Advertising Information Ohio

HOME

DIRECTORY

 

More free ebooks online:
 
Advertising | Affiliate revenue sharing  |  Auctions  |  Blogging  |  Crafts & Hobbies  |  Currency Trading  |  Home Remedies and Best Tips |  Mesothelioma lung cancer and asbestos |  Mortgage and refinance |  Pets  |  Web Site design  |

We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
Please check back frequently as new topics are added and current topics are updated daily.

 

Place your TextLink AD here free

How to Get People to Read Your Ads Like CRAZY!


Rule One :- The Headline

The headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading.

The headline should intrigue and captivate the reader. It's sole aim is to make the reader continue on to read the body text. You should take great time and trouble over the headline.

Let's say we're selling a book on home security, yes, I know, boring and you might start with something like this:-

"CRIME FIGURES UP"

This is very bad, but typical of an amateur. People don't care about 'crime statistics'. That's boring, they only care about their own house or car being broken into. OK, how about this:-

IS YOUR HOME AT RISK?

A bit better, but not brilliant. It does personalize it and does play on peoples fear. It's still pretty weak though. What we need is a headline that will grab you by the throat and force you to read on. How about this:-

HOW TO BURGLE YOUR OWN HOUSE AND STEAL YOUR OWN CAR

Now that's what I call a 'killer' headline. You've just got to read on, haven't you?

Always think very carefully about your headline.

Make it extremely intriguing, interesting or exciting. If you're selling a 'straight' product, then use a slightly different approach, the headline should state what the product is, with a few adjectives in front. Say for a Tea Trolley, your headline would be:-

New, Italian, Fold-away TEA TROLLEY

There should also be a picture of the product. The picture and the headline simply act to grab the eye of anyone who is remotely interested in purchasing this type of product.

Rule Two:- The Subheading

The subheading should expand upon the story hinted in the main heading, and draw the reader inexorably into reading the body text.

Subheadings for straight products should outline the main features and benefits of the product. Again, boring, but this is what works,

A subheading for the Tea Trolley would be:-

"New from Italy, Lightweight, Fold-away Trolley is available in your choice of three colors."

As I say, boring, but this is what works, so don't try and get clever or 'artsy'.

Here's the subheading for the security book:-

"I've nicked hundreds of cars and done over fifty burglaries. Would you like to know what I've got in mind for YOUR place?"

Brilliant, or what??!! You've just got to read into the body text, haven't you?

Remember this is the MAIN function of the heading and subheading. Notice the quotes, it seems as though the guy was talking to YOU, the reader of the advert, but the quotes imply that it is just something that this burglar said, some time ago, to whoever it was he was speaking to.

Rule Three:- The Copy

Always overstate the product, but within the bounds of truth and reasonableness!

For some reason long copy, sell books. People will actually read an entire page of text if the story is strong enough. For straight products, the body of the text really just gives the feature and benefits, together with a slight allusion to an improvement in lifestyle.

A classic piece of rubbish for the security book would be:-

"We at ACME security have been leaders in the field of home security for over seventy years, winning the Queens award for industry on at least five occasions."

So what? Who cares? What's that got to do with ME?

Here's an important little technique that can be used to fascinate your readers. It's the 'reverse' technique. In this technique, you take what is considered an obvious and well know fact about your subject, and then state the exact opposite in your advert.

We all know that in order to keep burglars out, we have to lock doors. Right? I mean, that's obvious. OK we're going to take this obvious fact and simply state the exact opposite. Like this:-

Why leaving doors UNLOCKED can sometimes be better than locking them.

"How can this be?" you ask yourself.

Why fitting a car alarm can sometimes result in car thieves flocking to break into your car.

"What's that?!! Surely with an alarm fitted, they'll give your car a miss?" Well it depends. There are several reasons why sometimes (which is all I said) the opposite might be true. For example, if you have a car alarm then that means you have something worth stealing. Also car thieves are full of machismo and they like stealing difficult cars, they stay clear of the easy ones because there's not enough danger and excitement. Most car alarms can be bypassed. Get the idea?

To sum up, your headline must grab the reader's attention, it doesn't matter how good your offer is, if your ad doesn't get read, you've lost them before you get a fair shot.

Once you've got their attention, you've got to keep them interested. Your ad copy must intrigue and captivate them so they will read your entire offer....

About The Author

Neil Moran has over 7 years online marketing experience, discover how Neil drives quality targeted traffic to his site: http://www.forfreedom.ws/


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. December / 18 / 2017

This RSS feed URL is deprecated
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Honesty in advertising - Nieman Journalism Lab at Harvard

Nieman Journalism Lab at Harvard

Honesty in advertising
Nieman Journalism Lab at Harvard
Taking ideologies to action: We're entering an era of advertising honesty. It is time to be truthful in what the value and experience should be and have media companies invest in the ability to facilitate and lead by example. We are actively ...


Netflix and Spotify Ask: Can Data Mining Make for Cute Ads? - The ... - New York Times

New York Times

Netflix and Spotify Ask: Can Data Mining Make for Cute Ads? - The ...
New York Times
Netflix and Spotify have turned their users' habits into marketing campaigns to the delight of some. But not everyone.

and more »

The Path Toward Standardization In OTT Advertising - AdExchanger

AdExchanger

The Path Toward Standardization In OTT Advertising
AdExchanger
For example, Nielsen and comScore are making more headway in providing reach, frequency and GRP measurement for OTT at the campaign level. But despite great progress, our industry will need to drive toward standardization for OTT advertising to truly ...


Amazon Prime may be investigated after late delivery complaints - Business Insider

Business Insider

Amazon Prime may be investigated after late delivery complaints
Business Insider
Online retail giant Amazon may be investigated by the Advertising Standards Authority after Prime customers complained the one-day delivery time was not being met. Amazon Prime customers, who pay for a premium next day delivery service, have also taken ...
Advertising Standards considers inquiry into Amazon PrimeBBC News
Advertising authority considers complaints over Amazon Prime delivery timesThe Independent
Amazon Prime faces probe over Christmas delivery failures as customers say they have waited FOUR DAYS for their ...Daily Mail
Telegraph.co.uk -The Guardian -City A.M.
all 43 news articles »

WISeKey to promote WISeCoin Cryptocurrency for the Advertising Market to Tokenize Consumer Attention - Nasdaq

WISeKey to promote WISeCoin Cryptocurrency for the Advertising Market to Tokenize Consumer Attention
Nasdaq
The combination of Consumer Identities (WISeID) with Consumer Attention Tokenization (WISeCoin) creates an Authenticated Consumer Attention, which is a key requirement for effective advertising and converting contacts into contracts. Brands using the ...

and more »

The Advertising ID Consortium Announces New Member Companies - Mobile Marketing Watch

The Advertising ID Consortium Announces New Member Companies
Mobile Marketing Watch
Ahead of the weekend, The Advertising ID Consortium — the open identity solution for the digital advertising ecosystem — announced new platform partners that have agreed to join the Consortium in addition to the three founding members — AppNexus ...


War on Trump: Major advertisers plunge into politics - Washington Times

Washington Times

War on Trump: Major advertisers plunge into politics
Washington Times
The influential advertising-trade association 4A's released earlier this year a survey that found that 58 percent of Americans frown when established commercial brands “get political” and take sides on complicated issues. “Consumers are not looking to ...


Disney's Advertising Empire Could Get More High-Tech After Fox Purchase - Variety

Variety

Disney's Advertising Empire Could Get More High-Tech After Fox Purchase
Variety
With an acquisition of a good chunk of 21st Century Fox, Disney takes control over many things it does not currently have. Its cable networks target families, kids, and young teens. Fox's outlets go after people interested in big-swing drama and ...

and more »

Vpon Releases Hong Kong Quarter 3 Mobile Advertising Statistics & Trends Data Report - Markets Insider

Vpon Releases Hong Kong Quarter 3 Mobile Advertising Statistics & Trends Data Report
Markets Insider
HONG KONG, Dec. 18, 2017 /PRNewswire/ -- Vpon Big Data Group, an Asia's leading big data ad tech company, releases its Hong Kong Quarter 3 Mobile Advertising Statistics & Trends Data Report, unveiling consumer's digital behavior when consuming products ...

and more »

Facebook will no longer always divert international advertising revenue to Ireland - TechCrunch

TechCrunch

Facebook will no longer always divert international advertising revenue to Ireland
TechCrunch
Facebook today said it is shifting to a “local selling structure” in countries outside the U.S., in which its advertising revenue in that country will be recorded by their local company in the country. That means that rather than directly route its ...
Facebook to book advertising revenue locally amid political pressureCNBC
Moving to a Local Selling Model | Facebook NewsroomFacebook Newsroom
Facebook | The Irish TimesThe Irish Times

all 116 news articles »

Google News

              used office cubicle and partitions walls for sale in Northeast Ohio   free amv format video downloads   amv format video downloads   amv format videos

Find custom outdoor advertising supplies and business supplies in Akron, Ohio below wholesale at OfficeJax in Akron, Ohio

Auctions Akron, Ohio    Blogging Ohio    Rss Ohio    Crafts & Hobbies Akron Ohio    Currency Trading in Akron Ohio
   Mortgage and refinance   Pets Akron Ohio    Web Site designers in Akron Ohio   university of akron university housing available

roofing contractors Akron Ohio

Surplus Overstock and used PET SUPPLIES

Find unclaimed freight in Akron Ohio

[Back to Top]

Find used office equipment in Ohio at www.OfficeJax.Has.It

Find the best fleamarkets at www.FleaMarketWorld.Has.It

www.Akron.Has.It

Find electric powered vehicles at www.NoGas.Drives.It

Akron City directory

Free Automatic Link Exchange

Flea Market World

Anonymous and Confidential U.S. Mail Drops - No ID Required reship worldwide

Find homes for rent
in Akron Ohio
www.homes4rent.has.it

Fleamarket World
www.fleamarkets.tk

Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting  service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.

Click here to place your free classified AD's on this page for freeHere
 

officejax surplus office furniture outlet Akron, ohio

OfficeJax free ad space available here

auction news and listings for Akron, Ohio

Akron crafts and hobby news center

Akron currency trading

Akron Ohio pet news

Advertising and promotions Akron, Ohio

The Akron blogging news center

lung mesothelioma asbestos

Akron Ohio web site design news

Akron Mortgaging and refinancing

Best Home Remedies and Tips

HOME | Site Map
© 2012 All Rights Reserved


  

advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services  advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space  online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market