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        Is there anything new under the sun? Here's how to find out if your bright idea is unique.


 "There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.


 However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.


 Yet, with over 3000 utility patents being issued each week in the United States, that can seem like a daunting if not downright impossible task.


 So, what can the inventor do to get the information - and assurance - he needs to proceed with his work?


 The first thing to do is conduct a preliminary search of patents at the U.S. Patent and Trademark Office Public Patent Search Room, which contains U.S. patents arranged according to the U.S. Patent Classification System of over 460 classes and over 136,000 subclasses. The Patent Search Room, located in Arlington, Virginia, is open to the public from 8 AM to 8 PM, Monday to Friday, except on federal holidays.


 If you don't live near Arlington, you don't need to make travel reservations. Instead, you can access the searchable database containing patent information for all U.S. patents granted since 1976 and all patent application publications (first published in March 2001), on the USPTO web site at http://www.uspto.gov/go/pats.


 Inventors can also perform a  preliminary search of patents at one of the Patent and Trademark Depository Libraries (PTDLs) established throughout the United States. These libraries have copies of patents in microfilm and/or optical disc format arranged in numerical order. They have classification search tools, automated search aids, and photocopy facilities available to the public. For information on your nearest PTDL, you may visit the PTDL web site at http://www.uspto.gov/go/ptdl.


 Another option is to use specialized software like Patent Hunter?, a program which is designed to simplify the search process and to allow you to conduct a more complete search. For information about Patent Hunter, go to www.patenthunter.com.


 You can also have a patent attorney or agent conduct a complete search for you. If you do not yet know a patent attorney or agent and would like to retain one, there are several ways to do so.


 If you are a member of an inventors' organization, networking with other inventors to learn which attorneys in your area get rave reviews can be one of the easiest and most effective ways to find good counsel. And, if you don't find using the Yellow Pages appealing, you might also want to contact your state the law association for a list of attorneys practicing IP law. Finally, if you choose to conduct an internet search, you will want to check out the USPTO listing of registered patent attorneys and agents by going to http://www.uspto.gov/do/oed,.


 Whatever method you use to verify that your invention is unique and hasn't been patented, acting early in the invention process can save you significant time and money. Or, if you discover someone already holds the patent, reviewing their design may inspire your creativity and lead you to add some "bells and whistles" that takes the idea to the "next level" and allows you to secure a patent on a superior product.


© 2004. All rights reserved. Impact Coaching International? You may copy or distribute this article free of charge as long as it is kept intact and sent in its entirety including copyright notice and full information about contacting the author, Rosemary Hauschild.

Rosemary Hauschild is a business coach serving creative individuals developing intellectual property. Impact Coaching International? offers a year-long program showing creative individuals how to protect, promote and profit from their innovative ideas in less time and with more profits. This coaching program is delivered through quarterly workshops, teleconference calls, web casts, fax and email. Individual coaching services are also available. To learn more about how to protect and promote your intellectual property, you are invited to subscribe to the free e-zine, Creations Of The Mind?, by sending an email to impactcoaching@msn.com with the following phrase in the subject line of your e-mail: subscribe creations list.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. November / 14 / 2018

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The State Of Advertising Has Never Been Worse - Forbes

Forbes

The State Of Advertising Has Never Been Worse
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Advertisers push steady budget cuts, challenge fees, and force account reviews to drive down the rising cost of marketing due to the expansion of touchpoints, and the price inflation of media, content, data, and technologies. This puts pressure on ...


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Capital Press

Foreign guestworker advertising rule may change
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Currently, employers seeking DOL certification to hire H-2A or H-2B workers must publish two print advertisements for domestic workers in a newspaper of general circulation in the area of intended employment. Lack of response can be cited as need for ...


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The 30 Under 30 Rewriting The Rules Of Marketing And Advertising 2019
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But it taught serial entrepreneur Nadia Masri how to run a business, key prep for launching Perksy, a company that's exploded onto the marketing and advertising scene and boasts lucrative engagements with some of the world's most innovative brands ...


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Justice Department Demands Major TV Broadcasters Stop Sharing Advertising Data
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A complaint filed contemporaneously by the DOJ's antitrust division claimed the companies have been sharing "competitively sensitive information" about advertising costs. "Broadcast television 'spot' advertising, which typically comprises the majority ...

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Brands Now Spend Nearly Two Thirds of Digital Advertising on Mobile, IAB Says - Wall Street Journal

Wall Street Journal

Brands Now Spend Nearly Two Thirds of Digital Advertising on Mobile, IAB Says
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Marketers are spending more than ever on digital advertising, spurred by the growth of mobile device usage, online shopping, video viewership and expanding audiences for music and podcasts. Spending on digital advertising in the U.S. during the first ...
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US senators ask FTC to tackle rampant advertising in kids' apps for iPhone & other platforms - AppleInsider

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US senators ask FTC to tackle rampant advertising in kids' apps for iPhone & other platforms
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"The FTC has a statutory obligation to protect consumers from unfair and deceptive advertising practices. That responsibility is all the more urgent when the potential victims of such practices are children," the letter says, authored by Senators Ed ...
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DOJ Concludes Investigation of Production Practices at Several Advertising Agencies - Wall Street Journal

Wall Street Journal

DOJ Concludes Investigation of Production Practices at Several Advertising Agencies
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The Justice Department in 2016 launched an investigation into whether advertising agencies manipulated the bidding process for production and post-production work by persuading independent companies to raise their prices to drive more business to their ...
The world's biggest advertising holding companies have been cleared after a 2-year DOJ investigation into their ...CT Post

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Advertising news today: Vice Media and marketers, Amazon vs ... - Business Insider

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Advertising news today: Vice Media and marketers, Amazon vs ...
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Everything that you need to know in advertising today, from marketers' reactions to Vice Media to Amazon's competition with Roku in streaming video.

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Tuesday Wake-Up Call: The return of Trumpy Bear. Plus, why Big Pharma advertisers love 'The Big Bang Theory' - AdAge.com

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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Note: Ad Age Next, our conference on the future of marketing and tech, starts today at noon in New York and continues Wednesday. Hope to see you ...


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