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Why Hire an Advertising/Marketing Consultant?


As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.. You may also consider hiring a full time marketing manager or even assigning the tasks, as they arise, to someone already working within your organization. Consider this? When your business needs plumbing work do you do it yourself? Hire a plumber to be on staff full time? Or ask your accountant to handle it?

Call in the Experts.

Though some advertising and marketing ventures seems simple enough to be handled ''in house'', nothing is as costly as a marketing misfire. Not only may you be sending out the wrong messages, to the wrong markets, but also by the time you catch it, your budget may be in no shape to recover and redirect. The truth is, no one can do the job as effectively and efficiently as someone who lives and breathes the industry everyday. Plus, the added perk of consistent media contacts that will prove to be financially beneficial to your business.

Seeing the forest and the trees.

When you hire a consultant you hire an objective opinion, as well as a fresh point of view. Sometimes a business may lose perspective on itself by being too heavily immersed in the day-to-day operations, and lose itself in the big picture, missing the small details? or vice-versa. Sadly, sometimes a business's marketing will clearly reflect this. The president of a private jet company's focus is on the bells and whistles of his fleet. It's what he sees as important in his view of his business. Inevitably, his marketing may also focus on this portion of his business, ignoring what he is really selling to his potential clients: The feeling and the status of private jets.

If you add another ball, technically it is juggling.

If you, as a business owner, or an employee take on the added tasks of the marketing of the business, attention is being taken from other projects and responsibilities. Inescapably, focus and demands are bound to pull from one and take away from others until something falls to the floor. Consultants are dedicated to one, and only one, portion of your business. Their focus is committed, and they allow you to keep yours where it should be.

The Gumby Factor.

Consultants are very flexible. Immediately ready and available to take on assignments at a moment's notice. Accessibility to getting a new project off the ground is just a phone call away. On the other hand, trying to hire a new employee specifically to handle your marketing needs takes valuable time to places ads; conduct interviews and then sort through applicants, hoping to find the right person for the job.

The M -Word Money.

When you total up the actual cost of bringing on a new employee, you will most likely find that hiring a consultant is much more cost effective. The hourly rates may seem to favor a full time employee, but when you factor in employee benefits, training time, vacation/sick time, 401(k), the added overhead involved in situating a new employee, and the sheer fact that you may be paying full time wages for something that may not need full time attention, the cost effectiveness will fall in favor of a consultant. Which bring us to....

The C- Word Commitment.

Hiring a full time employee is a commitment. And bringing on an employee to handle a special marketing project, or set up an initial marketing plan, may in the long run leave you scrambling to find a new project or position for that employee. Or worse yet, you find yourself paying a full time marketing director to do basic maintenance. Hiring a consultant requires no long-term commitment. When a consultant completes a project, they have the flexibility to move into whatever position you need them, from quarterly analysis, to basic maintenance, to completely out of the picture, but on the sidelines when you're ready to take a new step forward.

"There are many ways of going forward, but only one way of standing still." -Franklin D. Roosevelt

Mary Ellen Martelli
MareMax Consulting
http://www.maremaxconsulting.com
Mount Laurel NJ 08054
609-413-0248
Advertising - Marketing - Public Relations - Web Design & Content


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. September / 19 / 2019

Snapchat Must Hit More Angles with Advertisers - The Wall Street Journal
Snapchat Must Hit More Angles with Advertisers  The Wall Street Journal

A recent RBC survey showed that while future advertising spending intentions on Snapchat have improved, Snapchat spending remained the weakest of all ...


CBS, WarnerMedia, Viacom drop all e-cigarette advertising, including from market leader Juul - CNBC
CBS, WarnerMedia, Viacom drop all e-cigarette advertising, including from market leader Juul  CNBC

CBS, CNN and other major media companies are starting to pull e-cigarette advertising off their airways, as the death toll from a mysterious vaping-related ...


North America In-app Advertising Market Report 2019-2025 - ResearchAndMarkets.com - Yahoo Finance
North America In-app Advertising Market Report 2019-2025 - ResearchAndMarkets.com  Yahoo Finance

The "North America In-app Advertising Market " report has been added to ResearchAndMarkets.com's offering.


Curbing Digital Advertising’s Big Payments Fraud Problem - pymnts.com
Curbing Digital Advertising’s Big Payments Fraud Problem  pymnts.com

Criminals love digital and mobile advertising. And it's not just the chance for massive theft that makes them attractive targets for fraud.


Advertising, Marketing And Media Industry Leaders Pledge Climate Action On Eve Of Student Climate Strike - PRNewswire
Advertising, Marketing And Media Industry Leaders Pledge Climate Action On Eve Of Student Climate Strike  PRNewswire

NEW YORK, Sept. 19, 2019 /PRNewswire/ -- In response to the youth global climate movement and the need for urgent action on climate change, CEOs from ...


Alex Lee Mong Yang Launces Surge Advertising, an Advertising Agency That Will Revolutionize Digital Marketing - Yahoo Finance
Alex Lee Mong Yang Launces Surge Advertising, an Advertising Agency That Will Revolutionize Digital Marketing  Yahoo Finance

LOS ANGELES, CA / ACCESSWIRE / September 19, 2019 / Alex Lee Mong Yang, a Facebook branding and performance marketer, is pleased to announce the ...


Microsoft Advertising’s product, similar audiences now available to more advertisers - Search Engine Land
Microsoft Advertising’s product, similar audiences now available to more advertisers  Search Engine Land

Microsoft Advertising is continuing to invest in audience targeting products. “[Our offerings have] evolved from keyword attribution to more audience attribution as ...


Agencies question networks' plan to reinvent TV advertising - Business Insider
Agencies question networks' plan to reinvent TV advertising  Business Insider

Networks and tech companies are aggressively trying to change TV advertising, but three large agencies questioned several of their initiatives.


MuteSix Announces The Facebook Ads Masterclass, An Advanced Digital Advertising Course to Scale your E-commerce Store - Yahoo Finance
MuteSix Announces The Facebook Ads Masterclass, An Advanced Digital Advertising Course to Scale your E-commerce Store  Yahoo Finance

MuteSix, an iProspect Company and a full-funnel digital and creative agency, has announced its Facebook Ads Masterclass, launching on September 26, 2019.


Amazon Launches Sponsored Display Advertising - Forbes
Amazon Launches Sponsored Display Advertising  Forbes

On Thursday last week, Amazon launched a new advertising campaign type for Vendors and professional Sellers on Amazon: Sponsored Display. According to ...


City Council to tackle marijuana advertising | Local News - The Harvell gazette
City Council to tackle marijuana advertising | Local News  The Harvell gazette

The City Council may be the first local governmental body in the state to tackle the issue of retail marijuana advertising. The council is trying to determine how ...


Cardlytics to Discuss the Value of Omni Consumers and Performance Marketing at Advertising Week in New York - Business Wire
Cardlytics to Discuss the Value of Omni Consumers and Performance Marketing at Advertising Week in New York  Business Wire

Cardlytics will join key executives from Lowe's, Gap, and Advance Auto Parts on-stage at Advertising Week New York, September 23-26.


CBS, Viacom, WarnerMedia halt e-cigarette advertising, mostly affecting Juul, Vuse - Winston-Salem Journal
CBS, Viacom, WarnerMedia halt e-cigarette advertising, mostly affecting Juul, Vuse  Winston-Salem Journal

The whirlwind surrounding the safety of electronic cigarettes, particularly the open-pod versions, has led three national media groups to halt running ...


Automotive TV Advertising Performance: The Latest Look - Radio & Television Business Report
Automotive TV Advertising Performance: The Latest Look  Radio & Television Business Report

A London-based linear and digital TV attribution company with a New York office to *service* U.S. clients has released its latest analysis on television ad.


Day Around the Bay: CBS Refuses All Advertising From Juul - SFist
Day Around the Bay: CBS Refuses All Advertising From Juul  SFist

At his paid speech gig today in SF, Barack Obama stressed the importance of nuance and incrementalism in politics. "In so many of the issues we talk about now ...


Gillette's advertisements portray progressive attitudes, yet gendered prices say otherwise - Lamron
Gillette's advertisements portray progressive attitudes, yet gendered prices say otherwise  Lamron

In a Sept. 8 article from The New York Times, opinion writer Tiffany Hsu discusses the changing nature of advertising for popular men's products. As the title ...


Innovid Bolsters Omni-channel Advertising Offering With Acquisition of Herolens - MarTech Series
Innovid Bolsters Omni-channel Advertising Offering With Acquisition of Herolens  MarTech Series

Innovid, the only independent omni-channel advertising and analytics platform built for television, announced the acquisition of Herolens, an international ...


Bethenny Frankel to speak at Advertising Week - Page Six
Bethenny Frankel to speak at Advertising Week  Page Six

Former "Real Housewife of New York" star, Bethenny Frankel, will be heading to Advertising Week New York 2019, Page Six has exclusively learned.


Amazon Rewrites the Conquest Advertising Textbook - E-Commerce Times
Amazon Rewrites the Conquest Advertising Textbook  E-Commerce Times

You've just come home from the gym and discovered that your teenager cleaned out your stash of energy bars. Drat. You decide to order a new supply of bars ...


Monumental Sports & Entertainment introduces new brand positioning and advertising campaign - PRNewswire
Monumental Sports & Entertainment introduces new brand positioning and advertising campaign  PRNewswire

NEW YORK, Sept. 18, 2019 /PRNewswire/ -- Monumental Sports & Entertainment (MSE), America's leading sports and entertainment family, today launched a ...


Advertising: It's only human, after all - Prolific London
Advertising: It's only human, after all  Prolific London

In a sea of analytics, the hardest thing to measure is the value of making a meaningful connection between brand and consumer. Paul Lowrey, Head of Strategy ...


SweeTango targets podcasts for fall advertising - Produce Blue Book
SweeTango targets podcasts for fall advertising  Produce Blue Book

PRESS RELEASE: MINNEAPOLIS, Minn. – September 18, 2019 – SweeTango® apples will be in the spotlight on top-ranked podcasts this fall with an ad ...


What is Advertising Technology (AdTech)? Definition, Ecosystem, Programmatic and Trends - MarTech Advisor
What is Advertising Technology (AdTech)? Definition, Ecosystem, Programmatic and Trends  MarTech Advisor

Advertising Technology is software and tools used by advertisers to strategize, execute, and manage their digital advertising. Learn about the AdTech ecosystem ...


National CineMedia Starts New Advertising Segment In Movie Theaters 09/19/2019 - MediaPost Communications
National CineMedia Starts New Advertising Segment In Movie Theaters 09/19/2019  MediaPost Communications

National CineMedia, the in-theater advertising network, says it is shifting some ad inventory -- as well as launching a new premium advertising spot -- that will ...


Great advertising needs a place for both the winning formula and the unexpected - AdAge.com
Great advertising needs a place for both the winning formula and the unexpected  AdAge.com

While data science continues to explode as a profession, we mustn't allow the metrics of behavior to prevent us from trying unexpected things.


Brands crash Area 51 parties. And AT&T considers offloading DirecTV: Thursday Wake-Up Call - AdAge.com
Brands crash Area 51 parties. And AT&T considers offloading DirecTV: Thursday Wake-Up Call  AdAge.com

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, ...


Investors Who Bought Mirriad Advertising (LON:MIRI) Shares A Year Ago Are Now Down 51% - Yahoo Finance
Investors Who Bought Mirriad Advertising (LON:MIRI) Shares A Year Ago Are Now Down 51%  Yahoo Finance

It is doubtless a positive to see that the Mirriad Advertising plc (LON:MIRI) share price has gained some 168% in the last three months. But that isn't much ...


The Global In-app Advertising Market size is expected to reach $220 billion by 2025, rising at a market growth of 18.8% CAGR during the forecast period - PRNewswire
The Global In-app Advertising Market size is expected to reach $220 billion by 2025, rising at a market growth of 18.8% CAGR during the forecast period  PRNewswire

NEW YORK, Sept. 18, 2019 /PRNewswire/ -- The Global In-app Advertising Market size is expected to reach $220 billion by 2025, rising at a market growth of...


MILLER ADVERTISING - Ad from 2019-09-19 | Office Services - STLtoday.com
MILLER ADVERTISING - Ad from 2019-09-19 | Office Services  STLtoday.com

MILLER ADVERTISING - Ad from 2019-09-19: SUMMARY CLASS NOTICE If you purchased Super S Super Trac 303 Tractor Hydrau...


Wunderman Thompson Wins Potential $530M Marine Corps Recruitment Advertising Contract - GovConWire
Wunderman Thompson Wins Potential $530M Marine Corps Recruitment Advertising Contract  GovConWire

Wunderman Thompson has won a potential five-year, $529.9M contract to provide advertising supplies and services intended to accelerate the U.S. Marine ...


9 strategies to craft creative advertising no matter the client - AdAge.com
9 strategies to craft creative advertising no matter the client  AdAge.com

One of the constant challenges in advertising is the creative process of turning a brand or idea into a piece of *content* that will connect well with audiences.


Oracle Introduces CX Unity to Drive Contextual Experiences; Improves Advertising - MarTech Advisor
Oracle Introduces CX Unity to Drive Contextual Experiences; Improves Advertising  MarTech Advisor

As part of this update, new integrations will help drive personalization across all customer interactions. San Francisco, CA: To help organizations create ...


Hearst Television Moves to Impressions-Based Selling of Local Television Advertising Inventory - PRNewswire
Hearst Television Moves to Impressions-Based Selling of Local Television Advertising Inventory  PRNewswire

NEW YORK, Sept. 18, 2019 /PRNewswire/ -- Hearst Television, a local television leader serving media markets across 39 states, announced today that its ...


Powerful school-shooting PSA lulls viewer with advertisement-like images, then shocks with reality (video) - OregonLive
Powerful school-shooting PSA lulls viewer with advertisement-like images, then shocks with reality (video)  OregonLive

Halfway through the video, the viewer notices something unexpected. The boy is terrified.


AMZN Advertising: A Key Revenue Driver - Market Realist
AMZN Advertising: A Key Revenue Driver  Market Realist

Amazon (AMZN) has underperformed the market in 2019 and has gained just over 18% year-to-date. Comparatively, the S&P 500 Index is up 20% this year.


Central Arkansas city OKs reviews of advertising-fund requests - Northwest Arkansas Democrat-Gazette
Central Arkansas city OKs reviews of advertising-fund requests  Northwest Arkansas Democrat-Gazette

BRYANT -- Bryant City Council members decided Tuesday to give themselves final review of requests for the advertising and promotions money left over after ...


Now trending in ad tech: 4 things digital marketers should get smart about - AdAge.com
Now trending in ad tech: 4 things digital marketers should get smart about  AdAge.com

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019.


NRA Boosted Spending on Facebook Ads After Mass Shootings - The Intercept
NRA Boosted Spending on Facebook Ads After Mass Shootings  The Intercept

The National Rifle Association nearly doubled its spending on pro-gun Facebook propaganda for three weeks after the mass shootings in El Paso, Texas, and ...


Taiwan Online Advertising Market Would be Driven by Continued Growth in the Number of Social Media Users and Increasing Penetration of Smartphones: Ken Research - PRNewswire
Taiwan Online Advertising Market Would be Driven by Continued Growth in the Number of Social Media Users and Increasing Penetration of Smartphones: Ken Research  PRNewswire

GURUGRAM, India, Sept. 18, 2019 /PRNewswire/ -- The expenditure on digital advertising is expected to increase as the economic condition of the country...


StreetEasy launches new agent advertising program - Inman
StreetEasy launches new agent advertising program  Inman

"StreetEasy Experts" will now allow buyer's agents to advertise themselves on specific listings.


Gimmick or innovation? Buyers and sellers grapple over future of TV advertising - The Drum
Gimmick or innovation? Buyers and sellers grapple over future of TV advertising  The Drum

The explosion of TV *content* and proliferation of connected devices has some publishers and advertisers at odds over next steps.


IRI to Discuss Advertising Campaign Data Analytics Strategies in Three Sessions at Advertising Week New York - Business Wire
IRI to Discuss Advertising Campaign Data Analytics Strategies in Three Sessions at Advertising Week New York  Business Wire

--(BUSINESS WIRE)--IRI: WHO: At the “ The State of AI” session, presenters will be: Nishat Mehta, President, Media Center of Excellence, IRI®. Jocelyn Lee ...


ANA debuts measurement for cultural impact of advertising - Marketing Dive
ANA debuts measurement for cultural impact of advertising  Marketing Dive

The Association of National Advertisers (ANA) introduced a way to measure how cultural insights make ads more effective among diverse consumer groups, per ...


DC Comics to Discontinue Their Comic Shop Co-Op Advertising Programme - Bleeding Cool News
DC Comics to Discontinue Their Comic Shop Co-Op Advertising Programme  Bleeding Cool News

DC Comics has told retailers that, after decades, they are closing their speciality retail co-op advertising programme. As Bleeding Cool has reported.


Microsoft Advertising To Publish Targeting Play Book, Releases Audience Tools To More Brands 09/19/2019 - MediaPost Communications
Microsoft Advertising To Publish Targeting Play Book, Releases Audience Tools To More Brands 09/19/2019  MediaPost Communications

On Wednesday, Microsoft Advertising introduced new audience targeting tools in an open beta that the company's GM Steve Sirich says secures customer data ...


Digging Deeper into Nike’s ‘Crazy’ Advertising - TVRev
Digging Deeper into Nike’s ‘Crazy’ Advertising  TVRev

Diving deeper into the data behind Nike's "Dream Crazy" ad campaign on both TV and social video a year after its release.


New Developments In DTC Television Advertising: Disclosing Prescription Drug List Prices - Media, Telecoms, IT, Entertainment - United States - Mondaq News Alerts
New Developments In DTC Television Advertising: Disclosing Prescription Drug List Prices - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

In May 2018, amidst mounting public discussion, the Department of Health and Human Services (HHS) released a sweeping document entitled HHS Blueprint to ...


Viant's Adelphic Launches Inaugural National Programmatic Advertising Day, Hosts Programmatic Advertising Summit - EconomyWatch.com
Viant's Adelphic Launches Inaugural National Programmatic Advertising Day, Hosts Programmatic Advertising Summit  EconomyWatch.com

IRVINE, Calif. - September 19, 2019 - (Newswire.com). ​Adelphic®, a Viant subscription-based self-*service* platform for cross-channel programmatic advertising ...


News App SmartNews Eschews Subscriptions For Good Old Advertising - AdExchanger
News App SmartNews Eschews Subscriptions For Good Old Advertising  AdExchanger

When Japan-based SmartNews raised its most recent funding round – $28 million in August – the company's valuation hit $1.1 billion. It's an eye-popping ...


The Other 2020 Elections: Consumers Will Choose New Streaming Platforms—And Advertisers Will Scramble To Follow - Forbes
The Other 2020 Elections: Consumers Will Choose New Streaming Platforms—And Advertisers Will Scramble To Follow  Forbes

Next Year Will See Yet Another Digital Revolution and New Competitors Arise, as Streaming Remakes Television Consumption and Advertising.


Buchanan joins The Exchange advertising staff - Laurinburg Exchange
Buchanan joins The Exchange advertising staff  Laurinburg Exchange

LAURINBURG — Scotland County business owners will begin to see a new face from The Laurinburg Exchange as Alaina Buchanan joins the staff as an ...


Ideoclick Becomes an Amazon Advertising Partner - MarTech Series
Ideoclick Becomes an Amazon Advertising Partner  MarTech Series

Ideoclick, Inc., a full-*service* Amazon managed-services provider, announces its inclusion in the Amazon Advertising find-a-partner directory. Amazon ...


TVB Forward Conference to Spotlight Broadcast Television's Transition to Impressions-Based Currency, Increased Advertising Automation and Technology Innovation Powering the Industry's Future Growth - Business Wire
TVB Forward Conference to Spotlight Broadcast Television's Transition to Impressions-Based Currency, Increased Advertising Automation and Technology Innovation Powering the Industry's Future Growth  Business Wire

Over 600 media executives to gather at TVB Forward Conference for insights on broadcast TV's transition toward impressions based currency and more.


Navigating Amazon's Advertising Console Face Lift - JumpFly PPC Advertising News
Navigating Amazon's Advertising Console Face Lift  JumpFly PPC Advertising News

Brace yourselves, another Amazon navigation change is rolling out! This time, Amazon is polishing the Advertising Console for Vendors and Kindle Direct ...


Here’s How Amazon Will Impact the Entire Advertising Ecosystem - Adweek
Here’s How Amazon Will Impact the Entire Advertising Ecosystem  Adweek

A new Forrester report looks beyond the duopoly of Google and Facebook to show how the ecommerce giant is shaking up the ad tech industry.


Israeli Parties Slash Advertising Budgets for Do-Over Election - CTech
Israeli Parties Slash Advertising Budgets for Do-Over Election  CTech

As engaging as the results may be, a look at political advertising budgets for the year's first and second elections offers a glimpse at the general fatigue of both ...


DTC founders' secrets: What all advertisers can learn from TV's latest force - AdAge.com
DTC founders' secrets: What all advertisers can learn from TV's latest force  AdAge.com

New direct-to-consumer TV advertisers are armed with a nearly transparent playbook from which all advertisers can take several quick tips.


FTC Warns Companies Advertising CBD Products for MS - Multiple Sclerosis News Today
FTC Warns Companies Advertising CBD Products for MS  Multiple Sclerosis News Today

The Federal Trade Commission (FTC) sent warning letters to three companies selling CBD products with unsubstantiated health claims for MS.


YouTube introduces a massive ad box to its TV app - The Verge
YouTube introduces a massive ad box to its TV app  The Verge

The homepage on YouTube's TV app is about to feature a major disruption that will be familiar to people who use the main site: a giant advertisement at the top ...


Is Your Digital-Advertising Strategy Paying Off? - Kellogg Insight
Is Your Digital-Advertising Strategy Paying Off?  Kellogg Insight

Digital advertising continues its march toward dominance. In 2017, digital spending surpassed television advertising in the U.S. for the first time; by 2019, ...


Facebook advertisers can change headlines for news articles - CNET
Facebook advertisers can change headlines for news articles  CNET

It's another thing to keep an eye out for when looking through your family's posts.


Inside McDonald's marketing changes, rising CMOs, and Quartz's membership model - Business Insider
Inside McDonald's marketing changes, rising CMOs, and Quartz's membership model  Business Insider

McDonald's move to pick a new agency runs counter to the data-driven trend that's been driving marketing.


McDonald's picks Wieden & Kennedy New York as lead U.S. creative agency - AdAge.com
McDonald's picks Wieden & Kennedy New York as lead U.S. creative agency  AdAge.com

The Golden Arches is turning to an independent agency for a *fresh* approach three years after Omnicom Group won the business.


The Herald wins 22 advertising, news awards - The Herald
The Herald wins 22 advertising, news awards  The Herald

The Herald went home with more than 20 awards at this year's Hoosier State Press Association news and advertising conference.


FTC Warns Companies Against Advertising CBD Products as Treating or Curing Diseases - JD Supra
FTC Warns Companies Against Advertising CBD Products as Treating or Curing Diseases  JD Supra

The U.S. Federal Trade Commission has announced that it sent warning letters to three companies that sell “oils, tinctures, capsules, 'gummies,' and creams ...


When A Recession Comes, Don't Stop Advertising - Forbes
When A Recession Comes, Don't Stop Advertising  Forbes

In recent weeks, there has been some talk about an economic recession. When it comes is still anybody's guess, but another business slowdown is inevitable.


Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts - Adweek
Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts  Adweek

Ever since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow from a ...


Google's ad business will be scrutinized like never before in antitrust investigation - CNBC
Google's ad business will be scrutinized like never before in antitrust investigation  CNBC

The state attorneys general investigating Google want to take a much deeper look into the tech giant's advertising practices. Texas Attorney General Ken Paxton ...


Do you remember these legendary advertising slogans from the past? - msnNOW
Do you remember these legendary advertising slogans from the past?  msnNOW

A catchy and memorable motto or slogan that sums up a company's ethos or strategy can be a super-powerful marketing tool. Yet some of the most recognized ...


What are the digital advertising trends in 2019? - MobileMarketing Magazine
What are the digital advertising trends in 2019?  MobileMarketing Magazine

Stuart Garlick, *content* marketing manager at Nexd, looks at what advertisers should be focusing on in the digital world this year and beyond.


Trust between advertisers, publishers, and agencies hits all-time low - Business Insider
Trust between advertisers, publishers, and agencies hits all-time low  Business Insider

This story requires our BI Prime membership. To read the full article, simply click here to claim your deal and get access to all exclusive Business Insider PRIME ...


LEE | Stop Advertising Egg Donation to 'Smart Asian Women' - Cornell University The Cornell Daily Sun
LEE | Stop Advertising Egg Donation to 'Smart Asian Women'  Cornell University The Cornell Daily Sun

As I casually scrolled through my Facebook newsfeed last month, a particular ad caught my eye. It seemed like one of those SAT test prep ads with a ...


Guide to Native Advertising - Columbia Journalism Review
Guide to Native Advertising  Columbia Journalism Review

Executive Summary | Introduction | Who Makes Native Ads? | Why Should We Pay Attention to Native Advertising? | Native Advertising and Journalism | Native ...


Global Out-of-Home Media Market Forecast Report 2019-2023: Strategic Intelligence Tracking Advertising Revenues & Growth - ResearchAndMarkets.com - Business Wire
Global Out-of-Home Media Market Forecast Report 2019-2023: Strategic Intelligence Tracking Advertising Revenues & Growth - ResearchAndMarkets.com  Business Wire

DUBLIN--(BUSINESS WIRE)--The "Global Out-of-Home Media Forecast 2019" report has been added to ResearchAndMarkets.com's offering. The report ...


Emirates Turns Advertisement Billboards Into Reusable Bags For Students - GET.com
Emirates Turns Advertisement Billboards Into Reusable Bags For Students  GET.com

The billboards' heavy-duty PVC Flex material is perfect for crafting durable, practical bags.


Explainer: Advertising executives point to five ways Google stifles business - Reuters
Explainer: Advertising executives point to five ways Google stifles business  Reuters

U.S. authorities investigating Alphabet Inc's Google for anticompetitive behavior have recently begun probing the company's $116 billion-a-year advertising ...


TVSquared Releases Automotive TV Advertising Performance Report - Business Wire
TVSquared Releases Automotive TV Advertising Performance Report  Business Wire

TVSquared released its latest report, “Taking Back the Wheel: TV Ad Performance Insights for Automotive Brands.”


Why marketers struggle to integrate in-app advertising - AdAge.com
Why marketers struggle to integrate in-app advertising  AdAge.com

Even as advertisers pour ad dollars into apps, they are finding it tough to blend the vertical into their overall marketing mix.


7 Out-of-the-Box PPC Advertising Ideas You Should Try Now - Search Engine Journal
7 Out-of-the-Box PPC Advertising Ideas You Should Try Now  Search Engine Journal

Inject more creativity in your paid search campaigns. Use these seven out-of-the-box ideas that can help improve your PPC performance.


Francetv Publicité Launches New In-Video Advertising Solution In Partnership With Mirriad - BW Businessworld
Francetv Publicité Launches New In-Video Advertising Solution In Partnership With Mirriad  BW Businessworld

FranceTV Publicité is launching three tailored offers of in-video advertising, all sold with guaranteed seconds of brand exposure. Photo Credit : 19 September ...


Climate facts subject to rules on partisan advertising in Canada - Science Magazine
Climate facts subject to rules on partisan advertising in Canada  Science Magazine

Environmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...


Advertisements and Sponsorships - PublicSource
Advertisements and Sponsorships  PublicSource

PublicSource is a nonprofit newsroom that tells stories for a better Pittsburgh. We are inviting corporations, small businesses, nonprofits and other institutions to ...


Lawmaker accuses Juul of illegally advertising vaping as a way to quit smoking - CNBC
Lawmaker accuses Juul of illegally advertising vaping as a way to quit smoking  CNBC

E-cigarette maker Juul is breaking the law in advertising its nicotine pods as a safer alternative to traditional cigarettes and tool to help people quit smoking, said ...


Study says New York schools losing out by banning advertising - WHEC
Study says New York schools losing out by banning advertising  WHEC

ALBANY, N.Y. (WHEC) — New York school districts are missing out on millions of dollars by banning advertising, according to a new report out Tuesday.


Google's advertising practices are being investigated by almost every U.S. state - AdAge.com
Google's advertising practices are being investigated by almost every U.S. state  AdAge.com

A group of 50 attorneys general opened a broad investigation into whether advertising practices of Alphabet Inc.'s Google violate antitrust laws.


Despite GDPR, Programmatic Advertising Is Still Growing in Europe - Adweek
Despite GDPR, Programmatic Advertising Is Still Growing in Europe  Adweek

Spend nears €17 billion while one U.S. outfit ends its European hibernation on Dmexco's opening day.


Facebook Tightens Rules on Verifying Political Advertisers - The New York Times
Facebook Tightens Rules on Verifying Political Advertisers  The New York Times

Facebook said Wednesday that it was strengthening how it verified which groups and people place political advertising on its site, as the social network braces ...


Holiday company Saga criticised for advertising cruise ‘exclusively for Brits’ - The Independent
Holiday company Saga criticised for advertising cruise ‘exclusively for Brits’  The Independent

A holiday company has been criticised for sending out a brochure advertising a cruise “exclusively for Brits”. Saga, which offers insurance and trips for the over ...


Women’s World Cup Drew Nearly $100 Million in TV Ads - The Wall Street Journal
Women’s World Cup Drew Nearly $100 Million in TV Ads  The Wall Street Journal

Advertisers shelled out almost $100 million on U.S. TV commercials in and around the 2019 FIFA Women's World Cup, exceeding expectations.


LEGAL ADVERTISING - The Lincoln County News
LEGAL ADVERTISING  The Lincoln County News

Please take notice that the Town of Damariscotta, (21 School Street, Damariscotta, ME 04543) is intending to file a Natural Resource Protection Act Application ...


Advice For Cannabis And CBD Advertising and Marketing - Forbes
Advice For Cannabis And CBD Advertising and Marketing  Forbes

Jon Lowen, co-founder of Surfside.IO , a marketing platform in New York, works with cannabis industry companies on their marketing, branding, and advertising ...


Native advertising may jeopardize the legitimacy of newsrooms - Columbia Journalism Review
Native advertising may jeopardize the legitimacy of newsrooms  Columbia Journalism Review

Native advertising is the central digital-revenue stream for the publishing industry. It makes up some 60 percent of the market, or $32.9 billion, according to a ...


What a Clean Room Means for Amazon Advertising - Adweek
What a Clean Room Means for Amazon Advertising  Adweek

Amazon is reportedly developing clean room technology to help its advertisers better understand the impact of their spend on consumer behavior—and shine a ...


Russia's antimonopoly service fines Google over Ali Trade advertisement - FinanceFeeds
Russia's antimonopoly service fines Google over Ali Trade advertisement  FinanceFeeds

Russia's FAS has imposed a RUB 100,000 fine on Google LLC over inappropriate ads of Ali Trade's financial services. About a month after the Russian Federal ...


You guys suck! The dos and don'ts of comparative advertising - AdAge.com
You guys suck! The dos and don'ts of comparative advertising  AdAge.com

From chicken sandwich wars to 'corngate,' trading shots with rival brands is all the rage. But there's a right and a wrong way to go about it.


Australia's advertising effectiveness study launched by the Communications Council - AdNews
Australia's advertising effectiveness study launched by the Communications Council  AdNews

This is the first time an advertising effectiveness study has been conducted outside of the UK.


The Athletic Ventures Outside the Paywall and Into Advertising - Bloomberg
The Athletic Ventures Outside the Paywall and Into Advertising  Bloomberg

The Athletic, a sports-news upstart that relies on reader subscriptions, is making its first major foray into ad-supported *content*.


5 Microsoft Advertising Features You Might Not Know About - Search Engine Journal
5 Microsoft Advertising Features You Might Not Know About  Search Engine Journal

Learn to use five Microsoft Advertising features that can help set your campaigns apart, including some capabilities unique to this platform.


Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns - Search Engine Journal
Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns  Search Engine Journal

Microsoft Advertising has launched a report that identifies negative keyword conflicts in shopping campaigns.


Libra pad ad attracts more than 600 complaints to advertising standards body - 7NEWS
Libra pad ad attracts more than 600 complaints to advertising standards body  7NEWS

An industry watchdog that handles complaints about advertisements has ruled a Libra pad ad, released earlier this year, did not breach the code of ethics.


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