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The Online Equivalent of an Effective Newspaper Advertisement is FREE


Ask anybody who has been in business for a long enough and they will tell you how newspaper advertisements have for decades helped to build countless small businesses.

The advantages of a newspaper advertisement are many, but what has attracted small business entrepreneurs for decades is the speed at which a struggling entrepreneur (short of funds as many starting small businesses always are, and looking for customers fast) is able to get a very quick response.

Many extremely successful businesses today started off booking tiny classified newspaper advertisements, grew into larger display advertisements (that were still very tiny) and today are multi million dollar enterprises commanding lots of respect. If folks were laughing then because of the tiny advertisements, you can be sure that they are no longer laughing today.

Many of those who know all this stuff are not aware of an amazing new development. That there is an equivalent of the highly effective newspaper advertising online. And what's more it is FREE.

Most people know that free articles posted at relevant web sites with a good detailed resource box leading back to your web site or free course or whatever works for you, is the most effective way of advertising online. However there has always been one very important missing link. And that is high readership.

Newspapers tend to have very high circulations and that's how small businesses would manage to get such a good response from those tiny advertisements placed. The problem with online articles is that in order to have a high enough readership, you will need to post an article at numerous different sites and you may require quite a number of articles to get the good response you seek. It usually takes a while for the articles posted and the viral effect (that good articles enjoy of being reposted over and over again) to take effect and give you a good regular response similar to good offline newspaper advertisements.

Not any more. Smart entrepreneurs are now combining their free articles with the amazing eBay site to reproduce an effect that is even better than the newspaper in the old says. Better because it is mostly free and yet has the potential of pulling in the sort of targeted traffic that no daily newspaper on earth can even dream of. The key words here are "targeted traffic."

All you need to do is register with eBay. And you don't even need to sell anything. You just have to use your eBay about-me -page.

eBay has well over 1.5 billion page views per month. There are well over 40,000 people who sign up for eBay every day - Sunday included.

Of course there's serious money to be made from the auctions or by selling something with a fixed price. But you can profit on eBay even if you are not selling anything. You can use the About me page to put in all sorts of information including a link to your article or web site. Just by learning how to do this, you can dramatically increase traffic to your posted articles or even to your web site. This highly targeted traffic is bound to yield sales for you, whatever it is you are selling. The traffic is targeted because you select your section in eBay carefully.

I found Brian McGregor's ebook, "The eBay Formula," extremely useful in helping me understand how to use eBay to drive my traffic and profits. You can get the ebook now by emailimg me personally at ckyalo@yahoo.com

Despite all the hype on the net these days, there are a few really amazing things that you can do with the internet, this has to be at the top of the list because it gives one the potential to earn some of the incomes the hype guys are throwing around. Those are the figures I'm going for myself and I dare admit that I'm getting there quite fast.

When you do get those high numbers please remember that you First heard of this amazing secret from me.

Christopher Kyalo has over 20 years experience in marketing and creative writing. Order his FREE COURSE:HOW TO ADVERTISE FREE ONLINE by sending a blank email to bizboom@freeautobot.com. He can be reached at strongwallafrica at yahoo.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. March / 21 / 2019

Google Fined $1.7 Billion by E.U. for Unfair Advertising Rules - The New York Times
  1. Google Fined $1.7 Billion by E.U. for Unfair Advertising Rules  The New York Times
  2. EU fines Google $1.7 billion for abusing online advertising market  USA TODAY
  3. The EU fines Google $1.69 billion for bundling search and advertising  Ars Technica
  4. EU fines Google $1.7 billion for 'abusive' advertising practices  Engadget
  5. Google hit with €1.5bn fine from EU over advertising  BBC News
  6. View full coverage on Google News

Clorox Sues Lysol Maker for False Advertising - TheStreet.com
Clorox Sues Lysol Maker for False Advertising  TheStreet.com

Clorox (CLX) filed a lawsuit against Lysol maker Reckitt Benckiser (RBGLY) claiming the company is executing a wide-ranging false and deceptive advertising ...


Facebook settles 5 advertising discrimination lawsuits - Marketplace APM
Facebook settles 5 advertising discrimination lawsuits  Marketplace APM

It's no secret that nearly all of Facebook's revenue comes from advertising. But did you know Facebook is accused of allowing advertisers to discriminate against ...


How measurable is online advertising? - Phys.Org
How measurable is online advertising?  Phys.Org

Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on ...


Dutch E-Cig Company Settles on Behavioral Advertising Claim - The National Law Review
Dutch E-Cig Company Settles on Behavioral Advertising Claim  The National Law Review

A Dutch e-cigarette company recently settled a self-regulatory inquiry over its online behavioral advertising practices. The Accountability Program (a US ...


Identity and Advanced TV Have Reshaped Video Advertising - Adweek
Identity and Advanced TV Have Reshaped Video Advertising  Adweek

Just when creatives wrapped their heads around data and programmatic, new technology is about to reshape storytelling again. While those first disruptive ...


Facebook agrees to overhaul targeted advertising system for job, housing and loan ads after discrimination complaints - The Washington Post
Facebook agrees to overhaul targeted advertising system for job, housing and loan ads after discrimination complaints  The Washington Post

Facebook on Tuesday agreed to overhaul its lucrative targeted advertising system to settle accusations that landlords, lenders and employers use the platform to ...


Is Advertising Making Us Miserable? New Study Says It May Be So - Cinema Blend
Is Advertising Making Us Miserable? New Study Says It May Be So  Cinema Blend

Reporting on movies, television, video games, and pop culture CINEMABLEND is the go-to source for today's plugged-in generation.


NCS Chief Research Officer to Be Honored for Her Contribution to Elevating the Science of Advertising and Marketing - Associated Press
NCS Chief Research Officer to Be Honored for Her Contribution to Elevating the Science of Advertising and Marketing  Associated Press

This *content* is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.


Is Amazon Courting Danger by Restricting Some Product Advertising? - 24/7 Wall St.
Is Amazon Courting Danger by Restricting Some Product Advertising?  24/7 Wall St.

Amazon has begun restricting advertising on its site for products on which Amazon does not make a profit. Given the increased scrutiny of tech giants, is this the ...


Why Social Commerce Is Becoming ‘The Ultimate Form Of Advertising’ For CMOs—And What’s On The Horizon - Forbes
Why Social Commerce Is Becoming ‘The Ultimate Form Of Advertising’ For CMOs—And What’s On The Horizon  Forbes

The blur between *content* and commerce intensifies, and social-media platforms are working overtime to create opportunities for brands to turn consumers' ...


Clorox Files False-Advertising Lawsuit Against the Maker of Lysol - PRNewswire
Clorox Files False-Advertising Lawsuit Against the Maker of Lysol  PRNewswire

OAKLAND, Calif., March 20, 2019 /PRNewswire/ -- The Clorox Company (NYSE:CLX) today announced it has filed a lawsuit against Reckitt Benckiser (RB) in ...


Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness - Search Engine Journal
Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness  Search Engine Journal

Learn the common advertising tactics used to target customers at the top of the purchase funnel and build awareness of your brand, product, or *service* .


Brand Spotlight Join Our Effective Local Advertising Seminar - WRTV Indianapolis
Brand Spotlight Join Our Effective Local Advertising Seminar  WRTV Indianapolis

Learn how to effectively market and advertise your business. Do you own a business or make the advertising and marketing decisions for your company?


11 Riverside City College Students Win At The American Advertising Awards - Inland Empire
11 Riverside City College Students Win At The American Advertising Awards  Inland Empire

Riverside, CA – Riverside City College had 11 students place in the American Advertising Federation Inland Empire's student design competition. In all, the 11 ...


PerceptIn Launches AI Camera Module to Track Customer Reaction to DOOH Advertising - Digital Signage Connection
PerceptIn Launches AI Camera Module to Track Customer Reaction to DOOH Advertising  Digital Signage Connection

FREMONT, Calif., March 20, 2019 — PerceptIn, a world-class full-stack visual intelligence company focused on robotics, today announced the launch of the ...


Hardware Stores Find "True Value" In Hyper-Local Advertising - Forbes
Hardware Stores Find "True Value" In Hyper-Local Advertising  Forbes

True Value Company is embracing a “marketing-as-a-*service*” model, offering hyper-local and highly targeted marketing to stores as part of a larger program to ...


Amazon is aggressively blocking ads for unprofitable products as part of a plan to bolster its bottom line - CNBC
Amazon is aggressively blocking ads for unprofitable products as part of a plan to bolster its bottom line  CNBC

Amazon has been more aggressively enforcing its policy of suspending ads if the product being promoted doesn't make money.


A' International Advertising, Marketing and Communication Design… - Virtual-Strategy Magazine
A' International Advertising, Marketing and Communication Design…  Virtual-Strategy Magazine

Advertising Design Awards A' Design Award & Competition COMO, Italy (PRWEB) March 21, 2019 This year, the A' Design Award and Competition has ...


“We Don’t Have Any Advertising, So We Don’t Sell Any Data”: Can Netflix Take Over the World Without Turning Evil? - Vanity Fair
“We Don’t Have Any Advertising, So We Don’t Sell Any Data”: Can Netflix Take Over the World Without Turning Evil?  Vanity Fair

Netflix appears to be making a strategic calculation by describing itself as an “entertainment company.” Silicon Valley, after all, has become synonymous with the ...


JW Player Expands Video Player Bidding Offering with Three New Advertising Partnerships - MarTech Series
JW Player Expands Video Player Bidding Offering with Three New Advertising Partnerships  MarTech Series

JW Player, an independent video technology company, announced it has expanded its proprietary Video Player Bidding solution, adding three new advertising ...


What Radio Can Learn From Online Advertising? - Radio Ink
What Radio Can Learn From Online Advertising?  Radio Ink

Borrell Associates offered a thumbnail sketch of its recently held Local Online Advertising Conference during a Wednesday afternoon webinar. It was clear that ...


EU regulators fine Google $1.7 billion in online advertising case - Kennebec Journal & Morning Sentinel
EU regulators fine Google $1.7 billion in online advertising case  Kennebec Journal & Morning Sentinel

BRUSSELS — European Union regulators have fined Google $1.7 billion for abusing its dominant role in online advertising, the third big antitrust penalty they've ...


Addressable TV Is Creating New Advertising Capabilities...And They Are Not Going Away - Forbes
Addressable TV Is Creating New Advertising Capabilities...And They Are Not Going Away  Forbes

For anyone interested in the future of advertising, the capabilities of connected television (CTV) cannot be ignored. CTV is defined by ad software provider ...


Digital Hype Aside, Report Says Political Campaigns Are Mostly Analog Affairs - The New York Times
Digital Hype Aside, Report Says Political Campaigns Are Mostly Analog Affairs  The New York Times

On average, candidates in the 2018 midterm races spent no more than 5 percent of their overall media budgets on digital advertising, according to a report by ...


New Zealand shooting: Facebook faces advertising boycott over live-stream - CBS News
New Zealand shooting: Facebook faces advertising boycott over live-stream  CBS News

Two business associations in New Zealand say companies should stop advertising on Facebook after an anti-Islam terrorist used the platform to livestream his ...


2019 40 Under 40: Giselle Ugarte, Media Bridge Advertising - Minneapolis / St. Paul Business Journal
2019 40 Under 40: Giselle Ugarte, Media Bridge Advertising  Minneapolis / St. Paul Business Journal

Every day, more than 200,000 followers check in to find out what Giselle Ugarte is thinking. That's not surprising, considering the 29-year-old has distinguished ...


Advertising Week Europe briefing: 5 themes that will dominate the week - Digiday
Advertising Week Europe briefing: 5 themes that will dominate the week  Digiday

Thousands of media and marketing professionals will descend on Piccadilly Circus, London this week for the seventh annual Advertising Week Europe. Across ...


A Few Pioneering Women Every Advertising Industry Pro Should Know - Forbes
A Few Pioneering Women Every Advertising Industry Pro Should Know  Forbes

As we celebrate Women's History Month and continue to work toward a more equal playing field for women behind the scenes and depicted on-screen, here's a ...


How do you make money from podcasts? The pros and cons of advertising and subscriptions - Recode
How do you make money from podcasts? The pros and cons of advertising and subscriptions  Recode

Jacob Weisberg and Bethany McLean from Pushkin Industries and Marshall Williams from Ad Results Advertising discuss the booming audio biz on the latest ...


No more infant formula advertising in The BMJ - The BMJ
No more infant formula advertising in The BMJ  The BMJ

BMJ 2019; 364 doi: https://doi.org/10.1136/bmj.l1279 (Published 21 March 2019) Cite this as: BMJ 2019;364:l1279. Article · Related *content* · Metrics ...


Advertisers can now target LinkedIn audiences using Bing Search data - OnMSFT
Advertisers can now target LinkedIn audiences using Bing Search data  OnMSFT

Specifically, advertisers will get access to Lookalike Audiences dashboards, Audience tenplates and Interest Targeting.


See the winners of this year's New Mexico advertising awards (slideshow) - Albuquerque Business First
See the winners of this year's New Mexico advertising awards (slideshow)  Albuquerque Business First

Agencies on Albuquerque Business First's Advertising and PR Agencies List reported $40.9 million in 2017 New Mexico revenue.


Is technology creating too much advertising? - KnowTechie
Is technology creating too much advertising?  KnowTechie

This is a valid question and we believe the answer is yes. Developments in technology have always created more room for advertisements. We will discuss this ...


Netmining Partners with Bidtellect to Offer Programmatic Native Advertising - MarTech Series
Netmining Partners with Bidtellect to Offer Programmatic Native Advertising  MarTech Series

Netmining, the leading provider of data-driven targeting solutions, announced a new partnership with Bidtellect, the leading Native Demand Side Platform (DSP) ...


Advertising Week Europe briefing: Broadcasters slowly unite against platform threats - Digiday
Advertising Week Europe briefing: Broadcasters slowly unite against platform threats  Digiday

At Advertising Week Europe, it seems broadcasters may be showing a more collective front against platform threats.


NBCUniversal, Sky Combine Advanced Advertising Services - Hollywood Reporter
NBCUniversal, Sky Combine Advanced Advertising Services  Hollywood Reporter

Comcast's entertainment arm NBCUniversal and its European pay TV business Sky are bringing together their advanced advertising services to offer marketers ...


Advertiser Risk Failure to Participate in NAD Proceedings - The National Law Review
Advertiser Risk Failure to Participate in NAD Proceedings  The National Law Review

Highlighting the benefits of appearing in front of NAD board, and abiding by self-regulatory standards under NAD, for violations of advertising materials.


Advertising Week Europe briefing: Influencer marketing under pressure to show results - Digiday
Advertising Week Europe briefing: Influencer marketing under pressure to show results  Digiday

Chatter among advertisers, publishers, agencies and influencers at Advertising Week Europe indicated that influencer marketing is finally growing up and ...


We Appreciate Our Advertisers - Above the Law
We Appreciate Our Advertisers  Above the Law

If you're interested in advertising on Above the Law or any other site in the Breaking Media network, please download our media kits or email ...


OTA Fastest-Growing Acronym In Premium Video Advertising -- NOT OTT 03/21/2019 - MediaPost Communications
OTA Fastest-Growing Acronym In Premium Video Advertising -- NOT OTT 03/21/2019  MediaPost Communications

The following post was previously published in an earlier edition of Media Insider. Heroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do you know ...


UK advertising powers ahead as exports hit £6.9bn - The Drum
UK advertising powers ahead as exports hit £6.9bn  The Drum

Britain's stature in international advertising has been given a boost following the publication of new figures indicating that total exports rose to £6.9bn in 2017.


The definitive guide to what’s in and out at Advertising Week Europe 2019 - Digiday
The definitive guide to what’s in and out at Advertising Week Europe 2019  Digiday

Advertising Week Europe is here and with it comes four days of panels, parties and networking. To preview all the comings and goings, Digiday has compiled a ...


Why Brands Are Flocking To Amazon Advertising - Forbes
Why Brands Are Flocking To Amazon Advertising  Forbes

In response to more investment in an advertising offering, many brands are moving beyond just experimenting with Amazon advertising, and towards shifting ...


Vanguard Properties Launches Ad Campaigns Through Adwerx Enterprise Automated Listing Advertising Program - RisMedia.com
Vanguard Properties Launches Ad Campaigns Through Adwerx Enterprise Automated Listing Advertising Program  RisMedia.com

Vanguard Properties, an independent real estate firm with 15 offices throughout California, has implemented ad campaigns for all properties listed and sold with ...


McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity - Adweek
McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity  Adweek

When you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe ...


7 Powerful Benefits of Using PPC Advertising - Search Engine Journal
7 Powerful Benefits of Using PPC Advertising  Search Engine Journal

There are many compelling benefits of PPC advertising. Whether you're trying to convince your boss or a client about the value of Google Ads (or Bing Ads), ...


Google Stock Gains Despite EU Fine On Advertising Power Abuse - Investor's Business Daily
Google Stock Gains Despite EU Fine On Advertising Power Abuse  Investor's Business Daily

European antitrust regulators on Wednesday hit Google-parent Alphabet with a $1.7 billion fine for harming competition. Google stock climbed despite the latest ...


Teikametrics adds hourly bidding optimization for Amazon advertising - Search Engine Land
Teikametrics adds hourly bidding optimization for Amazon advertising  Search Engine Land

Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization ...


Trading Nation: Facebook's targeted advertising business - CNBC
Trading Nation: Facebook's targeted advertising business  CNBC

Mark Tepper of Strategic Wealth Partners discusses Facebook's headwinds with CNBC's Mike Santoli.


An Hourly Bidding Algorithm Launches For Amazon Advertising 03/20/2019 - MediaPost Communications
An Hourly Bidding Algorithm Launches For Amazon Advertising 03/20/2019  MediaPost Communications

Teikametrics has launched an hourly bidding tool for advertisements running on Amazon, and uses a proprietary metric to track performance. Three years in the ...


Fox News' Tucker Carlson Continues to Lose Advertisers - Rolling Stone
Fox News' Tucker Carlson Continues to Lose Advertisers  Rolling Stone

On Wednesday morning, Fox News hosted advertisers at its New York headquarters for the first “upfronts” meeting in the network's history. The goal was to ...


Amazon doubles down on TV advertising - Marketing Week
Amazon doubles down on TV advertising  Marketing Week

Amazon is now TV's third-biggest spender, with total TV ad revenue reaching £5.11bn in 2018 thanks to increased investment from online businesses.


SEC promises revised advertising rule soon - InvestmentNews
SEC promises revised advertising rule soon  InvestmentNews

The Securities and Exchange Commission is on the verge of proposing reforms to rules governing advertising, a regulation that tends to vex investment advisers ...


TV networks partner to standardize addressable advertising | Media - AdAge.com
TV networks partner to standardize addressable advertising | Media  AdAge.com

The goal of "Project OAR," which stands for Open Addressable Ready, is to create a standard for delivering ads to individual households on smart TVs.


Has the Native Advertising Market Matured? - eMarketer
Has the Native Advertising Market Matured?  eMarketer

The typical native display ad is mobile, social and purchased programmatically—and that's not expected to change over the next couple years, as the native ad ...


PCMS students advertising to Elon Musk - The Tryon Daily Bulletin - Tryon Daily Bulletin
PCMS students advertising to Elon Musk - The Tryon Daily Bulletin  Tryon Daily Bulletin

Coinciding with their persuasion and rhetoric unit, Polk County Middle School seventh graders created inventions for Elon Musk's upcoming Space X mission.


Can Coca-Cola Increase Its Revenue And Profitability By Slashing Its Advertising The Next Two Years? - Forbes
Can Coca-Cola Increase Its Revenue And Profitability By Slashing Its Advertising The Next Two Years?  Forbes

It has been a long time since both, Coca-Cola (NYSE:KO) and PepsiCo (NASDAQ:PEP), diversified into segments other than carbonated soft drinks by selling ...


Some advertisers are quitting Facebook, chiding the company's 'despicable business model' - CNBC
Some advertisers are quitting Facebook, chiding the company's 'despicable business model'  CNBC

Some businesses told CNBC they decided to stop advertising with Facebook and Instagram due to the company's user data and privacy scandals.


What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising. - Forbes
What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising.  Forbes

The article offers insights into what makes humor in advertising work. Sean McBride or Arnold Worldwide and Professor Marc Weinberger are interviewed.


Digital out-of-home advertising is fracturing into many channels - MarTech Today
Digital out-of-home advertising is fracturing into many channels  MarTech Today

Digital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split into multiple channels.


Carphone Warehouse thwacked by UK Advertising watchdog for a Cyber Monday wobble - The Register
Carphone Warehouse thwacked by UK Advertising watchdog for a Cyber Monday wobble  The Register

UK phone-slinger The Carphone Warehouse has received a slap on the wrist from the Brit advertising watchdog after an offer proved a tad too popular.


From the ANA Conference -- FTC Chairman Warns National Advertisers - Lexology
From the ANA Conference -- FTC Chairman Warns National Advertisers  Lexology

Today, FTC Chairman Joseph Simons spoke at the ANA's Advertising Law & Public Policy Conference in Washington, D.C. In his keynote address, Simons…


TV Networks Form New Consortium to Advance Targeted Advertising - The Wall Street Journal
TV Networks Form New Consortium to Advance Targeted Advertising  The Wall Street Journal

Top television networks have teamed up to create watermark technology designed to help programmers send targeted ads to people with smart TV sets.


Why Pressman Advertising Limited’s (NSE:PRESSMN) Return On Capital Employed Is Impressive - Simply Wall St
Why Pressman Advertising Limited’s (NSE:PRESSMN) Return On Capital Employed Is Impressive  Simply Wall St

Today we'll look at Pressman Advertising Limited (NSE:PRESSMN) and reflect on its potential as an investment. Specifically, we'll consider its Return On Capital ...


Advertisers dump YouTube over questionable content featuring children - NBC News
Advertisers dump YouTube over questionable content featuring children  NBC News

AT&T, Nestlé and Epic Game have withdrawn ads from YouTube after a viral video claimed it had hosted videos featuring young children that included ...


DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’ - Search Engine Land
DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’  Search Engine Land

DuckDuckGo Founder and CEO Gabriel Weinberg testified Tuesday morning before the Senate Judiciary Committee on online privacy. The committee was ...


Latest Pure Michigan advertising charge puts UP on display - Crain's Detroit Business
Latest Pure Michigan advertising charge puts UP on display  Crain's Detroit Business

A TV commercial pitching the Upper Peninsula as an adventurer's destination leads Pure Michigan's latest national advertising push. The campaign run by ...


This Northeastern doctoral student looked into what advertising companies are doing with your clicks and searches on the internet - News@Northeastern
This Northeastern doctoral student looked into what advertising companies are doing with your clicks and searches on the internet  News@Northeastern

By now, internet users realize that they are being tracked online. But what many don't realize is that every click they make contains information that is sold to ...


Update: Positive Shift Regarding Withholding Tax On Online Advertising - Tax - Germany - Mondaq News Alerts
Update: Positive Shift Regarding Withholding Tax On Online Advertising - Tax - Germany  Mondaq News Alerts

In February 2019, the tax authorities caused uncertainty with their view that a withholding tax of 15.825% should be retained by domestic clients of foreign ...


Thinkbox: TV still accounts for 94.6% of video advertising - Digital TV Europe
Thinkbox: TV still accounts for 94.6% of video advertising  Digital TV Europe

Thinkbox, the marketing body for commercial TV in the UK, claims that television accounted for 94.6% of video advertising last year, despite an ongoing shift in ...


Advertisers Are Paying Higher Oscars Ad Rates Even As The Audience Shrinks - Forbes
Advertisers Are Paying Higher Oscars Ad Rates Even As The Audience Shrinks  Forbes

Oscar advertisers are willing to take a risk on the broadcast, spending $2.6 million for a 30-second spot, even though its audience has declined in recent years.


How femtech uses data to help women and advertisers - Marketplace APM
How femtech uses data to help women and advertisers  Marketplace APM

In our economy, the devices we use are constantly asking us to share — or sometimes just taking — our data. And when it comes to that data, not much of it is ...


Tucker Carlson Vows ‘We Will Never Bow to the Mob,’ but Some Big Advertisers Have - Variety
Tucker Carlson Vows ‘We Will Never Bow to the Mob,’ but Some Big Advertisers Have  Variety

Fox News' broadcast of "Tucker Carlson Tonight" Monday featured four ad breaks and few national commercials as a new controversy swirled.


NanoLumens installs 60 digital advertising displays in McCarran Airport T1 - Passenger Terminal Today
NanoLumens installs 60 digital advertising displays in McCarran Airport T1  Passenger Terminal Today

Digital display manufacturer NanoLumens has removed all of the static advertising in the Terminal 1 baggage claim area of McCarran International Airport, Las ...


You're being used to steal $50 billion in digital advertising - Fast Company
You're being used to steal $50 billion in digital advertising  Fast Company

A new report says digital ad fraud is bigger–and more sophisticated–than the industry is prepared to deal with.


How streaming impacts digital advertising and consumer entertainment - TechRepublic
How streaming impacts digital advertising and consumer entertainment  TechRepublic

Streaming opens up new marketing avenues and revenue potential and is reshaping consumer entertainment in the process.


Amazon’s Advertising Business Could Reach $33 Billion in Revenue by 2022 - Barron's
Amazon’s Advertising Business Could Reach $33 Billion in Revenue by 2022  Barron's

Amazon can grow advertising at an annualized rate of 35%, without cutting into Facebook or Google's business.


Since You Can't Rely on Advertising, How Are You Diversifying Revenue? - Folio: - Folio Magazine
Since You Can't Rely on Advertising, How Are You Diversifying Revenue? - Folio:  Folio Magazine

Headlines touting impressive growth in digital ad revenues may appear delightful at first glance, but the bigger picture isn't so pretty. Unless you're one of two ...


Ex-professor donates to GVSU's advertising and PR program - grbj.com
Ex-professor donates to GVSU's advertising and PR program  grbj.com

Advertising and public relations students at Grand Valley State University soon will be able to utilize a recent donation. An endowment of $15000 was given by ...


Ex-Unilever boss Paul Polman: We need to bring humanity back to advertising - Marketing Week
Ex-Unilever boss Paul Polman: We need to bring humanity back to advertising  Marketing Week

Advertising has lost its humanity in the “rat race” to do things quickly, according to Unilever's recently departed CEO Paul Polman, who is calling for brands and ...


Snap shares surge 10% after longtime skeptic upgrades to buy - CNBC
Snap shares surge 10% after longtime skeptic upgrades to buy  CNBC

Shares of social media company Snap rallied more than 10 percent Thursday after one longtime skeptic upgraded the stock and told clients that it's set for ...


Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade - HuffPost
Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade  HuffPost

Fossil fuel and other corporate trade groups paid public relations and advertising firms at least $1.4 billion from 2008 to 2017 to help them win over the American ...


Apple News jitters, Instagram goes shopping, and chatbots rise again - Business Insider
Apple News jitters, Instagram goes shopping, and chatbots rise again  Business Insider

Welcome to the Advertising and Media Insider newsletter.


The push and pull of travel advertising - PhocusWire
The push and pull of travel advertising  PhocusWire

The travel industry is no stranger to the ebb and flow of change. Consumer travel behavior has seen massive shifts with technological developments. Travelers ...


Jeanine Pirro Is Shedding Advertisers in the Wake of Her Racist Ilhan Omar Rant - Splinter
Jeanine Pirro Is Shedding Advertisers in the Wake of Her Racist Ilhan Omar Rant  Splinter

Fox News host Jeanine Pirro has lost at least four advertisers since her Islamophobic on-air comments last week in which she suggested Rep. Ilhan Omar might ...


Fox News Host Jeanine Pirro Loses Advertisers Amid Backlash - Hollywood Reporter
Fox News Host Jeanine Pirro Loses Advertisers Amid Backlash  Hollywood Reporter

Fox News host Jeanine Pirro's Saturday night show has already lost at least four corporate advertisers after she said on her March 9 broadcast that Muslim ...


How to Succeed in Advertising Boycotts Without Really Trying - RealClearPolitics
How to Succeed in Advertising Boycotts Without Really Trying  RealClearPolitics

On January 8, the restaurant chain Red Lobster became the 20th major advertiser to stop running ads on Tucker Carlson's Fox News program. It's not because ...


YouTube pulls advertising from anti-vaxxer videos - Mashable
YouTube pulls advertising from anti-vaxxer videos  Mashable

YouTube said Friday that it would pull advertising from videos that espouse anti-vaccination conspiracy theories, according to BuzzFeed. The action contributes ...


Stop Requested: CHT may be putting an end to controversial bus advertisements - The Daily Tar Heel
Stop Requested: CHT may be putting an end to controversial bus advertisements  The Daily Tar Heel

I think if we're not going be managing the *content*, then I think we want to make sure that we're not putting on things that could be offensive or derisive to different ...


FTC finalizes settlement with student loan refinancer SoFi over deceptive advertising - TechCrunch
FTC finalizes settlement with student loan refinancer SoFi over deceptive advertising  TechCrunch

The FTC announced this morning it has approved the final consent order with online student loan refinancer SoFi, which resolves the allegations around SoFi's ...


Walmart Wants a Piece of Amazon's Blockbuster Advertising Growth - Motley Fool
Walmart Wants a Piece of Amazon's Blockbuster Advertising Growth  Motley Fool

Trying to follow the e-commerce giant's lead, the retail giant is reorienting strategy to build its digital ad business.


Sons rent billboard advertising dad’s birthday and phone number: report - Fox News
Sons rent billboard advertising dad’s birthday and phone number: report  Fox News

A South Jersey man's phone has been ringing off the hook since last week when his two sons rented a billboard reading “Wish My Dad Happy Birthday. Love ...


Dwindling advertising revenue causes 12 employees to lose jobs as The Plain Dealer downsizes - News 5 Cleveland
Dwindling advertising revenue causes 12 employees to lose jobs as The Plain Dealer downsizes  News 5 Cleveland

CLEVELAND — Friday afternoon, Plain Dealer President and Editor George Rodrigue announced that a dozen reporters and editors will lose their jobs when ...


Battling Bans, China’s Huawei Goes on an Advertising Offensive - The Wall Street Journal
Battling Bans, China’s Huawei Goes on an Advertising Offensive  The Wall Street Journal

As a challenge to key U.S. allies seeking to block it from rollouts of 5G networks, China's Huawei Technologies Co. unleashed an edgy ad campaign. The ads ...


For The First Time, Digital Advertising Will Surpass Traditional Ad Spending - WBUR
For The First Time, Digital Advertising Will Surpass Traditional Ad Spending  WBUR

Total digital spending on advertising will surpass traditional ad spending for the first time. Here & Now media analyst John Carroll assesses the impact.


Godiva Chocolatiers sued for alleged false advertising - WPVI-TV
Godiva Chocolatiers sued for alleged false advertising  WPVI-TV

The Godiva Chocolatier Company has two manufacturing facilities.


WWE News: TD Garden Advertising Double Main Event for Monday's Raw, Stephanie McMahon Congratulates Michelle Wilson, Top 10 Moments From Last Night's Smackdown - 411mania.com
WWE News: TD Garden Advertising Double Main Event for Monday's Raw, Stephanie McMahon Congratulates Michelle Wilson, Top 10 Moments From Last Night's Smackdown  411mania.com

The official website for the TD Garden is advertising Braun Strowman vs. Baron Corbin and Finn Balor vs. Drew McIntyre vs. Bobby Lashley for the ...


HISD seeks outside help, increased advertising to stop enrollment losses - Houston Chronicle
HISD seeks outside help, increased advertising to stop enrollment losses  Houston Chronicle

Faced with dwindling enrollment and fast-growing competition from charter schools, Houston ISD has launched a more aggressive marketing and research ...


Jeff Goodby and Rich Silverstein Reflect on a Rewarding Life in Advertising - Adweek
Jeff Goodby and Rich Silverstein Reflect on a Rewarding Life in Advertising  Adweek

San Francisco ad legend Hal Riney may not have understood what he was creating when he put Jeff Goodby and Rich Silverstein together at Ogilvy. Yet, from ...


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