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How To Write Super-Effective Ads and Sales Letters!


"The more things change, the more they stay the same". That saying couldn't be more true, especially when it comes to writing ads and sales letters.

The same things that worked fifty years ago, continue to work today. Yes, times and technology has changed, but people haven't. At least, not the way we react to an effective advertisement.

When writing an ad or sales letter, there are two critical points you must NEVER, EVER forget:

1. Most people don't make a buying decision based on logic. They make a buying decision based on their emotions.

2. People don't want to feel like they're being coerced or pushed into anything. They want to feel like they arrived at a buying decision completely of their own free will.

Go back and read point number two again. That's a very fine line. But you MUST learn the distinction, if you want to master the art of writing effective sales material.

Actually, writing effective sales material is quite simple, really. In fact, I'm going to teach you all of the basics in this article today. And if you consistently apply those basics, you'll see your income skyrocket!

Here's the key: You MUST write every single ad and sales letter using the following classic AIDA formula:

A=ATTENTION

I=INTEREST

D=DESIRE

A=ACTION

Let's break down each letter, so that you can understand the full import of the formula:

A=ATTENTION: The very first thing your ad or sales letter must do is get your prospects attention. The very best way to do that is with an effective headline.

So, what's an effective headline? An effective headline is any headline that answers this question: "What's in it for me"? That's all your prospects really cares about. What's in it for them? Here's an up-to-the-second example of an effective headline: "How To Write Super-Effective Ads and Sales Letters"!

So, what makes the title of this article an effective headline? Two things: First of all, I answered the "What's in it for me" question. Secondly, the headline made you read this article.

And that my friend is the whole point! You want prospects to read your sales material!

Now, we come to the second letter in the aforementioned AIDA formula: I="INTEREST". After you get your prospects attention, you want to get them "INTERESTED" in your product or service. You do that by immediately telling them what your headline promises. You don't waste their time with a bunch of fluff and garbage that nobody but you cares about.

Tell them what they want to know, starting with the very first paragraph, and continue to tell them, right through to the very last paragraph. If you keep them interested, they'll keep reading, right to the very end.

Next comes the third letter letter in the formula: D="DESIRE". You have to make your prospects "DESIRE" your product or service. And the way to do that is with benefits, benefits and more benefits!

Remember, just keep telling them what your headline promised. Also, tell them what they stands to gain by purchasing your product or service. More importantly, tell them what they stand to lose, if they doesn't purchase.

Push their emotional "hot buttons", by using magic selling words like, new, save, amazing, free, guaranteed, security, no-risk, look younger, feel better, etc!

Now we come to the last letter in the formula, but certainly not the least: A="ACTION". You want to close your ad or sales letter with a call to action! In other words, ask them for the order. It's important to ask for the order at least three times, preferably six or more.

Here are a few examples of effective closes:

1. "Just click on the button below to order NOW, Risk-Free"!

2. "To get your FREE website, Order NOW"!

3. "Don't waste another minute! Order NOW"!

Something else that's very effective is to include a post- script (P.S.) at the end of your ad or sales letter. Your post-script should include an enticement of some sort, to get your prospects to order NOW. You should also use the post-script as a final call to "ACTION"!

Here's an example of an effective post-script:

P.S. "Don't forget, if your order within the next ten days, you'll also receive a personalized calculator mouse pad FREE, with your company's name embossed in gold lettering! Order NOW"!

You can also use a post script to tie everything together, by summarizing your most important benefits.

Another reason that you should use a post-script is strictly elementary. Studies have shown that most people, when reading an ad or sales letter will read the headline and then immediately zoom right down to the bottom of the page to check out the price and see if your offer is anything that they'd be interested in.

Anyway, that's it. That's "How To Write Super-Effective Ads and Sales Letters"!

Follow the formula faithfully and it will rarely let you down.

And remember, when writing your ads and sales letters, ALWAYS, ALWAYS, ALWAYS keep in mind that one question we all want to know: "What's in it for me"?

About The Author

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: [email protected].

Make Money Online! Internet marketing expert, Dean Phillips will help you make money online, starting today...Guaranteed! For details just visit my website: http://www.lets-make-money.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. March / 19 / 2024

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Thanks to generative AI, advertising's business models will be reinvented  Fast Company

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Judge Throws Out Sephora Clean Beauty False Advertising Lawsuit  The Business of Fashion

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Kristen Cavallo Retires From Advertising After 30 Years in the Industry  Adweek

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Kristen Cavallo retires from advertising for political activism  Ad Age

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While advertisers are playing it cool, they're hesitant to unleash their budgets on TikTok  Digiday

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Can advertising tell the truth? This vodka brand is giving it a shot  The Drum

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Fox recalled for Iwo Jima service, advertising agency, TV show  Cleveland Jewish News

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Tesla flexes Model Y achievements with Cybertruck in rolling advertisement  TESLARATI

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National CineMedia 4Q Profit Rises After Increase In Advertisers  MarketWatch

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Food Advertising Bill Advances To Assembly | News, Sports, Jobs  Evening Observer

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Podcast Industry in 2024: Top Platforms, Audience Stats, & Ad Trends  eMarketer

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Newsweek appoints advertising industry veteran Danielle Varvaro as head of advertising sales  Editor And Publisher Magazine

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Radio Advertising Feeds Fast Food Restaurant Success  Radio Ink

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Electronic Advertising Provisions Become Law in VA  Brewers Association

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Radio And QSR Consumers Mirror Each Other. But There's An Advertising Mismatch.  Insideradio.com

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Advertise with Us  E&E News by POLITICO

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Advertising Sales Representative (Fargo)  KVLY

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Kristen Cavallo, MullenLowe Group’s global CEO to leave advertising  Storyboard18

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National columnist examines CFPB reverse mortgage advertising data  Yahoo Finance

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Jury finds man guilty of gun, drug offenses after advertising drugs for sale on social media  Abccolumbia.com

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BMI Pays Tribute to Retiring CEO of the Radio Advertising Bureau  BMI, music

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OUT OF HOME ADVERTISING CONTINUES ON GROWTH TRAJECTORY, UP 2.1% IN 2023  PR Newswire

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Where Your Advertising Work Comes To Life: It's That Time Of Day 03/18/2024  MediaPost Communications

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Top 15 Podcast Advertisers Spent Nearly $50M During Feb.  Insideradio.com

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CNN International Commercial elevates Sebastian Laver to lead content sales and advertising for Latin America  Editor And Publisher Magazine

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Here are the best and brightest in the Phoenix advertising industry  Arizona Big Media

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National CineMedia, Inc. Announces New $100 Million Share Repurchase Program  Yahoo Finance

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What a TikTok Ban Would Mean for Advertisers  Bloomberg

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Textured Hair Advertising Campaigns : from one queen to another  Trend Hunter

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We Are Social: what we saw at SXSW  More About Advertising

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Europe’s AI Act Nudges Advertisers Toward Responsible Generative AI Use  AdExchanger

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Microsoft Advertising testing new interface similar to Google Ads  Search Engine Land

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EU introduces new rules on transparency and targeting of political advertising  Présidence française du Conseil de l'Union européenne 2022

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Court Tosses Out False Ad Case Over Sephora's "Clean" Line  The Fashion Law

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Amazon apologizes after its AI advertising system makes costly error  Search Engine Land

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Columbia man found guilty after advertising drugs on social media  WIS News 10

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US oil production hits record levels under Biden  Vox.com

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Advertise  exploreClarion

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‘Sneaky’ social media ads are luring young into gambling, say campaigners  The Guardian

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TikTok advertisers will look to rivals if US Senate moves ahead on ban  Reuters

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Van Geest: City of Ottawa must stop accepting fossil-fuel advertising — now  Ottawa Citizen

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Patanjali misleading advertisement case: SC asks Baba Ramdev to be personally present for next hearing  The Economic Times

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Anomaly wins global brief to ‘supercharge’ Tonies audio platform  More About Advertising

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CBS Sports Ad Chief John Bogusz to Step Down (EXCLUSIVE)  Variety

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Patanjali advertising case: SC asks Ramdev, Balkrishna to appear before it  BusinessLine

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How the TikTok ban threat is affecting advertisers and creators  Ad Age

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Lamar Advertising (NASDAQ:LAMR) Sees Significant Drop in Short Interest  Defense World

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Meet The Ad Tech Players Using Generative AI For Their Media Buys  AdExchanger

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Forecast: AI's Rise Will Cut Search Engine Traffic, Affecting Advertising  Inc.

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The Shift's Sam Baker: How to make your own media (and conquer advertisers' menopause fear)  Media Makers Meet

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New Zealand government restructures advertising accounts with tender  AdNews

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