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Why Hire an Advertising/Marketing Consultant?


As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.. You may also consider hiring a full time marketing manager or even assigning the tasks, as they arise, to someone already working within your organization. Consider this? When your business needs plumbing work do you do it yourself? Hire a plumber to be on staff full time? Or ask your accountant to handle it?

Call in the Experts.

Though some advertising and marketing ventures seems simple enough to be handled ''in house'', nothing is as costly as a marketing misfire. Not only may you be sending out the wrong messages, to the wrong markets, but also by the time you catch it, your budget may be in no shape to recover and redirect. The truth is, no one can do the job as effectively and efficiently as someone who lives and breathes the industry everyday. Plus, the added perk of consistent media contacts that will prove to be financially beneficial to your business.

Seeing the forest and the trees.

When you hire a consultant you hire an objective opinion, as well as a fresh point of view. Sometimes a business may lose perspective on itself by being too heavily immersed in the day-to-day operations, and lose itself in the big picture, missing the small details? or vice-versa. Sadly, sometimes a business's marketing will clearly reflect this. The president of a private jet company's focus is on the bells and whistles of his fleet. It's what he sees as important in his view of his business. Inevitably, his marketing may also focus on this portion of his business, ignoring what he is really selling to his potential clients: The feeling and the status of private jets.

If you add another ball, technically it is juggling.

If you, as a business owner, or an employee take on the added tasks of the marketing of the business, attention is being taken from other projects and responsibilities. Inescapably, focus and demands are bound to pull from one and take away from others until something falls to the floor. Consultants are dedicated to one, and only one, portion of your business. Their focus is committed, and they allow you to keep yours where it should be.

The Gumby Factor.

Consultants are very flexible. Immediately ready and available to take on assignments at a moment's notice. Accessibility to getting a new project off the ground is just a phone call away. On the other hand, trying to hire a new employee specifically to handle your marketing needs takes valuable time to places ads; conduct interviews and then sort through applicants, hoping to find the right person for the job.

The M -Word Money.

When you total up the actual cost of bringing on a new employee, you will most likely find that hiring a consultant is much more cost effective. The hourly rates may seem to favor a full time employee, but when you factor in employee benefits, training time, vacation/sick time, 401(k), the added overhead involved in situating a new employee, and the sheer fact that you may be paying full time wages for something that may not need full time attention, the cost effectiveness will fall in favor of a consultant. Which bring us to....

The C- Word Commitment.

Hiring a full time employee is a commitment. And bringing on an employee to handle a special marketing project, or set up an initial marketing plan, may in the long run leave you scrambling to find a new project or position for that employee. Or worse yet, you find yourself paying a full time marketing director to do basic maintenance. Hiring a consultant requires no long-term commitment. When a consultant completes a project, they have the flexibility to move into whatever position you need them, from quarterly analysis, to basic maintenance, to completely out of the picture, but on the sidelines when you're ready to take a new step forward.

"There are many ways of going forward, but only one way of standing still." -Franklin D. Roosevelt

Mary Ellen Martelli
MareMax Consulting
http://www.maremaxconsulting.com
Mount Laurel NJ 08054
609-413-0248
Advertising - Marketing - Public Relations - Web Design & Content


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. July / 14 / 2020

CommerceIQ Launches Industry’s First Advertising Managed Service Enabling Consumer Brands - MarTech Series
CommerceIQ Launches Industry’s First Advertising Managed Service Enabling Consumer Brands  MarTech Series

Black advertising employees report 'unsafe' work environments, survey reveals - Agencies - MM&M - Medical Marketing and Media
Black advertising employees report 'unsafe' work environments, survey reveals - Agencies - MM&M  Medical Marketing and Media

AcuityAds Provides Update on Advertising Automation Platform Development - PRNewswire
AcuityAds Provides Update on Advertising Automation Platform Development  PRNewswire

Biden is advertising in Texas. That’s ominous for Trump. - The Washington Post
Biden is advertising in Texas. That’s ominous for Trump.  The Washington Post

Zimmerman Advertising CEO Is Stepping Down After Nearly 6 Years - Adweek
Zimmerman Advertising CEO Is Stepping Down After Nearly 6 Years  Adweek

App Annie Ascend Unlocks Mobile Advertising and Monetization - PRNewswire
App Annie Ascend Unlocks Mobile Advertising and Monetization  PRNewswire

BYU advertising student promotes racial equality in Utah - Universe.byu.edu
BYU advertising student promotes racial equality in Utah  Universe.byu.edu

Amp spotlight: Straight talk on racism in advertising—and where to go from here - AdAge.com
Amp spotlight: Straight talk on racism in advertising—and where to go from here  AdAge.com

Kochava Fundamentally Changes Digital Advertising with a Unified Privacy-First Identity Solution - Business Wire
Kochava Fundamentally Changes Digital Advertising with a Unified Privacy-First Identity Solution  Business Wire

Weis Markets ups its digital advertising game - Supermarket News
Weis Markets ups its digital advertising game  Supermarket News

IAB US Podcast Advertising Revenue Study: FY 2019 & 2020 COVID-19 Impact - IAB
IAB US Podcast Advertising Revenue Study: FY 2019 & 2020 COVID-19 Impact  IAB

AdAdapted, Leading Add-to-List Mobile Advertising Platform, Secures Series A Funding - Food Dive
AdAdapted, Leading Add-to-List Mobile Advertising Platform, Secures Series A Funding  Food Dive

Advertising agency to give away $15K to women-owned businesses - LimaOhio.com
Advertising agency to give away $15K to women-owned businesses  LimaOhio.com

Alphabet's Non-Advertising Revenue Grows Fast - Seeking Alpha
Alphabet's Non-Advertising Revenue Grows Fast  Seeking Alpha

National Advertising Division Issues Decision on “100% Natural,” Satiety, and Curbing Cravings Claims - JD Supra
National Advertising Division Issues Decision on “100% Natural,” Satiety, and Curbing Cravings Claims  JD Supra

Globo Named Anchor Partner Of Plug And Play's Media & Advertising Program - WFMZ Allentown
Globo Named Anchor Partner Of Plug And Play's Media & Advertising Program  WFMZ Allentown

Ninth Circuit Finds No Coverage Under Advertising Liability Policy for Walmart’s Floor Display of Goods and Services Supplied by Insured Apparel Vendor - JD Supra
Ninth Circuit Finds No Coverage Under Advertising Liability Policy for Walmart’s Floor Display of Goods and Services Supplied by Insured Apparel Vendor  JD Supra

German court rules Tesla's 'Autopilot' is false advertising - Tech Xplore
German court rules Tesla's 'Autopilot' is false advertising  Tech Xplore

Tribune, business partners earn state advertising awards | Business - Walton Tribune
Tribune, business partners earn state advertising awards | Business  Walton Tribune

Google promises Fitbit data won’t be used for advertising - SlashGear
Google promises Fitbit data won’t be used for advertising  SlashGear

Lamar Advertising signs deal with Allegiant Stadium - Las Vegas Review-Journal
Lamar Advertising signs deal with Allegiant Stadium  Las Vegas Review-Journal

Mediaocean buys 4C Insights to form TV advertising giant - FierceVideo
Mediaocean buys 4C Insights to form TV advertising giant  FierceVideo

Taxing Digital Advertising Is a Bad Idea...So Is Taxing Traditional Advertising - RealClearMarkets
Taxing Digital Advertising Is a Bad Idea...So Is Taxing Traditional Advertising  RealClearMarkets

DealerSocket's DealerFire, Stream Companies partner to boost store advertising - Auto Remarketing
DealerSocket's DealerFire, Stream Companies partner to boost store advertising  Auto Remarketing

How Facebook keeps its biggest advertisers happy - Los Angeles Times
How Facebook keeps its biggest advertisers happy  Los Angeles Times

eMarketer Podcast: Digital Advertising Headwinds, Valuing Customer Data and What Comes After Coronavirus Ads? - eMarketer
eMarketer Podcast: Digital Advertising Headwinds, Valuing Customer Data and What Comes After Coronavirus Ads?  eMarketer

Three consumer trends impacting advertising in the reopening - MobileMarketing Magazine
Three consumer trends impacting advertising in the reopening  MobileMarketing Magazine

National advertising awards for Kapiolani CC students - UH System Current News
National advertising awards for Kapiolani CC students  UH System Current News

Is this advertising's best ever optical illusion? - Creative Bloq
Is this advertising's best ever optical illusion?  Creative Bloq

New president at American Advertising Federation Pittsburgh - Pittsburgh Business Times
New president at American Advertising Federation Pittsburgh  Pittsburgh Business Times

Apple disrupts digital advertising—again - AdAge.com
Apple disrupts digital advertising—again  AdAge.com

Provincetown strategically advertising to visitors during pandemic - News - Wicked Local Wellfleet
Provincetown strategically advertising to visitors during pandemic - News  Wicked Local Wellfleet

‘It’s just one big family’: VCU grads, students bring virtual ‘summer camp’ to life for advertising students - 8News
‘It’s just one big family’: VCU grads, students bring virtual ‘summer camp’ to life for advertising students  8News

The 2021 Ford Bronco Blitz Begins Tonight—Without Social Media Advertising - The Drive
The 2021 Ford Bronco Blitz Begins Tonight—Without Social Media Advertising  The Drive

P&G advertising morphs into movie making - Cincinnati Business Courier
P&G advertising morphs into movie making  Cincinnati Business Courier

Advertiser Exodus Snowballs as Facebook Struggles to Ease Concerns - The New York Times
Advertiser Exodus Snowballs as Facebook Struggles to Ease Concerns  The New York Times

Social media advertising and gambling - how to prove draws and competitions are legal - Lexology
Social media advertising and gambling - how to prove draws and competitions are legal  Lexology

The Revitalization Of Print Advertising - Forbes
The Revitalization Of Print Advertising  Forbes

PepsiCo will return to social media advertising when they better manage hate speech: CFO - Yahoo Finance
PepsiCo will return to social media advertising when they better manage hate speech: CFO  Yahoo Finance

Facebook May Ban Political Advertising - Variety
Facebook May Ban Political Advertising  Variety

How to achieve brand safety in digital advertising - SmartBrief
How to achieve brand safety in digital advertising  SmartBrief

J.P. Morgan updates outdoor advertising firm estimates - Seeking Alpha
J.P. Morgan updates outdoor advertising firm estimates  Seeking Alpha

Telco Digital Advertising Market Latest Trends, Share, Growth Industry Analysis and Forecast to 2027 - Apsters News
Telco Digital Advertising Market Latest Trends, Share, Growth Industry Analysis and Forecast to 2027  Apsters News

Black Lives Matter: what have advertising's biggest agencies promised? - The Drum
Black Lives Matter: what have advertising's biggest agencies promised?  The Drum

Outdoor Advertising Machine Market Size, Global Analytical Overview, Key Players, Regional Demand, Trends and Forecast To 2026 - Cole of Duty
Outdoor Advertising Machine Market Size, Global Analytical Overview, Key Players, Regional Demand, Trends and Forecast To 2026  Cole of Duty

Trends of Social Media Advertising Software Market Reviewed for 2020 with Industry Outlook to 2026 - Cole of Duty
Trends of Social Media Advertising Software Market Reviewed for 2020 with Industry Outlook to 2026  Cole of Duty

Blockchain in Media, Advertising, and Entertainment Market is Thriving Worldwide | IBM, Microsoft, SAP - Cole of Duty
Blockchain in Media, Advertising, and Entertainment Market is Thriving Worldwide | IBM, Microsoft, SAP  Cole of Duty

Facebook Audience Network, AppsFlyer launch in-app advertising measurement solution - ETBrandEquity.com
Facebook Audience Network, AppsFlyer launch in-app advertising measurement solution  ETBrandEquity.com

TikTok's new offering for small advertisers could help it lure them from Facebook - CNBC
TikTok's new offering for small advertisers could help it lure them from Facebook  CNBC

Global Digital Display Advertising Market to Witness Explosive Rise by 2027 - Cole of Duty
Global Digital Display Advertising Market to Witness Explosive Rise by 2027  Cole of Duty

Insurance Advertising Market Competitive Landscape 2020 – 2027, COVID-19 Spread Analysis With Top Key Players – American Family Mutual, Hastings Insurance, The Progressive Corporation, Farmers Insurance Group, Allstate Corporation, etc. - Cole of Duty
Insurance Advertising Market Competitive Landscape 2020 – 2027, COVID-19 Spread Analysis With Top Key Players – American Family Mutual, Hastings Insurance, The Progressive Corporation, Farmers Insurance Group, Allstate Corporation, etc.  Cole of Duty

First Week of August 21st Options Trading For Lamar Advertising (LAMR) - Nasdaq
First Week of August 21st Options Trading For Lamar Advertising (LAMR)  Nasdaq

Ad Boycott of Facebook Keeps Growing - The New York Times
Ad Boycott of Facebook Keeps Growing  The New York Times

As games resume, sports media tries to rebound from advertising 'wasteland' - PitchBook News & Analysis
As games resume, sports media tries to rebound from advertising 'wasteland'  PitchBook News & Analysis

Hell's Creative Defeats IBM Watson AI in The Drum Advertising Awards - PR Web
Hell's Creative Defeats IBM Watson AI in The Drum Advertising Awards  PR Web

Peacock spent 70% more on advertising in build up to launch than Disney+ - Digital TV Europe
Peacock spent 70% more on advertising in build up to launch than Disney+  Digital TV Europe

The Future of Advertising: New content delivery models bring opportunities for advertisers - AdNews
The Future of Advertising: New content delivery models bring opportunities for advertisers  AdNews

Inflight Advertising Market Report Provide the Development Strategies Adopted by Key Industry Players to Understand Competitive Scenario of the Global Inflight Advertising Market - Cole of Duty
Inflight Advertising Market Report Provide the Development Strategies Adopted by Key Industry Players to Understand Competitive Scenario of the Global Inflight Advertising Market  Cole of Duty

As Facebook Boycott Grows, Advertisers Grapple With Race - The New York Times
As Facebook Boycott Grows, Advertisers Grapple With Race  The New York Times

Global Digital Video Advertising Market Growth Data Analysis 2020-2025 - Cole of Duty
Global Digital Video Advertising Market Growth Data Analysis 2020-2025  Cole of Duty

Facebook just lost one of the biggest advertisers in the world for the rest of 2020 - NBC News
Facebook just lost one of the biggest advertisers in the world for the rest of 2020  NBC News

Global Internet Advertising Market Forecast 2020-2026|• Facebook • Linkedin • Twitter • Soho • EBay • Alibaba - Cole of Duty
Global Internet Advertising Market Forecast 2020-2026|• Facebook • Linkedin • Twitter • Soho • EBay • Alibaba  Cole of Duty

Global Smart Advertising Market Data Statistics Analysis 2020-2025 - Cole of Duty
Global Smart Advertising Market Data Statistics Analysis 2020-2025  Cole of Duty

As Advertisers Leave Facebook, Disney Could Benefit - The Motley Fool
As Advertisers Leave Facebook, Disney Could Benefit  The Motley Fool

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Global Interactive Advertising Market Expected to Reach Highest CAGR by 2025 : Grey Advertising, Wieden+Kennedy, Butler, Shine, Stern & Partners, Ogilvy & Mather - Cole of Duty
Global Interactive Advertising Market Expected to Reach Highest CAGR by 2025 : Grey Advertising, Wieden+Kennedy, Butler, Shine, Stern & Partners, Ogilvy & Mather  Cole of Duty

How to Approve Website Advertising with Google AdSense - Women Love Tech
How to Approve Website Advertising with Google AdSense  Women Love Tech

Why can't the best brand advertising be audio advertising? - The Drum
Why can't the best brand advertising be audio advertising?  The Drum

The CEO of a major advertising trade group says the Facebook boycott is a turning point - CNBC
The CEO of a major advertising trade group says the Facebook boycott is a turning point  CNBC

TV broadcasters see resurgence in advertisements, discounts and bonuses in process of being phased out - Economic Times
TV broadcasters see resurgence in advertisements, discounts and bonuses in process of being phased out  Economic Times

Verizon CEO explains why the company paused advertising on Facebook - CNBC
Verizon CEO explains why the company paused advertising on Facebook  CNBC

Bill Belichick is doing his job filming a Subway advertisement - Arizona Sports
Bill Belichick is doing his job filming a Subway advertisement  Arizona Sports

The state of advertising has still never been better - Campaign US
The state of advertising has still never been better  Campaign US

In-Game Advertising Market Size 2020 – 2027, Leading Companies – Giftgaming, Google Adscape Media, Electronic Arts Inc, Engage Advertising, Motive Interative Inc., etc. (Based on COVID-19 Outbreak) - Cole of Duty
In-Game Advertising Market Size 2020 – 2027, Leading Companies – Giftgaming, Google Adscape Media, Electronic Arts Inc, Engage Advertising, Motive Interative Inc., etc. (Based on COVID-19 Outbreak)  Cole of Duty

Facebook prepares to dig in as advertising boycott continues - NBC News
Facebook prepares to dig in as advertising boycott continues  NBC News

EGBA - Black market looms on Spain if government proceeds with its advertising blackout - SBC News
EGBA - Black market looms on Spain if government proceeds with its advertising blackout  SBC News

Advertising: Digital ad volumes dip in Q2 2020 - ETBrandEquity.com
Advertising: Digital ad volumes dip in Q2 2020  ETBrandEquity.com

Massive Report on Advertising Video Market 2020 COVID-19 Impact, Share, Trend, Segmentation and Forecast to 2025 |Tubi Inc, PopcornFlix, The Roku ChannelZype Inc , Muvi LLC - 3rd Watch News
Massive Report on Advertising Video Market 2020 COVID-19 Impact, Share, Trend, Segmentation and Forecast to 2025 |Tubi Inc, PopcornFlix, The Roku ChannelZype Inc , Muvi LLC  3rd Watch News

Digital Advertising Platforms Market 2020-Global Industry Trends, Share, Growth Insight, Size, Competitive Analysis, Statistics, Regional, And Global Forecast to 2026 - Cole of Duty
Digital Advertising Platforms Market 2020-Global Industry Trends, Share, Growth Insight, Size, Competitive Analysis, Statistics, Regional, And Global Forecast to 2026  Cole of Duty

Mobile Advertising Is Now Bigger Than TV, But It’s Still Dull - Forbes
Mobile Advertising Is Now Bigger Than TV, But It’s Still Dull  Forbes

Advertising Plugin for WordPress Threatens Full Site Takeovers - Threatpost
Advertising Plugin for WordPress Threatens Full Site Takeovers  Threatpost

A thank you to our advertisers, readers for COVID-19 support – The News Journal - The News Journal
A thank you to our advertisers, readers for COVID-19 support – The News Journal  The News Journal

Latest innovative report on Contextual Advertising Market with Top Key players like Media.Net, Facebook, IAC, Amobee, Flurry, Yahoo, Sap, Amazon.Com, Millennial Media, Marketo, Google, Microsoft, Aol, Adobe Systems, and Twitter - 3rd Watch News
Latest innovative report on Contextual Advertising Market with Top Key players like Media.Net, Facebook, IAC, Amobee, Flurry, Yahoo, Sap, Amazon.Com, Millennial Media, Marketo, Google, Microsoft, Aol, Adobe Systems, and Twitter  3rd Watch News

Online Advertising Market Future Outlook to 2027| Google, Adobe, Amazon.com, Baidu, Facebook, IAC, LinkedIn, Microsoft, Twitter, Yahoo - Cole of Duty
Online Advertising Market Future Outlook to 2027| Google, Adobe, Amazon.com, Baidu, Facebook, IAC, LinkedIn, Microsoft, Twitter, Yahoo  Cole of Duty

Global Advertising Agency Billing Software Market 2020, Analysis by Growing Demand, Types, Application, Top Trends, User-Demand and Opportunities Assessment till 2025 - Sports Skylark
Global Advertising Agency Billing Software Market 2020, Analysis by Growing Demand, Types, Application, Top Trends, User-Demand and Opportunities Assessment till 2025  Sports Skylark

Microsoft And Sony Are Suspending Facebook Advertising, But It’s Less Noble Than It Sounds - Forbes
Microsoft And Sony Are Suspending Facebook Advertising, But It’s Less Noble Than It Sounds  Forbes

Advertising budgets fall fastest in 20 years | Business - The Times
Advertising budgets fall fastest in 20 years | Business  The Times

How to set up for success in global TV advertising - Mediatel News
How to set up for success in global TV advertising  Mediatel News

Advertisers reminded to take care as ABAC reports latest quarterly breaches - CMO
Advertisers reminded to take care as ABAC reports latest quarterly breaches  CMO

Do pharmaceutical companies that use third party behavioral advertising cookies deploy cookie notices? - JD Supra
Do pharmaceutical companies that use third party behavioral advertising cookies deploy cookie notices?  JD Supra

Gideon, Republicans trade advertising jabs over allegations against ex-lawmaker - Press Herald
Gideon, Republicans trade advertising jabs over allegations against ex-lawmaker  Press Herald

3 Places Advertisers Are Still Increasing Spend Despite COVID-19 - Motley Fool
3 Places Advertisers Are Still Increasing Spend Despite COVID-19  Motley Fool

The advertising business is becoming less cyclical—and more concentrated - The Economist
The advertising business is becoming less cyclical—and more concentrated  The Economist

Bicycle Company’s TV Ad Pulled By French Advertising Regulator For ‘Discrediting Automobile Sector’ - Forbes
Bicycle Company’s TV Ad Pulled By French Advertising Regulator For ‘Discrediting Automobile Sector’  Forbes

Coca-Cola pauses advertising on all social media platforms globally - CNBC
Coca-Cola pauses advertising on all social media platforms globally  CNBC

Verizon is pulling advertising from Facebook and Instagram - CNBC
Verizon is pulling advertising from Facebook and Instagram  CNBC

What’s Digital Commerce Advertising and what tools can help? - MarTech Today
What’s Digital Commerce Advertising and what tools can help?  MarTech Today

Why digital OOH advertising is especially effective right now - Marketing Dive
Why digital OOH advertising is especially effective right now  Marketing Dive

Here are the major brands that have pulled ads from Facebook - MarketWatch
Here are the major brands that have pulled ads from Facebook  MarketWatch

Cancel Culture’s Next Obvious Target? Ellen Degeneres’ Advertisers - CCN.com
Cancel Culture’s Next Obvious Target? Ellen Degeneres’ Advertisers  CCN.com

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