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The most profitable mail order products are simple 3-to-5 page
informational reports such as this one. Once you've got
your act together, these 3-page reports can be produced for $10
per hundred or less, and sold for at least $200 per hundred.
Generally speaking, everybody either in or wanting to get into mail order, feels that they have the final answer to what the general public will beat a path to their door to buy. The problem is that once they've invested a good deal of hard-earned cash and countless hours, their programs don't sell quite as well as they had hoped they would. Thus it is that these people begin to feel that they've left something out or perhaps not doing "some little thing" that they should be doing.
At this point in their lives, they'll spend a couple of dollars
for anything that pretends to fill them in on the secrets that
they haven't yet discovered. The bottom line in building a
fortune through mail order is not necessarily in working your
plan, but in "filling in" the people who either have tried and
failed, or else are wanting to get into mail order but are not
yet quite sure of themselves.
The numbers of people fitting into the category are literally
millions! The idea is to take a complete inventory of these
reports - the titles of each report "promising" an answer to
their specific problems - and sell it - your complete inventory
of titles - a thousand times over each year. Assuming that
you have an inventory of 100 titles - reports that sell for $2
each - and you sell 1,000 copies of each report per year for 10
years, you would have made a million dollars.
Nobody like to get taken, and nobody likes to pay anymore than
the absolutely has to for what he wants - yet, it you get right
down to the real nitty-gritty of life, everyone wants "in on the
secrets" of getting rich. Thus, by allowing these people
wanting to get rich - the majority of the people on the face of
the earth - in on a program or a method of operation that could
make them very rich, for just a couple of dollars or so, you will
have a steady stream of people beating a path to your door with
money in hand!
The ideal approach is to write these reports yourself. However, not everyone is blessed with the talent of stringing words together coherently - but that's no big deal when you consider the number of people out there, clamoring for "how to get rich" information.
In fact, the best way to learn - and to get started - is to get
your name on as many mailing lists as possible, and then to
"check out" the various people offering reports of this
kind. Always look for the prime source, and when you find
the one you want, ask about their dropship and reproduction
rights prices.
If you "hook up" with the prime source, you'll generally be
allowed to advertise and promote their list of reports - at your
cost - and then on all orders you receive, you're generally
allowed to deduct 50% for yourself, and required only to send the
remaining 50% with the order form in to the prime source.
The thing is, this allows you to get into the mail order sales
field without having to spend a lot of money for set-up and
inventory. Many of the biggest advertisers in mail order
operate from their kitchen tables, spare bedrooms or one room
offices with all of their orders being fulfilled by someone
else.
Often-times a prime source will sell you the reproduction rights
to his reports at a special price because you buy a specific
number of reports and/or spend a specific amount of money.
Provided you're buying the reproduction rights to "new" reports,
and the titles of these reports really appeal to the get-rich
market, this is the best way to go. With these thoughts in
mind, it's always best to send for a few sample copies in order
to see for yourself the quality, and value of the reports you'll
be selling.
Once you've got the reproduction rights to a set of reports, you
can rewrite them - change the addresses and make up or have made
up, your own advertising circulars to sell them as you
wish. If you have a printing press, or a quick print shop,
you can make millions with these reports almost overnight!
If you don't have a printing press or a photocopy machine, your
best bet is to set up a working agreement with a quick printer or
copy shop - they print or photocopy your reports either at a
great reduction from their retail charges or you give them a
percentage of the profits. In other words, you might get a
quick printer to print up a supple of 100 of these reports for
you, with the agreement that you would allow him 25 cents from
each report you sell. Quite naturally, you let him hang
onto your inventory - coming to him for replenishment as you need
it. You might even work a deal where you would use his
address as your business address, and that way he'd know for sure
just how many had been sold, and which ones he needs to print
more copies of. There are hundreds of angles and ideas to
launch such a mail order product and business such as this - the
important thing is to keep your costs as low as possible - and
you do this by allowing other people to make money as you make
money.
Renting and/or selling mailing lists can make you just as rich as
selling "get-rich" reports, but compiling mailing lists, and
keeping them up-to-date, requires a lot more time and work.
Basically, you make out a 3-by-5 index card on every name you
come across. File these cards in shoe boxes according to
zip code, and type out an envelope for each name as you file
it.
Eventually, you will want to input these names into some sort of a database.
Then at the end of each month, you send out all these envelopes with your primary offer, always supplemented with a listing of the "get-rich-quick" reports you have for sale. Those that send in an order, mark the date, the amount and what was purchased on their card... Those that don't order, don't do anything to - just leave them in your file... Those that come back marked refused, out-of-business, or moved - mark an "X" across their card in your file.
When you've acquired a thousand or more of these names and
address simply start advertising and sending out direct mail
sales letters, offering to rent or sell these names.
Generally speaking, you can rent your names - they'd have to be
typed up onto mailing list masters from your cards - for $25 per
thousand and, providing your list pulls a minimum number of
reruns, you can quickly build a mailing list rental business into
a sizeable income.
Copyright 2004 by DeAnna Spencer
This article may be reproduced freely on the Internet as long as
the resource box remains intact
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DeAnna is the publisher of the ezine, Prospecting and
Presents.
Subscribers get one free ad per week.
Subscribe today by visiting http://www.pnewsletter.com
To thank the publishers/webmasters that use my article, I
offer
one free solo ad. Simply fill out the contact form on my
contact
page listing the url it was used on or sending me a copy of
the
ezine it was used in. Once I confirm the location of the
article,
then we can make arrangements for the solo ad.
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Note to publisher/webmaster: Feel free to remove the part about
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solo ad when you get ready to publish the article.
MORE RESOURCES updated Thu. May / 17 / 2012 TIME | Facebook Advertising Shows 'A Lot Of Potential But It's Not A Slam-Dunk' Huffington Post By Nicola Leske and Kate Holton NEW YORK/LONDON (Reuters) - General Motors Inc's decision to stop advertising on Facebook may be a wake-up call for the No. 1 social network, but Top advertising executives say it's far too early to know if the site will ... Facebook's biggest problem is that it's a media company Is Advertising on Facebook Worth the Expense? Why I Lost My Faith In Facebook Advertising |
NPR sees sharp downturn in advertising revenue, leading to talk of cuts Washington Post Halfway through its fiscal year — and six months into Gary Knell's tenure as chief executive — Washington-based NPR has seen a sharp downturn in corporate “underwriting,” or advertising revenue. The falloff has led to projections of an annual ... |
 CTV.ca | Does advertising on Facebook pay? San Mateo Daily Journal But ahead of the IPO, a debate emerged between two of the nation's largest automakers: Does it pay to advertise on the social network? General Motors, the nation's largest automaker, said it would abandon Facebook ads after concluding they were ... Companies ask: Does advertising on Facebook pay? |
 Seattle Post Intelligencer (blog) | Skechers agrees to pay $45 million to settle charges of sketchy advertising of ... Seattle Post Intelligencer (blog) By Rita R. Robison Kim Kardashian, fresh from a sweaty workout and pictured in a variety of steamy, suggestive poses, decides in a TV advertisement to dump her personal trainer. “It's not someone else, it's something else” Kardashian, a reality TV-show ... Sketchy ads? Skechers agrees to pay $50M to settle false-advertising allegations Skechers settles with WA over false advertising Shoe-maker accused of sketchy advertising settles lawsuit |
Viewers Want Choice, Control and Relevance from Online Video Advertising ... San Francisco Chronicle (press release) New York, New York (PRWEB) May 17, 2012 Vibrant Media, the global leader in premium contextual advertising, has released key research findings that determine what viewers want in their video advertising: choice, control and relevance. |
New Mobile iPhone Application for Location-Based Virtual Advertising Sacramento Bee By They Creative Advertising HOUSTON, May 17, 2012 -- /PRNewswire-iReach/ -- They Creative Advertising introduces Knibbler™ iPhone application, a location-based advertising tool for individuals and small business owners. Using the dynamic Knibbler™ ... |
Coca-Cola Dodges Federal False Advertising Claim Courthouse News Service By TIM HULL (CN) -- Pomegranate juice purveyor Pom Wonderful cannot pursue federal false-advertising claims that Coca-Cola's pomegranate blueberry drink contains mostly apple and grape juices, but it may be able to revive its state law challenges, ... |
 Sydney Morning Herald | Apple Moves to Dismiss Siri False Advertising Suit PC Magazine But Apple's main counter-argument appears to be its contention that the plaintiffs' complaints lack the specificity that would be required to back up their claims of false advertising—failing to provide "a single actionable misstatement" on the part ... Apple Responds to Siri Class Action Lawsuits |
 Street Fight | Local Ad Spending Moving More to Mobile and Online; BIA/Kelsey's Media Ad View ... MarketWatch (press release) CHANTILLY, Va., May 17, 2012 /PRNewswire via COMTEX/ -- According to BIA/Kelsey's Media Ad View reports, local advertising spending will experience a compound annual growth rate of 2.6 percent between 2011 and 2016, with revenues climbing from around ... BIA/Kelsey: Local Ad Spending Moving More To Mobile And Online, Radio 'Holds ... Forecast: Locals Ads Hit $150 Mil By 2016, Trad Media Holds Social-Media Ad Spending to Jump to $9.8 Billion in 2016 |
75% of Advertisers Say Rest-of-Web More Important Than Facebook MarketWatch (press release) Methodology This multiple-choice online survey was distributed to 2177 brand marketers and advertising agency representatives. It was conducted in March 2012, and results were analyzed and validated for statistical significance in April 2012. |
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