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The Seven Second Race: How to Draw Attention Your Ad


You've decided to launch your advertising campaign but you have no idea what would inspire others to buy from you. Or maybe you've already run some ads to no avail. How do you make your ad the one that stands out? After all, consumers receive thousands of marketing messages everyday. What makes what you're offering so special?

In today's highly competitive marketing environment, chances are your ad will get overlooked. Meanwhile, some other entrepreneur is making money and developing a highly effective ad campaign. The people that are successful in this area have spent considerable time going over their ads. And with enough effort, any business owner can achieve similar success.

In general, most ads will begin with a headline. And it is with this group of words that you must immediately grab your reader. Marketing experts say you need to grab your potential consumer's interest within seven seconds. Seven seconds. That's it! It's best to start with powerful words that have already been proven to work. Why reinvent the wheel? Below are ten of the most powerful words in the English language, according to Yale University:

Now, carefully review these words and practice writing enticing headlines that will attract attention. These ten examples will help you begin to write dynamic, attention-getting ads. As you progress, expand your "powerful word" vocabulary by reviewing other ads. Use your powerful words in not only the headline but also the body of your ad or the "copy".

The headline of your ad is not meant to tell your whole story but it is meant to make your visitor take a long enough look so they can read he rest of your offer, and hopefully inspire them to take some kind of action, whether it's calling you, visiting your site, or placing an order.

Once you've written down ten to twenty phrases pick a couple with the most impact. Ask friends, family, and colleagues to read each one and pick their favorites. Asking for specifics will help you narrow down your list. You can probe deeper and ask them what made them pick certain ads. This will help you improve your ads and writing new ones.

Now you're ready to write your ad. For maximum effect, continue to use powerful words throughout the entire ad, not just the headline. Be sure to include a "call-to-action" within the body of your ad. This could include phrases such as "call today!" , "visit our site", and many others. Use variations to test which ones have the best effect. By applying these simple steps to your ad campaign, you'll quickly see a noticeable difference in your campaign results.

Copyright © 2005 Rhonda Winn - All Rights Reserved. Rhonda Winn has been helping small business owners since 2000. She is the author of the popular eBook, "How to Live Your Dreams and Achieve Unlimited Wealth in Small Business" Receive the first chapter free, when you join her bi-monthly newsletter today: SmallBizStartupKit.com.

You are free to publish this article as long as the content remains unchanged and copyright notice and byline is not removed from article.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. October / 17 / 2017

Five Keys To Achieving Positive Return On Advertising Spend With Facebook - Forbes

Forbes

Five Keys To Achieving Positive Return On Advertising Spend With Facebook
Forbes
Achieving positive return on advertising spend (ROAS) is a key objective for many Facebook and direct response advertisers. Sustaining positive ROAS with a large media spend is not an easy feat to accomplish, but it is possible with the right approach.


The Advertising Apocalypse Has Been Postponed - Barron's

Barron's

The Advertising Apocalypse Has Been Postponed
Barron's
Back in August, advertising stocks Omnicom Group (OMC) and Interpublic Group (IPG) got whacked after WPP Group (WPPGY), the world's largest ad agency, slashed its revenue target citing a slowdown in spending by consumer companies. At the time ...

and more »

How LG Works Advertising Into Smart TVs - AdExchanger

How LG Works Advertising Into Smart TVs
AdExchanger
Thanks to its smart TVs, LG Electronics controls a channel that can bring the granularity of digital advertising into the world of connected TV. But LG is a consumer electronics manufacturer, not an advertising company, and in recent years it has ...


Google is looking to wedge into TV advertising by displacing ... - Business Insider

Business Insider

Google is looking to wedge into TV advertising by displacing ...
Business Insider
Google is looking to wedge into the TV advertising business by displacing Comcast's ad technology. The company has signed on the likes of CBS and ...

and more »

Time Inc., Google to Launch New Innovative Native Video Advertising Tool - Mobile Marketing Watch

Mobile Marketing Watch

Time Inc., Google to Launch New Innovative Native Video Advertising Tool
Mobile Marketing Watch
As demand for digital video content continues to grow, Time Inc. has announced the launch of Adapt Video, a proprietary video advertising unit created by the company in partnership with Google. We're told that Adapt leverages DoubleClick's native ...

and more »

Pharmaceutical advertising can empower patients - Medical Xpress

Pharmaceutical advertising can empower patients
Medical Xpress
Autumn is flu season and that means it is high season for pharmacies selling over-the-counter cold and flu remedies. Those who aren't reminded by their own running noses, are sure to be alerted to these types of pharmaceutical drugs by advertisements ...

and more »

Missouri Honor Medalist Jack Smith contributed jingles to advertising - Columbia Missourian

Missouri Honor Medalist Jack Smith contributed jingles to advertising
Columbia Missourian
After retiring in 1994, Smith returned to the Missouri School of Journalism as a broadcast advertising instructor. Since his retirement, he's been inducted into the American Advertising Federation's Hall of Fame and granted dozens of honors, including ...


Press Release: Columbia Marketing Group: A New Advertising Agency for Mid-Missouri - Columbia Business Times

Press Release: Columbia Marketing Group: A New Advertising Agency for Mid-Missouri
Columbia Business Times
As a full-service advertising agency, CMG will offer clients a range of creative services (including branding, content marketing, custom publishing, display advertising, event planning, and custom photography) as well as media placement, strategic ...


Should NC double what the Lottery may spend on ads? - News & Observer (blog)

News & Observer (blog)

Should NC double what the Lottery may spend on ads?
News & Observer (blog)
Current law caps advertising spending at 1 percent of the lottery's annual revenue, a restriction favored by lottery critics who worry that heavy advertising could contribute to gambling addictions. A bill passed by the Joint Legislative Oversight ...


TV Networks Consider 'Thor' Ad-Measurement Plan With Eye Toward 2018 - Variety

Variety

TV Networks Consider 'Thor' Ad-Measurement Plan With Eye Toward 2018
Variety
This so-called focus on “attribution” and outcomes” – tracing exposure of a commercial to an actual sale – is at the heart of a project that has been code-named “Thor.” It is meant to help advertisers tie their commercials to something they have long ...
TV Networks Meet on Thor, New Effort to Prove Their Ads WorkAdAge.com

all 3 news articles »

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