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The Only Bad Advertising Is No Advertising - Or Is It?


Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this - "Is the only bad advertising, no advertising?"

Before we begin, it might help us to agree on what advertising is, so here's one definition:

"Advertising is the non-personal communication of an individual's paid persuasive information regarding products, and or services via various media."

In other words, someone is trying to "sell" us on something - be it a product, or a service, or just picking up the phone. Advertising is all about getting people to do something - well, for the majority of us, it should be.

So, if advertising is about selling stuff, then perhaps we can answer our question now: "Is the only bad advertising, no advertising?" Of course not! You could create a really bad advert that did a terrible job of selling? and that would easily be a bad advert.

"Repetition, repetition, repetition!"

Is the battle cry of the ardent advertiser. "You must have repetition to have an impact." Do you believe this? A healthy dose of scepticism is always handy at a time like this. But before you start patting yourself on the back thinking that you're right I think you might want to hear this.

Repeating an advert works. Studies have shown conclusively that a 'sale' regularly occurs between the fifth and eighth exposure to a sales message (sure it can happen sooner, the point is that one-hit-wonders are rare). So repeating an advert works - BUT? and this is quite an important "but"? the advert must be having an effect (or working) for the repetition to be meaningful.

Flogging a Dead Horse

Permit me to explain. If your advert tanked on the first run you may have a bad advert on your hands. You will need to think carefully about what you do next. Experience tells us that this might be a fluke or a freak of circumstances so it warrants at least another run - may be two.

However, if the advert is not performing at all well after a couple of exposures to your market place, exposing that advert continuously will NOT (I repeat NOT) improve it. In this instance, repetition is quite simply a waste of time and money.

However, if your advert worked well then keep running the advert. For how long you might ask? The answer to that is actually very easy. Keep running performing adverts until the numbers tell you to stop. That's right, let the sales numbers tell you when that advert needs a rest.

Great Adverts Need A Vacation Too

Adverts are like people, they get tired and need a break. Just because an advert eventually loses some steam doesn't mean that after a suitable 'rest' it cannot go right back to work - performing flawlessly. So how do the numbers tell you when to pull the advert or give it a rest? When all the costs of running the advert outweigh the sales the advert is bringing in. Remember to take a more pragmatic view and consider the long term sales value of a new client. In a previous article I explained that a client you acquire has a 'lifetime value' not just a 'now-time value'. Include the future sales this client will bring you when deciding if the advert is no longer effective.

Size Does Matter!

So how big should your advert be? That's easy, it should be 'dominant'. After all, your advert is trying to do its first job - CATCH ATTENTION! This is easier to achieve with a larger advert. All things being equal on the page, the bigger ads get more 'eye time' than the smaller adverts. As with all things though, there are exceptions to the rules and a small advert developed properly will outperform a big advert that is poorly designed.

There are other advertising 'secrets' we copywriters have learned that help us gain the edge when writing adverts. For instance we know whether color makes a difference and when to use it, we know which single color out performs all other colors and why, and we know which fonts (yes fonts) make a difference to an advert? but sadly I'm out of space again so we'll have to save those tidbits for another time.

JAMES C. BURCHILL is a 20-year veteran entrepreneur and information technology executive who now provides strategic marketing consulting services to a select group of clients. He is a published author, a passionate advocate of technology and the Internet, as well as an avid study of classical advertising and marketing strategies (which he uses during 'Internet alchemy' experiments.) James is an expert in information and data management, Internet marketing and online networking. A self confessed 'information and technology enthusiast', James brings a wide range of valuable skills to any venture. Of singular note is James' ability to assimilate complex subject matter and produce clean clear 'easy-to-understand' messages. James has been interviewed many times and caused quite the media buzz when a client 'double-dog-dared' him to prove you can get front page coverage for $0. The details and that 'dumb stunt' are now part of eBay legend. Currently James lives in Ontario, Canada with his wife and family, their Siamese cat and one very nervous fish. Visit http://www.JamesBurchill.com for details.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. September / 27 / 2020

Social media deal earns advertisers’ ‘likes’, but not yet all their dollars - amNY
Social media deal earns advertisers’ ‘likes’, but not yet all their dollars  amNY

A beginner's guide to diversity, inclusion and representation in advertising - The Drum
A beginner's guide to diversity, inclusion and representation in advertising  The Drum

AdvaMed launches campaign against 'misleading' legal advertising - Mass Device
AdvaMed launches campaign against 'misleading' legal advertising  Mass Device

Reddit Announces Inventory Type Options for Advertising - Search Engine Journal
Reddit Announces Inventory Type Options for Advertising  Search Engine Journal

Facebook and YouTube accept hate speech audits to keep advertisers happy - CNN
Facebook and YouTube accept hate speech audits to keep advertisers happy  CNN

Report: Governor's advertising campaign was used to collect Alaskans' info - Anchorage Daily News
Report: Governor's advertising campaign was used to collect Alaskans' info  Anchorage Daily News

Latest Update 2020: Programmatic Advertising Display Market by COVID19 Impact Analysis And Top Manufacturers: AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul, etc. | InForGrowth - Crypto Daily
Latest Update 2020: Programmatic Advertising Display Market by COVID19 Impact Analysis And Top Manufacturers: AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul, etc. | InForGrowth  Crypto Daily

Brands Will Dedicate $58.6B To eCommerce Advertising - pymnts.com
Brands Will Dedicate $58.6B To eCommerce Advertising  pymnts.com

Google Antitrust Suit Looms Over Issues of Search Dominance, Advertising - The Wall Street Journal
Google Antitrust Suit Looms Over Issues of Search Dominance, Advertising  The Wall Street Journal

Local ad and PR pros share how the Covid-19 pandemic is changing their strategies - Nashville Business Journal
Local ad and PR pros share how the Covid-19 pandemic is changing their strategies  Nashville Business Journal

Tag: Global Online Video Advertising Market Growth - The Daily Chronicle
Tag: Global Online Video Advertising Market Growth  The Daily Chronicle

‘It’s like every red flag’: Trump-ordered HHS ad blitz raises alarms - POLITICO
‘It’s like every red flag’: Trump-ordered HHS ad blitz raises alarms  POLITICO

Comprehensive Report on Advertising Services Market 2020 | Size, Growth, Demand, Opportunities & Forecast To 2026 | WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG - Crypto Daily
Comprehensive Report on Advertising Services Market 2020 | Size, Growth, Demand, Opportunities & Forecast To 2026 | WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG  Crypto Daily

Global Demand Side Platforms (DSP) For Programmatic Advertising Market Analysis by Key Players, End Users and CAGR Forecast to 2025 - The Daily Chronicle
Global Demand Side Platforms (DSP) For Programmatic Advertising Market Analysis by Key Players, End Users and CAGR Forecast to 2025  The Daily Chronicle

Amazon reportedly prevents some device rivals from advertising competing products - CNBC
Amazon reportedly prevents some device rivals from advertising competing products  CNBC

Global Internet Advertising Market 2020 Up-To-Date Analysis on New Advancements and Growth Opportunities till 2025: Top Companies Alphabet, eBay, Facebook, Yahoo! Inc, Microsoft, Baidu etc. - The Daily Chronicle
Global Internet Advertising Market 2020 Up-To-Date Analysis on New Advancements and Growth Opportunities till 2025: Top Companies Alphabet, eBay, Facebook, Yahoo! Inc, Microsoft, Baidu etc.  The Daily Chronicle

Google to prevent post-election political advertising - Euro Weekly News
Google to prevent post-election political advertising  Euro Weekly News

Trump Retreats From Advertising in Key Battleground States - Bloomberg
Trump Retreats From Advertising in Key Battleground States  Bloomberg

Advertising Video Production Market Growth by Top Companies, Region, Application, Driver, Trends and Forecasts by 2027 - Crypto Daily
Advertising Video Production Market Growth by Top Companies, Region, Application, Driver, Trends and Forecasts by 2027  Crypto Daily

Healthcare Advertising Market Scope and Price Analysis || Leading Players – Johnson & Johnson Services, Inc., Pfizer Inc., Merck & Co., Inc., GlaxoSmithKline plc - The Daily Chronicle
Healthcare Advertising Market Scope and Price Analysis || Leading Players – Johnson & Johnson Services, Inc., Pfizer Inc., Merck & Co., Inc., GlaxoSmithKline plc  The Daily Chronicle

Cable Provider In Canada Begins Advertising WWE Hell In A Cell PPV - Heel By Nature
Cable Provider In Canada Begins Advertising WWE Hell In A Cell PPV  Heel By Nature

Facebook Ads Limit – How Does It Affect Your Advertising Strategy? - Business 2 Community
Facebook Ads Limit – How Does It Affect Your Advertising Strategy?  Business 2 Community

SaTT Smart Advertising Token Raises USD 7.1M, Rare Feat in 2020 Lackluster ICO Landscape - GlobeNewswire
SaTT Smart Advertising Token Raises USD 7.1M, Rare Feat in 2020 Lackluster ICO Landscape  GlobeNewswire

Know How Native Advertising Market will help you to reinvent your marketing strategy in COVID-19| AdPushup Inc., IAB Playbook, Instinctive Inc, Nativo, Inc., Outbrain Inc., Revcontent, LLC, Sharethrough, Inc., StackAdapt Inc., Taboola, Inc, Triple Lift, Inc - The Daily Chronicle
Know How Native Advertising Market will help you to reinvent your marketing strategy in COVID-19| AdPushup Inc., IAB Playbook, Instinctive Inc, Nativo, Inc., Outbrain Inc., Revcontent, LLC, Sharethrough, Inc., StackAdapt Inc., Taboola, Inc, Triple Lift, Inc  The Daily Chronicle

Augmented Reality for Advertising Market Analysis by Size, Growth Rate ,Trends by 2027 | Top Leading Key Players – Wikitude, Augmented Pixels, Blippar, Aurasma, Catchoom, Bbdo, Mccann - The Daily Chronicle
Augmented Reality for Advertising Market Analysis by Size, Growth Rate ,Trends by 2027 | Top Leading Key Players – Wikitude, Augmented Pixels, Blippar, Aurasma, Catchoom, Bbdo, Mccann  The Daily Chronicle

Restaurant Sues DoorDash For Falsely Advertising Partnership, Redirecting Users - Law Street Media
Restaurant Sues DoorDash For Falsely Advertising Partnership, Redirecting Users  Law Street Media

Tag: Advertising Services Market is Emerging Industry in Developing Countries - Crypto Daily
Tag: Advertising Services Market is Emerging Industry in Developing Countries  Crypto Daily

Golden age of radio ends as advertising world tunes out - Telegraph.co.uk
Golden age of radio ends as advertising world tunes out  Telegraph.co.uk

The News Media And Advertising: Evolution Of A Zero-Sum Game - Worldcrunch
The News Media And Advertising: Evolution Of A Zero-Sum Game  Worldcrunch

How the Advertising Industry Makes Fossil Fuels Sexy - VICE
How the Advertising Industry Makes Fossil Fuels Sexy  VICE

The Daily Times earns five advertising awards from Tennessee Press Association - Maryville Daily Times
The Daily Times earns five advertising awards from Tennessee Press Association  Maryville Daily Times

Brands advertising strategies reflect how horrible 2020 has been - Business Insider - Business Insider
Brands advertising strategies reflect how horrible 2020 has been - Business Insider  Business Insider

EU operators cut advertising on IPR-infringing sites - iGaming Business
EU operators cut advertising on IPR-infringing sites  iGaming Business

Mobile Advertising System Market Next Big Thing | MediaMath, Sizmek, AdRoll - Crypto Daily
Mobile Advertising System Market Next Big Thing | MediaMath, Sizmek, AdRoll  Crypto Daily

Smart Advertising Token SaTT Reveals ProBit as Next Exchange Listing | Press release - Bitcoin News
Smart Advertising Token SaTT Reveals ProBit as Next Exchange Listing | Press release  Bitcoin News

Blockchain in Media, Advertising, and Entertainment Market Scope, Growth Forecast, Comprehensive Analysis 2028 | Top Players: IBM, Microsoft, SAP, Accenture, AWS, Oracle, Digital Currency Group - The Daily Chronicle
Blockchain in Media, Advertising, and Entertainment Market Scope, Growth Forecast, Comprehensive Analysis 2028 | Top Players: IBM, Microsoft, SAP, Accenture, AWS, Oracle, Digital Currency Group  The Daily Chronicle

NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets - MarTech Series
NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets  MarTech Series

In-Game Advertising Market Share, Industry Size, Latest Opportunities, Research & Development Analysis 2020-2027 - The Daily Chronicle
In-Game Advertising Market Share, Industry Size, Latest Opportunities, Research & Development Analysis 2020-2027  The Daily Chronicle

TikTok bans advertisements for fasting apps, weight loss products - Insider - INSIDER
TikTok bans advertisements for fasting apps, weight loss products - Insider  INSIDER

Do you need to have advertisements on car wraps? - The Mountaineer
Do you need to have advertisements on car wraps?  The Mountaineer

Apple's IDFA Change Could Drive CTV Advertising, MMA's Greg Stuart - BeetTV
Apple's IDFA Change Could Drive CTV Advertising, MMA's Greg Stuart  BeetTV

Growth Predicted for Indoor LCD Advertising Players Market, COVID-19 Pandemic puts Existing Projections in Jeopardy – KDMI Report - StreetInsider.com
Growth Predicted for Indoor LCD Advertising Players Market, COVID-19 Pandemic puts Existing Projections in Jeopardy – KDMI Report  StreetInsider.com

Amazon Advertising Bid Management Strategy - PR Web
Amazon Advertising Bid Management Strategy  PR Web

Aisle Rocket Launches Advanced Predictive Analytics for Facebook Advertisers - MarTech Series
Aisle Rocket Launches Advanced Predictive Analytics for Facebook Advertisers  MarTech Series

Wendy's to ramp up breakfast advertising - Seeking Alpha
Wendy's to ramp up breakfast advertising  Seeking Alpha

2027 Projections: Cross-Platform And Mobile Advertising Market Report By Type, Application And Regional Outlook - The Daily Chronicle
2027 Projections: Cross-Platform And Mobile Advertising Market Report By Type, Application And Regional Outlook  The Daily Chronicle

Smart Advertising Market Size, Analytical Overview, Key Players, Growth Factors, Demand, Trends And Forecast to 2027 - The Daily Chronicle
Smart Advertising Market Size, Analytical Overview, Key Players, Growth Factors, Demand, Trends And Forecast to 2027  The Daily Chronicle

Display Advertising System Market Size, Share & Trends, Competitor Dynamics and Trade Analysis Report, 2026 - The Daily Chronicle
Display Advertising System Market Size, Share & Trends, Competitor Dynamics and Trade Analysis Report, 2026  The Daily Chronicle

Latest Research Report: Inflight Advertising Market 2020 by Company, Regions, Type and Application, Forecast to 2026 - The Daily Chronicle
Latest Research Report: Inflight Advertising Market 2020 by Company, Regions, Type and Application, Forecast to 2026  The Daily Chronicle

Spain will be at the forefront of gaming advertising regulations in Europe - Yogonet International
Spain will be at the forefront of gaming advertising regulations in Europe  Yogonet International

Global Programmatic Marketing and Advertising Market 2020 – Industry Demand, Share, Size, Future Trends Plans, Growth Opportunities, Key Players, Application, Demand, Industry Research Report By Regional Forecast To 2026 - The Daily Chronicle
Global Programmatic Marketing and Advertising Market 2020 – Industry Demand, Share, Size, Future Trends Plans, Growth Opportunities, Key Players, Application, Demand, Industry Research Report By Regional Forecast To 2026  The Daily Chronicle

IBM On Apple, IDFA, Google, Privacy, Advertising ... And AI - Forbes
IBM On Apple, IDFA, Google, Privacy, Advertising ... And AI  Forbes

2020 Is the Year of Tech Advertising - eMarketer
2020 Is the Year of Tech Advertising  eMarketer

Interactive Advertising Market is Booming Worldwide Latest Study Reveal - The Daily Chronicle
Interactive Advertising Market is Booming Worldwide Latest Study Reveal  The Daily Chronicle

No, Facebook hasn't banned Trump from advertising - PolitiFact
No, Facebook hasn't banned Trump from advertising  PolitiFact

For the advertising industry, the pandemic means opportunity. - The New York Times
For the advertising industry, the pandemic means opportunity.  The New York Times

Thanks So Very Much To Our ATL Advertisers - Above the Law
Thanks So Very Much To Our ATL Advertisers  Above the Law

Straus News awarded for hyperlocal journalism and innovative advertising - The West Milford Messenger
Straus News awarded for hyperlocal journalism and innovative advertising  The West Milford Messenger

The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments - Science Advances
The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments  Science Advances

Experiential Advertising Agency Services Market Shares, Strategies and Forecasts Worldwide 2020 to 2026 – Impact of Post COVID-19 Spread Analysis | Deutsch,Televerde,Ansira,Antianti,MDC Partners,Ketchum,Leo Burnett,R/GA,Ryzeo,UVIAUS - The Daily Chronicle
Experiential Advertising Agency Services Market Shares, Strategies and Forecasts Worldwide 2020 to 2026 – Impact of Post COVID-19 Spread Analysis | Deutsch,Televerde,Ansira,Antianti,MDC Partners,Ketchum,Leo Burnett,R/GA,Ryzeo,UVIAUS  The Daily Chronicle

Social Advertising Social Media Market 2020 | Know the Latest COVID19 Impact Analysis And Strategies of Key Players: Facebook, LinkedIn, Google Edition, Twitter, Instagram, etc. | InForGrowth - The Daily Chronicle
Social Advertising Social Media Market 2020 | Know the Latest COVID19 Impact Analysis And Strategies of Key Players: Facebook, LinkedIn, Google Edition, Twitter, Instagram, etc. | InForGrowth  The Daily Chronicle

Trump Has Lost His Edge In TV Advertising - FiveThirtyEight
Trump Has Lost His Edge In TV Advertising  FiveThirtyEight

Online Display Advertising Platforms Market Share, Growth Forecast- Global Industry Outlook - AlgosOnline
Online Display Advertising Platforms Market Share, Growth Forecast- Global Industry Outlook  AlgosOnline

Republican worries rise as Trump campaign pulls back from television advertising - The Washington Post
Republican worries rise as Trump campaign pulls back from television advertising  The Washington Post

Hyland Graphic Design & Advertising Featured in Expertise.com's List of Top 19 Web Developers in Philadelphia - EIN News
Hyland Graphic Design & Advertising Featured in Expertise.com's List of Top 19 Web Developers in Philadelphia  EIN News

Biden vs Trump advertising strategy in battleground states - CNN
Biden vs Trump advertising strategy in battleground states  CNN

Republican U.S. House campaign arm cancels $2 million in Houston-area advertising - KPRC Click2Houston
Republican U.S. House campaign arm cancels $2 million in Houston-area advertising  KPRC Click2Houston

NFL Season Arrives To Help TV Advertising Get Back In The Game - Deadline
NFL Season Arrives To Help TV Advertising Get Back In The Game  Deadline

Global Mobile Advertising Market 2020: Key Stakeholders, Subcomponent Manufacturers, Future Demand, Geographical Growth And Impact of COVID-19 - The Market Records
Global Mobile Advertising Market 2020: Key Stakeholders, Subcomponent Manufacturers, Future Demand, Geographical Growth And Impact of COVID-19  The Market Records

Fashion Advertisers Rediscover Black Models - The New York Times
Fashion Advertisers Rediscover Black Models  The New York Times

Trump goes mostly dark in TV advertising fight with Biden - Associated Press
Trump goes mostly dark in TV advertising fight with Biden  Associated Press

Facebook tries to head off election turmoil, angering both Trump and Democrats - The Washington Post
Facebook tries to head off election turmoil, angering both Trump and Democrats  The Washington Post

Insurance Advertising Market Is Booming Worldwide : United Health, Liberty Mutual, GEICO, Allstate - Insurance News Net
Insurance Advertising Market Is Booming Worldwide : United Health, Liberty Mutual, GEICO, Allstate  Insurance News Net

Renters claim false advertising, bad management, following Aurora storage unit theft - FOX31 Denver
Renters claim false advertising, bad management, following Aurora storage unit theft  FOX31 Denver

Critiquing the campaigns’ ad nauseam advertisements - KTAR.com
Critiquing the campaigns’ ad nauseam advertisements  KTAR.com

SaTT Smart Advertising Token Announces Listing on Leading Crypto Exchanges, KuCoin and Uniswap | Press release - Bitcoin News
SaTT Smart Advertising Token Announces Listing on Leading Crypto Exchanges, KuCoin and Uniswap | Press release  Bitcoin News

INTEREST-BASED ADVERTISING NOTICE | Site | kctv5.com - KCTV Kansas City
INTEREST-BASED ADVERTISING NOTICE | Site | kctv5.com  KCTV Kansas City

AT&T plan for advertising subsidized cellphones hits Senate roadblock - Fox Business
AT&T plan for advertising subsidized cellphones hits Senate roadblock  Fox Business

Virtual influencers are ready for advertising's 5G future - TechHQ
Virtual influencers are ready for advertising's 5G future  TechHQ

Legal Advertisements: Friday, September 25, 2020 | Legal Advertisements - Imperial Valley Press
Legal Advertisements: Friday, September 25, 2020 | Legal Advertisements  Imperial Valley Press

Ford Drags General Motors In New Environmental Focused Advertisement: Video - GM Authority
Ford Drags General Motors In New Environmental Focused Advertisement: Video  GM Authority

MidWeek Should Have Labeled Amemiya Story An Advertisement - Honolulu Civil Beat
MidWeek Should Have Labeled Amemiya Story An Advertisement  Honolulu Civil Beat

Legal Advertisements: Saturday, September 26, 2020 | Legal Advertisements - Imperial Valley Press
Legal Advertisements: Saturday, September 26, 2020 | Legal Advertisements  Imperial Valley Press

Google's advertisers will take the hit from UK digital service tax - The Guardian
Google's advertisers will take the hit from UK digital service tax  The Guardian

TikTok can help Walmart take on Amazon, Facebook, and Google - Fast Company
TikTok can help Walmart take on Amazon, Facebook, and Google  Fast Company

Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season - The Wall Street Journal
Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season  The Wall Street Journal

Junk food advertisements appear on remote learning platforms - The Counter
Junk food advertisements appear on remote learning platforms  The Counter

No-cost lawn care: Out-of-work digital advertising executive turns downtime into good deeds for elderly, disab - KIRO Seattle
No-cost lawn care: Out-of-work digital advertising executive turns downtime into good deeds for elderly, disab  KIRO Seattle

Advertisers Must Take The Lead In The Next Privacy Sandbox - AdExchanger
Advertisers Must Take The Lead In The Next Privacy Sandbox  AdExchanger

Washington Township, Martinsville advertise 2021 budgets | MDT - Times-Mail
Washington Township, Martinsville advertise 2021 budgets | MDT  Times-Mail

An egregious error in advertisement - The Ukrainian Weekly
An egregious error in advertisement  The Ukrainian Weekly

Bill Murray slammed by Doobie Brothers over golf advertisements - Drew Reports News
Bill Murray slammed by Doobie Brothers over golf advertisements  Drew Reports News

How Trump’s Billion-Dollar Campaign Lost Its Cash Advantage - The New York Times
How Trump’s Billion-Dollar Campaign Lost Its Cash Advantage  The New York Times

Brands are hiring Animal Crossing players to help them sneak into the digital world, launch products, and create custom in-game experiences - Business Insider
Brands are hiring Animal Crossing players to help them sneak into the digital world, launch products, and create custom in-game experiences  Business Insider

Biden and Trump Unveil Dueling Law-and-Order Ads - The New York Times
Biden and Trump Unveil Dueling Law-and-Order Ads  The New York Times

Global Digital Advertisement Spending Market Key Factor Analysis and Status Explored In A New Research Report 2020-2027 - The Daily Chronicle
Global Digital Advertisement Spending Market Key Factor Analysis and Status Explored In A New Research Report 2020-2027  The Daily Chronicle

BroadbandTV Corp Unveils Voices of Color Program For Socially Conscious Brands and Advertisers - MarTech Series
BroadbandTV Corp Unveils Voices of Color Program For Socially Conscious Brands and Advertisers  MarTech Series

Oracle Data Cloud Division To Launch Ad Measurement Tool For Advertisers 09/23/2020 - MediaPost Communications
Oracle Data Cloud Division To Launch Ad Measurement Tool For Advertisers 09/23/2020  MediaPost Communications

Post-IDFA Advice For Pubs: Work Directly With Your Advertisers - AdExchanger
Post-IDFA Advice For Pubs: Work Directly With Your Advertisers  AdExchanger

Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them. - CNN
Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them.  CNN

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