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How to Get People to Read Your Ads Like CRAZY!


Rule One :- The Headline

The headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading.

The headline should intrigue and captivate the reader. It's sole aim is to make the reader continue on to read the body text. You should take great time and trouble over the headline.

Let's say we're selling a book on home security, yes, I know, boring and you might start with something like this:-

"CRIME FIGURES UP"

This is very bad, but typical of an amateur. People don't care about 'crime statistics'. That's boring, they only care about their own house or car being broken into. OK, how about this:-

IS YOUR HOME AT RISK?

A bit better, but not brilliant. It does personalize it and does play on peoples fear. It's still pretty weak though. What we need is a headline that will grab you by the throat and force you to read on. How about this:-

HOW TO BURGLE YOUR OWN HOUSE AND STEAL YOUR OWN CAR

Now that's what I call a 'killer' headline. You've just got to read on, haven't you?

Always think very carefully about your headline.

Make it extremely intriguing, interesting or exciting. If you're selling a 'straight' product, then use a slightly different approach, the headline should state what the product is, with a few adjectives in front. Say for a Tea Trolley, your headline would be:-

New, Italian, Fold-away TEA TROLLEY

There should also be a picture of the product. The picture and the headline simply act to grab the eye of anyone who is remotely interested in purchasing this type of product.

Rule Two:- The Subheading

The subheading should expand upon the story hinted in the main heading, and draw the reader inexorably into reading the body text.

Subheadings for straight products should outline the main features and benefits of the product. Again, boring, but this is what works,

A subheading for the Tea Trolley would be:-

"New from Italy, Lightweight, Fold-away Trolley is available in your choice of three colors."

As I say, boring, but this is what works, so don't try and get clever or 'artsy'.

Here's the subheading for the security book:-

"I've nicked hundreds of cars and done over fifty burglaries. Would you like to know what I've got in mind for YOUR place?"

Brilliant, or what??!! You've just got to read into the body text, haven't you?

Remember this is the MAIN function of the heading and subheading. Notice the quotes, it seems as though the guy was talking to YOU, the reader of the advert, but the quotes imply that it is just something that this burglar said, some time ago, to whoever it was he was speaking to.

Rule Three:- The Copy

Always overstate the product, but within the bounds of truth and reasonableness!

For some reason long copy, sell books. People will actually read an entire page of text if the story is strong enough. For straight products, the body of the text really just gives the feature and benefits, together with a slight allusion to an improvement in lifestyle.

A classic piece of rubbish for the security book would be:-

"We at ACME security have been leaders in the field of home security for over seventy years, winning the Queens award for industry on at least five occasions."

So what? Who cares? What's that got to do with ME?

Here's an important little technique that can be used to fascinate your readers. It's the 'reverse' technique. In this technique, you take what is considered an obvious and well know fact about your subject, and then state the exact opposite in your advert.

We all know that in order to keep burglars out, we have to lock doors. Right? I mean, that's obvious. OK we're going to take this obvious fact and simply state the exact opposite. Like this:-

Why leaving doors UNLOCKED can sometimes be better than locking them.

"How can this be?" you ask yourself.

Why fitting a car alarm can sometimes result in car thieves flocking to break into your car.

"What's that?!! Surely with an alarm fitted, they'll give your car a miss?" Well it depends. There are several reasons why sometimes (which is all I said) the opposite might be true. For example, if you have a car alarm then that means you have something worth stealing. Also car thieves are full of machismo and they like stealing difficult cars, they stay clear of the easy ones because there's not enough danger and excitement. Most car alarms can be bypassed. Get the idea?

To sum up, your headline must grab the reader's attention, it doesn't matter how good your offer is, if your ad doesn't get read, you've lost them before you get a fair shot.

Once you've got their attention, you've got to keep them interested. Your ad copy must intrigue and captivate them so they will read your entire offer....

About The Author

Neil Moran has over 7 years online marketing experience, discover how Neil drives quality targeted traffic to his site: http://www.forfreedom.ws/


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. September / 17 / 2019

Washington Post unveils Zeus Prime for real-time advertising - Axios
Washington Post unveils Zeus Prime for real-time advertising  Axios

The Washington Post on Tuesday will unveil Zeus Prime, a product that will allow companies to buy automated ads in real-time, similar to Big Tech platforms.


Amazon Launches Sponsored Display Advertising - Forbes
Amazon Launches Sponsored Display Advertising  Forbes

On Thursday last week, Amazon launched a new advertising campaign type for Vendors and professional Sellers on Amazon: Sponsored Display. According to ...


Great advertising needs a place for both the winning formula and the unexpected - AdAge.com
Great advertising needs a place for both the winning formula and the unexpected  AdAge.com

While data science continues to explode as a profession, we mustn't allow the metrics of behavior to prevent us from trying unexpected things.


9 strategies to craft creative advertising no matter the client - AdAge.com
9 strategies to craft creative advertising no matter the client  AdAge.com

One of the constant challenges in advertising is the creative process of turning a brand or idea into a piece of *content* that will connect well with audiences.


Ideoclick Becomes an Amazon Advertising Partner - Yahoo Finance
Ideoclick Becomes an Amazon Advertising Partner  Yahoo Finance

SEATTLE, Sept. 17, 2019 /PRNewswire/ -- Ideoclick, Inc., a full-*service* Amazon managed-services provider, today announces its inclusion in the Amazon ...


Global $220 Billion In-app Advertising Markets, 2025 - ResearchAndMarkets.com - Yahoo Finance
Global $220 Billion In-app Advertising Markets, 2025 - ResearchAndMarkets.com  Yahoo Finance

The "Global In-app Advertising Market " report has been added to ResearchAndMarkets.com's offering.


Aarki Improves Advertising Relevance Through Advanced Personalization Strategies - Yahoo Finance
Aarki Improves Advertising Relevance Through Advanced Personalization Strategies  Yahoo Finance

SUNNYVALE, Calif. , Sept. 17, 2019 /PRNewswire/ -- Aarki, a leading AI-enabled mobile marketing platform, now offers more advanced personalization ...


PulsePoint Reshapes Traditional Healthcare Advertising with Dynamic Video Creative - Yahoo Finance
PulsePoint Reshapes Traditional Healthcare Advertising with Dynamic Video Creative  Yahoo Finance

NEW YORK, Sept. 17, 2019 /PRNewswire/ -- PulsePoint, a data and technology company accelerating health marketing with programmatic solutions, today ...


Amazon Rewrites the Conquest Advertising Textbook - E-Commerce Times
Amazon Rewrites the Conquest Advertising Textbook  E-Commerce Times

You've just come home from the gym and discovered that your teenager cleaned out your stash of energy bars. Drat. You decide to order a new supply of bars ...


NRA Ramped Up Facebook Advertising Immediately After Mass Shootings in El Paso and Dayton - The Intercept
NRA Ramped Up Facebook Advertising Immediately After Mass Shootings in El Paso and Dayton  The Intercept

The National Rifle Association nearly doubled its spending on pro-gun Facebook propaganda for three weeks after the mass shootings in El Paso, Texas, and ...


FTC Warns Companies Against Unsubstantiated Advertising of CBD Products for Fibromyalgia - Dravet Syndrome News
FTC Warns Companies Against Unsubstantiated Advertising of CBD Products for Fibromyalgia  Dravet Syndrome News

The Federal Trade Commission (FTC) sent warning letters to three companies selling CBD products with unsubstantiated health claims for fibromyalgia.


Edward Jones Launches "Champion of the Individual" Advertising Campaign - Yahoo Finance
Edward Jones Launches "Champion of the Individual" Advertising Campaign  Yahoo Finance

ST. LOUIS, Sept. 17, 2019 /PRNewswire/ -- Financial-services firm Edward Jones launched a new national advertising campaign, its first in five years, that ...


Facebook Advertising Looks to Expand Tool for Local News | 2019 - INQUIRER.net
Facebook Advertising Looks to Expand Tool for Local News | 2019  INQUIRER.net

Facebook advertinsing- is tightening its rules around political advertising ahead of the 2020 U.S. presidential election, acknowledging the previous misuse.


LEE | Stop Advertising Egg Donation to 'Smart Asian Women' - Cornell University The Cornell Daily Sun
LEE | Stop Advertising Egg Donation to 'Smart Asian Women'  Cornell University The Cornell Daily Sun

As I casually scrolled through my Facebook newsfeed last month, a particular ad caught my eye. It seemed like one of those SAT test prep ads with a ...


Oracle Launches CX Unity to Unify Advertising and Marketing Worlds - PRNewswire
Oracle Launches CX Unity to Unify Advertising and Marketing Worlds  PRNewswire

SAN FRANCISCO, Sept. 17, 2019 /PRNewswire/ -- ORACLE OPENWORLD -- To help organizations create experiences that build, protect, and differentiate their ...


Study says New York schools losing out by banning advertising - WHEC
Study says New York schools losing out by banning advertising  WHEC

New York school districts are missing out on millions of dollars by banning advertising, according to a new report out Tuesday...


DTC founders' secrets: What all advertisers can learn from TV's latest force - AdAge.com
DTC founders' secrets: What all advertisers can learn from TV's latest force  AdAge.com

New direct-to-consumer TV advertisers are armed with a nearly transparent playbook from which all advertisers can take several quick tips.


Digital advertising - how to tame an angry bear - Diginomica
Digital advertising - how to tame an angry bear  Diginomica

Summary: Pursued by digital advertising? Time for regulation? Or more bureaucracy? Global concerns aired at a London conference. bear. 'Exit, pursued by a ...


Digital Marketing and Advertising Coordinator Job Opening in New York, New York - Publishers Weekly
Digital Marketing and Advertising Coordinator Job Opening in New York, New York  Publishers Weekly

Workman Publishing, an innovative independent publisher of nonfiction books and calendars, seeks a Digital Marketing and Advertising Coordinator to play an ...


The Herald wins 22 advertising, news awards - The Herald
The Herald wins 22 advertising, news awards  The Herald

The Herald went home with more than 20 awards at this year's Hoosier State Press Association news and advertising conference.


StreetEasy launches new agent advertising program - Inman
StreetEasy launches new agent advertising program  Inman

"StreetEasy Experts" will now allow buyers' agents to advertise themselves on specific listings.


Haverhill Councilor Calls for Statewide Marijuana Advertising Ban; Plan Before Council Tonight - WHAV News
Haverhill Councilor Calls for Statewide Marijuana Advertising Ban; Plan Before Council Tonight  WHAV News

Haverhill City Council Vice President Thomas J. Sullivan says the city won't need to regulate marijuana advertising—as discussed last week—because he ...


Meshh to Deliver Insight Into Delegate Engagement at Advertising Week New York - PRNewswire
Meshh to Deliver Insight Into Delegate Engagement at Advertising Week New York  PRNewswire

NEW YORK, Sept. 17, 2019 /PRNewswire/ -- Spatial Intelligence specialist Meshh is partnering with Advertising Week New York, to deliver insight into delegate.


The Case for Customer Lifetime Value-Centric Advertising - Retail Dive
The Case for Customer Lifetime Value-Centric Advertising  Retail Dive

Retail industry news, voices and jobs. Optimized for your mobile phone.


Pinterest, iCrossing, McGarryBowen: Meet The Drum Digital Advertising Awards US judges 2019 - The Drum
Pinterest, iCrossing, McGarryBowen: Meet The Drum Digital Advertising Awards US judges 2019  The Drum

Businesses need to be able to navigate their way through the digital minefield and produce work that gets cut through and results. This is why The Drum Digital ...


Chipotle Agrees to False Advertising Settlement - The National Law Review
Chipotle Agrees to False Advertising Settlement  The National Law Review

A plaintiffs' class action against Chipotle in the Food Court aka N. D. California re their nationwide advertising campaign premised on a pledge to serve only ...


5 Tips to Maximise Your Hotel Metasearch Advertising Revenue | By Patrick Landman - Hospitality Net
5 Tips to Maximise Your Hotel Metasearch Advertising Revenue | By Patrick Landman  Hospitality Net

Amsterdam has a problem with over-tourism: we all know that. With 3 Billion € revenue per year generated by travelers, you'd expect search volume for queries ...


Facebook advertisers can change headlines for news articles - CNET
Facebook advertisers can change headlines for news articles  CNET

It's another thing to keep an eye out for when looking through your family's posts.


Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing 09/17/2019 - MediaPost Communications
Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing 09/17/2019  MediaPost Communications

With the average local ad budget rising this year by 1.6% from $114,400 to $116,200, referrals, social media, and search marketing top the list of new leads for ...


CCPA Privacy FAQs: If a website participates in behavioral advertising, does Nevada privacy law require that it disclose that it is “selling” consumers’ information? - JD Supra
CCPA Privacy FAQs: If a website participates in behavioral advertising, does Nevada privacy law require that it disclose that it is “selling” consumers’ information?  JD Supra

On May 29, 2019, Nevada became the first state to pass legislation emulating portions of the CCPA when it adopted Senate Bill No. 220. While Senate Bill No.


2020 Salaries for Marketing, Advertising, and PR Positions | Study - MarketingProfs.com
2020 Salaries for Marketing, Advertising, and PR Positions | Study  MarketingProfs.com

The median starting salaries for a marketing, advertising, and public relations jobs in the United States vary widely by position. Check out this salary guide for ...


Here’s How Amazon Will Impact the Entire Advertising Ecosystem - Adweek
Here’s How Amazon Will Impact the Entire Advertising Ecosystem  Adweek

A new Forrester report looks beyond the duopoly of Google and Facebook to show how the ecommerce giant is shaking up the ad tech industry.


YouTube No Longer Counting Paid Advertising Views with Music Charts Calculation after Controversy - EDMTunes
YouTube No Longer Counting Paid Advertising Views with Music Charts Calculation after Controversy  EDMTunes

YouTube is revisiting how it measures its music charts. These changes are coming after Bollywood superstar "Paagal" set a new record with views.


Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts - Adweek
Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts  Adweek

Ever since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow from a ...


Google's ad business will be scrutinized like never before in antitrust investigation - CNBC
Google's ad business will be scrutinized like never before in antitrust investigation  CNBC

The state attorneys general investigating Google want to take a much deeper look into the tech giant's advertising practices. Texas Attorney General Ken Paxton ...


B-17 Flying Fortress advertising doomed thousands aviators - We Are The Mighty
B-17 Flying Fortress advertising doomed thousands aviators  We Are The Mighty

The B-17 "Flying Fortress" was supposed to be so well-armed that formations of them could fly over enemy territory with near impunity, killing off enemy fighters ...


Is Your Digital-Advertising Strategy Paying Off? - Kellogg Insight
Is Your Digital-Advertising Strategy Paying Off?  Kellogg Insight

Digital advertising continues its march toward dominance. In 2017, digital spending surpassed television advertising in the U.S. for the first time; by 2019, ...


Google, Facebook and Twitter are coy about Irish European election advertising - The Irish Times
Google, Facebook and Twitter are coy about Irish European election advertising  The Irish Times

Not possible to arrive at a clear picture of the nature and scale of political advertising on the three platforms due to inconsistencies in the provided datasets.


TV Advertising Market Procurement Intelligence Report | TV Advertising Spend Management, TV Advertising Spend Analysis Insights Now Available from SpendEdge - Business Wire
TV Advertising Market Procurement Intelligence Report | TV Advertising Spend Management, TV Advertising Spend Analysis Insights Now Available from SpendEdge  Business Wire

LONDON--(BUSINESS WIRE)--SpendEdge, a global procurement market intelligence firm, has announced the release of their Global TV Advertising Market ...


Why marketers struggle to integrate in-app advertising - AdAge.com
Why marketers struggle to integrate in-app advertising  AdAge.com

Even as advertisers pour ad dollars into apps, they are finding it tough to blend the vertical into their overall marketing mix.


Women’s World Cup Drew Nearly $100 Million in TV Ads - The Wall Street Journal
Women’s World Cup Drew Nearly $100 Million in TV Ads  The Wall Street Journal

Advertisers shelled out almost $100 million on U.S. TV commercials in and around the 2019 FIFA Women's World Cup, exceeding expectations.


Facebook lets advertisers change news headlines - SiliconANGLE News
Facebook lets advertisers change news headlines  SiliconANGLE News

As Facebook Inc. clamps down on the spread of disinformation on its platform, it still allow advertisers to change news headlines, according to a report by CBC ...


Guide to Native Advertising - Columbia Journalism Review
Guide to Native Advertising  Columbia Journalism Review

Executive Summary | Introduction | Who Makes Native Ads? | Why Should We Pay Attention to Native Advertising? | Native Advertising and Journalism | Native ...


Explainer: Advertising executives point to five ways Google stifles business - Reuters
Explainer: Advertising executives point to five ways Google stifles business  Reuters

U.S. authorities investigating Alphabet Inc's Google for anticompetitive behavior have recently begun probing the company's $116 billion-a-year advertising ...


William Hill Advertising Campaign Reignites Responsible Gambling Debate - GamblingCompliance
William Hill Advertising Campaign Reignites Responsible Gambling Debate  GamblingCompliance

William Hill's latest advertising campaign has sparked yet more debate in the UK about responsible gambling, as problem gambling groups, charities and ex-Sky ...


Seth Dallaire leaves Amazon Advertising for Instacart to be CRO - Business Insider
Seth Dallaire leaves Amazon Advertising for Instacart to be CRO  Business Insider

Seth Dallaire, one of a handful of top Amazon Advertising execs, is leaving the company to join online grocery company Instacart.


4 Reasons Malvertisers Are Some of the Most Sophisticated Advertisers in the World - MarTech Series
4 Reasons Malvertisers Are Some of the Most Sophisticated Advertisers in the World  MarTech Series

Far from being crude spammers, malvertisers are sophisticated, smart, persuasive, and often more technologically savvy than many of their legitimate ...


Despite GDPR, Programmatic Advertising Is Still Growing in Europe - Adweek
Despite GDPR, Programmatic Advertising Is Still Growing in Europe  Adweek

Spend nears €17 billion while one U.S. outfit ends its European hibernation on Dmexco's opening day.


Swiss WorldCargo launches new advertising campaign | Air Cargo - STAT Times
Swiss WorldCargo launches new advertising campaign | Air Cargo  STAT Times

Swiss International Air Lines' air freight division has come up with new advertising campaign, illustrating four specific commodities transported to different ...


Google's advertising practices are being investigated by almost every U.S. state - AdAge.com
Google's advertising practices are being investigated by almost every U.S. state  AdAge.com

A group of 50 attorneys general opened a broad investigation into whether advertising practices of Alphabet Inc.'s Google violate antitrust laws.


Lawmaker accuses Juul of illegally advertising vaping as a way to quit smoking - CNBC
Lawmaker accuses Juul of illegally advertising vaping as a way to quit smoking  CNBC

E-cigarette maker Juul is breaking the law in advertising its nicotine pods as a safer alternative to traditional cigarettes and tool to help people quit smoking, said ...


7 Out-of-the-Box PPC Advertising Ideas You Should Try Now - Search Engine Journal
7 Out-of-the-Box PPC Advertising Ideas You Should Try Now  Search Engine Journal

Inject more creativity in your paid search campaigns. Use these seven out-of-the-box ideas that can help improve your PPC performance.


AdExchanger PROGRAMMATIC I/O Event Educates Digital Advertising and Marketing Industry in New York This October - AdExchanger
AdExchanger PROGRAMMATIC I/O Event Educates Digital Advertising and Marketing Industry in New York This October  AdExchanger

NEW YORK – September 16, 2019 — AdExchanger, an award-winning integrated media company devoted to data-driven digital marketing, is kicking off its most ...


Google, Facebook, and Amazon: From Duopoly To Triopoly of Advertising - Forbes
Google, Facebook, and Amazon: From Duopoly To Triopoly of Advertising  Forbes

Google and Facebook have dominated the digital advertising landscape for much of this decade. But in the past year, a new entrant has emerged to disrupt the ...


Longtime R&R Advertising Leader Nancy Hoff Dies - Radio & Television Business Report
Longtime R&R Advertising Leader Nancy Hoff Dies  Radio & Television Business Report

On October 5, 1973, trade publication Radio and Records debuted. Nancy Hoff was there, in a chief role within the advertising department. Except for a brief.


Digital Advertising Market Is Booming Worldwide | Amazon, Pandora, LinkedIn - OnYourDesks
Digital Advertising Market Is Booming Worldwide | Amazon, Pandora, LinkedIn  OnYourDesks

The Exploration study offers deep assessment of the Global Digital Advertising Market and helps market participants to gain a solid base in the industry.


AdPower: IFPL Showcases Advertising Opportunities the Size of a USB Outlet - APEX Media
AdPower: IFPL Showcases Advertising Opportunities the Size of a USB Outlet  APEX Media

IFPL has come up with a solution to help airlines offset the cost of installing in-seat power whereby passengers can fuel up their devices after watching a short ...


Facebook Tightens Rules on Verifying Political Advertisers - The New York Times
Facebook Tightens Rules on Verifying Political Advertisers  The New York Times

Facebook said Wednesday that it was strengthening how it verified which groups and people place political advertising on its site, as the social network braces ...


Advice For Cannabis And CBD Advertising and Marketing - Forbes
Advice For Cannabis And CBD Advertising and Marketing  Forbes

Jon Lowen, co-founder of Surfside.IO , a marketing platform in New York, works with cannabis industry companies on their marketing, branding, and advertising ...


You guys suck! The dos and don'ts of comparative advertising - AdAge.com
You guys suck! The dos and don'ts of comparative advertising  AdAge.com

From chicken sandwich wars to 'corngate,' trading shots with rival brands is all the rage. But there's a right and a wrong way to go about it.


The Athletic Ventures Outside the Paywall and Into Advertising - Bloomberg
The Athletic Ventures Outside the Paywall and Into Advertising  Bloomberg

The Athletic, a sports-news upstart that relies on reader subscriptions, is making its first major foray into ad-supported *content*.


Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns - Search Engine Journal
Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns  Search Engine Journal

Microsoft Advertising has launched a report that identifies negative keyword conflicts in shopping campaigns.


Inconsistencies found in online political advertising for 2019 poll – report - Belfast Telegraph
Inconsistencies found in online political advertising for 2019 poll – report  Belfast Telegraph

The research examined the political advertising activity on Facebook, Twitter and Google during the European election campaign.


Native advertising may jeopardize the legitimacy of newsrooms - Columbia Journalism Review
Native advertising may jeopardize the legitimacy of newsrooms  Columbia Journalism Review

Native advertising is the central digital-revenue stream for the publishing industry. It makes up some 60 percent of the market, or $32.9 billion, according to a ...


What a Clean Room Means for Amazon Advertising - Adweek
What a Clean Room Means for Amazon Advertising  Adweek

Amazon is reportedly developing clean room technology to help its advertisers better understand the impact of their spend on consumer behavior—and shine a ...


Google's Proposed Privacy Standards Are Also Friendly for Programmatic Advertising - CPO Magazine
Google's Proposed Privacy Standards Are Also Friendly for Programmatic Advertising  CPO Magazine

Google's new “Privacy Sandbox” privacy standards proposal is a compromise solution for programmatic advertising while respecting users' privacy when they ...


Is Klaviyo the next HubSpot in the tumultuous new world of advertising? - The Boston Globe
Is Klaviyo the next HubSpot in the tumultuous new world of advertising?  The Boston Globe

The maker of customized marketing tools has big ambitions — and money to realize them.


Facebook Stock Will Trend Higher as FB’s Advertising Revenue Grows - Yahoo Finance
Facebook Stock Will Trend Higher as FB’s Advertising Revenue Grows  Yahoo Finance

In terms of stock gains, it's been a good year for Facebook (NASDAQ:FB). FB stock has moved higher by 43%, and the rally has been backed by strong ...


Advertising watchdog to take no further action over Treasury duty free ad - BT.com
Advertising watchdog to take no further action over Treasury duty free ad  BT.com

The advertising watchdog is taking no further action over complaints about a Treasury advert stating that duty free shopping will return in the event of a no-deal ...


Digital Advertising And Marketing Strategies For Reaching The Modern Customer - Forbes
Digital Advertising And Marketing Strategies For Reaching The Modern Customer  Forbes

There are two key consumer behaviors and marketing tactics to keep in mind: how we shop and how we consume *content*.


5 Microsoft Advertising Features You Might Not Know About - Search Engine Journal
5 Microsoft Advertising Features You Might Not Know About  Search Engine Journal

Learn to use five Microsoft Advertising features that can help set your campaigns apart, including some capabilities unique to this platform.


With “Retargeted” Advertising, Sooner Is Better Than Later - Stanford Report
With “Retargeted” Advertising, Sooner Is Better Than Later  Stanford Report

At this point, no online shoppers should be surprised if they go sniffing around the internet for, say, a new handbag and find themselves, in the days and weeks ...


Alaska joins investigation into Google advertising - Cordova Times
Alaska joins investigation into Google advertising  Cordova Times

Alaska has joined in a multistate, bipartisan antitrust investigation to determine whether tech giant Google's overarching control of online advertising markets ...


Brian O'Kelley's Next Move Has Nothing – And Everything – To Do With Advertising - AdExchanger
Brian O'Kelley's Next Move Has Nothing – And Everything – To Do With Advertising  AdExchanger

What does physical commodities trading have in common with programmatic advertising? Quite a lot. So it makes sense that ad tech godfather and AppNexus ...


Is Invibes Advertising (EPA:ALINV) A Risky Investment? - Yahoo Finance
Is Invibes Advertising (EPA:ALINV) A Risky Investment?  Yahoo Finance

David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...


GSK, Grab, Twitter, Mediacom & Adobe reflect on 25 years of digital advertising - The Drum
GSK, Grab, Twitter, Mediacom & Adobe reflect on 25 years of digital advertising  The Drum

As the industry marks the 25th anniversary of the first-ever banner ad, created by AT&T. We reflect on how far marketers have come since 44% click-through rate, ...


BritBox president: “We didn't consider advertising” - TBI Vision
BritBox president: “We didn't consider advertising”  TBI Vision

BritBox president Soumya Sriraman has brushed aside the possibility of an ad-supported model for the platform. “We didn't consider advertising,” Sriraman said ...


Channel 4 strikes advertising deal with Sky - Telegraph.co.uk
Channel 4 strikes advertising deal with Sky  Telegraph.co.uk

Great British Bake Off viewers will be targeted by advertisers based on their location and financial profile under a new partnership between Channel 4 and Sky ...


Climate facts subject to rules on partisan advertising in Canada - Science Magazine
Climate facts subject to rules on partisan advertising in Canada  Science Magazine

Environmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...


NFL Signs Content and Advertising Deal With Reddit - The Wall Street Journal
NFL Signs Content and Advertising Deal With Reddit  The Wall Street Journal

The National Football League is adding Reddit Inc. to its roster of digital marketing channels as its new season begins, hosting a series of “Ask Me Anything” ...


Seznam names head of programmatic advertising - Telecompaper
Seznam names head of programmatic advertising  Telecompaper

Czech internet company Seznam has appointed Dominik Kosorin the programmatic manager in the advertising unit of the company. Kosorin will be responsible ...


Fake advertising: time for the platforms to act - Mediatel News
Fake advertising: time for the platforms to act  Mediatel News

Why do the fake ads that con platform users out of serious money seem not to concern our industry, asks Nick Manning. Good news for everyone. You can now ...


Digital advertising is in 'creative destruction' mode - AdNews
Digital advertising is in 'creative destruction' mode  AdNews

Brian Wieser at GroupM says digital advertising can't continue to grow as fast as it has done.


Are 'Tesla-Killers' Free Advertising for Tesla? - Market Realist
Are 'Tesla-Killers' Free Advertising for Tesla?  Market Realist

Last week, Porsche unveiled its Taycan. While the model has attracted a lot of attention, it may also be providing a form of free advertisement for Tesla.


An hour of advertising with... industry headhunter Helen Kimber - The Drum
An hour of advertising with... industry headhunter Helen Kimber  The Drum

One of the reasons I'm so excited by doing An Hour of Advertising is the opportunity to get a point of view on advertising from all corners of the industry.


5 tips to get started in podcast advertising - AdAge.com
5 tips to get started in podcast advertising  AdAge.com

Although there is a multitude of other factors to consider when campaign planning, these tips are a good starting point for diving in and getting the growth you're ...


Network Spotlight: A Deep Dive Into Advertising and Viewership Trends for The CW - Broadcasting & Cable
Network Spotlight: A Deep Dive Into Advertising and Viewership Trends for The CW  Broadcasting & Cable

Today we're continuing our series of deep dives on major networks with a look at The CW. We examined recent advertising and viewership trends from the ...


Introducing First Things First, Adweek’s New Daily Resource for Advertising, Marketing and Media - Adweek
Introducing First Things First, Adweek’s New Daily Resource for Advertising, Marketing and Media  Adweek

The newsletter will bring you the news, but also tips to help you do your job better.


2019: Which advertising channels are the UK's best for candidate attraction? - Onrec
2019: Which advertising channels are the UK's best for candidate attraction?  Onrec

For the fourth year running, the UK Candidate Attraction Survey 2019 is now open to in-house recruiters and recruitment agencies. The UK Candidate Attraction ...


Exploring the changing face of digital advertising | London Business News - London Loves Business
Exploring the changing face of digital advertising | London Business News  London Loves Business

Not long ago the percentage of global advertising spend that was dedicated to digital was minuscule. It has grown rapidly, year-on-year to a point where now ...


Microsoft’s Responsive Search Ads Now Available to All Advertisers - Search Engine Journal
Microsoft’s Responsive Search Ads Now Available to All Advertisers  Search Engine Journal

Microsoft is opening up its responsive search ads beta to all advertisers.


Google, Facebook rebuff Russia over political advertising accusation - Reuters
Google, Facebook rebuff Russia over political advertising accusation  Reuters

MOSCOW (Reuters) - Google said on Monday that it supported responsible political advertising that complies with local legislation, after Russia accused it of ...


How Gainbuzz Can Help Launch Hyperlocal Advertisements With Few Clicks - PR Web
How Gainbuzz Can Help Launch Hyperlocal Advertisements With Few Clicks  PR Web

New York, NY (PRWEB) September 15, 2019 -- Platforms are defining the future. With Disney + (streaming), Google Stadia (games), Spotify (music), and many.


Juventus striker Gonzalo Higuain kicks a coach and an advertising hoarding during training - Mirror Online
Juventus striker Gonzalo Higuain kicks a coach and an advertising hoarding during training  Mirror Online

The Serie A giants have been preparing for their Champions League group stage clash with Atletico Madrid.


Treasury ad raises concerns over political advertising - The Mandarin
Treasury ad raises concerns over political advertising  The Mandarin

An advertising campaign run by the Treasury and sponsored by the Australian Taxation Office has raised questions about how far government advertising can ...


Twitter's 6-second rule means advertisers can pay for completed ad views - AdAge.com
Twitter's 6-second rule means advertisers can pay for completed ad views  AdAge.com

It's the first time the platform has a way to buy ads that only costs brands when viewers watch the whole commercial, if it's a short one.


Twitter blocks state-controlled media outlets from advertising on its social network - TechCrunch
Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunch

Twitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...


Why in the world do we have direct-to-consumer drug advertising? - STAT
Why in the world do we have direct-to-consumer drug advertising?  STAT

Out of the roughly 200 countries in the entire world, the U.S. is one of just two that allows drug companies to advertise on TV. Why?


Browns OBJ's Times Square advertisement is savage Courtney Shaw 1:07 PM, Sep 15, 2019 - News 5 Cleveland
Browns OBJ's Times Square advertisement is savage Courtney Shaw 1:07 PM, Sep 15, 2019  News 5 Cleveland

A new Odell Beckham Jr. advertisement in Times Square is straight up savage.


How to use Amazon and advertising to build a D2C startup - TechCrunch
How to use Amazon and advertising to build a D2C startup  TechCrunch

Entrepreneurship in consumer packaged goods is being democratized. This article focuses on customer acquisition, particularly Amazon and online advertising, ...


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