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1. You can get ad copy ideas by studying similar product's advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc.
2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc.
3. Make a complete list of your product's benefits and features. Begin your ad with the most important benefit either in your headline or first sentence.
4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, etc.
5. List all the ways your product is different from your competition's. Include all the differences in your ad copy that are better than their product.
6. Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows the results.
7. Make a list of your target audience. Write down what reasons would attract them to purchase your product. Include those reasons in your ad copy.
8. Include any proven facts in your ad copy. They could be customer surveys, scientific tests, product reviews, etc.
9. Tell your audience what kind of support they'll get after they buy. It could be free consulting, tech support, free servicing, etc.
10. Ask people at the end of your copy why they decided not to buy. This will give you new ideas on how to produce a more profitable ad copy.
Can You Afford to Lose 200,000
Potential Customers Every Month?
How Easily to Get Over 200,000 Potential Customers (Every Month)
From All Chief Search Engines Similarly Google,
Yahoo and MSN! Using a "Little-Known Robot"!
If You Think I'm Kidding, You Might Like To Know That
This Is Something That Has Been Tested and Proven To Work!
What you need to know in advertising today
What you need to know in advertising today. Tanya Dua. 2h. IMG_8284.PNG Tanya Dua It often isn't banner ads or TV commercials, but word-of-mouth referrals from friends and family that drive consumers to make a purchase. But there wasn't really a way ...
Wall Street Journal
Amazon Forecast to Be No. 3 Digital Advertising Player in 2018
Wall Street Journal
The accounting changes, that have to do with reclassifying some advertising services from cost-of-sales to revenue, were responsible for the bulk of eMarketer's adjustment. On growth alone, the forecaster would still increase its prediction for Amazon ...
Amazon to move past Microsoft for No. 3 spot in advertising revenue, new study finds
Amazon to Nearly Triple Its Revenue in Online Advertising, Marketing ...
Advertising is the latest weapon in Amazon's bid for world domination
Digital Advertising Blockchain Protocol Adds New OnXCHNG Partners & Advisors
PR Newswire (press release)
19, 2018 /PRNewswire/ -- Kochava Labs SEZC, a research and development subsidiary of Kochava Inc., announces new strategic partners to OnXCHNG, the partnership program for the industry's open source blockchain framework for the digital advertising ...
Alessia Cara to Headline Advertising Week NY Wrap Party in Partnership With Time's Up/Advertising: Exclusive
Advertising Week is celebrating its 15th anniversary this October, and Grammy winner Alessia Cara is headlining the New York wrap party to benefit TIME'S UP™/ADVERTISING. The event, which takes place at NYC's Terminal 5 on Oct. 4, is part of an effort ...
Advertising Week Kicks Off Global Partnership With TIME'S UP™/ADVERTISING
The Drum at Advertising Week New York 2018 - Meet The Team
Information Law Group
We help our clients avoid deceptive advertising claims, manage risk and address third party rights issues. This includes claim substantiation for comparative advertising claims, product efficacy claims and environmental/green claims and advising on ...
Labour calls for ban on gambling advertising
Labour is calling for a ban on gambling advertising during live sporting events in a bid to tackle problem gambling. It also said it would stop people using credit cards to pay for bets and introduce a levy on gambling operators to help pay for treatment.
How To Find A Successful Advertising Partnership For Your Brand
Advertising agencies were created to focus on building brand awareness and sales so the companies they represented could concentrate on what they do best. But today's complex, multifaceted marketing efforts require competency in digital, broadcast, ...
Will Facebook Advertising Survive After the Cambridge Analytica Scandal?
Advertisers will still have many ways to leverage their own data to create highly targeted and successful audiences. For instance, companies can upload their own email database and create lists of users with similar behaviors. These “lists,” also known ...
A Guide To Advertising Week New York 2018 Panels
Advertising Week New York panels offer the rare opportunity to learn from some of today's top marketers. Here are some of our top picks for panels you should check out during the event—including a special event from AList! Note: unless otherwise noted ...
Amazon Predicted to Take Third Place in US Digital Advertising Sales
Amazon Predicted to Take Third Place in U.S. Digital Advertising Sales. Unable to load video. Research firm eMarketer released a new report that shows Amazon is expected to take the number three spot in 2018 digital ad sales, right behind tech giants ...
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