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How Do People Know You're in Business?


One of the most important things to do now that you've started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consuming if not done properly. Here's some inexpensive publicity and marketing ideas to help you get recognition for your new venture.

You've picked a great name for your company, made a list of your potential clients, incorporated your business and you're ready to go. What next? Well, you need to find as many ways as possible to tell people you're in business, and why they should do business with you!

One of the first things to do is to get business cards printed up and carry them wherever you go. Hand them out to everyone you know. It always amazes me how many people forget to give their cards to friends and family. Even if you "think" your family knows what you do - you might be surprised to find out how little they really do know. Besides, they may have a friend who needs exactly what you offer, and it's much more professional for them to offer a business card than a scrap of paper with your name and number scrawled on it.

Make sure your cards are professionally printed and have no spelling mistakes. This may be the first impression someone has of your business - make it a great impression - because you won't get a second chance to do it better. Make sure your cards have as many to contact you as possible: snail mail, fax, phone, email, pager, etc. Give people as many options as you can. Make sure your card also clearly states what you do - if you just have your name and phone number on your card it's likely to be tossed in the garbage. I make sure I give away AT LEAST 5 business cards a day. People ask, "Who can you possibly give 5 business cards to?" How about: leaving one on the tray when I leave my payment and tip for the waitress in a restaurant, giving it to the receptionist when I sign in at the dentist/doctor/vet, go to meet with my child's teacher at school, chat with another parent at the swimming pool watching our kids swimming, someone I meet in the checkout line at the grocery store, etc, etc. If you want to grow you business quickly this is one way to start!

Send out press releases to your local paper - these are free and many times the paper may phone for a follow up interview. Have press kits ready when you're asked for them. Remember a press release needs to sound like a news story, NOT an advertisement for your business. If you're not familiar with how to write one there are lots of articles online to help you.

First impressions are so important - did you know that you only have 15 seconds to capture someone's attention when they see your advertising in a newspaper or magazine? Yes, 15 short seconds - not long to make a good impression is it? But you know what? It takes even less than that to make a bad impression.

So, how to make the most of your 15 seconds in the spotlight - and win customers at the same time? Make sure that any print ads REALLY do a terrific job for you - get feedback from people you trust. Just because you think something looks good, doesn't mean it will sell your product. Test the ad in the paper one week, make a change to it and put it in the paper the next week (on the same day of the week) and see which ad gets the most response for you. Always test your ads this way. You're wasting money if you don't.

Create advertising that has the following traits - well designed (get help if you need it), is truthful (don't stretch the truth either) and tells the customer the benefits to them if they buy and lastly requests an action - something like - "call now to order", "order today, supply limited".

First impressions count when meeting in person even more! Every person in business should have a 15 second "script" explaining what you do ready to tell a prospective client at anytime. I know some people say that it sounds too rehearsed to be "ready" - I say it sounds like you're prepared to do business. I'd rather do business with someone who is prepared, than someone who is still fumbling around trying to figure out what they're supposed to be doing. An example of a 15 second script might be: "Hi my name is Sally Jones and I am a communications specialist who helps ensure your technology hardware all speaks the same language, so that when your computer tells the printer to print it will!" If you met Sally Jones, heard her introduction and got her card, you would likely remember her because she explained what she did very clearly, but also in a unique way. Not many computer technicians would explain their jobs this way. Find a unique way to explain what you do.

Imagine you step into an elevator and right in front of you is the MOST IMPORTANT POTENTIAL CLIENT you could ever imagine and it's JUST THE TWO OF YOU. You have 20 floors (about 15 seconds) to make an impression! What would YOU say??

Does everything that leaves your office have your company name and/or web address on it? It should! That includes your vehicle, stationery, delivery driver's t-shirts, etc - everything!

Every day will provide you with opportunities to tell people about your business - don't miss them! Don't be afraid to ask for a cross-promotional opportunity. Team up with other businesses to make your profile larger, and your business will grow much faster.

Wendy McClelland is a motivational speaker, marketing innovator and Certified Guerrilla Marketing Coach who specializes in teaching people to "think without boundaries!" She is a past nominee for "Canadian Entrepreneur of the Year" and her clients have included software developers, an Olympic athlete and a wide range of business organizations. She has spoken to 10,000+ conference attendees, about Marketing, Internet Business and Motivation. You can contact her through her website - http://www.thinkwithoutboundaries.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. February / 23 / 2020

The 'Why' of an Advertising Photo - PetaPixel
The 'Why' of an Advertising Photo  PetaPixel

True or False? Testing the limits of comparative advertising – Petline v Trupanion - JD Supra
True or False? Testing the limits of comparative advertising – Petline v Trupanion  JD Supra

Guidance issued for advertising marijuana products in Maine - Press Herald
Guidance issued for advertising marijuana products in Maine  Press Herald

Lyft Buys Halo Cars In Advertising Play - pymnts.com
Lyft Buys Halo Cars In Advertising Play  pymnts.com

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Fort Worth advertising groups gather for 2020 awards | News - fortworthbusiness.com
Fort Worth advertising groups gather for 2020 awards | News  fortworthbusiness.com

Advertising Industry Being Disrupted by ASK Permission First Ad Blockchain - Yahoo Finance
Advertising Industry Being Disrupted by ASK Permission First Ad Blockchain  Yahoo Finance

Spain to Severely Restrict Advertising for On-Line Betting - The New York Times
Spain to Severely Restrict Advertising for On-Line Betting  The New York Times

Cache Of Lyerly Man's Documents, And Advertising Items Found By Next Of Kin - Thesummervillenews
Cache Of Lyerly Man's Documents, And Advertising Items Found By Next Of Kin  Thesummervillenews

Trump campaign buys top advertising spot on YouTube for Election Day | TheHill - The Hill
Trump campaign buys top advertising spot on YouTube for Election Day | TheHill  The Hill

Great Stuff™ Earns Top Accolades for Best Advertising Campaign and Best New Product Launch in Hanley Wood's Brand Builder Awards - Business Wire
Great Stuff™ Earns Top Accolades for Best Advertising Campaign and Best New Product Launch in Hanley Wood's Brand Builder Awards  Business Wire

Brave Challenges Google's Advertising Power Before the UK Competition Watchdog - Bitcoin News
Brave Challenges Google's Advertising Power Before the UK Competition Watchdog  Bitcoin News

Interim Advertising Salesperson Milwaukee, WI - Episcopal News Service
Interim Advertising Salesperson Milwaukee, WI  Episcopal News Service

Facebook Quietly Cuts Off Sensitive Ad Data Before It Can Get Cambridge Analytica'd Again - Gizmodo
Facebook Quietly Cuts Off Sensitive Ad Data Before It Can Get Cambridge Analytica'd Again  Gizmodo

Burger King breaks the mold with new advertising campaign - The Columbian
Burger King breaks the mold with new advertising campaign  The Columbian

Lamar Advertising (LAMR) is a Great Momentum Stock: Should You Buy? - Yahoo Finance
Lamar Advertising (LAMR) is a Great Momentum Stock: Should You Buy?  Yahoo Finance

Lamar Advertising (LAMR) Q4 FFO & Revenues Grow Y/Y, Stock Up - Yahoo Finance
Lamar Advertising (LAMR) Q4 FFO & Revenues Grow Y/Y, Stock Up  Yahoo Finance

Toledo-area companies and freelancers earn advertising awards - Toledo Blade
Toledo-area companies and freelancers earn advertising awards  Toledo Blade

Seeking nominations for the most important insiders shaping the future of TV advertising - Business Insider - Business Insider
Seeking nominations for the most important insiders shaping the future of TV advertising - Business Insider  Business Insider

Programmatic Advertising For Medical Marketing - Forbes
Programmatic Advertising For Medical Marketing  Forbes

Viewership and Advertising Insights for the Ninth Democratic Debate - Broadcasting & Cable
Viewership and Advertising Insights for the Ninth Democratic Debate  Broadcasting & Cable

Legal Perspective on COVID-19 Outbreak's Influence on Advertising Industry - SHOOT Online
Legal Perspective on COVID-19 Outbreak's Influence on Advertising Industry  SHOOT Online

Judge mostly rejects challenge to SF’s political advertising disclosure law - San Francisco Chronicle
Judge mostly rejects challenge to SF’s political advertising disclosure law  San Francisco Chronicle

How Anheuser-Busch is disrupting football advertising with the XFL - KSDK.com
How Anheuser-Busch is disrupting football advertising with the XFL  KSDK.com

Marketing Homestead Products: Using Roadside Advertising - Mother Earth News
Marketing Homestead Products: Using Roadside Advertising  Mother Earth News

What Google's plan to end third party cookies means for advertising - Business Insider Nordic
What Google's plan to end third party cookies means for advertising  Business Insider Nordic

Contextual advertising company GumGum raises $22M - TechCrunch
Contextual advertising company GumGum raises $22M  TechCrunch

Recommended reading: Squiggly careers and delusional advertising - Marketing Week
Recommended reading: Squiggly careers and delusional advertising  Marketing Week

Junk food advertising: WHO calls for legally binding treaty to end 'predatory commercial practices' - FoodNavigator.com
Junk food advertising: WHO calls for legally binding treaty to end 'predatory commercial practices'  FoodNavigator.com

Moldy burger? Burger King tries new advertising campaign - Utica Observer Dispatch
Moldy burger? Burger King tries new advertising campaign  Utica Observer Dispatch

ViacomCBS Puts Streaming, Advanced Advertising On The Front Burner 02/21/2020 - MediaPost Communications
ViacomCBS Puts Streaming, Advanced Advertising On The Front Burner 02/21/2020  MediaPost Communications

AdQuick raises $6M to conquer an advertising market Google and Facebook won’t - TechCrunch
AdQuick raises $6M to conquer an advertising market Google and Facebook won’t  TechCrunch

Bloomberg advertising: Inside Hawkfish, run by Facebook's Gary Briggs - Business Insider Nordic
Bloomberg advertising: Inside Hawkfish, run by Facebook's Gary Briggs  Business Insider Nordic

Advertisers are panicking over Google's plan to ditch cookies - Business Insider UK
Advertisers are panicking over Google's plan to ditch cookies  Business Insider UK

The brand safety challenge in digital advertising - The Drum
The brand safety challenge in digital advertising  The Drum

Does your advertising pass the 'give peas a chance' test? - Marketing Week
Does your advertising pass the 'give peas a chance' test?  Marketing Week

Google bans 600 apps from Play Store in 'disruptive advertising' purge - The Drum
Google bans 600 apps from Play Store in 'disruptive advertising' purge  The Drum

Social Media Tops Digital Advertising With 28% Share: DAN Report - Entrepreneur
Social Media Tops Digital Advertising With 28% Share: DAN Report  Entrepreneur

Digital Screens Track Our Behavior For Target Advertising: ‘We’re Not Using Info To Find Where You Live’ - CBS Dallas / Fort Worth
Digital Screens Track Our Behavior For Target Advertising: ‘We’re Not Using Info To Find Where You Live’  CBS Dallas / Fort Worth

Join us for a pint at The Drum Arms during London's Advertising Week Europe - The Drum
Join us for a pint at The Drum Arms during London's Advertising Week Europe  The Drum

Bloomberg to take national stage for first time since Wisconsin advertising blitz - Channel3000.com - WISC-TV3
Bloomberg to take national stage for first time since Wisconsin advertising blitz  Channel3000.com - WISC-TV3

Artificial Intelligence Marketing is the AIM of Advertisers in 2020 - Business 2 Community
Artificial Intelligence Marketing is the AIM of Advertisers in 2020  Business 2 Community

This week's top advertising and media news, analysis - Business Insider - Business Insider
This week's top advertising and media news, analysis - Business Insider  Business Insider

Beyond Google and Facebook advertising: 17 ad platforms you should try - Search Engine Land
Beyond Google and Facebook advertising: 17 ad platforms you should try  Search Engine Land

Bank of America consolidates advertising with Publicis Groupe - AdAge.com
Bank of America consolidates advertising with Publicis Groupe  AdAge.com

It's time for digital advertisers to measure beyond verification - The Drum
It's time for digital advertisers to measure beyond verification  The Drum

Lyft buys digital car-top advertising startup Halo cars in shot to profitability - Financial World
Lyft buys digital car-top advertising startup Halo cars in shot to profitability  Financial World

This week's advertising and media news and analysis - Business Insider - Business Insider
This week's advertising and media news and analysis - Business Insider  Business Insider

‘Increasingly an awareness platform’: Amazon advertising is moving beyond search - Digiday
‘Increasingly an awareness platform’: Amazon advertising is moving beyond search  Digiday

New Era Of Interactive Video Will Create More Advertising Opportunities For Brands - Forbes
New Era Of Interactive Video Will Create More Advertising Opportunities For Brands  Forbes

Cobb business faces boycott after advertising on LED billboard - Atlanta Journal Constitution
Cobb business faces boycott after advertising on LED billboard  Atlanta Journal Constitution

How predictive advertising is changing the future of digital marketing - ClickZ
How predictive advertising is changing the future of digital marketing  ClickZ

FTC Commissioner's Social Media Statement Is a Heads-Up to Advertisers, Influencers | Corporate Counsel - Law.com
FTC Commissioner's Social Media Statement Is a Heads-Up to Advertisers, Influencers | Corporate Counsel  Law.com

Why the Guardian will no longer accept fossil fuel advertising - The Guardian
Why the Guardian will no longer accept fossil fuel advertising  The Guardian

Vast majority of Amazon advertisers plan to spend more on ads again this year - Marketing Land
Vast majority of Amazon advertisers plan to spend more on ads again this year  Marketing Land

CCPA Makes The Digital Advertising Industry Feel Like Charlie Brown - AdExchanger
CCPA Makes The Digital Advertising Industry Feel Like Charlie Brown  AdExchanger

BuzzFeed's 'fake news guy' Craig Silverman on digital advertising's 'tons' of bad actors - The Drum
BuzzFeed's 'fake news guy' Craig Silverman on digital advertising's 'tons' of bad actors  The Drum

What’s Next for Advertisers, Ad Tech and Publishers in a Cookie-Free World? - Adweek
What’s Next for Advertisers, Ad Tech and Publishers in a Cookie-Free World?  Adweek

Bloomberg to Double $300M Ad Spend After Iowa Caucuses - TIME
Bloomberg to Double $300M Ad Spend After Iowa Caucuses  TIME

What the ICO's reform of real-time bidding means for advertisers - The Drum
What the ICO's reform of real-time bidding means for advertisers  The Drum

Advertising Tech for Audiovisual Media, Brand Marketing Priorities According to Portada's New Survey - MarTech Series
Advertising Tech for Audiovisual Media, Brand Marketing Priorities According to Portada's New Survey  MarTech Series

Sir Ridley Scott's short film for prestige cognac brand wins advertising award - The Irish News
Sir Ridley Scott's short film for prestige cognac brand wins advertising award  The Irish News

Exclusive: Government to act on betting advertising in football this year with senior figures pushing for ban... - The Athletic
Exclusive: Government to act on betting advertising in football this year with senior figures pushing for ban...  The Athletic

An Amazon seller is advertising its toys as 'free from virus' amid mounting fears over coronavirus - Business Insider India
An Amazon seller is advertising its toys as 'free from virus' amid mounting fears over coronavirus  Business Insider India

Vaping laws crackdown: New legislation to regulate age, advertising - New Zealand Herald
Vaping laws crackdown: New legislation to regulate age, advertising  New Zealand Herald

A new advertising company is working on Barrie Transit's behalf. Welcome aboard, Pattison Outdoor - simcoe.com
A new advertising company is working on Barrie Transit's behalf. Welcome aboard, Pattison Outdoor  simcoe.com

Brave files formal request seeking to topple Google advertising monopoly - Micky News
Brave files formal request seeking to topple Google advertising monopoly  Micky News

Nielsen: Buy now, pay later and advertising - AdNews
Nielsen: Buy now, pay later and advertising  AdNews

Spain Says 80% of Online Gambling Advertisement Has to Go - GamblingNews.com
Spain Says 80% of Online Gambling Advertisement Has to Go  GamblingNews.com

Google will drop intrusive online advertising from 2022 - Stuff.co.nz
Google will drop intrusive online advertising from 2022  Stuff.co.nz

Op-Ed: Pro-Israel super PAC to quit running anti-Sanders advertisements - Digital Journal
Op-Ed: Pro-Israel super PAC to quit running anti-Sanders advertisements  Digital Journal

Advertising in railway carriages | Register - The Times
Advertising in railway carriages | Register  The Times

'Skyrocketing' job advertisement costs prompt launch of free care job site - Care Home Professional
'Skyrocketing' job advertisement costs prompt launch of free care job site  Care Home Professional

Council to sell advertising space on bus shelters - Epping Forest Guardian
Council to sell advertising space on bus shelters  Epping Forest Guardian

Changes made to Hampshire council websites after potentially illegal advertising data is found - Portsmouth News
Changes made to Hampshire council websites after potentially illegal advertising data is found  Portsmouth News

Advertising As We Know It Is Dead - Forbes
Advertising As We Know It Is Dead  Forbes

Think Advertising Is A Requirement? These Companies Might Make You Think Again - Forbes
Think Advertising Is A Requirement? These Companies Might Make You Think Again  Forbes

We Need to Fix Online Advertising. All of It. - Slate
We Need to Fix Online Advertising. All of It.  Slate

Your Digital Detox May Be Toxic for Advertising - The New York Times
Your Digital Detox May Be Toxic for Advertising  The New York Times

Is the Viral Non-Ad Ad the Future of Advertising? - The New York Times
Is the Viral Non-Ad Ad the Future of Advertising?  The New York Times

Thanks To Netflix, The Biggest Advertising Revolution Has Begun - Forbes
Thanks To Netflix, The Biggest Advertising Revolution Has Begun  Forbes

The Advertising Industry Has a Problem: People Hate Ads - The New York Times
The Advertising Industry Has a Problem: People Hate Ads  The New York Times

Here's what you need to know in advertising and media this week - Business Insider - INSIDER
Here's what you need to know in advertising and media this week - Business Insider  INSIDER

Google restricted ad targeting for political ads - Vox.com
Google restricted ad targeting for political ads  Vox.com

Facebook’s revised political advertising policy doubles down on division - The Verge
Facebook’s revised political advertising policy doubles down on division  The Verge

5 Of The Most Impactful Advertisers Of 2019 - Forbes
5 Of The Most Impactful Advertisers Of 2019  Forbes

Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020 - MarTech Series
Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020  MarTech Series

YouTube overhauls advertising, data collection on kids content - The Washington Post
YouTube overhauls advertising, data collection on kids content  The Washington Post

Inside the Biggest 2020 Advertising War Against Trump - The New York Times
Inside the Biggest 2020 Advertising War Against Trump  The New York Times

Bringing Purpose To Advertising - Forbes
Bringing Purpose To Advertising  Forbes

What Is Programmatic Advertising? Definition, Types, Channel, and Advantages - MarTech Advisor
What Is Programmatic Advertising? Definition, Types, Channel, and Advantages  MarTech Advisor

More than half of Facebook's 7 million advertisers are now using Story ads - AdAge.com
More than half of Facebook's 7 million advertisers are now using Story ads  AdAge.com

BuzzFeed’s SponCon lets display advertisers request editorial content for their target audiences - Digiday
BuzzFeed’s SponCon lets display advertisers request editorial content for their target audiences  Digiday

What Is Display Advertising? Definition, Targeting Process, Management, Network, Types, and Examples - MarTech Advisor
What Is Display Advertising? Definition, Targeting Process, Management, Network, Types, and Examples  MarTech Advisor

Google to Restrict User Information It Gives Advertisers - The Wall Street Journal
Google to Restrict User Information It Gives Advertisers  The Wall Street Journal

Spotify to Suspend Political Advertising - Wall Street Journal
Spotify to Suspend Political Advertising  Wall Street Journal

What's next for podcast advertising - AdAge.com
What's next for podcast advertising  AdAge.com

Viacom-CBS Merger Could Boost Advertising Ambitions - The Wall Street Journal
Viacom-CBS Merger Could Boost Advertising Ambitions  The Wall Street Journal

What Is Advertising Technology (Adtech)? Definition, Ecosystem, Programmatic, & Trends - MarTech Advisor
What Is Advertising Technology (Adtech)? Definition, Ecosystem, Programmatic, & Trends  MarTech Advisor

Advertising Reporting Comes Of Age - MarTech Series
Advertising Reporting Comes Of Age  MarTech Series

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