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Driving Customers to You - Your Car as a Marketing Vehicle


You can turn your vehicle into a rolling advertisement. Costs start at just a few dollars, and you can put your business name, slogan, phone number and web site URL in front of thousands of potential customers while you are driving along the freeway, stuck in traffic or even while you are parked. Here are some of the best ways to use your vehicle as a marketing tool.

Bumper stickers are so inexpensive that you may want to print enough for employees, friends, family members, customers and others. Publisher Susan Sabo of Small Dogs Press made bumper stickers saying, "I do bad things for love," along with the Small Dogs web site URL. The line is from one of their books, and everyone who sees the bumper sticker wants one. Sabo sells them at her web site, and gives them away at book fairs. Of course, she has one on her car, and says she has given them to all of her friends, too.

License plate frames are a favorite of car dealers and auto repair shops, but they can work for any business. You can have them custom made with your business name or slogan, along with a phone number or URL.

Magnetic signs are an easy and low-cost way to put a lot of information on your car. Put them on both sides of the car, and make sure the lettering is large enough to read, even from a distance and when the vehicle is in motion. Personal chef Sue Gaughenbaugh added an effective twist to this idea. She bought a supply of magnetic business cards and placed them around the sign on her truck. When customers see her truck in a parking lot, they can pick up a card to take with them. Gaughenbaugh started getting calls from new customers within days of putting the take-away magnetic cards on her truck.

Vinyl decals and window stickers are a highly visible way to promote your web site. Put the URL in large letters across the width of your rear windshield. After all, you never know who might be behind you in traffic. This is most effective if you have a catchy and descriptive domain name. Custom stickers are available at prices starting under $20.

You can order many of these items from local printers and sign shops. Or, do an online search for companies that can create bumper stickers, magnetic signs, decals and other promotional items.

And when you are ready to go all-out, consider a vehicle wrap. These vinyl decals look like a custom paint job and cover your entire vehicle with bright, high-quality graphics. This is not a do-it-yourself project, but you can hire companies such as www.coloredink.com to design and install the graphics. At an estimated cost of $3,500, this option is much more expensive than the others described here, but it will certainly make an impression on the other drivers you encounter.

When your car is a traveling billboard, the time you spend in traffic will become more productive.

Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with creative strategies that help your business excel. Get free tips and discover what she can do for you at http://www.IdeaLady.com/.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. August / 18 / 2017

Complex Networks, Fuse Media to Offer Joint Advertising Packages - Variety

Variety

Complex Networks, Fuse Media to Offer Joint Advertising Packages
Variety
“This alliance is an organic extension of our brand and with Fuse, we have identified a truly like-minded partner interested in offering both the audience and the advertising community the untraditional and unexpected,” said Rich Antoniello, CEO of ...
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Immersv raises $10.5M to shake up mobile advertising with some VR flair - TechCrunch

TechCrunch

Immersv raises $10.5M to shake up mobile advertising with some VR flair
TechCrunch
Immersv, a mobile 360 VR ad network, wants to use the strengths of VR to bring improve mobile advertising, not only on headset but smartphones as well. For now, the startup is focusing on pre-roll and interstitial video ads but is looking at ways to ...
VR advertising platform Immersv raises $10.5MVatorNews
Interactive advertising platform Immersv scores $10.5 million funding roundPocket Gamer.Biz
HTC Vive Invests In Immersv's VR Advertising PlatformAndroid Headlines
Road to VR -VRFocus
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Borough advertising for new manager - Pocono Record

Borough advertising for new manager
Pocono Record
STROUDSBURG — The borough is advertising for a replacement for Brian Bond, who's leaving Sept. 18 to become East Stroudsburg's borough manager. Appointed by the Borough Council, the borough manager serves as the borough's chief executive ...


Fire department says company misusing its name to get advertising business - FOX31 Denver

FOX31 Denver

Fire department says company misusing its name to get advertising business
FOX31 Denver
BROOMFIELD, Colo. -- North Metro Fire District said a business is using its name without permission to entice companies into purchasing advertising space on their magnets. North Metro Fire spokeswoman Sara Farris said a business called the fire ...


CNN And Volvo Hope Their Upcoming VR Ad Campaign Eclipses Conventional Advertising - AdExchanger

AdExchanger

CNN And Volvo Hope Their Upcoming VR Ad Campaign Eclipses Conventional Advertising
AdExchanger
It's still unclear how 360-degree video or virtual reality will affect media and advertising long-term since many brands and networks are still in the experimental stage. But CNN and Volvo hope to up the ante during next Monday's solar eclipse. The ...


BrandLab study reveals lack of diversity in marketing and advertising; how is your company doing? - Minneapolis / St. Paul Business Journal

Minneapolis / St. Paul Business Journal

BrandLab study reveals lack of diversity in marketing and advertising; how is your company doing?
Minneapolis / St. Paul Business Journal
The BrandLab, a nonprofit organization that's focused on improving diversity in the Twin Cities marketing and advertising industry, recently released a study that analyzed demographic data from 40 organizations to determine how diverse the Twin Cities ...


With Amazon looming, Walmart quietly grows as an advertising force - Digiday

With Amazon looming, Walmart quietly grows as an advertising force
Digiday
With around 140 million people shopping at its 5,000 stores in the U.S. every week, Walmart is not just a retail giant. It is also a growing advertising platform that touts its ability to connect online consumer behavior and a mountain of in-store ...


One of the big advertising groups is partnering with Digital Content ... - Nieman Journalism Lab at Harvard

Nieman Journalism Lab at Harvard

One of the big advertising groups is partnering with Digital Content ...
Nieman Journalism Lab at Harvard
Last May Digital Content Next, a trade organization that represents many of the big digital media companies, launched TrustX, a curated, automated ad-buying ...

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How Corporate Distrust Is Reshaping Advertising - Adweek

Adweek

How Corporate Distrust Is Reshaping Advertising
Adweek
The overabundance of advertising: Although it's tough to accurately estimate, Americans are exposed to something like 5,000 ads every day. They're packed everywhere, from billboards and radio spots to tiny banner ads in your favorite application.


Why Data Driven Advertising Will Be The Next Frontier - Forbes

Forbes

Why Data Driven Advertising Will Be The Next Frontier
Forbes
I recently had the chance to interview Pelle Sjoenell, Worldwide Chief Creative Officer at BBH Group, and his poignant insights and unorthodox way of understanding brands didn't disappoint. At Snaps, I spend most of my time building chatbots for brands ...


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