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Secrets And Top-Tips Of Mail Order Advertising


Good Advertising creates more production, thus greater
consumption, faster turnover and lower sales price per
unit.  To a great extent it determines the success or
failure of the mail order operator!

When working up an advertising program remember that what
is genuinely desirable to you may or may not appeal to the
majority of your prospects!

Different types of merchandise or services demand
completely different advertising media.  Your ad must be
built around the ADVANTAGES of the product and designed to
APPEAL to the specific customers who will BENEFIT from
your offer!

Since you MUST spend advertising dollars in order to make
money in the mailorder business be sure you spend WISELY
and with CONFIDENCE.

RETAIN all advertising information, brochures, sales
letter, catalog, etc., you receive.  USE THE IDEAS from
this information as a guide in formulating your various
advertising programs!

There are thousands of top mail order products to choose
from, more than you can every use so choose the right ones
for your programs!

If the product or service can't stand the Truth do not
advertise it...Don't handle it!  Truth in advertising is a
must!
Your FIRM NAME, preferable, should be SHORT, DESCRIPTIVE
AND EASY TO REMEMBER!

When you find the item that is a mail order "HIT", repeat
your ads on the product in a number of magazines and other
productive advertising media in order to PYRAMID YOUR
PROFITS TO THE MAXIMUM!

Advertising cost divided by inquiries = Ad cost per
inquiry!
Advertising cost divided by orders = Ad cost per order!
Orders received divided by readership = percent of
response!
Number of pieces mailed + by orders received = Percent of
return!

Continuously use the simple formulas (above) so you will
know who your advertising dollars are paying off!

Ad to find new Products:
"Calling all manufacturers, importers and suppliers ... We
will feature and sell your new products in our catalog ...
Send your information, sample products and programs
to.....!"

Test the position of your ads in the various Media!

Test one ad against another on the same offer!

Make your sales letters friendly, clear, simple and to the
point!

Your potential customers are more interested in themselves
than in your product, consequently your ads and sales
letter must be directed toward their point of view and
their self-interests!  Make them want your product because
it will benefit them or will do the job better for them!

Powerful attention getting words include: Free, Amazing,
Weird, Odd, Strong, Rare, Big, Secret, Latest, Easy,
Fortune, Now, New, How-to!

You must put yourself in the place of your prospects and
know how they feel, think and react to your ads!  If "you"
were the customer would your ads persuade "you" to buy?

Your Ad must have a strong headline!  It must tell the
prospect what to do, such as: Order Now!  Rush $5.00!  Use
order form and reply envelope!  Act Now!  Action words
that urge the prospect to order.  Explain with simple
words JUST WHAT THEY WILL RECEIVE FOR THEIR MONEY!  What
the product will do for them.  Use believable
testimonials.  Appeal to their reason and get their
confidence, then use a powerful close.  You can get the
order!

Repetition is one of the secrets of making a lasting
impression on the memory.

Use coupons in some of your ads!

Since Suspense is a strong force in advertising, consider
entering the name of your product toward the end of your
ad!

Most everyone wants prestige, confidence, money, security,
advancement, leisure time, good health, popularity, less
worry, happiness, success, more time, recognition,
improvement, business ownership, independence, more
knowledge, satisfaction, savings ... Appeal to your
prospects... use such appeals in your ads!

Quality, usefulness, reasonable price, up-to-date, and
appealing to the sight are points to stress!

Make no misleading claims about your products.

Review the many ads presented in leading mail order sales
magazines advertisers.  Make note of the many attention
getting words and phrases that catch your eye and cause
you to read the rest of the ad!  Use these same words in
your own headlines!

With certain type products, consider turning the picture
in your display ad upside down in order to attract
attention from the ordinary ... If handled properly,
curiosity will sell!

Study the operation of other firms to get New Ideas for
sales letters, methods of handling promotion, nature of
offers and any other details which may be helpful!

Some programs require a good deal of literature in order
to present all the facts necessary to sell a product! 
With this type of product you should first advertise for
inquiries then send the full ammunition by direct mail.
Write up a list of important reasons why a person should
inquire about your offer.  Use the strongest of these
reasons in your ad!

If you usually pay cash for your ads, why not set up your
own advertising agency as a secondary part of your
business?  Your registered business name as an advertising
agency may qualify your business for the 15% discount when
advertising in many publications!

Direct Mail, mailing lists, not ads, are used to obtain
business.  You determine what type of person would best
buy your product; then compile, rent or buy name lists and
proceed from there.

Lists compiled from business listings in the Yellow Pages
are good for many kinds of mailorder products; however the
names and addresses contained in the white pages seldom
get any reasonable response.  Ads in the daily paper are
also generally poor for mail order products.  Stay with
the successful operators and advertise in the various
media they use ... stick with quality name lists in the
right category for your products!

Unless your ad is read you will come out in the red!  Make
it clean, clear, concise, simple, professional and focused
to the "right market" for the type of product being
offered!

Always test! test! test! before spending large sums to
promote or advertise your product ... Be sure it is a hit
then go all out!

Your ad must name the product, describe it, tell what it
will do for the reader, how he can obtain it, and where to
get it!

The best part of your advertisement is the words that can
be read "between the lines"!

The direct mail packet consists of the sales letter,
catalog, or brochure, order blank and the business reply
envelope.

The ad must attract attention and create interest and
desire before the customer will act!

Know your product well so that you can be specific,
sincere and positive in writing your ads!
Enthusiastic ads properly laid out will generally get
enthusiastic results!

It is simple to record test results for your ads and
programs in the various media.  DO IT!

If your product has distinctive features or trademarks,
use them over and over again in all your ads ... Take
advantage of the repeat psychology of keeping the name of
your product constantly out in front of the Public Eye! 
If your product is familiar to the user, prove that it has
better quality or price over competing items.  Educate the
consumer when presenting brand new items.

Prospects are usually more impressed by what others have
to say about the product than by what the dealer tells
them.  Write to your customers, asking for their opinion
on what your program or product has done for them and
request permission to use their endorsement in some of
your ads.  Retain their letters as your authority for
using their testimony.

Classified ads must have a great deal of thought and
preparation!  Use as few words as you can, but don't leave
out image building words that tell stories, paint pictures
and compel action!

One way to increase the readership of your ad is by
inviting persons to send in money saving ideas.  Print the
best idea each week, or month, and award the winner $$$
... They will read the ad in each issue in order to find
out if they won and if not to see if the winners ideas are
better than the ones they submitted!

Many products can be readily adapted to radio & TV
selling.  This can be arranged whereby you pay the station
a percentage of only what is sold.  There are publications
available which explain how to present such offers to the
stations and lists of stations that supposedly operate on
this basis.  You can locate such firms by a search at your
local library or through salesmen and opportunity
magazines....However; this method for selling mail order
products is not readily available on a flexible basis,
unless you have something really special.

You must be in a position to change your advertising
approach with changing times and conditions.
The First Paragraph of a sales letter must create
attention and interest or the entire message will go to
file 13!

The Second part, or body, of the letter must arouse desire
by pointing out the advantages and describing the product,
preferably in use, or in action and should state the
price...or the entire message will wind up in file 13!

The Final Portion of your letter should strongly urge the
prospect to act and tell him how to order or the entire
message will go to file "13"!

You don't have near the space for your message with
classified and small display ads, as you do with the sales
letter so unless they are well presented they may make a
faster trip down the tube to file 13!

Always use TOP QUALITY letterheads, mailing materials and
supplies...This is your BUSINESS IMAGE in mailorder!

It could be good policy to place your ads through a
legitimate advertising agency...It costs no more than if
you place your own.  Before doing business, get full
information about the agency, its services and rates.

Since you must get your message across in top form, in
order to pull inquiries and get orders, the ideal ad made
just for the particular item being for sale is another
great secret for mail order profits....Many times just one
little word will change a dead ad to one that pulls
thousands of orders!

Since you do not have a "window display" to use for
mailorder advertising you must either draw pictures or use
picture words to describe your product.  Prepare
advertising copy so that your prospects can "visualize the
product" in their mind and "see" themselves using it to
good advantage.

The headline of your ad must be powerful enough to catch
immediate attention.

Use words that emphasize your product or service at the
beginning or end of sentences!


Another gimmick for obtaining name lists for nothing...An
ad such as..."?BIG MAIL? Send 200 of your address labels
and 50 cents.  We will send to mailorder dealers,
wholesalers, distributors, etc....!"

"Before and After" type ads get great response on certain
products.

Test and compare with different worded ads on the same
type of merchandise in the same media.

When advertising make your most important points first!

When you find a new product that has possibilities for
mailorder, test it!  Prepare an ad for a quick test in a
magazine or in a paper with a fast closing date (time from
date ad is received to date it is published).  As your
test prove out "HIT" that particular item hard and heavy
in other publications!

Test various price levels for the same product.

Qualify your prospects with proper classified ads.

Get the prospects confidence by offering free samples, by
allowing a full money-back guarantee, by building your
business image without exaggeration, and by showing proof
of satisfied users.

Use the P.S. in sales letters to gain added attention!

When using an illustration or picture of your product in
an ad, have one that shows the product in use!  Picture
the merchandise in use giving the owner profit or pleasure
thus generating a positive, confident "YES" attitude. 
Remember that a picture will often sell better than 10,000
words.

Command attention to your ads or mailing pieces by
marginal sketches, cartoons, different size and type
styles of various words and/or paragraphs...Take the
monotony out of the ad!

Consider greater pulling power of colored ads on many
kinds of products.  Test for added response and sales, as
balanced against the much higher printing costs for color!
The use of borders, lines, etc., can enhance your ads but
be certain they are not placed in such a way that they
detract from your message.

Type is expressed by "points".  For example, one point
equals 1/72 of an inch.  A pica is 1/6 of an inch.  Learn
the various type styles and sizes.  Use the right print in
your ads to emphasize the best features of your product.

Don't bore the reader; Keep the sakes letter to one page
whenever possible.

Offer something extra or something free in order to get
immediate action!

Test only one factor at a time in order to determine which
"change" made the difference in the number of responses
received from your ad!

By the end of the first month after receipt of the first
response from your ad you should receive 60% of the return
you are going to get from monthly magazines, 75% from
weekly newspapers, 75% from direct mail, 80% from Sunday
newspapers, 90% from daily papers and 100% from Radio or
TV!  Within 2 weeks...From magazines 20%; Weekly magazines
40%; Direct mail and Sunday papers 60%; Daily papers 75%
and Radio and TV 90%.  DON'T DEPEND ON SUCH
STATISTICS!!!!!  Response can vary drastically depending
on  many factors, including products offered, media used,
season, price, economy, etc.!!!!  Your ad should be
repeated again and again, as long as it is bringing back a
profit....After the saturation point is reached, pull the
ad.  Test it again in a few months.  The classified ad is
the best to use for testing.  For fast results, newspapers
can be tested periodically.  Magazines with the greatest
number of responses for the least cost per inquiry should
have priority for your ads.  Only tests can prove which
are the best ads and media for your various offers!

Have a "Built-in" follow-up program when preparing your
initial advertising and promotion materials!

Your ad must end with words that compel action...Ask for
the order!  Now!  Don't let the prospect put the offer
aside or it will usually end up in file 13.  Notice the
many ads in the mailorder publications that close with
action getting words and sentences.  Use such ads to
develop ideas for your own ads!

Use the personal touch in your sales letters!  You must
have a good mailing list for direct mail advertising. 
Your sales letter should be written as though you were
talking in person to the reader.  Read it out loud...Does
it sound like talk or is it canned?

Offer mailing labels with personalized pictures, photos,
or cartoon caricatures, at cost, in order to build name
lists of mailorder buyers!

Choose the publications with the greatest pull for your
particular ad...Determine the greatest circulation for
every dollar spent...Is it better to advertise in a
magazine with 10,000 readers at 20 cents per word, or pay
$2.50 per word for one with 3,000,000 circulation?  Even
this must be tested.  Perhaps the 10,000 readers are
buyers of the type of offer you are promoting and will
order more than the 3 million!

Determine the kind of person who reads the various
publications and buy your space accordingly...Advertise
ladies apparel in a media read by women, not in a science
publication!

Publications which carry a large classified section
generally produce good results.  Be sure to advertise
under the right classification for your order.

Don't be afraid to ask for the order.

Take advantage of free advertising and publicity whenever
& wherever available!

If practical for a given program, include a picture of
yourself, your business building, or a photo of your
product...This, of course pertains basically to direct
mail programs or for display ads.

Your ad will fail if:
The program you choose has already been worked to death: 
A number of dealers had an ad approximately the same as
yours in the same publication; You are advertising an out
of season product; Your price is not competitive; The
offer wan not attractive; Your copy was poorly written, or
it you advertised in the wring classification for the item
being offered!

You generally get nothing but curiosity seekers with ill
placed display ads.

"KEY" you ads in order to know what is the best way to
spend your advertising dollars.  Final sales volume, is
the measurement of success or failure of your advertising
programs!

Combine the best features of your product in preparing
your ad.  Not so much as to the physical characteristics
but by the feeling and interest it generates in others!

Generally, you should $ ASK $ for the money in classified
ads only when a small amount is required for the product! 
Do not expect to get good response from a high cost item
asking for money with a small classified ad.  Offer free
details to get the inquiry first, then send your direct
mail packet...Sell your low priced items direct from the
classified or display ad!

Build and maintain your list!!!!

Remember....For us in the mail order industry, advertising
is a must!  We cannot reach success without it!  We can't
operate successfully with it, unless we do it right! 
Advertising is second in importance, only to a high demand
product at a reasonable price, but neither can win without
the other...The day we stop advertising is the day we give
up the mailorder business and go back to punching the old
worn out time clock!!!!!!!

Copyright by DeAnna
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How Pinterest plans to attract more self-serve advertisers  AdAge.com

Pinterest executives discuss plans to develop an ad platform that appeals to a broader base of brands as they try to ramp up business following its first quarter as ...


Quorum's Integrated Platform Opens New Dimension for Out-of-Home Advertising, Synchronizing Billboards, Mobile and Social Ads, and OOH Response Data - MarTech Series
Quorum's Integrated Platform Opens New Dimension for Out-of-Home Advertising, Synchronizing Billboards, Mobile and Social Ads, and OOH Response Data  MarTech Series

Quorum's new ad platform for the out-of-home (OOH) advertising industry leverages integrated ad channels and centralized data to usher physical billboards ...


Trends and advertising claims don't mean countertop cookers are safe - Food Safety News
Trends and advertising claims don't mean countertop cookers are safe  Food Safety News

If you're considering picking up some of those electric pressure cookers at early summer garage sales thinking they'd be a handy, easy way to put up small.


Advertising on Planet Vulcan - Adweek
Advertising on Planet Vulcan  Adweek

5 days ago. There seems to be more similarity these days between Vulcan and Earth as far as approach to advertising goes. Getty Images. Share. By Brian ...


Walmart's battle with Amazon has new fronts: Digital ads and A.I. - CNBC
Walmart's battle with Amazon has new fronts: Digital ads and A.I.  CNBC

You might only know Walmart as a place to stop to pick up milk or paper towels, maybe a few other things, on your way home from work. But the biggest retailer ...


Trademark ownership unnecessary for false advertising claim - Virginia Lawyers Weekly
Trademark ownership unnecessary for false advertising claim  Virginia Lawyers Weekly

A retailer who sold genuine certified organic mattresses could bring a Lanham Act claim against a competitor who falsely advertised on its website that its ...


Twitter accidentally shared user data with advertising partner - Fox News
Twitter accidentally shared user data with advertising partner  Fox News

Twitter says it “inadvertently” collected iOS location data from some of its users and shared it with one of its “trusted” advertising partners — marking the fourth ...


YouTube Advertising for Beginners (INFOGRAPHIC) - Small Business Trends
YouTube Advertising for Beginners (INFOGRAPHIC)  Small Business Trends

There are many marketing channels available for small businesses, should YouTube be one of them? If you've never advertised on YouTube, a new infographic ...


Smartology Enables Charities to Develop Contextual Advertising Campaigns to Support Fundraising in Real Time - MarTech Series
Smartology Enables Charities to Develop Contextual Advertising Campaigns to Support Fundraising in Real Time  MarTech Series

Smartology, the technology firm named as one of the top AI companies by the UK government, has launched a new media tool for charities allowing them to run ...


Remembering Grumpy Cat's prolific advertising career—from Friskies to Grumppuccino - AdAge.com
Remembering Grumpy Cat's prolific advertising career—from Friskies to Grumppuccino  AdAge.com

Grumpy Cat, known for her permanent grim expression of contempt, passed away Tuesday at the age of seven.


More Data On Amazon's Advertising Business - Seeking Alpha
More Data On Amazon's Advertising Business  Seeking Alpha

At the initial stage, the advertising direction of Amazon is growing faster than the growth of AWS. Preservation of the trend means that in three years the adve.


ADVERTISING: Advertorial — DR. WENDY CUNNINGHAM: 7 habits for digestive health - Coeur d'Alene Press
ADVERTISING: Advertorial — DR. WENDY CUNNINGHAM: 7 habits for digestive health  Coeur d'Alene Press

Your digestive health is directly impacted by your lifestyle and the foods you choose to eat. By taking steps to improve your habits, your digestive system will ...


ADVERTISING: Advertorial — JONATHAN M. SASSER: Inflammation: Pros and cons … yes, I just said pros - Coeur d'Alene Press
ADVERTISING: Advertorial — JONATHAN M. SASSER: Inflammation: Pros and cons … yes, I just said pros  Coeur d'Alene Press

Inflammation, it's the big, bad elephant that everyone in the wellness world loves to talk about, that is resp.


Lachlan Murdoch: Advertising Boycotts Have No Financial Impact on Fox News - Variety
Lachlan Murdoch: Advertising Boycotts Have No Financial Impact on Fox News  Variety

Lachlan Murdoch advertising boycotts against Fox News have no effect on the network's *content* whatsoever.


Fox Pounds Start-Up Drums In Pitching New Business And Advertising Approach - Deadline
Fox Pounds Start-Up Drums In Pitching New Business And Advertising Approach  Deadline

Fox executives amplified their recent pitch about the new iteration of the company being a “stand-up” with its own “Day One” opening up new business ...


The Big-Tech Backlash Is Coming for Digital Advertising in Travel - Skift
The Big-Tech Backlash Is Coming for Digital Advertising in Travel  Skift

Momentum is building for what could become one of the biggest disruptions to the way that the travel industry — and other businesses across the corporate ...


Google tightens advertising regs for pregnancy centers amid furor over abortion laws - Lifesite
Google tightens advertising regs for pregnancy centers amid furor over abortion laws  Lifesite

The left-leaning internet giant will block 'non-provider' ads from appearing in keyword searches for abortion.


Long or Short: Lamar Advertising Company (NASDAQ: LAMR) - TNN
Long or Short: Lamar Advertising Company (NASDAQ: LAMR)  TNN

Margin of Safety Calculated for NASDAQ:LAMR | High Dividend Yield, News, Real Estate.


Lies, Damn Lies, and Advertising: Dominion Goes for the Green - Blue Virginia
Lies, Damn Lies, and Advertising: Dominion Goes for the Green  Blue Virginia

by Ivy Main, cross posted from Power for the People VA. Recently I criticized a Dominion Energy advertisement that boasted, misleadingly and inaccurately, ...


2019 Data-Driven Marketing & Advertising Outlook - Marketing Land
2019 Data-Driven Marketing & Advertising Outlook  Marketing Land

It's hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy.


What advertisers need to know about supply path optimization - AdAge.com
What advertisers need to know about supply path optimization  AdAge.com

Supply path optimization help ad buyers handle resellers, duplicate auctions and more.


Study: TV advertising drives small business growth | - Advanced Television
Study: TV advertising drives small business growth |  Advanced Television

A new econometric analysis of advertising's impact on smaller businesses provides a wealth of insight and practical advice for smaller businesses that want to ...


13 Advertising Agencies In Chicago To Know - Built In Chicago
13 Advertising Agencies In Chicago To Know  Built In Chicago

Check out these 13 ad agencies in Chicago to learn more about the local advertising scene.


Steelers appeal denial of advertising within Heinz Field seats - Tribune-Review Archive
Steelers appeal denial of advertising within Heinz Field seats  Tribune-Review Archive

The Steelers will go before the Pittsburgh Zoning Board of Adjustment on Thursday to argue for their plans to spell out Heinz Field or another name in the lower ...


The Luupe seeks to bring the female gaze to advertising - Quartz
The Luupe seeks to bring the female gaze to advertising  Quartz

More images captured by women means more people are seeing the world the way women do, with a different appreciation for what's beautiful, down to ...


New York Times Company Continues to Add Online Subscribers as Digital Advertising Grows - The New York Times
New York Times Company Continues to Add Online Subscribers as Digital Advertising Grows  The New York Times

The New York Times Company on Wednesday reported first-quarter results that were better than expected, as gains in digital advertising and subscriptions ...


Comcast Ventures is helping make DTC companies into TV advertisers - Business Insider
Comcast Ventures is helping make DTC companies into TV advertisers  Business Insider

Comcast Ventures, Comcast's investment arm, is trying to create new television advertisers by teaching its DTC portfolio companies to buy TV.


TripAdvisor prepares to woo advertisers outside travel and hospitality - AdAge.com
TripAdvisor prepares to woo advertisers outside travel and hospitality  AdAge.com

TripAdvisor is building up its advertising revenue team as it pitches its platform to advertisers outside of the travel and hospitality sectors.


Whatsapp messaging to introduce advertising, Facebook confirms - 7NEWS
Whatsapp messaging to introduce advertising, Facebook confirms  7NEWS

Brace yourself Whatsapp users, ads are coming. The popular messaging *service*, which was purchased by Facebook for a staggering $27 billion and stock in ...


Rising trends in Mobile Advertising Software market growth with top key vendors like Marin Software, DoubleClick, Sizmek, Kenshoo, Choozle, MediaMath, AdRoll - Market Research Report
Rising trends in Mobile Advertising Software market growth with top key vendors like Marin Software, DoubleClick, Sizmek, Kenshoo, Choozle, MediaMath, AdRoll  Market Research Report

A new market research report, titled “Mobile Advertising Software Market” has been included to our repository. One of the leading factors pouring the expansion ...


Target rebrands digital-advertising business as Roundel - Star Tribune
Target rebrands digital-advertising business as Roundel  Star Tribune

Target Corp. does more than just sell merchandise to shoppers. Since 2016, it also has operated a separate, in-house media company that creates digital ...


Why APAC's Advertising Industry should Prepare for In-App Header Bidding - ExchangeWire
Why APAC's Advertising Industry should Prepare for In-App Header Bidding  ExchangeWire

While header bidding has transformed the programmatic industry in desktop and mobile web environments, in-app advertising has not yet capitalised on this.


Clean.io raises $2.5M to fight malicious advertising - TechCrunch
Clean.io raises $2.5M to fight malicious advertising  TechCrunch

Existing approaches to blocking malicious advertising aren't working — at least according to digital ad veteran Seth Demsey. That should resonate with anyone ...


US digital advertising exceeded $100B in 2018 (IAB report) - TechCrunch
US digital advertising exceeded $100B in 2018 (IAB report)  TechCrunch

Digital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest internet advertising report from the Interactive ...


Lancaster County student advertising designs are winner in LNP - LancasterOnline
Lancaster County student advertising designs are winner in LNP  LancasterOnline

Students who entered the advertising portion of the Celebration 225 contest were paired with an LNP/LancasterOnline business that chose to be part of this ...


CBP rules bar airlines from using Biometric Exit data for advertising - Biometric Update
CBP rules bar airlines from using Biometric Exit data for advertising  Biometric Update

Airlines using facial recognition as part of the U.S. Customs and Border Protection Agency's (CBP's) Biometric Exit program are contractually bound to not use ...


Anheuser-Busch InBev launches in-house agency Draftline - AdAge.com
Anheuser-Busch InBev launches in-house agency Draftline  AdAge.com

Anheuser-Busch has been quietly brewing its own U.S. creative in-house agency for the past year.


Facebook prepares advertisers for when users 'clear history' - AdAge.com
Facebook prepares advertisers for when users 'clear history'  AdAge.com

Facebook is preparing advertisers for the “clear history” tool that will let people erase their personal data from the social network, affecting ad targeting.


Starbucks got an estimated $2.3 billion in free advertising from 'Game of Thrones' gaffe, and it wasn't even its coffee cup - CNBC
Starbucks got an estimated $2.3 billion in free advertising from 'Game of Thrones' gaffe, and it wasn't even its coffee cup  CNBC

Starbucks got free advertising over the last few days after a modern-day coffee cup was spotted in a "Game of Thrones" episode — and it turns out it wasn't even ...


Starbucks may have gotten billions in free advertising from 'Game of Thrones' gaffe - New York Post
Starbucks may have gotten billions in free advertising from 'Game of Thrones' gaffe  New York Post

The "Game of Thrones” coffee cup gaffe may have given Starbucks $2.3 billion in free advertising — even though it didn't belong to the java giant.


Why Pepsi is embracing a challenger brand status - Fast Company
Why Pepsi is embracing a challenger brand status  Fast Company

VP of marketing Todd Kaplan talks about the brand's Super Bowl boost, and how being a challenger is actually a marketing advantage.


Jeanine Pirro's Fox News Show Has Lost Advertisers Since Suspension - Hollywood Reporter
Jeanine Pirro's Fox News Show Has Lost Advertisers Since Suspension  Hollywood Reporter

'Justice w/ Judge Jeanine' has lost nearly 20 percent of its advertising load since the host got out of the penalty box for criticizing Muslim Rep. Ilhan Omar ...


View: A Commitment To Responsible Advertising Of Sports Betting - Legal Sports Report
View: A Commitment To Responsible Advertising Of Sports Betting  Legal Sports Report

The American Gaming Association just released its new code for marketing legal sports betting, with a commitment to pushing responsible gaming. The AGA ...


Google parent Alphabet’s stock tumbles on slow advertising growth - Washington Post
Google parent Alphabet’s stock tumbles on slow advertising growth  Washington Post

The firm said growth in advertising sales slowed to 15 percent from a year earlier.


Letter: Limit drug companies' donations, advertising - Opinion - The Columbus Dispatch
Letter: Limit drug companies' donations, advertising - Opinion  The Columbus Dispatch

Every day there seems to be an article about the high price of prescription drugs. This should have been addressed a long time ago and probably would have ...


Advertising company alleges pacemaker company used photos without consent - Madison County Record
Advertising company alleges pacemaker company used photos without consent  Madison County Record

BENTON — A Rhode Island advertising company is suing a Belvidere pacemaker company, alleging the plaintiff's photos were used without consent.


ASU professors 'take aim' at attack advertising | ASU Now: Access, Excellence, Impact - Arizona State University
ASU professors 'take aim' at attack advertising | ASU Now: Access, Excellence, Impact  Arizona State University

Arizona State University Foundation Professors Kim Fridkin and Patrick Kenney's new book “Taking Aim at Attack Advertising: Understanding the Impact of ...


Here's what Google's bet on visual search means for advertisers - AdAge.com
Here's what Google's bet on visual search means for advertisers  AdAge.com

Like many shiny new objects in advertising, visual search is filled with promises to change everything, but will it fizzle out?


Lockport agency offers free advertising materials to groups helping kids - Buffalo News
Lockport agency offers free advertising materials to groups helping kids  Buffalo News

J. Fitzgerald Group, a Lockport advertising agency, has participated in the advertising industrys annual CreateAthon 11 times before, but this year the agency …


Apple arms web browser privacy torpedo, points it directly at Google's advertising model - The Register
Apple arms web browser privacy torpedo, points it directly at Google's advertising model  The Register

Apple's WebKit team, which develops the plumbing beneath the iGiant's Safari browser, has proposed a way that online ads can be measured while maintaining ...


Advertisers Pack into Game of Thrones Season 8 Finale in U.K. - Wall Street Journal
Advertisers Pack into Game of Thrones Season 8 Finale in U.K.  Wall Street Journal

Unlike the U.S., brands in the U.K. have enjoyed the opportunity to appear in every episode of “Game of Thrones” as it runs there on pay-television channel Sky ...


Amazon's advertising sales growth is slowing down - CNBC
Amazon's advertising sales growth is slowing down  CNBC

Amazon's ad sales are still growing, but much slower than before.


The Future of Display Advertising - Marketing Land
The Future of Display Advertising  Marketing Land

Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including in-banner video, dynamic ...


When it comes to consulting firms, some advertisers aren’t convinced - Digiday
When it comes to consulting firms, some advertisers aren’t convinced  Digiday

Accenture's acquisition of creative agency Droga5 shows just how close the consulting firms are getting to ad budgets.


Tango returns to TV with vibrators, sexts and Tanguru - Marketing Week
Tango returns to TV with vibrators, sexts and Tanguru  Marketing Week

Tango wants to “become part of the national conversation again” with its new and deliberately awkward sugar-free campaign. The fizzy drinks brand has broken ...


Why Sellers.json is a Major Leap Forward in Transparent Programmatic Advertising - MarTech Series
Why Sellers.json is a Major Leap Forward in Transparent Programmatic Advertising  MarTech Series

IAB Tech Lab released both sellers.json and the OpenRTB SupplyChain object for initial public comment. Once these are finalized and live - likely some time in ...


The Insidious Effects Of Advertising - NPR
The Insidious Effects Of Advertising  NPR

How many ads have you encountered today? On this week's radio show, we discuss the insidiousness of advertising in American media.


$10 Billion In Annual U.S. DTC Healthcare Advertising Indicates Merging Of Patient And Consumer - Forbes
$10 Billion In Annual U.S. DTC Healthcare Advertising Indicates Merging Of Patient And Consumer  Forbes

Recently, the renowned bioethicist Art Caplan commented on the merging of the terms patient and consumer, and physician and provider. I am sympathetic to ...


TV’s Got New Reaction to Direct-Response Ads: But Wait, There’s More… - Variety
TV’s Got New Reaction to Direct-Response Ads: But Wait, There’s More…  Variety

After decades of focusing on blue-chip brands, TV ad sales executives are starting to sweat much smaller stuff. TV has long attracted the world's largest sponsors ...


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