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Creating a Winning Logo


Creating a logo to get you noticed.

When you're branding a company with a name, a color scheme and a logo the logo is often not given enough care and attention. It should follow the chosen color scheme and reflect the business that your company is in. Too often, particularly on the WWW logos are seen as a way to show off the design talents of the author. To create a free logo I have created this easy to follow step by step guide.

Planning

Your logo should reflect the company it represents. Create a list of all the services or products the company supplies and try to find some common ground.

Sit down and choose the colors you will be using. This is best achieved by studying the corporate colors and maybe adding a few more shades of these colors. You should aim for a maximum of 12 but ideally you will want only one or two colors. Avoid very dark colors unless it is relevant to your company. If you send out a letter on headed notepaper to a client you will want your logo to jump off the desk at them to remind them who you are.

Remember that your design may have to be very small (a business card) or very large (the side of a van) so whatever you come up with must be scaleable. Try imagining your logo as a tiny image and then as a large image. If your using lettering will it must be readable at a very small size. Will the font appear correctly in a user browser on the internet?

Consider every place your logo might appear and work out what you will need to design for. A company that deals with older people does not to be bright and modern, something a little more sedate would be more appropriate.

Until you know the answers to all the questions above don't move on to the next section.

Creating

Keep it simple. Look at any major company in the world and see how simple their logos are. Nothing fancy for the experts so why should you have a fancy design?

Look at what the competion are doing. DO NOT COPY somebody else's work. Sometimes I get me best inspiration from studying other people ideas and coming up with a really original one based on a concept they have used. As long as it's not a copy of somebody else's work your not infringing copyright.

A tip for doing this is to use Googles Image Search. Type in some key word and select the image search with the word logo. For example if you were selling cars search for "cars + logo". You will be presented with a selection of rival logos for other sites.

Use this to see what works and what does not. You will be drawn to the good designs and you will recognise what represents a company that sells cars. This search brings up the Alpha Romeo logo in the first few entries. This logo is slightly more complicated than you will want but works perfectly for a company producing cars.

Now start sketching some designs on paper. Keep all of the designs you make to hand as you never know when you might decide that the picture you drew before could be the one. When you have an idea don't over develop it. You should aim to have at least 15 to 20 rough ideas before choosing 2 or 3 to work on further.

Developing

When you have chosen your two or three best ideas ask some friends what they think. Use your friends and family to test your logo. Everybody loves to give their opinion on everything so use that to your own advantage. Listen to what people have to say about your designs and you may learn something. Little things that you have not seen can be very obvious to someone that has never seen it before. Take a note of all the comments and go back to the drawing board. Look over what was said about every design and then, based on your own feelings and the comments you have collected, decide which idea you are going to develop more.

Create a slightly more refined drawing, or if you have some computer skills, make up an approximate design using a graphics program (don't worry if you can't do this as the next step will take care of that anyway.)

Unless you're either a graphic designer or a printer, employ a professional to finish the work to a high standard. Your logo will appear on every bit of literature your company will ever produce and if it does not look professional then you don't look professional. You will have saved a lot of money by developing the logo yourself so it is now time to ask a professional to finish the work.

Well done. You have just created an effective and attractive logo for your company. Be proud of your work and display it everywhere.

About The Author

Philip Gillespie is a proffesional website designer and graphic artist. His works include www.echo-art.com, www.thekimberleyinn.com, www.yellowsands.com and www.integratedbodytherapy.com. Please contact for any further information or help.

philipgillespie@hotmail.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. September / 22 / 2020

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SDNY Relies on “Simple Reading” of Label to Dismiss False Advertising Claim  Ad Law Access

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Adlucent's Lift Mentality Technology Measures Advertising ROI  PRNewswire

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ReverseAds Launches First True Alternative To Search Advertising  Martechcube

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Amazon's e-commerce advertising dominance is under threat from Walmart and Instacart - Business Insider  Business Insider

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Biden Campaign Expands Advertising in Georgia and Iowa  Courthouse News Service

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AANA releases new advertising code of ethics  CMO

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Kennedy Intelligent Data to Provide Superior Behavioral Driven Digital Advertising for the Automobile Industry  eNewsChannels

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Russian Avant Space plans to reach one billion people with advertising in space  SpaceWatch.Global

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Are the Rules regarding Prohibition of Advertising in Legal Profession Self-Contradictory, Discriminatory & Nocuous?  Lexology

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Arizona Beverages Sees False Advertising Claims Trimmed  Bloomberg Law

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NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets  MarTech Series

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Marketplace Clicks Selected for the Amazon Advertising Find-a-Partner Directory  MarTech Series

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Insurance Advertising Market Is Booming Worldwide : United Health, Liberty Mutual, GEICO, Allstate  Insurance News Net

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Framingham Advertising For Assistant Library Director  framinghamsource.com

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5 On Your Side: Part-time job involving advertising on car is a scam  WRAL.com

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Do you need to have advertisements on car wraps?  The Mountaineer

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Intelligencer advertising director wins top IPA honor  The Edwardsville Intelligencer

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Federal appeals court strikes down SEPTA's ban on controversial ads  Reporters Committee for Freedom of the Press

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AdTech Roundup: Top Things in Advertising Technology  MarTech Series

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Rollstone Bank & Trust ad campaign wins Telly awards for advertising excellence  Harvard Press

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MOLOCO Launches MOLOCO Cloud to Enable Self-Serve Programmatic Advertising for Mobile Marketers  MarTech Series

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Native Advertising Market Size 2020 | Brief Analysis, Overview, Key Players, Regional Demand, Trends and Forecast to 2027  Crypto Daily

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2021 Advertising Calendar | Files | thedailynewsonline.com  The Daily News Online

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Plexus offers complimentary US$250000 airport advertising campaign at Virtual Travel Retail Expo - The Moodie Davitt Report  The Moodie Davitt Report

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The Top Advertising Agencies of 2020, According to DesignRush  Martechcube

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Global Cloud Advertising Market Research with COVID-19 After Effects  The Daily Chronicle

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Trump Has Lost His Edge In TV Advertising  FiveThirtyEight

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NG sweeps editorial, advertising awards | People | news-gazette.com  Champaign/Urbana News-Gazette

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IBM On Apple, IDFA, Google, Privacy, Advertising ... And AI - Forbes
IBM On Apple, IDFA, Google, Privacy, Advertising ... And AI  Forbes

FTC to Host Virtual Advertising and Data Security Workshop - Lexology
FTC to Host Virtual Advertising and Data Security Workshop  Lexology

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NRCC cancels $2 million in Houston-area ads  The Texas Tribune

Advertise With Us - UploadVR
Advertise With Us  UploadVR

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Global Social Advertising Tools Market 2020 (Covid-19 Industry Impact) Growth Factors and Forecast 2025 Leading Players are- Hootsuite Inc. Sprout Social, Inc. AdEspresso, Inc.  Verdant News

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Global Inflight Advertising Market (COVID – 19 Updates) Overview With Detailed Analysis, Development, Trend, Segmentation, Overall Market Analysis And Forecast To 2026.  Verdant News

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(SPONSORED) Uplift Your Broadcast Advertising  Radio Ink

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Baltimore County to join other Maryland counties suing e-cigarette maker over advertising practices  Baltimore Sun

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Advertising Services Market Size to Witness Huge Growth by 2027 | By Top Leading Vendors – ADK, Interpublic, Omnicom Group, Publicis Groupe, Dentsu Group, WPP, Hakuhodo  The Daily Chronicle

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Nike spent $3.59bn on advertising in 2020, closed 5.1% of its retail shops amid pandemic  Campaign Middle East

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Outdoors Advertising Market 2020- Global Industry Analysis by Size, Share, Growth, Trends and Forecast To 2025  Verdant News

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Massive Growth in Outdoor Advertising Machine Market Set to Witness Huge Growth by 2026 | JCDecaux, LG Electronics, Barco NV, Panasonic, Lighthouse Technologies  The Daily Chronicle

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Mobile Advertising Market | Global Industry Analysis By Trends, Size, Share, Company Overview, Growth And Forecast By 2026  The Daily Chronicle

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NCDHHS launches new advertisements in community-based publications to urge North Carolinians to ‘Get Behind th  WBTV

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Book of Lists Newsmaker – Advertising: Carrita Tanner-Cloud  New Orleans CityBusiness

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Global Outdoor Advertising Machine Market Report Analysis By Various Services, Strategic Analysis, Platforms, Offering, Significant Growth and Forecast to 2027  The Daily Chronicle

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Outdoor Advertising Market | Insights on the Crisis and the Roadmap to Recovery from COVID-19 Pandemic | Technavio  Financialbuzz.com

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Outdoors Advertising Market Competitive Analysis With Growth Forecast Till 2026  The Daily Chronicle

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Advertisers Must Take The Lead In The Next Privacy Sandbox  AdExchanger

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Online Advertisement Market Share, Revenue, And Average Price By Manufacturers Shared In A Latest Research Report  The Daily Chronicle

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AT&T plan for advertising subsidized cellphones hits Senate roadblock  Fox Business

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AI in Media and Advertising Market Sales, Price, Revenue, Gross Margin and Market Share (2020-2026) Post Impact of Worldwide COVID-19 Spread Analysis  The Daily Chronicle

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The top five platforms for virtual events in 2020  ETBrandEquity.com

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ReverseAds Announces The Launch Of The World's First True Alternative To Search Advertising  MarTech Series

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AI, Advertising & The Identity Era: IBM's Bachstein – Beet.TV  BeetTV

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COVID-19 Impact on 2015-2025 Cloud Advertising Market Research, Size, Growth And Trends 2020 to 2025 (Five Years Forecast)| Amazon Web Services, Inc., Oracle Corporation, Google Inc.  The Daily Chronicle

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Tag: Lamar Advertising  Crypto Daily

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The pandemic has been disastrous for advertising but political spending will bail it out  Poynter

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Payoff of Micro-targeted Advertising Market May Set New Growth Story | Five Channels, Apple, Visa, Enveritas  The Daily Chronicle

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Trump ramps up advertising in Maine, shifts focus to the economy  NewsCenterMaine.com WCSH-WLBZ

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SaTT Smart Advertising Token Announces Listing on Leading Crypto Exchanges, KuCoin and Uniswap  Business Wire

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Global Online Advertising Market Expeted To Reach xx.xx mn USD With growth Rate of xx by 2025| Pandamic Impact Analysis: Amazon, Aol, Baidu, Facebook, Google, IAC  The Daily Chronicle

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Insight on the Growth of Cross Platform And Mobile Advertising Market Growth with Challenges, Standardization, Competitive Market Share,COVID-19 Analysis and Top Players 2028  The Daily Chronicle

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5 Companies Using AI to Generate Creative Advertisement Content  Analytics Insight

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Sponsorship of Political Advertising On-Air and On-Line - A Video Presentation and a Congressional Research Service Study  Lexology

Oracle's thorny advertising problem - Business Insider - Business Insider
Oracle's thorny advertising problem - Business Insider  Business Insider

AT&T considers cellphone plans subsidized by advertising - Fox Business
AT&T considers cellphone plans subsidized by advertising  Fox Business

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Pacvue Brings its eCommerce Advertising Platform to Instacart  Martechcube

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The Bixby Network LLC, Founded by Chirag Goswami, Offers Audience Targeted Advertising Services for All Businesses - Press Release  Digital Journal

For the advertising industry, the pandemic means opportunity. - The New York Times
For the advertising industry, the pandemic means opportunity.  The New York Times

Instagram is working to open up messaging to third parties - Business Insider - Business Insider
Instagram is working to open up messaging to third parties - Business Insider  Business Insider

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Adventure Advertising purchases Crowning Touch Embroidery  PenBayPilot.com

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The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments  Science Advances

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Republican worries rise as Trump campaign pulls back from television advertising  The Washington Post

Biden vs Trump advertising strategy in battleground states - CNN
Biden vs Trump advertising strategy in battleground states  CNN

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Facebook Says Apple’s New iPhone Update Will Disrupt Online Advertising  The Wall Street Journal

MidWeek Should Have Labeled Amemiya Story An Advertisement - Honolulu Civil Beat
MidWeek Should Have Labeled Amemiya Story An Advertisement  Honolulu Civil Beat

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Facebook tries to head off election turmoil, angering both Trump and Democrats  The Washington Post

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Fashion Advertisers Rediscover Black Models  The New York Times

Advertising Guidelines - NBCSports.com
Advertising Guidelines  NBCSports.com

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Trump goes mostly dark in TV advertising fight with Biden  The Associated Press

Google's advertisers will take the hit from UK digital service tax - The Guardian
Google's advertisers will take the hit from UK digital service tax  The Guardian

Digital Advertising Seeing Growth Despite Covid, While Traditional Media Suffers - Forbes
Digital Advertising Seeing Growth Despite Covid, While Traditional Media Suffers  Forbes

Homegrown Ad Agency Wins YouTube Advertising Award - Coronado Times Newspaper
Homegrown Ad Agency Wins YouTube Advertising Award  Coronado Times Newspaper

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Free Ways to Advertise for Increased Visibility  Business.com

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Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season  The Wall Street Journal

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How Trump’s Billion-Dollar Campaign Lost Its Cash Advantage  The New York Times

Biden and Trump Unveil Dueling Law-and-Order Ads - The New York Times
Biden and Trump Unveil Dueling Law-and-Order Ads  The New York Times

Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them. - CNN
Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them.  CNN

Advertising adjusts for a new reality: Sweatpants for staying home and toilet paper that cares - The Washington Post
Advertising adjusts for a new reality: Sweatpants for staying home and toilet paper that cares  The Washington Post

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