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FACT: Most people don't spend anywhere near enough time on creating a strong, compelling headline.
Which is why many copywriting experts... including John Caples, David Ogilvy, Brett McFall... and yours truly... recommend you invest at least 80% of your time on the headline.
Why? Because if the headline doesn't grab the attention of your reader? then you can be guaranteed that nothing else will.
So how many headlines should you write?
I always recommend that you generate at least 30-50 headlines to grab your customer's attention. Then choose the best headline you can find.
So how do you get ideas for headlines. The best method is to base your headlines on proven and tested formulas.
You'll find a bundle of these formulas in
? How To Write a Good Advertisement by Victor O. Schwab
(available from Amazon.com)
? Tested Advertising Methods by John Caples (available from
? Or my own 180+ page home study course: Cash-Flow
Advertising (email me for details)
But here's a few examples to get you started:
Who else wants?
7 good reasons why
Let's make this practical with an example of how a mechanic could apply this to his business:
WARNING: Don't call any other mechanic until you read this
Announcing: The mechanic that guarantees he'll fix your car on time? or your money back
Who else wants a mechanic that specializes in fixing BMW's (perhaps this could be used in a BMW Magazine!)
How to instantly make your car as safe as possible
7 good reasons why you should call Scott's Mechanic's right now?
Remember, come up with 30-50 of your own? circle the 5 you like the best and then nut it all down to your one ultimate headline.
Hope this tip helps - there's lots more, so stay tuned.
Copywriting That SELLS
Visit my web site for your complimentary copy of my ebook (valued at $29.95) and free subscription to my ezine "Copywriting Selling Secrets" where you'll discover how to write ads and sales letters that sell. And one's which put money in your pocket over and over and over again.
Here's the address: http://www.copywritingthatsells.com.au
Don't muck around. Go there now. You'll be glad you did!
P.S. One more thing. Just because I've given you an example for a mechanic, it doesn't mean it won't work for you. You can adapt all of the headlines above and in the resources I mentioned to ANY business.
New York Times
What Advertising History Says About the Future of Fake News
New York Times
But two lessons from the history of advertising suggest that the fake news phenomenon is likely to change significantly in the years to come. Prospects are gloomy for the near future, as this kind of advertising extends beyond politics. History also ...
Sports advertising: A whole new ballgame
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What you need to know in advertising today - Business Insider
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Dodge Challenger Demon ad turns into best electric vehicle advertising yet
An interesting study of advertising instances and spending for electric vehicles by automakers that came out a year ago shows that they are pushing to sell EVs significantly less than gas-guzzling cars, and are not spending a lot of money to try to ...
Is Artificial Intelligence the Future Of Advertising?
Advertising is a tried and tested method that many businesses hold as an integral part of their growth strategy. However, in a digital world where consumers are overwhelmed and bombarded by a staggering amount of advertisements every day, they are ...
Tony Merpi, advertising and marketing executive for Automotive News, dies
DETROIT — Tony Merpi, Automotive News' top advertising and marketing executive through a period of extensive growth for the publication in the 1990s and 2000s, died on May 25 after a long illness. Merpi, 74, joined Automotive News in 1976 as a sales ...
How temperature affects our response to advertising
She says businesses operating in countries with large seasonal temperature variations should choose emotionally cold advertising appeals during the summer months and emotionally warm appeals in winter. Similarly, the research suggests international ...
How to opt out of most internet advertising: Jeff Rossen demonstrates
Step by step, TODAY national investigative correspondent Jeff Rossen takes you through a simple way to stop most websites from bombarding you with those annoying ads based on your browsing history.
Las Vegas Review-Journal
Las Vegas tourism board approves $101.5M advertising budget ...
Las Vegas Review-Journal
The Las Vegas Convention and Visitors Authority board of directors on Thursday approved a $359.8 million operating budget that also continues the process of ...
Middle East Eye
Egypt's Ramadan: Spirit of charity buried under mass advertising splurge
Middle East Eye
That hasn't stopped advertisers from hawking everything from luxury apartments to mobile phone contracts to kitchen appliances. This all comes in celebrity-clad Ramadan spots that create what one social media user referred to as "raw cognitive dissonance".
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