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Secrets to Profitable Mail Order Products


The most profitable mail order products are simple 3-to-5 page informational reports such as this one.  Once you've got your act together, these 3-page reports can be produced for $10 per hundred or less, and sold for at least $200 per hundred.

Generally speaking, everybody either in or wanting to get into mail order, feels that they have the final answer to what the general public will beat a path to their door to buy.  The problem is that once they've invested a good deal of hard-earned cash and countless hours, their programs don't sell quite as well as they had hoped they would.  Thus it is that these people begin to feel that they've left something out or perhaps not doing "some little thing" that they should be doing.


At this point in their lives, they'll spend a couple of dollars for anything that pretends to fill them in on the secrets that they haven't yet discovered.  The bottom line in building a fortune through mail order is not necessarily in working your plan, but in "filling in" the people who either have tried and failed, or else are wanting to get into mail order but are not yet quite sure of themselves.


The numbers of people fitting into the category are literally millions!  The idea is to take a complete inventory of these reports - the titles of each report "promising" an answer to their specific problems - and sell it - your complete inventory of titles - a thousand times over each year.  Assuming that you have an inventory of 100 titles - reports that sell for $2 each - and you sell 1,000 copies of each report per year for 10 years, you would have made a million dollars.


Nobody like to get taken, and nobody likes to pay anymore than the absolutely has to for what he wants - yet, it you get right down to the real nitty-gritty of life, everyone wants "in on the secrets" of getting rich.  Thus, by allowing these people wanting to get rich - the majority of the people on the face of the earth - in on a program or a method of operation that could make them very rich, for just a couple of dollars or so, you will have a steady stream of people beating a path to your door with money in hand! 

The ideal approach is to write these reports yourself.  However, not everyone is blessed with the talent of stringing words together coherently - but that's no big deal when you consider the number of people out there, clamoring for "how to get rich" information.


In fact, the best way to learn - and to get started - is to get your name on as many mailing lists as possible, and then to "check out" the various people offering reports of this kind.  Always look for the prime source, and when you find the one you want, ask about their dropship and reproduction rights prices.


If you "hook up" with the prime source, you'll generally be allowed to advertise and promote their list of reports - at your cost - and then on all orders you receive, you're generally allowed to deduct 50% for yourself, and required only to send the remaining 50% with the order form in to the prime source.  The thing is, this allows you to get into the mail order sales field without having to spend a lot of money for set-up and inventory.  Many of the biggest advertisers in mail order operate from their kitchen tables, spare bedrooms or one room offices with all of their orders being fulfilled by someone else.


Often-times a prime source will sell you the reproduction rights to his reports at a special price because you buy a specific number of reports and/or spend a specific amount of money.  Provided you're buying the reproduction rights to "new" reports, and the titles of these reports really appeal to the get-rich market, this is the best way to go.  With these thoughts in mind, it's always best to send for a few sample copies in order to see for yourself the quality, and value of the reports you'll be selling.


Once you've got the reproduction rights to a set of reports, you can rewrite them - change the addresses and make up or have made up, your own advertising circulars to sell them as you wish.  If you have a printing press, or a quick print shop, you can make millions with these reports almost overnight!  If you don't have a printing press or a photocopy machine, your best bet is to set up a working agreement with a quick printer or copy shop - they print or photocopy your reports either at a great reduction from their retail charges or you give them a percentage of the profits.  In other words, you might get a quick printer to print up a supple of 100 of these reports for you, with the agreement that you would allow him 25 cents from each report you sell.  Quite naturally, you let him hang onto your inventory - coming to him for replenishment as you need it.  You might even work a deal where you would use his address as your business address, and that way he'd know for sure just how many had been sold, and which ones he needs to print more copies of.  There are hundreds of angles and ideas to launch such a mail order product and business such as this - the important thing is to keep your costs as low as possible - and you do this by allowing other people to make money as you make money.


Renting and/or selling mailing lists can make you just as rich as selling "get-rich" reports, but compiling mailing lists, and keeping them up-to-date, requires a lot more time and work.  Basically, you make out a 3-by-5 index card on every name you come across.  File these cards in shoe boxes according to zip code, and type out an envelope for each name as you file it. 

Eventually, you will want to input these names into some sort of a database. 

Then at the end of each month, you send out all these envelopes with your primary offer, always supplemented with a listing of the "get-rich-quick" reports you have for sale.  Those that send in an order, mark the date, the amount and what was purchased on their card...  Those that don't order, don't do anything to - just leave them in your file...  Those that come back marked refused, out-of-business, or moved - mark an "X" across their card in your file.


When you've acquired a thousand or more of these names and address simply start advertising and sending out direct mail sales letters, offering to rent or sell these names.  Generally speaking, you can rent your names - they'd have to be typed up onto mailing list masters from your cards - for $25 per thousand and, providing your list pulls a minimum number of reruns, you can quickly build a mailing list rental business into a sizeable income.


Copyright 2004 by DeAnna Spencer
This article may be reproduced freely on the Internet as long as the resource box remains intact


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DeAnna is the publisher of the ezine, Prospecting and Presents.
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Note to publisher/webmaster: Feel free to remove the part about the
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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. February / 23 / 2020

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Lyft Buys Halo Cars In Advertising Play  pymnts.com

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Cache Of Lyerly Man's Documents, And Advertising Items Found By Next Of Kin  Thesummervillenews

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Brave Challenges Google's Advertising Power Before the UK Competition Watchdog  Bitcoin News

Facebook Quietly Cuts Off Sensitive Ad Data Before It Can Get Cambridge Analytica'd Again - Gizmodo
Facebook Quietly Cuts Off Sensitive Ad Data Before It Can Get Cambridge Analytica'd Again  Gizmodo

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Burger King breaks the mold with new advertising campaign  The Columbian

Lamar Advertising (LAMR) is a Great Momentum Stock: Should You Buy? - Yahoo Finance
Lamar Advertising (LAMR) is a Great Momentum Stock: Should You Buy?  Yahoo Finance

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Lamar Advertising (LAMR) Q4 FFO & Revenues Grow Y/Y, Stock Up  Yahoo Finance

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Toledo-area companies and freelancers earn advertising awards  Toledo Blade

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Seeking nominations for the most important insiders shaping the future of TV advertising - Business Insider  Business Insider

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Programmatic Advertising For Medical Marketing  Forbes

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Viewership and Advertising Insights for the Ninth Democratic Debate  Broadcasting & Cable

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Judge mostly rejects challenge to SF’s political advertising disclosure law  San Francisco Chronicle

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How Anheuser-Busch is disrupting football advertising with the XFL  KSDK.com

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Marketing Homestead Products: Using Roadside Advertising  Mother Earth News

What Google's plan to end third party cookies means for advertising - Business Insider Nordic
What Google's plan to end third party cookies means for advertising  Business Insider Nordic

Contextual advertising company GumGum raises $22M - TechCrunch
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American Advertising Federation of Tampa Bay Awards its Highest Honor to Troy Dunn of Dunn&Co.  PR Web

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ViacomCBS Puts Streaming, Advanced Advertising On The Front Burner 02/21/2020  MediaPost Communications

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Natera Countersues CareDx for False Advertising  GenomeWeb

AdQuick raises $6M to conquer an advertising market Google and Facebook won’t - TechCrunch
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Bloomberg advertising: Inside Hawkfish, run by Facebook's Gary Briggs - Business Insider Nordic
Bloomberg advertising: Inside Hawkfish, run by Facebook's Gary Briggs  Business Insider Nordic

Advertisers are panicking over Google's plan to ditch cookies - Business Insider UK
Advertisers are panicking over Google's plan to ditch cookies  Business Insider UK

Taming Google's advertising dominance - The Week
Taming Google's advertising dominance  The Week

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Does your advertising pass the 'give peas a chance' test?  Marketing Week

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Google bans 600 apps from Play Store in 'disruptive advertising' purge - The Drum
Google bans 600 apps from Play Store in 'disruptive advertising' purge  The Drum

Digital Screens Track Our Behavior For Target Advertising: ‘We’re Not Using Info To Find Where You Live’ - CBS Dallas / Fort Worth
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Join us for a pint at The Drum Arms during London's Advertising Week Europe  The Drum

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AdTech Roundup: Top Things in Advertising Technology  MarTech Series

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Beyond Google and Facebook advertising: 17 ad platforms you should try  Search Engine Land

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Bank of America consolidates advertising with Publicis Groupe  AdAge.com

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It's time for digital advertisers to measure beyond verification  The Drum

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Lyft buys digital car-top advertising startup Halo cars in shot to profitability  Financial World

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Cobb business faces boycott after advertising on LED billboard  Atlanta Journal Constitution

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How predictive advertising is changing the future of digital marketing  ClickZ

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Vast majority of Amazon advertisers plan to spend more on ads again this year  Marketing Land

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CCPA Makes The Digital Advertising Industry Feel Like Charlie Brown  AdExchanger

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BuzzFeed's 'fake news guy' Craig Silverman on digital advertising's 'tons' of bad actors  The Drum

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Digital Screens Are Tracking Our Behavior For Target Advertising  CBS Dallas / Fort Worth

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The history of America's former popular advertising medium  INFORUM

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Bloomberg to Double $300M Ad Spend After Iowa Caucuses  TIME

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What the ICO's reform of real-time bidding means for advertisers  The Drum

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Sir Ridley Scott's short film for prestige cognac brand wins advertising award  The Irish News

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Brave files formal request seeking to topple Google advertising monopoly  Micky News

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Nielsen: Buy now, pay later and advertising  AdNews

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Spain Says 80% of Online Gambling Advertisement Has to Go  GamblingNews.com

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Google will drop intrusive online advertising from 2022  Stuff.co.nz

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'Skyrocketing' job advertisement costs prompt launch of free care job site  Care Home Professional

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Council to sell advertising space on bus shelters  Epping Forest Guardian

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Your Digital Detox May Be Toxic for Advertising  The New York Times

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Is the Viral Non-Ad Ad the Future of Advertising?  The New York Times

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Thanks To Netflix, The Biggest Advertising Revolution Has Begun  Forbes

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Google restricted ad targeting for political ads  Vox.com

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Facebook’s revised political advertising policy doubles down on division  The Verge

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5 Of The Most Impactful Advertisers Of 2019  Forbes

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Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020  MarTech Series

YouTube overhauls advertising, data collection on kids content - The Washington Post
YouTube overhauls advertising, data collection on kids content  The Washington Post

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Inside the Biggest 2020 Advertising War Against Trump  The New York Times

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Bringing Purpose To Advertising  Forbes

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What Is Programmatic Advertising? Definition, Types, Channel, and Advantages  MarTech Advisor

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More than half of Facebook's 7 million advertisers are now using Story ads  AdAge.com

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BuzzFeed’s SponCon lets display advertisers request editorial content for their target audiences  Digiday

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What Is Display Advertising? Definition, Targeting Process, Management, Network, Types, and Examples  MarTech Advisor

Google to Restrict User Information It Gives Advertisers - The Wall Street Journal
Google to Restrict User Information It Gives Advertisers  The Wall Street Journal

Spotify to Suspend Political Advertising - Wall Street Journal
Spotify to Suspend Political Advertising  Wall Street Journal

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