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How To Create Instantly Compelling Ads Every Time

Use This Quick 3-Question Evaluation Process, So You Can Be Sure Your Message Will Sell!

EVALUATION #1: "Well, I Would Hope So!" When you make a claim, don't think about it in terms of words coming out of your mouth. Think of it in terms of words entering your prospects ears. Then you'll realize how ridiculous some claims actually sound.

Whenever you make a claim, ask yourself if the prospect will immediately echo this response: "Well, I would hope so!" For instance, an insurance agency faxed me the following reason to choose them over their competitors: "We will be there for you when you have a claim." Well I would hope so! You're an insurance agency! Isn't that what you do?

Statements like this have as much meaning as the haircutter telling you that your hair will be shorter after it's cut, or as the gas station attendant telling you that you'll have more gas after your tank is filled. Always, always, always ask this important evaluation question whenever you make any claim. Avoid pointless claims and it will improve your effectiveness by 500% immediately.

EVALUATION #2: "Who Else Can Say That?" Pay close attention to this one. The question is not who else can do what you do. The question is who else can say what you say. And, the answer to that is "just about anybody and everybody". We consulted with an auto repair facility that was, by FAR, the most awesome business of its kind in their area of influence. They put competitors out of business every year and monopolized their marketplace in the process. Small problem: Even though no other business could even come close to performing at their level, their yellow page ad looked virtually identical to all of their cheesy competitors.

Try This: Look at your ad and compare it to your competitors' ads. If you can cross out your name on your ad and replace it with the name of your competitor or vice versa, and the ad is still valid, you failed the test! You failed to distinguish yourself from your competitors. You failed to differentiate your business. You look like everybody else!

EVALUATION #3: The Specificity Challenge. I could write an entire book on this subject. But, suffice it to say for sake of this newsletter, you need to quantify all of your claims. Businesses generally fail to create a compelling case to buy their product or service. Instead, they merely ask their prospects to buy without justifiable, rational reasons. Quantify your business in terms of:

1. Specifically, How Are You Different?

2. Specifically, Compared To What?

3. Specifically, Why Can You Do That?

4. Specifically, What's Your Advantage?

If You Want To Distinguish Your Business From The Competition, Build A Case As An Attorney Would.

You need to realize that your business is on trial. You're the attorney. And it's a life or death sentence. Your customers and prospects are the jury. What will you say that will convince them to buy from you? What kind of specific evidence can you produce to PROVE beyond any reasonable doubt that they'd be a fool to not buy from you? Use your evidence to build and present your case.

Good luck with your marketing efforts.

If you would like a FREE Ad Evlauation of any advertising pieces you may have, simply email to: or fax to: (650) 649-2221. We will apply these evaluations, plus a few additional and provide you with a quantitative assessment of your ad piece(s).

About The Author: Marc Gamble, the author, teaches business owners, entrepreneurs, and professionals how to acheive bigger, bottom line results from their advertising & marketing efforts without spending more time, effort, or money. Learn marketing strategies and tactics to separate yourself from your competition and become the obvious choice to do business with. To learn more about how to improve your own Marketing Efforts and Achieve Better Results, visit:

Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. March / 18 / 2018

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Google Bans Cryptocurrency Advertising, Ripple Loses Lawsuit: Best of the Week - Finance Magnates (blog)

Finance Magnates (blog)

Google Bans Cryptocurrency Advertising, Ripple Loses Lawsuit: Best of the Week
Finance Magnates (blog)
The authorities did not release the details of the alleged offenders, but the move is seen as being part of a wider crackdown. Google bans cryptocurrency advertisement. People had been suspicious for some time, but last week it was confirmed: Google is ...

and more »

Raising transparency in the online advertising ecosystem ... - Science Daily

Raising transparency in the online advertising ecosystem ...
Science Daily
The online advertising business, led by companies like Google or Facebook, generated over $200 billion revenue in 2017, with an year-over-year growth over 15 percent. This online advertising explosion is raising serious data privacy concerns.

and more »

What Monkeys Can Teach Us about Advertising - Scientific American (blog)

Scientific American (blog)

What Monkeys Can Teach Us about Advertising
Scientific American (blog)
As early as the 1870s, companies like Pearl Tobacco and later, W. Duke & Sons, employed social advertising, showcasing nude or partially exposed women on posters and trading cards. Although the images had no direct link to the products, sales increased ...

3Fold wins Silver ADDY in American Advertising Awards - Greenville News

3Fold wins Silver ADDY in American Advertising Awards
Greenville News
3Fold, a Greenville-based growth agency, earned a Silver ADDY for B-to-B Website in the AAF Greenville's American Advertising Awards. The website is for Broad Insights, an international business coaching firm based in Greenville. The Silver honor ...

Indiana Senate race generates most advertising in the country - USA TODAY


Indiana Senate race generates most advertising in the country
Indiana Senate race ads by the candidates or outside groups have aired more than 6700 times at an estimated cost of $1.9 million.

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Why Stopping Fraudulent Advertising On Television Before It Even ... - Forbes


Why Stopping Fraudulent Advertising On Television Before It Even ...
TV advertising is free from bots and other forms of fraud that wreak havoc on the digital ecosystem. Will it continue to stay that way? Find out how two companies are working to make sure it will.

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Street art goes corporate: Inside the "art first" approach to outdoor advertising - CBS News

CBS News

Street art goes corporate: Inside the "art first" approach to outdoor advertising
CBS News
NEW YORK -- In cities around the country, street art attracts those looking for the perfect selfie backdrop. They are grand and intricate, colorful and sometimes controversial. And increasingly, they're selling something. Although advertising isn't ...

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Google Bans Bitcoin Advertisements in Policy Change - New York Times

New York Times

Google Bans Bitcoin Advertisements in Policy Change
New York Times
SAN FRANCISCO — Google is joining Facebook in banning advertising for Bitcoin and other cryptocurrencies. Google, the largest provider of digital advertising on the internet, announced on Tuesday that it plans to change its advertising policy for ...
Google's Advertisement Ban Is Bullish, Not Bearish, For Bitcoin ...Forbes
Bitcoin and rival cryptocurrencies all lose value after Google bans advertisingThe Independent
Bitcoin Continues to Slide; Google to Ban All Crypto-related
Google Support -CNBC
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Life after Ford: Top advertising man Toby Barlow launching new venture - Detroit Free Press

Detroit Free Press

Life after Ford: Top advertising man Toby Barlow launching new venture
Detroit Free Press
One of metro Detroit's best-known advertising and marketing gurus is launching a new venture a year after losing his role as one of Ford Motor's top ad guys. Toby Barlow left the WPP agency last February after spending 15 years with the organization ...

Google will ban all cryptocurrency-related advertising - CNBC


Google will ban all cryptocurrency-related advertising
Google is cracking down on cryptocurrency-related advertising. The company is updating its financial services-related ad policies to ban any advertising about cryptocurrency-related content, including initial coin offerings (ICOs), wallets, and trading ...
Google bans cryptocurrency advertising, bitcoin price slumpsReuters
Google Bans Cryptocurrency Advertising, and Bitcoin Continues to DropGizmodo
Google Bans All Cryptocurrency, ICO and Bitcoin
Investopedia (blog) -PC Gamer -CryptoSlate -Google Blog
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