We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One
The decision on whether or not someone will read your brochure is usually decided in the first 5 seconds they look at it. What kind of message are you communicating in that five seconds? Will you make a favorable impression with your prospect? Will you move your prospect closer to the sale?
There are really only two key elements that will determine how well your brochure is received by prospects. These two elements will ultimately make the difference in your brochure being a tool that makes you money, or just something else that costs you money.
What are those two all-important elements: 1. the Image or look 2. the Message
This is part 1 in a two-part article. In part 1 we will discuss what you need to ask for from your printer to make sure that your brochure looks top notch.
Here are 5 things you should keep in mind when you are evaluating your layout and your printer.
1. Choose Offset Printing. Offset printing is a type of printing that causes the ink to become a part of the paper. Offset printing creates a rich, vibrant look that digital printing can't touch. Offset printing isn't all that common because good Offset printing presses cost in the millions of dollars.
2. Choose Thick Paper - preferably 100# Glossy. If your brochure is too thin or too light-weight it might appear cheap. You don't want that impression to be transferred to your business. The most common paper weights are 70# and 80#. 100# is a little less common which makes it stick out. Plus, 100# feels heavy and high-quality. Glossy paper takes the look of quality up a notch.
3. Add Aqueous Coating. While this isn't the industry standard, aqueous coating adds a layer of style to your brochure. Plus it causes the colors to "jump" off the page so to speak. It makes the whites appear whiter, and so on. Ask your printer if they offer aqueous coating. If it doesn't cost very much to upgrade, it's worth it. There are a few printers out there that offer aqueous coating FREE.
4. Use Full Bleed. Full Bleed is a print term that simply means the colors run to the edge of the page. Some printers charge extra for full bleed, some don't. If your brochure is not full bleed it will leave a border of white around the edges that looks a little amateurish.
5. Ensure a Consistent Look. Your brochure should fit into a well designed marketing campaign. It should have a similar look and message as your postcards, flyers, reports, business cards, etc.
In part 2 of this article we will discuss the all important issue of the message.
Brett Curry is a Marketing Consultant and Marketing Director for Brochures . com the home of top quality, full color brochures, business cards, postcards and more at up to 70% off of retail. http://www.brochures.com firstname.lastname@example.org
MORE RESOURCES updated Mon. January / 20 / 2020
Female-targeted advertising, UW-Madison drinking culture factors in high female alcohol death rates - WAOW
Female-targeted advertising, UW-Madison drinking culture factors in high female alcohol death rates WAOW
Susan Estrich: Microtargeting affects not only advertising but politics tpp Omaha World-Herald
11 key Walmart executives who are leading its advertising business Business Insider Nordic
How Doubling Down on Addressable Technology Can Transform An Advertising Buy Broadcasting & Cable
Advertisers beg Google not to kill Chrome cookies without a plan B, warning it could hurt start-ups - CNBC
Advertisers beg Google not to kill Chrome cookies without a plan B, warning it could hurt start-ups CNBC
Former Tribune advertising director Smith dies | Local News Citizentribune
Spotify's New Podcast Advertising Tool Had 'Major' Results for One Early Advertiser - The Motley Fool
Is the Viral Non-Ad Ad the Future of Advertising? The New York Times
Thomas E. Lister: Don't allow false political advertising La Crosse Tomah Journal
Amazon's Expanding Its Video-Advertising Business The Motley Fool
Out-of-home Advertising: Recent Market Activity have Created Attractive Opportunity - Press Release - Digital Journal
Out-of-home Advertising: Recent Market Activity have Created Attractive Opportunity - Press Release Digital Journal
Should Massachusetts ban billboards advertising marijuana products? The Boston Globe
Your Digital Detox May Be Toxic for Advertising The New York Times
Winterberry Group Research Finds US Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020, up More Than Seven Percent Over 2019 - MarTech Series
Winterberry Group Research Finds US Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020, up More Than Seven Percent Over 2019 MarTech Series
YouTube overhauls advertising, data collection on kids content The Washington Post
Chipotle Won the Advertising Battle Last Quarter QSR magazine
NBC’s Peacock Enlists Advertisers and Cable Companies in Marketing Push Wall Street Journal
Legislation would allow student athletes to sign advertising contracts WREG NewsChannel 3
Inside the Biggest 2020 Advertising War Against Trump The New York Times
Global Blockchain in Media, Advertising, and Entertainment Market Development And Trends Forecasts Report 2020-2026 – Dagoretti News - Dagoretti News
Global Blockchain in Media, Advertising, and Entertainment Market Development And Trends Forecasts Report 2020-2026 – Dagoretti News Dagoretti News
Is traditional print advertising dying? Business Day
Facebook Advertising in 2021 Report - eMarketer Business Insider UK
Cloud Advertising Market – Market Data, Industry Analysis, Size, & Share 2016 – 2022 – Dagoretti News - Dagoretti News
Cloud Advertising Market – Market Data, Industry Analysis, Size, & Share 2016 – 2022 – Dagoretti News Dagoretti News
Company pitches real revenue from virtual advertising My Citizens News
New Subway boss John Chidsey seizes control of ad budget New York Post
Microsoft Advertising to deprecate average position after all Search Engine Land
Contextual Advertising Market in 2020: Global Industry Growth Analysis, Size, Share, Future Trends, Segmentation, Demands and Top Players Updates by Forecast to 2025 – Dagoretti News - Dagoretti News
Contextual Advertising Market in 2020: Global Industry Growth Analysis, Size, Share, Future Trends, Segmentation, Demands and Top Players Updates by Forecast to 2025 – Dagoretti News Dagoretti News
Microsoft Advertising launches sweepstakes for advertisers Search Engine Land
36 of Madison Avenue's rising advertising stars under 36 Business Insider Nordic
Spotify to Suspend Political Advertising Wall Street Journal
CenturyLink Settles a Case for Deceptive Advertising Cord Cutters News, LLC
The Pitch: Advertising and marketing news for 1.14.20 RichmondBizSense
W2O acquires advertising, medical education firm 21Grams - Agencies - MM&M - Medical Marketing and Media
W2O acquires advertising, medical education firm 21Grams - Agencies - MM&M Medical Marketing and Media
New Advancement of Mobile Advertising Market Industry 2026 by World | Amobee, AOL, Apple, Chartboost, Drawbridge, Euclid Analytics, Flurry, Flytxt, Google, Inmobi, Microsoft Corporation, Millenial Media, MoPub, Nokia, SAP SE, Tune, and Yahoo!. – Dagoretti News - Dagoretti News
New Advancement of Mobile Advertising Market Industry 2026 by World | Amobee, AOL, Apple, Chartboost, Drawbridge, Euclid Analytics, Flurry, Flytxt, Google, Inmobi, Microsoft Corporation, Millenial Media, MoPub, Nokia, SAP SE, Tune, and Yahoo!. – Dagoretti News Dagoretti News
Multiple platforms of advertising now, says Goa's ad veteran The Navhind Times
Responsive search ads available globally in all Microsoft Advertising interfaces - Search Engine Land
New advertising manager for Umco 'Home' brands Niche Publishing Network
9 Comparative Advertising Examples to Help You Get Ahead Business 2 Community
Fox relies on Trump, Bloomberg Super Bowl advertising, which stands out from other advertisers - themediatimes
Fox relies on Trump, Bloomberg Super Bowl advertising, which stands out from other advertisers themediatimes
IBM Launches Advertising Accelerator with Watson Yahoo Finance
Verizon's Super Bowl advertising focuses on 5G Daily Gaming Worlld
Can Invibes Advertising SA's (EPA:ALINV) ROE Continue To Surpass The Industry Average? - Yahoo Finance
Can Invibes Advertising SA's (EPA:ALINV) ROE Continue To Surpass The Industry Average? Yahoo Finance
Waitrose apologises for offending vegans by advertising meat and dairy during ITV's first plant-based cooking show - The Telegraph
Waitrose apologises for offending vegans by advertising meat and dairy during ITV's first plant-based cooking show The Telegraph
Move and win roundup: Week of January 20, 2020 | Advertising Campaign Asia-Pacific
Facebook enables disinformation with advertising policy | Columns Effingham Daily News
Television Advertising Market Industry Analysis, Trend and Growth, 2016 – 2024 – Dagoretti News - Dagoretti News
Television Advertising Market Industry Analysis, Trend and Growth, 2016 – 2024 – Dagoretti News Dagoretti News
Facebook rethinks plan to insert ads into WhatsApp Campaign Asia-Pacific
Microsoft Advertising’s PromoteIQ integration for retailers, brands is now in beta - Search Engine Land
Microsoft Advertising’s PromoteIQ integration for retailers, brands is now in beta Search Engine Land
Marketing is no longer just brand and advertising, it's more about consumer experience, says Gaurav Ajmera of Oyo - Best Media Info
Marketing is no longer just brand and advertising, it's more about consumer experience, says Gaurav Ajmera of Oyo Best Media Info
Advertising Market in 2020: Global Industry Growth Analysis, Size, Share, Future Trends, Segmentation, Demands and Top Players Updates by Forecast to 2024 – Dagoretti News - Dagoretti News
Advertising Market in 2020: Global Industry Growth Analysis, Size, Share, Future Trends, Segmentation, Demands and Top Players Updates by Forecast to 2024 – Dagoretti News Dagoretti News
Dating apps need women. Advertisers need diversity. AI companies offer a solution: fake people - Seattle Times
Dating apps need women. Advertisers need diversity. AI companies offer a solution: fake people Seattle Times
Outdoor Advertising Market in 2020: Global Industry Growth Analysis, Size, Share, Future Trends, Segmentation, Demands and Top Players Updates by Forecast to 2024 – Dagoretti News - Dagoretti News
Outdoor Advertising Market in 2020: Global Industry Growth Analysis, Size, Share, Future Trends, Segmentation, Demands and Top Players Updates by Forecast to 2024 – Dagoretti News Dagoretti News
I'm A Celebrity hands Ten another advertising demographic win as a second star is booted from the jungle - mUmBRELLA*
I'm A Celebrity hands Ten another advertising demographic win as a second star is booted from the jungle mUmBRELLA*
Get ready to be bombarded with 2020 Census ads Pittsburgh Post-Gazette
Facebook backtracks on plans to monetise WhatsApp with advertising MobileMarketing Magazine
Standard text ads will live on a bit longer, Microsoft Advertising says Search Engine Land
TikTok explores curated content feed to lure advertisers Financial Times
ADVERTISING RELATED ARTICLES:
A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!
FACT: Most people don't spend anywhere near enough time on creating a strong, compelling headline. Which is why many copywriting experts.
Take Your Radio Ads to the Next Level
Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. Most award-winning radio commercials win for the wrong reasons anyway.
How Do People Know You're in Business?
One of the most important things to do now that you've started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consuming if not done properly. Here's some inexpensive publicity and marketing ideas to help you get recognition for your new venture.
The Truth in Advertising
Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend..
Finding Your Target Market
Achieving sales is probably the biggest challenge a web business owner has. It requires a balanced mix of the right products, competitive pricing, optimal web design, aggressive advertising and attracting the right online visitors.
Buying Radio? Read This and Don't Waste Your Money
Pay close attention and make it work the best for you. No doubt you've listened to, and then quickly deleted, messages from account execs from your local radio stations.
Super Secret Tip For Using PPC Search Engine Advertising Successfully
It's not about traffic; it's about generating leads. That's right.
How To Write Kick-Ass, Profit Pulling Adverts For Your Business?
Doesn't that just grab you by the eyeballs and make you stop dead in your tracks? I mean it's a little harsh - grammatically speaking - but holy smokes, it does it have 'stopping power'..
It is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few and it is doubtful whether GM's overgrown offspring would be the most suitable promotional vehicle for many of them. What then are the alternatives and how could businesses benefit from using a vehicle as an advertising medium? What is a promotional vehicle? A promotional vehicle is a car, truck or SUV with purpose-designed adhesive vinyl graphics applied to its exterior, promoting a business or one of its products or services.
Direct Mail Rules of Thumb
First and foremost - You should identify your target market. Target your direct marketing lists.
Cinema Advertising is Big Business, So Mergers are a Natural
Cinema advertising has always been an effective marketing tool for some advertisers, while for others they have yet to see the benefit of this unique form of media. When an advertiser hears the term "Cinema Advertising" automatically they think the slide that is shown on the big screen with the soothing music played in the background.
Custom LED Display
Custom LED Display, as the name specifies, facilitate control anything with any message that you can think of, from hours of operation to daily specials. These are used by almost all industries like factory, banks, airports, universities, libraries, and many others.
Media, the Internet, Yellow Pages, and Your Business
If you are reading this article, chances are you could use a little extra money. With the advent of the internet and the migration of advertising dollars from print to electronic (and this time, it's the real thing, I swear! Not one of those 1999 tech busts!.
Is Advertising Art?
Oh Grand and Glorious Southern Guru, I am perplexed. What ails thee, my pea brained little grasshopper? My sleep has been short, my walls have been climbed, my hair has been pulled.
Choosing a Classified Website and creating your advertisements. The internet has opened a vast number of doors for people to market their products and services.
The Benefits of Specific Advertising
The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.
How To Make A Fortune With FREE Advertising!
How To Gain FREE Advertising That Will Make You Rich! Okay-Just What Exactly Is "Free Advertising"? Before I get into the specifics of actually HOW to get free advertising - it's important for you to completely understand exactly what free advertising is. "Free Advertising" is any mention, listing or "blurb" about your product in a magazine, newsletter, book, manual, directory etc.
What's On Your Business Card?
A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and makes it easy to contact you.
The Only Bad Advertising Is No Advertising - Or Is It?
Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this - "Is the only bad advertising, no advertising?" Before we begin, it might help us to agree on what advertising is, so here's one definition: "Advertising is the non-personal communication of an individual's paid persuasive information regarding products, and or services via various media.
Direct Mail Catalogs & Brochures: Write Captions That Sell
Many prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That's when you have their attention.
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find homes for rent
Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market