We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
Don't use vague generalities in your headlines. Be as specific as possible. For example, you may want to put a date into your headline, or a profit increase of some specific percentage, etc. When you use something specific, like a date, an exact dollar amount, or an exact quantity in a headline, it suddenly becomes more believable.
Using specific numbers makes the reader believe that you really know what you are talking about, you have researched the information, and that you can document what you are saying. Hopefully, that is all true. You never want to lie, it will ruin your credibility and eventually destroy your business.
But, having said the above, you may sometimes want to understate your claim. The truth may seem like hype, so you may want to tone it down.
Which headline is more believable?
"Using This Long Lost Secret, Our Business Grew By Leaps and Bounds!"
"Using This Long Lost Secret, Our Business Really Sky-Rocketed!"
"Using This Long Lost Secret, Our Business Grew by 973% in 65 days!"
The last one is the most believable, isn't it? Why? Because it appears to have been measured and it is very specific. An exact percentage in a very specific number of days.
"Using This Long Lost Secret, Our Business Grew over 900% in a little over two months!" while better than the first two, still is not as believable as the one that is more precise.
Or how about these sub headlines...
Special Price to End Soon, Buy Now!
Special Price Ends at Midnight, 1 April, Get Your Copy Now While It Is On Your Mind!
Only 37 Copies Left, At This Rate We Expect To Be Sold Out In 43 Hours, Get Your Copy Now! Don't Lose Out, When They Are Gone, They Are Gone.
Aren't the last two more believable that the first?
Here is what Brian Keith Voiles, a master copywriter, has to say about being specific in your headlines:
"Using specifics in a headline make it almost irresistible to your prospect to not continue reading. You need to use exact numbers: hours, minutes, # of days, evenings, dollars, ways, types of something.
Specifics always out-pull generalities. They mean more to our prospect, and they create intrigue about what you're going to tell them in your ad or letter. They draw the reader in."
Let's take a look at a couple more comparison examples. The first example is targeted toward marketers who want to grow their mailing list.
"Over 30 Quick and Easy Ways You Can Grow Your List In One Month or Less... Guaranteed!"
"33 Quick and Easy Ways You Can Double Your List In 30 Days, Guaranteed!"
Which one attracts you more? The second one I'll bet.
Now let's look at a comparison that focuses on people who want to lose weight.
"Over 20 Quick and Easy Ways To Lose Weight In Less Than A Month...Guaranteed!"
"21 Quick and Easy Ways To Lose 10 Pounds In 25 Days... Guaranteed!"
Do you see the difference? Specifics create believability.
So, be as specific as possible in your headlines to increase your believability from the very start of your sales letter or ad and draw your readers further into your sales copy.
George Dodge is owner of the http://www.Headline-Creator-Pro.com website where you can download software to save you time and effort required to quickly create powerful headlines with push button ease.
ADVERTISING RELATED ARTICLES:
Why Would Anyone Want Your Business Card?
Do you remember how proud you were the first time you saw your name in print?Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper represents years of planning and effort and hard work and dreams.
Go Ahead Im Listening
In today's fast paced environment, interaction with family and friends is often relegated to a few left over minutes here and there, leaving many people feeling isolated. Radio fills the gap.
Present Your Product On A TV Show for FREE
Would you like to get your new or existing Internet business moving nearly at the speed of light? Do you know what is required to get your business noticed and how to build your personal credibility fast, making clients secure enough to purchase from you over the Internet?The Simple AnswerThe primary answer is putting potential clients in a comfort zone relative to your product quality and your reputation as an authority in your marketing niche.One SolutionMarket it on television.
Magnetic Business Cards: Make Your Marketing Message Stick
What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time? Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation.
Advertising - Should You Be Advertising Your Services?
You offer a reliable, quality service. You know that if more people knew what you can do, you'd increase sales.
Giorgio Armani: A Persuasive Campaign
Lets examine the use of Giorgio Armani Company's advertisements for a persuasive campaign. My reasoning is because the company is separated into several different divisions, while each tries to sell their product, the advertisements must maintain an overall company image.
How To Write Really Good Ads
All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way.
The First UK Man To Become a Human Billboard an Interview
Advertising on humans using tattoos is rapidly kind of freak niche that is definitely growing. It all started about two years ago (to the best of my knowledge) when a guy ran an ad on eBay offer his forehead as a billboard.
Finding Your Target Market
Achieving sales is probably the biggest challenge a web business owner has. It requires a balanced mix of the right products, competitive pricing, optimal web design, aggressive advertising and attracting the right online visitors.
Small Business Image
The single easiest way to increase sales is to look professional. People believe what they see.
Developing a Formal Brand Messaging Document
Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message. Imagine one of your customers calling six different people in your company.
The Future of Voiceovers: Hold Your Tongue...Possibly Forever
"Do we need to cast a voice-over talent for this project?"That's a valid question any producer might ask when creating an advertisement, corporate audio-video presentation, video game, etc. Of course, the answer depends on what elements the producer and client feel will best communicate with the audience.
Media Savvy - How To Manage Your Time To Gain The Best Media Coverage
Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated.
Driving Customers to You - Your Car as a Marketing Vehicle
You can turn your vehicle into a rolling advertisement. Costs start at just a few dollars, and you can put your business name, slogan, phone number and web site URL in front of thousands of potential customers while you are driving along the freeway, stuck in traffic or even while you are parked.
10 Tips to Use Giveaways Effectively
Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely.
How To Get Big Sponsorship Money for Your Band, Tour, Event or Production
Touring is a bands greatest opportunity for success. But, touring can be very expensive.
What Makes Advertising Successful?
MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD: 1. PERSUASIVE SELLING COPY.
How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.
What are Text Adverts?
Not everyone is aware of what are text adverts? Text Adverts are a form of low cost advertising used by website owners to promote their website and services to a quality targeted audience. Online advertising offers an outstanding opportunity to efficiently and effectively target your desired audience.
Turn Your Ad Copy into a Goldmine!
Today, more than ever, it is crucial that your ad copy explodes the reader's curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action? Invoking a reader's call to action can be communicated in various effective ways.
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find homes for rent
Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market