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16 Ways to Make Your Business Cards Unforgettable


Every time you hear someone say "May I have one of your business cards?" you should get excited. I know I do. That's because I LOVE my cards. I spent thousands of dollars on printing, several hours on designing and went through 10 different layouts until I got them right.

And it was all worth it.

A business card is an entrepreneur's best friend, his most valuable marketing tool and an essential element to becoming UNFORGETTABLE. Unfortunately, too many people have business cards that simply blend into the multitude of cookie cutter crap. And that's a shame, because a business card is more powerful than you think.

Of course, it's impossible to know this unless you actually have a card that's really, really good. Therefore, this article will examine The Four Corners of Unforgettable Business Cards:

1. Stacking Up
2. Standing Out
3. Creative Enhancement
4. Implementation

CORNER #1: How Does Your Card Stack Up?
Think back to the last trade show, networking event, seminar, convention, social hour or association meeting you attended. How did people react to your business card? Did they compliment its design? Quickly shove it into their pocket? Show it to someone else? Rip it up?

Whatever the response was, your card made some type of impression. But only the most creative, unique and memorable business cards make UNFORGETTABLE impressions. And those types of cards elicit reactions like?

If you've ever heard a compliment along those lines before, congrats! You're on the right track.

That reminds me of Gus. He and I sat next to each other at a sales seminar a few years ago. During the program, the facilitator asked the audience members to exchange cards and get to know each other. Gus's card was amazing: thick, colorful, double sided, bold, shiny and best of all, simple. (That was no surprise - he was in advertising!) But it was one of the best I'd ever seen. So we introduced ourselves, exchanged cards and talked for a few minutes. And that was about it. Nice guy, I thought.

Now, here's the cool part: although Gus and I didn't really keep in touch, I've never thrown his card away. I show it to everyone! In fact, I even use it as a prop in some of my networking workshops! His card was just that good.

Is yours that good? Keep that question in the back of your mind as you read on. Now let's move into the next section and find out why certain cards stand out more than others.

CORNER # 2: Standing Out
Recently I took 66 business cards I've collected over the years and spread them out on a table. I closed my eyes for 30 seconds, opened them and took note of which cards stood out the most. And here's what I noticed:

(To view a high quality image of this game of 66 Card Pick Up, go to http://hellomynameisscott.blogspot.com/2005/03/does-your-business-card-stand-out.html)

This was a valuable exercise in understanding UNFORGETTABLE business cards, and I recommend it to everyone. Try it out! Gather dozens of accumulated cards from your desk and discover which ones stand out. Oh, and don't forget to put your OWN card in the pile. You'll be amazed at what you see.

Or don't see.

CORNER #3: Creative and Unique Ways to Enhance Your Card
Now that you've analyzed your own card and have been exposed to a large quantity of other people cards, your mind should be swimming with new, creative ideas. This is the perfect time to brainstorm ways to enhance your card. So, grab a blank sheet of paper. Come up with as many ideas as possible. Let your creativity run wild! And to help you get started, here's a list of 16 creative ideas to make your business card UNFORGETTABLE:

1. Size or Shape - Rectangle, schmectangle. I've seen squares, circles, ovals and triangles. Each shape made a connection to the brand, and each shape stood out amidst the endless regression of the same old rectangles.

2. Chocolate Business Cards (yes, these DO exist) - Several companies have online catalogues for personalized chocolate cards. Expensive? Yes. Delicious? Probably. Memorable? You better believe it.

3. Trading Cards - If your company is team oriented, get trading cards with your "players" pictures and stats. Then encourage your customers and prospects to "collect all 12!"

4. Cartoons - Get a custom cartoon commissioned for the back of your card. It's cheap, royalty free and absolutely unique to your business.

5. Table/Chart - Include a mortgage loan interest table or some staggering statistics on the back. These are helpful reminders for the mathematically challenged and effective methods to position yourself as a resource.

6. Pop-Ups - Just like kid's books, some business cards can be printed as folded, pop-up cards. Talk about thinking three-dimensionally!

7. Credibility - The smartest thing I ever did to my business card was add color images of my two books. Instant credibility. And, I noticed an immediate change in the reactions from the people to whom I gave cards. One lady even said, "Scott, this is the coolest business card I've ever seen!" Money well spent.

8. Rubber Stamps - Buy 10 different customized rubber stamps for the backs of your cards. When someone asks for one just say "Pick a card, any card!"

9. Die Cutting - My friend Lisa works for the Rock Island Fire Dept. Her business card has a charred hole burnt right through the middle of every card! It looks incredibly real. And most printers offer this feature for a nominal feel. You can also specify various shapes, bite marks or hole sizes.

10. Recipe - If you work in an industry connected to food, kitchens or homes; include one of your favorite recipes on the back!

11. Material - Use leather, blinking or brail business cards (yes, these actually exist too!)

12. Language - If your business requires international travel, consider offering multiple languages, or print the phonetic spelling of a difficult to pronounce name.

13. Motivation - If you're the motivational type, include a famous quotation, bible verse or movie line that connects to your brand. And be sure to read it aloud when you give someone your card, it might just make their day!

14. Stickers - Print one side of your cards on adhesive label paper. This gives the recipient a peel off sticker for reminders, appointments or phone numbers.

15. Non-Cards - Who says a card has to be a card? After all, the first rule of creativity is "break all the rules!" I've seen million dollar bill cards, coin cards, even a banker in Boston who uses business cards that are actually miniature checks he tears off of a pad each time he gives one out! The possibilities are endless.

16. Double Up - Make your card "double" as something other than a card. For example, mine doubles as a business card AND a nametag. As a result, people stick it on their shirts all the time. Thanks for the free promotion!

CORNER #4: Implementation
Once you've come up with the layout for your new, creative, UNFORGETTABLE business card, there are only two things left to do: print 'em up and hand 'em out!

First, as you approach you printer, remember a few rules:

OK. Once you have your new cards in hand, keep a few final rules in mind:

"This is my business card. There are many others out there, but none of them are like mine - because there's nobody else like me. My business card is not a formality. It's not a piece of paper containing my name and contact information. And it's not another annoying thing to keep in my pocket. My business card is the most important networking tool that I own. It's a reflection of my personal brand and a bite-sized morsel of the mission of my business. I LOVE my business card. And I can't wait until somebody asks me for one. Because when they do, I will find a way to give that person value."

After you've face lifted your business card from unacceptable to unforgettable, I promise you will feel great. Your confidence will skyrocket. And from that moment on, every time someone asks, "May I have one of your business cards?" it will be like music to your ears.

© 2005 All Rights Reserved.

Scott Ginsberg is a professional speaker, "The World's Foremost Expert on Nametags" and the author of HELLO my name is Scott and The Power of Approachability. He helps people MAXIMIZE their approachability and become UNFORGETTABLE communicators - one conversation at a time. For more information contact Front Porch Productions at http://www.hellomynameisscott.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. November / 19 / 2019

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Snapchat fact-checks political ads, unlike Facebook, says CEO Evan Spiegel  CNBC

We Need to Fix Online Advertising. All of It. - Slate
  1. We Need to Fix Online Advertising. All of It.  Slate
  2. Twitter to Restrict How Certain Advertisers Target Users  The Wall Street Journal
  3. Twitter Outlines Political Advertising Ban but Enforcement Details Lacking  TheStreet.com
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California sues Juul over advertising, teen vaping sales  Chicago Tribune

Redesigned Microsoft Advertising Editor now available - Search Engine Land
Redesigned Microsoft Advertising Editor now available  Search Engine Land

Getting rid of microtargeting in political advertising is a terrible idea - The Washington Post
Getting rid of microtargeting in political advertising is a terrible idea  The Washington Post

The convergence of advertising and marketing - MIT Technology Review
The convergence of advertising and marketing  MIT Technology Review

Five Ways 5G Will Change Digital Advertising - MarTech Series
Five Ways 5G Will Change Digital Advertising  MarTech Series

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Advertising bets on a team's Twitter account? Welcome to sports gambling in 2019  Pittsburgh Post-Gazette

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How Publishers Are Missing $13B in Video Advertising Revenue  Tubular Insights

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Hyundai Confirms Super Bowl LIV Advertising  PRNewswire

SEC To Overhaul Investment Adviser Advertising Rule | Shearman & Sterling LLP - JD Supra
SEC To Overhaul Investment Adviser Advertising Rule | Shearman & Sterling LLP  JD Supra

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Political Advertising on Facebook Is Different Than Normal Political Advertising  The Bulwark

ALBERTSONS GREENLEAF ADVERTISING - Ad from 2019-11-17 | Food & Produce - The Missoulian
ALBERTSONS GREENLEAF ADVERTISING - Ad from 2019-11-17 | Food & Produce  The Missoulian

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How Effective Is Facebook Advertising?  Mother Jones

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Google to Restrict User Information It Gives Advertisers  The Wall Street Journal

Lamar Advertising Reaches Analyst Target Price - Nasdaq
Lamar Advertising Reaches Analyst Target Price  Nasdaq

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What Makes Advertising Work? High Point University Students Are Finding Out  WFMYNews2.com

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Measuring online behavioral advertising: One more step to protect users  EurekAlert

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Barnstable County Fair wins advertising awards - News  Cape Cod Times

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Long Branch scam is advertising fake home rentals, cops say  Asbury Park Press

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SEC Proposes Amendments to Advertising and Client Solicitation Rules under the Investment Advisers Act  JD Supra

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Prepare for Your end-of-Year Advertising Push with Arutz Sheva  Arutz Sheva

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8 online advertising risks your agency must be prepared for  AdAge.com

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The Advertising Industry Has a Problem: People Hate Ads  The New York Times

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Apple Stock Gets Price-Target Hikes As Advertising Business Touted  Investor's Business Daily

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Consolidation rocks WPP, Amazon's next advertising star, and the story behind Taboola and Outbrain's tie-up  Business Insider

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Advertising on Car Window Helps Woman Find a Kidney Donor  NBC 5 Dallas-Fort Worth

National View Column: Unchecked political advertising on social media a threat to our democracy - Duluth News Tribune
National View Column: Unchecked political advertising on social media a threat to our democracy  Duluth News Tribune

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Tesla’s word of mouth strategy in focus: Why Elon Musk’s owner-based initiative works  Teslarati

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Kanye West: 'If There's an Advertisement for a Strip Club, That Is Advertising Sex Trafficking'  Complex

Truck advertising CT2030 outside the Capitol paid for by labor union - Yankee Institute
Truck advertising CT2030 outside the Capitol paid for by labor union  Yankee Institute

Trivago’s Incoming CEO Gets Busy Tweaking Its Advertising Strategy - Skift
Trivago’s Incoming CEO Gets Busy Tweaking Its Advertising Strategy  Skift

25 Fascinating Years of Digital Advertising [Infographic] - Social Media Today
25 Fascinating Years of Digital Advertising [Infographic]  Social Media Today

Tencent Earnings Drop 13% as Rivals Intrude on Advertising Territory - The Wall Street Journal
Tencent Earnings Drop 13% as Rivals Intrude on Advertising Territory  The Wall Street Journal

TripAdvisor Journeys Into Non-Travel Advertising - AdExchanger
TripAdvisor Journeys Into Non-Travel Advertising  AdExchanger

TV has peaked just like the magazine industry did, and TV ad executives refuse to accept it - Business Insider
TV has peaked just like the magazine industry did, and TV ad executives refuse to accept it  Business Insider

Opinion Why men's advertising is in crisis - The Drum
Opinion Why men's advertising is in crisis  The Drum

The Apprentice Episode 7: Advertising Task (Re-branding Finland) - Key Business Lessons for Entrepreneurs - Forbes
The Apprentice Episode 7: Advertising Task (Re-branding Finland) - Key Business Lessons for Entrepreneurs  Forbes

New York Times Co. Advertising Drops as ‘Turbulence’ Hits Digital Market - The New York Times
New York Times Co. Advertising Drops as ‘Turbulence’ Hits Digital Market  The New York Times

Free-to-air TV advertising forecasts downgraded by analysts - AdNews
Free-to-air TV advertising forecasts downgraded by analysts  AdNews

Indian marketers spend nearly 20% of their advertising budget on tackling ad fraud: MMA's Ad Fraud Benchmark R - Business Insider India
Indian marketers spend nearly 20% of their advertising budget on tackling ad fraud: MMA's Ad Fraud Benchmark R  Business Insider India

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Mobile Advertising Needs More Than Just 5G  MarTech Series

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Iconic Newspapers advertising executive to feature on Pulling With My Parents  Waterford Live

5G Will Reshape Advertising Data - AdExchanger
5G Will Reshape Advertising Data  AdExchanger

GDPR // A non-technical view of programmatic advertising for brands and publishers - Mediatel News
GDPR // A non-technical view of programmatic advertising for brands and publishers  Mediatel News

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Public-funded Oroville Dam advertising called ‘propaganda.’ Here’s how much it cost  Sacramento Bee

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UK advertisers balk at high cost of targeted TV ads  Digiday

Sinclair leads $10.3M investment in rideshare advertising startup Octopus - TechCrunch
Sinclair leads $10.3M investment in rideshare advertising startup Octopus  TechCrunch

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Irish Heart Foundation calls on State to ban e-cigarette advertising  The Irish Times

Bringing Purpose To Advertising - Forbes
Bringing Purpose To Advertising  Forbes

Twitter, the RC Cola of campaign advertising, will no longer accept campaign ads - The Washington Post
Twitter, the RC Cola of campaign advertising, will no longer accept campaign ads  The Washington Post

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Racine County Eye offers Thanksgiving advertising deal | Local News I Racine County Eye - Racine, Wisconsin  Racine County Eye

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Here’s the Army’s Next Big Advertising Campaign  Military.com

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Roku Doubles Down on Advertising Tech  Motley Fool

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State investigating marijuana advertising at Lewiston Colisée  Press Herald

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Lamar Advertising Company [REIT] [LAMR] moving up – What are the long-term prospects?  The Dwinnex

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The Pitch: Advertising and marketing news for 11.12.19  RichmondBizSense

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SEC Proposes to Modernize Advertising and Solicitation Rules for Investment Advisers  JD Supra

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Advertising Billboard Lights Market 2019 SWOT Analysis by Players: Osram, Philips, GE Lighting  The Connect Report

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Club for Growth extends advertising against House Dems over impeachment | TheHill  The Hill

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Digiday Research: Marketers are increasingly advertising on retail sites - and not just Amazon  Digiday

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Bernie Sanders Is Flush With Cash. Here’s How He Plans to Spend It.  The New York Times

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Here's why Facebook dominates in digital advertising - Fox Business
Here's why Facebook dominates in digital advertising  Fox Business

Roku Is Acquiring The Video Advertising Platform Dataxu For $150 Million - Forbes
Roku Is Acquiring The Video Advertising Platform Dataxu For $150 Million  Forbes

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Executive Spotlight: Lamar Advertising Company's Jay Johnson  Greater Baton Rouge Business Report

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Social media urged to suspend political advertising  BBC News

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US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year  eMarketer

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The Problem of Political Advertising on Social Media  The New Yorker

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Apple's next big thing is advertising  AdNews

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EARLY SMI: October misses an expected lift in advertising spend  AdNews

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How to Invest in Digital Advertising  The Motley Fool

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One bright spot in Amazon's ugly quarter — its advertising business is growing like crazy  CNBC

It's Time For Some Honesty About (Online) Advertising - B&T
It's Time For Some Honesty About (Online) Advertising  B&T

Radio to TV, festive advertising volumes in India decline sharply: Report - Business Standard
Radio to TV, festive advertising volumes in India decline sharply: Report  Business Standard

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TikTok Is Running Ads Targeting Potential Facebook Advertisers  Adweek

Facebook Advertising: How to Choose the Best Campaign for Your Goal? - ChartAttack
Facebook Advertising: How to Choose the Best Campaign for Your Goal?  ChartAttack

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WPP comparable sales rise as advertising backs 2019 guidance  MarketWatch

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Data from Facebook Pay will power its advertising  TechHQ

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Online Influencers Tell You What to Buy, Advertisers Wonder Who's Listening  The Wall Street Journal

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Konga founder Sim Shagaya's earliest company, E-Motion Advertising acquired by Seyi Tinubu's Loatsad Promomedia  Techpoint Africa

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The Rundown: Advertisers mull how much digital advertising is too much - Digiday
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Truth in Advertising  Ms. Magazine

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