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Magnetic Business Cards: Make Your Marketing Message Stick


What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time?

Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation. It's a win-win relationship for you and the customer.

Putting Magnetic Business Cards to Work for You

Almost any small business can take advantage of the advertising power a magnetic business card holds. This includes:

Hand them out at:

Your customers can stick your magnets to fridges, filing cabinets, vending machines, appliances, cars, lockers, and just about any other metal surface making the magnet a powerful advertising option.

When your clients place your magnet, you instantly have an advantage over the competition. Now, all the client has to do is pick up the phone and call when they need you. They will appreciate the fact that they didn't have to spend valuable time flipping through the yellow pages trying to pick one company to fulfill their needs. With their satisfaction comes repeat and referral business for you. It's a snowball effect that can't be beat!

On my fridge, you'll find magnets from Wing Stop and Boston Market restaurants, Domino's and Papa John's pizza, a heating and air specialist, a massage therapist, the local veterinarian, as well as the nail salon my wife goes to. I have no idea when these magnets were placed there, but I do know that they don't move from the prominent spots they were placed months or years ago.

Creating Magnetized Business Cards

Now that you are convinced of the positive effects that magnetic business cards can have for your company, what's the best way to obtain them?

Option #1: Buy stick-on magnets and attach them to the back your current business cards

You can buy magnets of various shapes and sizes at your local craft store at a relatively cheap price. Take a hot-glue gun and glue the magnets at each corner on the back of the cards. The upside is that this is a cheap and easy method of creating magnetized business cards. The downside is that it can be a very time consuming process to attach the magnets and the end result usually looks less than professional.

Option #2: Buy magnetized business card stock from your local office supply store and print them yourself

Avery is a popular brand that offers these types of do-it-yourself inkjet cards. With these, you print out your card design multiple times on a sheet of paper that already has a full magnetic backside. There is less work involved in creating them; however, magnetic paper can be costly.

Another downside to this method is that inkjet printers don't print well on magnetized card stock because the paper surface is so thin. The ink from your printer will tend to glob on the surface once the paper is saturated making your cards sticky with the possibility of staining clothes and hands. Inkjet printer ink cartridges aren't cheap either, so be sure to figure that into your costs as well.

Using this method, you will end up paying the same, if not more, than the next option...

Option #3: Have your magnetic business cards printed by a professional commercial printer

While you may spend more money in the short term, ordering business card magnets online will save you time and earn much more business in the long run. Your cards will be printed on glossy, full sheet, magnetized card stock paper specially formulated for high-resolution press printing. The magnets will look and feel professional to your customers, and will have a better chance of getting placed in a prominent spot on the fridge or file cabinet.

With recent breakthroughs in online printing technology, you can design or upload your full color magnetic business cards online and have them printed for less than it would cost you to print on your inkjet.

Put the marketing power of magnetic business cards to work for you and start seeing long term results today.

©2004-2005 GreatFX Business Cards. All rights reserved.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. October / 23 / 2017

The advertising industry has been living a lie - Business Insider

Business Insider

The advertising industry has been living a lie
Business Insider
Hasn't Procter and Gamble chief digital office Marc Pritchard been on a crusade, exhorting advertisers to take better control over where their digital ads are running? Considering that some P&G ads were found to be running on fake sites in BuzzFeed's ...

and more »

The Death Of The Advertising Specialist - Forbes

Forbes

The Death Of The Advertising Specialist
Forbes
That's why the specialist model for advertising is becoming completely untenable and more senior marketing leaders are calling for a re-bundling of services back into one house. As examples, Marc Pritchard, CMO of Procter & Gamble, commented, "We're ...


Heavy Hitters: The Biggest World Series Advertisers in the Last Five Years - AdAge.com

AdAge.com

Heavy Hitters: The Biggest World Series Advertisers in the Last Five Years
AdAge.com
The World Series draws a deep bench of major league advertisers pitching cars, telecom services, car insurance, food and beer. But its biggest spender over the past five years has been General Motors. GM's Chevrolet has played America's pastime for ...

and more »

Marketers' Roundtable: How Effective Is Snapchat Advertising in 2017? - eMarketer

Marketers' Roundtable: How Effective Is Snapchat Advertising in 2017?
eMarketer
Snapchat isn't the new kid on the block anymore, and brands are taking notice. Companies across industries are using Snapchat organically, but many are also investing in the platform's slew of ad products, including video ads, lenses and geofilters. In ...

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Advertising startup wins Seedstars Morocco - Disrupt Africa

Disrupt Africa

Advertising startup wins Seedstars Morocco
Disrupt Africa
The winner was Hooplacar, startup that connects brands with drivers to create on-vehicle advertising campaigns which are live monitored through GPS tracking and marketing KPIs. Hooplacar will now participate at the Seedstars Summit, taking place in ...


Meet New Generation of Advertising with SocialMedia.Market ICO - CoinTelegraph

CoinTelegraph

Meet New Generation of Advertising with SocialMedia.Market ICO
CoinTelegraph
This is a paid press release. Cointelegraph does not endorse and is not responsible for or liable for any content, accuracy, quality, advertising, products or other materials on this page. Readers should do their own research before taking any actions ...


Five Keys To Achieving Positive Return On Advertising Spend With Facebook - Forbes

Forbes

Five Keys To Achieving Positive Return On Advertising Spend With Facebook
Forbes
Achieving positive return on advertising spend (ROAS) is a key objective for many Facebook and direct response advertisers. Sustaining positive ROAS with a large media spend is not an easy feat to accomplish, but it is possible with the right approach.


Pinterest opens up search advertising in its Ads Manager ... - TechCrunch

TechCrunch

Pinterest opens up search advertising in its Ads Manager ...
TechCrunch
Pinterest began rolling out targeted ads based on searches for its partners earlier this year, giving it another moment in time to catch potential customers..

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10 Questions You to Need to Ask Your Advertising Data Provider - AdAge.com

AdAge.com

10 Questions You to Need to Ask Your Advertising Data Provider
AdAge.com
In marketing and advertising, the value of customer data can't be overstated. However, despite data being ubiquitous in digital marketing today, both brand marketers and agency buyers are skeptical about the transparency and effectiveness of the data ...


What you need to know in advertising today - Markets Insider

Markets Insider

What you need to know in advertising today
Markets Insider
As the story of ad abuse on Facebook, Google, and Twitter during the US 2016 election has unfolded, there's been one common theme: Russian bots, fake accounts, and other shadowy actors took advantage of automated online advertising platforms to ...
Lawmakers Introduce 'Honest Ads Act' to Govern Online Political ...Gizmodo
Democrats now have a plan to regulate Facebook advertisingVICE News
Despite backlash over political ads, Facebook's role in elections will only growLos Angeles Times
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