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FACT: Most people don't spend anywhere near enough time on creating a strong, compelling headline.
Which is why many copywriting experts... including John Caples, David Ogilvy, Brett McFall... and yours truly... recommend you invest at least 80% of your time on the headline.
Why? Because if the headline doesn't grab the attention of your reader? then you can be guaranteed that nothing else will.
So how many headlines should you write?
I always recommend that you generate at least 30-50 headlines to grab your customer's attention. Then choose the best headline you can find.
So how do you get ideas for headlines. The best method is to base your headlines on proven and tested formulas.
You'll find a bundle of these formulas in
? How To Write a Good Advertisement by Victor O. Schwab
(available from Amazon.com)
? Tested Advertising Methods by John Caples (available from
? Or my own 180+ page home study course: Cash-Flow
Advertising (email me for details)
But here's a few examples to get you started:
Who else wants?
7 good reasons why
Let's make this practical with an example of how a mechanic could apply this to his business:
WARNING: Don't call any other mechanic until you read this
Announcing: The mechanic that guarantees he'll fix your car on time? or your money back
Who else wants a mechanic that specializes in fixing BMW's (perhaps this could be used in a BMW Magazine!)
How to instantly make your car as safe as possible
7 good reasons why you should call Scott's Mechanic's right now?
Remember, come up with 30-50 of your own? circle the 5 you like the best and then nut it all down to your one ultimate headline.
Hope this tip helps - there's lots more, so stay tuned.
Copywriting That SELLS
Visit my web site for your complimentary copy of my ebook (valued at $29.95) and free subscription to my ezine "Copywriting Selling Secrets" where you'll discover how to write ads and sales letters that sell. And one's which put money in your pocket over and over and over again.
Here's the address: http://www.copywritingthatsells.com.au
Don't muck around. Go there now. You'll be glad you did!
P.S. One more thing. Just because I've given you an example for a mechanic, it doesn't mean it won't work for you. You can adapt all of the headlines above and in the resources I mentioned to ANY business.
Raising transparency in the online advertising ecosystem ...
The online advertising business, led by companies like Google or Facebook, generated over $200 billion revenue in 2017, with an year-over-year growth over 15 percent. This online advertising explosion is raising serious data privacy concerns.
Scientific American (blog)
What Monkeys Can Teach Us about Advertising
Scientific American (blog)
As early as the 1870s, companies like Pearl Tobacco and later, W. Duke & Sons, employed social advertising, showcasing nude or partially exposed women on posters and trading cards. Although the images had no direct link to the products, sales increased ...
Indiana Senate race generates most advertising in the nation
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Indiana race for US Senate generates most advertising in the nation
Why Stopping Fraudulent Advertising On Television Before It Even Starts Is A Smart Idea
The litany of problems that surround digital advertising should be quite familiar to anyone in the media industry at this point. There's bot traffic creating fake views. Ads disappear “below the fold.” New problems crop up almost daily: Google's ...
EurekAlert (press release)
Raising transparency in the online advertising ecosystem
EurekAlert (press release)
The TYPES project 'protects individuals' privacy while empowering them to control how their data is used by service providers for advertising purposes,' says Rosa Araujo, from Eurecat (Barcelona, Spain), project coordinator for the EU-funded initiative ...
Raising transparency in the online advertising ecosystem - Brinkwire
Detroit Free Press
Life after Ford: Top advertising man Toby Barlow launching new venture
Detroit Free Press
One of metro Detroit's best-known advertising and marketing gurus is launching a new venture a year after losing his role as one of Ford Motor's top ad guys. Toby Barlow left the WPP agency last February after spending 15 years with the organization ...
New York Times
Google Bans Bitcoin Advertisements in Policy Change
New York Times
SAN FRANCISCO — Google is joining Facebook in banning advertising for Bitcoin and other cryptocurrencies. Google, the largest provider of digital advertising on the internet, announced on Tuesday that it plans to change its advertising policy for ...
Google's Advertisement Ban Is Bullish, Not Bearish, For Bitcoin ...
Bitcoin Crashes As Google Announces Cryptocurrency Advertising Ban
Bitcoin and rival cryptocurrencies all lose value after Google bans advertising
Rihanna Condemns Snapchat's Offensive Advertisement: 'Shame on You'
As a promotion for the mobile game Would You Rather?, the advertisement asked if the user would rather "slap Rihanna" or "punch Chris Brown." Snapchat had already released a public apology and removed the ad before Rihanna's comments. "I'd love to call ...
Rihanna Protests Ad on Snapchat That Mocks Domestic Violence
Rihanna accuses Snapchat of promoting domestic violence - CNN
Rihanna condemns Snapchat for ad making light of domestic violence
Phoenix Business Journal
See who won big at regional advertising awards
Phoenix Business Journal
OH ranked second among metro Phoenix advertising agencies for capitalized billings with $120 million, according to 2016 data compiled by the Phoenix Business Journal for its annual list. The Riester ad agency ranks No. 1 on that list with $166 million ...
Adobe Advertising Cloud Search has a new UI and is now powered by Sensei
Adobe introduced this month a new Adobe Advertising Cloud Search with easy-to-use workflows. Adobe Advertising Cloud Search is simplifying the process of using audience targeting in search marketing. According to Adobe, the offering is designed to save ...
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