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Boost Headline Believability With Specifics


Don't use vague generalities in your headlines. Be as specific as possible. For example, you may want to put a date into your headline, or a profit increase of some specific percentage, etc. When you use something specific, like a date, an exact dollar amount, or an exact quantity in a headline, it suddenly becomes more believable.

Using specific numbers makes the reader believe that you really know what you are talking about, you have researched the information, and that you can document what you are saying. Hopefully, that is all true. You never want to lie, it will ruin your credibility and eventually destroy your business.

But, having said the above, you may sometimes want to understate your claim. The truth may seem like hype, so you may want to tone it down.

Which headline is more believable?

"Using This Long Lost Secret, Our Business Grew By Leaps and Bounds!"

"Using This Long Lost Secret, Our Business Really Sky-Rocketed!"

"Using This Long Lost Secret, Our Business Grew by 973% in 65 days!"

The last one is the most believable, isn't it? Why? Because it appears to have been measured and it is very specific. An exact percentage in a very specific number of days.

"Using This Long Lost Secret, Our Business Grew over 900% in a little over two months!" while better than the first two, still is not as believable as the one that is more precise.

Or how about these sub headlines...

Special Price to End Soon, Buy Now!

Special Price Ends at Midnight, 1 April, Get Your Copy Now While It Is On Your Mind!

Only 37 Copies Left, At This Rate We Expect To Be Sold Out In 43 Hours, Get Your Copy Now! Don't Lose Out, When They Are Gone, They Are Gone.

Aren't the last two more believable that the first?

Here is what Brian Keith Voiles, a master copywriter, has to say about being specific in your headlines:

"Using specifics in a headline make it almost irresistible to your prospect to not continue reading. You need to use exact numbers: hours, minutes, # of days, evenings, dollars, ways, types of something.

Specifics always out-pull generalities. They mean more to our prospect, and they create intrigue about what you're going to tell them in your ad or letter. They draw the reader in."

Let's take a look at a couple more comparison examples. The first example is targeted toward marketers who want to grow their mailing list.

"Over 30 Quick and Easy Ways You Can Grow Your List In One Month or Less... Guaranteed!"

"33 Quick and Easy Ways You Can Double Your List In 30 Days, Guaranteed!"

Which one attracts you more? The second one I'll bet.

Now let's look at a comparison that focuses on people who want to lose weight.

"Over 20 Quick and Easy Ways To Lose Weight In Less Than A Month...Guaranteed!"

"21 Quick and Easy Ways To Lose 10 Pounds In 25 Days... Guaranteed!"

Do you see the difference? Specifics create believability.

So, be as specific as possible in your headlines to increase your believability from the very start of your sales letter or ad and draw your readers further into your sales copy.

George Dodge is owner of the http://www.Headline-Creator-Pro.com website where you can download software to save you time and effort required to quickly create powerful headlines with push button ease.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. March / 23 / 2019

Warc predicts that Google and Facebook will make $176bn from advertising this year - Bizcommunity.com
  1. Warc predicts that Google and Facebook will make $176bn from advertising this year  Bizcommunity.com
  2. Amazon's Next Move to Boost Its Advertising Business  Motley Fool
  3. Amazon eyes digital advertising, to sell video adds on app to take on Google, Facebook  The News Minute
  4. Amazon to compete with Facebook and Google in advertising business | Cryptopolitan  Cryptopolitan
  5. Amazon is bringing video advertisements to its cellular app  Infosurhoy
  6. View full coverage on Google News

My House: What Rules? IP Implications of Augmented Reality Advertising | New York Law Journal - Law.com
My House: What Rules? IP Implications of Augmented Reality Advertising | New York Law Journal  Law.com

Augmented reality technology (AR), in which computer-generated images appear super-imposed upon a real-world environment, is quickly advancing to a point ...


Computer Generated Models: Intellectual Property and Advertising Risks | New York Law Journal - Law.com
Computer Generated Models: Intellectual Property and Advertising Risks | New York Law Journal  Law.com

Virtual models and influencers may function as trademarks as works of visual art as likenesses of real people or as combinations of all three raising new issues ...


Google Fined $1.7 Billion by E.U. for Unfair Advertising Rules - The New York Times
Google Fined $1.7 Billion by E.U. for Unfair Advertising Rules  The New York Times

LONDON — European authorities on Wednesday fined Google 1.5 billion euros for antitrust violations in the online advertising market, continuing its efforts to ...


George P. Kell, a retired advertising agency copy director and outdoorsman, dies - Baltimore Sun
George P. Kell, a retired advertising agency copy director and outdoorsman, dies  Baltimore Sun

George P. Kell, a retired advertising agency copy director who earlier held posts with Project HOPE and a Washington, D.C., hospital, died March 16 from ...


YouTube Facing Lawsuit That Alleges Toy Unboxing Videos Are “Abusive Advertising Practices” Aimed At Children - Tubefilter
YouTube Facing Lawsuit That Alleges Toy Unboxing Videos Are “Abusive Advertising Practices” Aimed At Children  Tubefilter

A Brazilian lawsuit filed against YouTube's owner Google is raising questions about whether toy unboxing videos are manipulating kids — and whether similar ...


Facebook settles 5 advertising discrimination lawsuits - Marketplace APM
Facebook settles 5 advertising discrimination lawsuits  Marketplace APM

It's no secret that nearly all of Facebook's revenue comes from advertising. But did you know Facebook is accused of allowing advertisers to discriminate against ...


U.S. lawsuit on hotels' internet advertising moves forward - Reuters
U.S. lawsuit on hotels' internet advertising moves forward  Reuters

A federal judge on Thursday rebuffed a request by hotel chains including Hyatt Hotels Corp, Marriott International Inc and Wyndham Hotel Group to throw out a ...


E-Cig Company Settles Online Behavioral Advertising Inquiry - JD Supra
E-Cig Company Settles Online Behavioral Advertising Inquiry  JD Supra

A Dutch e-cigarette company recently settled a self-regulatory inquiry over its online behavioral advertising practices. The Accountability Program (a US ...


Clorox tells Lysol to clean up its act in false-advertising lawsuit - USA TODAY
Clorox tells Lysol to clean up its act in false-advertising lawsuit  USA TODAY

Clorox is suing the maker of Lysol for false advertising and telling its competitor to come clean on its ads.


Infinity Marketing Wins 15 Service Industry Advertising Awards - Greenville
Infinity Marketing Wins 15 Service Industry Advertising Awards  Greenville

Infinity Marketing, a full-*service* marketing agency in the Upstate, has won 15 *Service* Industry Advertising (SIA) Awards for projects ranging in video production, ...


Advertising Week Europe Briefing: Audio’s coming of age - Digiday
Advertising Week Europe Briefing: Audio’s coming of age  Digiday

Both the proliferation of smart speakers and the popularity of podcasts are pushing advertisers to think harder about audio. Advertisers are now seeing voice as ...


Facebook agrees to overhaul targeted advertising system for job, housing and loan ads after discrimination complaints - The Washington Post
Facebook agrees to overhaul targeted advertising system for job, housing and loan ads after discrimination complaints  The Washington Post

Facebook on Tuesday agreed to overhaul its lucrative targeted advertising system to settle accusations that landlords, lenders and employers use the platform to ...


Chinese film producer and advertising company Leaping Group to raise up to $20 million in IPO - MarketWatch
Chinese film producer and advertising company Leaping Group to raise up to $20 million in IPO  MarketWatch

Leaping Group Co. Ltd., a Chinese film production and advertising company, said Friday it is aiming to sell up to 4 million shares in its planned initial...


In 2020, Native Advertising will be More Programmatic and Mobile - but Less Social - Social Media Today
In 2020, Native Advertising will be More Programmatic and Mobile - but Less Social  Social Media Today

A report, recently published by eMarketer, presents its predictions by juxtaposing 2018 numbers with 2020 estimates. It concludes that in 2020, native ...


Hardware Stores Find "True Value" In Hyper-Local Advertising - Forbes
Hardware Stores Find "True Value" In Hyper-Local Advertising  Forbes

True Value Company is embracing a “marketing-as-a-*service*” model, offering hyper-local and highly targeted marketing to stores as part of a larger program to ...


Shaq joins Papa John’s board; to sign advertising deal worth $8.25M - Insider Louisville
Shaq joins Papa John’s board; to sign advertising deal worth $8.25M  Insider Louisville

Former NBA star Shaquille O'Neal has joined the Papa John's board and has agreed to appear in ads for the company for $8.25 million.


Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness - Search Engine Journal
Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness  Search Engine Journal

Learn the common advertising tactics used to target customers at the top of the purchase funnel and build awareness of your brand, product, or *service* .


Addressable TV Is Creating New Advertising Capabilities...And They Are Not Going Away - Forbes
Addressable TV Is Creating New Advertising Capabilities...And They Are Not Going Away  Forbes

For anyone interested in the future of advertising, the capabilities of connected television (CTV) cannot be ignored. CTV is defined by ad software provider ...


Why Social Commerce Is Becoming ‘The Ultimate Form Of Advertising’ For CMOs—And What’s On The Horizon - Forbes
Why Social Commerce Is Becoming ‘The Ultimate Form Of Advertising’ For CMOs—And What’s On The Horizon  Forbes

The blur between *content* and commerce intensifies, and social-media platforms are working overtime to create opportunities for brands to turn consumers' ...


DoubleVerify Identifies Video Fraud Scheme Targeting Mobile App Advertising - MarTech Series
DoubleVerify Identifies Video Fraud Scheme Targeting Mobile App Advertising  MarTech Series

DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it's Fraud Lab has identified a video fraud ...


Highland City Council strikes down planned restrictions on promotional banners, flags - Belleville News-Democrat
Highland City Council strikes down planned restrictions on promotional banners, flags  Belleville News-Democrat

A Southern Illinois town voted against restriction promotional banners, flags and inflatables in the city. If approved, Highland would have charged businesses ...


Sam Ehlinger noticed maroon advertising at Austin airport - KVUE.com
Sam Ehlinger noticed maroon advertising at Austin airport  KVUE.com

"Texas A&M advertising efforts (around the airport) proves their large insecurity about being the little brother in the State of Texas," Ehlinger tweeted.


Advertising Week Europe briefing: 5 themes that will dominate the week - Digiday
Advertising Week Europe briefing: 5 themes that will dominate the week  Digiday

Thousands of media and marketing professionals will descend on Piccadilly Circus, London this week for the seventh annual Advertising Week Europe. Across ...


Without Major Sponsors, Tucker Carlson's Show Leans on Fox News "House" Ads - Hollywood Reporter
Without Major Sponsors, Tucker Carlson's Show Leans on Fox News "House" Ads  Hollywood Reporter

'Tucker Carlson Tonight,' besieged by social media backlash, is increasingly filling commercial breaks with in-house ads and direct-response brand spots.


New Zealand shooting: Facebook faces advertising boycott over live-stream - CBS News
New Zealand shooting: Facebook faces advertising boycott over live-stream  CBS News

Two business associations in New Zealand say companies should stop advertising on Facebook after an anti-Islam terrorist used the platform to livestream his ...


A Few Pioneering Women Every Advertising Industry Pro Should Know - Forbes
A Few Pioneering Women Every Advertising Industry Pro Should Know  Forbes

As we celebrate Women's History Month and continue to work toward a more equal playing field for women behind the scenes and depicted on-screen, here's a ...


“We Don’t Have Any Advertising, So We Don’t Sell Any Data”: Can Netflix Take Over the World Without Turning Evil? - Vanity Fair
“We Don’t Have Any Advertising, So We Don’t Sell Any Data”: Can Netflix Take Over the World Without Turning Evil?  Vanity Fair

Netflix appears to be making a strategic calculation by describing itself as an “entertainment company.” Silicon Valley, after all, has become synonymous with the ...


Advertising watchdog rules fake autism 'cure' adverts must stop - BBC News
Advertising watchdog rules fake autism 'cure' adverts must stop  BBC News

Advertising watchdog the Advertising Standards Authority (ASA) has ordered 150 homeopaths operating in the UK to stop claiming they can cure autism.


Data Privacy Backlash: Is Facebook Advertising Truly Evolving? - MarTech Series
Data Privacy Backlash: Is Facebook Advertising Truly Evolving?  MarTech Series

Facebook is no different when it comes to providing building and providing privacy-related services. The leading social media advertising platform keeps ...


Snap to drug advertisers: We're the friendlier social network - CNBC
Snap to drug advertisers: We're the friendlier social network  CNBC

To win big pharmaceutical advertisers, Snap is positioning itself as a friendlier social network than Facebook and Twitter.


EU regulators fine Google $1.7 billion in online advertising case - Kennebec Journal & Morning Sentinel
EU regulators fine Google $1.7 billion in online advertising case  Kennebec Journal & Morning Sentinel

BRUSSELS — European Union regulators have fined Google $1.7 billion for abusing its dominant role in online advertising, the third big antitrust penalty they've ...


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Advertising signs sell for big prices  Wisconsin State Farmer

Collectors want advertising for the historic *content* and authentic pictures.


From The ANA Conference -- FTC Chairman Warns National Advertisers - Media, Telecoms, IT, Entertainment - United States - Mondaq News Alerts
From The ANA Conference -- FTC Chairman Warns National Advertisers - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

Today, FTC Chairman Joseph Simons spoke at the ANA's Advertising Law & Public Policy Conference in Washington, D.C. United States Media, Telecoms, IT, ...


Black Lives Black Lungs: How Big Tobacco used advertising to target communities of color - Milwaukee Independent
Black Lives Black Lungs: How Big Tobacco used advertising to target communities of color  Milwaukee Independent

By Nelson Sederstrom • Milwaukee Neighborhood News *Service*. An estimated 45,000 African Americans die each year from tobacco-related illnesses, ...


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Advertisers say Facebook outage led to 'chaos' in buying  AdAge.com

Facebook advertisers say the outage at the social network caused "chaos" in the market and cost them a whole day's work as they were frozen out of ads ...


NBCUniversal, Sky Combine Advanced Advertising Services - Hollywood Reporter
NBCUniversal, Sky Combine Advanced Advertising Services  Hollywood Reporter

Comcast's entertainment arm NBCUniversal and its European pay TV business Sky are bringing together their advanced advertising services to offer marketers ...


How much does the city make from bus advertisements? - Herald-Whig
How much does the city make from bus advertisements?  Herald-Whig

For the past two years or so, many of the Quincy Transit Lines buses have been sporting advertising "wraps" touting the services of a number of Quincy-area ...


What Radio Can Learn From Online Advertising? - Radio Ink
What Radio Can Learn From Online Advertising?  Radio Ink

Borrell Associates offered a thumbnail sketch of its recently held Local Online Advertising Conference during a Wednesday afternoon webinar. It was clear that ...


Advertising Week Europe briefing: Influencer marketing under pressure to show results - Digiday
Advertising Week Europe briefing: Influencer marketing under pressure to show results  Digiday

Chatter among advertisers, publishers, agencies and influencers at Advertising Week Europe indicated that influencer marketing is finally growing up and ...


Facebook to limit demographic targeting by advertisers | Ballard Spahr LLP - JD Supra
Facebook to limit demographic targeting by advertisers | Ballard Spahr LLP  JD Supra

According to a Wall Street Journal report, Facebook has agreed to remove age, gender, and zip code targeting for housing, employment, and credit-related ...


FTC Statistics Confirm Risks to Advertisers of Refusing to Participate in NAD Proceedings - JD Supra
FTC Statistics Confirm Risks to Advertisers of Refusing to Participate in NAD Proceedings  JD Supra

No advertiser likes challenges to its advertising, whether by private litigants, state or federal governmental agencies, or in voluntary self-regulatory NAD ...


Do Ryan ToysReview and other YouTube unboxing videos exploit children? - Vox.com
Do Ryan ToysReview and other YouTube unboxing videos exploit children?  Vox.com

This January, the public prosecutor's office in São Paulo, Brazil, announced it was suing Google, accusing its video-sharing platform YouTube of “engaging in ...


Advertising Week Europe briefing: Broadcasters slowly unite against platform threats - Digiday
Advertising Week Europe briefing: Broadcasters slowly unite against platform threats  Digiday

At Advertising Week Europe, it seems broadcasters may be showing a more collective front against platform threats.


JW Player Expands Video Player Bidding Offering with Three New Advertising Partnerships - MarTech Series
JW Player Expands Video Player Bidding Offering with Three New Advertising Partnerships  MarTech Series

JW Player, an independent video technology company, announced it has expanded its proprietary Video Player Bidding solution, adding three new advertising ...


The definitive guide to what’s in and out at Advertising Week Europe 2019 - Digiday
The definitive guide to what’s in and out at Advertising Week Europe 2019  Digiday

Advertising Week Europe is here and with it comes four days of panels, parties and networking. To preview all the comings and goings, Digiday has compiled a ...


Fox News' Tucker Carlson Continues to Lose Advertisers - Rolling Stone
Fox News' Tucker Carlson Continues to Lose Advertisers  Rolling Stone

On Wednesday morning, Fox News hosted advertisers at its New York headquarters for the first “upfronts” meeting in the network's history. The goal was to ...


Tencent advertising revenue soars 44% - CampaignLive
Tencent advertising revenue soars 44%  CampaignLive

Online advertising contributed a fifth of 2018 total revenue of CNY312.7bn ($46.7bn), which rose 32%.


2019 40 Under 40: Giselle Ugarte, Media Bridge Advertising - Minneapolis / St. Paul Business Journal
2019 40 Under 40: Giselle Ugarte, Media Bridge Advertising  Minneapolis / St. Paul Business Journal

Ugarte also has had roles at ESPN, E! Entertainment and Go 96.3 in the Twin Cities, and was the youngest correspondent at age 25 for the "Today Show" in ...


How do you make money from podcasts? The pros and cons of advertising and subscriptions - Recode
How do you make money from podcasts? The pros and cons of advertising and subscriptions  Recode

Jacob Weisberg and Bethany McLean from Pushkin Industries and Marshall Williams from Ad Results Advertising discuss the booming audio biz on the latest ...


McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity - Adweek
McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity  Adweek

When you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe ...


SEC promises revised advertising rule soon - InvestmentNews
SEC promises revised advertising rule soon  InvestmentNews

The Securities and Exchange Commission is on the verge of proposing reforms to rules governing advertising, a regulation that tends to vex investment advisers ...


Snapchat's private market thrills brands but not publishers - AdAge.com
Snapchat's private market thrills brands but not publishers  AdAge.com

New premium ad platform has not led to riches for media partners even as advertisers access their best *content*. By Garett Sloane. Published on March 22, 2019 ...


Re: No more infant formula advertising in The BMJ - The BMJ
Re: No more infant formula advertising in The BMJ  The BMJ

Bravo Fiona! This sort of response by editors of respectable journals is long overdue. I trust it will lead the way for others to follow suit on similar issues.


Teikametrics adds hourly bidding optimization for Amazon advertising - Search Engine Land
Teikametrics adds hourly bidding optimization for Amazon advertising  Search Engine Land

Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization ...


the spr agency Named No. 1 Workplace Culture for Advertising and Marketing Agencies by Ranking Arizona - Benzinga
the spr agency Named No. 1 Workplace Culture for Advertising and Marketing Agencies by Ranking Arizona  Benzinga

the spr agency, an award-winning social media and public relations agency in Scottsdale, has been named No. 1 Best Workplace Culture: Advertising/Marketing ...


TV's Biggest Media Companies Team Up to Create an Addressable Advertising Standard - Adweek
TV's Biggest Media Companies Team Up to Create an Addressable Advertising Standard  Adweek

For the past decade, publishers have referred to addressable as the “holy grail” of TV advertising. And now many of the industry's biggest media ...


Digital Hype Aside, Report Says Political Campaigns Are Mostly Analog Affairs - The New York Times
Digital Hype Aside, Report Says Political Campaigns Are Mostly Analog Affairs  The New York Times

On average, candidates in the 2018 midterm races spent no more than 5 percent of their overall media budgets on digital advertising, according to a report by ...


No more infant formula advertising in The BMJ - The BMJ
No more infant formula advertising in The BMJ  The BMJ

BMJ 2019; 364 doi: https://doi.org/10.1136/bmj.l1279 (Published 21 March 2019) Cite this as: BMJ 2019;364:l1279. Article · Related *content* · Metrics ...


7 Powerful Benefits of Using PPC Advertising - Search Engine Journal
7 Powerful Benefits of Using PPC Advertising  Search Engine Journal

There are many compelling benefits of PPC advertising. Whether you're trying to convince your boss or a client about the value of Google Ads (or Bing Ads), ...


Trading Nation: Facebook's targeted advertising business - CNBC
Trading Nation: Facebook's targeted advertising business  CNBC

Mark Tepper of Strategic Wealth Partners discusses Facebook's headwinds with CNBC's Mike Santoli.


Can Coca-Cola Increase Its Revenue And Profitability By Slashing Its Advertising The Next Two Years? - Forbes
Can Coca-Cola Increase Its Revenue And Profitability By Slashing Its Advertising The Next Two Years?  Forbes

It has been a long time since both, Coca-Cola (NYSE:KO) and PepsiCo (NASDAQ:PEP), diversified into segments other than carbonated soft drinks by selling ...


Some advertisers are quitting Facebook, chiding the company's 'despicable business model' - CNBC
Some advertisers are quitting Facebook, chiding the company's 'despicable business model'  CNBC

Some businesses told CNBC they decided to stop advertising with Facebook and Instagram due to the company's user data and privacy scandals.


This clever scam lets advertisers make money by draining your Android phone - The Verge
This clever scam lets advertisers make money by draining your Android phone  The Verge

Remember when we learned it was theoretically possible for a webpage — or app — to steal your processor cycles to mine cryptocurrency, potentially draining ...


We Appreciate Our Advertisers - Above the Law
We Appreciate Our Advertisers  Above the Law

If you're interested in advertising on Above the Law or any other site in the Breaking Media network, please download our media kits or email ...


‘Digital advertising has its own share of issues’ - BusinessLine
‘Digital advertising has its own share of issues’  BusinessLine

Mumbai, March 22. As questions over brand safety and effectiveness of ads on digital platforms loom, buying a guaranteed ad placement inside 'safe' *content* ...


Has the Native Advertising Market Matured? - eMarketer
Has the Native Advertising Market Matured?  eMarketer

The typical native display ad is mobile, social and purchased programmatically—and that's not expected to change over the next couple years, as the native ad ...


Advertisers dump YouTube over questionable content featuring children - NBC News
Advertisers dump YouTube over questionable content featuring children  NBC News

AT&T, Nestlé and Epic Game have withdrawn ads from YouTube after a viral video claimed it had hosted videos featuring young children that included ...


Digital out-of-home advertising is fracturing into many channels - MarTech Today
Digital out-of-home advertising is fracturing into many channels  MarTech Today

Digital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split into multiple channels.


WHO urges governments to enforce bans on tobacco advertising, promotion and sponsorship, including in motor sport - World Health Organization
WHO urges governments to enforce bans on tobacco advertising, promotion and sponsorship, including in motor sport  World Health Organization

WHO is urging governments to enforce bans on tobacco advertising, promotion and sponsorship at sporting events, including when hosting or receiving ...


Google Stock Gains Despite EU Fine On Advertising Power Abuse - Investor's Business Daily
Google Stock Gains Despite EU Fine On Advertising Power Abuse  Investor's Business Daily

European antitrust regulators on Wednesday hit Google-parent Alphabet with a $1.7 billion fine for harming competition. Google stock climbed despite the latest ...


This Northeastern doctoral student looked into what advertising companies are doing with your clicks and searches on the internet - News@Northeastern
This Northeastern doctoral student looked into what advertising companies are doing with your clicks and searches on the internet  News@Northeastern

By now, internet users realize that they are being tracked online. But what many don't realize is that every click they make contains information that is sold to ...


TV Networks Form New Consortium to Advance Targeted Advertising - The Wall Street Journal
TV Networks Form New Consortium to Advance Targeted Advertising  The Wall Street Journal

Top television networks have teamed up to create watermark technology designed to help programmers send targeted ads to people with smart TV sets.


Sean E. Reilly Sells 107,606 Shares of Lamar Advertising Co (NASDAQ:LAMR) Stock - Fairfield Current
Sean E. Reilly Sells 107,606 Shares of Lamar Advertising Co (NASDAQ:LAMR) Stock  Fairfield Current

Lamar Advertising Co (NASDAQ:LAMR) CEO Sean E. Reilly sold 107606 shares of the business's stock in a transaction on Tuesday, March 5th. The shares ...


Advertisers Are Paying Higher Oscars Ad Rates Even As The Audience Shrinks - Forbes
Advertisers Are Paying Higher Oscars Ad Rates Even As The Audience Shrinks  Forbes

Oscar advertisers are willing to take a risk on the broadcast, spending $2.6 million for a 30-second spot, even though its audience has declined in recent years.


What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising. - Forbes
What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising.  Forbes

The article offers insights into what makes humor in advertising work. Sean McBride or Arnold Worldwide and Professor Marc Weinberger are interviewed.


You're being used to steal $50 billion in digital advertising - Fast Company
You're being used to steal $50 billion in digital advertising  Fast Company

A new report says digital ad fraud is bigger–and more sophisticated–than the industry is prepared to deal with.


Blockchain for the Advertising Industry - Law.com
Blockchain for the Advertising Industry  Law.com

While inflated expectations abound the advertising industry is emerging as one of the more immediate substantive and compelling use cases for blockchain ...


DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’ - Search Engine Land
DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’  Search Engine Land

DuckDuckGo Founder and CEO Gabriel Weinberg testified Tuesday morning before the Senate Judiciary Committee on online privacy. The committee was ...


Tucker Carlson Vows ‘We Will Never Bow to the Mob,’ but Some Big Advertisers Have - Variety
Tucker Carlson Vows ‘We Will Never Bow to the Mob,’ but Some Big Advertisers Have  Variety

Fox News' broadcast of "Tucker Carlson Tonight" Monday featured four ad breaks and few national commercials as a new controversy swirled.


Since You Can't Rely on Advertising, How Are You Diversifying Revenue? - Folio: - Folio Magazine
Since You Can't Rely on Advertising, How Are You Diversifying Revenue? - Folio:  Folio Magazine

Headlines touting impressive growth in digital ad revenues may appear delightful at first glance, but the bigger picture isn't so pretty. Unless you're one of two ...


Amazon’s Advertising Business Could Reach $33 Billion in Revenue by 2022 - Barron's
Amazon’s Advertising Business Could Reach $33 Billion in Revenue by 2022  Barron's

Amazon can grow advertising at an annualized rate of 35%, without cutting into Facebook or Google's business.


Film Financing From Advertisers And Distributors - Forbes
Film Financing From Advertisers And Distributors  Forbes

Advertisers. One source of film financing is equity from advertisers. The large advertisers each spend hundreds of millions of dollars per year advertising their ...


Digital advertising in 2019 to surpass print, TV for the first time, report says - The Seattle Times
Digital advertising in 2019 to surpass print, TV for the first time, report says  The Seattle Times

This year, the money spent on digital advertising in the United States will surpass that on traditional ads for the first time, according to forecasts by eMarketer, ...


How streaming impacts digital advertising and consumer entertainment - TechRepublic
How streaming impacts digital advertising and consumer entertainment  TechRepublic

Streaming opens up new marketing avenues and revenue potential and is reshaping consumer entertainment in the process.


Online Advertising Market - TechZiffy
Online Advertising Market  TechZiffy

Online Advertising Market Admirable Growth 2023, Focusing on Key Players with their Growth Insights and Profit Filing. What is Online Advertising? “Online ...


Congress Moves to Ban Discriminatory Advertising on Social Media - Nextgov
Congress Moves to Ban Discriminatory Advertising on Social Media  Nextgov

Lawmakers also introduced bills to help both vets and the larger U.S. workforce navigate an increasingly tech-centric job market.


Snap shares surge 10% after longtime skeptic upgrades to buy - CNBC
Snap shares surge 10% after longtime skeptic upgrades to buy  CNBC

Shares of social media company Snap rallied more than 10 percent Thursday after one longtime skeptic upgraded the stock and told clients that it's set for ...


SheSays celebrates mums in advertising with card collection - CampaignLive
SheSays celebrates mums in advertising with card collection  CampaignLive

Mother's Day cards were created by women from a variety of backgrounds.


YouTube pulls advertising from anti-vaxxer videos - Mashable
YouTube pulls advertising from anti-vaxxer videos  Mashable

YouTube said Friday that it would pull advertising from videos that espouse anti-vaccination conspiracy theories, according to BuzzFeed. The action contributes ...


Walmart Wants a Piece of Amazon's Blockbuster Advertising Growth - Motley Fool
Walmart Wants a Piece of Amazon's Blockbuster Advertising Growth  Motley Fool

Trying to follow the e-commerce giant's lead, the retail giant is reorienting strategy to build its digital ad business.


FTC finalizes settlement with student loan refinancer SoFi over deceptive advertising - TechCrunch
FTC finalizes settlement with student loan refinancer SoFi over deceptive advertising  TechCrunch

The FTC announced this morning it has approved the final consent order with online student loan refinancer SoFi, which resolves the allegations around SoFi's ...


Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade - HuffPost
Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade  HuffPost

Fossil fuel and other corporate trade groups paid public relations and advertising firms at least $1.4 billion from 2008 to 2017 to help them win over the American ...


Fox News Host Jeanine Pirro Loses Advertisers Amid Backlash - Hollywood Reporter
Fox News Host Jeanine Pirro Loses Advertisers Amid Backlash  Hollywood Reporter

Fox News host Jeanine Pirro's Saturday night show has already lost at least four corporate advertisers after she said on her March 9 broadcast that Muslim ...


The push and pull of travel advertising - PhocusWire
The push and pull of travel advertising  PhocusWire

The travel industry is no stranger to the ebb and flow of change. Consumer travel behavior has seen massive shifts with technological developments. Travelers ...


Battling Bans, China’s Huawei Goes on an Advertising Offensive - The Wall Street Journal
Battling Bans, China’s Huawei Goes on an Advertising Offensive  The Wall Street Journal

As a challenge to key U.S. allies seeking to block it from rollouts of 5G networks, China's Huawei Technologies Co. unleashed an edgy ad campaign. The ads ...


Sons rent billboard advertising dad’s birthday and phone number: report - Fox News
Sons rent billboard advertising dad’s birthday and phone number: report  Fox News

A South Jersey man's phone has been ringing off the hook since last week when his two sons rented a billboard reading “Wish My Dad Happy Birthday. Love ...


For The First Time, Digital Advertising Will Surpass Traditional Ad Spending - WBUR
For The First Time, Digital Advertising Will Surpass Traditional Ad Spending  WBUR

Total digital spending on advertising will surpass traditional ad spending for the first time. Here & Now media analyst John Carroll assesses the impact.


Advertisers begin dropping Jeanine Pirro’s show - ThinkProgress
Advertisers begin dropping Jeanine Pirro’s show  ThinkProgress

At least five companies say they're pulling advertisements from Jeanine Pirro's Fox News show, Justice with Judge Jeanine, after she questioned whether ...


3 ways to lower your Amazon advertising ACoS - Search Engine Land
3 ways to lower your Amazon advertising ACoS  Search Engine Land

Amazon's advertising revenue topped $10B in 2018, creeping up right behind Facebook and Google, as the third largest ad platform in the U.S. The analysts ...


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