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Developing a Formal Brand Messaging Document


Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message.

Imagine one of your customers calling six different people in your company. The customer asks why they should consider purchasing your product. What do you think these six people would say? Would their explanation be consistent?

That's where brand messaging comes into play. In the audio book, "Sound Advice on Brand Marketing," author Tom Miller says brands need to speak with a single unified voice in every communication with customers and prospects.

"Brand messaging is a formalized document that captures the most important points about your brand," says Miller. "It is then used to create all of the various brand communications, such as ads, press releases, web sites, literature, and so forth."

The best place to begin the brand messaging process is with the elevator pitch. "Think about getting on an elevator with a senior executive from a great prospect company. He asks you to tell him why your product or service is so special and better than all the others are. You've got 30-seconds. Go!"

Distilling your brand message into a short, memorable description or value proposition sets the stage for the rest of the brand messaging to flow in a logical, informative fashion. "It may take a little hard work now, but it pays big dividends in the future," says Miller. "Not only is your message consistent, you should also realize major time savings in developing communications pieces. The heavy lifting from a messaging perspective has already been done."

Tom Miller offers brand marketing advice each week in the free audio newsletter from What's Working in Biz - http://www.what'sworking.biz/full_story.asp?ArtID=92 - and is president of the branding firm, Miller Brooks.

About The Author

Richard Cunningham is a principal of What's Working in Biz, http://www.what'sworking.biz, a publisher of business audiobooks and online audio programs on marketing, sales, and small business strategies.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. September / 22 / 2020

SDNY Relies on “Simple Reading” of Label to Dismiss False Advertising Claim - Ad Law Access
SDNY Relies on “Simple Reading” of Label to Dismiss False Advertising Claim  Ad Law Access

Adlucent's Lift Mentality Technology Measures Advertising ROI - PRNewswire
Adlucent's Lift Mentality Technology Measures Advertising ROI  PRNewswire

ReverseAds Launches First True Alternative To Search Advertising - Martechcube
ReverseAds Launches First True Alternative To Search Advertising  Martechcube

Amazon's e-commerce advertising dominance is under threat from Walmart and Instacart - Business Insider - Business Insider
Amazon's e-commerce advertising dominance is under threat from Walmart and Instacart - Business Insider  Business Insider

Biden Campaign Expands Advertising in Georgia and Iowa - Courthouse News Service
Biden Campaign Expands Advertising in Georgia and Iowa  Courthouse News Service

AANA releases new advertising code of ethics - CMO
AANA releases new advertising code of ethics  CMO

Kennedy Intelligent Data to Provide Superior Behavioral Driven Digital Advertising for the Automobile Industry - eNewsChannels
Kennedy Intelligent Data to Provide Superior Behavioral Driven Digital Advertising for the Automobile Industry  eNewsChannels

Will Microsoft's ZeniMax Media, Bethesda Acquisition For $7.5 Billion Boost Advertising? 09/22/2020 - MediaPost Communications
Will Microsoft's ZeniMax Media, Bethesda Acquisition For $7.5 Billion Boost Advertising? 09/22/2020  MediaPost Communications

Russian Avant Space plans to reach one billion people with advertising in space - SpaceWatch.Global
Russian Avant Space plans to reach one billion people with advertising in space  SpaceWatch.Global

Are the Rules regarding Prohibition of Advertising in Legal Profession Self-Contradictory, Discriminatory & Nocuous? - Lexology
Are the Rules regarding Prohibition of Advertising in Legal Profession Self-Contradictory, Discriminatory & Nocuous?  Lexology

Arizona Beverages Sees False Advertising Claims Trimmed - Bloomberg Law
Arizona Beverages Sees False Advertising Claims Trimmed  Bloomberg Law

NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets - MarTech Series
NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets  MarTech Series

Insurance Advertising Market Is Booming Worldwide : United Health, Liberty Mutual, GEICO, Allstate - Insurance News Net
Insurance Advertising Market Is Booming Worldwide : United Health, Liberty Mutual, GEICO, Allstate  Insurance News Net

Marketplace Clicks Selected for the Amazon Advertising Find-a-Partner Directory - MarTech Series
Marketplace Clicks Selected for the Amazon Advertising Find-a-Partner Directory  MarTech Series

5 On Your Side: Part-time job involving advertising on car is a scam - WRAL.com
5 On Your Side: Part-time job involving advertising on car is a scam  WRAL.com

Framingham Advertising For Assistant Library Director - framinghamsource.com
Framingham Advertising For Assistant Library Director  framinghamsource.com

Do you need to have advertisements on car wraps? - The Mountaineer
Do you need to have advertisements on car wraps?  The Mountaineer

Intelligencer advertising director wins top IPA honor - The Edwardsville Intelligencer
Intelligencer advertising director wins top IPA honor  The Edwardsville Intelligencer

Federal appeals court strikes down SEPTA's ban on controversial ads - Reporters Committee for Freedom of the Press
Federal appeals court strikes down SEPTA's ban on controversial ads  Reporters Committee for Freedom of the Press

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Rollstone Bank & Trust ad campaign wins Telly awards for advertising excellence - Harvard Press
Rollstone Bank & Trust ad campaign wins Telly awards for advertising excellence  Harvard Press

MOLOCO Launches MOLOCO Cloud to Enable Self-Serve Programmatic Advertising for Mobile Marketers - MarTech Series
MOLOCO Launches MOLOCO Cloud to Enable Self-Serve Programmatic Advertising for Mobile Marketers  MarTech Series

Native Advertising Market Size 2020 | Brief Analysis, Overview, Key Players, Regional Demand, Trends and Forecast to 2027 - Crypto Daily
Native Advertising Market Size 2020 | Brief Analysis, Overview, Key Players, Regional Demand, Trends and Forecast to 2027  Crypto Daily

2021 Advertising Calendar | Files | thedailynewsonline.com - The Daily News Online
2021 Advertising Calendar | Files | thedailynewsonline.com  The Daily News Online

Plexus offers complimentary US$250000 airport advertising campaign at Virtual Travel Retail Expo - The Moodie Davitt Report - The Moodie Davitt Report
Plexus offers complimentary US$250000 airport advertising campaign at Virtual Travel Retail Expo - The Moodie Davitt Report  The Moodie Davitt Report

The Top Advertising Agencies of 2020, According to DesignRush - Martechcube
The Top Advertising Agencies of 2020, According to DesignRush  Martechcube

Global Cloud Advertising Market Research with COVID-19 After Effects - The Daily Chronicle
Global Cloud Advertising Market Research with COVID-19 After Effects  The Daily Chronicle

NG sweeps editorial, advertising awards | People | news-gazette.com - Champaign/Urbana News-Gazette
NG sweeps editorial, advertising awards | People | news-gazette.com  Champaign/Urbana News-Gazette

Programmatic Marketing and Advertising Market Forthcoming Trends, Forecast Research 2015-2027, Leading Players – Quantcast Advertise, Wordstream, Adobe Media Optimizer, Facebook Business, MediaMath, Yahoo Gemini, DATAXU, The Trade Desk, Sizmek, Acquisio, Choozle, Marin Software, Flashtalking, Adwords - The Daily Chronicle
Programmatic Marketing and Advertising Market Forthcoming Trends, Forecast Research 2015-2027, Leading Players – Quantcast Advertise, Wordstream, Adobe Media Optimizer, Facebook Business, MediaMath, Yahoo Gemini, DATAXU, The Trade Desk, Sizmek, Acquisio, Choozle, Marin Software, Flashtalking, Adwords  The Daily Chronicle

Context Advertising Market to Witness Huge Growth by 2026 | Act-on Software, Adobe Systems, Amazon.com, etc. - The Daily Chronicle
Context Advertising Market to Witness Huge Growth by 2026 | Act-on Software, Adobe Systems, Amazon.com, etc.  The Daily Chronicle

FTC to Host Virtual Advertising and Data Security Workshop - Lexology
FTC to Host Virtual Advertising and Data Security Workshop  Lexology

Trump Has Lost His Edge In TV Advertising - FiveThirtyEight
Trump Has Lost His Edge In TV Advertising  FiveThirtyEight

NRCC cancels $2 million in Houston-area ads - The Texas Tribune
NRCC cancels $2 million in Houston-area ads  The Texas Tribune

Advertise With Us - UploadVR
Advertise With Us  UploadVR

IBM On Apple, IDFA, Google, Privacy, Advertising ... And AI - Forbes
IBM On Apple, IDFA, Google, Privacy, Advertising ... And AI  Forbes

(SPONSORED) Uplift Your Broadcast Advertising - Radio Ink
(SPONSORED) Uplift Your Broadcast Advertising  Radio Ink

Baltimore County to join other Maryland counties suing e-cigarette maker over advertising practices - Baltimore Sun
Baltimore County to join other Maryland counties suing e-cigarette maker over advertising practices  Baltimore Sun

Nike spent $3.59bn on advertising in 2020, closed 5.1% of its retail shops amid pandemic - Campaign Middle East
Nike spent $3.59bn on advertising in 2020, closed 5.1% of its retail shops amid pandemic  Campaign Middle East

Outdoors Advertising Market 2020- Global Industry Analysis by Size, Share, Growth, Trends and Forecast To 2025 - Verdant News
Outdoors Advertising Market 2020- Global Industry Analysis by Size, Share, Growth, Trends and Forecast To 2025  Verdant News

Advertising Display Consumption Market Size to Witness Huge Growth by 2027 | By Top Leading Vendors – NEC Display Solutions, LG Display, Samsung Electronics, Sony Corporation, 3M, IBASE Technology, Keywest Technology - The Daily Chronicle
Advertising Display Consumption Market Size to Witness Huge Growth by 2027 | By Top Leading Vendors – NEC Display Solutions, LG Display, Samsung Electronics, Sony Corporation, 3M, IBASE Technology, Keywest Technology  The Daily Chronicle

Why Western Companies Can Look to Asia To Be Part of The World's Next Big Advertising Boom - PRNewswire
Why Western Companies Can Look to Asia To Be Part of The World's Next Big Advertising Boom  PRNewswire

Massive Growth in Outdoor Advertising Machine Market Set to Witness Huge Growth by 2026 | JCDecaux, LG Electronics, Barco NV, Panasonic, Lighthouse Technologies - The Daily Chronicle
Massive Growth in Outdoor Advertising Machine Market Set to Witness Huge Growth by 2026 | JCDecaux, LG Electronics, Barco NV, Panasonic, Lighthouse Technologies  The Daily Chronicle

Global In-Game Advertising Market (2020-2026) | Latest COVID19 Impact Analysis | Know About Brand Players: Motive Interative, RapidFire, Double Fusion, Engage Advertising, Giftgaming, etc. | InForGrowth - Verdant News
Global In-Game Advertising Market (2020-2026) | Latest COVID19 Impact Analysis | Know About Brand Players: Motive Interative, RapidFire, Double Fusion, Engage Advertising, Giftgaming, etc. | InForGrowth  Verdant News

Aerial Advertising Market 2020-2026 Size, Significant Development, Sales Channels and Key Manufacturers- Alarid Advertising company, Ad Airlines, LLC, Paramount Air Service, Air Amelia, Aerial Advertising LLC, AERIAL BEACON INC - Verdant News
Aerial Advertising Market 2020-2026 Size, Significant Development, Sales Channels and Key Manufacturers- Alarid Advertising company, Ad Airlines, LLC, Paramount Air Service, Air Amelia, Aerial Advertising LLC, AERIAL BEACON INC  Verdant News

Video: How to Spend Your Jewelry-Business Advertising Budget the Right Way - INSTORE MAG
Video: How to Spend Your Jewelry-Business Advertising Budget the Right Way  INSTORE MAG

Mobile Advertising Market | Global Industry Analysis By Trends, Size, Share, Company Overview, Growth And Forecast By 2026 - The Daily Chronicle
Mobile Advertising Market | Global Industry Analysis By Trends, Size, Share, Company Overview, Growth And Forecast By 2026  The Daily Chronicle

Video Advertising Software Market By Major key Players Sizmek, 4C, DoubleClick, MediaMath - Verdant News
Video Advertising Software Market By Major key Players Sizmek, 4C, DoubleClick, MediaMath  Verdant News

Direct-to-Consumer Pharmaceutical Advertising (DTCPA) Market (Covid-19 Updated) is expected to reach big revenues by 2026 | HARVARD POLITICAL REVIEW, MDedge, FDA. - SG Research Sphere
Direct-to-Consumer Pharmaceutical Advertising (DTCPA) Market (Covid-19 Updated) is expected to reach big revenues by 2026 | HARVARD POLITICAL REVIEW, MDedge, FDA.  SG Research Sphere

Digital OOH Market Insights Report 2020 – Clear Channel Outdoor, JCDecaux , Lamar Advertising , OUTFRONT Media - The Daily Chronicle
Digital OOH Market Insights Report 2020 – Clear Channel Outdoor, JCDecaux , Lamar Advertising , OUTFRONT Media  The Daily Chronicle

NCDHHS launches new advertisements in community-based publications to urge North Carolinians to ‘Get Behind th - WBTV
NCDHHS launches new advertisements in community-based publications to urge North Carolinians to ‘Get Behind th  WBTV

Global Outdoor Advertising Machine Market Report Analysis By Various Services, Strategic Analysis, Platforms, Offering, Significant Growth and Forecast to 2027 - The Daily Chronicle
Global Outdoor Advertising Machine Market Report Analysis By Various Services, Strategic Analysis, Platforms, Offering, Significant Growth and Forecast to 2027  The Daily Chronicle

Book of Lists Newsmaker – Advertising: Carrita Tanner-Cloud - New Orleans CityBusiness
Book of Lists Newsmaker – Advertising: Carrita Tanner-Cloud  New Orleans CityBusiness

Big Data Pharmaceutical Advertising Market Statistics and Research Analysis Detailed in Latest Research Report 2020-2026 - The Daily Chronicle
Big Data Pharmaceutical Advertising Market Statistics and Research Analysis Detailed in Latest Research Report 2020-2026  The Daily Chronicle

Outdoor Advertising Market | Insights on the Crisis and the Roadmap to Recovery from COVID-19 Pandemic | Technavio - Financialbuzz.com
Outdoor Advertising Market | Insights on the Crisis and the Roadmap to Recovery from COVID-19 Pandemic | Technavio  Financialbuzz.com

Mobile Advertising Platform Market COVID 19 Growth Rate, Increasing Demands, Status and Application Forecast to 2027- Alphabet, Facebook, Yahoo! Inc, Microsoft, Alibaba, etc - The Daily Chronicle
Mobile Advertising Platform Market COVID 19 Growth Rate, Increasing Demands, Status and Application Forecast to 2027- Alphabet, Facebook, Yahoo! Inc, Microsoft, Alibaba, etc  The Daily Chronicle

Outdoors Advertising Market Competitive Analysis With Growth Forecast Till 2026 - The Daily Chronicle
Outdoors Advertising Market Competitive Analysis With Growth Forecast Till 2026  The Daily Chronicle

Are people under 30 really better at digital advertising? - AdNews
Are people under 30 really better at digital advertising?  AdNews

Malaysia Outdoor Advertising Market Size to Witness Huge Growth by 2027 | By Top Leading Vendors – JCDecaux, Clear Channel Outdoor Holdings, Lamar Advertising Company, Outfront Media Inc., Str?er, Adam Outdoor Advertising, Bell media - The Daily Chronicle
Malaysia Outdoor Advertising Market Size to Witness Huge Growth by 2027 | By Top Leading Vendors – JCDecaux, Clear Channel Outdoor Holdings, Lamar Advertising Company, Outfront Media Inc., Str?er, Adam Outdoor Advertising, Bell media  The Daily Chronicle

Advertisers Must Take The Lead In The Next Privacy Sandbox - AdExchanger
Advertisers Must Take The Lead In The Next Privacy Sandbox  AdExchanger

Online Advertisement Market Share, Revenue, And Average Price By Manufacturers Shared In A Latest Research Report - The Daily Chronicle
Online Advertisement Market Share, Revenue, And Average Price By Manufacturers Shared In A Latest Research Report  The Daily Chronicle

AI in Media and Advertising Market Sales, Price, Revenue, Gross Margin and Market Share (2020-2026) Post Impact of Worldwide COVID-19 Spread Analysis - The Daily Chronicle
AI in Media and Advertising Market Sales, Price, Revenue, Gross Margin and Market Share (2020-2026) Post Impact of Worldwide COVID-19 Spread Analysis  The Daily Chronicle

The top five platforms for virtual events in 2020 - ETBrandEquity.com
The top five platforms for virtual events in 2020  ETBrandEquity.com

ReverseAds Announces The Launch Of The World's First True Alternative To Search Advertising - MarTech Series
ReverseAds Announces The Launch Of The World's First True Alternative To Search Advertising  MarTech Series

AT&T plan for advertising subsidized cellphones hits Senate roadblock - Fox Business
AT&T plan for advertising subsidized cellphones hits Senate roadblock  Fox Business

AI, Advertising & The Identity Era: IBM's Bachstein – Beet.TV - BeetTV
AI, Advertising & The Identity Era: IBM's Bachstein – Beet.TV  BeetTV

COVID-19 Impact on 2015-2025 Cloud Advertising Market Research, Size, Growth And Trends 2020 to 2025 (Five Years Forecast)| Amazon Web Services, Inc., Oracle Corporation, Google Inc. - The Daily Chronicle
COVID-19 Impact on 2015-2025 Cloud Advertising Market Research, Size, Growth And Trends 2020 to 2025 (Five Years Forecast)| Amazon Web Services, Inc., Oracle Corporation, Google Inc.  The Daily Chronicle

Tag: Lamar Advertising - Crypto Daily
Tag: Lamar Advertising  Crypto Daily

The pandemic has been disastrous for advertising but political spending will bail it out - Poynter
The pandemic has been disastrous for advertising but political spending will bail it out  Poynter

Payoff of Micro-targeted Advertising Market May Set New Growth Story | Five Channels, Apple, Visa, Enveritas - The Daily Chronicle
Payoff of Micro-targeted Advertising Market May Set New Growth Story | Five Channels, Apple, Visa, Enveritas  The Daily Chronicle

Global Online Advertising Market Expeted To Reach xx.xx mn USD With growth Rate of xx by 2025| Pandamic Impact Analysis: Amazon, Aol, Baidu, Facebook, Google, IAC - The Daily Chronicle
Global Online Advertising Market Expeted To Reach xx.xx mn USD With growth Rate of xx by 2025| Pandamic Impact Analysis: Amazon, Aol, Baidu, Facebook, Google, IAC  The Daily Chronicle

Trump ramps up advertising in Maine, shifts focus to the economy - NewsCenterMaine.com WCSH-WLBZ
Trump ramps up advertising in Maine, shifts focus to the economy  NewsCenterMaine.com WCSH-WLBZ

SaTT Smart Advertising Token Announces Listing on Leading Crypto Exchanges, KuCoin and Uniswap - Business Wire
SaTT Smart Advertising Token Announces Listing on Leading Crypto Exchanges, KuCoin and Uniswap  Business Wire

Insight on the Growth of Cross Platform And Mobile Advertising Market Growth with Challenges, Standardization, Competitive Market Share,COVID-19 Analysis and Top Players 2028 - The Daily Chronicle
Insight on the Growth of Cross Platform And Mobile Advertising Market Growth with Challenges, Standardization, Competitive Market Share,COVID-19 Analysis and Top Players 2028  The Daily Chronicle

Sponsorship of Political Advertising On-Air and On-Line - A Video Presentation and a Congressional Research Service Study - Lexology
Sponsorship of Political Advertising On-Air and On-Line - A Video Presentation and a Congressional Research Service Study  Lexology

Oracle's thorny advertising problem - Business Insider - Business Insider
Oracle's thorny advertising problem - Business Insider  Business Insider

The Bixby Network LLC, Founded by Chirag Goswami, Offers Audience Targeted Advertising Services for All Businesses - Press Release - Digital Journal
The Bixby Network LLC, Founded by Chirag Goswami, Offers Audience Targeted Advertising Services for All Businesses - Press Release  Digital Journal

Pacvue Brings its eCommerce Advertising Platform to Instacart - Martechcube
Pacvue Brings its eCommerce Advertising Platform to Instacart  Martechcube

Instagram is working to open up messaging to third parties - Business Insider - Business Insider
Instagram is working to open up messaging to third parties - Business Insider  Business Insider

For the advertising industry, the pandemic means opportunity. - The New York Times
For the advertising industry, the pandemic means opportunity.  The New York Times

AT&T considers cellphone plans subsidized by advertising - Fox Business
AT&T considers cellphone plans subsidized by advertising  Fox Business

Adventure Advertising purchases Crowning Touch Embroidery - PenBayPilot.com
Adventure Advertising purchases Crowning Touch Embroidery  PenBayPilot.com

Global Impact of Covid-19 on Programmatic Advertising Display Market to Record Significant Revenue Growth During the Forecast Period 2020–2025 | AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul, etc - The Daily Chronicle
Global Impact of Covid-19 on Programmatic Advertising Display Market to Record Significant Revenue Growth During the Forecast Period 2020–2025 | AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul, etc  The Daily Chronicle

The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments - Science Advances
The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments  Science Advances

Native Advertising: Market with Covid-19 Impact Analysis | also Industry is Booming Worldwide with Key Players | StackAdapt, Glispa, EvaDav, TONIC, Taboola, Outbrain - The Daily Chronicle
Native Advertising: Market with Covid-19 Impact Analysis | also Industry is Booming Worldwide with Key Players | StackAdapt, Glispa, EvaDav, TONIC, Taboola, Outbrain  The Daily Chronicle

Republican worries rise as Trump campaign pulls back from television advertising - The Washington Post
Republican worries rise as Trump campaign pulls back from television advertising  The Washington Post

Digest: Court overturns SEPTA ban on political advertising - trains.com
Digest: Court overturns SEPTA ban on political advertising  trains.com

Biden vs Trump advertising strategy in battleground states - CNN
Biden vs Trump advertising strategy in battleground states  CNN

Facebook Says Apple’s New iPhone Update Will Disrupt Online Advertising - The Wall Street Journal
Facebook Says Apple’s New iPhone Update Will Disrupt Online Advertising  The Wall Street Journal

MidWeek Should Have Labeled Amemiya Story An Advertisement - Honolulu Civil Beat
MidWeek Should Have Labeled Amemiya Story An Advertisement  Honolulu Civil Beat

Fashion Advertisers Rediscover Black Models - The New York Times
Fashion Advertisers Rediscover Black Models  The New York Times

Facebook tries to head off election turmoil, angering both Trump and Democrats - The Washington Post
Facebook tries to head off election turmoil, angering both Trump and Democrats  The Washington Post

Google exec on hot seat in Congress over advertising power - Yakima Herald-Republic
Google exec on hot seat in Congress over advertising power  Yakima Herald-Republic

Trump goes mostly dark in TV advertising fight with Biden - The Associated Press
Trump goes mostly dark in TV advertising fight with Biden  The Associated Press

Google's advertisers will take the hit from UK digital service tax - The Guardian
Google's advertisers will take the hit from UK digital service tax  The Guardian

[Update: Apple details delay] Apple reportedly delaying iOS 14 advertising privacy feature bashed by Facebook - 9to5Mac
[Update: Apple details delay] Apple reportedly delaying iOS 14 advertising privacy feature bashed by Facebook  9to5Mac

KFC suspending use of 'Finger Lickin' Good' in advertising amid coronavirus pandemic - USA TODAY
KFC suspending use of 'Finger Lickin' Good' in advertising amid coronavirus pandemic  USA TODAY

Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season - The Wall Street Journal
Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season  The Wall Street Journal

How Trump’s Billion-Dollar Campaign Lost Its Cash Advantage - The New York Times
How Trump’s Billion-Dollar Campaign Lost Its Cash Advantage  The New York Times

Biden and Trump Unveil Dueling Law-and-Order Ads - The New York Times
Biden and Trump Unveil Dueling Law-and-Order Ads  The New York Times

Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them. - CNN
Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them.  CNN

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