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16 Ways to Make Your Business Cards Unforgettable


Every time you hear someone say "May I have one of your business cards?" you should get excited. I know I do. That's because I LOVE my cards. I spent thousands of dollars on printing, several hours on designing and went through 10 different layouts until I got them right.

And it was all worth it.

A business card is an entrepreneur's best friend, his most valuable marketing tool and an essential element to becoming UNFORGETTABLE. Unfortunately, too many people have business cards that simply blend into the multitude of cookie cutter crap. And that's a shame, because a business card is more powerful than you think.

Of course, it's impossible to know this unless you actually have a card that's really, really good. Therefore, this article will examine The Four Corners of Unforgettable Business Cards:

1. Stacking Up
2. Standing Out
3. Creative Enhancement
4. Implementation

CORNER #1: How Does Your Card Stack Up?
Think back to the last trade show, networking event, seminar, convention, social hour or association meeting you attended. How did people react to your business card? Did they compliment its design? Quickly shove it into their pocket? Show it to someone else? Rip it up?

Whatever the response was, your card made some type of impression. But only the most creative, unique and memorable business cards make UNFORGETTABLE impressions. And those types of cards elicit reactions like?

If you've ever heard a compliment along those lines before, congrats! You're on the right track.

That reminds me of Gus. He and I sat next to each other at a sales seminar a few years ago. During the program, the facilitator asked the audience members to exchange cards and get to know each other. Gus's card was amazing: thick, colorful, double sided, bold, shiny and best of all, simple. (That was no surprise - he was in advertising!) But it was one of the best I'd ever seen. So we introduced ourselves, exchanged cards and talked for a few minutes. And that was about it. Nice guy, I thought.

Now, here's the cool part: although Gus and I didn't really keep in touch, I've never thrown his card away. I show it to everyone! In fact, I even use it as a prop in some of my networking workshops! His card was just that good.

Is yours that good? Keep that question in the back of your mind as you read on. Now let's move into the next section and find out why certain cards stand out more than others.

CORNER # 2: Standing Out
Recently I took 66 business cards I've collected over the years and spread them out on a table. I closed my eyes for 30 seconds, opened them and took note of which cards stood out the most. And here's what I noticed:

(To view a high quality image of this game of 66 Card Pick Up, go to http://hellomynameisscott.blogspot.com/2005/03/does-your-business-card-stand-out.html)

This was a valuable exercise in understanding UNFORGETTABLE business cards, and I recommend it to everyone. Try it out! Gather dozens of accumulated cards from your desk and discover which ones stand out. Oh, and don't forget to put your OWN card in the pile. You'll be amazed at what you see.

Or don't see.

CORNER #3: Creative and Unique Ways to Enhance Your Card
Now that you've analyzed your own card and have been exposed to a large quantity of other people cards, your mind should be swimming with new, creative ideas. This is the perfect time to brainstorm ways to enhance your card. So, grab a blank sheet of paper. Come up with as many ideas as possible. Let your creativity run wild! And to help you get started, here's a list of 16 creative ideas to make your business card UNFORGETTABLE:

1. Size or Shape - Rectangle, schmectangle. I've seen squares, circles, ovals and triangles. Each shape made a connection to the brand, and each shape stood out amidst the endless regression of the same old rectangles.

2. Chocolate Business Cards (yes, these DO exist) - Several companies have online catalogues for personalized chocolate cards. Expensive? Yes. Delicious? Probably. Memorable? You better believe it.

3. Trading Cards - If your company is team oriented, get trading cards with your "players" pictures and stats. Then encourage your customers and prospects to "collect all 12!"

4. Cartoons - Get a custom cartoon commissioned for the back of your card. It's cheap, royalty free and absolutely unique to your business.

5. Table/Chart - Include a mortgage loan interest table or some staggering statistics on the back. These are helpful reminders for the mathematically challenged and effective methods to position yourself as a resource.

6. Pop-Ups - Just like kid's books, some business cards can be printed as folded, pop-up cards. Talk about thinking three-dimensionally!

7. Credibility - The smartest thing I ever did to my business card was add color images of my two books. Instant credibility. And, I noticed an immediate change in the reactions from the people to whom I gave cards. One lady even said, "Scott, this is the coolest business card I've ever seen!" Money well spent.

8. Rubber Stamps - Buy 10 different customized rubber stamps for the backs of your cards. When someone asks for one just say "Pick a card, any card!"

9. Die Cutting - My friend Lisa works for the Rock Island Fire Dept. Her business card has a charred hole burnt right through the middle of every card! It looks incredibly real. And most printers offer this feature for a nominal feel. You can also specify various shapes, bite marks or hole sizes.

10. Recipe - If you work in an industry connected to food, kitchens or homes; include one of your favorite recipes on the back!

11. Material - Use leather, blinking or brail business cards (yes, these actually exist too!)

12. Language - If your business requires international travel, consider offering multiple languages, or print the phonetic spelling of a difficult to pronounce name.

13. Motivation - If you're the motivational type, include a famous quotation, bible verse or movie line that connects to your brand. And be sure to read it aloud when you give someone your card, it might just make their day!

14. Stickers - Print one side of your cards on adhesive label paper. This gives the recipient a peel off sticker for reminders, appointments or phone numbers.

15. Non-Cards - Who says a card has to be a card? After all, the first rule of creativity is "break all the rules!" I've seen million dollar bill cards, coin cards, even a banker in Boston who uses business cards that are actually miniature checks he tears off of a pad each time he gives one out! The possibilities are endless.

16. Double Up - Make your card "double" as something other than a card. For example, mine doubles as a business card AND a nametag. As a result, people stick it on their shirts all the time. Thanks for the free promotion!

CORNER #4: Implementation
Once you've come up with the layout for your new, creative, UNFORGETTABLE business card, there are only two things left to do: print 'em up and hand 'em out!

First, as you approach you printer, remember a few rules:

OK. Once you have your new cards in hand, keep a few final rules in mind:

"This is my business card. There are many others out there, but none of them are like mine - because there's nobody else like me. My business card is not a formality. It's not a piece of paper containing my name and contact information. And it's not another annoying thing to keep in my pocket. My business card is the most important networking tool that I own. It's a reflection of my personal brand and a bite-sized morsel of the mission of my business. I LOVE my business card. And I can't wait until somebody asks me for one. Because when they do, I will find a way to give that person value."

After you've face lifted your business card from unacceptable to unforgettable, I promise you will feel great. Your confidence will skyrocket. And from that moment on, every time someone asks, "May I have one of your business cards?" it will be like music to your ears.

© 2005 All Rights Reserved.

Scott Ginsberg is a professional speaker, "The World's Foremost Expert on Nametags" and the author of HELLO my name is Scott and The Power of Approachability. He helps people MAXIMIZE their approachability and become UNFORGETTABLE communicators - one conversation at a time. For more information contact Front Porch Productions at http://www.hellomynameisscott.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. January / 20 / 2020

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Female-targeted advertising, UW-Madison drinking culture factors in high female alcohol death rates  WAOW

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[Trends 2020] Here's What Will Redefine Outdoor Advertising  Entrepreneur

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Susan Estrich: Microtargeting affects not only advertising but politics tpp  Omaha World-Herald

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11 key Walmart executives who are leading its advertising business  Business Insider Nordic

Programmatic Advertising Is Driving Rapid Growth in Mobile Video - eMarketer
Programmatic Advertising Is Driving Rapid Growth in Mobile Video  eMarketer

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U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020  Adweek

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How Doubling Down on Addressable Technology Can Transform An Advertising Buy  Broadcasting & Cable

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Direct-response advertisers report some early success with Snapchat’s dynamic ads  Digiday

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Advertisers beg Google not to kill Chrome cookies without a plan B, warning it could hurt start-ups  CNBC

Former Tribune advertising director Smith dies | Local News - Citizentribune
Former Tribune advertising director Smith dies | Local News  Citizentribune

Tenn. lawmaker files bill allowing college athletes to be compensated for advertising - WMC
Tenn. lawmaker files bill allowing college athletes to be compensated for advertising  WMC

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Comscore Television Viewing Data Helps Predict Advertising Audience Decline  MarTech Series

Spotify's New Podcast Advertising Tool Had 'Major' Results for One Early Advertiser - The Motley Fool
Spotify's New Podcast Advertising Tool Had 'Major' Results for One Early Advertiser  The Motley Fool

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Is the Viral Non-Ad Ad the Future of Advertising?  The New York Times

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Lazy Advertising Thinking Is A Deadly Sin  Forbes

Amazon's Expanding Its Video-Advertising Business - The Motley Fool
Amazon's Expanding Its Video-Advertising Business  The Motley Fool

Some Super Bowl advertisers concerned Trump, Bloomberg ads could steal their thunder - NBC News
Some Super Bowl advertisers concerned Trump, Bloomberg ads could steal their thunder  NBC News

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Thomas E. Lister: Don't allow false political advertising  La Crosse Tomah Journal

Advertising As We Know It Is Dead - Forbes
Advertising As We Know It Is Dead  Forbes

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Out-of-home Advertising: Recent Market Activity have Created Attractive Opportunity - Press Release  Digital Journal

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Hypocrisy is at the heart of Facebook’s refusal to ban false political advertising  The Guardian

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Should Massachusetts ban billboards advertising marijuana products?  The Boston Globe

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Scoop: Cargo pivots to car-top advertising, does layoffs  Axios

Your Digital Detox May Be Toxic for Advertising - The New York Times
Your Digital Detox May Be Toxic for Advertising  The New York Times

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Winterberry Group Research Finds US Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020, up More Than Seven Percent Over 2019  MarTech Series

YouTube overhauls advertising, data collection on kids content - The Washington Post
YouTube overhauls advertising, data collection on kids content  The Washington Post

Hulu gets creative in effort to reinvent TV for streaming - AdAge.com
Hulu gets creative in effort to reinvent TV for streaming  AdAge.com

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Study: Tinder, Grindr And Other Apps Share Sensitive Personal Data With Advertisers  NPR

Chipotle Won the Advertising Battle Last Quarter - QSR magazine
Chipotle Won the Advertising Battle Last Quarter  QSR magazine

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Legislation would allow student athletes to sign advertising contracts  WREG NewsChannel 3

Animal Crossing: New Horizons advertising going up at Walmart - GoNintendo
Animal Crossing: New Horizons advertising going up at Walmart  GoNintendo

What Amazon Advertising Will Look Like in 2020 - Adweek
What Amazon Advertising Will Look Like in 2020  Adweek

Inside the Biggest 2020 Advertising War Against Trump - The New York Times
Inside the Biggest 2020 Advertising War Against Trump  The New York Times

NBC’s Peacock Enlists Advertisers and Cable Companies in Marketing Push - Wall Street Journal
NBC’s Peacock Enlists Advertisers and Cable Companies in Marketing Push  Wall Street Journal

Facebook Revises Rules On Political Advertising - NPR
Facebook Revises Rules On Political Advertising  NPR

Trump knocks 'mini Mike Bloomberg' over health care, 'false advertising' | TheHill - The Hill
Trump knocks 'mini Mike Bloomberg' over health care, 'false advertising' | TheHill  The Hill

Global Blockchain in Media, Advertising, and Entertainment Market Development And Trends Forecasts Report 2020-2026 – Dagoretti News - Dagoretti News
Global Blockchain in Media, Advertising, and Entertainment Market Development And Trends Forecasts Report 2020-2026 – Dagoretti News  Dagoretti News

Facebook’s revised political advertising policy doubles down on division - The Verge
Facebook’s revised political advertising policy doubles down on division  The Verge

Is traditional print advertising dying? - Business Day
Is traditional print advertising dying?  Business Day

Facebook Advertising in 2021 Report - eMarketer - Business Insider UK
Facebook Advertising in 2021 Report - eMarketer  Business Insider UK

Majority of Advertisers Used Advanced TV Solutions in 2019, New Survey Finds - MarTech Series
Majority of Advertisers Used Advanced TV Solutions in 2019, New Survey Finds  MarTech Series

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Cloud Advertising Market – Market Data, Industry Analysis, Size, & Share 2016 – 2022 – Dagoretti News  Dagoretti News

Company pitches real revenue from virtual advertising - My Citizens News
Company pitches real revenue from virtual advertising  My Citizens News

Twitter Sorry for Helping Advertisers Reach Homophobes - Advocate.com
Twitter Sorry for Helping Advertisers Reach Homophobes  Advocate.com

New Subway boss John Chidsey seizes control of ad budget - New York Post
New Subway boss John Chidsey seizes control of ad budget  New York Post

Microsoft Advertising to deprecate average position after all - Search Engine Land
Microsoft Advertising to deprecate average position after all  Search Engine Land

Contextual Advertising Market in 2020: Global Industry Growth Analysis, Size, Share, Future Trends, Segmentation, Demands and Top Players Updates by Forecast to 2025 – Dagoretti News - Dagoretti News
Contextual Advertising Market in 2020: Global Industry Growth Analysis, Size, Share, Future Trends, Segmentation, Demands and Top Players Updates by Forecast to 2025 – Dagoretti News  Dagoretti News

Microsoft Advertising launches sweepstakes for advertisers - Search Engine Land
Microsoft Advertising launches sweepstakes for advertisers  Search Engine Land

36 of Madison Avenue's rising advertising stars under 36 - Business Insider Nordic
36 of Madison Avenue's rising advertising stars under 36  Business Insider Nordic

Spotify to Suspend Political Advertising - Wall Street Journal
Spotify to Suspend Political Advertising  Wall Street Journal

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Can revenue-hungry retailers rise to meet digital advertising's opportunity?  Marketing Dive

CenturyLink Settles a Case for Deceptive Advertising - Cord Cutters News, LLC
CenturyLink Settles a Case for Deceptive Advertising  Cord Cutters News, LLC

YouTube advertisers blindsided by climate change denial videos - The Verge
YouTube advertisers blindsided by climate change denial videos  The Verge

The Decade in Advertising - Slate
The Decade in Advertising  Slate

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W2O acquires advertising, medical education firm 21Grams - Agencies - MM&M  Medical Marketing and Media

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The Pitch: Advertising and marketing news for 1.14.20  RichmondBizSense

Amazon challenges Google and Facebook's hold on digital ad market - AdAge.com
Amazon challenges Google and Facebook's hold on digital ad market  AdAge.com

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Multiple platforms of advertising now, says Goa's ad veteran - The Navhind Times
Multiple platforms of advertising now, says Goa's ad veteran  The Navhind Times

Responsive search ads available globally in all Microsoft Advertising interfaces - Search Engine Land
Responsive search ads available globally in all Microsoft Advertising interfaces  Search Engine Land

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Video is now more lucrative for Chinese advertisers than news sites  Abacus

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Jan 18 | Win FREE Advertising Package for a Year!!! | Danbury  Patch.com

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News Corp Sells Video-Advertising Startup Unruly  Wall Street Journal

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New advertising manager for Umco 'Home' brands  Niche Publishing Network

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Quibi video startup explained: Marketing, revenue, execs, advertising  Business Insider

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Television’s Biggest Advertisers Spent Almost $10 Billion in 2019  Adweek

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UK publishers losing digital ad revenue due to content 'blacklists'  The Guardian

Fox relies on Trump, Bloomberg Super Bowl advertising, which stands out from other advertisers - themediatimes
Fox relies on Trump, Bloomberg Super Bowl advertising, which stands out from other advertisers  themediatimes

Verizon's Super Bowl advertising focuses on 5G - Daily Gaming Worlld
Verizon's Super Bowl advertising focuses on 5G  Daily Gaming Worlld

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Standard text ads will live on a bit longer, Microsoft Advertising says  Search Engine Land

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Waitrose slammed for advertising eggs before a VEGAN cooking show  Daily Mail

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5 Can’t-Miss Benefits of Native Advertising  G2

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Apple iOS 13: Is Advertisers’ Worst Nightmare Coming True?  Forbes

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2019’s U.S. TV advertising trends across Amazon, Apple, Google, Facebook, and Microsoft  VentureBeat

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Waitrose apologises for offending vegans by advertising meat and dairy during ITV's first plant-based cooking show  The Telegraph

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Move and win roundup: Week of January 20, 2020 | Advertising  Campaign Asia-Pacific

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From internet to billboards, Ukraine's advertising market continues to grow  Kyiv Post

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Facebook enables disinformation with advertising policy | Columns  Effingham Daily News

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Television Advertising Market Industry Analysis, Trend and Growth, 2016 – 2024 – Dagoretti News  Dagoretti News

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Facebook rethinks plan to insert ads into WhatsApp  Campaign Asia-Pacific

US advertising spending will increase to nearly $ 390 billion in 2020 - Adweek - Mash Viral
US advertising spending will increase to nearly $ 390 billion in 2020 - Adweek  Mash Viral

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Microsoft Advertising’s PromoteIQ integration for retailers, brands is now in beta  Search Engine Land

The Duke of Wellington is advertising for a '100 per cent trustworthy' steward - Daily Mail
The Duke of Wellington is advertising for a '100 per cent trustworthy' steward  Daily Mail

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Google and Facebook advertisers losing billions through malicious click bots  Telegraph.co.uk

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Marketing is no longer just brand and advertising, it's more about consumer experience, says Gaurav Ajmera of Oyo  Best Media Info

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What Will It Take For Addressable Advertising to Come to Fruition? [VIDEO]  TVRev

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Video sites now more attractive than news sites for online advertisers in China  Tech in Asia

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TikTok explores curated content feed to lure advertisers  Financial Times

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Spotify will use everything it knows about you to target podcast ads  The Verge

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Advertising Market in 2020: Global Industry Growth Analysis, Size, Share, Future Trends, Segmentation, Demands and Top Players Updates by Forecast to 2024 – Dagoretti News  Dagoretti News

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Dating apps need women. Advertisers need diversity. AI companies offer a solution: fake people  Seattle Times

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Outdoor Advertising Market in 2020: Global Industry Growth Analysis, Size, Share, Future Trends, Segmentation, Demands and Top Players Updates by Forecast to 2024 – Dagoretti News  Dagoretti News

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Lamar Advertising (NASDAQ:LAMR) Stock Rating Upgraded by ValuEngine  Riverton Roll

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Scottish firm Good-Loop trying to change way we see advertising  The National

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Maryland lawmakers propose tax on digital advertising revenue  MNE Tax

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I'm A Celebrity hands Ten another advertising demographic win as a second star is booted from the jungle  mUmBRELLA*

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Get ready to be bombarded with 2020 Census ads  Pittsburgh Post-Gazette

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Facebook backtracks on plans to monetise WhatsApp with advertising  MobileMarketing Magazine

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