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How To Write Kick-Ass, Profit Pulling Adverts For Your Business?


Doesn't that just grab you by the eyeballs and make you stop dead in your tracks? I mean it's a little harsh - grammatically speaking - but holy smokes, it does it have 'stopping power'...

Now I'll share with you a few secrets for creating good adverts. So let's dive right in because we're all busy people ;-)

First you need to be introduced AIDA.

- A stands for ATTENTION, as in get some or you lose your chance
- I stands for INTEREST, as in now keep me interested.
- D stands for DESIRE, as in ok, make me want what you've got.
- A stands for ACTION, because people need to take some for things to happen.

Got it? That's all there is to it?Easy right?

If it were that easy we'd all be rich and you wouldn't need marketing consultants like me. Truthfully, just invest a few thousand hours studying, read all the classic books on advertising that date as far back as 1920 (when advertising really became a science) and you'll have the subject down cold.

And on the off-chance you don't have that much free time, I'll give you some wickedly powerful pointers that will let you leapfrog over the other guys. So let's begin?

Headlines R Us (or is that You?)

It all starts with a headline. You know, the first thing the prospect sees. The title at the top of the page, that's the headline. The first few words they hear on the radio, that's a 'headline' too. Take this article for example, the headline was the first thing you saw. A good headline can almost stand alone and you just 'get it'. It's an advert for the advert.

Studies have shown the headline results in approximately 80% of the results. So the headline makes all the difference. In one test a changed headline improved response over 2000% (over 21 times!)

Here's an example of a really bad headline? YOUR COMPANY NAME

That's right, your company name is not a good headline. In fact your name, your contact details, how long you've been in business and all those other boring bits of data you often put at the top of adverts, is a waste of time?and money UNTIL the prospect wants to know who you are - only then are they important.

Next...Make Them An Offer They Can't Refuse

Then you have to make a good offer. Don't beat around the bush. People are busy, your headline stopped them, now they're looking - so make your pitch. Give them the best you've got. Make them an offer they can't refuse?

Describe the benefits of having your product or service in a way that the prospect can experience. Don't focus on the specific features - focus on benefits. People buy benefits. Here's an example:

[Feature] 1/4 Inch Masonry Drill Bit.

[Benefit] 1/4 Inch hole... Probably to hang a picture - so the real benefit was admiring the picture or proving to your spouse that you really are handy around the home...

Finally...Action!

And once you've helped them see themselves experiencing your product or service tell them what you want them to do - call, click or visit today. Or words to that effect. Remember, advertising that does anything other than sell is a waste of money for most of us - brand advertising is expensive.

Darn it...I've run out of time.

Because headlines are so critical to the success of your adverts I wanted to sign-off with this formula for a good headline: SINC (Self Interest, Curiosity & News).

If you can make the headline show the reader what's in it for them, make them curious to read more, and share something newsworthy you've likely got a winner on your hands.

Remember, the money is ALWAYS in the headline.

JAMES C. BURCHILL is a 20-year veteran entrepreneur and information technology executive who now provides strategic marketing consulting services to a select group of clients. He is a published author, a passionate advocate of technology and the Internet, as well as an avid study of classical advertising and marketing strategies (which he uses during 'Internet alchemy' experiments.) James is an expert in information and data management, Internet marketing and online networking. A self confessed 'information and technology enthusiast', James brings a wide range of valuable skills to any venture. Of singular note is James' ability to assimilate complex subject matter and produce clean clear 'easy-to-understand' messages. James has been interviewed many times and caused quite the media buzz when a client 'double-dog-dared' him to prove you can get front page coverage for $0. The details and that 'dumb stunt' are now part of eBay legend. Currently James lives in Ontario, Canada with his wife and family, their Siamese cat and one very nervous fish. Visit http://www.JamesBurchill.com for details.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. December / 11 / 2018

Facebook testing search advertising as new revenue stream - Seeking Alpha
Facebook testing search advertising as new revenue stream  Seeking Alpha

Facebook (FB +0.6%) is starting to test search ads, from its search bar and in Marketplace, in the U.S. and Canada. That squares off against AdWords from f.


This new deep fake video is both advertising and art - Fast Company
This new deep fake video is both advertising and art  Fast Company

Award-winning British artist Gillian Wearing created a deep fake video of herself as part of her exhibition at the Cincinnati art Museum.


What you need to know in advertising today - Business Insider
What you need to know in advertising today  Business Insider

Everything that you need to know in advertising today, from growing mobile ad fraud problems to WPP's three-year restructuring plan.


Lamar Advertising toy drive shopping spree in Pensacola - WKRG News 5
Lamar Advertising toy drive shopping spree in Pensacola  WKRG News 5

Representatives with Lamar Advertising, a sponsor of the Magical Christmas Toy Drive, shopped Monday afternoon with News 5's Drexel Gilbert and Cody Long ...


VIDEO: Lamar Advertising toy drive shopping spree in Pensacola - WKRG News 5
VIDEO: Lamar Advertising toy drive shopping spree in Pensacola  WKRG News 5

Representatives with Lamar Advertising, a sponsor of the Magical Christmas Toy Drive, shopped Monday afternoon with News 5's Drexel Gilbert and Cody Long ...


Advertising Sales Director - IntraFish
Advertising Sales Director  IntraFish

IntraFish Media is the world's leading seafood news and information provider. With a dedication to independent journalism, IntraFish has grown its audience ...


Charleston, SC based Advertising Agency, VIP Marketing & Advertising Named as a Leading Branding Agency in the United States for 2018 by Clutch - PRNewswire
Charleston, SC based Advertising Agency, VIP Marketing & Advertising Named as a Leading Branding Agency in the United States for 2018 by Clutch  PRNewswire

CHARLESTON, S.C., Dec. 11, 2018 /PRNewswire/ -- Washington, DC-based Clutch Co. announced the Leading Branding Agencies in the US for 2018.


The End Of Advertising? 12/10/2018 - MediaPost Communications
The End Of Advertising? 12/10/2018  MediaPost Communications

Media companies have thrived by giving away *content* and then selling the purveyors of goods and services the opportunity to hawk their wares on the pages of ...


How blockchain could change the advertising industry - The Enterprisers Project
How blockchain could change the advertising industry  The Enterprisers Project

Digital advertising fraud costs the industry billions. Blockchain offers possible relief – and lessons for other industries.


4 Ways Agencies Can Be More Transparent in Their Advertising - Adweek
4 Ways Agencies Can Be More Transparent in Their Advertising  Adweek

It's been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies' feet to the fire, demanding clarity ...


WPP advertising group to cut 3,500 jobs in £300m restructuring - The Guardian
WPP advertising group to cut 3,500 jobs in £300m restructuring  The Guardian

WPP is to cut 3,500 jobs worldwide and shut or merge almost 200 offices as the embattled advertising group seeks to restructure after a torrid year that included ...


AAF Amarillo accepting entries for 2019 American Advertising Awards - abc7amarillo.com
AAF Amarillo accepting entries for 2019 American Advertising Awards  abc7amarillo.com

The Amarillo chapter of the American Advertising Federation is now accepting entries for the 2019 American Advertising Awards. Entries will be accepted ...


Metadata.io Simplifies and Scales Automatic Account-Based Advertising Campaigns for B2B Marketers - PRNewswire
Metadata.io Simplifies and Scales Automatic Account-Based Advertising Campaigns for B2B Marketers  PRNewswire

SAN FRANCISCO, Dec. 11, 2018 /PRNewswire/ -- Metadata.io (https://www.metadata.io/), the automatic account-based advertising platform for predictable B2B ...


Discovery: Advertising Impact Minimal, Buy The News - Seeking Alpha
Discovery: Advertising Impact Minimal, Buy The News  Seeking Alpha

Discovery's stock sold off sharply as its TV ratings dropped 11%. Advertising revenue growth guidance reduced to 2-3% from 3-5% for Q4 2018. The financial ...


Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product - Forbes
Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product  Forbes

An innovative Finnish spirits company goes around outdoor liquor advertising laws to turn the entire Finnish gray skies into a billboard for its canned cocktail, ...


Advertising's Next Frontier: Your Smart Home - Forbes
Advertising's Next Frontier: Your Smart Home  Forbes

Advertising has created a new business model for many industries. As smart home technology becomes a standard, how will brands be exploring opportunities ...


The Pitch: Advertising and marketing news for 12.11.18 - RichmondBizSense
The Pitch: Advertising and marketing news for 12.11.18  RichmondBizSense

Spang produced a TV campaign for national retail chain Ulta Beauty. The holiday-themed spots for New York-based McCann were shot in Warsaw, Poland, and ...


Westlake advertising agency selected to partner with Madame Alexander Doll Company - Community Impact Newspaper
Westlake advertising agency selected to partner with Madame Alexander Doll Company  Community Impact Newspaper

Steel Branding, a full-*service* advertising agency specializing in family-targeted marketing, announced at the end of November that it was selected by Madame ...


Why The Digital Advertising Industry Needs An Ethics-By-Design Framework - AdExchanger
Why The Digital Advertising Industry Needs An Ethics-By-Design Framework  AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...


Santa Rosa approves CityBus advertising program, dropping ban - The Santa Rosa Press Democrat
Santa Rosa approves CityBus advertising program, dropping ban  The Santa Rosa Press Democrat

The bus advertising program could generate up to $100000 in new revenue, city staff said.


Advertising unhealthy habits at the C-Store - The Daily Princetonian
Advertising unhealthy habits at the C-Store  The Daily Princetonian

Last week, I noticed a giant Red Bull display in the Frist Campus Center C-Store that included the message: “Shaping up your GPA? Red Bull gives you wings.


Rimrock Gold Corp. Announces Branding and Marketing Agreement with Global Advertising Corp. - GlobeNewswire
Rimrock Gold Corp. Announces Branding and Marketing Agreement with Global Advertising Corp.  GlobeNewswire

Las Vegas, Dec. 11, 2018 (GLOBE NEWSWIRE) -- LAS VEGAS, December 11, 2018 -- Rimrock Gold Corp. (OTC Pink: RMRK) (the “Company”), is pleased to ...


“We will be an advertising platform for the converged world,” Amobee COO Domenic Venuto - BeetTV
“We will be an advertising platform for the converged world,” Amobee COO Domenic Venuto  BeetTV

LONDON — Thirteen years in business and $72 million in funding tends to give you a certain authority position in the marketplace. For Amobee, the ...


Rideshare advertising startup Firefly launches with $21.5M in funding - TechCrunch
Rideshare advertising startup Firefly launches with $21.5M in funding  TechCrunch

Firefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It's also announced that it has raised $21.5 ...


In-Feed Native Ads: Measuring Native Advertising - Forbes
In-Feed Native Ads: Measuring Native Advertising  Forbes

The onset of native and *content*-based advertising solutions has presented the industry with a complex challenge.


Global Digital Advertising Platforms Market 2018 – Kenshoo, Adobe, Facebook, Twitter, LinkedIn, Sizmek, Yahoo! Advertising - Industry News Insights
Global Digital Advertising Platforms Market 2018 – Kenshoo, Adobe, Facebook, Twitter, LinkedIn, Sizmek, Yahoo! Advertising  Industry News Insights

A new report titled Global Digital Advertising Platforms Market report is a comprehensive study in the market it tells about what the market status in the forecast ...


Amazon Advertising Options Guide: What Marketers Need to Know - Search Engine Journal
Amazon Advertising Options Guide: What Marketers Need to Know  Search Engine Journal

Thinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.


Auto Advertisers Seem To Be Returning To Super Bowl In Force After A Down Year In '18 - Forbes
Auto Advertisers Seem To Be Returning To Super Bowl In Force After A Down Year In '18  Forbes

After a down year for auto advertisers in Super Bowl LII, it appears as though one of the Big Game's most important funding industries may be back in force for ...


Film Marketers Need to Stop Wasting Time and Money Advertising to People Who Don't Care About Their Movies - Adweek
Film Marketers Need to Stop Wasting Time and Money Advertising to People Who Don't Care About Their Movies  Adweek

When it comes to the movie box office, bright spots like Ralph Breaks the Internet, Creed II and A Star Is Born are lifting the spirits and fortunes of Hollywood ...


Maryland marijuana panel approves ban on cannabis advertising on billboards, radio, TV and other media - Baltimore Sun
Maryland marijuana panel approves ban on cannabis advertising on billboards, radio, TV and other media  Baltimore Sun

The Maryland Medical Cannabis Commission voted unanimously Thursday to ban billboard, radio, TV and most online advertising by marijuana companies — a ...


Maryland panel approves ban on most cannabis advertising - WJLA
Maryland panel approves ban on most cannabis advertising  WJLA

The panel governing medical cannabis in Maryland has imposed strict regulations that effectively ban advertising by marijuana companies. News outlets report ...


The State Of Advertising Has Never Been Worse - Forbes
The State Of Advertising Has Never Been Worse  Forbes

While in-house agencies and consultancies are on the rise, the former lack agency-grade talent and the latter lack creative or media capabilities for marketing ...


Digital influencers have changed advertising. They're changing journalism, too. - Columbia Journalism Review
Digital influencers have changed advertising. They're changing journalism, too.  Columbia Journalism Review

It's a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than ...


Amazon product ads evolution: A harbinger of Amazon local advertising? - Search Engine Land
Amazon product ads evolution: A harbinger of Amazon local advertising?  Search Engine Land

Google is having a rough fourth quarter. October alone was a horrible month for one of the world's most highly regarded brands. On the eve of a major hardware ...


Global Search Advertising Software Market 2018 – WordStream, AdWords, Kenshoo Infinity Suite, Marin Software - Industry News Insights
Global Search Advertising Software Market 2018 – WordStream, AdWords, Kenshoo Infinity Suite, Marin Software  Industry News Insights

A new report titled Global Search Advertising Software Market report is a comprehensive study in the market it tells about what the market status in the forecast ...


Midterm Elections and Digital Growth Has Advertising Surging - Hollywood Reporter
Midterm Elections and Digital Growth Has Advertising Surging  Hollywood Reporter

Midterm elections had a massively positive effect on media in 2018, helping advertising in the U.S. grow 7.5 percent to an all-time high $208 billion.


New report: Publishers increasingly counting on native advertising - Newspapers and Technology
New report: Publishers increasingly counting on native advertising  Newspapers and Technology

In 2017, native advertising brought in 20 percent of overall advertising revenue for news media organisations, according to the findings from the just-published ...


TV’s Next Commercial Break Might Be the Pause in Your Binge (EXCLUSIVE) - Variety
TV’s Next Commercial Break Might Be the Pause in Your Binge (EXCLUSIVE)  Variety

Hulu and AT&T are set to launch technology in 2019 that will place a full-motion video ad on screens when viewers pause TV selections.


Iowa Attorney General Sues Davenport Business For Alleged Advertising Scam - WHO TV Des Moines
Iowa Attorney General Sues Davenport Business For Alleged Advertising Scam  WHO TV Des Moines

DAVENPORT, Iowa -- The Iowa Attorney General's Office is suing a Davenport business for allegedly running a nationwide advertising scam. In a civil lawsuit, ...


Facebook, Google not advertising industry's biggest problem - The Australian Financial Review
Facebook, Google not advertising industry's biggest problem  The Australian Financial Review

Facebook and Google are at the "lower end" of an online advertising fraud epidemic which is costing businesses $19 billion a year, and regulation must extend ...


Guide to Advertising Technology - Columbia Journalism Review
Guide to Advertising Technology  Columbia Journalism Review

Executive Summary | Key Findings | Introduction | Review of ads | Advertising's influence on news | Ads on social | The turn against advertising | Ads on search ...


Boohoo 'broke advertising rules', BBC Watchdog finds - BBC News
Boohoo 'broke advertising rules', BBC Watchdog finds  BBC News

The BBC's Watchdog Live finds the fast-fashion retailer broke advertising standards rules.


Why Is Facebook's Advertising Algorithm Rejecting Equal Pay? - Forbes
Why Is Facebook's Advertising Algorithm Rejecting Equal Pay?  Forbes

Are Facebook's advertising policies sexist? I examine one case where an employer included the phrase "equal pay" in a job advertisement, only to have the ad ...


UK government spent most on Facebook political advertising - POLITICO.eu
UK government spent most on Facebook political advertising  POLITICO.eu

UK government spent almost £97000 on ads seeking support for its Brexit deal.


Disney Just Gave Google a Big Advertising Win - The Motley Fool
Disney Just Gave Google a Big Advertising Win  The Motley Fool

Disney's growing digital video portfolio is going all-in on Google.


Advertising has an aegism problem | Agency News - AdAge.com
Advertising has an aegism problem | Agency News  AdAge.com

In advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.


Townsquare Marketing and Advertising Solutions for Businesses in Boise, Idaho - KIDO Talk Radio
Townsquare Marketing and Advertising Solutions for Businesses in Boise, Idaho  KIDO Talk Radio

Local radio and digital advertising and marketing solutions for businesses in Boise, Idaho including website display and banner ads, celebrity influencers and ...


JOANN Taps Into Mobile Location-Based Advertising - PYMNTS.com
JOANN Taps Into Mobile Location-Based Advertising  PYMNTS.com

JOANN Stores is teaming up with mobile location platform Teemo in an effort to tap into incremental revenue and store visits.


5 Things Investors Need to Know About Amazon's Advertising Business - Motley Fool
5 Things Investors Need to Know About Amazon's Advertising Business  Motley Fool

While it holds a far smaller market share than either of the top two digital ad sellers, Amazon's growth rate in the space is staggering.


6 social media trends revamping digital advertising - SmartBrief
6 social media trends revamping digital advertising  SmartBrief

Increasing competition, growing fragmentation and decreasing attention spans are making it ever more challenging for brands to grab customers' attention ...


The big lessons of political advertising in 2018 - Salon
The big lessons of political advertising in 2018  Salon

What role did political advertising play in the 2018 midterm elections?


BR ANALYSIS. Local digital advertising – immature but creative - Business Review
BR ANALYSIS. Local digital advertising – immature but creative  Business Review

Despite not being among the top advertising investment markets in Europe, the Romanian online domain is growing at a pretty fast speed compared to other.


Infographic: Social media 101: Advertising in South Africa - Media Update
Infographic: Social media 101: Advertising in South Africa  Media Update

Social media is already a great tool for advertisers in South Africa. But one question remains: Is your brand ready to connect with thousands of the country`s ...


UK betting firms back live sports advertising ban - The Guardian
UK betting firms back live sports advertising ban  The Guardian

Online gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children.


VUPD: Racist and homophobic flyers sent through external online advertising service - Vanderbilt University News
VUPD: Racist and homophobic flyers sent through external online advertising service  Vanderbilt University News

Flyers containing racist and homophobic language found on campus printers on Monday, Dec. 3, were sent through an online advertising *service* that claims it ...


Marketoonist on age in advertising - Marketing Week
Marketoonist on age in advertising  Marketing Week

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.


Minneapolis' Olson advertising agency renamed as part of ICF Next - Star Tribune
Minneapolis' Olson advertising agency renamed as part of ICF Next  Star Tribune

Olson, a top name in Minneapolis advertising for more than 25 years, is about to fade away. The agency known in recent years as ICF Olson will soon become ...


Manhattan Chamber of Commerce and Facebook launch advertising pilot - Crain's New York Business
Manhattan Chamber of Commerce and Facebook launch advertising pilot  Crain's New York Business

Talking about raising your business's profile. The Manhattan Chamber of Commerce and Facebook this week announced a new joint venture. "Made In, Made ...


‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising - Digiday
‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising  Digiday

This year connected TV overtook mobile as the screen on which the most digital video impressions were served. However, as the hype around streaming settles ...


Fashion, Luxury, Technology - Glossy
Fashion, Luxury, Technology  Glossy

Prior to 2016, New York City subway ads had been the home of questionable plastic surgery providers and supplement companies offering quick fixes, but in ...


Britain's largest online pharmacy found advertising on Russian state 'propaganda' channel - The Telegraph
Britain's largest online pharmacy found advertising on Russian state 'propaganda' channel  The Telegraph

Britain's biggest online pharmacy advertised on Russia's Kremlin-sponsored television station, which was accused of spreading propaganda over the attempted ...


Chrome 71 stomps on abusive advertising - Naked Security
Chrome 71 stomps on abusive advertising  Naked Security

Google shipped version 71 of its Chrome browser yesterday featuring a raft new security measures alongside fixes for 43 known issues.


How Bipartisanship Could Affect the Advertising Industry Following the Midterms - Adweek
How Bipartisanship Could Affect the Advertising Industry Following the Midterms  Adweek

As the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which ...


New BART advertising rules in response to Holocaust denial ad - The Jewish News of Northern California
New BART advertising rules in response to Holocaust denial ad  The Jewish News of Northern California

After complaints about ads that ran in two downtown San Francisco BART stations last fall touting a known Holocaust-denying group, BART's Board of Directors ...


eBay customer? Check the Advertising Preferences! - Ghacks Technology News
eBay customer? Check the Advertising Preferences!  Ghacks Technology News

If you are an eBay customer, either as a seller or buyer, you may want to check the advertising preferences on the site if you have not done so in the past.


USD 305 Alerts About Advertising Scam - KSAL
USD 305 Alerts About Advertising Scam  KSAL

According to the district, local businesses have been contacted and sent invoices for advertisements by a company not associated with USD 305 or its high ...


Iowa Attorney General sues Davenport man and two others for "National Advertising Scam" - KWQC-TV6
Iowa Attorney General sues Davenport man and two others for "National Advertising Scam"  KWQC-TV6

DAVENPORT, Ia. (KWQC) - An alleged nationwide scam preying on business has cost individuals tens of thousands of dollars. The Iowa Attorney General says ...


Jane Maas, a Pioneer for Women in Advertising, Dies at 86 - The New York Times
Jane Maas, a Pioneer for Women in Advertising, Dies at 86  The New York Times

A product of the “Mad Men” era who was once called “the real Peggy Olson,” she handled the revivifying “I Love New York” campaign and held top agency jobs.


CEO Eric Wheeler Builds 33Across To Solve Quality Issues For Automated Advertising - Forbes
CEO Eric Wheeler Builds 33Across To Solve Quality Issues For Automated Advertising  Forbes

33Across is focused on solving the challenge of consumer attention for automated advertising. Our 'Attention Platform' is the first programmatic solution to unify ...


Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help? - Forbes
Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help?  Forbes

Online Advertising is vitally important in today's world, but still incredibly shadowy. Advertising fraud runs wild due to lack of transparency, so perhaps it is time to ...


Foreign guestworker advertising rule may change | AP Wire - Capital Press
Foreign guestworker advertising rule may change | AP Wire  Capital Press

Employers hiring H-2A-visa agricultural and H-2B-visa non-agricultural foreign guestworkers would be required to advertise for domestic workers online instead ...


London bans junk food advertising on public transportation - CNN
London bans junk food advertising on public transportation  CNN

London Mayor Sadiq Khan said Friday that junk food advertising will be banned on the city's entire public transportation network from February, as part of a plan ...


Documents Point to Illegal Campaign Coordination Between Trump and the NRA - Mother Jones
Documents Point to Illegal Campaign Coordination Between Trump and the NRA  Mother Jones

The National Rifle Association spent $30 million to help elect Donald Trump—more than any other independent conservative group. Most of that sum went ...


US charges 8 in online advertising fraud scheme - Star Tribune
US charges 8 in online advertising fraud scheme  Star Tribune

The U.S. Justice Department charged eight people Tuesday in connection with the takedown of two international cybercriminal rings that cost advertisers tens of ...


Malaysia's Moving Walls creates tool to measure efficacy of OOH advertising - Mumbrella Asia
Malaysia's Moving Walls creates tool to measure efficacy of OOH advertising  Mumbrella Asia

Malaysian adtech firm Moving Walls has a strange inspiration for a new industry initiative to track the efficacy of out-of-home advertising — the Hollywood film ...


Disney and Google Ink Broad, Multiyear Digital Advertising Deal - Variety
Disney and Google Ink Broad, Multiyear Digital Advertising Deal  Variety

The Walt Disney Co. is moving all its digital brands and properties to Google's Ad Manager platform.


This Year's Holiday Advertising Is Missing Something Important - Forbes
This Year's Holiday Advertising Is Missing Something Important  Forbes

Festive stress is real, with one in three Americans expecting to have holiday burnout before December 25—but today's advertising rarely acknowledges it.


Publishers continue to hone their strategies around native advertising - Bizcommunity.com
Publishers continue to hone their strategies around native advertising  Bizcommunity.com

In 2017, native advertising brought in 20 percent of overall advertising revenue for news media organisations, according to the findings from the just-published ...


False Advertising, Free Speech, Plant-based Meat and Meat Alternatives - IPWatchdog.com
False Advertising, Free Speech, Plant-based Meat and Meat Alternatives  IPWatchdog.com

Missouri made history in August 2018 when it became the first state to regulate the use of the word “meat” on product labels. The new legislation takes aim at ...


SCMP hires Ian Hocking as digital director of advertising - Mumbrella Asia
SCMP hires Ian Hocking as digital director of advertising  Mumbrella Asia

Ian Hocking has been hired as digital director of advertising by the Hong Kong-based South China Morning Post. Hocking was formerly head of programmatic ...


In an age of choice, school advertising takes off - Port Huron Times Herald
In an age of choice, school advertising takes off  Port Huron Times Herald

When dollars follow students from school to school, districts are taking a proactive approach to putting their best foot forward.


Sagar Mahabaleshwarkar named as chief creative officer for Contract Advertising - The Drum
Sagar Mahabaleshwarkar named as chief creative officer for Contract Advertising  The Drum

Contract Advertising has appointed Sagar Mahabaleshwarkar as chief creative officer (CCO) to strengthen its leadership.


Global Outdoor Advertising Machines Market 2019 – Clear Channel Outdoor, Lamar Advertising, Company - Daily Industry Updates
Global Outdoor Advertising Machines Market 2019 – Clear Channel Outdoor, Lamar Advertising, Company  Daily Industry Updates

The Global Outdoor Advertising Machines market has been exhibiting substantial overall improvements throughout the span of last five years and expected to ...


Lamar Advertising (LAMR) Upgraded at Zacks Investment Research - Fairfield Current
Lamar Advertising (LAMR) Upgraded at Zacks Investment Research  Fairfield Current

Lamar Advertising (NASDAQ:LAMR) was upgraded by Zacks Investment Research from a “hold” rating to a “buy” rating in a report issued on Tuesday.


Amazon, With Little Fanfare, Emerges as an Advertising Giant - The Wall Street Journal
Amazon, With Little Fanfare, Emerges as an Advertising Giant  The Wall Street Journal

Its push is happening online, on devices such as FireTV and on delivery boxes, challenging the big ad sellers, including Facebook, Google and TV networks.


Advertising Services Market Size, Status and Future Forecasts to 2023 - Industry Journal
Advertising Services Market Size, Status and Future Forecasts to 2023  Industry Journal

Advertising Services Market Research Report. The Advertising Services market research report is a professional and in-depth study on the current state of the ...


YouTube drops paywall from some Originals, explores advertising - Marketing Land
YouTube drops paywall from some Originals, explores advertising  Marketing Land

In a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ...


10 advertisements that broke the internet in 2018 - 702
10 advertisements that broke the internet in 2018  702

Some were good, some were great, many were just plain awful. They all went viral.


NBC makes push to woo DTC advertisers | Media - AdAge.com
NBC makes push to woo DTC advertisers | Media  AdAge.com

NBC Universal is making a push to attract more direct-to-consumer brands, which have typically spent a bulk of their marketing dollars on out-of-home or digital, ...


Multicultural Podcast Advertising Agency Helps Creators' Monetize Podcasts - Black Enterprise
Multicultural Podcast Advertising Agency Helps Creators' Monetize Podcasts  Black Enterprise

In this interview with Gary Coichy, founder of Pod Digital Media, the first multicultural podcast network, find out how he is helping podcast creators monetize ...


Programmatic Advertising Market Size, Status, Demand and Growth 2018-2023 - Journal of Industry
Programmatic Advertising Market Size, Status, Demand and Growth 2018-2023  Journal of Industry

The Programmatic Advertising Market research report presents a comprehensive assessment of the market and contains qualitative and quantitative insights, ...


Father sues McDonald's over 'advertising' of Happy Meals - BBC News
Father sues McDonald's over 'advertising' of Happy Meals  BBC News

A Quebec father has launched a class-action lawsuit against McDonald's, alleging the company's Happy Meals break strict provincial laws against advertising to ...


A study analyzes the impact of targeted Facebook advertising on the election: It is estimated that it increased the number of Trump voters by 10 percent in 2016 - Science Daily
A study analyzes the impact of targeted Facebook advertising on the election: It is estimated that it increased the number of Trump voters by 10 percent in 2016  Science Daily

Research has studied the effectiveness of micro-targeted political advertising on social media such as Facebook in the United States. The research concludes ...


Jane Maas, trailblazing woman in advertising’s era of ‘Mad Men,’ dies at 86 - Washington Post
Jane Maas, trailblazing woman in advertising’s era of ‘Mad Men,’ dies at 86  Washington Post

Called a “real-life Peggy Olson,” she was one of the first women to reach the industry's top ranks.


PETA’s Latest Advertising Antics - National Review
PETA’s Latest Advertising Antics  National Review

Did everybody behind this campaign think that Texans, North Carolinians, and Georgians would turn their backs on BBQ and burgers because of this?


The hottest advertising trend of 2018? Billboards. - The Hustle
The hottest advertising trend of 2018? Billboards.  The Hustle

On the streets of San Francisco — ground zero for all things online, virtual, and digital — tech companies are sneaking out into the “real” world. Apple and ...


P2P Transport"s Nonstop Media acquisition will create Australia"s largest taxi advertising network - Proactive Investors Australia
P2P Transport"s Nonstop Media acquisition will create Australia"s largest taxi advertising network  Proactive Investors Australia

P2P Transport Ltd (ASX:P2P) - The first 300 digital taxi top units are currently being delivered and fitted to vehicles in Sydney, Melbourne and Brisbane.


Rewarded Video Helps Mobile Advertisers Move on from Impressions - eMarketer
Rewarded Video Helps Mobile Advertisers Move on from Impressions  eMarketer

Mobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded ...


Advertising ID Consortium Enters Next Phase With LiveRamp’s First Bidstream Integration - AdExchanger
Advertising ID Consortium Enters Next Phase With LiveRamp’s First Bidstream Integration  AdExchanger

LiveRamp, dataxu and Index Exchange launched the first commercial proof of concept for the Advertising ID Consortium on Thursday. The product places ...


Jane Maas and the Lasting, Honest Impact She Left On Advertising - Adweek
Jane Maas and the Lasting, Honest Impact She Left On Advertising  Adweek

Tributes continue to pour in for Jane Maas, the advertising executive who came of age in the go-go '60s and became an industry powerhouse. Often dubbed as ...


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