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Do I Need Raised Letter or Full Color Business Cards?


If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color."

What are the differences in raised letter and full color business cards? What are the price differences? What looks best for how I want to represent my business? These are all questions I hear on a daily basis.

1. The difference between Raised Letter and Full Color printing is in how the ink is applied to the card stock. Thermography is the type of printing that produces ink that stands up off the page slightly. When you run your fingers across the surface, you can feel the printing on the stock. Each color that is printed has a separate plate, and the cards have to be run through the press for each color chosen. These types of cards have a very elegant and refined look about them, especially if the colors and stocks chosen are complimentary. There are hundreds of varieties of stocks and inks to choose from.

Full Color printing is much like printing from your ink jet printer at home. All the inks are printed on the page at the same time, and combined to create hues, shades--photo images. So, one run through and the cards are printed. These cards have been traditionally used by real estate agents, insurance agents and the like. But now, with this type of printing becoming more affordable and available, anyone can choose this option. These designs most of the time seem jazzier, sharper, more upbeat.

2. The cost difference is an oddity. Spot printing (the process of laying the colors on one at a time, as in Raised Letter cards), can be much cheaper--if only one color or black is chosen. White plate (65 lb stocks) will be cheaper than a cordwain or linen. But, if you start adding more colors (equals more time through the press) then you'll start racking up the cost. If your colors touch each other (called registration--the printer must make sure the cards run through correctly) then you'll tack on some extra expense there.

If you have a full color logo, the least expensive way to go would be with full color (process printing). But, you generally have to get a minimum of 1000. You can get 250 from some places, but you'll pay about the same price. It's the setup fee from the printer that is the biggest expense. Printing them is the cheap part, which is why the more you get, the better the price.

3. To choose the look that's right for you, I would think first about the image you are projecting for your company. Are you a doctor? You probably would rather have a classier linen stock with black and gold inks. Same for lawyers and other professionals. A handsome bordeaux (burgundy) on grey fiber stock would speak volumes about your professionalism. The raised letter would add to the expensive feel. There is really no need to add more than 1 color and black in printing raised letter cards. If that's the way you're heading, then you probably have a flashier business image and would need full color cards. A doctor or lawyer is usually using cards to provide clients with contact information, not get more business.

Full color is proven to get a 30% better response rate than regular printing, but this is only a bonus if your business aims to use the business cards to get more business. If you sell a product, using full color cards would be a brilliant idea--you can have a photo of it right on the cards. If you're in a service industry like real estate, you'll want your prospects to remember your face. Add your professionally taken photo to your cards. If you're trying to express a concept of what you can do for customers, then finding the right stock photo image can speak thousands of words with just one image!

In reality, cost usually dictates the biggest part of your decision making process. However, I would caution you to consider your IMAGE first. You might find that if you choose the card that has the best representation of your image, the cost ends up being less than if you choose the wrong one.

About The Author

Business card designer, Mitoné Cooke, specializes in full color business card designs at her website http://drbusinesscards.com. You can also give her a call at 1-800-431-3407 to order raised letter cards! Mitoné can be reached by email at moi@mitone.com. Sign up for the free e-newsletter about Business Card Marketing by sending a blank email to bizcardmarketing@getresponse.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. January / 20 / 2020

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Female-targeted advertising, UW-Madison drinking culture factors in high female alcohol death rates  WAOW

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Susan Estrich: Microtargeting affects not only advertising but politics tpp  Omaha World-Herald

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[Trends 2020] Here's What Will Redefine Outdoor Advertising  Entrepreneur

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U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020  Adweek

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Programmatic Advertising Is Driving Rapid Growth in Mobile Video  eMarketer

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11 key Walmart executives who are leading its advertising business  Business Insider Nordic

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How Doubling Down on Addressable Technology Can Transform An Advertising Buy  Broadcasting & Cable

Former Tribune advertising director Smith dies | Local News - Citizentribune
Former Tribune advertising director Smith dies | Local News  Citizentribune

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4 Best Practices To Keep In Mind For Your AR Advertising Campaign  Grit Daily

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Advertisers beg Google not to kill Chrome cookies without a plan B, warning it could hurt start-ups  CNBC

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Tenn. lawmaker files bill allowing college athletes to be compensated for advertising  WMC

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Spotify's New Podcast Advertising Tool Had 'Major' Results for One Early Advertiser  The Motley Fool

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Comscore Television Viewing Data Helps Predict Advertising Audience Decline  Yahoo Finance

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Lazy Advertising Thinking Is A Deadly Sin  Forbes

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Is the Viral Non-Ad Ad the Future of Advertising?  The New York Times

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Thomas E. Lister: Don't allow false political advertising  La Crosse Tomah Journal

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Some Super Bowl advertisers concerned Trump, Bloomberg ads could steal their thunder  NBC News

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Amazon's Expanding Its Video-Advertising Business  The Motley Fool

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Advertising As We Know It Is Dead  Forbes

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Hypocrisy is at the heart of Facebook’s refusal to ban false political advertising  The Guardian

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Should Massachusetts ban billboards advertising marijuana products?  The Boston Globe

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Scoop: Cargo pivots to car-top advertising, does layoffs  Axios

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Your Digital Detox May Be Toxic for Advertising  The New York Times

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Winterberry Group Research Finds US Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020, up More Than Seven Percent Over 2019  MarTech Series

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YouTube overhauls advertising, data collection on kids content  The Washington Post

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Hulu gets creative in effort to reinvent TV for streaming  AdAge.com

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Study: Tinder, Grindr And Other Apps Share Sensitive Personal Data With Advertisers  NPR

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Chipotle Won the Advertising Battle Last Quarter  QSR magazine

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Animal Crossing: New Horizons advertising going up at Walmart  GoNintendo

Legislation would allow student athletes to sign advertising contracts - WREG NewsChannel 3
Legislation would allow student athletes to sign advertising contracts  WREG NewsChannel 3

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What Amazon Advertising Will Look Like in 2020  Adweek

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Trump knocks 'mini Mike Bloomberg' over health care, 'false advertising' | TheHill  The Hill

NBC’s Peacock Enlists Advertisers and Cable Companies in Marketing Push - Wall Street Journal
NBC’s Peacock Enlists Advertisers and Cable Companies in Marketing Push  Wall Street Journal

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Cloud Advertising Market – Market Data, Industry Analysis, Size, & Share 2016 – 2022 – Dagoretti News  Dagoretti News

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ADVERTISING: Advertorial — JONATHON M. SASSER: Health Detectives: Allies through your wellness adventure  Coeur d'Alene Press

Facebook Revises Rules On Political Advertising - NPR
Facebook Revises Rules On Political Advertising  NPR

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Inside the Biggest 2020 Advertising War Against Trump  The New York Times

Facebook’s revised political advertising policy doubles down on division - The Verge
Facebook’s revised political advertising policy doubles down on division  The Verge

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Majority of Advertisers Used Advanced TV Solutions in 2019, New Survey Finds  MarTech Series

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Company pitches real revenue from virtual advertising  My Citizens News

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Verizon’s Super Bowl advertising will focus on, what else, 5G  Fortune

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Twitter Sorry for Helping Advertisers Reach Homophobes  Advocate.com

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Microsoft Advertising to deprecate average position after all  Search Engine Land

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New Subway boss John Chidsey seizes control of ad budget  New York Post

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Microsoft Advertising launches sweepstakes for advertisers  Search Engine Land

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Spotify to Follow Twitter in Eliminating Political Advertising  Bloomberg

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36 of Madison Avenue's rising advertising stars under 36  Business Insider Nordic

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Can revenue-hungry retailers rise to meet digital advertising's opportunity?  Marketing Dive

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CenturyLink Settles a Case for Deceptive Advertising  Cord Cutters News, LLC

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YouTube advertisers blindsided by climate change denial videos  The Verge

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Multiple platforms of advertising now, says Goa's ad veteran  The Navhind Times

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W2O acquires advertising, medical education firm 21Grams - Agencies - MM&M  Medical Marketing and Media

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The Decade in Advertising  Slate

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Amazon challenges Google and Facebook's hold on digital ad market  AdAge.com

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Video is now more lucrative for Chinese advertisers than news sites  Abacus

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Responsive search ads available globally in all Microsoft Advertising interfaces  Search Engine Land

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Verizon's Super Bowl advertising focuses on 5G  Daily Gaming Worlld

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New advertising manager for Umco 'Home' brands  Niche Publishing Network

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Quibi video startup explained: Marketing, revenue, execs, advertising  Business Insider

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9 Comparative Advertising Examples to Help You Get Ahead  Business 2 Community

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Waitrose slammed for advertising eggs before a VEGAN cooking show  Daily Mail

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Television’s Biggest Advertisers Spent Almost $10 Billion in 2019  Adweek

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Waitrose apologises for offending vegans by advertising meat and dairy during ITV's first plant-based cooking show  The Telegraph

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Apple iOS 13: Is Advertisers’ Worst Nightmare Coming True?  Forbes

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From internet to billboards, Ukraine's advertising market continues to grow  Kyiv Post

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Facebook enables disinformation with advertising policy | Columns  Effingham Daily News

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Facebook rethinks plan to insert ads into WhatsApp  Campaign Asia-Pacific

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Television Advertising Market Industry Analysis, Trend and Growth, 2016 – 2024 – Dagoretti News  Dagoretti News

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US advertising spending will increase to nearly $ 390 billion in 2020 - Adweek  Mash Viral

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Advertising Market by Size | Growth | Analysis | Trends and Forecasts to 2020-2025 – Dagoretti News  Dagoretti News

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Microsoft Advertising’s PromoteIQ integration for retailers, brands is now in beta  Search Engine Land

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Advertising Market in 2020: Global Industry Growth Analysis, Size, Share, Future Trends, Segmentation, Demands and Top Players Updates by Forecast to 2024 – Dagoretti News  Dagoretti News

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Video sites now more attractive than news sites for online advertisers in China  Tech in Asia

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What Will It Take For Addressable Advertising to Come to Fruition? [VIDEO]  TVRev

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Outdoor Advertising Market in 2020: Global Industry Growth Analysis, Size, Share, Future Trends, Segmentation, Demands and Top Players Updates by Forecast to 2024 – Dagoretti News  Dagoretti News

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Global Door to Door Advertising Market 2020 Industry Key Players, Size, Share, Growth, Trends, Sales, Supply, Demand Deployment Model and Growing Prominence Analysis by 2024 – Dagoretti News  Dagoretti News

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Spotify will use everything it knows about you to target podcast ads  The Verge

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The Duke of Wellington is advertising for a '100 per cent trustworthy' steward  Daily Mail

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Dating apps need women. Advertisers need diversity. AI companies offer a solution: fake people  Seattle Times

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Maryland lawmakers propose tax on digital advertising revenue  MNE Tax

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Get ready to be bombarded with 2020 Census ads  Pittsburgh Post-Gazette

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Facebook backtracks on plans to monetise WhatsApp with advertising  MobileMarketing Magazine

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Move and win roundup: Week of January 20, 2020 | Advertising  Campaign Asia-Pacific

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Standard text ads will live on a bit longer, Microsoft Advertising says  Search Engine Land

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New report offers analysis on the Outdoor Advertising Machine Market  Fusion Science Academy

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Advertising in a world of consumer distrust | Analysis – Gulf News  Gulf News

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I'm A Celebrity hands Ten another advertising demographic win as a second star is booted from the jungle  MuMbrella

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TikTok explores curated content feed to lure advertisers  Financial Times

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Celebrities Starting To Line Up For Super Bowl Advertisers  SportsBusiness Daily

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'Mobile' will remain the digital advertising hero in 2020 too  Exchange4Media

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Survey: Most advertisers used advanced TV solutions in 2019 |  Advanced Television

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Ad Frequency: The Missing Link to Decreasing Advertising Costs and Increasing Conversions  Business 2 Community

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Washington Privacy Proposal Draws Praise From Some Advocates, Criticism From Advertisers 01/17/2020  MediaPost Communications

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Super Bowl 2020: the ins and outs of the big game's advertisers  The Drum

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'Supply crisis': Govt's $500000 advertising blitz to fill teacher shortages  Newstalk ZB

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Facebook Aims to Show Users the Relationships Between Agencies, Marketers, Advertisers  Adweek

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