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This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.
What colors attract people to you?
Visual presentation and appeal, whether in your marketing materials or what you wear, can turn on or turn off what people you attract. It does not matter if it's on paper matter, the Internet, like a web site, or in a presentation.
If you do any time of speaking, writing, or design type of work, this article is for you.
I'm not just talking about visual color, I'm also talking to you about audio and writing or language color. Each affect our relationships -- friends, family, prospects, clients or customers.
It is a fact that companies with large budgets spend billions on color market research -- usually in product or packaging development.
Solopreneurs pockets aren't as deep, thus, they need to use the results of the research of the deep pocket-ers.
Colors tell someone if you are approachable. In the same way they will affect whether someone will continue clicking through your web site.
Colors will determine if someone will start reading your article in a magazine or posted on your web site. Color also helps to keep people involved on your web site (it's not just about the content) and how long they stay.
Colors also influences how people will respond and behave. A black background on your web site now represents s*x-type of web sites. It is important that if that isn't your focus that you don't use a black background.
Let's take a few minutes and play with this concept. The next time you go into a fast-food restaurant, look closely at the colors. Do they decorate with vivid reds and oranges because they encourage diners to eat and leave quickly like many of the fast food establishments. That is exactly the response they want.
Different cultures have different attitudes and preferences thus; they will have another color reaction. In China, "white" symbolizes death and in Brazil, it is the color purple. People from warm countries respond favorably to warm colors; people from colder climates prefer the cooler colors.
In America, green is associated with jealousy or money. Here are some color references for America.
Red......excitement, strength, sex, passion, speed, danger.
Blue.....(most popular) trust, reliability, belonging, coolness.
Yellow...warmth, sunshine, cheer, happiness.
Orange...playfulness, warmth, vibrant.
Green....nature, fresh, cool, growth, abundance.
Purple...royal, spirituality, dignity.
Pink.....soft, sweet, nurture, security.
White....pure, virginal, clean, youthful, mild.
Black....sophistication, elegant, seductive, mystery, sexual.
Gold.....prestige, expensive, elite.
Silver...prestige, cold, scientific.
This also means that color affect shopping habits. Red- orange, black and royal blue attracts impulse buyers. Pink, teal, light blue and navy attract smart budget Shopper. Pink, rose and sky blue attract conformists.
A great exercise to experience this -- visit large company web sites that have spent the funds on this type of research.
Try McDonalds (http://www.mcdonalds.com -- bright red) or Wendy's (http://www.wendy's.com -- brownish red). Jaguar (http://www.jaguar.com -- black for sophistication, green cool, and silver for prestige). It matches perfectly with their market -- high income-ers with a view on sophisticated.
If you are a service professional, how might you put colors to use for you?
First, make sure you have the right target market. Young children materials contain large amounts of bright primary colors. These colors will attract the child yet the parents or grandparents open the wallet. This means that for the children you would use the primary colors and for the marketing material being read by the grand/parents you would use reds, blues, pinks and yellows for trust, reliability, security, and playful.
If you a web site and you choose the colors because they are your favorite, then you choose it could have chosen it for the wrong target market -- unless, of course, you are the only one or people just like you are the only ones you want buying. Pick your colors for your market. This is anything you want to attract in America.
Catherine Franz is a Marketing & Writing Coach, niches, product development, Internet marketing, nonfiction writing and training. Additional Articles: http://www.abundancecenter.com blog: http://abundance.blogs.com
MORE RESOURCES updated Thu. May / 17 / 2012
TIME
Huffington Post
By Nicola Leske and Kate Holton NEW YORK/LONDON (Reuters) - General Motors Inc's decision to stop advertising on Facebook may be a wake-up call for the No. 1 social network, but Top advertising executives say it's far too early to know if the site will ...
Facebook's biggest problem is that it's a media companyWashington Post
Is Advertising on Facebook Worth the Expense?TIME
Will Facebook Adapt to Mobile or Will Mobile Adapt to Facebook?BusinessWeek AdAge.com -Detroit Free Press -MarketWatch (press release) all 1,003 news articles »
Washington Post
Halfway through its fiscal year — and six months into Gary Knell's tenure as chief executive — Washington-based NPR has seen a sharp downturn in corporate “underwriting,” or advertising revenue. The falloff has led to projections of an annual ...and more »
CTV.ca
San Mateo Daily Journal
But ahead of the IPO, a debate emerged between two of the nation's largest automakers: Does it pay to advertise on the social network? General Motors, the nation's largest automaker, said it would abandon Facebook ads after concluding they were ...
Companies ask: Does advertising on Facebook pay?Seattle Post Intelligencer all 6,414 news articles »
Seattle Post Intelligencer (blog)
Seattle Post Intelligencer (blog)
By Rita R. Robison Kim Kardashian, fresh from a sweaty workout and pictured in a variety of steamy, suggestive poses, decides in a TV advertisement to dump her personal trainer. “It's not someone else, it's something else” Kardashian, a reality TV-show ...
Sketchy ads? Skechers agrees to pay $50M to settle false-advertising allegationsThe Star-Ledger - NJ.com
Skechers settles with WA over false advertisingBusinessWeek
Shoe-maker accused of sketchy advertising settles lawsuitAccess Washington KRMG -vtdigger.org -Patch.com all 1,216 news articles »
San Francisco Chronicle (press release)
New York, New York (PRWEB) May 17, 2012 Vibrant Media, the global leader in premium contextual advertising, has released key research findings that determine what viewers want in their video advertising: choice, control and relevance.and more »
Sacramento Bee
By They Creative Advertising HOUSTON, May 17, 2012 -- /PRNewswire-iReach/ -- They Creative Advertising introduces Knibbler™ iPhone application, a location-based advertising tool for individuals and small business owners. Using the dynamic Knibbler™ ...and more »
Forbes
Long before GM pulled its $10M in advertising from Facebook, I lost my faith in the platform. As an online media buyer for American Apparel, I had cut the majority of my spend each month for the preceding 12 months. From the time that Facebook stopped ...and more »
Sydney Morning Herald
PC Magazine
But Apple's main counter-argument appears to be its contention that the plaintiffs' complaints lack the specificity that would be required to back up their claims of false advertising—failing to provide "a single actionable misstatement" on the part ...
Apple Responds to Siri Class Action LawsuitsiPhone FAQ all 278 news articles »
Street Fight
MarketWatch (press release)
CHANTILLY, Va., May 17, 2012 /PRNewswire via COMTEX/ -- According to BIA/Kelsey's Media Ad View reports, local advertising spending will experience a compound annual growth rate of 2.6 percent between 2011 and 2016, with revenues climbing from around ...
BIA/Kelsey: Local Ad Spending Moving More To Mobile And Online, Radio 'Holds ...All Access Music Group
Forecast: Locals Ads Hit $150 Mil By 2016, Trad Media HoldsMediaPost Communications
Social-Media Ad Spending to Jump to $9.8 Billion in 2016Bloomberg Fiercemobilecontent all 34 news articles »
Courthouse News Service
By TIM HULL (CN) -- Pomegranate juice purveyor Pom Wonderful cannot pursue federal false-advertising claims that Coca-Cola's pomegranate blueberry drink contains mostly apple and grape juices, but it may be able to revive its state law challenges, ...and more »
Google News
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