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Customer-Involving Signage and Selling


Here's some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):

1. Since movement always attracts attention, any banner, sign set of a pole that might move with the wind or electrically-turned sign will stand out from the static messages around it.

2. A retailer could become known for catchy sayings, advice, or questions (that are answered in the next day or week's sign message). Messages may or may not be directly related to the store's products or services - but they should appeal to the store's kind of clients. For example, a beauty salon may have hair-related sayings - or simple quotes on beauty - and wit.

3. For 24-hour involvement, consider videoing local notables (from mayor to sports columnist) and attention-getting people (cute kids, beautiful adults, etc.) using or discussing your product/service.

Creating a continuous feed video loop of the short vignettes and put the video in a TV monitor inside the store for viewing - and/or another on a stand in the window, facing out with the sound piped out from above peoples' heads (where vandals cannot damage the site where the sound is sent outside. That way passersby can watch.

We are all voyeurs. We like to eavesdrop or see each other in action, especially in fun, odd, inspiring, humorous or other human situations. So-called "reality TV" has proved that.

4. Do a variation of the Burma-Shave signs of America's past where people driving through long stretches of boring desert or other unchanging landscapes. The sequence of signs had progressive rhyming lines to pull people into the message.

A set of stores on a block could co-create a continuing set of signs, with messages about their stores in a continuing theme. Each side of the signs, set out perpendicular to their storefronts, could be read, sequence, by the passersby in their car or on foot, depending on the sign placement.

Adapt your selling to make prospects comfortable in these less-certain times What kinds of online and on-location marketing will attract more shoppers, spending and buzz in this New Normal world?

Consider consumers desire for comfort, security and personal recognition - and exactly how you will serve those largely unspoken needs:

1. "Time-Starved Culture"

Both bricks and mortar and 'only online" stores could offer the opportunity for shoppers to fill out a shopping list online of their gift recipients' names and mailing addresses . . .

2. "Need to be Known in a Relationship-Diminished World"

. . . Then enable the customer to write a personal message to each of her/his intended gift recipients . . .

3. "Worried About Money"

. . .then offer, upfront, a "special savings" if your customer spends at least a certain level of money on the gift list (thus encouraging great per-customer spending, with less labor and marketing costs for the retailer)

4. "Seeking Value"

. . or, rather than offer a "special savings", cross-promote with another retailer who also reaches the same kind of customer and agree to give one of your gifts to their biggest spending customers (coming to your store to pick up the gift) in exchange for your cross-promoting partner to give a gift of the same value to your biggest spenders.

Thus the SmartPartnering retailers gain access to each others' most lucrative kind of customer in a credible and cost-effective manner, while offering their customers an enticing reason to spend more.

Kare Anderson is the author of LikeABILITY (see Grand Store at http://www.SayitBetter.com), Make Yourself Memorable and SmartPartnering. A popular speaker on SmartPartnering and on how to be more frequently-quoted to become your kind of customers' top- of-mind choice, she also publishes the SayitBetter newsletter, with 32,000 subscribers in 28 countries.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. September / 25 / 2020

A beginner's guide to diversity, inclusion and representation in advertising - The Drum
A beginner's guide to diversity, inclusion and representation in advertising  The Drum

AdvaMed launches campaign against 'misleading' legal advertising - Mass Device
AdvaMed launches campaign against 'misleading' legal advertising  Mass Device

Reddit Announces Inventory Type Options for Advertising - Search Engine Journal
Reddit Announces Inventory Type Options for Advertising  Search Engine Journal

Integrity and political advertising - - Champion
Integrity and political advertising -  Champion

Technology, Advertising Lead in Sublease Space - GlobeSt.com
Technology, Advertising Lead in Sublease Space  GlobeSt.com

Local ad and PR pros share how the Covid-19 pandemic is changing their strategies - Nashville Business Journal
Local ad and PR pros share how the Covid-19 pandemic is changing their strategies  Nashville Business Journal

SaTT Smart Advertising Token Raises USD 7.1M, Rare Feat in 2020 Lackluster ICO Landscape - GlobeNewswire
SaTT Smart Advertising Token Raises USD 7.1M, Rare Feat in 2020 Lackluster ICO Landscape  GlobeNewswire

Report: Governor's advertising campaign was used to collect Alaskans' info - Anchorage Daily News
Report: Governor's advertising campaign was used to collect Alaskans' info  Anchorage Daily News

Brands Will Dedicate $58.6B To eCommerce Advertising - pymnts.com
Brands Will Dedicate $58.6B To eCommerce Advertising  pymnts.com

Trump retreats from advertising in key battlefields - The Detroit News
Trump retreats from advertising in key battlefields  The Detroit News

Google Antitrust Suit Looms Over Issues of Search Dominance, Advertising - The Wall Street Journal
Google Antitrust Suit Looms Over Issues of Search Dominance, Advertising  The Wall Street Journal

Facebook and YouTube accept hate speech audits to keep advertisers happy - CNN
Facebook and YouTube accept hate speech audits to keep advertisers happy  CNN

Direct Mail Advertising—2010–2018 - WhatTheyThink
Direct Mail Advertising—2010–2018  WhatTheyThink

How the Advertising Industry Makes Fossil Fuels Sexy - VICE
How the Advertising Industry Makes Fossil Fuels Sexy  VICE

Largest Pittsburgh-area Advertising Firms - Pittsburgh Business Times - New York Business Journal
Largest Pittsburgh-area Advertising Firms - Pittsburgh Business Times  New York Business Journal

Bigeye, the advertising agency, Announces Key Hires & Promotions - Martechcube
Bigeye, the advertising agency, Announces Key Hires & Promotions  Martechcube

Social media deal earns advertisers’ ‘likes’, but not yet all their dollars - Metro US
Social media deal earns advertisers’ ‘likes’, but not yet all their dollars  Metro US

Blockchain in Media, Advertising, and Entertainment Market Scope, Growth Forecast, Comprehensive Analysis 2028 | Top Players: IBM, Microsoft, SAP, Accenture, AWS, Oracle, Digital Currency Group - The Daily Chronicle
Blockchain in Media, Advertising, and Entertainment Market Scope, Growth Forecast, Comprehensive Analysis 2028 | Top Players: IBM, Microsoft, SAP, Accenture, AWS, Oracle, Digital Currency Group  The Daily Chronicle

Growth Predicted for Indoor LCD Advertising Players Market, COVID-19 Pandemic puts Existing Projections in Jeopardy – KDMI Report - StreetInsider.com
Growth Predicted for Indoor LCD Advertising Players Market, COVID-19 Pandemic puts Existing Projections in Jeopardy – KDMI Report  StreetInsider.com

The Advertising Club Bangalore’s Executive Director Arvind Kumar passes away - Best Media Info
The Advertising Club Bangalore’s Executive Director Arvind Kumar passes away  Best Media Info

Amazon reportedly prevents some device rivals from advertising competing products - CNBC
Amazon reportedly prevents some device rivals from advertising competing products  CNBC

Impact of COVID-19 on Advertising Management Platform Market From 2020-2025: Growth Analysis by Manufacturers like Google, Celtra, Bannerflow, Adobe, etc - The Daily Chronicle
Impact of COVID-19 on Advertising Management Platform Market From 2020-2025: Growth Analysis by Manufacturers like Google, Celtra, Bannerflow, Adobe, etc  The Daily Chronicle

Advertising is failing to sell itself to young, diverse talent says IPA - The Drum
Advertising is failing to sell itself to young, diverse talent says IPA  The Drum

Latest Research Report: Inflight Advertising Market 2020 by Company, Regions, Type and Application, Forecast to 2026 - The Daily Chronicle
Latest Research Report: Inflight Advertising Market 2020 by Company, Regions, Type and Application, Forecast to 2026  The Daily Chronicle

The News Media And Advertising: Evolution Of A Zero-Sum Game - Worldcrunch
The News Media And Advertising: Evolution Of A Zero-Sum Game  Worldcrunch

Wendy's to ramp up breakfast advertising - Seeking Alpha
Wendy's to ramp up breakfast advertising  Seeking Alpha

Brands to spend $59bn on e-commerce advertising in 2020 - Yahoo News
Brands to spend $59bn on e-commerce advertising in 2020  Yahoo News

Aisle Rocket Launches Advanced Predictive Analytics for Facebook Advertisers - MarTech Series
Aisle Rocket Launches Advanced Predictive Analytics for Facebook Advertisers  MarTech Series

In-Game Advertising Market Share, Industry Size, Latest Opportunities, Research & Development Analysis 2020-2027 - The Daily Chronicle
In-Game Advertising Market Share, Industry Size, Latest Opportunities, Research & Development Analysis 2020-2027  The Daily Chronicle

Amazon Advertising Bid Management Strategy - PR Web
Amazon Advertising Bid Management Strategy  PR Web

Global Programmatic Marketing and Advertising Market 2020 – Industry Demand, Share, Size, Future Trends Plans, Growth Opportunities, Key Players, Application, Demand, Industry Research Report By Regional Forecast To 2026 - The Daily Chronicle
Global Programmatic Marketing and Advertising Market 2020 – Industry Demand, Share, Size, Future Trends Plans, Growth Opportunities, Key Players, Application, Demand, Industry Research Report By Regional Forecast To 2026  The Daily Chronicle

Online Advertising Market 2020 Key Enhancement, Share Analysis To 2028 | Amazon, AOL, Baidu, Microsoft, and Twitter, Google, Facebook. - The Daily Chronicle
Online Advertising Market 2020 Key Enhancement, Share Analysis To 2028 | Amazon, AOL, Baidu, Microsoft, and Twitter, Google, Facebook.  The Daily Chronicle

Yelp To Add Heat Maps, Keyword Blocking For Advertisers 09/25/2020 - MediaPost Communications
Yelp To Add Heat Maps, Keyword Blocking For Advertisers 09/25/2020  MediaPost Communications

Spain will be at the forefront of gaming advertising regulations in Europe - Yogonet International
Spain will be at the forefront of gaming advertising regulations in Europe  Yogonet International

Frameplay Integrates with Magnite for In-Game Advertising - Destination CRM
Frameplay Integrates with Magnite for In-Game Advertising  Destination CRM

Display Advertising System Market Size, Share & Trends, Competitor Dynamics and Trade Analysis Report, 2026 - The Daily Chronicle
Display Advertising System Market Size, Share & Trends, Competitor Dynamics and Trade Analysis Report, 2026  The Daily Chronicle

Online Advertising Market current and future demand 2026 with top leading players like Amazon, Aol, Baidu, Facebook, Google - Crypto Daily
Online Advertising Market current and future demand 2026 with top leading players like Amazon, Aol, Baidu, Facebook, Google  Crypto Daily

Programmatic Advertising Platform Market Set to Witness Huge Growth by 2026 | DataXu, MediaMath, AOL Inc (Verizon Communications), AppNexus, Adroll.com - Crypto Daily
Programmatic Advertising Platform Market Set to Witness Huge Growth by 2026 | DataXu, MediaMath, AOL Inc (Verizon Communications), AppNexus, Adroll.com  Crypto Daily

Cross-Channel Advertising Software Market In-Depth Analysis including key players TubeMogul, Marin, Oracle - The Daily Chronicle
Cross-Channel Advertising Software Market In-Depth Analysis including key players TubeMogul, Marin, Oracle  The Daily Chronicle

EU operators cut advertising on IPR-infringing sites - iGaming Business
EU operators cut advertising on IPR-infringing sites  iGaming Business

Smart Advertising Token SaTT Reveals ProBit as Next Exchange Listing | Press release - Bitcoin News
Smart Advertising Token SaTT Reveals ProBit as Next Exchange Listing | Press release  Bitcoin News

Experiential Advertising Agency Services Market Shares, Strategies and Forecasts Worldwide 2020 to 2026 – Impact of Post COVID-19 Spread Analysis | Deutsch,Televerde,Ansira,Antianti,MDC Partners,Ketchum,Leo Burnett,R/GA,Ryzeo,UVIAUS - The Daily Chronicle
Experiential Advertising Agency Services Market Shares, Strategies and Forecasts Worldwide 2020 to 2026 – Impact of Post COVID-19 Spread Analysis | Deutsch,Televerde,Ansira,Antianti,MDC Partners,Ketchum,Leo Burnett,R/GA,Ryzeo,UVIAUS  The Daily Chronicle

Interactive Advertising Market is Booming Worldwide Latest Study Reveal - The Daily Chronicle
Interactive Advertising Market is Booming Worldwide Latest Study Reveal  The Daily Chronicle

Interactive Advertising Market 2020: Industry, Size, Share, Demands, Growth, Opportunities, Trends Analysis And Forecast Till 2025 - The Daily Chronicle
Interactive Advertising Market 2020: Industry, Size, Share, Demands, Growth, Opportunities, Trends Analysis And Forecast Till 2025  The Daily Chronicle

Programmatic Advertising Spending Market, Share, Growth, Trends and Forecast To 2027| Adobe, DIGILANT, Kantar Media, Oracle, Oath, SpotXchange, SmartyAds, Simpli.fi, Telaria - Crypto Daily
Programmatic Advertising Spending Market, Share, Growth, Trends and Forecast To 2027| Adobe, DIGILANT, Kantar Media, Oracle, Oath, SpotXchange, SmartyAds, Simpli.fi, Telaria  Crypto Daily

Social Advertising Social Media Market 2020 | Know the Latest COVID19 Impact Analysis And Strategies of Key Players: Facebook, LinkedIn, Google Edition, Twitter, Instagram, etc. | InForGrowth - The Daily Chronicle
Social Advertising Social Media Market 2020 | Know the Latest COVID19 Impact Analysis And Strategies of Key Players: Facebook, LinkedIn, Google Edition, Twitter, Instagram, etc. | InForGrowth  The Daily Chronicle

Advertisers Could Be Held Responsible When Mobile Apps Gain Dangerous Permissions From Consumer Devices 09/25/2020 - MediaPost Communications
Advertisers Could Be Held Responsible When Mobile Apps Gain Dangerous Permissions From Consumer Devices 09/25/2020  MediaPost Communications

Anne Donahue: Advertising ban on cannabis bill lost in the deal-making - vtdigger.org
Anne Donahue: Advertising ban on cannabis bill lost in the deal-making  vtdigger.org

Hyland Graphic Design & Advertising Featured in Expertise.com's List of Top 19 Web Developers in Philadelphia - EIN News
Hyland Graphic Design & Advertising Featured in Expertise.com's List of Top 19 Web Developers in Philadelphia  EIN News

Programmatic Marketing/Advertising Market Segmentation Application, Technology & Market Analysis Research Report To 2025 - The Daily Chronicle
Programmatic Marketing/Advertising Market Segmentation Application, Technology & Market Analysis Research Report To 2025  The Daily Chronicle

Trending Now: Mobile Advertising Market Competitive Analysis, Market Entry Strategy, Pricing Trends, Sustainability Trends And Innovation Trends - Crypto Daily
Trending Now: Mobile Advertising Market Competitive Analysis, Market Entry Strategy, Pricing Trends, Sustainability Trends And Innovation Trends  Crypto Daily

Thanks So Very Much To Our ATL Advertisers - Above the Law
Thanks So Very Much To Our ATL Advertisers  Above the Law

The tallest advertising hoarding in Scotland proudly displaying the Paisley pattern is now complete - Daily Record
The tallest advertising hoarding in Scotland proudly displaying the Paisley pattern is now complete  Daily Record

New Netsertive leaders to help clients 'deploy localized digital advertising' - Auto Remarketing
New Netsertive leaders to help clients 'deploy localized digital advertising'  Auto Remarketing

Apple's IDFA Change Could Drive CTV Advertising, MMA's Greg Stuart - BeetTV
Apple's IDFA Change Could Drive CTV Advertising, MMA's Greg Stuart  BeetTV

Hearst faces an age and gender discrimination lawsuit - Business Insider - Business Insider
Hearst faces an age and gender discrimination lawsuit - Business Insider  Business Insider

SEC Proposes Amendments to the Advertising Rules for Registered Funds, BDCs, and ETFs - Lexology
SEC Proposes Amendments to the Advertising Rules for Registered Funds, BDCs, and ETFs  Lexology

ADVERTISEMENT FOR BIDS | Legal Announcements - Press of Atlantic City
ADVERTISEMENT FOR BIDS | Legal Announcements  Press of Atlantic City

2020 Is the Year of Tech Advertising - eMarketer
2020 Is the Year of Tech Advertising  eMarketer

No, Facebook hasn't banned Trump from advertising - PolitiFact
No, Facebook hasn't banned Trump from advertising  PolitiFact

Trump Has Lost His Edge In TV Advertising - FiveThirtyEight
Trump Has Lost His Edge In TV Advertising  FiveThirtyEight

Telstra loses latest advertising legal challenge against Optus - ARNnet
Telstra loses latest advertising legal challenge against Optus  ARNnet

Do you need to have advertisements on car wraps? - The Mountaineer
Do you need to have advertisements on car wraps?  The Mountaineer

Programmatic Advertising Spending Market: Year 2020 With Top Key Players Like Adobe, DIGILANT, Kantar Media, Oracle, Oath I, SpotXchange, SmartyAds - The Daily Chronicle
Programmatic Advertising Spending Market: Year 2020 With Top Key Players Like Adobe, DIGILANT, Kantar Media, Oracle, Oath I, SpotXchange, SmartyAds  The Daily Chronicle

TikTok Bans Some Advertisements 09/24/2020 - MediaPost Communications
TikTok Bans Some Advertisements 09/24/2020  MediaPost Communications

Straus News awarded for hyperlocal journalism and innovative advertising - The West Milford Messenger
Straus News awarded for hyperlocal journalism and innovative advertising  The West Milford Messenger

Advertisers Will Spend $58.6 Billion On Ecommerce Ads To Reach Millions Of Consumers 09/24/2020 - MediaPost Communications
Advertisers Will Spend $58.6 Billion On Ecommerce Ads To Reach Millions Of Consumers 09/24/2020  MediaPost Communications

Smart Advertising Market 2020-2025 | Comprehensive Study COVID19 Impact Analysis | Worldwide Key Players: Lamar, Advertising, Company, OUTFRONT, etc. - The Daily Chronicle
Smart Advertising Market 2020-2025 | Comprehensive Study COVID19 Impact Analysis | Worldwide Key Players: Lamar, Advertising, Company, OUTFRONT, etc.  The Daily Chronicle

CFPB Announces Eighth Consent Order for False and Misleading Mortgage Advertising of VA-Guaranteed Mortgages - JD Supra
CFPB Announces Eighth Consent Order for False and Misleading Mortgage Advertising of VA-Guaranteed Mortgages  JD Supra

Internet Advertising Market Key Companies Profile With Sales, Revenue, And Prices Up to 2027: Wacker, Nippon Rika, Ningbo Zhenhai Haide Biochem, Wuhan Grand Hoyo, Ajinomoto, etc - Crypto Daily
Internet Advertising Market Key Companies Profile With Sales, Revenue, And Prices Up to 2027: Wacker, Nippon Rika, Ningbo Zhenhai Haide Biochem, Wuhan Grand Hoyo, Ajinomoto, etc  Crypto Daily

Impact Of COVID-19 On Programmatic Marketing or Advertising Market 2020 Industry Challenges, Business Overview And Forecast Research Study 2026 - The Daily Chronicle
Impact Of COVID-19 On Programmatic Marketing or Advertising Market 2020 Industry Challenges, Business Overview And Forecast Research Study 2026  The Daily Chronicle

Google to block political ads after US election polls close - Aljazeera.com
Google to block political ads after US election polls close  Aljazeera.com

IBM On Apple, IDFA, Google, Privacy, Advertising ... And AI - Forbes
IBM On Apple, IDFA, Google, Privacy, Advertising ... And AI  Forbes

What Can Advertisers Expect This COVID Christmas? - AdExchanger
What Can Advertisers Expect This COVID Christmas?  AdExchanger

For the advertising industry, the pandemic means opportunity. - The New York Times
For the advertising industry, the pandemic means opportunity.  The New York Times

The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments - Science Advances
The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments  Science Advances

Upcoming FTC Workshop to Address Advertising and Data Security - JD Supra
Upcoming FTC Workshop to Address Advertising and Data Security  JD Supra

Attorney General: Myrtle Beach tourism advertising money can't be used for beautification project - Myhorrynews
Attorney General: Myrtle Beach tourism advertising money can't be used for beautification project  Myhorrynews

Procter & Gamble is leaving the TV upfronts to do more direct deals with TV networks - Business Insider - Business Insider
Procter & Gamble is leaving the TV upfronts to do more direct deals with TV networks - Business Insider  Business Insider

Critiquing the campaigns’ ad nauseam advertisements - KTAR.com
Critiquing the campaigns’ ad nauseam advertisements  KTAR.com

Republican U.S. House campaign arm cancels $2 million in Houston-area advertising - KPRC Click2Houston
Republican U.S. House campaign arm cancels $2 million in Houston-area advertising  KPRC Click2Houston

Biden vs Trump advertising strategy in battleground states - CNN
Biden vs Trump advertising strategy in battleground states  CNN

Republican worries rise as Trump campaign pulls back from television advertising - The Washington Post
Republican worries rise as Trump campaign pulls back from television advertising  The Washington Post

Insurance Advertising Market Is Booming Worldwide : United Health, Liberty Mutual, GEICO, Allstate - Insurance News Net
Insurance Advertising Market Is Booming Worldwide : United Health, Liberty Mutual, GEICO, Allstate  Insurance News Net

Here are 6 Advertising Trackers I Found on The Mac Observer - The Mac Observer
Here are 6 Advertising Trackers I Found on The Mac Observer  The Mac Observer

AT&T considers cellphone plans subsidized by advertising - Fox Business
AT&T considers cellphone plans subsidized by advertising  Fox Business

SDNY Relies on “Simple Reading” of Label to Dismiss False Advertising Claim - JD Supra
SDNY Relies on “Simple Reading” of Label to Dismiss False Advertising Claim  JD Supra

NFL Season Arrives To Help TV Advertising Get Back In The Game - Deadline
NFL Season Arrives To Help TV Advertising Get Back In The Game  Deadline

Xandr and Sublime Unite on Programmatic Guaranteed High-Impact Advertising Campaigns - ExchangeWire
Xandr and Sublime Unite on Programmatic Guaranteed High-Impact Advertising Campaigns  ExchangeWire

How advertisers can leverage Facebook effectively in their holiday marketing strategies - AdAge.com
How advertisers can leverage Facebook effectively in their holiday marketing strategies  AdAge.com

INTEREST-BASED ADVERTISING NOTICE | Site | kctv5.com - KCTV Kansas City
INTEREST-BASED ADVERTISING NOTICE | Site | kctv5.com  KCTV Kansas City

Fashion Advertisers Rediscover Black Models - The New York Times
Fashion Advertisers Rediscover Black Models  The New York Times

AT&T plan for advertising subsidized cellphones hits Senate roadblock - Fox Business
AT&T plan for advertising subsidized cellphones hits Senate roadblock  Fox Business

Facebook tries to head off election turmoil, angering both Trump and Democrats - The Washington Post
Facebook tries to head off election turmoil, angering both Trump and Democrats  The Washington Post

SaTT Smart Advertising Token Announces Listing on Leading Crypto Exchanges, KuCoin and Uniswap | Press release - Bitcoin News
SaTT Smart Advertising Token Announces Listing on Leading Crypto Exchanges, KuCoin and Uniswap | Press release  Bitcoin News

Trump goes mostly dark in TV advertising fight with Biden - The Associated Press
Trump goes mostly dark in TV advertising fight with Biden  The Associated Press

Georgia accuses stem cell clinic of false advertising - Atlanta Journal Constitution
Georgia accuses stem cell clinic of false advertising  Atlanta Journal Constitution

Apple’s move to make advertising harder on iOS 14 is part of a trend - The Verge
Apple’s move to make advertising harder on iOS 14 is part of a trend  The Verge

MidWeek Should Have Labeled Amemiya Story An Advertisement - Honolulu Civil Beat
MidWeek Should Have Labeled Amemiya Story An Advertisement  Honolulu Civil Beat

Google's advertisers will take the hit from UK digital service tax - The Guardian
Google's advertisers will take the hit from UK digital service tax  The Guardian

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