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1. You can get ad copy ideas by studying similar product's advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc.
2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc.
3. Make a complete list of your product's benefits and features. Begin your ad with the most important benefit either in your headline or first sentence.
4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, etc.
5. List all the ways your product is different from your competition's. Include all the differences in your ad copy that are better than their product.
6. Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows the results.
7. Make a list of your target audience. Write down what reasons would attract them to purchase your product. Include those reasons in your ad copy.
8. Include any proven facts in your ad copy. They could be customer surveys, scientific tests, product reviews, etc.
9. Tell your audience what kind of support they'll get after they buy. It could be free consulting, tech support, free servicing, etc.
10. Ask people at the end of your copy why they decided not to buy. This will give you new ideas on how to produce a more profitable ad copy.
Can You Afford to Lose 200,000
Potential Customers Every Month?
How Easily to Get Over 200,000 Potential Customers (Every Month)
From All Chief Search Engines Similarly Google,
Yahoo and MSN! Using a "Little-Known Robot"!
If You Think I'm Kidding, You Might Like To Know That
This Is Something That Has Been Tested and Proven To Work!
The advertising industry has been living a lie - Business Insider
COMMENTARY: Brands have deluded themselves into believing the dream of 'the long tail.' Yet the idea of blasting ads on thousands of sites makes little sense.
The Death Of The Advertising Specialist
That's why the specialist model for advertising is becoming completely untenable and more senior marketing leaders are calling for a re-bundling of services back into one house. As examples, Marc Pritchard, CMO of Procter & Gamble, commented, "We're ...
Heavy Hitters: The Biggest World Series Advertisers in the Last Five Years
The World Series draws a deep bench of major league advertisers pitching cars, telecom services, car insurance, food and beer. But its biggest spender over the past five years has been General Motors. GM's Chevrolet has played America's pastime for ...
Marketers' Roundtable: How Effective Is Snapchat Advertising in 2017?
Snapchat isn't the new kid on the block anymore, and brands are taking notice. Companies across industries are using Snapchat organically, but many are also investing in the platform's slew of ad products, including video ads, lenses and geofilters. In ...
Advertising startup wins Seedstars Morocco
The winner was Hooplacar, startup that connects brands with drivers to create on-vehicle advertising campaigns which are live monitored through GPS tracking and marketing KPIs. Hooplacar will now participate at the Seedstars Summit, taking place in ...
Meet New Generation of Advertising with SocialMedia.Market ICO
This is a paid press release. Cointelegraph does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products or other materials on this page. Readers should do their own research before taking any actions ...
Five Keys To Achieving Positive Return On Advertising Spend With Facebook
Achieving positive return on advertising spend (ROAS) is a key objective for many Facebook and direct response advertisers. Sustaining positive ROAS with a large media spend is not an easy feat to accomplish, but it is possible with the right approach.
Pinterest opens up search advertising in its Ads Manager ...
Pinterest began rolling out targeted ads based on searches for its partners earlier this year, giving it another moment in time to catch potential customers..
10 Questions You to Need to Ask Your Advertising Data Provider
In marketing and advertising, the value of customer data can't be overstated. However, despite data being ubiquitous in digital marketing today, both brand marketers and agency buyers are skeptical about the transparency and effectiveness of the data ...
What you need to know in advertising today
As the story of ad abuse on Facebook, Google, and Twitter during the US 2016 election has unfolded, there's been one common theme: Russian bots, fake accounts, and other shadowy actors took advantage of automated online advertising platforms to ...
Lawmakers Introduce 'Honest Ads Act' to Govern Online Political ...
Democrats now have a plan to regulate Facebook advertising
Despite backlash over political ads, Facebook's role in elections will only grow
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