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Improve Your Promotional Flyers And Improve Sales


Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to. I have reviewed hundreds, if not thousands, of advertising flyers for small businesses. After 30 years I have found that nearly every small business ad flyer contains the same mistakes and missed opportunities. Avoid these seven common mistakes, and your advertising flyer - and your marketing in general - will be stronger for it.

Advertising flyer mistake #1: A Blah Headline (Your Company's Name)

Remember, your flyer is an ad. It needs to SELL. Your potential customers aren't interested in your name. They're not even interested in what you do. Sounds cruel? Well, it is but that's life. Get over it!

Prospective customers are interested in their own needs and wants. So, hit them with a headline they can't ignore, because it addresses their needs.

Instead of:

Sheri's Pet Grooming

Try: Smelly Pet Stinking Up The House?

Or:

We Treat Your Cat Like The Royalty They Are!

Or:

Man's Best Friend Deserves Something Special!

You get the idea. Figure out what's important to your potential customers. Then, use your headline to immediately answer their question: "What's in it for me?"

Advertising flyer mistake #2: Not Solving A Problem!

Although your ad flyer copy should include your key features or services, each feature or service should be attached to a clear, customer-oriented, benefit that addresses a problem, or hassle, or pain. Also, tell - or, better, show - how those benefits prevent or solve problems for your potential customer.

Think about all the problems, both real and potential, that could stem from not using your product or service. Put yourself in your customer's shoes. Talk to them. Listen to them. Learn what their problems are. Identify benefits about your product or service that make a difference to your potential customers. Emphasize in your flyer the problems and solutions that set you apart from your competition.

Advertising flyer mistake #3: Be A Friend!

People buy from people they like. One key thing your potential customer needs and wants is to feel good about you. Are you knowledgeable? Are you trustworthy? Do you understand my problems? Am I comfortable doing business with you?

The more comfortable someone feels about buying from you, the more likely they are to do so. That's why I recommend that you have an "I" section - a section where you talk about yourself, your qualifications, your values, your personal commitment. Help them understand who you are and who they will be doing business with (hopefully).

Advertising flyer mistake #4: Going Quietly Into The Night!

This is the typical close to a flyer: "for more information, call 555-5555." Instead, create a "call to action". Here are three basic, proven closers:

· Buy before (DATE), and receive $10 off. This closer is effective at getting immediate action, and works especially well for one-time purchases or regularly purchased items.

· Act before (DATE), and get (VALUE-ADDED PRODUCT/SERVICE), FREE with your purchase! This closer offers an incentive for fast action. It also works "free" into your flyer. "Free" is a very powerful word.

· Purchase before (DATE) to take advantage of our slow-season! This closer attaches a negative consequence to any delay or hesitation. Note the more believable the reason for the limit, the more powerful this closer becomes.

Advertising flyer mistake #5: Forgetting There Are Two Sides!

With an advertising flyer, the printing or photocopying is but a small part of the overall expense. The larger expense, in time or money or both, is distribution. So, distribute a two-sided flyer, for twice the opportunity to make a sale! Just make sure your second side doesn't compete with your main message side.

The second side could be used for:

· A comprehensive list of your services

· A map with driving and parking directions

· Customer testimonials

· Relevant tips or advice

· Answers to Frequently Asked Questions

Use the second side to support, expand upon, or enhance the message on the main side.

Advertising flyer mistake #6: One Good Shot!

One-time advertising efforts are seldom effective. It is a rule of thumb among marketing professionals that you need to reach people at least eight times before they really notice you. Your prospective customers need to see the your ads over and over.

So, plan a series of distributions as part of your strategy. I recommend that you plan to hit each household at least eight times with an ad flyer. Mix the message up a bit! Change the color of the paper you use. Change the headline. Keep track of which flyer drives the most business.

If possible, combine your flyers with other localized advertising, so you reach those homes through a variety of media channels. At the very least, combine door-to-door distribution with posting in public areas where allowed. Community centers, schools, stores, and libraries often offer public bulletin boards.

Advertising flyer mistake #7: Flyers Gone Astray!

You should keep two objectives in mind when targeting neighborhoods for your flyer distribution.

· It's much more cost-effective for you to have clients in convenient clusters instead of scattered all over town. Concentrate your ad distribution within and around your existing clusters of clients.

· Reaching the right people within the target area is also critical. An advertising flyer for a landscaper is largely wasted if it's delivered to residents of an apartment building. The added advantage to walking your "territory" house-by-house will be giving you a better understanding for what services or mix of services you should offer.

Promotional flyers are one tool in the small business' marketing arsenal. Learn to use them well and you will create customers while saving yourself time and money.

Michele Schermerhorn calls herself a "Corporate Freedom Fighter" dedicated to freeing cubicle prisoners. She has over 30 years experience in the business world and over 12 years running her own successful online businesses. She is President of Online Business Institute Inc. (http://www.obinstitute.com), authors a marketing blog (http://www.imarketblog.com), and regularly conducts free online seminars. Online Business Institute Inc. exists to "Create Successful Online Business Owners One Person At A Time".


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. September / 25 / 2020

A beginner's guide to diversity, inclusion and representation in advertising - The Drum
A beginner's guide to diversity, inclusion and representation in advertising  The Drum

Reddit Announces Inventory Type Options for Advertising - Search Engine Journal
Reddit Announces Inventory Type Options for Advertising  Search Engine Journal

AdvaMed launches campaign against 'misleading' legal advertising - Mass Device
AdvaMed launches campaign against 'misleading' legal advertising  Mass Device

Integrity and political advertising - - Champion
Integrity and political advertising -  Champion

Brands Will Dedicate $58.6B To eCommerce Advertising - pymnts.com
Brands Will Dedicate $58.6B To eCommerce Advertising  pymnts.com

Technology, Advertising Lead in Sublease Space - GlobeSt.com
Technology, Advertising Lead in Sublease Space  GlobeSt.com

Local ad and PR pros share how the Covid-19 pandemic is changing their strategies - Nashville Business Journal
Local ad and PR pros share how the Covid-19 pandemic is changing their strategies  Nashville Business Journal

SaTT Smart Advertising Token Raises USD 7.1M, Rare Feat in 2020 Lackluster ICO Landscape - GlobeNewswire
SaTT Smart Advertising Token Raises USD 7.1M, Rare Feat in 2020 Lackluster ICO Landscape  GlobeNewswire

Report: Governor's advertising campaign was used to collect Alaskans' info - Anchorage Daily News
Report: Governor's advertising campaign was used to collect Alaskans' info  Anchorage Daily News

Google Antitrust Suit Looms Over Issues of Search Dominance, Advertising - The Wall Street Journal
Google Antitrust Suit Looms Over Issues of Search Dominance, Advertising  The Wall Street Journal

Trump retreats from advertising in key battlefields - The Detroit News
Trump retreats from advertising in key battlefields  The Detroit News

Direct Mail Advertising—2010–2018 - WhatTheyThink
Direct Mail Advertising—2010–2018  WhatTheyThink

Facebook and YouTube accept hate speech audits to keep advertisers happy - CNN
Facebook and YouTube accept hate speech audits to keep advertisers happy  CNN

Largest Pittsburgh-area Advertising Firms - Pittsburgh Business Times - New York Business Journal
Largest Pittsburgh-area Advertising Firms - Pittsburgh Business Times  New York Business Journal

Bigeye, the advertising agency, Announces Key Hires & Promotions - Martechcube
Bigeye, the advertising agency, Announces Key Hires & Promotions  Martechcube

Blockchain in Media, Advertising, and Entertainment Market Scope, Growth Forecast, Comprehensive Analysis 2028 | Top Players: IBM, Microsoft, SAP, Accenture, AWS, Oracle, Digital Currency Group - The Daily Chronicle
Blockchain in Media, Advertising, and Entertainment Market Scope, Growth Forecast, Comprehensive Analysis 2028 | Top Players: IBM, Microsoft, SAP, Accenture, AWS, Oracle, Digital Currency Group  The Daily Chronicle

The Advertising Club Bangalore’s Executive Director Arvind Kumar passes away - Best Media Info
The Advertising Club Bangalore’s Executive Director Arvind Kumar passes away  Best Media Info

Advertising is failing to sell itself to young, diverse talent says IPA - The Drum
Advertising is failing to sell itself to young, diverse talent says IPA  The Drum

Amazon reportedly prevents some device rivals from advertising competing products - CNBC
Amazon reportedly prevents some device rivals from advertising competing products  CNBC

Wendy's to ramp up breakfast advertising - Seeking Alpha
Wendy's to ramp up breakfast advertising  Seeking Alpha

Growth Predicted for Indoor LCD Advertising Players Market, COVID-19 Pandemic puts Existing Projections in Jeopardy – KDMI Report - StreetInsider.com
Growth Predicted for Indoor LCD Advertising Players Market, COVID-19 Pandemic puts Existing Projections in Jeopardy – KDMI Report  StreetInsider.com

Social media deal earns advertisers’ ‘likes’, but not yet all their dollars - Metro US
Social media deal earns advertisers’ ‘likes’, but not yet all their dollars  Metro US

Latest Research Report: Inflight Advertising Market 2020 by Company, Regions, Type and Application, Forecast to 2026 - The Daily Chronicle
Latest Research Report: Inflight Advertising Market 2020 by Company, Regions, Type and Application, Forecast to 2026  The Daily Chronicle

How the Advertising Industry Makes Fossil Fuels Sexy - VICE UK
How the Advertising Industry Makes Fossil Fuels Sexy  VICE UK

The News Media And Advertising: Evolution Of A Zero-Sum Game - Worldcrunch
The News Media And Advertising: Evolution Of A Zero-Sum Game  Worldcrunch

Impact of COVID-19 on Advertising Management Platform Market From 2020-2025: Growth Analysis by Manufacturers like Google, Celtra, Bannerflow, Adobe, etc - The Daily Chronicle
Impact of COVID-19 on Advertising Management Platform Market From 2020-2025: Growth Analysis by Manufacturers like Google, Celtra, Bannerflow, Adobe, etc  The Daily Chronicle

Aisle Rocket Launches Advanced Predictive Analytics for Facebook Advertisers - MarTech Series
Aisle Rocket Launches Advanced Predictive Analytics for Facebook Advertisers  MarTech Series

Brands to spend $59bn on e-commerce advertising in 2020 - Yahoo News
Brands to spend $59bn on e-commerce advertising in 2020  Yahoo News

In-Game Advertising Market Share, Industry Size, Latest Opportunities, Research & Development Analysis 2020-2027 - The Daily Chronicle
In-Game Advertising Market Share, Industry Size, Latest Opportunities, Research & Development Analysis 2020-2027  The Daily Chronicle

Online Advertising Market 2020 Key Enhancement, Share Analysis To 2028 | Amazon, AOL, Baidu, Microsoft, and Twitter, Google, Facebook. - The Daily Chronicle
Online Advertising Market 2020 Key Enhancement, Share Analysis To 2028 | Amazon, AOL, Baidu, Microsoft, and Twitter, Google, Facebook.  The Daily Chronicle

Frameplay Integrates with Magnite for In-Game Advertising - Destination CRM
Frameplay Integrates with Magnite for In-Game Advertising  Destination CRM

Yelp To Add Heat Maps, Keyword Blocking For Advertisers 09/25/2020 - MediaPost Communications
Yelp To Add Heat Maps, Keyword Blocking For Advertisers 09/25/2020  MediaPost Communications

Display Advertising System Market Size, Share & Trends, Competitor Dynamics and Trade Analysis Report, 2026 - The Daily Chronicle
Display Advertising System Market Size, Share & Trends, Competitor Dynamics and Trade Analysis Report, 2026  The Daily Chronicle

Online Advertising Market current and future demand 2026 with top leading players like Amazon, Aol, Baidu, Facebook, Google - Crypto Daily
Online Advertising Market current and future demand 2026 with top leading players like Amazon, Aol, Baidu, Facebook, Google  Crypto Daily

Cross-Channel Advertising Software Market In-Depth Analysis including key players TubeMogul, Marin, Oracle - The Daily Chronicle
Cross-Channel Advertising Software Market In-Depth Analysis including key players TubeMogul, Marin, Oracle  The Daily Chronicle

EU operators cut advertising on IPR-infringing sites - iGaming Business
EU operators cut advertising on IPR-infringing sites  iGaming Business

A Bookshop in the Maldives is Advertising For a 'Barefoot Bookseller' - Time Out
A Bookshop in the Maldives is Advertising For a 'Barefoot Bookseller'  Time Out

Experiential Advertising Agency Services Market Shares, Strategies and Forecasts Worldwide 2020 to 2026 – Impact of Post COVID-19 Spread Analysis | Deutsch,Televerde,Ansira,Antianti,MDC Partners,Ketchum,Leo Burnett,R/GA,Ryzeo,UVIAUS - The Daily Chronicle
Experiential Advertising Agency Services Market Shares, Strategies and Forecasts Worldwide 2020 to 2026 – Impact of Post COVID-19 Spread Analysis | Deutsch,Televerde,Ansira,Antianti,MDC Partners,Ketchum,Leo Burnett,R/GA,Ryzeo,UVIAUS  The Daily Chronicle

Interactive Advertising Market is Booming Worldwide Latest Study Reveal - The Daily Chronicle
Interactive Advertising Market is Booming Worldwide Latest Study Reveal  The Daily Chronicle

Smart Advertising Token SaTT Reveals ProBit as Next Exchange Listing | Press release - Bitcoin News
Smart Advertising Token SaTT Reveals ProBit as Next Exchange Listing | Press release  Bitcoin News

Direct-to-Consumer Pharmaceutical Advertising Market is Booming Worldwide Latest Study Reveal - Crypto Daily
Direct-to-Consumer Pharmaceutical Advertising Market is Booming Worldwide Latest Study Reveal  Crypto Daily

Digital Advertising Management Platform Market Outlook | Development Factors, Latest Opportunities and Forecast 2025 - AlgosOnline
Digital Advertising Management Platform Market Outlook | Development Factors, Latest Opportunities and Forecast 2025  AlgosOnline

Programmatic Advertising Spending Market, Share, Growth, Trends and Forecast To 2027| Adobe, DIGILANT, Kantar Media, Oracle, Oath, SpotXchange, SmartyAds, Simpli.fi, Telaria - Crypto Daily
Programmatic Advertising Spending Market, Share, Growth, Trends and Forecast To 2027| Adobe, DIGILANT, Kantar Media, Oracle, Oath, SpotXchange, SmartyAds, Simpli.fi, Telaria  Crypto Daily

Social Advertising Social Media Market 2020 | Know the Latest COVID19 Impact Analysis And Strategies of Key Players: Facebook, LinkedIn, Google Edition, Twitter, Instagram, etc. | InForGrowth - The Daily Chronicle
Social Advertising Social Media Market 2020 | Know the Latest COVID19 Impact Analysis And Strategies of Key Players: Facebook, LinkedIn, Google Edition, Twitter, Instagram, etc. | InForGrowth  The Daily Chronicle

Advertisers Could Be Held Responsible When Mobile Apps Gain Dangerous Permissions From Consumer Devices 09/25/2020 - MediaPost Communications
Advertisers Could Be Held Responsible When Mobile Apps Gain Dangerous Permissions From Consumer Devices 09/25/2020  MediaPost Communications

Global Programmatic Marketing and Advertising Market 2020 – Industry Demand, Share, Size, Future Trends Plans, Growth Opportunities, Key Players, Application, Demand, Industry Research Report By Regional Forecast To 2026 - The Daily Chronicle
Global Programmatic Marketing and Advertising Market 2020 – Industry Demand, Share, Size, Future Trends Plans, Growth Opportunities, Key Players, Application, Demand, Industry Research Report By Regional Forecast To 2026  The Daily Chronicle

Programmatic Marketing/Advertising Market Segmentation Application, Technology & Market Analysis Research Report To 2025 - The Daily Chronicle
Programmatic Marketing/Advertising Market Segmentation Application, Technology & Market Analysis Research Report To 2025  The Daily Chronicle

Hyland Graphic Design & Advertising Featured in Expertise.com's List of Top 19 Web Developers in Philadelphia - EIN News
Hyland Graphic Design & Advertising Featured in Expertise.com's List of Top 19 Web Developers in Philadelphia  EIN News

Trending Now: Mobile Advertising Market Competitive Analysis, Market Entry Strategy, Pricing Trends, Sustainability Trends And Innovation Trends - Crypto Daily
Trending Now: Mobile Advertising Market Competitive Analysis, Market Entry Strategy, Pricing Trends, Sustainability Trends And Innovation Trends  Crypto Daily

Anne Donahue: Advertising ban on cannabis bill lost in the deal-making - vtdigger.org
Anne Donahue: Advertising ban on cannabis bill lost in the deal-making  vtdigger.org

In-Game Advertising Market COVID-19 Impact Analysis along with Leading Players Motive Interative, RapidFire, Double Fusion, Engage Advertising, Giftgaming, Electronic Arts, Google Adscape Media, Media Spike, Playwire Media - Crypto Daily
In-Game Advertising Market COVID-19 Impact Analysis along with Leading Players Motive Interative, RapidFire, Double Fusion, Engage Advertising, Giftgaming, Electronic Arts, Google Adscape Media, Media Spike, Playwire Media  Crypto Daily

The tallest advertising hoarding in Scotland proudly displaying the Paisley pattern is now complete - Daily Record
The tallest advertising hoarding in Scotland proudly displaying the Paisley pattern is now complete  Daily Record

Hearst faces an age and gender discrimination lawsuit - Business Insider - Business Insider
Hearst faces an age and gender discrimination lawsuit - Business Insider  Business Insider

ADVERTISEMENT FOR BIDS | Legal Announcements - Press of Atlantic City
ADVERTISEMENT FOR BIDS | Legal Announcements  Press of Atlantic City

SEC Proposes Amendments to the Advertising Rules for Registered Funds, BDCs, and ETFs - Lexology
SEC Proposes Amendments to the Advertising Rules for Registered Funds, BDCs, and ETFs  Lexology

Thanks So Very Much To Our ATL Advertisers - Above the Law
Thanks So Very Much To Our ATL Advertisers  Above the Law

NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets - MarTech Series
NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets  MarTech Series

Telstra loses latest advertising legal challenge against Optus - ARNnet
Telstra loses latest advertising legal challenge against Optus  ARNnet

No, Facebook hasn't banned Trump from advertising - PolitiFact
No, Facebook hasn't banned Trump from advertising  PolitiFact

Programmatic Advertising Spending Market: Year 2020 With Top Key Players Like Adobe, DIGILANT, Kantar Media, Oracle, Oath I, SpotXchange, SmartyAds - The Daily Chronicle
Programmatic Advertising Spending Market: Year 2020 With Top Key Players Like Adobe, DIGILANT, Kantar Media, Oracle, Oath I, SpotXchange, SmartyAds  The Daily Chronicle

2020 Is the Year of Tech Advertising - eMarketer
2020 Is the Year of Tech Advertising  eMarketer

Trump Has Lost His Edge In TV Advertising - FiveThirtyEight
Trump Has Lost His Edge In TV Advertising  FiveThirtyEight

Do you need to have advertisements on car wraps? - The Mountaineer
Do you need to have advertisements on car wraps?  The Mountaineer

Illinois asked to spend more ad dollars on Black-owned media - Chicago Tribune
Illinois asked to spend more ad dollars on Black-owned media  Chicago Tribune

TikTok Bans Some Advertisements 09/24/2020 - MediaPost Communications
TikTok Bans Some Advertisements 09/24/2020  MediaPost Communications

Straus News awarded for hyperlocal journalism and innovative advertising - The West Milford Messenger
Straus News awarded for hyperlocal journalism and innovative advertising  The West Milford Messenger

Advertisers Will Spend $58.6 Billion On Ecommerce Ads To Reach Millions Of Consumers 09/24/2020 - MediaPost Communications
Advertisers Will Spend $58.6 Billion On Ecommerce Ads To Reach Millions Of Consumers 09/24/2020  MediaPost Communications

Apples's IDFA Change Could Drive CTV Advertising, MMA's Greg Stuart - BeetTV
Apples's IDFA Change Could Drive CTV Advertising, MMA's Greg Stuart  BeetTV

Smart Advertising Market 2020-2025 | Comprehensive Study COVID19 Impact Analysis | Worldwide Key Players: Lamar, Advertising, Company, OUTFRONT, etc. - The Daily Chronicle
Smart Advertising Market 2020-2025 | Comprehensive Study COVID19 Impact Analysis | Worldwide Key Players: Lamar, Advertising, Company, OUTFRONT, etc.  The Daily Chronicle

CFPB Announces Eighth Consent Order for False and Misleading Mortgage Advertising of VA-Guaranteed Mortgages - JD Supra
CFPB Announces Eighth Consent Order for False and Misleading Mortgage Advertising of VA-Guaranteed Mortgages  JD Supra

Impact Of COVID-19 On Programmatic Marketing or Advertising Market 2020 Industry Challenges, Business Overview And Forecast Research Study 2026 - The Daily Chronicle
Impact Of COVID-19 On Programmatic Marketing or Advertising Market 2020 Industry Challenges, Business Overview And Forecast Research Study 2026  The Daily Chronicle

IBM On Apple, IDFA, Google, Privacy, Advertising ... And AI - Forbes
IBM On Apple, IDFA, Google, Privacy, Advertising ... And AI  Forbes

Mobile Advertising Market Valves Market 2020 Industry Future, Strategies, Research Report By Foresight To 2027: Google, Facebook, Yahoo, Pandora, Twitter, etc - The Daily Chronicle
Mobile Advertising Market Valves Market 2020 Industry Future, Strategies, Research Report By Foresight To 2027: Google, Facebook, Yahoo, Pandora, Twitter, etc  The Daily Chronicle

What Can Advertisers Expect This COVID Christmas? - AdExchanger
What Can Advertisers Expect This COVID Christmas?  AdExchanger

Adlucent's Lift Mentality Technology Measures Advertising ROI - MarTech Series
Adlucent's Lift Mentality Technology Measures Advertising ROI  MarTech Series

For the advertising industry, the pandemic means opportunity. - The New York Times
For the advertising industry, the pandemic means opportunity.  The New York Times

Procter & Gamble is leaving the TV upfronts to do more direct deals with TV networks - Business Insider - Business Insider
Procter & Gamble is leaving the TV upfronts to do more direct deals with TV networks - Business Insider  Business Insider

Upcoming FTC Workshop to Address Advertising and Data Security - JD Supra
Upcoming FTC Workshop to Address Advertising and Data Security  JD Supra

The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments - Science Advances
The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments  Science Advances

Attorney General: Myrtle Beach tourism advertising money can't be used for beautification project - Myhorrynews
Attorney General: Myrtle Beach tourism advertising money can't be used for beautification project  Myhorrynews

Gov't to pay Shs 85m for canceled vehicle advertising contract - The Observer
Gov't to pay Shs 85m for canceled vehicle advertising contract  The Observer

Critiquing the campaigns’ ad nauseam advertisements - KTAR.com
Critiquing the campaigns’ ad nauseam advertisements  KTAR.com

Republican U.S. House campaign arm cancels $2 million in Houston-area advertising - KPRC Click2Houston
Republican U.S. House campaign arm cancels $2 million in Houston-area advertising  KPRC Click2Houston

Biden vs Trump advertising strategy in battleground states - CNN
Biden vs Trump advertising strategy in battleground states  CNN

Republican worries rise as Trump campaign pulls back from television advertising - The Washington Post
Republican worries rise as Trump campaign pulls back from television advertising  The Washington Post

Car-wrap advertising — yay or nay for agents? - Inman
Car-wrap advertising — yay or nay for agents?  Inman

AT&T considers cellphone plans subsidized by advertising - Fox Business
AT&T considers cellphone plans subsidized by advertising  Fox Business

NFL Season Arrives To Help TV Advertising Get Back In The Game - Deadline
NFL Season Arrives To Help TV Advertising Get Back In The Game  Deadline

INTEREST-BASED ADVERTISING NOTICE | Site | kctv5.com - KCTV Kansas City
INTEREST-BASED ADVERTISING NOTICE | Site | kctv5.com  KCTV Kansas City

Fashion Advertisers Rediscover Black Models - The New York Times
Fashion Advertisers Rediscover Black Models  The New York Times

AT&T plan for advertising subsidized cellphones hits Senate roadblock - Fox Business
AT&T plan for advertising subsidized cellphones hits Senate roadblock  Fox Business

Facebook tries to head off election turmoil, angering both Trump and Democrats - The Washington Post
Facebook tries to head off election turmoil, angering both Trump and Democrats  The Washington Post

Trump goes mostly dark in TV advertising fight with Biden - The Associated Press
Trump goes mostly dark in TV advertising fight with Biden  The Associated Press

Georgia accuses stem cell clinic of false advertising - Atlanta Journal Constitution
Georgia accuses stem cell clinic of false advertising  Atlanta Journal Constitution

Apple’s move to make advertising harder on iOS 14 is part of a trend - The Verge
Apple’s move to make advertising harder on iOS 14 is part of a trend  The Verge

MidWeek Should Have Labeled Amemiya Story An Advertisement - Honolulu Civil Beat
MidWeek Should Have Labeled Amemiya Story An Advertisement  Honolulu Civil Beat

Google's advertisers will take the hit from UK digital service tax - The Guardian
Google's advertisers will take the hit from UK digital service tax  The Guardian

TikTok can help Walmart take on Amazon, Facebook, and Google - Fast Company
TikTok can help Walmart take on Amazon, Facebook, and Google  Fast Company

Advertisers Must Take The Lead In The Next Privacy Sandbox - AdExchanger
Advertisers Must Take The Lead In The Next Privacy Sandbox  AdExchanger

Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season - The Wall Street Journal
Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season  The Wall Street Journal

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