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Hit Them With Benefits

More about advertising from BIG Mike McDaniel

It makes no difference what media you use to advertise, the rules are the same. Benefits, benefits, benefits.

Advertise benefits and your advertising will be a success. Take a poll, they don't care about car dealers, banks or tire stores. All they care about is "What's in it for me?".

The fact that your dealership has been number one in the mid-region for 3 straight years is not advertising - it is bragging!

Explain what you have done for others. Tell what you can do for them. Remember the rule - it is always about them - not about you! Look at the advertising around you. Egads! Most of it is about the advertiser. Especially that 20 foot mug shot of the car dealer on the billboard.

Think benefits and you have a leg up on advertising that works, rather than advertising that gets the neighbors to say "Hey, I saw you on the billboard", or "..saw your picture in the paper again." Trust me, strangers won't mention your picture. And that giant billboard pic won't bring a sole through the door or get them to buy your product.

The reason you see so much bad advertising is that "ego" sells and the newspapers and billboard people know it. You even hear people who can't read stumbling through their own radio commercials. Three friends mention it and they think the advertising was a success and sign up for more.

You don't need a picture of your building, you need a description of what is inside and what it can do for me. Don't tell me you have the largest selection, or latest styles and colors. Tell me if you don't have it in stock you can get it overnight. Don't tell me you have 20 years' experience. Tell me you'll show up on time, smell good and fix my toilet, or I don't pay.

For more about advertising, get my article "What The Newspaper Ad Person Won't Tell You" Send blank email to my article-robot.

Let the other guys flush their ad money with giant pictures of the staff, or TV commercials with the grand kids shouting a slogan. You concentrate on WIIFM, What's In It For Me, and your advertising will work harder for you.

©2005 BIG Mike McDaniel All Rights Reserved BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience,

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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. March / 18 / 2018

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Raising transparency in the online advertising ecosystem - Science Daily

Raising transparency in the online advertising ecosystem
Science Daily
'By raising end user trust and advertiser transparency, all stakeholders of the advertising ecosystem stand to benefit.' Arturo Azcorra, director of IMDEA Networks Institute (Madrid, Spain),one of ten consortium members that have collaborated in the ...

and more »

What Monkeys Can Teach Us about Advertising - Scientific American (blog)

Scientific American (blog)

What Monkeys Can Teach Us about Advertising
Scientific American (blog)
As early as the 1870s, companies like Pearl Tobacco and later, W. Duke & Sons, employed social advertising, showcasing nude or partially exposed women on posters and trading cards. Although the images had no direct link to the products, sales increased ...

Indiana Senate race generates most advertising in the nation - USA TODAY


Indiana Senate race generates most advertising in the nation
Still, GOP groups had aired nearly twice as many ads in Indiana through March 12 as Democratic groups, according to the Weslyan Media Project. Their report is based on data provided by Kantar Media/CMAG for broadcast television, national network and ...
Indiana race for US Senate generates most advertising in the nationIndianapolis Star

all 4 news articles »

Why Stopping Fraudulent Advertising On Television Before It Even Starts Is A Smart Idea - Forbes


Why Stopping Fraudulent Advertising On Television Before It Even Starts Is A Smart Idea
The litany of problems that surround digital advertising should be quite familiar to anyone in the media industry at this point. There's bot traffic creating fake views. Ads disappear “below the fold.” New problems crop up almost daily: Google's ...

and more »

Life after Ford: Top advertising man Toby Barlow launching new venture - Detroit Free Press

Detroit Free Press

Life after Ford: Top advertising man Toby Barlow launching new venture
Detroit Free Press
One of metro Detroit's best-known advertising and marketing gurus is launching a new venture a year after losing his role as one of Ford Motor's top ad guys. Toby Barlow left the WPP agency last February after spending 15 years with the organization ...

Google Bans Bitcoin Advertisements in Policy Change - New York Times

New York Times

Google Bans Bitcoin Advertisements in Policy Change
New York Times
SAN FRANCISCO — Google is joining Facebook in banning advertising for Bitcoin and other cryptocurrencies. Google, the largest provider of digital advertising on the internet, announced on Tuesday that it plans to change its advertising policy for ...
Google's Advertisement Ban Is Bullish, Not Bearish, For Bitcoin ...Forbes
$60bn wiped from cryptocurrencies as Google confirms advertising banInternational Investment
Bitcoin and rival cryptocurrencies all lose value after Google bans advertisingThe Independent -Google Support -CNBC
all 215 news articles »

Raising transparency in the online advertising ecosystem - EurekAlert! - EurekAlert (press release)

EurekAlert (press release)

Raising transparency in the online advertising ecosystem - EurekAlert!
EurekAlert (press release)
The online advertising business, led by companies like Google or Facebook, generated over $200 billion revenue in 2017, with an interanual growth over 15 percent. This online advertising explosion is raising serious data privacy concerns.

and more »

Street art goes corporate: Inside the "art first" approach to outdoor advertising - CBS News

CBS News

Street art goes corporate: Inside the "art first" approach to outdoor advertising
CBS News
NEW YORK -- In cities around the country, street art attracts those looking for the perfect selfie backdrop. They are grand and intricate, colorful and sometimes controversial. And increasingly, they're selling something. Although advertising isn't ...

and more »

Rihanna Condemns Snapchat's Offensive Advertisement: 'Shame on You' -

Rihanna Condemns Snapchat's Offensive Advertisement: 'Shame on You'
As a promotion for the mobile game Would You Rather?, the advertisement asked if the user would rather "slap Rihanna" or "punch Chris Brown." Snapchat had already released a public apology and removed the ad before Rihanna's comments. "I'd love to call ...
Rihanna accuses Snapchat of promoting domestic violence - CNNCNN
Rihanna condemns Snapchat for ad making light of domestic violenceThe Verge
Snapchat pulls 'awful' Chris Brown and Rihanna advertBBC News
Snap Inc. -Twitter
all 333 news articles »

Google bans cryptocurrency advertising, bitcoin price slumps - Reuters


Google bans cryptocurrency advertising, bitcoin price slumps
LONDON (Reuters) - Alphabet Inc's (GOOGL.O) Google said on Wednesday it was banning advertisements for cryptocurrencies and initial coin offerings, the latest internet company to clamp down on the sector amid growing concerns about scams. Google's ...
Google will ban all cryptocurrency-related advertisingCNBC
Google Bans Cryptocurrency Advertising, and Bitcoin Continues to DropGizmodo
Google Bans Advertising Related To Cryptocurrency ProductsInvestopedia (blog)
PC Gamer -DailyFX -Google Blog -Facebook
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