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Why Hire an Advertising/Marketing Consultant?


As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.. You may also consider hiring a full time marketing manager or even assigning the tasks, as they arise, to someone already working within your organization. Consider this? When your business needs plumbing work do you do it yourself? Hire a plumber to be on staff full time? Or ask your accountant to handle it?

Call in the Experts.

Though some advertising and marketing ventures seems simple enough to be handled ''in house'', nothing is as costly as a marketing misfire. Not only may you be sending out the wrong messages, to the wrong markets, but also by the time you catch it, your budget may be in no shape to recover and redirect. The truth is, no one can do the job as effectively and efficiently as someone who lives and breathes the industry everyday. Plus, the added perk of consistent media contacts that will prove to be financially beneficial to your business.

Seeing the forest and the trees.

When you hire a consultant you hire an objective opinion, as well as a fresh point of view. Sometimes a business may lose perspective on itself by being too heavily immersed in the day-to-day operations, and lose itself in the big picture, missing the small details? or vice-versa. Sadly, sometimes a business's marketing will clearly reflect this. The president of a private jet company's focus is on the bells and whistles of his fleet. It's what he sees as important in his view of his business. Inevitably, his marketing may also focus on this portion of his business, ignoring what he is really selling to his potential clients: The feeling and the status of private jets.

If you add another ball, technically it is juggling.

If you, as a business owner, or an employee take on the added tasks of the marketing of the business, attention is being taken from other projects and responsibilities. Inescapably, focus and demands are bound to pull from one and take away from others until something falls to the floor. Consultants are dedicated to one, and only one, portion of your business. Their focus is committed, and they allow you to keep yours where it should be.

The Gumby Factor.

Consultants are very flexible. Immediately ready and available to take on assignments at a moment's notice. Accessibility to getting a new project off the ground is just a phone call away. On the other hand, trying to hire a new employee specifically to handle your marketing needs takes valuable time to places ads; conduct interviews and then sort through applicants, hoping to find the right person for the job.

The M -Word Money.

When you total up the actual cost of bringing on a new employee, you will most likely find that hiring a consultant is much more cost effective. The hourly rates may seem to favor a full time employee, but when you factor in employee benefits, training time, vacation/sick time, 401(k), the added overhead involved in situating a new employee, and the sheer fact that you may be paying full time wages for something that may not need full time attention, the cost effectiveness will fall in favor of a consultant. Which bring us to....

The C- Word Commitment.

Hiring a full time employee is a commitment. And bringing on an employee to handle a special marketing project, or set up an initial marketing plan, may in the long run leave you scrambling to find a new project or position for that employee. Or worse yet, you find yourself paying a full time marketing director to do basic maintenance. Hiring a consultant requires no long-term commitment. When a consultant completes a project, they have the flexibility to move into whatever position you need them, from quarterly analysis, to basic maintenance, to completely out of the picture, but on the sidelines when you're ready to take a new step forward.

"There are many ways of going forward, but only one way of standing still." -Franklin D. Roosevelt

Mary Ellen Martelli
MareMax Consulting
http://www.maremaxconsulting.com
Mount Laurel NJ 08054
609-413-0248
Advertising - Marketing - Public Relations - Web Design & Content


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. February / 23 / 2020

The 'Why' of an Advertising Photo - PetaPixel
The 'Why' of an Advertising Photo  PetaPixel

Fort Worth advertising groups gather for 2020 awards | News - fortworthbusiness.com
Fort Worth advertising groups gather for 2020 awards | News  fortworthbusiness.com

True or False? Testing the limits of comparative advertising – Petline v Trupanion - JD Supra
True or False? Testing the limits of comparative advertising – Petline v Trupanion  JD Supra

Guidance issued for advertising marijuana products in Maine - Press Herald
Guidance issued for advertising marijuana products in Maine  Press Herald

Lyft Buys Halo Cars In Advertising Play - pymnts.com
Lyft Buys Halo Cars In Advertising Play  pymnts.com

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Advertising Industry Being Disrupted by ASK Permission First Ad Blockchain - Yahoo Finance
Advertising Industry Being Disrupted by ASK Permission First Ad Blockchain  Yahoo Finance

Spain to Severely Restrict Advertising for On-Line Betting - The New York Times
Spain to Severely Restrict Advertising for On-Line Betting  The New York Times

Susan Collins complains about misleading campaign advertising - Lewiston Sun Journal
Susan Collins complains about misleading campaign advertising  Lewiston Sun Journal

Cache Of Lyerly Man's Documents, And Advertising Items Found By Next Of Kin - Thesummervillenews
Cache Of Lyerly Man's Documents, And Advertising Items Found By Next Of Kin  Thesummervillenews

Great Stuff™ Earns Top Accolades for Best Advertising Campaign and Best New Product Launch in Hanley Wood's Brand Builder Awards - Business Wire
Great Stuff™ Earns Top Accolades for Best Advertising Campaign and Best New Product Launch in Hanley Wood's Brand Builder Awards  Business Wire

Brave Challenges Google's Advertising Power Before the UK Competition Watchdog - Bitcoin News
Brave Challenges Google's Advertising Power Before the UK Competition Watchdog  Bitcoin News

Trump campaign buys top advertising spot on YouTube for Election Day | TheHill - The Hill
Trump campaign buys top advertising spot on YouTube for Election Day | TheHill  The Hill

Facebook Quietly Cuts Off Sensitive Ad Data Before It Can Get Cambridge Analytica'd Again - Gizmodo
Facebook Quietly Cuts Off Sensitive Ad Data Before It Can Get Cambridge Analytica'd Again  Gizmodo

Burger King breaks the mold with new advertising campaign - The Columbian
Burger King breaks the mold with new advertising campaign  The Columbian

Toledo-area companies and freelancers earn advertising awards - Toledo Blade
Toledo-area companies and freelancers earn advertising awards  Toledo Blade

Lamar Advertising (LAMR) Q4 FFO & Revenues Grow Y/Y, Stock Up - Yahoo Finance
Lamar Advertising (LAMR) Q4 FFO & Revenues Grow Y/Y, Stock Up  Yahoo Finance

Lamar Advertising (LAMR) is a Great Momentum Stock: Should You Buy? - Yahoo Finance
Lamar Advertising (LAMR) is a Great Momentum Stock: Should You Buy?  Yahoo Finance

Seeking nominations for the most important insiders shaping the future of TV advertising - Business Insider - Business Insider
Seeking nominations for the most important insiders shaping the future of TV advertising - Business Insider  Business Insider

Programmatic Advertising For Medical Marketing - Forbes
Programmatic Advertising For Medical Marketing  Forbes

Burger King breaks the 'mold' with new advertising campaign - FOX 5 NY
Burger King breaks the 'mold' with new advertising campaign  FOX 5 NY

How Anheuser-Busch is disrupting football advertising with the XFL - KSDK.com
How Anheuser-Busch is disrupting football advertising with the XFL  KSDK.com

Viewership and Advertising Insights for the Ninth Democratic Debate - Broadcasting & Cable
Viewership and Advertising Insights for the Ninth Democratic Debate  Broadcasting & Cable

TVSquared Releases Pan-European TV Advertising Performance Analysis - MarTech Series
TVSquared Releases Pan-European TV Advertising Performance Analysis  MarTech Series

BTL Files Lawsuit against Allergan for False Advertising and Unfair Competition - PRNewswire
BTL Files Lawsuit against Allergan for False Advertising and Unfair Competition  PRNewswire

Judge mostly rejects challenge to SF’s political advertising disclosure law - San Francisco Chronicle
Judge mostly rejects challenge to SF’s political advertising disclosure law  San Francisco Chronicle

Legal Perspective on COVID-19 Outbreak's Influence on Advertising Industry - SHOOT Online
Legal Perspective on COVID-19 Outbreak's Influence on Advertising Industry  SHOOT Online

Marketing Homestead Products: Using Roadside Advertising - Mother Earth News
Marketing Homestead Products: Using Roadside Advertising  Mother Earth News

What Google's plan to end third party cookies means for advertising - Business Insider Nordic
What Google's plan to end third party cookies means for advertising  Business Insider Nordic

Contextual advertising company GumGum raises $22M - TechCrunch
Contextual advertising company GumGum raises $22M  TechCrunch

Recommended reading: Squiggly careers and delusional advertising - Marketing Week
Recommended reading: Squiggly careers and delusional advertising  Marketing Week

American Advertising Federation of Tampa Bay Awards its Highest Honor to Troy Dunn of Dunn&Co. - PR Web
American Advertising Federation of Tampa Bay Awards its Highest Honor to Troy Dunn of Dunn&Co.  PR Web

AdQuick raises $6M to conquer an advertising market Google and Facebook won’t - TechCrunch
AdQuick raises $6M to conquer an advertising market Google and Facebook won’t  TechCrunch

Natera Countersues CareDx for False Advertising - GenomeWeb
Natera Countersues CareDx for False Advertising  GenomeWeb

ViacomCBS Puts Streaming, Advanced Advertising On The Front Burner 02/21/2020 - MediaPost Communications
ViacomCBS Puts Streaming, Advanced Advertising On The Front Burner 02/21/2020  MediaPost Communications

Advertisers are panicking over Google's plan to ditch cookies - Business Insider UK
Advertisers are panicking over Google's plan to ditch cookies  Business Insider UK

Bloomberg advertising: Inside Hawkfish, run by Facebook's Gary Briggs - Business Insider Nordic
Bloomberg advertising: Inside Hawkfish, run by Facebook's Gary Briggs  Business Insider Nordic

Starbucks Sued For False Advertising For Diluting Their Drinks - The Ring of Fire Network - The Ring of Fire Network
Starbucks Sued For False Advertising For Diluting Their Drinks - The Ring of Fire Network  The Ring of Fire Network

Social Media Tops Digital Advertising With 28% Share: DAN Report - Entrepreneur
Social Media Tops Digital Advertising With 28% Share: DAN Report  Entrepreneur

Digital Screens Track Our Behavior For Target Advertising: ‘We’re Not Using Info To Find Where You Live’ - CBS Dallas / Fort Worth
Digital Screens Track Our Behavior For Target Advertising: ‘We’re Not Using Info To Find Where You Live’  CBS Dallas / Fort Worth

Google bans 600 apps from Play Store in 'disruptive advertising' purge - The Drum
Google bans 600 apps from Play Store in 'disruptive advertising' purge  The Drum

Bloomberg to take national stage for first time since Wisconsin advertising blitz - Channel3000.com - WISC-TV3
Bloomberg to take national stage for first time since Wisconsin advertising blitz  Channel3000.com - WISC-TV3

Join us for a pint at The Drum Arms during London's Advertising Week Europe - The Drum
Join us for a pint at The Drum Arms during London's Advertising Week Europe  The Drum

This week's top advertising and media news, analysis - Business Insider - Business Insider
This week's top advertising and media news, analysis - Business Insider  Business Insider

Artificial Intelligence Marketing is the AIM of Advertisers in 2020 - Business 2 Community
Artificial Intelligence Marketing is the AIM of Advertisers in 2020  Business 2 Community

Beyond Google and Facebook advertising: 17 ad platforms you should try - Search Engine Land
Beyond Google and Facebook advertising: 17 ad platforms you should try  Search Engine Land

Bank of America consolidates advertising with Publicis Groupe - AdAge.com
Bank of America consolidates advertising with Publicis Groupe  AdAge.com

It's time for digital advertisers to measure beyond verification - The Drum
It's time for digital advertisers to measure beyond verification  The Drum

This week's advertising and media news and analysis - Business Insider - Business Insider
This week's advertising and media news and analysis - Business Insider  Business Insider

Lyft buys digital car-top advertising startup Halo cars in shot to profitability - Financial World
Lyft buys digital car-top advertising startup Halo cars in shot to profitability  Financial World

New Era Of Interactive Video Will Create More Advertising Opportunities For Brands - Forbes
New Era Of Interactive Video Will Create More Advertising Opportunities For Brands  Forbes

How predictive advertising is changing the future of digital marketing - ClickZ
How predictive advertising is changing the future of digital marketing  ClickZ

903107 ADVERTISEMENT FOR BIDS Sealed | Ads - Beatrice Daily Sun
903107 ADVERTISEMENT FOR BIDS Sealed | Ads  Beatrice Daily Sun

Why the Guardian will no longer accept fossil fuel advertising - The Guardian
Why the Guardian will no longer accept fossil fuel advertising  The Guardian

Vast majority of Amazon advertisers plan to spend more on ads again this year - Marketing Land
Vast majority of Amazon advertisers plan to spend more on ads again this year  Marketing Land

CCPA Makes The Digital Advertising Industry Feel Like Charlie Brown - AdExchanger
CCPA Makes The Digital Advertising Industry Feel Like Charlie Brown  AdExchanger

FTC Commissioner's Social Media Statement Is a Heads-Up to Advertisers, Influencers | Corporate Counsel - Law.com
FTC Commissioner's Social Media Statement Is a Heads-Up to Advertisers, Influencers | Corporate Counsel  Law.com

BuzzFeed's 'fake news guy' Craig Silverman on digital advertising's 'tons' of bad actors - The Drum
BuzzFeed's 'fake news guy' Craig Silverman on digital advertising's 'tons' of bad actors  The Drum

What’s Next for Advertisers, Ad Tech and Publishers in a Cookie-Free World? - Adweek
What’s Next for Advertisers, Ad Tech and Publishers in a Cookie-Free World?  Adweek

Examining our history of advertising for OxyContin and other opioids: Have we learned enough about the dangers of addiction? - Genetic Literacy Project
Examining our history of advertising for OxyContin and other opioids: Have we learned enough about the dangers of addiction?  Genetic Literacy Project

Bloomberg to Double $300M Ad Spend After Iowa Caucuses - TIME
Bloomberg to Double $300M Ad Spend After Iowa Caucuses  TIME

Story ads are creating new opportunities for advertisers – but what makes a good story? - ClickZ
Story ads are creating new opportunities for advertisers – but what makes a good story?  ClickZ

What the ICO's reform of real-time bidding means for advertisers - The Drum
What the ICO's reform of real-time bidding means for advertisers  The Drum

A Great Big Thanks To Our Advertisers - Above the Law
A Great Big Thanks To Our Advertisers  Above the Law

Ucas to stop advertising private loans to students - The Guardian
Ucas to stop advertising private loans to students  The Guardian

Op-Ed: Pro-Israel super PAC to quit running anti-Sanders advertisements - Digital Journal
Op-Ed: Pro-Israel super PAC to quit running anti-Sanders advertisements  Digital Journal

Advertising Tech for Audiovisual Media, Brand Marketing Priorities According to Portada's New Survey - MarTech Series
Advertising Tech for Audiovisual Media, Brand Marketing Priorities According to Portada's New Survey  MarTech Series

Sir Ridley Scott's short film for prestige cognac brand wins advertising award - The Irish News
Sir Ridley Scott's short film for prestige cognac brand wins advertising award  The Irish News

MSGM Fall 2020 Ready-to-Wear Collection - Vogue.com
MSGM Fall 2020 Ready-to-Wear Collection  Vogue.com

An Amazon seller is advertising its toys as 'free from virus' amid mounting fears over coronavirus - Business Insider India
An Amazon seller is advertising its toys as 'free from virus' amid mounting fears over coronavirus  Business Insider India

Brave files formal request seeking to topple Google advertising monopoly - Micky News
Brave files formal request seeking to topple Google advertising monopoly  Micky News

Vaping laws crackdown: New legislation to regulate age, advertising - New Zealand Herald
Vaping laws crackdown: New legislation to regulate age, advertising  New Zealand Herald

A new advertising company is working on Barrie Transit's behalf. Welcome aboard, Pattison Outdoor - simcoe.com
A new advertising company is working on Barrie Transit's behalf. Welcome aboard, Pattison Outdoor  simcoe.com

Nielsen: Buy now, pay later and advertising - AdNews
Nielsen: Buy now, pay later and advertising  AdNews

Spain Says 80% of Online Gambling Advertisement Has to Go - GamblingNews.com
Spain Says 80% of Online Gambling Advertisement Has to Go  GamblingNews.com

Google will drop intrusive online advertising from 2022 - Stuff.co.nz
Google will drop intrusive online advertising from 2022  Stuff.co.nz

Advertising in railway carriages | Register - The Times
Advertising in railway carriages | Register  The Times

'Skyrocketing' job advertisement costs prompt launch of free care job site - Care Home Professional
'Skyrocketing' job advertisement costs prompt launch of free care job site  Care Home Professional

FCCC urges consumers to beware of and report bait advertising - FBC News
FCCC urges consumers to beware of and report bait advertising  FBC News

Council to sell advertising space on bus shelters - Epping Forest Guardian
Council to sell advertising space on bus shelters  Epping Forest Guardian

Changes made to Hampshire council websites after potentially illegal advertising data is found - Portsmouth News
Changes made to Hampshire council websites after potentially illegal advertising data is found  Portsmouth News

Advertising As We Know It Is Dead - Forbes
Advertising As We Know It Is Dead  Forbes

Think Advertising Is A Requirement? These Companies Might Make You Think Again - Forbes
Think Advertising Is A Requirement? These Companies Might Make You Think Again  Forbes

We Need to Fix Online Advertising. All of It. - Slate
We Need to Fix Online Advertising. All of It.  Slate

Your Digital Detox May Be Toxic for Advertising - The New York Times
Your Digital Detox May Be Toxic for Advertising  The New York Times

Is the Viral Non-Ad Ad the Future of Advertising? - The New York Times
Is the Viral Non-Ad Ad the Future of Advertising?  The New York Times

Thanks To Netflix, The Biggest Advertising Revolution Has Begun - Forbes
Thanks To Netflix, The Biggest Advertising Revolution Has Begun  Forbes

The Advertising Industry Has a Problem: People Hate Ads - The New York Times
The Advertising Industry Has a Problem: People Hate Ads  The New York Times

Here's what you need to know in advertising and media this week - Business Insider - INSIDER
Here's what you need to know in advertising and media this week - Business Insider  INSIDER

Google restricted ad targeting for political ads - Vox.com
Google restricted ad targeting for political ads  Vox.com

Facebook’s revised political advertising policy doubles down on division - The Verge
Facebook’s revised political advertising policy doubles down on division  The Verge

5 Of The Most Impactful Advertisers Of 2019 - Forbes
5 Of The Most Impactful Advertisers Of 2019  Forbes

Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020 - MarTech Series
Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020  MarTech Series

YouTube overhauls advertising, data collection on kids content - The Washington Post
YouTube overhauls advertising, data collection on kids content  The Washington Post

Inside the Biggest 2020 Advertising War Against Trump - The New York Times
Inside the Biggest 2020 Advertising War Against Trump  The New York Times

Bringing Purpose To Advertising - Forbes
Bringing Purpose To Advertising  Forbes

What Is Programmatic Advertising? Definition, Types, Channel, and Advantages - MarTech Advisor
What Is Programmatic Advertising? Definition, Types, Channel, and Advantages  MarTech Advisor

More than half of Facebook's 7 million advertisers are now using Story ads - AdAge.com
More than half of Facebook's 7 million advertisers are now using Story ads  AdAge.com

BuzzFeed’s SponCon lets display advertisers request editorial content for their target audiences - Digiday
BuzzFeed’s SponCon lets display advertisers request editorial content for their target audiences  Digiday

What Is Display Advertising? Definition, Targeting Process, Management, Network, Types, and Examples - MarTech Advisor
What Is Display Advertising? Definition, Targeting Process, Management, Network, Types, and Examples  MarTech Advisor

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