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Imprinted Promotional Items - Their Many Marketing Applications


There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special. Knowing all the uses for these nifty items, often called "swag," will open up many opportunities for your place of business.

Advertising Specialties

Look around you. You can probably count on two hands the number of items in your office or home that are etched, engraved or printed with someone's name- magnets, key chains, coffee mugs, calendars, rulers and note cubes. Oh, and how could we forget the pen or stress ball? These items were most likely given to you at no cost at a business you frequent, or perhaps were even sent to you. These are often given out at trade shows, seminars and other events open to the public. Even the businesses that have booths at the county fair have these types of giveaways. And, some businesses just have them out in their reception area. Others, like schools, may hand out pens, folders and lanyards at orientations and open houses. This marketing tool not only builds recognition but also is a way to gain your repeat business.

Business Gifts

Many of the above type of items are also used as business/corporate gifts. Items under this category sometimes also fall under higher price ranges too such as insulated travel mugs, clocks, messenger bags, polo shirts, fleece blankets, paper weights and more. These are generally sent to clients and vendors of a business to show their appreciation. They can be sent around the holidays, given out at receptions or just sent around an event specific to the company sending them. According to a Baylor University study, over half of the companies in America take part in this practice, and 68% of them find them to be very effective in helping achieve their business objectives. Some more reasons for business gifts: thanking customers, developing business and recognizing employees.

Premiums

Sometimes promotional items aren't free. But, the customer is not exactly paying for them either. Welcome to the world of premiums! If you sign up for this, you'll get this for free! And, this gimmick works! Have you ever donated to a charitable organization (like the Sierra Club) for a free newsletter subscription and t-shirt? Have you ever applied for a credit card to get an umbrella? Have you ever pledged to your local PBS station during a membership campaign for a Sesame Street plush toy? Or, have you ever switched banks to get a free beach blanket, or signed up for a health club for a free gym bag? These are just an inkling of ways companies use premiums to win your business. Premiums are basically promotional products used as an incentive to gain your business. Many times, the item is not given until an obligation us fulfilled. So, if your company is seeking membership, subscriptions or even sales, attaching a premium is a smart way to attract new business!

Recognition Awards

Sometimes promotional items are created solely for inside purposes, such as the case with recognition awards. These can range from plaques and pins to jackets and messenger bags, and many other types of gifts. These can be used for reaching and exceeding goals, perfect attendance, leadership qualities, promotions, inside contests and much more. Unlike ad specialties and premiums, which cater to the public, these cater to employees to motivate and boost morale within the place they work. While the recognition may mean more than the actual item, it serves as a reminder of accomplishments. When others see someone with an award, their own performance may increase. In a way, a recognition award is sort of like a premium after all- there is an incentive to earn one.

Other Uses

Sometimes promotional items are given out to customers as prizes as events. This is similar to recognition awards, only these are usually smaller ticket items given to random customers. An example would be a special sale or promotion where people can enter to win at the store, perhaps there is a grand prize of a big-ticket item and runner-ups will be selected to win imprinted prizes donning your logo. Also, items like inflatables (balloons and other shapes) will draw attention to a business and are indeed considered promotional items. Also, everybody has seen items with logos up for sale in gift shops- think tourist attraction, or gift shops at the end of a company tour (Hershey, Crayola factory, etc). These are still promotional items, but are considered souvenirs and are bought my consumers. Shot glasses, pint glasses, mugs, license plate frames, bumper stickers, salt and pepper shakers and more can fall in to this category!

Cindy Carrera is a freelance creative author who's written numerous articles about PR including: business promotional items, custom promotional products and wholesale promotional items.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. November / 16 / 2019

Twitter to Restrict How Certain Advertisers Target Users - The Wall Street Journal
  1. Twitter to Restrict How Certain Advertisers Target Users  The Wall Street Journal
  2. Twitter Outlines Political Advertising Ban but Enforcement Details Lacking  TheStreet.com
  3. Twitter details political advertising ban, says issue ads allowed  Las Vegas Review-Journal
  4. How Google's New Advertising Policy Trumps Twitter And Facebook's 2020 Approach  Grit Daily
  5. Twitter unveils final details for political ad ban, but it's still looking murky  CNBC
  6. View full coverage on Google News

8 online advertising risks your agency must be prepared for - AdAge.com
8 online advertising risks your agency must be prepared for  AdAge.com

How Effective Is Facebook Advertising? - Mother Jones
How Effective Is Facebook Advertising?  Mother Jones

Google to Restrict User Information It Gives Advertisers - The Wall Street Journal
Google to Restrict User Information It Gives Advertisers  The Wall Street Journal

Apple Stock Gets Price-Target Hikes As Advertising Business Touted - Investor's Business Daily
Apple Stock Gets Price-Target Hikes As Advertising Business Touted  Investor's Business Daily

Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote - Search Engine Land
Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote  Search Engine Land

TripAdvisor Journeys Into Non-Travel Advertising - AdExchanger
TripAdvisor Journeys Into Non-Travel Advertising  AdExchanger

Truck advertising CT2030 outside the Capitol paid for by labor union - Yankee Institute
Truck advertising CT2030 outside the Capitol paid for by labor union  Yankee Institute

The Irresistible Visual Power of Urban Advertising - CityLab
The Irresistible Visual Power of Urban Advertising  CityLab

Advertising & Sponsorship Sales Marketing Manager - cynopsis.com
Advertising & Sponsorship Sales Marketing Manager  cynopsis.com

25 Fascinating Years of Digital Advertising [Infographic] - Social Media Today
25 Fascinating Years of Digital Advertising [Infographic]  Social Media Today

Trivago’s Incoming CEO Gets Busy Tweaking Its Advertising Strategy - Skift
Trivago’s Incoming CEO Gets Busy Tweaking Its Advertising Strategy  Skift

Mobile Advertising Needs More Than Just 5G - MarTech Series
Mobile Advertising Needs More Than Just 5G  MarTech Series

Global Online Advertising Market Outlook 2019-2025: Google, Baidu, Amazon, Microsoft - Eastlake Times
Global Online Advertising Market Outlook 2019-2025: Google, Baidu, Amazon, Microsoft  Eastlake Times

Miller Advertising Agency, Inc. / Legals - Ad from 2019-11-15 | Legal Services - nwitimes.com
Miller Advertising Agency, Inc. / Legals - Ad from 2019-11-15 | Legal Services  nwitimes.com

Walmart is rolling out tools and API to grab Amazon advertisers - Business Insider
Walmart is rolling out tools and API to grab Amazon advertisers  Business Insider

Consolidation rocks WPP, Amazon's next advertising star, and the story behind Taboola and Outbrain's tie-up - Business Insider
Consolidation rocks WPP, Amazon's next advertising star, and the story behind Taboola and Outbrain's tie-up  Business Insider

CCPA's Uncertain Effect on Digital Advertising | Ballard Spahr LLP - JD Supra
CCPA's Uncertain Effect on Digital Advertising | Ballard Spahr LLP  JD Supra

5G Will Reshape Advertising Data - AdExchanger
5G Will Reshape Advertising Data  AdExchanger

Don’t abandon traditional in-home advertising channels, they still work - Marketing Land
Don’t abandon traditional in-home advertising channels, they still work  Marketing Land

Friday Sector Laggards: Rental, Leasing, & Royalty, Advertising Stocks - Nasdaq
Friday Sector Laggards: Rental, Leasing, & Royalty, Advertising Stocks  Nasdaq

Tencent Earnings Drop 13% as Rivals Intrude on Advertising Territory - The Wall Street Journal
Tencent Earnings Drop 13% as Rivals Intrude on Advertising Territory  The Wall Street Journal

Global Programmatic Advertising Display Market Benefits, Forthcoming Developments, Business Opportunities & Future Investments to 2025 | AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul - Eastlake Times
Global Programmatic Advertising Display Market Benefits, Forthcoming Developments, Business Opportunities & Future Investments to 2025 | AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul  Eastlake Times

2020 US Local Advertising Expected To Top $161 Billion - AList
2020 US Local Advertising Expected To Top $161 Billion  AList

SEC Proposes Amending Investment Adviser Solicitation And Advertising Rules - Corporate/Commercial Law - United States - Mondaq News Alerts
SEC Proposes Amending Investment Adviser Solicitation And Advertising Rules - Corporate/Commercial Law - United States  Mondaq News Alerts

The Apprentice Episode 7: Advertising Task (Re-branding Finland) - Key Business Lessons for Entrepreneurs - Forbes
The Apprentice Episode 7: Advertising Task (Re-branding Finland) - Key Business Lessons for Entrepreneurs  Forbes

Microsoft Advertising Sends Some Customers Halloween Treats - Search Engine Roundtable
Microsoft Advertising Sends Some Customers Halloween Treats  Search Engine Roundtable

Cynopsis Media Presents: Advanced TV Advertising and the New Power of Local - cynopsis.com
Cynopsis Media Presents: Advanced TV Advertising and the New Power of Local  cynopsis.com

Kenshoo Integrate with Oracle Data Cloud, Enhances Advertising Relevance on Social Platforms - MarTech Advisor
Kenshoo Integrate with Oracle Data Cloud, Enhances Advertising Relevance on Social Platforms  MarTech Advisor

Rapid TV News - Addressable advertising set to rocket - Rapid TV News
Rapid TV News - Addressable advertising set to rocket  Rapid TV News

Google Will Restrict User's Data to Advertisers - Security Magazine
Google Will Restrict User's Data to Advertisers  Security Magazine

All About 'Fellow,' VB&P's Community App for Women in Advertising - Muse by Clio
All About 'Fellow,' VB&P's Community App for Women in Advertising  Muse by Clio

Advertising ROI Improving For Digital's 'Big 5,' But Is It Sustainable? 11/14/2019 - MediaPost Communications
Advertising ROI Improving For Digital's 'Big 5,' But Is It Sustainable? 11/14/2019  MediaPost Communications

Public-funded Oroville Dam advertising called ‘propaganda.’ Here’s how much it cost - Sacramento Bee
Public-funded Oroville Dam advertising called ‘propaganda.’ Here’s how much it cost  Sacramento Bee

Tories spend thousands on targeted advertising in Boris Johnson's seat - New Statesman
Tories spend thousands on targeted advertising in Boris Johnson's seat  New Statesman

Final H-2B rule would no longer require advertising of jobs in newspapers - Staffing Industry Analysts
Final H-2B rule would no longer require advertising of jobs in newspapers  Staffing Industry Analysts

Addressable advertising takes hold in all areas - Rethink Research
Addressable advertising takes hold in all areas  Rethink Research

Apple's ad agency has layoffs as the company beefs up its in-house ads group - CNBC
Apple's ad agency has layoffs as the company beefs up its in-house ads group  CNBC

The Advertising Industry Has a Problem: People Hate Ads - The New York Times
The Advertising Industry Has a Problem: People Hate Ads  The New York Times

Globo Loses Share of Official Advertising Funds under Bolsonaro Administration - The Rio Times
Globo Loses Share of Official Advertising Funds under Bolsonaro Administration  The Rio Times

Bloomberg to pour $100M into online advertising campaign attacking President Trump - Yahoo News
Bloomberg to pour $100M into online advertising campaign attacking President Trump  Yahoo News

Kubient Launches Audience Cloud, An Open Marketplace Advertising - AiThority
Kubient Launches Audience Cloud, An Open Marketplace Advertising  AiThority

MILLER ADVERTISING AGENCY INC - Ad from 2019-11-15 | Office Services - Bloomington Pantagraph
MILLER ADVERTISING AGENCY INC - Ad from 2019-11-15 | Office Services  Bloomington Pantagraph

Global Indoor Location-based Search and Advertising Market - Segmented By Application, Type, Product - Growth, Trends & Forecast (2019 - 2024) - Tech Estate Today
Global Indoor Location-based Search and Advertising Market - Segmented By Application, Type, Product - Growth, Trends & Forecast (2019 - 2024)  Tech Estate Today

EDO and Toyota Partner for Cutting-Edge TV Advertising - AiThority
EDO and Toyota Partner for Cutting-Edge TV Advertising  AiThority

Data from Facebook Pay will power its advertising - TechHQ
Data from Facebook Pay will power its advertising  TechHQ

Executive Spotlight: Lamar Advertising Company's Jay Johnson - Greater Baton Rouge Business Report
Executive Spotlight: Lamar Advertising Company's Jay Johnson  Greater Baton Rouge Business Report

New York Times Co. Advertising Drops as ‘Turbulence’ Hits Digital Market - The New York Times
New York Times Co. Advertising Drops as ‘Turbulence’ Hits Digital Market  The New York Times

Here’s the Army’s Next Big Advertising Campaign - Military.com
Here’s the Army’s Next Big Advertising Campaign  Military.com

The Pitch: Advertising and marketing news for 11.12.19 - RichmondBizSense
The Pitch: Advertising and marketing news for 11.12.19  RichmondBizSense

As the pay TV bundle unravels, advertisers should stick to sports - AdAge.com
As the pay TV bundle unravels, advertisers should stick to sports  AdAge.com

Digiday Research: Marketers are increasingly advertising on retail sites - and not just Amazon - Digiday
Digiday Research: Marketers are increasingly advertising on retail sites - and not just Amazon  Digiday

State investigating marijuana advertising at Lewiston Colisée - Kennebec Journal & Morning Sentinel
State investigating marijuana advertising at Lewiston Colisée  Kennebec Journal & Morning Sentinel

ETHICMARK® Winners: “Carrefour” and “Nature Now” Best Advertising Campaigns For 2019 - CSRwire.com
ETHICMARK® Winners: “Carrefour” and “Nature Now” Best Advertising Campaigns For 2019  CSRwire.com

Lawmaker Probes Facebook Advertisement Ban of Anti-China News Site - Washington Free Beacon
Lawmaker Probes Facebook Advertisement Ban of Anti-China News Site  Washington Free Beacon

Social Media Influencers are Earning Big Bucks Thanks to Advertising Boom - Latin Post
Social Media Influencers are Earning Big Bucks Thanks to Advertising Boom  Latin Post

Club for Growth extends advertising against House Dems over impeachment | TheHill - The Hill
Club for Growth extends advertising against House Dems over impeachment | TheHill  The Hill

Addressable advertising boom across all regions and platforms - Broadband TV News
Addressable advertising boom across all regions and platforms  Broadband TV News

Metro, Which Couldn't Explain Its Advertising Guidelines, May Sell Naming Rights to Its Stations - Washingtonian
Metro, Which Couldn't Explain Its Advertising Guidelines, May Sell Naming Rights to Its Stations  Washingtonian

Sinclair leads $10.3M investment in rideshare advertising startup Octopus - TechCrunch
Sinclair leads $10.3M investment in rideshare advertising startup Octopus  TechCrunch

Social media urged to suspend political advertising - BBC News
Social media urged to suspend political advertising  BBC News

Bernie Sanders Is Flush With Cash. Here’s How He Plans to Spend It. - The New York Times
Bernie Sanders Is Flush With Cash. Here’s How He Plans to Spend It.  The New York Times

Danish tribunal finds advertising companies fixed discounts - GCR - Global Competition Review
Danish tribunal finds advertising companies fixed discounts - GCR  Global Competition Review

Do advertisements on the side of vans and trucks violate Vermont billboard ban? - Burlington Free Press
Do advertisements on the side of vans and trucks violate Vermont billboard ban?  Burlington Free Press

US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year - eMarketer
US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year  eMarketer

Kansas Legislature will be asked to repeal ban on raw milk advertising - Food Safety News
Kansas Legislature will be asked to repeal ban on raw milk advertising  Food Safety News

5 Amazon advertising execs who could replace Seth Dallaire - Business Insider
5 Amazon advertising execs who could replace Seth Dallaire  Business Insider

Beware of false Social Security or Medicare advertisements - Middlesboro Daily News - The Middlesboro Daily News
Beware of false Social Security or Medicare advertisements - Middlesboro Daily News  The Middlesboro Daily News

Twitter, the RC Cola of campaign advertising, will no longer accept campaign ads - The Washington Post
Twitter, the RC Cola of campaign advertising, will no longer accept campaign ads  The Washington Post

Roku Doubles Down on Advertising Tech - Motley Fool
Roku Doubles Down on Advertising Tech  Motley Fool

Missing a big audience, Walmart’s streaming video play, Vudu, has struggled to win over advertisers - Digiday
Missing a big audience, Walmart’s streaming video play, Vudu, has struggled to win over advertisers  Digiday

Podcast Industry Grapples With the Prospect of Automated Ads - The Wall Street Journal
Podcast Industry Grapples With the Prospect of Automated Ads  The Wall Street Journal

Ten of the Most Well-Known British Christmas Advertisements - Anglotopia.net
Ten of the Most Well-Known British Christmas Advertisements  Anglotopia.net

CNPA Advertising Service - Ad from 2019-11-13 | Other - Santa Maria Times
CNPA Advertising Service - Ad from 2019-11-13 | Other  Santa Maria Times

Robert F. Kennedy Jr. is the single leading source of anti-vax ads on Facebook - Ars Technica
Robert F. Kennedy Jr. is the single leading source of anti-vax ads on Facebook  Ars Technica

Google Considers Changing Its Political Advertising Policy - Bloomberg
Google Considers Changing Its Political Advertising Policy  Bloomberg

The Rise of Advertising on Ecommerce Marketplaces: 5 Tips to Get Ahead - Search Engine Journal
The Rise of Advertising on Ecommerce Marketplaces: 5 Tips to Get Ahead  Search Engine Journal

Lawsuit Against Facebook Uses Public Accommodation Law to Challenge Advertising - Forbes
Lawsuit Against Facebook Uses Public Accommodation Law to Challenge Advertising  Forbes

Famous beer sign in Blackpool will remain despite new advertising laws - Cork Beo
Famous beer sign in Blackpool will remain despite new advertising laws  Cork Beo

Here's why Facebook dominates in digital advertising - Fox Business
Here's why Facebook dominates in digital advertising  Fox Business

Android is investigated as antitrust probe of Google's search and advertising businesses expands - Daily Mail
Android is investigated as antitrust probe of Google's search and advertising businesses expands  Daily Mail

Roku Is Acquiring The Video Advertising Platform Dataxu For $150 Million - Forbes
Roku Is Acquiring The Video Advertising Platform Dataxu For $150 Million  Forbes

Why Twitter’s New Restrictions on Political Advertising Make No Sense - National Review
Why Twitter’s New Restrictions on Political Advertising Make No Sense  National Review

TikTok is reportedly trying to poach advertisers from Facebook as the rivalry between the companies heats up - Business Insider
TikTok is reportedly trying to poach advertisers from Facebook as the rivalry between the companies heats up  Business Insider

How This Season's Late Thanksgiving Impacts Retail Advertising - AdExchanger
How This Season's Late Thanksgiving Impacts Retail Advertising  AdExchanger

The Problem of Political Advertising on Social Media - The New Yorker
The Problem of Political Advertising on Social Media  The New Yorker

Christian Dad Lashes Out After Kid Brings Home Flyer Advertising Free Condoms - Friendly Atheist - Patheos
Christian Dad Lashes Out After Kid Brings Home Flyer Advertising Free Condoms  Friendly Atheist - Patheos

S3 Advertising secures £2.4m MBO loan from Caple - Prolific London
S3 Advertising secures £2.4m MBO loan from Caple  Prolific London

Politics will drive billions in local advertising spending in 2020: Report - Fox Business
Politics will drive billions in local advertising spending in 2020: Report  Fox Business

One bright spot in Amazon's ugly quarter — its advertising business is growing like crazy - CNBC
One bright spot in Amazon's ugly quarter — its advertising business is growing like crazy  CNBC

Online Influencers Tell You What to Buy, Advertisers Wonder Who's Listening - The Wall Street Journal
Online Influencers Tell You What to Buy, Advertisers Wonder Who's Listening  The Wall Street Journal

Advertising restrictions frustrate Salmon Arm cannabis retailers - Ice Central
Advertising restrictions frustrate Salmon Arm cannabis retailers  Ice Central

How top health websites are sharing sensitive data with advertisers - Financial Times
How top health websites are sharing sensitive data with advertisers  Financial Times

How to Invest in Digital Advertising - The Motley Fool
How to Invest in Digital Advertising  The Motley Fool

WPP comparable sales rise as advertising backs 2019 guidance - MarketWatch
WPP comparable sales rise as advertising backs 2019 guidance  MarketWatch

So you want to be T.C. Bear? The Minnesota Twins advertising for a new mascot - Minneapolis Star Tribune
So you want to be T.C. Bear? The Minnesota Twins advertising for a new mascot  Minneapolis Star Tribune

Tech industry should not be deciding on political advertising - Financial Times
Tech industry should not be deciding on political advertising  Financial Times

General election: The Independent needs you to send us any political advertising you see on Facebook - The Independent
General election: The Independent needs you to send us any political advertising you see on Facebook  The Independent

Deadpool and Old Navy snap up top accolades at The Drum Digital Advertising Awards US 2019 - The Drum
Deadpool and Old Navy snap up top accolades at The Drum Digital Advertising Awards US 2019  The Drum

WFDB joins forces with DPA to counter “negative advertising” from lab-grown diamond sector - Professional Jeweller
WFDB joins forces with DPA to counter “negative advertising” from lab-grown diamond sector  Professional Jeweller

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