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        What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

What colors attract people to you?

Visual presentation and appeal, whether in your marketing materials or what you wear, can turn on or turn off what people you attract. It does not matter if it's on paper matter, the Internet, like a web site, or in a presentation.

If you do any time of speaking, writing, or design type of work, this article is for you.

I'm not just talking about visual color, I'm also talking to you about audio and writing or language color. Each affect our relationships -- friends, family, prospects, clients or customers.

It is a fact that companies with large budgets spend billions on color market research -- usually in product or packaging development.

Solopreneurs pockets aren't as deep, thus, they need to use the results of the research of the deep pocket-ers.

Colors tell someone if you are approachable. In the same way they will affect whether someone will continue clicking through your web site.

Colors will determine if someone will start reading your article in a magazine or posted on your web site. Color also helps to keep people involved on your web site (it's not just about the content) and how long they stay.

Colors also influences how people will respond and behave. A black background on your web site now represents s*x-type of web sites. It is important that if that isn't your focus that you don't use a black background.

Let's take a few minutes and play with this concept. The next time you go into a fast-food restaurant, look closely at the colors. Do they decorate with vivid reds and oranges because they encourage diners to eat and leave quickly like many of the fast food establishments. That is exactly the response they want.

Different cultures have different attitudes and preferences thus; they will have another color reaction. In China, "white" symbolizes death and in Brazil, it is the color purple. People from warm countries respond favorably to warm colors; people from colder climates prefer the cooler colors.

In America, green is associated with jealousy or money. Here are some color references for America.

Red......excitement, strength, sex, passion, speed, danger.

Blue.....(most popular) trust, reliability, belonging, coolness.

Yellow...warmth, sunshine, cheer, happiness.

Orange...playfulness, warmth, vibrant.

Green....nature, fresh, cool, growth, abundance.

Purple...royal, spirituality, dignity.

Pink.....soft, sweet, nurture, security.

White....pure, virginal, clean, youthful, mild.

Black....sophistication, elegant, seductive, mystery, sexual.

Gold.....prestige, expensive, elite.

Silver...prestige, cold, scientific.

This also means that color affect shopping habits. Red- orange, black and royal blue attracts impulse buyers. Pink, teal, light blue and navy attract smart budget Shopper. Pink, rose and sky blue attract conformists.

A great exercise to experience this -- visit large company web sites that have spent the funds on this type of research.

Try McDonalds (http://www.mcdonalds.com -- bright red) or Wendy's (http://www.wendy's.com -- brownish red). Jaguar (http://www.jaguar.com -- black for sophistication, green cool, and silver for prestige). It matches perfectly with their market -- high income-ers with a view on sophisticated.

If you are a service professional, how might you put colors to use for you?

First, make sure you have the right target market. Young children materials contain large amounts of bright primary colors. These colors will attract the child yet the parents or grandparents open the wallet. This means that for the children you would use the primary colors and for the marketing material being read by the grand/parents you would use reds, blues, pinks and yellows for trust, reliability, security, and playful.

If you a web site and you choose the colors because they are your favorite, then you choose it could have chosen it for the wrong target market -- unless, of course, you are the only one or people just like you are the only ones you want buying. Pick your colors for your market. This is anything you want to attract in America.

Catherine Franz is a Marketing & Writing Coach, niches, product development, Internet marketing, nonfiction writing and training. Additional Articles: http://www.abundancecenter.com blog: http://abundance.blogs.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. March / 29 / 2024

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Tesla Dives Into Advertising After Years of Resistance - The Wall Street Journal
Tesla Dives Into Advertising After Years of Resistance  The Wall Street Journal

AI advertising start-up valued at $4bn after fundraising - Financial Times
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Everyworld Launches as Web3 Discovery and Rewards Platform for Advertising  TheStreet

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Changing the Game: How Games Advertising Powers Performance  IAB

23 Gen Z advertising and marketing leaders - Ad Age
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Amazon's Advertising Unit Hit With Another Round of Layoffs - Business Insider
Amazon's Advertising Unit Hit With Another Round of Layoffs  Business Insider

UK comedian forced to remove hot dog from subway poster due to ban on advertising junk food - Fox News
UK comedian forced to remove hot dog from subway poster due to ban on advertising junk food  Fox News

GroupM Commits to Double Media Investment in Annual Women's Sports Advertising Opportunities - GroupM
GroupM Commits to Double Media Investment in Annual Women's Sports Advertising Opportunities  GroupM

Truth in advertising coming to travel - Travel Weekly
Truth in advertising coming to travel  Travel Weekly

Advertising Software Stocks Q4 Earnings: PubMatic (NASDAQ:PUBM) Best of the Bunch - Yahoo Finance
Advertising Software Stocks Q4 Earnings: PubMatic (NASDAQ:PUBM) Best of the Bunch  Yahoo Finance

New Hampshire House takes on artificial intelligence in political advertising - Nashua Telegraph
New Hampshire House takes on artificial intelligence in political advertising  Nashua Telegraph

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FDIC final Signage and False Advertising Rule will be effective April 1, 2024, with an extended full compliance date of ...  Consumer Finance Monitor

Advertising & Promotion for Medical Products Conference - Food and Drug Law Institute
Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

Revolutionary Retail Data Rewrites The Future Of Advertising - Forbes
Revolutionary Retail Data Rewrites The Future Of Advertising  Forbes

Everyworld: Gamified Advertising with Web3 Incentives - CoinTrust
Everyworld: Gamified Advertising with Web3 Incentives  CoinTrust

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Heidelberg Township supervisors advertise 2024 road projects  LebTown

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Texas Ethics Commission to Require Social Media Influencers Disclose Paid Political Advertising  The Texan

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Travel Michigan Launches New 'Keep It Fresh' Advertising Campaign  Radioresultsnetwork.com

New Hampshire House takes on artificial intelligence in political advertising - WCAX
New Hampshire House takes on artificial intelligence in political advertising  WCAX

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Most-used apps while driving, hands-free legislation results revealed; IIHS calls for safe advertising  Repairer Driven News

Thanks To Our Advertisers - Above the Law
Thanks To Our Advertisers  Above the Law

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Returns Are Gaining Momentum At Invibes Advertising (EPA:ALINV)  Simply Wall St

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False advertising class actions: Tennessee federal court invalidates survey and denies certification for dental providers ...  JD Supra

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How Google's entry into in-game advertising puts a spotlight on an industry in flux  Digiday

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New Hampshire House takes on artificial intelligence in political advertising  Bowling Green Daily News

Triton Digital Acquires Sounder, Enhancing Audio Advertising Capabilities - Business Wire
Triton Digital Acquires Sounder, Enhancing Audio Advertising Capabilities  Business Wire

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Organic Ranking vs Paid Advertising  PressReleaseNetwork.com

New Zealand's top 20 highest spending advertisers of 2023 revealed in latest Nielsen Ad Intel report - Nielsen
New Zealand's top 20 highest spending advertisers of 2023 revealed in latest Nielsen Ad Intel report  Nielsen

Shanghai Introduces New Guidelines for Cosmetic Advertising - China Briefing
Shanghai Introduces New Guidelines for Cosmetic Advertising  China Briefing

Candidates’ disregard of X advertising ban may lead to rights violations ahead of local elections - TurkishMinute
Candidates’ disregard of X advertising ban may lead to rights violations ahead of local elections  TurkishMinute

Mikhail Parakhin, head of Microsoft Bing Search and Microsoft Advertising steps down - Search Engine Land
Mikhail Parakhin, head of Microsoft Bing Search and Microsoft Advertising steps down  Search Engine Land

GALE NAMED ADVERTISING AGENCY OF THE YEAR BY CAMPAIGN U.S. - PR Newswire
GALE NAMED ADVERTISING AGENCY OF THE YEAR BY CAMPAIGN U.S.  PR Newswire

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Our 2023 Ads Safety Report  The Keyword | Google Product and Technology News

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Greenbids & The GoodNet Unite to Integrate Ethical Metrics in Programmatic Advertising  ExchangeWire

Streaming, Politics Star In Magna 2024 US Ad Forecast - AdExchanger
Streaming, Politics Star In Magna 2024 US Ad Forecast  AdExchanger

New Hampshire House takes on artificial intelligence in political advertising - The Caledonian-Record
New Hampshire House takes on artificial intelligence in political advertising  The Caledonian-Record

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Revolutionizing Digital Advertising: Inside Everyworld's Game-Changing Model  hackernoon.com

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Seedtag Launches Contextual TV for CTV Advertisers – Beet.TV  BeetTV

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Dutch court rules KLM advertising campaign was “greenwashing”  Kennedys Law

Advertise with Us - bizneworleans.com
Advertise with Us  bizneworleans.com

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Why Advertisers Claim Meta Owes $7 Billion in Damages  Adweek

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The most innovative advertising and marketing companies of 2024  Fast Company

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Why the joys of real-world advertising still can't be recreated by AI or screens  The Drum

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Does Your Small Business Need to Advertise on Truth Social? This Ad Expert Says No | Inc.com  Inc.

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Adalytics report exposes the intricacies of made-for-advertising sites  Digiday

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Is Google Moving Fast Enough To Put Advertising In AI Chatbot Search?  Investor's Business Daily

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Mikhail Parakhin No Longer Head Of Bing Search & Microsoft Advertising  Search Engine Roundtable

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Hockey star Connor McDavid now a face of responsible gaming after promoting gambling  CBC.ca

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EU Court Upholds Tech Rules: Amazon Loses Battle Over Advertising Clause  PYMNTS.com

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Brands report a rise in imposter advertisers on platforms like Meta & TikTok  Modern Retail

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How To Thrive In Cannabis Advertising, Mastering The Market With Lauren White Of VDX.tv  Benzinga

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Elon Musk's Tesla returns to Facebook to launch ads amid sales slump  Quartz

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EU introduces new rules on transparency and targeting of political advertising  Présidence française du Conseil de l'Union européenne 2022

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GenAI in advertising: The Brandtech Group snaps $115M funding, hits $4B valuation — TFN  Tech Funding News

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Nature Now Has Its Own Advertising Agency  TheTyee.ca

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Babil Khan becomes Kriti Sanon's AI companion  ETBrandEquity

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Temu and Shein Are the 'Jaws' of Digital Advertising  The Business of Fashion

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ARS Advertising Completes Acquisition of Manifest  GlobeNewswire

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Blackston Financial Advisory Group LLC Takes $360000 Position in Lamar Advertising (NASDAQ:LAMR)  Defense World

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Meta advertising: 5 best practices for 2024  Search Engine Land

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CIABC urges unfettered advertising rights for liquor brand extensions  The Economic Times

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Benzinga Podcasts - Cracking the Code: Strategies for Effective Cannabis Advertising  Benzinga

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Political Advertising in the Era of Artificial Intelligence: What Lies Ahead?  WLS

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GroupM commits to double media investment in annual women's sports advertising opportunities  Mediabrief

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GenAI in Advertising  EMARKETER

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