advertisers  AdExchanger

Programmatic Job Advertising Leader Joveo Hires Dwane Lay to Bolster Customer Success Leadership - MarTech Series
Programmatic Job Advertising Leader Joveo Hires Dwane Lay to Bolster Customer Success Leadership  MarTech Series

Campaign is Scaling Back Television Advertising For Now - erienewsnow.com
Campaign is Scaling Back Television Advertising For Now  erienewsnow.com

Color-Coded Maps Tell Marketers Where They Need To Increase Advertising 09/18/2020 - MediaPost Communications
Color-Coded Maps Tell Marketers Where They Need To Increase Advertising 09/18/2020  MediaPost Communications

Bucs' strong TV ratings offer opportunities for local businesses, just not all of them - Tampa Bay Business Journal
Bucs' strong TV ratings offer opportunities for local businesses, just not all of them  Tampa Bay Business Journal

FPC National Announces Hiring of Anny Barrad as Director of National Advertising and Public Relations - PR Web
FPC National Announces Hiring of Anny Barrad as Director of National Advertising and Public Relations  PR Web

Out-of-state donors fund advertising flood in Maine Senate campaign - Press Herald
Out-of-state donors fund advertising flood in Maine Senate campaign  Press Herald

For the advertising industry, the pandemic means opportunity. - The New York Times
For the advertising industry, the pandemic means opportunity.  The New York Times

The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments - Science Advances
The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments  Science Advances

Digest: Court overturns SEPTA ban on political advertising - trains.com
Digest: Court overturns SEPTA ban on political advertising  trains.com

AdvertiseMint Release Innovative Advertising Policy Guide Infographic - PRNewswire
AdvertiseMint Release Innovative Advertising Policy Guide Infographic  PRNewswire

Media Execs: Do Advertisers Trust You? It Matters Now More Than Ever 09/21/2020 - MediaPost Communications
Media Execs: Do Advertisers Trust You? It Matters Now More Than Ever 09/21/2020  MediaPost Communications

Legal Advertisements: Friday, September 18, 2020 | Legal Advertisements - Imperial Valley Press
Legal Advertisements: Friday, September 18, 2020 | Legal Advertisements  Imperial Valley Press

Lisa Scheller advertisement misses mark on Susan Wild's support of campaign finance bill - Morning Call
Lisa Scheller advertisement misses mark on Susan Wild's support of campaign finance bill  Morning Call

Lamar Advertising Company (REIT) (LAMR) and the Battle of Fundamentals vs. Technicals - The News Heater
Lamar Advertising Company (REIT) (LAMR) and the Battle of Fundamentals vs. Technicals  The News Heater

Biden vs Trump advertising strategy in battleground states - CNN
Biden vs Trump advertising strategy in battleground states  CNN

Lamar Advertising Company Announces Commencement of Exchange Offer for 3 3/4% Senior Notes due 2028, 4 7/8% Senior Notes due 2029 and 4% Senior Notes due 2030 - GlobeNewswire
Lamar Advertising Company Announces Commencement of Exchange Offer for 3 3/4% Senior Notes due 2028, 4 7/8% Senior Notes due 2029 and 4% Senior Notes due 2030  GlobeNewswire

Family Business Profile: 97-year-old Advertisers Printing makes big investments to power through Covid-19 pandemic - St. Louis Business Journal
Family Business Profile: 97-year-old Advertisers Printing makes big investments to power through Covid-19 pandemic  St. Louis Business Journal

How (and Why) to Use Branding to Supercharge Your Advertising - Business 2 Community
How (and Why) to Use Branding to Supercharge Your Advertising  Business 2 Community

Republican worries rise as Trump campaign pulls back from television advertising - The Washington Post
Republican worries rise as Trump campaign pulls back from television advertising  The Washington Post

This decade’s most important marketing question: What data rights do advertisers possess? - Search Engine Land
This decade’s most important marketing question: What data rights do advertisers possess?  Search Engine Land

Don’t Tune Out OPDP’s Recent Warning Letter For a Violative Radio Advertisement - JD Supra
Don’t Tune Out OPDP’s Recent Warning Letter For a Violative Radio Advertisement  JD Supra

Craft beer subscription service pulled up for misleading advertising - The Drinks Business
Craft beer subscription service pulled up for misleading advertising  The Drinks Business

Sweeping new changes to influencer advertising will apply from 14 September - JD Supra
Sweeping new changes to influencer advertising will apply from 14 September  JD Supra

Facebook Says Apple’s New iPhone Update Will Disrupt Online Advertising - The Wall Street Journal
Facebook Says Apple’s New iPhone Update Will Disrupt Online Advertising  The Wall Street Journal

Facebook tries to head off election turmoil, angering both Trump and Democrats - The Washington Post
Facebook tries to head off election turmoil, angering both Trump and Democrats  The Washington Post

Fashion Advertisers Rediscover Black Models - The New York Times
Fashion Advertisers Rediscover Black Models  The New York Times

Trump goes mostly dark in TV advertising fight with Biden - The Associated Press
Trump goes mostly dark in TV advertising fight with Biden  The Associated Press

‘We have the capability’: How the coronavirus crisis has accelerated advertising’s shift to agility - Digiday
‘We have the capability’: How the coronavirus crisis has accelerated advertising’s shift to agility  Digiday

Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season - The Wall Street Journal
Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season  The Wall Street Journal

TikTok Launches Marketing Partner Program for Advertisers - Social Media Today
TikTok Launches Marketing Partner Program for Advertisers  Social Media Today

Google's advertisers will take the hit from UK digital service tax - The Guardian
Google's advertisers will take the hit from UK digital service tax  The Guardian

Microsoft Advertising Premieres 'The Download' Video Series 09/08/2020 - MediaPost Communications
Microsoft Advertising Premieres 'The Download' Video Series 09/08/2020  MediaPost Communications

Binance advertising BTC at London bus stops in advance of UK launch - Cointelegraph
Binance advertising BTC at London bus stops in advance of UK launch  Cointelegraph

‘Contextual targeting is going to be the new black’: As IDFA restrictions loom, advertisers brace for the fallout - Digiday
‘Contextual targeting is going to be the new black’: As IDFA restrictions loom, advertisers brace for the fallout  Digiday

With TV advertising hard-hit, video companies turn to AVOD for hope - S&P Global
With TV advertising hard-hit, video companies turn to AVOD for hope  S&P Global

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