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If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret


A few years ago, I analyzed the statistics of where one of my clients, M & M Pest Control in Sydney, generated all their leads from. As a result of this, Ray Milton, the director of the company said:

"Scott measured the results we were getting from our advertising, and as a result, this confirmed my decision to eliminate over $42,000.00 in unnecessary expenses - because it wasn't paying it's way"

$42,000 is a lot of money? in anyone's language!

What did I do? I simply analyzed his advertising expenses? and identified whether or not the ads were generating a strong yield for his investment.

And I'm willing to bet you could do the same for your business.

Right now, you're probably thinking... in the words of Pauline Hanson...

"Please Explain"

Listen. I've met with hundreds of businesses that advertise in the Yellow Pages. And most of the time, I ask them "What return on investment do you receive as a result of your advertisement?"

To which 9 times out of 10, the answer is as good as a blank stare!

How much money are they burning? Investing $20,000 on an ad (or $1,000 or $5,000, or $100,000 - the same principle applies) and not even know what their returns are!

Would you hire a salesperson and not 'give a toss' about how much income he was generating.

No! No! No!

So why on earth would you do it with your advertising dollar?

Some people say it's too hard. Their staff won't find out for them. My advice. Fire those staff, because they are costing you BIG money!

Listen, all you need to do is:

1.Code all your ads with a reference code to identify the source of the inquiry

2.Train your staff to ask one simple question: "Where did you hear about us?"

3.Enter the details into your computer.

4.Analyse the statistics.

And you need to be as specific as possible. One of my clients, a spit-roast caterer in Sydney measured the results of a series of ads in the local yellow pages directory. You know what he discovered? Only one of the directories was generating a strong return on investment - the rest were losing money!

Priceless knowledge. And in the world of advertising?

KNOWLEDGE IS POWER

So unless you want to be like John Wannamaker, the 'father of the modern department store' who once said "I know that half of my advertising is wasted, I just don't know which half it is" then grab the bull by the horns and start measuring the results of every ad you run? right now!

Yours in profits,

Scott Bywater
Copywriting That SELLS

Visit my web site for your complimentary copy of my ebook (valued at $29.95) and free subscription to my valuable ezine "Copywriting Selling Secrets" where you'll discover how to write ads and sales letters that make people line up and practically beg you to take their money.

Here's the address: http://www.copywritingthatsells.com.au


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. February / 23 / 2020

The 'Why' of an Advertising Photo - PetaPixel
The 'Why' of an Advertising Photo  PetaPixel

True or False? Testing the limits of comparative advertising – Petline v Trupanion - JD Supra
True or False? Testing the limits of comparative advertising – Petline v Trupanion  JD Supra

Guidance issued for advertising marijuana products in Maine - Press Herald
Guidance issued for advertising marijuana products in Maine  Press Herald

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Lyft Buys Halo Cars In Advertising Play - pymnts.com
Lyft Buys Halo Cars In Advertising Play  pymnts.com

Fort Worth advertising groups gather for 2020 awards | News - fortworthbusiness.com
Fort Worth advertising groups gather for 2020 awards | News  fortworthbusiness.com

Advertising Industry Being Disrupted by ASK Permission First Ad Blockchain - Yahoo Finance
Advertising Industry Being Disrupted by ASK Permission First Ad Blockchain  Yahoo Finance

Spain to Severely Restrict Advertising for On-Line Betting - The New York Times
Spain to Severely Restrict Advertising for On-Line Betting  The New York Times

Cache Of Lyerly Man's Documents, And Advertising Items Found By Next Of Kin - Thesummervillenews
Cache Of Lyerly Man's Documents, And Advertising Items Found By Next Of Kin  Thesummervillenews

Trump campaign buys top advertising spot on YouTube for Election Day | TheHill - The Hill
Trump campaign buys top advertising spot on YouTube for Election Day | TheHill  The Hill

Great Stuff™ Earns Top Accolades for Best Advertising Campaign and Best New Product Launch in Hanley Wood's Brand Builder Awards - Business Wire
Great Stuff™ Earns Top Accolades for Best Advertising Campaign and Best New Product Launch in Hanley Wood's Brand Builder Awards  Business Wire

Brave Challenges Google's Advertising Power Before the UK Competition Watchdog - Bitcoin News
Brave Challenges Google's Advertising Power Before the UK Competition Watchdog  Bitcoin News

Facebook Quietly Cuts Off Sensitive Ad Data Before It Can Get Cambridge Analytica'd Again - Gizmodo
Facebook Quietly Cuts Off Sensitive Ad Data Before It Can Get Cambridge Analytica'd Again  Gizmodo

Burger King breaks the mold with new advertising campaign - The Columbian
Burger King breaks the mold with new advertising campaign  The Columbian

Lamar Advertising (LAMR) is a Great Momentum Stock: Should You Buy? - Yahoo Finance
Lamar Advertising (LAMR) is a Great Momentum Stock: Should You Buy?  Yahoo Finance

Lamar Advertising (LAMR) Q4 FFO & Revenues Grow Y/Y, Stock Up - Yahoo Finance
Lamar Advertising (LAMR) Q4 FFO & Revenues Grow Y/Y, Stock Up  Yahoo Finance

Toledo-area companies and freelancers earn advertising awards - Toledo Blade
Toledo-area companies and freelancers earn advertising awards  Toledo Blade

Seeking nominations for the most important insiders shaping the future of TV advertising - Business Insider - Business Insider
Seeking nominations for the most important insiders shaping the future of TV advertising - Business Insider  Business Insider

Programmatic Advertising For Medical Marketing - Forbes
Programmatic Advertising For Medical Marketing  Forbes

Viewership and Advertising Insights for the Ninth Democratic Debate - Broadcasting & Cable
Viewership and Advertising Insights for the Ninth Democratic Debate  Broadcasting & Cable

Lamar Advertising Co (LAMR) Q4 2019 Earnings Call Transcript - Motley Fool
Lamar Advertising Co (LAMR) Q4 2019 Earnings Call Transcript  Motley Fool

TVSquared Releases Pan-European TV Advertising Performance Analysis - MarTech Series
TVSquared Releases Pan-European TV Advertising Performance Analysis  MarTech Series

Judge mostly rejects challenge to SF’s political advertising disclosure law - San Francisco Chronicle
Judge mostly rejects challenge to SF’s political advertising disclosure law  San Francisco Chronicle

Legal Perspective on COVID-19 Outbreak's Influence on Advertising Industry - SHOOT Online
Legal Perspective on COVID-19 Outbreak's Influence on Advertising Industry  SHOOT Online

How Anheuser-Busch is disrupting football advertising with the XFL - KSDK.com
How Anheuser-Busch is disrupting football advertising with the XFL  KSDK.com

Marketing Homestead Products: Using Roadside Advertising - Mother Earth News
Marketing Homestead Products: Using Roadside Advertising  Mother Earth News

What Google's plan to end third party cookies means for advertising - Business Insider Nordic
What Google's plan to end third party cookies means for advertising  Business Insider Nordic

Contextual advertising company GumGum raises $22M - TechCrunch
Contextual advertising company GumGum raises $22M  TechCrunch

Recommended reading: Squiggly careers and delusional advertising - Marketing Week
Recommended reading: Squiggly careers and delusional advertising  Marketing Week

Junk food advertising: WHO calls for legally binding treaty to end 'predatory commercial practices' - FoodNavigator.com
Junk food advertising: WHO calls for legally binding treaty to end 'predatory commercial practices'  FoodNavigator.com

Moldy burger? Burger King tries new advertising campaign - Utica Observer Dispatch
Moldy burger? Burger King tries new advertising campaign  Utica Observer Dispatch

ViacomCBS Puts Streaming, Advanced Advertising On The Front Burner 02/21/2020 - MediaPost Communications
ViacomCBS Puts Streaming, Advanced Advertising On The Front Burner 02/21/2020  MediaPost Communications

Natera Countersues CareDx for False Advertising - GenomeWeb
Natera Countersues CareDx for False Advertising  GenomeWeb

AdQuick raises $6M to conquer an advertising market Google and Facebook won’t - TechCrunch
AdQuick raises $6M to conquer an advertising market Google and Facebook won’t  TechCrunch

Advancing Diversity in Advertising Starts in the Classroom - Adweek
Advancing Diversity in Advertising Starts in the Classroom  Adweek

How the Super Bowl became the championship of advertising and how to win it today - Business Insider - Business Insider
How the Super Bowl became the championship of advertising and how to win it today - Business Insider  Business Insider

Bloomberg advertising: Inside Hawkfish, run by Facebook's Gary Briggs - Business Insider Nordic
Bloomberg advertising: Inside Hawkfish, run by Facebook's Gary Briggs  Business Insider Nordic

Advertisers are panicking over Google's plan to ditch cookies - Business Insider UK
Advertisers are panicking over Google's plan to ditch cookies  Business Insider UK

Does your advertising pass the 'give peas a chance' test? - Marketing Week
Does your advertising pass the 'give peas a chance' test?  Marketing Week

Social Media Tops Digital Advertising With 28% Share: DAN Report - Entrepreneur
Social Media Tops Digital Advertising With 28% Share: DAN Report  Entrepreneur

Google bans 600 apps from Play Store in 'disruptive advertising' purge - The Drum
Google bans 600 apps from Play Store in 'disruptive advertising' purge  The Drum

Digital Screens Track Our Behavior For Target Advertising: ‘We’re Not Using Info To Find Where You Live’ - CBS Dallas / Fort Worth
Digital Screens Track Our Behavior For Target Advertising: ‘We’re Not Using Info To Find Where You Live’  CBS Dallas / Fort Worth

How Programmatic Advertising Must Adapt To A 5G Future - AdExchanger
How Programmatic Advertising Must Adapt To A 5G Future  AdExchanger

Join us for a pint at The Drum Arms during London's Advertising Week Europe - The Drum
Join us for a pint at The Drum Arms during London's Advertising Week Europe  The Drum

Bloomberg to take national stage for first time since Wisconsin advertising blitz - Channel3000.com - WISC-TV3
Bloomberg to take national stage for first time since Wisconsin advertising blitz  Channel3000.com - WISC-TV3

Artificial Intelligence Marketing is the AIM of Advertisers in 2020 - Business 2 Community
Artificial Intelligence Marketing is the AIM of Advertisers in 2020  Business 2 Community

This week's top advertising and media news, analysis - Business Insider - Business Insider
This week's top advertising and media news, analysis - Business Insider  Business Insider

Beyond Google and Facebook advertising: 17 ad platforms you should try - Search Engine Land
Beyond Google and Facebook advertising: 17 ad platforms you should try  Search Engine Land

Bank of America consolidates advertising with Publicis Groupe - AdAge.com
Bank of America consolidates advertising with Publicis Groupe  AdAge.com

The 8 Biggest Advertising Trends of Super Bowl 54 - Adweek
The 8 Biggest Advertising Trends of Super Bowl 54  Adweek

It's time for digital advertisers to measure beyond verification - The Drum
It's time for digital advertisers to measure beyond verification  The Drum

Vast majority of Amazon advertisers plan to spend more on ads again this year - Marketing Land
Vast majority of Amazon advertisers plan to spend more on ads again this year  Marketing Land

Lyft buys digital car-top advertising startup Halo cars in shot to profitability - Financial World
Lyft buys digital car-top advertising startup Halo cars in shot to profitability  Financial World

This week's advertising and media news and analysis - Business Insider - Business Insider
This week's advertising and media news and analysis - Business Insider  Business Insider

11 Amazon Advertising Mistakes to Avoid in 2020 - Search Engine Journal
11 Amazon Advertising Mistakes to Avoid in 2020  Search Engine Journal

Cobb business faces boycott after advertising on LED billboard - Atlanta Journal Constitution
Cobb business faces boycott after advertising on LED billboard  Atlanta Journal Constitution

Promotional Labeling and Advertising Considerations for Prescription Biological Reference and Biosimilar Products Questions and Answers Guidance for Industry - FDA.gov
Promotional Labeling and Advertising Considerations for Prescription Biological Reference and Biosimilar Products Questions and Answers Guidance for Industry  FDA.gov

New Era Of Interactive Video Will Create More Advertising Opportunities For Brands - Forbes
New Era Of Interactive Video Will Create More Advertising Opportunities For Brands  Forbes

How predictive advertising is changing the future of digital marketing - ClickZ
How predictive advertising is changing the future of digital marketing  ClickZ

3 Reasons Netflix Isn't Interested in Advertising - The Motley Fool
3 Reasons Netflix Isn't Interested in Advertising  The Motley Fool

See the slides: Amazon Advertising products, explained - Digiday
See the slides: Amazon Advertising products, explained  Digiday

Advertising and Viewership Insights for the 2020 Oscars - Broadcasting & Cable
Advertising and Viewership Insights for the 2020 Oscars  Broadcasting & Cable

Why the Guardian will no longer accept fossil fuel advertising - The Guardian
Why the Guardian will no longer accept fossil fuel advertising  The Guardian

FTC Commissioner's Social Media Statement Is a Heads-Up to Advertisers, Influencers | Corporate Counsel - Law.com
FTC Commissioner's Social Media Statement Is a Heads-Up to Advertisers, Influencers | Corporate Counsel  Law.com

Allstate’s Growth Plan Includes Shift in Agent Commissions, Hike in Advertising - Insurance Journal
Allstate’s Growth Plan Includes Shift in Agent Commissions, Hike in Advertising  Insurance Journal

You’ve got snail mail: Targeted online ads are now literally following you home - The Washington Post
You’ve got snail mail: Targeted online ads are now literally following you home  The Washington Post

CCPA Makes The Digital Advertising Industry Feel Like Charlie Brown - AdExchanger
CCPA Makes The Digital Advertising Industry Feel Like Charlie Brown  AdExchanger

BuzzFeed's 'fake news guy' Craig Silverman on digital advertising's 'tons' of bad actors - The Drum
BuzzFeed's 'fake news guy' Craig Silverman on digital advertising's 'tons' of bad actors  The Drum

What’s Next for Advertisers, Ad Tech and Publishers in a Cookie-Free World? - Adweek
What’s Next for Advertisers, Ad Tech and Publishers in a Cookie-Free World?  Adweek

Facebook and TV dominate political ad spending, suggesting advertisers - Fast Company
Facebook and TV dominate political ad spending, suggesting advertisers  Fast Company

7 Fundamental Facebook Advertising Tips for Small Business Marketers - Business 2 Community
7 Fundamental Facebook Advertising Tips for Small Business Marketers  Business 2 Community

Kroger gives CPG advertisers more sales visibility - Supermarket News
Kroger gives CPG advertisers more sales visibility  Supermarket News

Bloomberg to Double $300M Ad Spend After Iowa Caucuses - TIME
Bloomberg to Double $300M Ad Spend After Iowa Caucuses  TIME

What the ICO's reform of real-time bidding means for advertisers - The Drum
What the ICO's reform of real-time bidding means for advertisers  The Drum

Advertising Tech for Audiovisual Media, Brand Marketing Priorities According to Portada's New Survey - MarTech Series
Advertising Tech for Audiovisual Media, Brand Marketing Priorities According to Portada's New Survey  MarTech Series

Ermanno Scervino Fall 2020 Ready-to-Wear Collection - Vogue.com
Ermanno Scervino Fall 2020 Ready-to-Wear Collection  Vogue.com

Advertisers are using lifelike avatars to drum up brand awareness - Digiday
Advertisers are using lifelike avatars to drum up brand awareness  Digiday

Here’s Why Advertisers Opt for Longer Super Bowl Commercials - Adweek
Here’s Why Advertisers Opt for Longer Super Bowl Commercials  Adweek

Op-Ed: Pro-Israel super PAC to quit running anti-Sanders advertisements - Digital Journal
Op-Ed: Pro-Israel super PAC to quit running anti-Sanders advertisements  Digital Journal

Sir Ridley Scott's short film for prestige cognac brand wins advertising award - The Irish News
Sir Ridley Scott's short film for prestige cognac brand wins advertising award  The Irish News

The Biggest Super Bowl Advertisers of All Time - 24/7 Wall St.
The Biggest Super Bowl Advertisers of All Time  24/7 Wall St.

An Amazon seller is advertising its toys as 'free from virus' amid mounting fears over coronavirus - Business Insider India
An Amazon seller is advertising its toys as 'free from virus' amid mounting fears over coronavirus  Business Insider India

Vaping laws crackdown: New legislation to regulate age, advertising - New Zealand Herald
Vaping laws crackdown: New legislation to regulate age, advertising  New Zealand Herald

A new advertising company is working on Barrie Transit's behalf. Welcome aboard, Pattison Outdoor - simcoe.com
A new advertising company is working on Barrie Transit's behalf. Welcome aboard, Pattison Outdoor  simcoe.com

Brave files formal request seeking to topple Google advertising monopoly - Micky News
Brave files formal request seeking to topple Google advertising monopoly  Micky News

Nielsen: Buy now, pay later and advertising - AdNews
Nielsen: Buy now, pay later and advertising  AdNews

Spain Says 80% of Online Gambling Advertisement Has to Go - GamblingNews.com
Spain Says 80% of Online Gambling Advertisement Has to Go  GamblingNews.com

Google will drop intrusive online advertising from 2022 - Stuff.co.nz
Google will drop intrusive online advertising from 2022  Stuff.co.nz

Advertising in railway carriages | Register - The Times
Advertising in railway carriages | Register  The Times

'Skyrocketing' job advertisement costs prompt launch of free care job site - Care Home Professional
'Skyrocketing' job advertisement costs prompt launch of free care job site  Care Home Professional

Council to sell advertising space on bus shelters - Epping Forest Guardian
Council to sell advertising space on bus shelters  Epping Forest Guardian

Changes made to Hampshire council websites after potentially illegal advertising data is found - Portsmouth News
Changes made to Hampshire council websites after potentially illegal advertising data is found  Portsmouth News

Advertising As We Know It Is Dead - Forbes
Advertising As We Know It Is Dead  Forbes

Think Advertising Is A Requirement? These Companies Might Make You Think Again - Forbes
Think Advertising Is A Requirement? These Companies Might Make You Think Again  Forbes

We Need to Fix Online Advertising. All of It. - Slate
We Need to Fix Online Advertising. All of It.  Slate

Your Digital Detox May Be Toxic for Advertising - The New York Times
Your Digital Detox May Be Toxic for Advertising  The New York Times

Is the Viral Non-Ad Ad the Future of Advertising? - The New York Times
Is the Viral Non-Ad Ad the Future of Advertising?  The New York Times

Thanks To Netflix, The Biggest Advertising Revolution Has Begun - Forbes
Thanks To Netflix, The Biggest Advertising Revolution Has Begun  Forbes

The Advertising Industry Has a Problem: People Hate Ads - The New York Times
The Advertising Industry Has a Problem: People Hate Ads  The New York Times

Here's what you need to know in advertising and media this week - Business Insider - INSIDER
Here's what you need to know in advertising and media this week - Business Insider  INSIDER

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