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How to Make Your Claims Believable


When you hear claims like?

?Best Lawnmower in the country

?Absolute Lowest Prices In Existence

?Leaves your hair cleaner than any other shampoo

?do you believe them?

Or is there a certain degree of doubt in your mind about their credibility? Or whether they are 'hyped up'?

Think about it. Everybody expects advertisers to exaggerate their claims. To present them in their best light. Which is the exact reason why general statememts are not as effective as?

SPECIFIC STATEMENTS

So?

Rather than saying "Our prices have been reduced"? instead say? "Our prices have been reduced by 22% to prepare for our end of year stocktake"

Rather than saying "More than 20 varieties of Reebok shoes in stock"? instead say? "More than 23 varieties of Reebok shoes in stock"

Rather than saying "Our staff are very experienced carpet cleaners"? instead say? "Our team of 12 staff have a combined experience of cleaning carpets for 63 years"

Rather than saying "Used all over the world"? instead say? "Used in over 46 countries"

Or rather than a cleaner saying "We clean your house thoroughly" why not list every single thing you do

One more thing... When you give people a specific number, they tend to believe it must be true. So don't use numbers which are a multiple of 5 or 10. Instead say 4 or 9. It makes it more believable.

Even KFC realises this.

No. They don't have 10 herbs and spices on their special chicken. They have 11. That's a heck of a lot more believable than 10? or heaps, isn't it?

So take a moment now and think about how you can apply what you've learnt and be more specific in your advertising.

Warmly,

Scott Bywater Copywriting That SELLS
Level 12 / 418a Elizabeth Street, Surry Hills, NSW, Australia

Scott Bywater is a professional direct response copywriter and the author of Cash-Flow Advertising. To get a complimentary copy of his special report '7 Ways To Increase Your Turnover... No Matter What The State Of The Economy' (valued at $29.95) and a free subscription to his "Copywriting Selling Secrets" ezine, where you'll discover how to write ads and sales letters that make people line up and practically beg you to do business with them... visit his web site at http://www.copywritingthatsells.com.au


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. September / 16 / 2019

TV Advertising Market Procurement Intelligence Report | TV Advertising Spend Management, TV Advertising Spend Analysis Insights Now Available from SpendEdge - Yahoo Finance
TV Advertising Market Procurement Intelligence Report | TV Advertising Spend Management, TV Advertising Spend Analysis Insights Now Available from SpendEdge  Yahoo Finance

SpendEdge, a global procurement market intelligence firm, has announced the release of their Global TV Advertising Market - Procurement Intelligence Report.


Product Targeting: How It Can Help Amazon Advertisers, And How To Get Started - Forbes
Product Targeting: How It Can Help Amazon Advertisers, And How To Get Started  Forbes

Product targeting unlocks new strategic possibilities for ad campaigns and provides the potential to reach a larger and/or more strategically segmented ...


Daily Journal advertising team honored - Daily Journal
Daily Journal advertising team honored  Daily Journal

A Daily Journal advertising designer has been named the state's best. Amanda Waltz earned the Indiana's Top Advertising Designer award at the Hoosier State ...


The pop-up you can't exit out of: advertising in the new millennium - The Maine Campus
The pop-up you can't exit out of: advertising in the new millennium  The Maine Campus

With the rise of social media, the 2010s may be remembered as the decade of the influencer. Smartphones are loaded with many different and successful social ...


Beauty brand Eos shifts advertising spend to TikTok - Glossy
Beauty brand Eos shifts advertising spend to TikTok  Glossy

Lip-care brand Eos is venturing into TikTok territory. As part of a larger ongoing campaign that extends from August 2019 to January 2020, Eos is running a ...


Kohler Co. And Disney Team Up On "Maleficent: Mistress Of Evil" Advertising Campaign - Yahoo Finance
Kohler Co. And Disney Team Up On "Maleficent: Mistress Of Evil" Advertising Campaign  Yahoo Finance

KOHLER, Wis., Sept. 16, 2019 /PRNewswire/ -- In celebration of "Maleficent: Mistress of Evil," Kohler Co., a global leader in the design and manufacture of ...


Why am I seeing this ad? AI, ML & human error in advertising - TechCrunch
Why am I seeing this ad? AI, ML & human error in advertising  TechCrunch

Ad platforms create equal opportunities for businesses but not equal outcomes. They're mostly marketed as self-*service* and easy to use, however, there are new ...


Here’s How Amazon Will Impact the Entire Advertising Ecosystem - Adweek
Here’s How Amazon Will Impact the Entire Advertising Ecosystem  Adweek

A new Forrester report looks beyond the duopoly of Google and Facebook to show how the ecommerce giant is shaking up the ad tech industry.


Google's ad business will be scrutinized like never before in antitrust investigation - CNBC
Google's ad business will be scrutinized like never before in antitrust investigation  CNBC

The state attorneys general investigating Google want to take a much deeper look into the tech giant's advertising practices. Texas Attorney General Ken Paxton ...


Self-Serve SMB Advertising Comes to Cable Television - Business News Daily
Self-Serve SMB Advertising Comes to Cable Television  Business News Daily

In a bid to make placing ads on television easier for small businesses, Comcast launched a self-*service* ad buying option for its Spotlight platform.


Google says it competes with 'lots of companies' in advertising — here's the hole in that argument - CNBC
Google says it competes with 'lots of companies' in advertising — here's the hole in that argument  CNBC

A new blog post from Google claims the ad tech industry is a 'healthy marketplace'


Spanish Government Hopefuls Want Gambling Advertising Treated Like Tobacco - GamblingCompliance
Spanish Government Hopefuls Want Gambling Advertising Treated Like Tobacco  GamblingCompliance

Spain's most popular political party has pledged to heavily regulate gambling advertising, treating it similarly to tobacco products that are all but banned from any ...


Visual Design Tools Need to Be Revamped to Help Improve Advertising Creative - Adweek
Visual Design Tools Need to Be Revamped to Help Improve Advertising Creative  Adweek

Novices should have the opportunity for to make outstanding work, too.


When A Recession Comes, Don't Stop Advertising - Forbes
When A Recession Comes, Don't Stop Advertising  Forbes

In recent weeks, there has been some talk about an economic recession. When it comes is still anybody's guess, but another business slowdown is inevitable.


Portugal publishes profile of foods affected by ban on advertising to children - IEG Policy
Portugal publishes profile of foods affected by ban on advertising to children  IEG Policy

Nutritional profiles of foods affected by the Portuguese restrictions on advertising products high in salt, fat and sugar to children, have been published and will ...


Google Advertising Practices Targeted in US Antitrust Probe - NDTV
Google Advertising Practices Targeted in US Antitrust Probe  NDTV

State attorneys general investigating whether Google is engaged in monopolistic behavior are planning to take a deep look into the tech giant's advertising ...


Seth Dallaire leaves Amazon Advertising for Instacart to be CRO - Business Insider
Seth Dallaire leaves Amazon Advertising for Instacart to be CRO  Business Insider

Seth Dallaire, one of a handful of top Amazon Advertising execs, is leaving the company to join online grocery company Instacart.


Why marketers struggle to integrate in-app advertising - AdAge.com
Why marketers struggle to integrate in-app advertising  AdAge.com

Even as advertisers pour ad dollars into apps, they are finding it tough to blend the vertical into their overall marketing mix.


An hour of advertising with... industry headhunter Helen Kimber - The Drum
An hour of advertising with... industry headhunter Helen Kimber  The Drum

One of the reasons I'm so excited by doing An Hour of Advertising is the opportunity to get a point of view on advertising from all corners of the industry.


Longtime R&R Advertising Leader Nancy Hoff Dies - Radio & Television Business Report
Longtime R&R Advertising Leader Nancy Hoff Dies  Radio & Television Business Report

On October 5, 1973, trade publication Radio and Records debuted. Nancy Hoff was there, in a chief role within the advertising department. Except for a brief.


Despite GDPR, Programmatic Advertising Is Still Growing in Europe - Adweek
Despite GDPR, Programmatic Advertising Is Still Growing in Europe  Adweek

Spend nears €17 billion while one U.S. outfit ends its European hibernation on Dmexco's opening day.


Facebook advertisers can write own headlines for shared news stories - CBC News
Facebook advertisers can write own headlines for shared news stories  CBC News

Advertisers on Facebook are able to completely rewrite the displayed headline for news stories, CBC News has learned, opening the door for potential ...


Google's advertising practices are being investigated by almost every U.S. state - AdAge.com
Google's advertising practices are being investigated by almost every U.S. state  AdAge.com

A group of 50 attorneys general opened a broad investigation into whether advertising practices of Alphabet Inc.'s Google violate antitrust laws.


He Built A Multi-Million Dollar Business With Zero Paid Advertising - Here’s How - Forbes
He Built A Multi-Million Dollar Business With Zero Paid Advertising - Here’s How  Forbes

In today's digital economy there's a strategy you can use to supercharge your sales without spending money on marketing and advertising.


Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts - Adweek
Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts  Adweek

Ever since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow from a ...


Facebook Stock Will Trend Higher as FB’s Advertising Revenue Grows - Yahoo Finance
Facebook Stock Will Trend Higher as FB’s Advertising Revenue Grows  Yahoo Finance

In terms of stock gains, it's been a good year for Facebook (NASDAQ:FB). FB stock has moved higher by 43%, and the rally has been backed by strong ...


Lawmaker accuses Juul of illegally advertising vaping as a way to quit smoking - CNBC
Lawmaker accuses Juul of illegally advertising vaping as a way to quit smoking  CNBC

E-cigarette maker Juul is breaking the law in advertising its nicotine pods as a safer alternative to traditional cigarettes and tool to help people quit smoking, said ...


Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns - Search Engine Journal
Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns  Search Engine Journal

Microsoft Advertising has launched a report that identifies negative keyword conflicts in shopping campaigns.


The Athletic Ventures Outside the Paywall and Into Advertising - Bloomberg
The Athletic Ventures Outside the Paywall and Into Advertising  Bloomberg

The Athletic, a sports-news upstart that relies on reader subscriptions, is making its first major foray into ad-supported *content*.


Alaska joins investigation into Google advertising - Cordova Times
Alaska joins investigation into Google advertising  Cordova Times

Alaska has joined in a multistate, bipartisan antitrust investigation to determine whether tech giant Google's overarching control of online advertising markets ...


You guys suck! The dos and don'ts of comparative advertising - AdAge.com
You guys suck! The dos and don'ts of comparative advertising  AdAge.com

From chicken sandwich wars to 'corngate,' trading shots with rival brands is all the rage. But there's a right and a wrong way to go about it.


Major grocery retailers to pilot digital in-store advertising - Chain Store Age
Major grocery retailers to pilot digital in-store advertising  Chain Store Age

Albertsons Safeway, Southeastern Grocers, and Weis Markets will help launch a new in-store digital media network. Marketing solutions provider News America ...


Advice For Cannabis And CBD Advertising and Marketing - Forbes
Advice For Cannabis And CBD Advertising and Marketing  Forbes

Jon Lowen, co-founder of Surfside.IO , a marketing platform in New York, works with cannabis industry companies on their marketing, branding, and advertising ...


Guide to Native Advertising - Columbia Journalism Review
Guide to Native Advertising  Columbia Journalism Review

Executive Summary | Introduction | Who Makes Native Ads? | Why Should We Pay Attention to Native Advertising? | Native Advertising and Journalism | Native ...


Native advertising may jeopardize the legitimacy of newsrooms - Columbia Journalism Review
Native advertising may jeopardize the legitimacy of newsrooms  Columbia Journalism Review

Native advertising is the central digital-revenue stream for the publishing industry. It makes up some 60 percent of the market, or $32.9 billion, according to a ...


Aussie Butcher Cops Official Complaint For Advertising It Is Non-Halal Certified - LADbible
Aussie Butcher Cops Official Complaint For Advertising It Is Non-Halal Certified  LADbible

The Advertising Standards Board​ agreed the sign amount to 'inciting hatred or contempt' against Muslims.


Is Klaviyo the next HubSpot in the tumultuous new world of advertising? - The Boston Globe
Is Klaviyo the next HubSpot in the tumultuous new world of advertising?  The Boston Globe

The maker of customized marketing tools has big ambitions — and money to realize them.


Brian O'Kelley's Next Move Has Nothing – And Everything – To Do With Advertising - AdExchanger
Brian O'Kelley's Next Move Has Nothing – And Everything – To Do With Advertising  AdExchanger

What does physical commodities trading have in common with programmatic advertising? Quite a lot. So it makes sense that ad tech godfather and AppNexus ...


Facebook Tightens Rules on Verifying Political Advertisers - The New York Times
Facebook Tightens Rules on Verifying Political Advertisers  The New York Times

Facebook said Wednesday that it was strengthening how it verified which groups and people place political advertising on its site, as the social network braces ...


Advertising Group Builds Internal Resource for Boosting Marketing Measurement - Associations Now
Advertising Group Builds Internal Resource for Boosting Marketing Measurement  Associations Now

After years of working with outside groups on marketing measurement initiatives, the Association of National Advertisers is developing an internal program that ...


With “Retargeted” Advertising, Sooner Is Better Than Later - Stanford Report
With “Retargeted” Advertising, Sooner Is Better Than Later  Stanford Report

At this point, no online shoppers should be surprised if they go sniffing around the internet for, say, a new handbag and find themselves, in the days and weeks ...


Digital Advertising And Marketing Strategies For Reaching The Modern Customer - Forbes
Digital Advertising And Marketing Strategies For Reaching The Modern Customer  Forbes

There are two key consumer behaviors and marketing tactics to keep in mind: how we shop and how we consume *content*.


NASCAR shocks gun industry as it appears to block some firearm ads - CNN
NASCAR shocks gun industry as it appears to block some firearm ads  CNN

Washington (CNN) NASCAR rejected advertisements for its souvenir programs from multiple firearms companies earlier this summer as part of what is being ...


TV Should Bring Digital Approach To Advertising -- But Avoid Digital's Pollutants 09/12/2019 - MediaPost Communications
TV Should Bring Digital Approach To Advertising -- But Avoid Digital's Pollutants 09/12/2019  MediaPost Communications

On Tuesday of this week, I was in Toronto participating in the Future of TV Advertising Forum Canada, a conference about the future of our business. I attend a ...


Twitter blocks state-controlled media outlets from advertising on its social network - TechCrunch
Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunch

Twitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...


Programmatic Advertising Platform Market Is Booming Worldwide | AppNexus Inc., AOL Inc. (Verizon Communications Inc.) - OnYourDesks
Programmatic Advertising Platform Market Is Booming Worldwide | AppNexus Inc., AOL Inc. (Verizon Communications Inc.)  OnYourDesks

A new professional intellgence report published by Stats and Reports with title “Global Programmatic Advertising Platform Market Report 2025” has the ability to ...


Getting Media Right: Nearly half of advertisers say they don't have the right balance between online and offline - Kantar UK Insights
Getting Media Right: Nearly half of advertisers say they don't have the right balance between online and offline  Kantar UK Insights

Our latest report suggest social media platforms and online video are set to consolidate their dominance in advertising in 2020, despite measurement concerns.


Amazon Advertising Adds Merkle to Partner Directory - EcommerceBytes
Amazon Advertising Adds Merkle to Partner Directory  EcommerceBytes

Merkle has become an Amazon Advertising partner in Amazon's “Find-a-Partner” directory. Merkle is a marketing agency for large companies that helps brands ...


Google Gets EU Court Boost in Fight Over Hungary Advertising Tax - Bloomberg
Google Gets EU Court Boost in Fight Over Hungary Advertising Tax  Bloomberg

Google got a boost in a tax case at the European Union's top court that's made the search-engine giant an unlikely ally of EU antitrust chief Margrethe Vestager ...


NFL Signs Content and Advertising Deal With Reddit - The Wall Street Journal
NFL Signs Content and Advertising Deal With Reddit  The Wall Street Journal

The National Football League is adding Reddit Inc. to its roster of digital marketing channels as its new season begins, hosting a series of “Ask Me Anything” ...


Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever - Adweek
Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever  Adweek

PubMatic's survey finds programmatic players seek refuge in private marketplaces.


Are 'Tesla-Killers' Free Advertising for Tesla? - Market Realist
Are 'Tesla-Killers' Free Advertising for Tesla?  Market Realist

Last week, Porsche unveiled its Taycan. While the model has attracted a lot of attention, it may also be providing a form of free advertisement for Tesla.


Harness the Full Capabilities of the Advertising Marketplace with Automation - AdExchanger
Harness the Full Capabilities of the Advertising Marketplace with Automation  AdExchanger

This article is sponsored by Comcast Technology Solutions. In the last few years, brands have wrestled with whether to prioritize broadcast or digital video ...


Microsoft’s Responsive Search Ads Now Available to All Advertisers - Search Engine Journal
Microsoft’s Responsive Search Ads Now Available to All Advertisers  Search Engine Journal

Microsoft is opening up its responsive search ads beta to all advertisers.


Climate facts subject to rules on partisan advertising in Canada - Science Magazine
Climate facts subject to rules on partisan advertising in Canada  Science Magazine

Environmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...


5 tips to get started in podcast advertising - AdAge.com
5 tips to get started in podcast advertising  AdAge.com

Although there is a multitude of other factors to consider when campaign planning, these tips are a good starting point for diving in and getting the growth you're ...


New Forecast Report For Global Digital Advertising Platforms Market 2019: With Top 20 Countries Data, Manufacturers, Suppliers, In-Depth Research On Market Dynamics, Export Research Report And Forecast To 2024 - Market Expert
New Forecast Report For Global Digital Advertising Platforms Market 2019: With Top 20 Countries Data, Manufacturers, Suppliers, In-Depth Research On Market Dynamics, Export Research Report And Forecast To 2024  Market Expert

The report on the Global Digital Advertising Platforms Market is a comprehensive overview of the market, covering various aspects such as product definition, ...


Advertising casualties of the pivot to privacy - Digiday
Advertising casualties of the pivot to privacy  Digiday

It's open season on advertising techniques that rely too heavily on personal user data. Tighter data protection regulations and the privacy agendas of the ...


'Get ready for Brexit' advertising campaign launches - BBC News
'Get ready for Brexit' advertising campaign launches  BBC News

An information campaign urging the public to "get ready for Brexit" has been launched by the government. The campaign began on Sunday with the launch of a ...


Facebook removes altered Conservative advertisement - BBC News
Facebook removes altered Conservative advertisement  BBC News

Facebook has removed a Conservative Party advert which misrepresented a BBC News story. The ad carried a BBC logo and headline saying "£14 billion ...


Google, Facebook rebuff Russia over political advertising accusation - Reuters
Google, Facebook rebuff Russia over political advertising accusation  Reuters

MOSCOW (Reuters) - Google said on Monday that it supported responsible political advertising that complies with local legislation, after Russia accused it of ...


Introducing First Things First, Adweek’s New Daily Resource for Advertising, Marketing and Media - Adweek
Introducing First Things First, Adweek’s New Daily Resource for Advertising, Marketing and Media  Adweek

The newsletter will bring you the news, but also tips to help you do your job better.


Why in the world do we have direct-to-consumer drug advertising? - STAT
Why in the world do we have direct-to-consumer drug advertising?  STAT

Out of the roughly 200 countries in the entire world, the U.S. is one of just two that allows drug companies to advertise on TV. Why?


Traditional Advertising Agency Services Market Growth, Analysis and Industry Forecast 2019 to 2025 - One Digi Click
Traditional Advertising Agency Services Market Growth, Analysis and Industry Forecast 2019 to 2025  One Digi Click

Los Angeles, United State, September 16, 2019, – The global Traditional Advertising Agency Services market is carefully researched in the report while largely ...


Microsoft opens responsive search ads beta to all advertisers - Search Engine Land
Microsoft opens responsive search ads beta to all advertisers  Search Engine Land

All advertisers can now start testing responsive search ads in their Microsoft Advertising accounts. With responsive search ads (RSAs), first introduced by Google ...


Impressive Growth of Internet Advertising Market 2019-2025 Is to Grow at a CAGR of +17% with Top Key Players- Alphabet, Facebook, Baidu, Yahoo!, Microsoft, Alibaba, Tencent, Twitter, AOL - Market Expert
Impressive Growth of Internet Advertising Market 2019-2025 Is to Grow at a CAGR of +17% with Top Key Players- Alphabet, Facebook, Baidu, Yahoo!, Microsoft, Alibaba, Tencent, Twitter, AOL  Market Expert

Internet Advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view ...


These companies thank farmers in their advertising. Here’s what happens on social - AGDAILY
These companies thank farmers in their advertising. Here’s what happens on social  AGDAILY

Farm Babe wanted to raise awareness on what happens when marketing efforts thank farmers and hope this will be the new trend in advertising.


7 Out-of-the-Box PPC Advertising Ideas You Should Try Now - Search Engine Journal
7 Out-of-the-Box PPC Advertising Ideas You Should Try Now  Search Engine Journal

Inject more creativity in your paid search campaigns. Use these seven out-of-the-box ideas that can help improve your PPC performance.


Digital Display Advertising: Market 2019 Segmentation-Analysis, Statistics, Share, Emerging-Trends, Business-Opportunities, Consumer-Behavior, Demand, Development, Advancement & Forecast 2023 – SevenAtoms, Path Interactive, Elixir Web Solutions, Digital 312 - Business Intelligence
Digital Display Advertising: Market 2019 Segmentation-Analysis, Statistics, Share, Emerging-Trends, Business-Opportunities, Consumer-Behavior, Demand, Development, Advancement & Forecast 2023 – SevenAtoms, Path Interactive, Elixir Web Solutions, Digital 312  Business Intelligence

A detailed analysis of the Digital Display Advertising Market 2019 Industry research report has been compiled in this research study, inclusive of prominent ...


Bernie Sanders attacks ABC for partnering with 'health care industry' advertisers at Dem debate - Fox News
Bernie Sanders attacks ABC for partnering with 'health care industry' advertisers at Dem debate  Fox News

Sen. Bernie Sanders, I-Vt. went after ABC at the third Democratic debate Thursday night over its advertisers from the health care industry.


How to use Amazon and advertising to build a D2C startup - TechCrunch
How to use Amazon and advertising to build a D2C startup  TechCrunch

Entrepreneurship in consumer packaged goods is being democratized. This article focuses on customer acquisition, particularly Amazon and online advertising, ...


Global Location Based Advertising (LBA) Market 2019 – Research Report, Demand, Price, By Application, Region and Forecast to 2025 - The Market-News 24
Global Location Based Advertising (LBA) Market 2019 – Research Report, Demand, Price, By Application, Region and Forecast to 2025  The Market-News 24

Location Based Advertising (LBA) market Report, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers ...


Direct-to-Consumer Pharmaceutical Advertising (DTCPA) Market Forecast by End-Use Industry 2019-2025 - Financial Newspaper
Direct-to-Consumer Pharmaceutical Advertising (DTCPA) Market Forecast by End-Use Industry 2019-2025  Financial Newspaper

Direct-to-Consumer Pharmaceutical Advertising (DTCPA) Market is a professional and in-depth study on the current state of the Direct-to-Consumer ...


How to Prove Value as Advertisers 'Take Back Control' - Adweek
How to Prove Value as Advertisers 'Take Back Control'  Adweek

S4 Capital chief Sir Martin Sorrell says that 'every single client is looking at in-housing.'


Facebook denies it is to blame after Russian political advertising accusation - Reuters
Facebook denies it is to blame after Russian political advertising accusation  Reuters

Facebook said on Monday that advertisers, not it, were responsible for complying with local election laws after Russia accused the tech giant of allowing political ...


Mondelēz Is 'Streamlining' Its Creative Advertising Model Under Two Main Global Agencies - Forbes
Mondelēz Is 'Streamlining' Its Creative Advertising Model Under Two Main Global Agencies  Forbes

In an effort to become more consumer-centric, Mondelēz International is consolidating its creative advertising business with a new agency model.


Here's what you need to know in advertising and media this week - INSIDER
Here's what you need to know in advertising and media this week  INSIDER

Companies like BritePool and Epsilon are capitalizing on marketers' need to prepare for privacy regulations.


Signal Lamp Announces In-Flight Advertising and Content Agreements - APEX Media
Signal Lamp Announces In-Flight Advertising and Content Agreements  APEX Media

Signal Lamp Entertainment (SLE) has made four announcements indicating the company's continued expansion into in-flight advertising and *content*. SLE has ...


Gas is ‘not a low-carbon fuel’, UK watchdog rules - Financial Times
Gas is ‘not a low-carbon fuel’, UK watchdog rules  Financial Times

UK regulators have issued a warning to Norwegian energy giant Equinor over advertisements on the London Underground that implied gas is a “low-carbon ...


Cloud Advertising Market Analysis- Size, Share, overview, scope, Revenue, Gross Margin, Segment and Forecast 2016 – 2022 - Zebvo
Cloud Advertising Market Analysis- Size, Share, overview, scope, Revenue, Gross Margin, Segment and Forecast 2016 – 2022  Zebvo

One of the reasons that internet has expanded as swiftly as it has can be attributed to the remarkable growth of e-commerce. Consumers now prefer to shop for ...


Facebook says ACCC recommendations would make targeted advertising 'practically unworkable' - Computerworld Australia
Facebook says ACCC recommendations would make targeted advertising 'practically unworkable'  Computerworld Australia

Facebook calls for Australian alignment with GDPR, differs with ACCC on 'personal information'


How To Optimize Native Advertising To Grow A Business, According To New Report From DesignRush - MarTech Series
How To Optimize Native Advertising To Grow A Business, According To New Report From DesignRush  MarTech Series

DesignRush.com, a B2B marketplace connecting brands with agencies researched exactly how to execute successful native advertising *content* that fosters ...


Travel Wisconsin looks to expand advertising into new markets - Madison.com
Travel Wisconsin looks to expand advertising into new markets  Madison.com

In an effort to draw more travelers to the state, Travel Wisconsin seeks to expand marketing efforts into as many as three new Midwest communities.


AMD to pay out $12.1 million in false advertising class action suit over Bulldozer chips - Circuit Breaker
AMD to pay out $12.1 million in false advertising class action suit over Bulldozer chips  Circuit Breaker

AMD has agreed to a $12.1 million settlement in a class action lawsuit for some customers who bought its FX-8000 / 9000 CPUs built on its 2011 Bulldozer ...


Tucker Carlson’s Fox News Show Loses More Advertisers - The New York Times
Tucker Carlson’s Fox News Show Loses More Advertisers  The New York Times

Mr. Carlson still attracts a large audience, but his statements about women, immigrants and race have prompted calls from activists for advertiser boycotts.


Epoch Times banned from advertising on Facebook after breaking ad rules - The Verge
Epoch Times banned from advertising on Facebook after breaking ad rules  The Verge

Facebook has banned conservative news site The Epoch Times from buying ads after the site violated ad policies by attempting to avoid Facebook's rules for ...


Expected Outstanding Growth of Advertising Agency Software Market by 2024 - The Market Journal
Expected Outstanding Growth of Advertising Agency Software Market by 2024  The Market Journal

AMA Research added a comprehensive research document of 200+ pages on 'Advertising Agency Software' market with detailed insights on growth factors and ...


Social Media Advertising Software Market – New Investments Expected to boost the Demand by 2025 - Adobe Systems , Oracle - Stock Market Pioneer
Social Media Advertising Software Market – New Investments Expected to boost the Demand by 2025 - Adobe Systems , Oracle  Stock Market Pioneer

Latest Study on Industrial Growth of Global Social Media Advertising Software Market 2019-2025. A detailed study accumulated to offer Latest insights about ...


Google Chrome proposes 'privacy sandbox' to reform advertising evils - CNET
Google Chrome proposes 'privacy sandbox' to reform advertising evils  CNET

Publisher ad revenue drops 52% when ads aren't targeted, says Google -- whose privacy sandbox idea aims to offer both ad targeting and privacy.


Twitter bans advertising from state-controlled news outlets - Engadget
Twitter bans advertising from state-controlled news outlets  Engadget

Twitter announced today that it will no longer accept advertising from state-controlled news outlets. Those accounts will still be able to use the platform, but...


How One Creative Is Facilitating More Opportunities for Women in Advertising - Adweek
How One Creative Is Facilitating More Opportunities for Women in Advertising  Adweek

Laura Visco is changing the narrative, one invisible talent at a time.


Juul And Other E-Cig Makers Are Free To Advertise, Though Big Tobacco Can't : Shots - Health News - NPR
Juul And Other E-Cig Makers Are Free To Advertise, Though Big Tobacco Can't : Shots - Health News  NPR

Though tobacco ads have been banned from TV for about 50 years, the marketing of electronic cigarettes isn't constrained by the law. Public health advocates ...


What You Need to Know About Advertising on TikTok - Social Media Today
What You Need to Know About Advertising on TikTok  Social Media Today

TikTok, the short-form mobile video app that's popular among Gen Z, has been rapidly growing its young user base, and as a result, marketers have been keenly ...


After a Nearly 30-Year Advertising Hiatus, Dum Dum Lollipops Are Back - Adweek
After a Nearly 30-Year Advertising Hiatus, Dum Dum Lollipops Are Back  Adweek

You don't have to go far to find a Dum Dum lollipop. They're often up for grabs at doctor's offices, hair salons and the like, waiting for adults and kids alike to ...


Research Shows Advertising Is Changing Public Opinions On Forestry And Wood - B&T
Research Shows Advertising Is Changing Public Opinions On Forestry And Wood  B&T

Around 25 per cent of Australians have seen The Ultimate Renewable™ campaign run by Forest and Wood Products Australia (FWPA), which research shows is ...


Talon's 4-step approach to safeguarding consumer privacy in the era of intelligent digital Out of Home - More About Advertising
Talon's 4-step approach to safeguarding consumer privacy in the era of intelligent digital Out of Home  More About Advertising

With the media press picking up on the potential pitfalls around consumer privacy and GDPR last week, Talon's Chief Strategy Officer Jonathan Conway (left)


Fox News advertisers get a direct line to the Viewer-in-Chief - AdAge.com
Fox News advertisers get a direct line to the Viewer-in-Chief  AdAge.com

Fox's political-ad spending reports show robust spending on programs that figure in Trump's viewing habits.


Cross Platform and Mobile Advertising Market- A comprehensive assessment of current dynamics and emerging avenues - NewsVarsity
Cross Platform and Mobile Advertising Market- A comprehensive assessment of current dynamics and emerging avenues  NewsVarsity

The on-screen time per person globally is on the rise, with the ubiquity of connected devices coupled with the explosion of online *content* creation. Online ...


Weedmaps to stop advertising unlicensed pot businesses - The Associated Press
Weedmaps to stop advertising unlicensed pot businesses  The Associated Press

LOS ANGELES (AP) — The major online pot shop directory and cannabis marketplace Weedmaps announced Wednesday that it will no longer allow ...


Has shock advertising had its day? - Third Sector
Has shock advertising had its day?  Third Sector

Cancer Research UK's recent obesity campaign provoked consternation over its apparent body shaming, but controversial advertising has long had a place in ...


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