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The Seven Second Race: How to Draw Attention Your Ad


You've decided to launch your advertising campaign but you have no idea what would inspire others to buy from you. Or maybe you've already run some ads to no avail. How do you make your ad the one that stands out? After all, consumers receive thousands of marketing messages everyday. What makes what you're offering so special?

In today's highly competitive marketing environment, chances are your ad will get overlooked. Meanwhile, some other entrepreneur is making money and developing a highly effective ad campaign. The people that are successful in this area have spent considerable time going over their ads. And with enough effort, any business owner can achieve similar success.

In general, most ads will begin with a headline. And it is with this group of words that you must immediately grab your reader. Marketing experts say you need to grab your potential consumer's interest within seven seconds. Seven seconds. That's it! It's best to start with powerful words that have already been proven to work. Why reinvent the wheel? Below are ten of the most powerful words in the English language, according to Yale University:

Now, carefully review these words and practice writing enticing headlines that will attract attention. These ten examples will help you begin to write dynamic, attention-getting ads. As you progress, expand your "powerful word" vocabulary by reviewing other ads. Use your powerful words in not only the headline but also the body of your ad or the "copy".

The headline of your ad is not meant to tell your whole story but it is meant to make your visitor take a long enough look so they can read he rest of your offer, and hopefully inspire them to take some kind of action, whether it's calling you, visiting your site, or placing an order.

Once you've written down ten to twenty phrases pick a couple with the most impact. Ask friends, family, and colleagues to read each one and pick their favorites. Asking for specifics will help you narrow down your list. You can probe deeper and ask them what made them pick certain ads. This will help you improve your ads and writing new ones.

Now you're ready to write your ad. For maximum effect, continue to use powerful words throughout the entire ad, not just the headline. Be sure to include a "call-to-action" within the body of your ad. This could include phrases such as "call today!" , "visit our site", and many others. Use variations to test which ones have the best effect. By applying these simple steps to your ad campaign, you'll quickly see a noticeable difference in your campaign results.

Copyright © 2005 Rhonda Winn - All Rights Reserved. Rhonda Winn has been helping small business owners since 2000. She is the author of the popular eBook, "How to Live Your Dreams and Achieve Unlimited Wealth in Small Business" Receive the first chapter free, when you join her bi-monthly newsletter today: SmallBizStartupKit.com.

You are free to publish this article as long as the content remains unchanged and copyright notice and byline is not removed from article.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. February / 23 / 2020

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True or False? Testing the limits of comparative advertising – Petline v Trupanion  JD Supra

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Guidance issued for advertising marijuana products in Maine  Press Herald

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Lyft Buys Halo Cars In Advertising Play  pymnts.com

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Fort Worth advertising groups gather for 2020 awards | News  fortworthbusiness.com

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Advertising Industry Being Disrupted by ASK Permission First Ad Blockchain  Yahoo Finance

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Spain to Severely Restrict Advertising for On-Line Betting  The New York Times

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Cache Of Lyerly Man's Documents, And Advertising Items Found By Next Of Kin  Thesummervillenews

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Trump campaign buys top advertising spot on YouTube for Election Day | TheHill  The Hill

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Great Stuff™ Earns Top Accolades for Best Advertising Campaign and Best New Product Launch in Hanley Wood's Brand Builder Awards  Business Wire

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Brave Challenges Google's Advertising Power Before the UK Competition Watchdog  Bitcoin News

Facebook Quietly Cuts Off Sensitive Ad Data Before It Can Get Cambridge Analytica'd Again - Gizmodo
Facebook Quietly Cuts Off Sensitive Ad Data Before It Can Get Cambridge Analytica'd Again  Gizmodo

Burger King breaks the mold with new advertising campaign - The Columbian
Burger King breaks the mold with new advertising campaign  The Columbian

Lamar Advertising (LAMR) is a Great Momentum Stock: Should You Buy? - Yahoo Finance
Lamar Advertising (LAMR) is a Great Momentum Stock: Should You Buy?  Yahoo Finance

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Lamar Advertising (LAMR) Q4 FFO & Revenues Grow Y/Y, Stock Up  Yahoo Finance

Toledo-area companies and freelancers earn advertising awards - Toledo Blade
Toledo-area companies and freelancers earn advertising awards  Toledo Blade

Seeking nominations for the most important insiders shaping the future of TV advertising - Business Insider - Business Insider
Seeking nominations for the most important insiders shaping the future of TV advertising - Business Insider  Business Insider

Programmatic Advertising For Medical Marketing - Forbes
Programmatic Advertising For Medical Marketing  Forbes

Burger King breaks the 'mold' with new advertising campaign - FOX 5 NY
Burger King breaks the 'mold' with new advertising campaign  FOX 5 NY

Viewership and Advertising Insights for the Ninth Democratic Debate - Broadcasting & Cable
Viewership and Advertising Insights for the Ninth Democratic Debate  Broadcasting & Cable

TVSquared Releases Pan-European TV Advertising Performance Analysis - MarTech Series
TVSquared Releases Pan-European TV Advertising Performance Analysis  MarTech Series

Judge mostly rejects challenge to SF’s political advertising disclosure law - San Francisco Chronicle
Judge mostly rejects challenge to SF’s political advertising disclosure law  San Francisco Chronicle

Legal Perspective on COVID-19 Outbreak's Influence on Advertising Industry - SHOOT Online
Legal Perspective on COVID-19 Outbreak's Influence on Advertising Industry  SHOOT Online

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How Anheuser-Busch is disrupting football advertising with the XFL  KSDK.com

Marketing Homestead Products: Using Roadside Advertising - Mother Earth News
Marketing Homestead Products: Using Roadside Advertising  Mother Earth News

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What Google's plan to end third party cookies means for advertising  Business Insider Nordic

Contextual advertising company GumGum raises $22M - TechCrunch
Contextual advertising company GumGum raises $22M  TechCrunch

American Advertising Federation of Tampa Bay Awards its Highest Honor to Troy Dunn of Dunn&Co. - PR Web
American Advertising Federation of Tampa Bay Awards its Highest Honor to Troy Dunn of Dunn&Co.  PR Web

Recommended reading: Squiggly careers and delusional advertising - Marketing Week
Recommended reading: Squiggly careers and delusional advertising  Marketing Week

Junk food advertising: WHO calls for legally binding treaty to end 'predatory commercial practices' - FoodNavigator.com
Junk food advertising: WHO calls for legally binding treaty to end 'predatory commercial practices'  FoodNavigator.com

AdQuick raises $6M to conquer an advertising market Google and Facebook won’t - TechCrunch
AdQuick raises $6M to conquer an advertising market Google and Facebook won’t  TechCrunch

ViacomCBS Puts Streaming, Advanced Advertising On The Front Burner 02/21/2020 - MediaPost Communications
ViacomCBS Puts Streaming, Advanced Advertising On The Front Burner 02/21/2020  MediaPost Communications

How the Super Bowl became the championship of advertising and how to win it today - Business Insider - Business Insider
How the Super Bowl became the championship of advertising and how to win it today - Business Insider  Business Insider

Advertisers are panicking over Google's plan to ditch cookies - Business Insider UK
Advertisers are panicking over Google's plan to ditch cookies  Business Insider UK

Bloomberg advertising: Inside Hawkfish, run by Facebook's Gary Briggs - Business Insider Nordic
Bloomberg advertising: Inside Hawkfish, run by Facebook's Gary Briggs  Business Insider Nordic

Social Media Tops Digital Advertising With 28% Share: DAN Report - Entrepreneur
Social Media Tops Digital Advertising With 28% Share: DAN Report  Entrepreneur

Digital Screens Track Our Behavior For Target Advertising: ‘We’re Not Using Info To Find Where You Live’ - CBS Dallas / Fort Worth
Digital Screens Track Our Behavior For Target Advertising: ‘We’re Not Using Info To Find Where You Live’  CBS Dallas / Fort Worth

Google bans 600 apps from Play Store in 'disruptive advertising' purge - The Drum
Google bans 600 apps from Play Store in 'disruptive advertising' purge  The Drum

Bloomberg to take national stage for first time since Wisconsin advertising blitz - Channel3000.com - WISC-TV3
Bloomberg to take national stage for first time since Wisconsin advertising blitz  Channel3000.com - WISC-TV3

Join us for a pint at The Drum Arms during London's Advertising Week Europe - The Drum
Join us for a pint at The Drum Arms during London's Advertising Week Europe  The Drum

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Artificial Intelligence Marketing is the AIM of Advertisers in 2020 - Business 2 Community
Artificial Intelligence Marketing is the AIM of Advertisers in 2020  Business 2 Community

This week's top advertising and media news, analysis - Business Insider - Business Insider
This week's top advertising and media news, analysis - Business Insider  Business Insider

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Beyond Google and Facebook advertising: 17 ad platforms you should try  Search Engine Land

Bank of America consolidates advertising with Publicis Groupe - AdAge.com
Bank of America consolidates advertising with Publicis Groupe  AdAge.com

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It's time for digital advertisers to measure beyond verification  The Drum

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Lyft buys digital car-top advertising startup Halo cars in shot to profitability  Financial World

This week's advertising and media news and analysis - Business Insider - Business Insider
This week's advertising and media news and analysis - Business Insider  Business Insider

Cobb business faces boycott after advertising on LED billboard - Atlanta Journal Constitution
Cobb business faces boycott after advertising on LED billboard  Atlanta Journal Constitution

New Era Of Interactive Video Will Create More Advertising Opportunities For Brands - Forbes
New Era Of Interactive Video Will Create More Advertising Opportunities For Brands  Forbes

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How predictive advertising is changing the future of digital marketing  ClickZ

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903107 ADVERTISEMENT FOR BIDS Sealed | Ads  Beatrice Daily Sun

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Why the Guardian will no longer accept fossil fuel advertising  The Guardian

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Vast majority of Amazon advertisers plan to spend more on ads again this year  Marketing Land

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FTC Commissioner's Social Media Statement Is a Heads-Up to Advertisers, Influencers | Corporate Counsel  Law.com

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CCPA Makes The Digital Advertising Industry Feel Like Charlie Brown  AdExchanger

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BuzzFeed's 'fake news guy' Craig Silverman on digital advertising's 'tons' of bad actors  The Drum

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The Rise of Data as King in Advertising: How Marketing KPIs and Metrics Are Helping Brands Enhance Their Consumer Interactions  MarTech Series

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See the slides: Amazon Advertising products, explained  Digiday

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Bloomberg to Double $300M Ad Spend After Iowa Caucuses  TIME

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What the ICO's reform of real-time bidding means for advertisers  The Drum

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Advertising Tech for Audiovisual Media, Brand Marketing Priorities According to Portada's New Survey  MarTech Series

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Ermanno Scervino Fall 2020 Ready-to-Wear Collection  Vogue.com

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Story ads are creating new opportunities for advertisers – but what makes a good story?  ClickZ

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Op-Ed: Pro-Israel super PAC to quit running anti-Sanders advertisements  Digital Journal

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Sir Ridley Scott's short film for prestige cognac brand wins advertising award  The Irish News

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An Amazon seller is advertising its toys as 'free from virus' amid mounting fears over coronavirus  Business Insider India

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Vaping laws crackdown: New legislation to regulate age, advertising  New Zealand Herald

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A new advertising company is working on Barrie Transit's behalf. Welcome aboard, Pattison Outdoor  simcoe.com

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Brave files formal request seeking to topple Google advertising monopoly  Micky News

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Nielsen: Buy now, pay later and advertising  AdNews

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Spain Says 80% of Online Gambling Advertisement Has to Go  GamblingNews.com

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Google will drop intrusive online advertising from 2022  Stuff.co.nz

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Advertising in railway carriages | Register  The Times

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FCCC urges consumers to beware of and report bait advertising  FBC News

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Council to sell advertising space on bus shelters  Epping Forest Guardian

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Changes made to Hampshire council websites after potentially illegal advertising data is found  Portsmouth News

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Advertising As We Know It Is Dead  Forbes

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We Need to Fix Online Advertising. All of It.  Slate

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Your Digital Detox May Be Toxic for Advertising  The New York Times

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Is the Viral Non-Ad Ad the Future of Advertising?  The New York Times

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Thanks To Netflix, The Biggest Advertising Revolution Has Begun  Forbes

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Facebook’s revised political advertising policy doubles down on division - The Verge
Facebook’s revised political advertising policy doubles down on division  The Verge

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5 Of The Most Impactful Advertisers Of 2019  Forbes

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Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020  MarTech Series

YouTube overhauls advertising, data collection on kids content - The Washington Post
YouTube overhauls advertising, data collection on kids content  The Washington Post

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Inside the Biggest 2020 Advertising War Against Trump  The New York Times

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Bringing Purpose To Advertising  Forbes

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What Is Programmatic Advertising? Definition, Types, Channel, and Advantages  MarTech Advisor

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More than half of Facebook's 7 million advertisers are now using Story ads  AdAge.com

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BuzzFeed’s SponCon lets display advertisers request editorial content for their target audiences  Digiday

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What Is Display Advertising? Definition, Targeting Process, Management, Network, Types, and Examples  MarTech Advisor

Google to Restrict User Information It Gives Advertisers - The Wall Street Journal
Google to Restrict User Information It Gives Advertisers  The Wall Street Journal

Spotify to Suspend Political Advertising - Wall Street Journal
Spotify to Suspend Political Advertising  Wall Street Journal

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