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16 Ways to Make Your Business Cards Unforgettable


Every time you hear someone say "May I have one of your business cards?" you should get excited. I know I do. That's because I LOVE my cards. I spent thousands of dollars on printing, several hours on designing and went through 10 different layouts until I got them right.

And it was all worth it.

A business card is an entrepreneur's best friend, his most valuable marketing tool and an essential element to becoming UNFORGETTABLE. Unfortunately, too many people have business cards that simply blend into the multitude of cookie cutter crap. And that's a shame, because a business card is more powerful than you think.

Of course, it's impossible to know this unless you actually have a card that's really, really good. Therefore, this article will examine The Four Corners of Unforgettable Business Cards:

1. Stacking Up
2. Standing Out
3. Creative Enhancement
4. Implementation

CORNER #1: How Does Your Card Stack Up?
Think back to the last trade show, networking event, seminar, convention, social hour or association meeting you attended. How did people react to your business card? Did they compliment its design? Quickly shove it into their pocket? Show it to someone else? Rip it up?

Whatever the response was, your card made some type of impression. But only the most creative, unique and memorable business cards make UNFORGETTABLE impressions. And those types of cards elicit reactions like?

If you've ever heard a compliment along those lines before, congrats! You're on the right track.

That reminds me of Gus. He and I sat next to each other at a sales seminar a few years ago. During the program, the facilitator asked the audience members to exchange cards and get to know each other. Gus's card was amazing: thick, colorful, double sided, bold, shiny and best of all, simple. (That was no surprise - he was in advertising!) But it was one of the best I'd ever seen. So we introduced ourselves, exchanged cards and talked for a few minutes. And that was about it. Nice guy, I thought.

Now, here's the cool part: although Gus and I didn't really keep in touch, I've never thrown his card away. I show it to everyone! In fact, I even use it as a prop in some of my networking workshops! His card was just that good.

Is yours that good? Keep that question in the back of your mind as you read on. Now let's move into the next section and find out why certain cards stand out more than others.

CORNER # 2: Standing Out
Recently I took 66 business cards I've collected over the years and spread them out on a table. I closed my eyes for 30 seconds, opened them and took note of which cards stood out the most. And here's what I noticed:

(To view a high quality image of this game of 66 Card Pick Up, go to http://hellomynameisscott.blogspot.com/2005/03/does-your-business-card-stand-out.html)

This was a valuable exercise in understanding UNFORGETTABLE business cards, and I recommend it to everyone. Try it out! Gather dozens of accumulated cards from your desk and discover which ones stand out. Oh, and don't forget to put your OWN card in the pile. You'll be amazed at what you see.

Or don't see.

CORNER #3: Creative and Unique Ways to Enhance Your Card
Now that you've analyzed your own card and have been exposed to a large quantity of other people cards, your mind should be swimming with new, creative ideas. This is the perfect time to brainstorm ways to enhance your card. So, grab a blank sheet of paper. Come up with as many ideas as possible. Let your creativity run wild! And to help you get started, here's a list of 16 creative ideas to make your business card UNFORGETTABLE:

1. Size or Shape - Rectangle, schmectangle. I've seen squares, circles, ovals and triangles. Each shape made a connection to the brand, and each shape stood out amidst the endless regression of the same old rectangles.

2. Chocolate Business Cards (yes, these DO exist) - Several companies have online catalogues for personalized chocolate cards. Expensive? Yes. Delicious? Probably. Memorable? You better believe it.

3. Trading Cards - If your company is team oriented, get trading cards with your "players" pictures and stats. Then encourage your customers and prospects to "collect all 12!"

4. Cartoons - Get a custom cartoon commissioned for the back of your card. It's cheap, royalty free and absolutely unique to your business.

5. Table/Chart - Include a mortgage loan interest table or some staggering statistics on the back. These are helpful reminders for the mathematically challenged and effective methods to position yourself as a resource.

6. Pop-Ups - Just like kid's books, some business cards can be printed as folded, pop-up cards. Talk about thinking three-dimensionally!

7. Credibility - The smartest thing I ever did to my business card was add color images of my two books. Instant credibility. And, I noticed an immediate change in the reactions from the people to whom I gave cards. One lady even said, "Scott, this is the coolest business card I've ever seen!" Money well spent.

8. Rubber Stamps - Buy 10 different customized rubber stamps for the backs of your cards. When someone asks for one just say "Pick a card, any card!"

9. Die Cutting - My friend Lisa works for the Rock Island Fire Dept. Her business card has a charred hole burnt right through the middle of every card! It looks incredibly real. And most printers offer this feature for a nominal feel. You can also specify various shapes, bite marks or hole sizes.

10. Recipe - If you work in an industry connected to food, kitchens or homes; include one of your favorite recipes on the back!

11. Material - Use leather, blinking or brail business cards (yes, these actually exist too!)

12. Language - If your business requires international travel, consider offering multiple languages, or print the phonetic spelling of a difficult to pronounce name.

13. Motivation - If you're the motivational type, include a famous quotation, bible verse or movie line that connects to your brand. And be sure to read it aloud when you give someone your card, it might just make their day!

14. Stickers - Print one side of your cards on adhesive label paper. This gives the recipient a peel off sticker for reminders, appointments or phone numbers.

15. Non-Cards - Who says a card has to be a card? After all, the first rule of creativity is "break all the rules!" I've seen million dollar bill cards, coin cards, even a banker in Boston who uses business cards that are actually miniature checks he tears off of a pad each time he gives one out! The possibilities are endless.

16. Double Up - Make your card "double" as something other than a card. For example, mine doubles as a business card AND a nametag. As a result, people stick it on their shirts all the time. Thanks for the free promotion!

CORNER #4: Implementation
Once you've come up with the layout for your new, creative, UNFORGETTABLE business card, there are only two things left to do: print 'em up and hand 'em out!

First, as you approach you printer, remember a few rules:

OK. Once you have your new cards in hand, keep a few final rules in mind:

"This is my business card. There are many others out there, but none of them are like mine - because there's nobody else like me. My business card is not a formality. It's not a piece of paper containing my name and contact information. And it's not another annoying thing to keep in my pocket. My business card is the most important networking tool that I own. It's a reflection of my personal brand and a bite-sized morsel of the mission of my business. I LOVE my business card. And I can't wait until somebody asks me for one. Because when they do, I will find a way to give that person value."

After you've face lifted your business card from unacceptable to unforgettable, I promise you will feel great. Your confidence will skyrocket. And from that moment on, every time someone asks, "May I have one of your business cards?" it will be like music to your ears.

© 2005 All Rights Reserved.

Scott Ginsberg is a professional speaker, "The World's Foremost Expert on Nametags" and the author of HELLO my name is Scott and The Power of Approachability. He helps people MAXIMIZE their approachability and become UNFORGETTABLE communicators - one conversation at a time. For more information contact Front Porch Productions at http://www.hellomynameisscott.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. March / 21 / 2019

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Digital display manufacturer NanoLumens has removed all of the static advertising in the Terminal 1 baggage claim area of McCarran International Airport, Las ...


You're being used to steal $50 billion in digital advertising - Fast Company
You're being used to steal $50 billion in digital advertising  Fast Company

A new report says digital ad fraud is bigger–and more sophisticated–than the industry is prepared to deal with.


How streaming impacts digital advertising and consumer entertainment - TechRepublic
How streaming impacts digital advertising and consumer entertainment  TechRepublic

Streaming opens up new marketing avenues and revenue potential and is reshaping consumer entertainment in the process.


Snap shares surge 10% after longtime skeptic upgrades to buy - CNBC
Snap shares surge 10% after longtime skeptic upgrades to buy  CNBC

Shares of social media company Snap rallied more than 10 percent Thursday after one longtime skeptic upgraded the stock and told clients that it's set for ...


Amazon’s Advertising Business Could Reach $33 Billion in Revenue by 2022 - Barron's
Amazon’s Advertising Business Could Reach $33 Billion in Revenue by 2022  Barron's

Amazon can grow advertising at an annualized rate of 35%, without cutting into Facebook or Google's business.


Since You Can't Rely on Advertising, How Are You Diversifying Revenue? - Folio: - Folio Magazine
Since You Can't Rely on Advertising, How Are You Diversifying Revenue? - Folio:  Folio Magazine

Headlines touting impressive growth in digital ad revenues may appear delightful at first glance, but the bigger picture isn't so pretty. Unless you're one of two ...


Digital advertising in 2019 to surpass print, TV for the first time, report says - The Seattle Times
Digital advertising in 2019 to surpass print, TV for the first time, report says  The Seattle Times

This year, the money spent on digital advertising in the United States will surpass that on traditional ads for the first time, according to forecasts by eMarketer, ...


Ex-Unilever boss Paul Polman: We need to bring humanity back to advertising - Marketing Week
Ex-Unilever boss Paul Polman: We need to bring humanity back to advertising  Marketing Week

Advertising has lost its humanity in the “rat race” to do things quickly, according to Unilever's recently departed CEO Paul Polman, who is calling for brands and ...


Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade - HuffPost
Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade  HuffPost

Fossil fuel and other corporate trade groups paid public relations and advertising firms at least $1.4 billion from 2008 to 2017 to help them win over the American ...


Apple News jitters, Instagram goes shopping, and chatbots rise again - Business Insider
Apple News jitters, Instagram goes shopping, and chatbots rise again  Business Insider

Welcome to the Advertising and Media Insider newsletter.


Jeanine Pirro Is Shedding Advertisers in the Wake of Her Racist Ilhan Omar Rant - Splinter
Jeanine Pirro Is Shedding Advertisers in the Wake of Her Racist Ilhan Omar Rant  Splinter

Fox News host Jeanine Pirro has lost at least four advertisers since her Islamophobic on-air comments last week in which she suggested Rep. Ilhan Omar might ...


Fox News Host Jeanine Pirro Loses Advertisers Amid Backlash - Hollywood Reporter
Fox News Host Jeanine Pirro Loses Advertisers Amid Backlash  Hollywood Reporter

Fox News host Jeanine Pirro's Saturday night show has already lost at least four corporate advertisers after she said on her March 9 broadcast that Muslim ...


Congress Moves to Ban Discriminatory Advertising on Social Media - Nextgov
Congress Moves to Ban Discriminatory Advertising on Social Media  Nextgov

Lawmakers also introduced bills to help both vets and the larger U.S. workforce navigate an increasingly tech-centric job market.


How to Succeed in Advertising Boycotts Without Really Trying - RealClearPolitics
How to Succeed in Advertising Boycotts Without Really Trying  RealClearPolitics

On January 8, the restaurant chain Red Lobster became the 20th major advertiser to stop running ads on Tucker Carlson's Fox News program. It's not because ...


The Lion's Share Fund partners with JCDecaux, the number one outdoor advertising company worldwide - UNDP
The Lion's Share Fund partners with JCDecaux, the number one outdoor advertising company worldwide  UNDP

JCDecaux, the number one outdoor advertising company worldwide, is to join The Lion's Share Fund, a unique initiative raising much-needed funds to support ...


YouTube pulls advertising from anti-vaxxer videos - Mashable
YouTube pulls advertising from anti-vaxxer videos  Mashable

YouTube said Friday that it would pull advertising from videos that espouse anti-vaccination conspiracy theories, according to BuzzFeed. The action contributes ...


Stop Requested: CHT may be putting an end to controversial bus advertisements - The Daily Tar Heel
Stop Requested: CHT may be putting an end to controversial bus advertisements  The Daily Tar Heel

I think if we're not going be managing the *content*, then I think we want to make sure that we're not putting on things that could be offensive or derisive to different ...


Modi government advertising blitz dries up as Indian poll rules kick in - Reuters
Modi government advertising blitz dries up as Indian poll rules kick in  Reuters

NEW DELHI (Reuters) - An advertising blitz by Indian Prime Minister Narendra Modi's administration, which saw more than 150 newspaper ads in the past 10 ...


The push and pull of travel advertising - PhocusWire
The push and pull of travel advertising  PhocusWire

The travel industry is no stranger to the ebb and flow of change. Consumer travel behavior has seen massive shifts with technological developments. Travelers ...


FTC finalizes settlement with student loan refinancer SoFi over deceptive advertising - TechCrunch
FTC finalizes settlement with student loan refinancer SoFi over deceptive advertising  TechCrunch

The FTC announced this morning it has approved the final consent order with online student loan refinancer SoFi, which resolves the allegations around SoFi's ...


Walmart Wants a Piece of Amazon's Blockbuster Advertising Growth - Motley Fool
Walmart Wants a Piece of Amazon's Blockbuster Advertising Growth  Motley Fool

Trying to follow the e-commerce giant's lead, the retail giant is reorienting strategy to build its digital ad business.


TOS-Con Speaker Spotlight: Tim Chermak on the Optimism of Advertising - The Objective Standard
TOS-Con Speaker Spotlight: Tim Chermak on the Optimism of Advertising  The Objective Standard

"A better, more prosperous future is always possible. That's the timeless message of advertising. To me, that's the American dream." —Tim Chermak.


Sons rent billboard advertising dad’s birthday and phone number: report - Fox News
Sons rent billboard advertising dad’s birthday and phone number: report  Fox News

A South Jersey man's phone has been ringing off the hook since last week when his two sons rented a billboard reading “Wish My Dad Happy Birthday. Love ...


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