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The Skinny on Billboards


Several years back the billboard people put a big picture of "Sharlene Wells, Miss America" on billboards all over town. She was everywhere. The clever use of the girl had two purposes; the first was to cover up all the unsold boards. The second was to show the effectiveness of billboard advertising.

Surveys were conducted before and after the one month showing of Sharlene's pretty mug. Before, only 1.5% of people surveyed could recall her name when asked "Who is Miss America". After, the number jumped to an amazing 12%.

The billboard people pointed to this example as proof of the power of outdoor advertising. It gave them the open door to pitch hundreds of potential new customers.

If you bought 50 billboards in your town and used the Miss America approach, people would surely know your name, too.

Here's the skinny on outdoor advertising; billboards.

You MUST Plan Ahead First, outdoor is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers. You must plan ahead. Lead time is not short when using outdoor. The best use of boards is for image building and brand awareness. They are not cost effective for one time only sales or non-repeating special events. Billboards are image builders. Using billboards is akin to TV, it can mean you have "arrived" as a formidable business.

Most are sold for a minimum of one month. You pay twice. First for the board location and second for the media used to put your ad on the board, paint, paper or plastic.

Paints Painted billboards are the oldest form of outdoor advertising. They are painted with special outdoor paint that is weather resistant. Some outdoor paints are specially formulated to resist fading. Painted billboards are also known as "painted bulletins" but most commonly as "paints".

Papers Poster Boards may be the best known. We have all seen the billboard guy hanging off the ladder with the swirling wallpaper-like panels being pushed into place with the big glue broom.

Poster Boards are printed on 8 to 30 sheets of heavy paper, depending on the size. Posters with 8 sheets (6 x 12 feet) are called juniors. Regular boards use 30 sheets and make a 12 x 25 foot sign, counting the heavy metal frame. They are called 30-sheets.

Some old timers refer to poster boards as "papers" and "paper bulletins". Papers look good for about a month, depending on the weather. Nothing looks worse than an old paper board, unattended for long periods where the wind and weather has ripped and torn the panels torn away revealing layers of old signs.

Plastic All the rage now is the use of vinyl on boards. This allows for better color, longer life and very fine graphics. If vinyl boards had been available when they did the Miss America test, people would still be in love with the lady on the board.

Vinyls are printed with a special printer, not unlike your computer printer. Once sprayed with the ultra-violet finish coat, vinyls can last for years. Vinyls are easy to spot. They look brighter and better than traditional paper boards, Wind has a tendency to get under them can make them ripple, as they are normally not glued to the surface, but attached at the edges. These are called "flex vinyls" and can be moved from board to board without damage. Some vinyls are slipped over old paper boards like a sack and you can see the outline of the paper board's metal boarder under the vinyl.

Bulletins are the giant boards you often see along Interstates. They can be as big as 20 x 60 feet or as small as 10 1/2 x 36 feet. Many of these large boards are supported by one huge metal pipe in the middle. Rotary bulletins are the same as bulletins but are moved every 60 days (hence the term rotary).Some bulletins are painted, most use plastic.

Showings Boards have ratings like TV shows, called Gross Rating Points (GRP). Each board has a traffic count, and when divided by the population, the result is a GRP. Billboard sales are usually made in GRPs. Meaning you buy a 25 showing or a 50 or 75 or 100 showing. A 25 showing would mean that at least 25% of the population would see one of your boards at least once a day. A 25 showing could take one board, three or many, depending on the traffic count and the population. It is possible to buy only one board, but not cost effective. After you decide to use outdoor, you have to pay for printing the paper or vinyls and they usually come in units of 10.

The best goal is to get a 100 showing. Studies have shown that in a 100 showing, advertisers can reach 88% of the adults 28 times a month. In a 50 showing, advertisers can reach 83% of adults 15 times a month.

Cost For example, a recent 50 showing in Salt lake City included 84 boards and cost $22,512 for one month (the 1- Month Rate). Buying that many boards brought the cost per board to under $275. Don't expect a rate this low for smaller markets or a one or two board buy. In most cities the average billboard costs $400 to $600 a month.

Some board locations are stacked. Opinions vary as to whether top or bottom position is better. Some boards are "tri-vision" mechanically turning small panels to reveal 3 different ads every 30 seconds.

There are other forms of outdoor. The giant single pole super boards along the Interstates are best used for spur of the moment sales "next exit" and "clean restrooms".

Small 4x8 painted boards stuck on a post in a farmer's yard must be fixed and redone by you regularly. Let it sag or fall over just once and you image can go with it.

Here are BIG Mike's Tips for Better Billboard Advertising.

+ Buy at least a 50 showing and do it every other

month. Many times if the board is not sold after

your time runs out,it will remain up for free

until

replaced.

+ Be sure some if not most are lighted locations.

+ Choose stand alone rather than stacked

if you have a choice.

+ Don't let the board salesperson select

the locations for you.

+ Buy vinyls instead of paper or paint and bleed

the graphic off the edge (so it wraps around the

back of the board). Makes you ad look even

bigger

+ Keep the concept short and clever. Offer a

solution to their problem, entice them with

something new. Avoid same ol' same ol'.

+ Use the rule of never more than 8 words and one

picture. Remember, most readers will be zooming

by in a car or truck.

+ Don't put your picture on the board. Remember

the cardinal rule of sales. It's not all about

YOU,it's all about THEM.

+ Make outdoor a budget item and plan in advance.

Spend most of your time working on the concept

and

design, 'cause once it's up there, it can't be

changed and will been seen by everybody.

Final Thought FYI - Miss America 2004 is Ericka Dunlap.

For more about advertising, get my article "What the Newspaper Won't Tell You" MailTo:NewspaperAds@BigIdeasgroup.com

©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. July / 08 / 2020

Facebook frustrates advertising boycott leaders with lack of concessions - Fox Business
  1. Facebook frustrates advertising boycott leaders with lack of concessions  Fox Business
  2. Facebook met with civil rights groups after hundreds of companies joined ad boycott  The Washington Post
  3. Facebook prepares to dig in as advertising boycott continues  NBC News
  4. Organizers of Facebook Advertising Boycott Call Meeting with Zuckerberg a ‘Disappointment’  National Review
  5. Big Advertisers Still Fund Hate And Disinformation Outside Of Facebook  Forbes
  6. View Full Coverage on Google News

TV Advertising Shows Signs of Rebound, Finds SMI - TV Technology
TV Advertising Shows Signs of Rebound, Finds SMI  TV Technology

Advertising Perfect Storm - Radio Ink
Advertising Perfect Storm  Radio Ink

Advertising blitz over Illinois progressive tax vote kicks off with Pritzker donation - WLS-TV
Advertising blitz over Illinois progressive tax vote kicks off with Pritzker donation  WLS-TV

DC Proposal to Include Advertising in Sales Tax Won't Work as Advertised - Tax Foundation
DC Proposal to Include Advertising in Sales Tax Won't Work as Advertised  Tax Foundation

Global Outdoor Advertising Industry - Yahoo Finance
Global Outdoor Advertising Industry  Yahoo Finance

Mercatus Partners with CitrusAd to Launch Mercatus Digital Advertising to Help Grocery Retailers Earn a Larger Share of Online Revenue - Yahoo Finance
Mercatus Partners with CitrusAd to Launch Mercatus Digital Advertising to Help Grocery Retailers Earn a Larger Share of Online Revenue  Yahoo Finance

Viamedia Expands Advertising Partnership With MetroNet - Business Wire
Viamedia Expands Advertising Partnership With MetroNet  Business Wire

Verizon CEO explains why the company paused advertising on Facebook - CNBC
Verizon CEO explains why the company paused advertising on Facebook  CNBC

The New Advertising Zeitgeist - Google‘s US Ad Revenue To Decline - Forbes
The New Advertising Zeitgeist - Google‘s US Ad Revenue To Decline  Forbes

Why can't the best brand advertising be radio advertising? - The Drum
Why can't the best brand advertising be radio advertising?  The Drum

Visitors Bureau suspends... - Islands' Sounder
Visitors Bureau suspends...  Islands' Sounder

What do digital commerce advertising management platforms offer? - MarTech Today
What do digital commerce advertising management platforms offer?  MarTech Today

springbig Integrates Direct-to-Consumer Brand Advertising Platform With Lucid Green - Yahoo Finance
springbig Integrates Direct-to-Consumer Brand Advertising Platform With Lucid Green  Yahoo Finance

Digital Advertising Download Webinar presented by Score! - HamletHub
Digital Advertising Download Webinar presented by Score!  HamletHub

Online Advertising Market: Year 2020-2027 By World With Top Key Players Like Google, Adobe, Amazon.com, Baidu, Facebook, IAC, LinkedIn , Microsoft - Apsters News
Online Advertising Market: Year 2020-2027 By World With Top Key Players Like Google, Adobe, Amazon.com, Baidu, Facebook, IAC, LinkedIn , Microsoft  Apsters News

Verizon's Decision To Halt Facebook Advertising Was Not Political, Says CEO - Benzinga
Verizon's Decision To Halt Facebook Advertising Was Not Political, Says CEO  Benzinga

Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them. - CNN
Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them.  CNN

Facebook Advertisers Boycott, Demand Changes - Voice of America
Facebook Advertisers Boycott, Demand Changes  Voice of America

Touchless Edge Technology is Shaping Retail & Advertising Engagement - MarketScale
Touchless Edge Technology is Shaping Retail & Advertising Engagement  MarketScale

Q&A with Verizon CEO Hans Vestberg on 5G, Facebook advertising, coronavirus and dealmaking - CNBC
Q&A with Verizon CEO Hans Vestberg on 5G, Facebook advertising, coronavirus and dealmaking  CNBC

5 Lessons on Success from the Life of a Legendary Advertising Photographer - Fstoppers
5 Lessons on Success from the Life of a Legendary Advertising Photographer  Fstoppers

Newspaper Publishers See Drop in Advertising Revenues as a Result of COVID-19 - GlobeNewswire
Newspaper Publishers See Drop in Advertising Revenues as a Result of COVID-19  GlobeNewswire

Advertisers must tackle racist choices in casting | WARC - Warc
Advertisers must tackle racist choices in casting | WARC  Warc

ANALYSIS: Better times ahead for advertising but no dancing in the street yet - AdNews
ANALYSIS: Better times ahead for advertising but no dancing in the street yet  AdNews

Fiksu DSP Launches BidMind, a CTV Advertising Platform - MarTech Series
Fiksu DSP Launches BidMind, a CTV Advertising Platform  MarTech Series

The Revitalization Of Print Advertising - Forbes
The Revitalization Of Print Advertising  Forbes

Disney+ Spends $8.2 Million In 'Hamilton' National TV Advertising, App Downloads Surge 07/07/2020 - MediaPost Communications
Disney+ Spends $8.2 Million In 'Hamilton' National TV Advertising, App Downloads Surge 07/07/2020  MediaPost Communications

The CEO of a major advertising trade group says the Facebook boycott is a turning point - CNBC
The CEO of a major advertising trade group says the Facebook boycott is a turning point  CNBC

CACVB pauses social media advertising - - CBS19 News
CACVB pauses social media advertising -  CBS19 News

The rift over #Gift: ASA decision on influencer marketing sets high expectations for advertisers and influencers - JD Supra
The rift over #Gift: ASA decision on influencer marketing sets high expectations for advertisers and influencers  JD Supra

San Juan Visitors Bureau suspending regional advertising - SanJuanIslander.com
San Juan Visitors Bureau suspending regional advertising  SanJuanIslander.com

Microsoft And Sony Are Suspending Facebook Advertising, But It’s Less Noble Than It Sounds - Forbes
Microsoft And Sony Are Suspending Facebook Advertising, But It’s Less Noble Than It Sounds  Forbes

'Transgender Craze Seducing Our Daughters': Amazon Blocks Publisher From Advertising Book on Trans Trend - CBN News
'Transgender Craze Seducing Our Daughters': Amazon Blocks Publisher From Advertising Book on Trans Trend  CBN News

'We'd advise clients to advertise': London Advertising is promoting itself out of lockdown - The Drum
'We'd advise clients to advertise': London Advertising is promoting itself out of lockdown  The Drum

Tencent vs. Chili Sauce Lao Gan Ma: A $2.3M Esports Advertising Dispute - TEO - The Esports Observer
Tencent vs. Chili Sauce Lao Gan Ma: A $2.3M Esports Advertising Dispute  TEO - The Esports Observer

LEGAL ADVERTISING - The Lincoln County News
LEGAL ADVERTISING  The Lincoln County News

Business Germany's online casinos set TV advertising limits - CalvinAyre.com
Business Germany's online casinos set TV advertising limits  CalvinAyre.com

As Facebook Boycott Grows, Advertisers Grapple With Race - The New York Times
As Facebook Boycott Grows, Advertisers Grapple With Race  The New York Times

Can retargeted advertising campaigns be done under service provider agreements? - Lexology
Can retargeted advertising campaigns be done under service provider agreements?  Lexology

Social Advertising & Social Media Market Demand & SWOT Analysis By 2028: Key Players Facebook, LinkedIn, Google Edition, Twitter, Instagram, Snapchat, WeiBo, Tencent, LINE, Kakao Talk, MoMo, Microsoft - Cole of Duty
Social Advertising & Social Media Market Demand & SWOT Analysis By 2028: Key Players Facebook, LinkedIn, Google Edition, Twitter, Instagram, Snapchat, WeiBo, Tencent, LINE, Kakao Talk, MoMo, Microsoft  Cole of Duty

The advertising business is becoming less cyclical—and more concentrated - The Economist
The advertising business is becoming less cyclical—and more concentrated  The Economist

What's Next For Advertising On iPhones? - B&T
What's Next For Advertising On iPhones?  B&T

Citing racist, hateful online content, Quebec City suspends Facebook advertising - Montreal Gazette
Citing racist, hateful online content, Quebec City suspends Facebook advertising  Montreal Gazette

Media Groups Join Forces with Google to Bolster Local News Advertising - Associations Now
Media Groups Join Forces with Google to Bolster Local News Advertising  Associations Now

EBGA advertising code welcomed by major European media association - AffiliateINSIDER
EBGA advertising code welcomed by major European media association  AffiliateINSIDER

Facebook to Meet With Boycotting Advertisers Over Hate Speech - NBC10 Boston
Facebook to Meet With Boycotting Advertisers Over Hate Speech  NBC10 Boston

Ad Boycott of Facebook Keeps Growing - The New York Times
Ad Boycott of Facebook Keeps Growing  The New York Times

Facebook just lost one of the biggest advertisers in the world for the rest of 2020 - NBC News
Facebook just lost one of the biggest advertisers in the world for the rest of 2020  NBC News

Advertising Club Madras to hold second edition of E-Gyan series discussion on July 10 - The Hindu
Advertising Club Madras to hold second edition of E-Gyan series discussion on July 10  The Hindu

Metasearch still “winning formula” for hotel bookings, but display advertising is catching on - Web In Travel
Metasearch still “winning formula” for hotel bookings, but display advertising is catching on  Web In Travel

‘Morally Impossible’: Some Advertisers Take a Timeout From Facebook - The New York Times
‘Morally Impossible’: Some Advertisers Take a Timeout From Facebook  The New York Times

Coca-Cola pauses advertising on all social media platforms globally - CNBC
Coca-Cola pauses advertising on all social media platforms globally  CNBC

Shein apologises for advertising Islamic prayer mats as Greek “frilled carpets” - The Independent
Shein apologises for advertising Islamic prayer mats as Greek “frilled carpets”  The Independent

IAB US 2020 Digital Video Advertising Spend Report: Putting COVID in Context - IAB
IAB US 2020 Digital Video Advertising Spend Report: Putting COVID in Context  IAB

Social Advertising & Social Media Market Growth By Manufacturers, Type And Application, Forecast To 2026 - 3rd Watch News
Social Advertising & Social Media Market Growth By Manufacturers, Type And Application, Forecast To 2026  3rd Watch News

Verizon is pulling advertising from Facebook and Instagram - CNBC
Verizon is pulling advertising from Facebook and Instagram  CNBC

Big Data Pharmaceutical Advertising Market Analysis 2020 | COVID-19 Impact With Top Growing Companies- Oracle, Tata Consultancy Services Limited, Statistical Analysis Aystem, TAKE Solutions Ltd - 3rd Watch News
Big Data Pharmaceutical Advertising Market Analysis 2020 | COVID-19 Impact With Top Growing Companies- Oracle, Tata Consultancy Services Limited, Statistical Analysis Aystem, TAKE Solutions Ltd  3rd Watch News

Bicycle Company’s TV Ad Pulled By French Advertising Regulator For ‘Discrediting Automobile Sector’ - Forbes
Bicycle Company’s TV Ad Pulled By French Advertising Regulator For ‘Discrediting Automobile Sector’  Forbes

Digital Advertising Management Platform Market Outlook: 2020 the Year on a Positive Note | Google, Adobe, Adform - 3rd Watch News
Digital Advertising Management Platform Market Outlook: 2020 the Year on a Positive Note | Google, Adobe, Adform  3rd Watch News

Here are the major brands that have pulled ads from Facebook - MarketWatch
Here are the major brands that have pulled ads from Facebook  MarketWatch

Media undersold itself, is overdependent on advertising: Uday Shankar - Livemint
Media undersold itself, is overdependent on advertising: Uday Shankar  Livemint

Where is the creative, effective advertising for face masks? - The Irish Times
Where is the creative, effective advertising for face masks?  The Irish Times

The power of a Private Sector/NGO partnership: How mobile advertising company Promobile and GOAL have reached 2.3 million vulnerable people in Zimbabwe with vital COVID-19 messaging - Zimbabwe - ReliefWeb
The power of a Private Sector/NGO partnership: How mobile advertising company Promobile and GOAL have reached 2.3 million vulnerable people in Zimbabwe with vital COVID-19 messaging - Zimbabwe  ReliefWeb

Good-Loop, An Ethical Advertising Platform That Allows Brands To Spend Media Dollars And Do Good At The Same Time Launches In The United States - Forbes
Good-Loop, An Ethical Advertising Platform That Allows Brands To Spend Media Dollars And Do Good At The Same Time Launches In The United States  Forbes

Quebec City pulls advertising from Facebook until further notice - Globalnews.ca
Quebec City pulls advertising from Facebook until further notice  Globalnews.ca

New study: Digital Advertising Platforms Market 2020 expected to grow at high CAGR and forecast to 2025 | COVID-19 impact analysis report - 3rd Watch News
New study: Digital Advertising Platforms Market 2020 expected to grow at high CAGR and forecast to 2025 | COVID-19 impact analysis report  3rd Watch News

Advertise With Us - WBKO
Advertise With Us  WBKO

Digital Display Advertising Market Growth By Manufacturers, Type And Application, Forecast To 2026 - 3rd Watch News
Digital Display Advertising Market Growth By Manufacturers, Type And Application, Forecast To 2026  3rd Watch News

Booker and McGrath Intensify Advertising Blitz in Kentucky - The New York Times
Booker and McGrath Intensify Advertising Blitz in Kentucky  The New York Times

Corona Impact on Online Display Advertising Platforms Market Size, Share, Industry Trends, Growth Insight, Share, Competitive Analysis, Statistics, Regional, And Industry Forecast | FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE - 3rd Watch News
Corona Impact on Online Display Advertising Platforms Market Size, Share, Industry Trends, Growth Insight, Share, Competitive Analysis, Statistics, Regional, And Industry Forecast | FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE  3rd Watch News

Trending News:: Corona Impact on Programmatic Display Advertising Platform Market Size, Share, Trends and Forecast by Region to 2026 | FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE - 3rd Watch News
Trending News:: Corona Impact on Programmatic Display Advertising Platform Market Size, Share, Trends and Forecast by Region to 2026 | FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE  3rd Watch News

Social Media Advertising Market Growth By Manufacturers, Type And Application, Forecast To 2026 - 3rd Watch News
Social Media Advertising Market Growth By Manufacturers, Type And Application, Forecast To 2026  3rd Watch News

Internet Advertising Market to Witness Increased Online Spending & Budgeting for Video Advertisement Production: Radiant Insights - MarTech Series
Internet Advertising Market to Witness Increased Online Spending & Budgeting for Video Advertisement Production: Radiant Insights  MarTech Series

NAACP and others call for advertisers to boycott Facebook - Vox.com
NAACP and others call for advertisers to boycott Facebook  Vox.com

Ministers need to fix broken online advertising market - The Times
Ministers need to fix broken online advertising market  The Times

What’s Digital Commerce Advertising and what tools can help? - MarTech Today
What’s Digital Commerce Advertising and what tools can help?  MarTech Today

Global Programmatic Display Advertising Platform Market 2020 by Manufacturers, Countries, Type and Application, Forecast to 2025 - 3rd Watch News
Global Programmatic Display Advertising Platform Market 2020 by Manufacturers, Countries, Type and Application, Forecast to 2025  3rd Watch News

AI Makes A Splash In Advertising - Forbes
AI Makes A Splash In Advertising  Forbes

The North Face is the biggest brand yet to join Facebook ad boycott - CNN
The North Face is the biggest brand yet to join Facebook ad boycott  CNN

Visualizing the COVID-19 Impact on Advertising Spend - Visual Capitalist
Visualizing the COVID-19 Impact on Advertising Spend  Visual Capitalist

Facebook’s Tensions With Advertisers Predate the Boycott - The Wall Street Journal
Facebook’s Tensions With Advertisers Predate the Boycott  The Wall Street Journal

EU Advertisers Criticize New App Tracking Privacy Controls in iOS 14 - MacRumors
EU Advertisers Criticize New App Tracking Privacy Controls in iOS 14  MacRumors

Apple's privacy changes represent 'tectonic shift' for digital ad industry - AdAge.com
Apple's privacy changes represent 'tectonic shift' for digital ad industry  AdAge.com

Fox News Host Tucker Carlson Loses More Advertisers - The New York Times
Fox News Host Tucker Carlson Loses More Advertisers  The New York Times

Gary Vaynerchuk: Most advertisers don't know what they want Facebook to do about hate speech - Yahoo Finance
Gary Vaynerchuk: Most advertisers don't know what they want Facebook to do about hate speech  Yahoo Finance

Six lessons from David Ogilvy that advertisers should remember today - AdAge.com
Six lessons from David Ogilvy that advertisers should remember today  AdAge.com

As brand advertising budgets get pinched, publishers pivot to cater to direct response - Digiday
As brand advertising budgets get pinched, publishers pivot to cater to direct response  Digiday

Facebook Market Value Plummets $56 Billion as Advertisers Flee Platform - Newsweek
Facebook Market Value Plummets $56 Billion as Advertisers Flee Platform  Newsweek

Advertisers Are Fleeing Tucker Carlson. Fox News Viewers Have Stayed. - The New York Times
Advertisers Are Fleeing Tucker Carlson. Fox News Viewers Have Stayed.  The New York Times

A Former Google Executive Takes Aim at His Old Company With a Start-Up - The New York Times
A Former Google Executive Takes Aim at His Old Company With a Start-Up  The New York Times

Advertisers eye in-game ads as audiences swell in lockdown - Digiday
Advertisers eye in-game ads as audiences swell in lockdown  Digiday

Tucker Carlson’s Fox News Show Loses Disney & Other Advertisers Over George Floyd Killing & Black Lives Matter POV - Deadline
Tucker Carlson’s Fox News Show Loses Disney & Other Advertisers Over George Floyd Killing & Black Lives Matter POV  Deadline

Now You Can Opt Out of Seeing Political Ads on Facebook - The New York Times
Now You Can Opt Out of Seeing Political Ads on Facebook  The New York Times

Facebook under pressure as advertisers pause campaigns - CNN
Facebook under pressure as advertisers pause campaigns  CNN

Third of top brands likely to suspend social media spending, survey finds - Financial Times
Third of top brands likely to suspend social media spending, survey finds  Financial Times

Instagram Will Enable New Advertisers to Create Ads Without Linking to a Facebook Page - Social Media Today
Instagram Will Enable New Advertisers to Create Ads Without Linking to a Facebook Page  Social Media Today

PSVR Patent Filed For Advertisements Displayed Within The Headset - IGN
PSVR Patent Filed For Advertisements Displayed Within The Headset  IGN

Influential group of MPs calls for total ban on gambling advertising - The Guardian
Influential group of MPs calls for total ban on gambling advertising  The Guardian

Six Flags Darien Lake pulling all paid advertisements - WHEC
Six Flags Darien Lake pulling all paid advertisements  WHEC

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