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Do I Need Raised Letter or Full Color Business Cards?


If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color."

What are the differences in raised letter and full color business cards? What are the price differences? What looks best for how I want to represent my business? These are all questions I hear on a daily basis.

1. The difference between Raised Letter and Full Color printing is in how the ink is applied to the card stock. Thermography is the type of printing that produces ink that stands up off the page slightly. When you run your fingers across the surface, you can feel the printing on the stock. Each color that is printed has a separate plate, and the cards have to be run through the press for each color chosen. These types of cards have a very elegant and refined look about them, especially if the colors and stocks chosen are complimentary. There are hundreds of varieties of stocks and inks to choose from.

Full Color printing is much like printing from your ink jet printer at home. All the inks are printed on the page at the same time, and combined to create hues, shades--photo images. So, one run through and the cards are printed. These cards have been traditionally used by real estate agents, insurance agents and the like. But now, with this type of printing becoming more affordable and available, anyone can choose this option. These designs most of the time seem jazzier, sharper, more upbeat.

2. The cost difference is an oddity. Spot printing (the process of laying the colors on one at a time, as in Raised Letter cards), can be much cheaper--if only one color or black is chosen. White plate (65 lb stocks) will be cheaper than a cordwain or linen. But, if you start adding more colors (equals more time through the press) then you'll start racking up the cost. If your colors touch each other (called registration--the printer must make sure the cards run through correctly) then you'll tack on some extra expense there.

If you have a full color logo, the least expensive way to go would be with full color (process printing). But, you generally have to get a minimum of 1000. You can get 250 from some places, but you'll pay about the same price. It's the setup fee from the printer that is the biggest expense. Printing them is the cheap part, which is why the more you get, the better the price.

3. To choose the look that's right for you, I would think first about the image you are projecting for your company. Are you a doctor? You probably would rather have a classier linen stock with black and gold inks. Same for lawyers and other professionals. A handsome bordeaux (burgundy) on grey fiber stock would speak volumes about your professionalism. The raised letter would add to the expensive feel. There is really no need to add more than 1 color and black in printing raised letter cards. If that's the way you're heading, then you probably have a flashier business image and would need full color cards. A doctor or lawyer is usually using cards to provide clients with contact information, not get more business.

Full color is proven to get a 30% better response rate than regular printing, but this is only a bonus if your business aims to use the business cards to get more business. If you sell a product, using full color cards would be a brilliant idea--you can have a photo of it right on the cards. If you're in a service industry like real estate, you'll want your prospects to remember your face. Add your professionally taken photo to your cards. If you're trying to express a concept of what you can do for customers, then finding the right stock photo image can speak thousands of words with just one image!

In reality, cost usually dictates the biggest part of your decision making process. However, I would caution you to consider your IMAGE first. You might find that if you choose the card that has the best representation of your image, the cost ends up being less than if you choose the wrong one.

About The Author

Business card designer, Mitoné Cooke, specializes in full color business card designs at her website http://drbusinesscards.com. You can also give her a call at 1-800-431-3407 to order raised letter cards! Mitoné can be reached by email at moi@mitone.com. Sign up for the free e-newsletter about Business Card Marketing by sending a blank email to bizcardmarketing@getresponse.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. October / 20 / 2019

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5 Movies That Altered Advertising and Marketing  Adweek

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The Lucrative Advertising Life Of Instafamous Kids  pymnts.com

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BOZELL & GRAHAM: No Truth In Washington Post Advertising  The Daily Wire

Juul agrees to stop advertising to youth in settlement with Oakland nonprofit - San Francisco Chronicle
Juul agrees to stop advertising to youth in settlement with Oakland nonprofit  San Francisco Chronicle

Advertising, brand management professional named Bellisario Professor - Penn State News
Advertising, brand management professional named Bellisario Professor  Penn State News

Amazon's Starting to Pull Away From Competitors in Search Advertising - Motley Fool
Amazon's Starting to Pull Away From Competitors in Search Advertising  Motley Fool

Taco Bell being sued for 'false and misleading' advertising - Fox Business
Taco Bell being sued for 'false and misleading' advertising  Fox Business

Facebook opens search ads to all advertisers - Search Engine Land
Facebook opens search ads to all advertisers  Search Engine Land

The Impact of Artificial Intelligence in Advertising - Customer Think
The Impact of Artificial Intelligence in Advertising  Customer Think

Fox Partners With iSpot.tv To Improve Advertising Performance - Forbes
Fox Partners With iSpot.tv To Improve Advertising Performance  Forbes

Amazon gaining on Google in search advertising market share - GeekWire
Amazon gaining on Google in search advertising market share  GeekWire

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Trump threatens to sue CNN for ‘falsely advertising as news organisation’  South China Morning Post

Honest Ads Act Is False Advertising - The Wall Street Journal
Honest Ads Act Is False Advertising  The Wall Street Journal

AT&T's Xandr purchases TV advertising company clypd: source - Reuters
AT&T's Xandr purchases TV advertising company clypd: source  Reuters

Google Dominated the $55 Billion Search Advertising Market for Over a Decade. Here's How Amazon Plans to Shake Things Up - Inc.
Google Dominated the $55 Billion Search Advertising Market for Over a Decade. Here's How Amazon Plans to Shake Things Up  Inc.

Couple sues Taco Bell for deceptive advertising after being overcharged $2.18 for Chalupas - FOX 5 DC
Couple sues Taco Bell for deceptive advertising after being overcharged $2.18 for Chalupas  FOX 5 DC

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AT&T's Xandr Acquires Clypd to Boost TV Advertising Business  Yahoo Finance

San Francisco Proposition F: Campaign Advertising & Contributions - KALW
San Francisco Proposition F: Campaign Advertising & Contributions  KALW

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Google, Apple, Amazon, and Microsoft's earbud advertising explained  Fast Company

Snap launches dynamic ads to draw more advertisers - Reuters
Snap launches dynamic ads to draw more advertisers  Reuters

Livestreamed shootings have advertisers demanding better safety from sites like Facebook and YouTube - CNBC
Livestreamed shootings have advertisers demanding better safety from sites like Facebook and YouTube  CNBC

Meet the Women Running LA’s Top Advertising Agencies - Adweek
Meet the Women Running LA’s Top Advertising Agencies  Adweek

Amid Private Dinners and False Advertising, Facebook Comes Under Fire - Undark Magazine
Amid Private Dinners and False Advertising, Facebook Comes Under Fire  Undark Magazine

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Dallas funding news: Advertising and natural resources top recent local investments  Yahoo News

No Truth in Washington Post Advertising - CNSNews.com
No Truth in Washington Post Advertising  CNSNews.com

Ad Giant Wins Over Disney With Big Data Pitch - The New York Times
Ad Giant Wins Over Disney With Big Data Pitch  The New York Times

Advertising Week 2019: It All Starts With Brand Trust - Forbes
Advertising Week 2019: It All Starts With Brand Trust  Forbes

Jacksonville ISD to mull advertising for warehouse | News - Jacksonville Daily Progress
Jacksonville ISD to mull advertising for warehouse | News  Jacksonville Daily Progress

YouTube is letting politicians reserve advertising space for 2020 election - The Verge
YouTube is letting politicians reserve advertising space for 2020 election  The Verge

From the Archives: Squash advertising - Los Angeles Times
From the Archives: Squash advertising  Los Angeles Times

Tips for Using A Solo Ad for Affiliate Advertising - Times Square Chronicles
Tips for Using A Solo Ad for Affiliate Advertising  Times Square Chronicles

‘Crisis of trust’: Elizabeth Warren shines new light onto Facebook’s advertising business - Digiday
‘Crisis of trust’: Elizabeth Warren shines new light onto Facebook’s advertising business  Digiday

Bernie Sanders wants to ban advertising during presidential primary debates - Fox News
Bernie Sanders wants to ban advertising during presidential primary debates  Fox News

House panel pressures Reynolds to stop advertising Vuse e-cigarettes, pushes for documents - CNBC
House panel pressures Reynolds to stop advertising Vuse e-cigarettes, pushes for documents  CNBC

Advanced Advertising on Linear TV Coming Into Focus, FreeWheel's Dave Clark - BeetTV
Advanced Advertising on Linear TV Coming Into Focus, FreeWheel's Dave Clark  BeetTV

Rethinking and Predicting the Future of TV Advertising - Adweek
Rethinking and Predicting the Future of TV Advertising  Adweek

advertising firm Weedmaps cuts 100-plus jobs in response to slow adult-use market rollouts - Marijuana Business Daily
advertising firm Weedmaps cuts 100-plus jobs in response to slow adult-use market rollouts  Marijuana Business Daily

The death of TV ads; Amazon's ad problem; Frito-Lay rethinks its products - Business Insider
The death of TV ads; Amazon's ad problem; Frito-Lay rethinks its products  Business Insider

Gov. Newsom vetoes SB 589 prohibiting false advertising by addiction treatment facilities - Orange County Breeze
Gov. Newsom vetoes SB 589 prohibiting false advertising by addiction treatment facilities  Orange County Breeze

Juul agrees to restrict youth advertising - The Guardian
Juul agrees to restrict youth advertising  The Guardian

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Why Your Favorite Denim Brands Are Advertising Like It’s the ’90s  Glamour

Amazon held its first big ad conference last week, luring about 400 people to Seattle - CNBC
Amazon held its first big ad conference last week, luring about 400 people to Seattle  CNBC

Advertising - The Ins and Outs of Amazon Advertising (And Why You Should Try It): Timothy Seward - MarketingProfs.com
Advertising - The Ins and Outs of Amazon Advertising (And Why You Should Try It): Timothy Seward  MarketingProfs.com

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Surely advertisers can find better way to spend their money  Villages-News

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Novartis, following fellow cancer drug makers, turns to TV advertising with new Piqray campaign  FiercePharma

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How advertising rates vary by category on Amazon  Marketing Land

Amazon (AMZN) Q3 2019 Earnings Preview: AWS, Prime & Advertising - Yahoo Finance
Amazon (AMZN) Q3 2019 Earnings Preview: AWS, Prime & Advertising  Yahoo Finance

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Snap's (SNAP) New Dynamic Ads Target E-commerce Advertisers  Yahoo Finance

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River Rouge sues Detroit over billboard and bus advertising  WXYZ

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Alliances are Advertising Week's big trend  Axios

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What HBO's 'Succession' can teach us about advertising  AdAge.com

Vendasta Receives Top Award For Advertising Intelligence - AiThority
Vendasta Receives Top Award For Advertising Intelligence  AiThority

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Covering Colorado Pueblo City Council approves marijuana advertising changes Sam Kraemer 10:19 PM, Oct 15  KOAA.com Colorado Springs and Pueblo News

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Kentucky gun range embraces 'free advertising' from ABC News mistaking its event for Syrian bombing  WDRB

5 Advertising Week Takeaways To Keep On Your Radar For 2020 - Forbes
5 Advertising Week Takeaways To Keep On Your Radar For 2020  Forbes

Juul halts advertising in United States, replaces CEO - The Verge
Juul halts advertising in United States, replaces CEO  The Verge

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Microsoft Advertising's pitch deck for sponsored products ads  Business Insider

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IBM's Rangaiah on Moving Beyond Advertising to Customer Experiences  BeetTV

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We Need a Truth-in-Advertising Commission — For Voters  brennancenter.org

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Lead Generation Advertising Compliance "Lessons"  Lexology

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Global Advertising Agency Software Market Insights Report 2019-2025 : AccountAbility, AdPlugg, AD-IN-ONE, Wrike, FunctionFox  Daily News Reports

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Twitter "Unintentionally" Used Your Phone Number for Targeted Advertising  EFF

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Is Extended Reality The Future Of Digital Advertising?  Forbes

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Twitter misused security information for advertising purposes  CNET

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TikTok says it doesn't allow political advertising  CNN

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Global Advertising Market 2019 – WPP , Omnicom Group , Dentsu Inc. , PublicisGroupe , IPG , Havas SA , Focus Media Group , Guangdong Co.  The Industry Reporter

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Joe Biden’s Digital Ads Are Disappearing. Not a Good Sign, Strategists Say.  The New York Times

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Top Story: France Télévisions set for advertising ban exemption during live sports coverage  SportsPro Media

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The power of PR in a post-advertising world  PRWeek

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New connected TV study debunks 3 common myths about political advertising  AdAge.com

Singapore bans advertising for high-sugar beverages - BeverageDaily.com
Singapore bans advertising for high-sugar beverages  BeverageDaily.com

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Oscar Mayer’s wieners are a triumph of American advertising  The Takeout

House subcommittee asks e-cigarette companies to stop advertising - CNBC
House subcommittee asks e-cigarette companies to stop advertising  CNBC

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Cracking the code on podcast advertising for customer acquisition  TechCrunch

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Advertisers on Why WhatsApp's Status Is a Good Testing Ground for Ads  eMarketer

OTT Advertising: Why The Industry Needs More Transparency - AdExchanger
OTT Advertising: Why The Industry Needs More Transparency  AdExchanger

Elizabeth Warren expressed her ire over Facebook running fake ads for Trump — by running a fake ad - INSIDER
Elizabeth Warren expressed her ire over Facebook running fake ads for Trump — by running a fake ad  INSIDER

U.S. seeks advertising, sales data on e-cigarette companies - Reuters
U.S. seeks advertising, sales data on e-cigarette companies  Reuters

Disney Bars Netflix TV Ads in Battle for Streaming Supremacy - The New York Times
Disney Bars Netflix TV Ads in Battle for Streaming Supremacy  The New York Times

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Snapchat Introduces a New Ad Unit for Ecommerce Advertisers  Search Engine Journal

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How the Ban on Medical Advertising Hurt Women Doctors  JSTOR Daily

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Older People Are Ignored and Distorted in Ageist Marketing, Report Finds  The New York Times

How Blockchain Is Affecting The Marketing And Advertising Industry - Forbes
How Blockchain Is Affecting The Marketing And Advertising Industry  Forbes

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Massage Parlor Advertising a “Satisfying Experience” Busted For Prostitution  Spring Happenings

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eBay is trying to cut into Amazon's growing advertising business  Business Insider

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How blockchain will impact digital signage advertising  Digital Signage Today

Tech Mahindra, InMobi to collaborate on video advertising solutions for mobile devices - Economic Times
Tech Mahindra, InMobi to collaborate on video advertising solutions for mobile devices  Economic Times

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Advertising Week's Pitbull concert undermines a week of equality talk, say critics  AdAge.com

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Advertising in the automotive industry: It’s a piece of cake  ITProPortal

Advertisers are pushing the limits of how they make money from agencies - Digiday
Advertisers are pushing the limits of how they make money from agencies  Digiday

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LETTER TO THE EDITOR: NDP advertising was misleading  Warriors Central

Microsoft Advertising will also deprecate accelerated delivery - Search Engine Land
Microsoft Advertising will also deprecate accelerated delivery  Search Engine Land

Facebook Ads in Search Results Rolling Out to More Advertisers - Search Engine Journal
Facebook Ads in Search Results Rolling Out to More Advertisers  Search Engine Journal

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Advertising Week confab attracts record attendance, Fox News hosts  New York Post

EffWeek 2019: 'Advertising has lost its humanity and its ability to entertain' - The Drum
EffWeek 2019: 'Advertising has lost its humanity and its ability to entertain'  The Drum

Is it time to ban political advertising on Facebook? - Social Europe
Is it time to ban political advertising on Facebook?  Social Europe

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Screenvision's CEO on why advertisers should take a look at in-theater advertising  AdAge.com

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Display Advertising Software Market 2019 Regions, Companies, Types and Their Applications 2025  All Times Tech

LinkedIn Introduces Enhanced Targeting Tools for Advertisers - Search Engine Journal
LinkedIn Introduces Enhanced Targeting Tools for Advertisers  Search Engine Journal

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What Advertisers Can Do to Prepare for the Coming Triopoly  Adweek

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