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Create Your Dynamic Elevator Speech


So, what's an elevator speech, and how do you get one?

What Is It?

An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly and memorably introduces you. It spotlights your uniqueness. It focuses on the benefits you provide. And it is delivered effortlessly.

Elevator speeches are intended to prepare you for very brief, chance encounters in an elevator. But elevator speeches are not just for elevators! You should use it whenever you want to introduce yourself to a new contact. That could be in the supermarket, waiting in line at an ATM or when you get your morning latte.

So, who better than you to describe with passion, precision and persuasiveness what you do? A great elevator speech makes a lasting first impression, showcases your professionalism and allows you to position yourself.

And if you want to network successfully, you need an elevator speech!

How to Prepare an Elevator Speech, or What's My Line?

Now for a short course in preparing your elevator speech, or unique selling proposition.

First, and most important, think in terms of the benefits your clients or customers derive from your services. Trust me, no one is going to be riveted if you say:

"Hi, my name is Stanley Manly, and I'm a public relations executive with twenty years of experience."

Or:

"Hi, I'm Sally Hopeful, and I'm an executive recruiter.

Two big yawns.

What's In It for Me?

Do you recall that old radio station, WII-FM: What's In It For Me?!

If you remember that people are always more interested in how you can help them, you're on the right track. Keep that top of mind when composing your speech.

Here's how to improve the two examples mentioned above:

"Hi, my name is Stanley Manly, and I help inventors tell the world about their inventions."

"Hi, I'm Sally Hopeful. I partner with companies that need to find talented people to help their business growth and become more profitable."

Now, you've got my attention!

Let's use my elevator speech before and after as an example:

Here's my before version (and I wondered why people looked at me with a frozen smile!):

"Hi, I'm Dale Kurow, and I'm a career and executive coach. I hold a Master's Degree in Career Counseling and have been trained by a master level coach. (Who cares!) I've been an HR director for a multinational cosmetic company, run a PR agency and taught college-level business courses. (So what!) I believe that coaching can be the catalyst to change your life. (Are you asleep yet?)

See how that was all about me, me, me?

Now for the revised version:

"Hi, I'm Dale Kurow, and I help people become more successful at their work. For example, I've helped a client change jobs with a 40% salary increase, I've helped a client develop the skills to deal with a difficult boss, and I've helped a manager devise new ways to keep her staff motivated."

Here are a few more examples:

I know an Avon representative who says:

"I help women look beautiful."

Or a business coach that says:

"I help you get more clients than you know what to do with."

And here's my favorite, one that is used by an IRS agent:

"I'm a government fund-raiser."

Action Steps

So, here's what you need to do to craft your elevator speech.

First, write down the "deliverables" -- the services or features that you provide. Then, think in terms of the benefits that your clients or employer could derive from these services. You could use several successful client outcomes, as I did.

Once you've got that written, create an opening sentence that will grab the listener's attention, as our Avon representative did above. The best openers leave the listener wanting more information. And you do not have to include your title, especially if you think it has a negative connotation (an IRS agent, for example).

Finally, your elevator speech must roll off your tongue with ease. Practice your speech in front of the mirror and with friends. Record it on your answering machine, and listen to it. Do you sound confident? Sincere? Is it engaging? Tweak accordingly. Then, take it on the road.

Dale Kurow, M.S., is an author and a career and executive coach in NYC. Dale works with clients across the U.S. and internationally, helping them to become better managers, figure out their next career moves and thrive despite office politics. Visit Dale's web site at http://www.dalekurow.com/newsletter to sign-up for her free monthly ezine "Career Essentials," chocked full of useful career tips and strategies you can use immediately.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. February / 23 / 2020

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True or False? Testing the limits of comparative advertising – Petline v Trupanion  JD Supra

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Guidance issued for advertising marijuana products in Maine  Press Herald

Lyft Buys Halo Cars In Advertising Play - pymnts.com
Lyft Buys Halo Cars In Advertising Play  pymnts.com

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AdTech Roundup: Top Things in Advertising Technology  MarTech Series

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Fort Worth advertising groups gather for 2020 awards | News  fortworthbusiness.com

Advertising Industry Being Disrupted by ASK Permission First Ad Blockchain - Yahoo Finance
Advertising Industry Being Disrupted by ASK Permission First Ad Blockchain  Yahoo Finance

Spain to Severely Restrict Advertising for On-Line Betting - The New York Times
Spain to Severely Restrict Advertising for On-Line Betting  The New York Times

Cache Of Lyerly Man's Documents, And Advertising Items Found By Next Of Kin - Thesummervillenews
Cache Of Lyerly Man's Documents, And Advertising Items Found By Next Of Kin  Thesummervillenews

Trump campaign buys top advertising spot on YouTube for Election Day | TheHill - The Hill
Trump campaign buys top advertising spot on YouTube for Election Day | TheHill  The Hill

Great Stuff™ Earns Top Accolades for Best Advertising Campaign and Best New Product Launch in Hanley Wood's Brand Builder Awards - Business Wire
Great Stuff™ Earns Top Accolades for Best Advertising Campaign and Best New Product Launch in Hanley Wood's Brand Builder Awards  Business Wire

Brave Challenges Google's Advertising Power Before the UK Competition Watchdog - Bitcoin News
Brave Challenges Google's Advertising Power Before the UK Competition Watchdog  Bitcoin News

Interim Advertising Salesperson Milwaukee, WI - Episcopal News Service
Interim Advertising Salesperson Milwaukee, WI  Episcopal News Service

Facebook Quietly Cuts Off Sensitive Ad Data Before It Can Get Cambridge Analytica'd Again - Gizmodo
Facebook Quietly Cuts Off Sensitive Ad Data Before It Can Get Cambridge Analytica'd Again  Gizmodo

Burger King breaks the mold with new advertising campaign - The Columbian
Burger King breaks the mold with new advertising campaign  The Columbian

Lamar Advertising (LAMR) is a Great Momentum Stock: Should You Buy? - Yahoo Finance
Lamar Advertising (LAMR) is a Great Momentum Stock: Should You Buy?  Yahoo Finance

Lamar Advertising (LAMR) Q4 FFO & Revenues Grow Y/Y, Stock Up - Yahoo Finance
Lamar Advertising (LAMR) Q4 FFO & Revenues Grow Y/Y, Stock Up  Yahoo Finance

Toledo-area companies and freelancers earn advertising awards - Toledo Blade
Toledo-area companies and freelancers earn advertising awards  Toledo Blade

Seeking nominations for the most important insiders shaping the future of TV advertising - Business Insider - Business Insider
Seeking nominations for the most important insiders shaping the future of TV advertising - Business Insider  Business Insider

Programmatic Advertising For Medical Marketing - Forbes
Programmatic Advertising For Medical Marketing  Forbes

Viewership and Advertising Insights for the Ninth Democratic Debate - Broadcasting & Cable
Viewership and Advertising Insights for the Ninth Democratic Debate  Broadcasting & Cable

TVSquared Releases Pan-European TV Advertising Performance Analysis - MarTech Series
TVSquared Releases Pan-European TV Advertising Performance Analysis  MarTech Series

Judge mostly rejects challenge to SF’s political advertising disclosure law - San Francisco Chronicle
Judge mostly rejects challenge to SF’s political advertising disclosure law  San Francisco Chronicle

Legal Perspective on COVID-19 Outbreak's Influence on Advertising Industry - SHOOT Online
Legal Perspective on COVID-19 Outbreak's Influence on Advertising Industry  SHOOT Online

How Anheuser-Busch is disrupting football advertising with the XFL - KSDK.com
How Anheuser-Busch is disrupting football advertising with the XFL  KSDK.com

Marketing Homestead Products: Using Roadside Advertising - Mother Earth News
Marketing Homestead Products: Using Roadside Advertising  Mother Earth News

What Google's plan to end third party cookies means for advertising - Business Insider Nordic
What Google's plan to end third party cookies means for advertising  Business Insider Nordic

Contextual advertising company GumGum raises $22M - TechCrunch
Contextual advertising company GumGum raises $22M  TechCrunch

Recommended reading: Squiggly careers and delusional advertising - Marketing Week
Recommended reading: Squiggly careers and delusional advertising  Marketing Week

Junk food advertising: WHO calls for legally binding treaty to end 'predatory commercial practices' - FoodNavigator.com
Junk food advertising: WHO calls for legally binding treaty to end 'predatory commercial practices'  FoodNavigator.com

Moldy burger? Burger King tries new advertising campaign - Utica Observer Dispatch
Moldy burger? Burger King tries new advertising campaign  Utica Observer Dispatch

ViacomCBS Puts Streaming, Advanced Advertising On The Front Burner 02/21/2020 - MediaPost Communications
ViacomCBS Puts Streaming, Advanced Advertising On The Front Burner 02/21/2020  MediaPost Communications

AdQuick raises $6M to conquer an advertising market Google and Facebook won’t - TechCrunch
AdQuick raises $6M to conquer an advertising market Google and Facebook won’t  TechCrunch

Bloomberg advertising: Inside Hawkfish, run by Facebook's Gary Briggs - Business Insider Nordic
Bloomberg advertising: Inside Hawkfish, run by Facebook's Gary Briggs  Business Insider Nordic

Advertisers are panicking over Google's plan to ditch cookies - Business Insider UK
Advertisers are panicking over Google's plan to ditch cookies  Business Insider UK

The brand safety challenge in digital advertising - The Drum
The brand safety challenge in digital advertising  The Drum

Does your advertising pass the 'give peas a chance' test? - Marketing Week
Does your advertising pass the 'give peas a chance' test?  Marketing Week

Social Media Tops Digital Advertising With 28% Share: DAN Report - Entrepreneur
Social Media Tops Digital Advertising With 28% Share: DAN Report  Entrepreneur

Google bans 600 apps from Play Store in 'disruptive advertising' purge - The Drum
Google bans 600 apps from Play Store in 'disruptive advertising' purge  The Drum

Digital Screens Track Our Behavior For Target Advertising: ‘We’re Not Using Info To Find Where You Live’ - CBS Dallas / Fort Worth
Digital Screens Track Our Behavior For Target Advertising: ‘We’re Not Using Info To Find Where You Live’  CBS Dallas / Fort Worth

Join us for a pint at The Drum Arms during London's Advertising Week Europe - The Drum
Join us for a pint at The Drum Arms during London's Advertising Week Europe  The Drum

Bloomberg to take national stage for first time since Wisconsin advertising blitz - Channel3000.com - WISC-TV3
Bloomberg to take national stage for first time since Wisconsin advertising blitz  Channel3000.com - WISC-TV3

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Artificial Intelligence Marketing is the AIM of Advertisers in 2020  Business 2 Community

This week's top advertising and media news, analysis - Business Insider - Business Insider
This week's top advertising and media news, analysis - Business Insider  Business Insider

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Beyond Google and Facebook advertising: 17 ad platforms you should try  Search Engine Land

Bank of America consolidates advertising with Publicis Groupe - AdAge.com
Bank of America consolidates advertising with Publicis Groupe  AdAge.com

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It's time for digital advertisers to measure beyond verification  The Drum

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Lyft buys digital car-top advertising startup Halo cars in shot to profitability  Financial World

This week's advertising and media news and analysis - Business Insider - Business Insider
This week's advertising and media news and analysis - Business Insider  Business Insider

‘Increasingly an awareness platform’: Amazon advertising is moving beyond search - Digiday
‘Increasingly an awareness platform’: Amazon advertising is moving beyond search  Digiday

New Era Of Interactive Video Will Create More Advertising Opportunities For Brands - Forbes
New Era Of Interactive Video Will Create More Advertising Opportunities For Brands  Forbes

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Cobb business faces boycott after advertising on LED billboard  Atlanta Journal Constitution

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How predictive advertising is changing the future of digital marketing  ClickZ

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FTC Commissioner's Social Media Statement Is a Heads-Up to Advertisers, Influencers | Corporate Counsel  Law.com

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Why the Guardian will no longer accept fossil fuel advertising  The Guardian

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Vast majority of Amazon advertisers plan to spend more on ads again this year  Marketing Land

CCPA Makes The Digital Advertising Industry Feel Like Charlie Brown - AdExchanger
CCPA Makes The Digital Advertising Industry Feel Like Charlie Brown  AdExchanger

BuzzFeed's 'fake news guy' Craig Silverman on digital advertising's 'tons' of bad actors - The Drum
BuzzFeed's 'fake news guy' Craig Silverman on digital advertising's 'tons' of bad actors  The Drum

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What’s Next for Advertisers, Ad Tech and Publishers in a Cookie-Free World?  Adweek

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Bloomberg to Double $300M Ad Spend After Iowa Caucuses  TIME

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What the ICO's reform of real-time bidding means for advertisers  The Drum

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Advertising Tech for Audiovisual Media, Brand Marketing Priorities According to Portada's New Survey  MarTech Series

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Sir Ridley Scott's short film for prestige cognac brand wins advertising award  The Irish News

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Exclusive: Government to act on betting advertising in football this year with senior figures pushing for ban...  The Athletic

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An Amazon seller is advertising its toys as 'free from virus' amid mounting fears over coronavirus  Business Insider India

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Vaping laws crackdown: New legislation to regulate age, advertising  New Zealand Herald

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A new advertising company is working on Barrie Transit's behalf. Welcome aboard, Pattison Outdoor  simcoe.com

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Brave files formal request seeking to topple Google advertising monopoly  Micky News

Nielsen: Buy now, pay later and advertising - AdNews
Nielsen: Buy now, pay later and advertising  AdNews

Spain Says 80% of Online Gambling Advertisement Has to Go - GamblingNews.com
Spain Says 80% of Online Gambling Advertisement Has to Go  GamblingNews.com

Google will drop intrusive online advertising from 2022 - Stuff.co.nz
Google will drop intrusive online advertising from 2022  Stuff.co.nz

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Op-Ed: Pro-Israel super PAC to quit running anti-Sanders advertisements  Digital Journal

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Advertising in railway carriages | Register  The Times

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'Skyrocketing' job advertisement costs prompt launch of free care job site  Care Home Professional

Council to sell advertising space on bus shelters - Epping Forest Guardian
Council to sell advertising space on bus shelters  Epping Forest Guardian

Changes made to Hampshire council websites after potentially illegal advertising data is found - Portsmouth News
Changes made to Hampshire council websites after potentially illegal advertising data is found  Portsmouth News

Advertising As We Know It Is Dead - Forbes
Advertising As We Know It Is Dead  Forbes

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Think Advertising Is A Requirement? These Companies Might Make You Think Again  Forbes

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We Need to Fix Online Advertising. All of It.  Slate

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Your Digital Detox May Be Toxic for Advertising  The New York Times

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Is the Viral Non-Ad Ad the Future of Advertising?  The New York Times

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Thanks To Netflix, The Biggest Advertising Revolution Has Begun  Forbes

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The Advertising Industry Has a Problem: People Hate Ads  The New York Times

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Facebook’s revised political advertising policy doubles down on division - The Verge
Facebook’s revised political advertising policy doubles down on division  The Verge

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Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020  MarTech Series

YouTube overhauls advertising, data collection on kids content - The Washington Post
YouTube overhauls advertising, data collection on kids content  The Washington Post

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Inside the Biggest 2020 Advertising War Against Trump  The New York Times

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Bringing Purpose To Advertising  Forbes

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What Is Programmatic Advertising? Definition, Types, Channel, and Advantages  MarTech Advisor

More than half of Facebook's 7 million advertisers are now using Story ads - AdAge.com
More than half of Facebook's 7 million advertisers are now using Story ads  AdAge.com

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BuzzFeed’s SponCon lets display advertisers request editorial content for their target audiences  Digiday

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What Is Display Advertising? Definition, Targeting Process, Management, Network, Types, and Examples  MarTech Advisor

Google to Restrict User Information It Gives Advertisers - The Wall Street Journal
Google to Restrict User Information It Gives Advertisers  The Wall Street Journal

Spotify to Suspend Political Advertising - Wall Street Journal
Spotify to Suspend Political Advertising  Wall Street Journal

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What's next for podcast advertising  AdAge.com

Viacom-CBS Merger Could Boost Advertising Ambitions - The Wall Street Journal
Viacom-CBS Merger Could Boost Advertising Ambitions  The Wall Street Journal

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What Is Advertising Technology (Adtech)? Definition, Ecosystem, Programmatic, & Trends  MarTech Advisor

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