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Hiring an Amateur Could Mean a Potential Lawsuit for Your Business


These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer. Because you may just find yourself in court.

Lawsuits abound in today's world. Lots of people are more than willing to sue at the drop of a hat. No one wants to think that they "know" anyone like this, but the truth is, this planet is crawling with lawsuit-happy consumers who can make your life a living hell. You may think, "Oh, I'm just a small start-up; no one would bother trying to get money out of me!" But do you know this for a fact? Even if you're miniscule now, you want to grow your business. With any luck, one day you'll be earning more than just a comfortable living. The best way to ensure your legal protection in the future is to start practicing caution today.

How does this relate to your advertising, and who you hire to work for you? Every bit of written material put out by your company is a statement issued by you. If you hire someone who has little to no experience in the real world, you'd better be on top of them at all times. You'd better make sure that what they're creating for your company doesn't contain any legal "loopholes" or claims you can't fulfill. Because as soon as your advertising makes a statement about anything, someone will try and hold you responsible. They might even seek legal counsel on the matter. Yes, what you say can and will be held against you in a court of law.

I worked for the "R"Us family of stores for seven years, writing and editing everything from catalog copy to sales promotions to coupons to informative marketing mailers. Nearly everything said in our ads was supported by a legal disclaimer that prevented the company from being held responsible for any "unforseen events" that might occur as an indirect result of our statements. At the time, these legalities posed a great annoyance to our department, slowing down progress and hampering creativity. But today, I'm incredibly grateful for the "extensive legal training" I received while working there.

What are some examples of loose-lipped writing that can land you in legal hot water? What situations might you get yourself into in today's fast-paced, maximum-output world of marketers?

E-books are hot right now. Everyone wants one, and they want it yesterday. But beware the trouble of an untrained eye taking control of your e-book content! Last year, I worked for a small start-up company. They wanted an e-book written fast, so they hired an unpaid intern. Although the e-book served its purpose well, it was riddled with statements that could get us in trouble! Why? Our e-book was for children. In it, we had included a long list of ways kids could spread holiday cheer. One entry was something to the effect of, "Offer to help your neighbor carry in the groceries." Innocuous as it may seem, the end result of this remark could be some parent taking us to court because their child went out and tried to assist some unsavory character, and was abducted in the process! Heaven forbid, but nothing's impossible. In our e-book, we took care to state "Never do anything without first asking permission from your parents" - many times, and in many ways.

Article content: seems like everyone wants it in mass quantities. But how smart is it to hire a wet-behind-the-ears intern to write pages and pages of information and then publish it under your company name? One little slip-up, and guess who's getting a subpoena in the mail. Not the intern! I recently wrote an article on credit card debt elimination. As I was crafting my copy, I kept stumbling over "red flag" statements that could prove troublesome. "Some debt consolidation companies may even be able to erase the interest fees you've accrued." Was that true?? If it wasn't, somebody might be getting an earful down the road. It's difficult to know what information found on the internet is accurate, or just somebody's assertion. If you're not sure - disclaim! Or, simply avoid commenting.

Coupons and limited time offers that aren't properly disclaimed can cost you money. Say you run a sale on your website, but you forget to include start and end dates. If the sale prices are valid in January but you don't tell your customers, someone could very well come along and demand a discount in May! Or what if you post an ad for your business offering 50% off all design jobs but you forget to exclude the really high-end projects? You could find yourself working on an extensive web-design job that's only bringing in five hundred dollars when it could have made you a thousand!

What about your return policy? You want to be known as a company with its customers' best interest in mind - but what if your return policy is so open-ended, it leaves you vulnerable to excessive returns, when in fact there is really nothing wrong with what you offer? I worked for an e-greeting company this summer. How is an e-greeting company supposed to guarantee "customer satisfaction?" It's not possible! So, in such a case, a statement like this has to go. Would a newborn to the industry have the foresight to make such decisions? My guess is no.

Do you sell products via the web? Anything that poses a safety threat should be disclaimed to avoid future legal headaches and thousands of dollars lost. Everything from over-the-counter drugs to children's products to baby clothes to automobile parts to finances must be shielded from potential legal action. Never thought about legal ramifications? Best to get an expert's advice before going forward with your business plan.

Still thinking of hiring a novice to help you run your business? Think again. A little extra money spent now can mean a ton of money saved later. Hire a copywriter or marketer with corporate experience, who will exercise legal caution in your business writing and provide financial security for your future. Who knows... you may never even need that lawyer.

Copyright 2005 Dina Giolitto. All rights reserved.

Dina Giolitto is a New-Jersey based Copywriting Consultant with nine years' industry experience. Her current focus is web content and web marketing for a multitude of products and services although the bulk of her experience lies in retail for big-name companies like Toys"R"Us. Visit http://www.wordfeeder.com for rates and samples


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. April / 23 / 2019

Companies Continue To Stumble Over Racially Offensive Advertising Campaigns - NPR
Companies Continue To Stumble Over Racially Offensive Advertising Campaigns  NPR

In the wake of a racially-insensitive ad by Ancestry, NPR's Ari Shapiro talks with Nikole Hannah-Jones, a race and culture reporter for The New York Times ...


How to structure your Amazon Advertising account for success - ClickZ
How to structure your Amazon Advertising account for success  ClickZ

An in-depth guide with step by step instructions, screenshots, and examples of how to best set up a campaign on your Amazon Advertising account.


UK data chief 'disappointed' government failing to tighten rules on political Facebook ads - Yahoo Finance
UK data chief 'disappointed' government failing to tighten rules on political Facebook ads  Yahoo Finance

The UK's information commissioner has attacked the government for failing to tighten the rules on political advertising on Facebook and other social media sites.


AT&T settles 5G E false advertising lawsuit with Sprint - CNET
AT&T settles 5G E false advertising lawsuit with Sprint  CNET

AT&T settled about using 5G E in a lawsuit with Sprint. AT&T. Sprint and AT&T on Monday reached a settlement -- characterized by both as "amicable" -- over a ...


Connected TV CPMs, Advertising Rises 04/24/2019 - MediaPost Communications
Connected TV CPMs, Advertising Rises 04/24/2019  MediaPost Communications

Connected TV CPMs -- the cost per thousand viewers -- has registered growth recently. But that could soften in the coming periods with more inventory.


Mass Media Advertising Wins Reading Borough Council Tender - Digital Signage Connection
Mass Media Advertising Wins Reading Borough Council Tender  Digital Signage Connection

Reading, Berkshire, UK: Mass Media Advertising has won an exclusive long-term contract with Reading Borough Council to provide a network of roadside large ...


APR's Annual Advertising Production Trends Highlight The Need To Have A Content Production Strategy - Benzinga
APR's Annual Advertising Production Trends Highlight The Need To Have A Content Production Strategy  Benzinga

DENVER, April 23, 2019 /PRNewswire/ -- Advertising Production Resources [APR] has released its 18 th annual advertising production trends. These trends are ...


Viewing/Listening Habits & Advertising - Radio Ink
Viewing/Listening Habits & Advertising  Radio Ink

(By Bob McCurdy) The following takes Charlie Sislen's “heavy/light TV viewer” blog from last Monday a step further. The chart below contains data extracted from ...


Stop Facebook’s targeted advertising by changing your account settings - Fox News
Stop Facebook’s targeted advertising by changing your account settings  Fox News

Let me be frank: I only keep a Facebook account to engage with listeners of my national radio show. I don't use my personal account. I stepped away from the ...


Hormel Launches New Advertising Campaign - Deli Market News
Hormel Launches New Advertising Campaign  Deli Market News

There can never be too much good in the world is the rallying cry for Hormel Foods, as its Hormel® Natural Choice® deli meats brand recently announced the ...


Twitter’s efforts to tackle abuse boosts growth - Financial Times
Twitter’s efforts to tackle abuse boosts growth  Financial Times

Advertisers and users appear to be embracing Twitter's attempts to curtail abuse and other problems on its site as the social media group's sales rose by almost ...


Walmart Wants to Take On Amazon in Digital Advertising - The Motley Fool
Walmart Wants to Take On Amazon in Digital Advertising  The Motley Fool

Two of the world's premiere retailers are battling for the hearts and minds of shoppers everywhere.


Here's how advertisers are getting tech companies to clean up their act or risk losing billions - CNBC
Here's how advertisers are getting tech companies to clean up their act or risk losing billions  CNBC

Advertisers haven't been afraid to pull money out of Facebook or YouTube campaigns, following the exposures of controversial *content* hosted on the platforms, ...


FCB Named to Advertising Age's 2019 A-List - PRNewswire
FCB Named to Advertising Age's 2019 A-List  PRNewswire

NEW YORK, April 23, 2019 /PRNewswire/ -- Advertising Age released the results of its annual A-List earlier this week, and Interpublic Group's FCB was ...


Academia and False Advertising - FrontPage Magazine
Academia and False Advertising  FrontPage Magazine

Historical ignorance, ideological obsession -- and the deception of the American public.


Queensland Government bans junk food advertising - The Drum
Queensland Government bans junk food advertising  The Drum

The Queensland Government will ban junk food advertising at Government-owned sites as it seeks to curb obesity.


A love letter to digital advertising from a direct mail CEO - VentureBeat
A love letter to digital advertising from a direct mail CEO  VentureBeat

Digital advertising, you completely ruined the direct mail industry, and I hated you for it. But now your shortcomings are bringing direct mail new life.


RESAAS Announces Aviva Canada as Newest Advertising Client - Associated Press
RESAAS Announces Aviva Canada as Newest Advertising Client  Associated Press

Press release *content* from ACCESSWIRE. The AP news staff was not involved in its creation.


3 Surprising Targets for Increased Marijuana Advertising Spending on 4/20 - The Motley Fool
3 Surprising Targets for Increased Marijuana Advertising Spending on 4/20  The Motley Fool

If you want to know which groups are using cannabis products more, just follow the advertising money.


Lead Plaintiff's 'Unique Defenses' Scuttle Class Certification in J&J False Advertising Lawsuit | New York Law Journal - Law.com
Lead Plaintiff's 'Unique Defenses' Scuttle Class Certification in J&J False Advertising Lawsuit | New York Law Journal  Law.com

A plaintiff's class certification effort in a false advertising suit against the makers of an allegedly trans-fat-free product was derailed Monday, after the district court ...


Metro should go slow in considering advertisements on its buses [Editorial] - Houston Chronicle
Metro should go slow in considering advertisements on its buses [Editorial]  Houston Chronicle

The Metropolitan Transit Authority should proceed cautiously as it considers lifting its ban on commercial advertising on buses, rail cars, stations and shelters.


INTRODUCING: The 10 people transforming advertising - Business Insider
INTRODUCING: The 10 people transforming advertising  Business Insider

From consumer packaged goods to TV to consulting, the most innovative figures in advertising are breaking ground in a variety of industries.


How to Reduce Your Dealership's Paid Search Advertising Waste - James Grace, CEO of Wizely - http://cbtnews.com/
How to Reduce Your Dealership's Paid Search Advertising Waste - James Grace, CEO of Wizely  http://cbtnews.com/

When managed correctly and monitored well, paid search advertising is an effective marketing strategy for your dealership. But if your ad spend quality is lousy, ...


Programmatic advertisers ramp up efforts to deal direct with publishers - Digiday
Programmatic advertisers ramp up efforts to deal direct with publishers  Digiday

As more advertisers set up their own ad tech deals, they're taking demonstrable steps to ensure a larger slice of their programmatic ad budgets get directly to the ...


Advertising and Promotion - Pitfalls and Risks: Business Breakfast Club March Summary - Lexology
Advertising and Promotion - Pitfalls and Risks: Business Breakfast Club March Summary  Lexology

This month at Business Breakfast Club Katie Innes of BAL Lawyers discussed the pitfalls and risks of advertising and promotion for businesses. While…


The California Consumer Privacy Act's Impact on the Digital Advertising Industry | Legaltech News - Law.com
The California Consumer Privacy Act's Impact on the Digital Advertising Industry | Legaltech News  Law.com

Complying with the law may be an especially thorny undertaking for data-driven marketing and advertising businesses as the CCPA encompasses much of the ...


WPP’s Zubi Advertising Rebrands and Exits Dedicated Ford Division GTB - Adweek
WPP’s Zubi Advertising Rebrands and Exits Dedicated Ford Division GTB  Adweek

Two years after its acquisition by WPP, multicultural shop Zubi Advertising is emerging as a new agency of sorts. The holding group bought Zubi in 2017 and ...


Gambling advertising via pay-per-click in Sweden - Casino City Times
Gambling advertising via pay-per-click in Sweden  Casino City Times

23 April 2019. (PRESS RELEASE) -- Raketech, a leading online affiliate and *content* marketing company, would like to clarify certain aspects and its position in ...


Amplify.ai and AdLingo Bring Conversational AI to Display Advertising - AiThority
Amplify.ai and AdLingo Bring Conversational AI to Display Advertising  AiThority

Amplify.ai, the industry's first enterprise-class conversational AI platform, announced its integration with AdLingo, a conversational advertising platform built ...


Niagara Falls courting visitors with advertising in New York City - Buffalo - Buffalo Business First
Niagara Falls courting visitors with advertising in New York City - Buffalo  Buffalo Business First

The targeted tourism campaign hits Manhattan, five boroughs.


Real Estate Tech Firm to Offer Advertising Through Its Agent Platform - Streetwise Reports - Streetwise Reports
Real Estate Tech Firm to Offer Advertising Through Its Agent Platform - Streetwise Reports  Streetwise Reports

The *service* will provide advertisers with an audience of real estate professionals in one place.


Opinion: Navigating the stigmas, rules and taboos of cannabis advertising - AdAge.com
Opinion: Navigating the stigmas, rules and taboos of cannabis advertising  AdAge.com

An unstoppable green wave, the global cannabis market is projected to reach $166 billion by 2025, Euromonitor International says. The marketing dollars ...


Amazon Plans to Use Digital Media to Expand Its Advertising Business - The Motley Fool
Amazon Plans to Use Digital Media to Expand Its Advertising Business  The Motley Fool

Amazon's (NASDAQ:AMZN) advertising business jumped from a small footnote in its earnings report to a $10 billion business in almost no time flat. Amazon ...


Report: 'Church' Advertising 'Miracle Cure' Event in Washington, Despite FDA Warnings It's Just Bleach - Gizmodo
Report: 'Church' Advertising 'Miracle Cure' Event in Washington, Despite FDA Warnings It's Just Bleach  Gizmodo

The Food and Drug Administration warned the public not to attend a “miracle cure” event being thrown by group using the name Genesis II Church of Health and ...


The people transforming advertising and media, Verizon's DTC move, and ad tech's privacy play - Business Insider
The people transforming advertising and media, Verizon's DTC move, and ad tech's privacy play  Business Insider

Hello! Welcome to the Advertising and Media Insider newsletter. If you got this newsletter forwarded, sign up for your own here. If you have tips or feedback, ...


Podcasting startup Luminary debuts today. Plus, possible repercussions from the Google walkout: Tuesday Wake-Up Call - AdAge.com
Podcasting startup Luminary debuts today. Plus, possible repercussions from the Google walkout: Tuesday Wake-Up Call  AdAge.com

What to know about the debut of podcasting app Luminary. Plus, why the ad industry is watching the Supreme Court today.


BBQ food truck owner slammed for advertising t-shirts twisting the LGBTQ acronym - MEAWW
BBQ food truck owner slammed for advertising t-shirts twisting the LGBTQ acronym  MEAWW

A Kentucky food truck owner was the target of the online community's ire after promoting t-shirts apparently mocking the LGBTQ acronym.


Digital Billboards Open-up Advertising To Blockchain, Artificial Intelligence, And Cryptocurrency - Forbes
Digital Billboards Open-up Advertising To Blockchain, Artificial Intelligence, And Cryptocurrency  Forbes

Advertising is ever changing and evolving and part of that is now the emergence of Digital out-of-home advertising which is reaching new levels of engagement ...


A Watchful Eye on Facebook’s Advertising Practices - The New York Times
A Watchful Eye on Facebook’s Advertising Practices  The New York Times

Is the social media giant finally facing consequences for ads that discriminate?


USPS OIG reveals the importance of advertising mail - Parcel and Postal Technology International
USPS OIG reveals the importance of advertising mail  Parcel and Postal Technology International

The United States Postal *Service* Office of Inspector General (USPS OIG) has released its latest white paper – Advertising Mail: Mail Mix Matters – which outlines ...


Man exposes himself in traffic while advertising for weapons class - NBC2 News
Man exposes himself in traffic while advertising for weapons class  NBC2 News

It happened Thursday evening at the intersection of College Parkway and Cleveland Avenue.


Advertising regulations harm social media influencers, followers, and marketers alike - The Hub at Johns Hopkins
Advertising regulations harm social media influencers, followers, and marketers alike  The Hub at Johns Hopkins

Social media has given rise to a new breed of influential figures and brand ambassadors in recent years. Micro- and even nano-influencers—social media users ...


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Advertising Market Report: Global, Regional and Country Wise Data Break up and Analysis in a Latest Research  Industrial Journalism

Advertising is the process of making product and *service* known to the marketplace. Advertisements are messages paid for by those who send them and are ...


Why Amazon creates groups of advertising teams - Business Insider
Why Amazon creates groups of advertising teams  Business Insider

Advertisers often complain that they have to work with multiple groups within Amazon, but a top advertising exec says there's a method to the madness.


Olympics advertising will transform with new NBCUniversal, LA 2028 partnership - CNBC
Olympics advertising will transform with new NBCUniversal, LA 2028 partnership  CNBC

Linda Yaccarino, chairman of advertising and client partnerships at NBCUniversal, and Casey Wasserman, chairman of LA 2028 and CEO of sports and ...


Pepsi Partners With Startrocket for Satellite Advertisements in the Sky - Eater
Pepsi Partners With Startrocket for Satellite Advertisements in the Sky  Eater

The soda company is partnering with Russian company Startrocket, which will launch a number of mini-satellites into space to project advertisements on a ...


Walmart wants to become a big advertising player like Amazon - CNN
Walmart wants to become a big advertising player like Amazon  CNN

New York (CNN Business) Walmart is serious about giving Amazon a run for its money online. It's so determined that the company bought a startup to help it ...


3 Companies Battling for This Massive Advertising Opportunity - The Motley Fool
3 Companies Battling for This Massive Advertising Opportunity  The Motley Fool

Consumers are spending more and more time streaming video instead of watching traditional live or DVR television. Over-the-top viewing now accounts for 29% ...


Will Advertisers Of The Future Need To Pay Consumers To See Ads? - Forbes
Will Advertisers Of The Future Need To Pay Consumers To See Ads?  Forbes

The author examines Gener8's new product that simultaneously blocks ads and allows consumers to choose what ads they want to receive in exchange for ...


Podcasting is now a big business. Can it grow its advertising base? - Barron's
Podcasting is now a big business. Can it grow its advertising base?  Barron's

Podcasting looks like other forms of digital media, but the business is very fragmented and it is unclear how it can grow its advertising base.


One of the world's largest advertisers is calling for tech companies to do better - NBC News
One of the world's largest advertisers is calling for tech companies to do better  NBC News

Just two days after government hearings on how hate speech proliferates on social media, one of the world's largest advertisers said it is reviewing how and ...


Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands - Adweek
Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands  Adweek

The patron saint of heavy-handed cause advertising is likely Sally Struthers. Though her intentions for Save the Children are laudable, some of the ads that she ...


A C.E.O.’s Plea: Don’t Mess With the Census - The New York Times
A C.E.O.’s Plea: Don’t Mess With the Census  The New York Times

American businesses rely on data from the census. Please don't ruin it by adding a citizenship question.


Four Tips For Advertising On Facebook Like A Pro - Forbes
Four Tips For Advertising On Facebook Like A Pro  Forbes

Digital advertising is the new norm in the marketing world, and there's a reason why. Not only is it effective, but it costs pennies on the dollar compared to other ...


Detroit advertising icon Fred Yaffe dies at 86 - Detroit Free Press
Detroit advertising icon Fred Yaffe dies at 86  Detroit Free Press

Yaffe worked with many of Detroit's big names: Art Van, ABC Warehouse, Faygo and Little Caesars.


Why advertising spend will shift as brands track sales, not clicks - Marketing Tech
Why advertising spend will shift as brands track sales, not clicks  Marketing Tech

With increasingly big budgets being pumped into digital advertising, brands need to understand the impact it's having on their business.


Snapchat announces advertising partners for commercials - ITP.net
Snapchat announces advertising partners for commercials  ITP.net

Nestlé, BMW, Mini Cooper, Samsung, Louvre, and Almarai will be amongst the debut line-up of advertising partners for Snapchat Commercials.


Advertising Is Growing Amazon's Business, So Let Amazon Help Grow Yours Too - Entrepreneur
Advertising Is Growing Amazon's Business, So Let Amazon Help Grow Yours Too  Entrepreneur

One of the largest shows in the world for brands and private label sellers on Amazon recently wrapped in Las Vegas. The Prosper Show, is an annual ...


Display Advertising Software Share Archives - TechnoBleak
Display Advertising Software Share Archives  TechnoBleak

The Display Advertising Software Market marketing research report could be a skilled and in-depth study on the present state of Market. The market Report ...


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Disney In One Buy: How Disney Is Unifying Its Advertising Approach  AdExchanger

At AdExchanger's Programmatic I/O conference in San Francisco on April 30, Laura Nelson, Disney's SVP of advertising solutions and performance advertising, ...


For true transparency around political advertising, US tech companies must collaborate - TechCrunch
For true transparency around political advertising, US tech companies must collaborate  TechCrunch

In October 2017, online giants Twitter, Facebook and Google announced plans to voluntarily increase transparency for political advertising on their platforms.


Display Advertising Software Competitor Insights Archives - TechnoBleak
Display Advertising Software Competitor Insights Archives  TechnoBleak

The Display Advertising Software Market marketing research report could be a skilled and in-depth study on the present state of Market. The market Report ...


Bogus advertising hustle bites veterinarian - Albuquerque Journal
Bogus advertising hustle bites veterinarian  Albuquerque Journal

The Albuquerque-area veterinarian had a bedtime ritual of playing solitaire or on her iPhone before falling asleep. Annoying pop-ups are just part of the routine, ...


George Zimmerman caught advertising on Tinder - then kicked off - TheGrio
George Zimmerman caught advertising on Tinder - then kicked off  TheGrio

In a case that sounds like it's right out of the scenes MTV's “Catfish,” Trayvon Martin shooter George Zimmerman has been booted from the dating app Tinder for ...


What Percent of Display Ad Spend Comes From Native Advertising? - eMarketer
What Percent of Display Ad Spend Comes From Native Advertising?  eMarketer

We forecast that native advertising will account for 62.7% of total US display ad spending in 2019, up from 54.2% in 2017. The bulk of native ad spend will go to ...


Amazon Is Starting to Threaten Google's Online Advertising Supremacy - Motley Fool
Amazon Is Starting to Threaten Google's Online Advertising Supremacy  Motley Fool

It's no secret that Amazon.com (NASDAQ:AMZN) has mastered the art of online sales to become the leader in the space. Not *content* to rest on its laurels, the ...


A Digital Revolution Might Kickstart a Resurgence of TV Advertising - Adweek
A Digital Revolution Might Kickstart a Resurgence of TV Advertising  Adweek

Eyeballs that had been reliably glued to the television for decades were distracted away, first by websites and later with cell phones in just a handful of years.


How Advertising Agencies Are Addressing The Talent Challenge That CMOs Also Face: A Q&A With 360i CEO Jared Belsky - Forbes
How Advertising Agencies Are Addressing The Talent Challenge That CMOs Also Face: A Q&A With 360i CEO Jared Belsky  Forbes

The so-called talent challenge gripping the marketing industry is well-documented and central to CMOs' agendas: Addressing it is a core initiative of the ...


Advanced Advertising: Great Content Means Advertisers Have to Up Their Game - Broadcasting & Cable
Advanced Advertising: Great Content Means Advertisers Have to Up Their Game  Broadcasting & Cable

Just as the *content* side of the business enjoys the peak TV era, marketers aim for the same level of performance with their ads. Julie Sterling, director of ...


Snapchat ramps up advertising and vows to be better at privacy than Facebook - CNN
Snapchat ramps up advertising and vows to be better at privacy than Facebook  CNN

Los Angeles (CNN Business) When asked about Facebook CEO Mark Zuckerberg's new privacy-focused vision for his company Wednesday, a Snap executive ...


How Amazon Advertising More Than Doubled Its Revenue in a Year - Motley Fool
How Amazon Advertising More Than Doubled Its Revenue in a Year  Motley Fool

The money is flowing to where the eyes are, and a lot of us start a fair share of our searching at the e-commerce leader.


WWE Advertising Three Top Matches For Extreme Rules - Ringside News
WWE Advertising Three Top Matches For Extreme Rules  Ringside News

The WWE Superstar Shake-Up changed a lot of things in the WWE Universe so certain booking alterations needed to be made. WWE was already advertising ...


Exclusive: Facebook removes illegal pro-Adani social media advertising - SBS News
Exclusive: Facebook removes illegal pro-Adani social media advertising  SBS News

The Australian Electoral Commission has requested social media giants Facebook and Twitter take down unauthorised political advertising from an anti-Labor ...


Unilever to pick 'trusted publishers' for digital advertising - Reuters
Unilever to pick 'trusted publishers' for digital advertising  Reuters

LONDON (Reuters) - Unilever, one of the world's biggest advertisers, will pick a network of “trusted publishers” with which to spend most of its marketing budget, ...


Two Top Medical Groups Call for Soda Taxes and Advertising Curbs on Sugary Drinks - The New York Times
Two Top Medical Groups Call for Soda Taxes and Advertising Curbs on Sugary Drinks  The New York Times

Two of the country's leading medical groups on Monday issued a call to arms against the soda industry, urging legislators and policymakers to embrace taxes, ...


Flop! Mush! Disappointment! How 20 advertising slogans would read – if they were honest - The Guardian
Flop! Mush! Disappointment! How 20 advertising slogans would read – if they were honest  The Guardian

Carlsberg has updated its famous tagline to the more accurate: 'Probably not the best beer in the world'. Here are some other suggestions, with 100% increased ...


Social Advertising Social Media Marketing Market Market is Set to Experience Revolutionary Growth by 2026 - TechnoBleak
Social Advertising Social Media Marketing Market Market is Set to Experience Revolutionary Growth by 2026  TechnoBleak

The Social Advertising Social Media Marketing Market marketing research report could be a skilled and in-depth study on the present state of Market. The market ...


Advertising is Changing -- Know How to Lean into the Change - Entrepreneur
Advertising is Changing -- Know How to Lean into the Change  Entrepreneur

Opportunities are emerging as brands shift strategy for creating *content*, advertising and reaching consumers.


Facebook’s Ad Algorithm Is a Race and Gender Stereotyping Machine, New Study Suggests - The Intercept
Facebook’s Ad Algorithm Is a Race and Gender Stereotyping Machine, New Study Suggests  The Intercept

For example, jobs with taxi companies were overwhelmingly delivered to black users and secretarial ads to women, despite neutral targeting preferences.


5 Ways Advertising Could Change If Chrome Blocks Third-Party Cookies - Adweek
5 Ways Advertising Could Change If Chrome Blocks Third-Party Cookies  Adweek

With increased pressure to bend to the calls for consumer privacy, corporations and governments are doubling down on regulations to block third-party ...


Facebook keeps advertisers addicted after a year of scandals - CNBC
Facebook keeps advertisers addicted after a year of scandals  CNBC

Facebook has had plenty of hot-water moments in the year since its CEO Mark Zuckerberg testified before Congress on the platform's data and privacy troubles.


How Police Drummer Stewart Copeland Found a New Beat—in Advertising - Adweek
How Police Drummer Stewart Copeland Found a New Beat—in Advertising  Adweek

In 2005, Stewart Copeland was 21 years out of the best job he'd ever had: playing drums for The Police. Starting in 1979, the trio led the second British invasion ...


Accenture just bought an indie ad agency, as boardrooms get serious about creative marketing - CNBC
Accenture just bought an indie ad agency, as boardrooms get serious about creative marketing  CNBC

What Accenture Interactive means for consultancies' push into advertising.


Is Your Church Evangelizing Or Just Advertising? 4 Reasons It Matters - ChristianityToday.com
Is Your Church Evangelizing Or Just Advertising? 4 Reasons It Matters  ChristianityToday.com

There are two ways for a local church to reach more people. Advertising or evangelism. And they are not the same thing. There's nothing wrong with advertising, ...


Advertising A Game About Weed Is Hard - Kotaku
Advertising A Game About Weed Is Hard  Kotaku

A game about growing and selling weed that was released for PC and Mac last week has a bit of a problem: It's a game about growing and selling weed.


How to fix advertising's broken business model - CampaignLive
How to fix advertising's broken business model  CampaignLive

Most agencies today argue that creativity is their single most important asset, yet many have a business model that actively prevents them from delivering great ...


Digital Advertising Platforms Market 2019 | Key market trends Across the Business Segments, Regions and Countries - TechnoBleak
Digital Advertising Platforms Market 2019 | Key market trends Across the Business Segments, Regions and Countries  TechnoBleak

The Digital Advertising Platforms Market marketing research report could be a skilled and in-depth study on the present state of Market. The market Report ...


Voters being blitzed with fear-based advertising - The Australian Financial Review
Voters being blitzed with fear-based advertising  The Australian Financial Review

The Australian Financial Review has assembled a panel of media and marketing experts for a weekly insight into the advertising campaigns being run with the ...


NRA sues OKC advertising agency Ackerman McQueen - NewsOK.com
NRA sues OKC advertising agency Ackerman McQueen  NewsOK.com

The National Rifle Association is suing its longtime advertising and marketing representatives at Oklahoma City-based Ackerman McQueen, accusing it of ...


AR-15 advertising speaks to ‘macho hyper-masculinity,' gun control advocates say. They want it to stop - USA TODAY
AR-15 advertising speaks to ‘macho hyper-masculinity,' gun control advocates say. They want it to stop  USA TODAY

When it comes to selling AR-15-style semiautomatic rifles, gunmakers have discovered that there's no better endorsement than the American soldier.


City Advertising Cops Are 'New York's Signest' - Palisades Hudson Financial Group
City Advertising Cops Are 'New York's Signest'  Palisades Hudson Financial Group

It is not unusual to spot a small plane towing an advertising banner up and down the beaches near my South Florida home. This commerce is generally ...


In Game Advertising Market 2019 – Industry Size, Growth Factors, Top Leaders, Development Strategy, Future Trends, Historical Analysis, Competitive Landscape and Regional Forecast 2025 - Market Research Updates
In Game Advertising Market 2019 – Industry Size, Growth Factors, Top Leaders, Development Strategy, Future Trends, Historical Analysis, Competitive Landscape and Regional Forecast 2025  Market Research Updates

Summary: Latest Research Report on Global In Game Advertising Market Added by Garner Insights which covers Market Overview, Future Economic Impact, ...


Programmatic Video Ad Platform Good-Loop Could Revolutionize Advertising Forever - Forbes
Programmatic Video Ad Platform Good-Loop Could Revolutionize Advertising Forever  Forbes

In 2018 £9.6 billion ($12.5 billion) was spent on digital advertising in the UK alone. Meanwhile more and more people are using ad blockers to avoid online ...


Legislators seek truth in political advertising rules - The CT Mirror
Legislators seek truth in political advertising rules  The CT Mirror

The legislative committee that oversees election laws in Connecticut finished its work Monday night, sending to the state House and Senate a broad array of bills ...


How Motown and ‘The Big Chill’ Revolutionized the Music and Advertising Industries - Variety
How Motown and ‘The Big Chill’ Revolutionized the Music and Advertising Industries  Variety

Motown Records was in a tough spot in the early '80s, but then came "The Big Chill" soundtrack, which revolutionized music and advertising.


STV predicts growth in first quarter ad revenue as national advertising performs better than expected - Proactive Investors UK
STV predicts growth in first quarter ad revenue as national advertising performs better than expected  Proactive Investors UK

STV Group (LON:STVG) - The Scottish broadcaster said it expected total advertising revenue growth of between 1-2% in its first quarter, helped by a boost in ...


False advertising lawsuits are on the rise: Marketer's Brief Podcast - AdAge.com
False advertising lawsuits are on the rise: Marketer's Brief Podcast  AdAge.com

Leading ad lawyer Linda Goldstein joins the Marketer's Brief podcast to discuss the rise of false advertising lawsuits.


Opinion: Why the Droga5 acquisition is a good thing for advertising - AdAge.com
Opinion: Why the Droga5 acquisition is a good thing for advertising  AdAge.com

The Accenture-Droga5 marriage has made waves and may alter the scene, but it doesn't represent a future devoid of ad agencies.


Antony Davies & James Harrigan: Pittsburgh gun ban just political advertising - Tribune-Review
Antony Davies & James Harrigan: Pittsburgh gun ban just political advertising  Tribune-Review

Most people know that politicians of all stripes are rarely sincere. Case in point: the Pittsburgh City Council's recent industrial-strength gun-control nonsense.


Tucker Carlson's Show Is Bleeding Advertising Money - GQ Magazine
Tucker Carlson's Show Is Bleeding Advertising Money  GQ Magazine

Last December, Tucker Carlson returned to one of his favorite kinds of segments on his Fox News show: railing against immigrants. As he's done many other ...


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