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FACT: Most people don't spend anywhere near enough time on creating a strong, compelling headline.
Which is why many copywriting experts... including John Caples, David Ogilvy, Brett McFall... and yours truly... recommend you invest at least 80% of your time on the headline.
Why? Because if the headline doesn't grab the attention of your reader? then you can be guaranteed that nothing else will.
So how many headlines should you write?
I always recommend that you generate at least 30-50 headlines to grab your customer's attention. Then choose the best headline you can find.
So how do you get ideas for headlines. The best method is to base your headlines on proven and tested formulas.
You'll find a bundle of these formulas in
? How To Write a Good Advertisement by Victor O. Schwab
(available from Amazon.com)
? Tested Advertising Methods by John Caples (available from
? Or my own 180+ page home study course: Cash-Flow
Advertising (email me for details)
But here's a few examples to get you started:
Who else wants?
7 good reasons why
Let's make this practical with an example of how a mechanic could apply this to his business:
WARNING: Don't call any other mechanic until you read this
Announcing: The mechanic that guarantees he'll fix your car on time? or your money back
Who else wants a mechanic that specializes in fixing BMW's (perhaps this could be used in a BMW Magazine!)
How to instantly make your car as safe as possible
7 good reasons why you should call Scott's Mechanic's right now?
Remember, come up with 30-50 of your own? circle the 5 you like the best and then nut it all down to your one ultimate headline.
Hope this tip helps - there's lots more, so stay tuned.
Copywriting That SELLS
Visit my web site for your complimentary copy of my ebook (valued at $29.95) and free subscription to my ezine "Copywriting Selling Secrets" where you'll discover how to write ads and sales letters that sell. And one's which put money in your pocket over and over and over again.
Here's the address: http://www.copywritingthatsells.com.au
Don't muck around. Go there now. You'll be glad you did!
P.S. One more thing. Just because I've given you an example for a mechanic, it doesn't mean it won't work for you. You can adapt all of the headlines above and in the resources I mentioned to ANY business.
Nieman Journalism Lab at Harvard
Honesty in advertising
Nieman Journalism Lab at Harvard
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Financial losses, secrecy policy, advertising ignite fiery fair board meeting
That was the theme selected by the fair board Thursday evening as the board tackled a long list of significant and sometimes thorny issues. Dire financial straits, night show secrecy and an advertising boondoggle enlivened the meeting. The biggest item ...
Public lands advocacy group targets Walden, Herrera Beutler in ...
A public lands advocacy group started an ad campaign targeting two Northwest Congress members, and both elected officials said they would not support any effort to erase those lands.
Kroger is challenging Amazon (AMZN) and Walmart (WMT) in ...
When Amazon entered the grocery business with the acquisition of Whole Foods this year, it was thought to be a supermarket killer. The grocery business was already facing competition from general retailers like Walmart that operate on larger scales and ...
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