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Hit Them With Benefits


More about advertising from BIG Mike McDaniel

It makes no difference what media you use to advertise, the rules are the same. Benefits, benefits, benefits.

Advertise benefits and your advertising will be a success. Take a poll, they don't care about car dealers, banks or tire stores. All they care about is "What's in it for me?".

The fact that your dealership has been number one in the mid-region for 3 straight years is not advertising - it is bragging!

Explain what you have done for others. Tell what you can do for them. Remember the rule - it is always about them - not about you! Look at the advertising around you. Egads! Most of it is about the advertiser. Especially that 20 foot mug shot of the car dealer on the billboard.

Think benefits and you have a leg up on advertising that works, rather than advertising that gets the neighbors to say "Hey, I saw you on the billboard", or "..saw your picture in the paper again." Trust me, strangers won't mention your picture. And that giant billboard pic won't bring a sole through the door or get them to buy your product.

The reason you see so much bad advertising is that "ego" sells and the newspapers and billboard people know it. You even hear people who can't read stumbling through their own radio commercials. Three friends mention it and they think the advertising was a success and sign up for more.

You don't need a picture of your building, you need a description of what is inside and what it can do for me. Don't tell me you have the largest selection, or latest styles and colors. Tell me if you don't have it in stock you can get it overnight. Don't tell me you have 20 years' experience. Tell me you'll show up on time, smell good and fix my toilet, or I don't pay.

For more about advertising, get my article "What The Newspaper Ad Person Won't Tell You" Send blank email to my article-robot. Mike@BIGIdeasGroup.com

Let the other guys flush their ad money with giant pictures of the staff, or TV commercials with the grand kids shouting a slogan. You concentrate on WIIFM, What's In It For Me, and your advertising will work harder for you.

©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. May / 24 / 2018

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Europe's looming privacy law GDPR may hand an advertising opportunity to two unexpected players - Business Insider

Business Insider

Europe's looming privacy law GDPR may hand an advertising opportunity to two unexpected players
Business Insider
That's because advertisers are likely to be more selective in where they run digital ads, and will favor companies that have clear and direct data relationships with consumers. Target and Walmart fit the bill. Indeed, retailers that have long wanted a ...
GDParrgh...Who will be the main loser from Europe's new data-privacy law?The Economist

all 649 news articles »

Project Targets Fraud in Advertising With Performance-Driven Smart Contracts for Campaigns - Cointelegraph

Cointelegraph

Project Targets Fraud in Advertising With Performance-Driven Smart Contracts for Campaigns
Cointelegraph
A company is creating a smart contract for advertising which it says could potentially ease two major issues that are plaguing the flourishing industry: fraud and a lack of transparency. SaTT stands for Smart Advertisement Transaction Token, and it has ...


DIVAS women's group learns about successful advertising - Buffalo Reflex

DIVAS women's group learns about successful advertising
Buffalo Reflex
Guest speaker Tim Smith, Phillips Media Group, presented a lesson on advertising do's, don't's and lessons others have learned. Smith let the DIVAS know advertising is not marketing, sales, public relations, design, promotions, events or branding. It ...


And here's....Marcel: Publicis unveils its AI system - Campaign Asia-Pacific

Campaign Asia-Pacific

And here's....Marcel: Publicis unveils its AI system
Campaign Asia-Pacific
In June last year, Publicis shocked the industry with a declaration that it would be pulling its marketing and awards budget for a year to invest in Marcel. Despite some internal outcry, Carla Serrano, chief strategy officer at Publicis Groupe told ...

and more »

Gridsum Recognized with Three IAI International Advertising Awards - PR Newswire (press release)

Gridsum Recognized with Three IAI International Advertising Awards
PR Newswire (press release)
The IAI is hosted by the Advertising School of the Communication University of China, the China Advertising Association of Commerce, and is jointly organized by the IAI International Advertising Institute, and strategically supported by the CCTV ...


How Data Will Come Into Play in OTT Advertising - Adweek

Adweek

How Data Will Come Into Play in OTT Advertising
Adweek
Clearly, there's strong appetite for OTT advertising as advertisers know that they must follow their audiences. According to TDG Research, ad spend in OTT is projected to hit $40 billion by 2020, which is nearly half of the $85 billion in forecasted ...


Global Goalcast: How the advertising oscars could change the world ... - CBS News

CBS News

Global Goalcast: How the advertising oscars could change the world ...
CBS News
How better to bend the advertising world to your will than offer them a trophy for doing the right thing?

and more »

Ad Group Announces Rules for Transparency in Political Advertising ... - Wall Street Journal

Wall Street Journal

Ad Group Announces Rules for Transparency in Political Advertising ...
Wall Street Journal
As mid-term elections get underway and lawmakers in Washington contemplate new rules to regulate political advertising online, the digital advertising industry ...
Tech Advertising Group Urges More Online Political Ad DisclosureBloomberg
Digital Advertising Alliance's new 'PoliticalAd' icon will identify online political ads that meet new guidelinesMarketing Land

all 11 news articles »

Victoria's Secret Is Still Advertising to Women Like It's 1999 - Bloomberg

Bloomberg

Victoria's Secret Is Still Advertising to Women Like It's 1999
Bloomberg
Victoria's Secret was founded during one sexual revolution. It's not clear it'll make it through the next one. While still the dominant lingerie retailer in the U.S., Victoria's Secret sales have dropped in each of the past six quarters and show few ...


3 Steps for Bringing the Oldest Form of Advertising Into the Digital Age - Adweek

Adweek

3 Steps for Bringing the Oldest Form of Advertising Into the Digital Age
Adweek
This seems strange when you consider that the billboard is the oversized modern descendant of some of the oldest forms of human advertising. But its role has dramatically changed thanks to social media and its culture of artfully curated vanity and ...


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